Archives de catégorie : Video Marketing

Millennials are more likely to buy from businesses using video advertising

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Businesses looking to target the millennial generation (those aged 18-34) should consider adding video advertising to their marketing strategy if new research from Groundbreak Productions is anything to go by.

Surveying 1,000 UK consumers, the research found that 20% of millennials are more likely to purchase a product or service after watching a video ad compared to 12% of 45-54 year-olds, 13% of 55-64 year olds and 6% of those aged 65 and over.


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Of all the consumers surveyed, 22% said they would be more likely to make a purchase after watching a video advert that is informative and ‘to the point’ while 30% favour video adverts that tell a story or make them feel nostalgic (29%).

Despite the fact that brands often opt to use celebrities and celebrity endorsements in their video adverts, only 3% of the 1,000 consumers surveyed said they would be more likely to make a purchase if they watched an ad with one of their favourite celebrities in.

The research comes as a number of major retailers launch their Christmas adverts for 2016; Burberry has taken the ‘storytelling’ approach while Harrods has created an ad which plays on the nostalgic image of Santa and his reindeer saving the day.

Geoff Brooks, CEO at Groundbreak Productions, commented: “The fact that millennials’ spend is most likely to be influenced by video adverts is good news for those businesses targeting these consumers. However, for those that have different or more varied target markets these statistics shouldn’t be off-putting.

“Instead of packing in video advertising altogether, the research suggests that to influence consumer spending brands need to create either snappy and ‘to the point’ adverts, or invest in storytelling.”

China censors online video streaming | Fox News

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Live video streamers in China will have their sessions monitored starting on Dec. 1, when new rules go into effect to help the Chinese government block content that it deems threatening to national security or social order.

The rules, announced today on the website of the Cyberspace Administration of China, require streaming services to log user content and data for 60 days, according to Fortune. Users and the platforms they use can be punished if any objectionable content is found.

Professional live broadcasts have been popular in China since at least 2008, when Olympics fans flocked to streaming sites to watch the Beijing games, which were banned from Chinese television. Recently, it has exploded in popularity thanks to apps and platforms like Huajiao and Inke, which let anyone find an audience for pretty much anything they want to stream. Inke has more than 50 million users, the Wall Street Journal reports.

Unlike Facebook, which only offers money to its most popular broadcasters, Chinese live video platforms are often profitable even for small-time streamers. Their viewers pay to watch them discuss topics they suggest, and some streamers on Huajiao rake in more than $100 per session and thousands of dollars per month, according to TechCrunch. Perhaps the closest American equivalent is Twitch, whose successful video game streamers can offer paid subscriptions to their channels.

In addition to introducing a monitoring requirement, the new rules also prohibit online news outlets from streaming original reporting. Instead, they must use state-sanctioned reports and sources.

That censorship is the government’s primary motive for monitoring live online video is nothing new in China. The stipulation that platforms be held responsible for policing content signals that it largely sanctions the popularity of small-time broadcasters. Still, restricting live streams at all will benefit the largest streaming platforms and content providers, which are willing to acquiesce to the government’s censorship requirements.

This article originally appeared on PCMag.com.

Au téléphone avec sa soeur lors de l’impact

Video Marketing,

Le procès du conducteur Yves Martin, accusé de conduite dangereuse, de conduite avec les capacités affaiblies et de conduite avec un taux d’alcool supérieur à la limite autorisée, causant la mort, a pris son envol, lundi matin, à la salle 3,09 du Palais de justice de Chicoutimi.

Le juge François Huot, de la Cour supérieure du Québec, préside le procès devant un jury formé de huit hommes et quatre femmes.

Me Michaël Bourget, procureur de la Couronne, a fait entendre un premier témoin qui a laissé l’auditoire pensif tellement elle est toujours bouleversée par l’événement tragique qui lui a enlevé sa soeur, son beau-frère et son neveu.

Sabrina Viger est venue mettre la table au procès le plus important et le plus suivi des cinq dernières années au Saguenay-Lac-Saint-Jean. 

«J’ai appelé Vanessa sur son cellulaire. Je voulais savoir si le iPod de Mathieu était toujours à vendre étant donné que le cellulaire de mon conjoint était brisé. Vanessa m’a dit non. Je lui ai dit qu’ils avaient l’air de super bonne humeur dans la voiture et elle me l’a confirmé. Je lui ai demandé si elle était en montant (vers Saint-Honoré) et m’a dit oui. Et là, la ligne a coupé. J’ai pensé que le téléphone avait lâché. Il était 20 h 40», a mentionné Sabrina Viger, en sanglots.

La jeune femme de 29 ans a eu de la difficulté à terminer son témoignage, mais a refusé de prendre une pause.

«Non je veux terminer mon témoignage», a-t-elle ajouté.

Sabrina Viger a tenté de rappeler sa soeur, mais n’a pas été en mesure de le faire. Ce n’est qu’environ une heure plus tard qu’elle a appris la mauvaise nouvelle.

Elle s’est demandé si elle n’avait pas une responsabilité en ayant appelé sa soeur, mais elle a eu la confirmation que Vanessa n’était pas au volant au moment de l’impact.

En contre-interrogatoire, la jeune femme a indiqué à Me Jean-Marc Fradette, procureur de la défense, que jamais elle n’a entendu qui que ce soit parler d’un danger imminent avant que le signal cellulaire ne s’éteigne.

Sabrina Viger est sortie de la salle d’audience complètement effondrée et en pleurs. Elle a dû être soutenue physiquement par des proches pour franchir les portes du tribunal.

The Greater Grand Lake Region Visitors Center Recognized for Marketing Excellence

Video Marketing,

Information Submitted:

The Greater Grand Lake Region Visitors Center Recognized for Marketing Excellence

COLUMBUS, Ohio – The Greater Grand Lake Region Visitors Center recently received recognition for achievement in marketing and advertising at the Ohio Travel Association’s RUBY Awards presentation, held Oct. 27 in Columbus, Ohio.  The Visitors Center’s video promoting the Bicycle Museum of America received the Ruby Award for Best Promotional Video. They were also honored in their budget category with Citations of Excellence for Best Brochure (Two County Restaurant Guide) and for Best marketing Campaign (Summer Fun Alert).  Accepting the award was Visitors Center Executive Director Donna Grube.

The Ohio Travel Association’s RUBY Awards recognize excellence in Ohio’s travel industry for efforts in advertising, marketing and public relations. RUBY Award stands for Recognizing Uncommon Brilliance (RUBY) Award. Competition was strong this year with more than 223 entries in print-based, web-based and marketing campaign, advertisement and video categories. The awards, sponsored by Ohio Magazine, were presented during the Ohio Conference on Travel, the state’s largest conference for travel industry professionals.  

The Ohio Travel Association is a nonprofit trade association representing travel and tourism-related businesses throughout the state. Its mission is to promote statewide hospitality and economic development. For more information on OTA, Click Here

SmarkLabs Announces Vidy.io Launch to Solve a Major Problem in Video Marketing

Video Marketing,

CHICAGO, Nov. 08, 2016 (GLOBE NEWSWIRE) — Today, SmarkLabs (www.smarklabs.com) announced the launch of Vidy (www.vidy.io), a tech-centric video production company aimed at accelerating growth for B2B brands. Vidy will function as its own brand and will focus on B2B-specific video production needs.

Vidy6

/EIN News/ — A video accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b58ea267-bc39-48c8-9afa-ae1069e08107. 

“Companies that use video grow significantly faster than organizations that don’t,” said Brendan Flanigan, Founder and CEO of SmarkLabs and Vidy. “The problems is, with the increasing number of video types, distribution platforms, and targeting capabilities, brands struggle to create the right video content that’s optimal for growth. This will only become more difficult as the video space becomes more crowded.”

Vidy leverages its communications benchmark analysis tool to help identify opportunities for video to have the biggest impact on growth. From there, Vidy builds a development process that aligns its production capabilities with client growth channels, to ensure each video integrates with sales and marketing strategies and engages relevant target audiences. Vidy aims to help companies leverage video strategically, and be a proactive partner is all stages of video development from strategy and design to final execution.

While SmarkLabs will continue to create videos for clients, the launch of Vidy allows existing and prospective clients of SmarkLabs access to a more comprehensive video service offering.

About Vidy.io

Vidy is the leading go-to partner for video production and strategy for emerging B2B tech and professional services companies. Vidy creates videos that enable sales, marketing, and service teams to connect with target buyers and deliver compelling call-to-actions through entertaining and informative content. Whether animation, explainer, demo, or live production, Vidy is a proactive partner is all stages of video development from strategy and design to final execution. Learn more at Vidy.io.

About SmarkLabs

SmarkLabs is a leading marketing and sales agency focused on complete funnel development and management for emerging B2B tech and professional services companies. SmarkLabs’ wide-ranging capabilities include lead generation, sales enablement, content creation, email marketing, website development and video design, to name a few. A certified Gold HubSpot partner, SmarkLabs emphasizes growth-as-a-service while ensuring complete integration of sales and marketing efforts across all projects and platforms. To learn more, visit www.smarklabs.com. 

Contact:
                    Briagenn Adams
                    Digital Content Specialist
                    T: 513-646-0541
                    E: badams@smarklabs.com

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John Oliver destroys Herbalife and other multi-level marketing companies

Video Marketing,

John Oliver’s latest episode was a smash hit and was actually the #3 video on YouTube shortly after its release. In the episode, John Oliver explained the practices of multilevel marketing companies and equated their strategies with those of a pyramid scheme. But the TV star’s exposition of the industry didn’t end there. He directly attacked #HerbaLife, the multilevel marketing company that sells nutritional supplements, weight management loss products, and other products. But that’s not all a company like Herbalife sells.

An Obvious Pyramid Scheme.

A multi-level marketing scheme is literally defined as a system in which people make money through referring other people while also selling products to those same people. Unfortunately the system has actually hurt more people than it has benefitted and John Oliver thankfully shed a light on it in his latest episode. If you haven’t watched it yet, I would highly recommend watching the video below.

It’s a fantastic look at an industry that should be frowned upon by everyone. These companies promise an easy life and a schedule that has people as their own bosses. But that dream is far from a reality. And there’s perhaps nowhere where it’s more true than Herbalife.

Herbalife Gets Destroyed by John Oliver.

This company was the main focus for John Oliver during the episode. He immediately attacked CEO Michael Johnson for what Oliver could only describe as a pyramid scheme. And it’s hard to disagree with that. The Latino community had lost thousands of dollars thanks to this company’s aggressive advertisement within its communities. Because of that advertising, a ton of people decided to become affiliates within the Herbalife program. And what happened? One man lost $22,000. Others also lost thousands and are now preaching about the negatives of multi-level marketing companies.

But that’s not all Herbalife has done. It seems like they will do pretty much anything to prevent negative press surrounding the company. To stop people from learning, they decided to purchase more than 170 tickets to the film « Betting on Zero, » which will also shed a light on the corrupt practices of these companies. We can only hope that John Oliver has done enough to dissaude people from ever joining these types of companies again. #Last Week Tonight With John Oliver #JohnOliver

Outstream Makes Big Push for Video Advertising Accessibility

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8c6b860d02fda773ce3064300416A recently rolled out web service, Outstream.com, is tapping into the rapidly growing online video advertising market.

The company is aiming to provide better monetization solutions for small and medium web publishers.

“There’s currently a major disconnect between what the average website can offer and where advertising is headed,” said Hyaat Chaudhary, founder and chief executive officer of Outstream.com. “Advertisers are shifting spends from TV and banner ads to digital video and can’t find enough quality inventory.”

Outstream.com is an innovative outstream video platform for web publishers. Unlike traditional online video advertising that plays before or after a video, outstream is online video advertising that plays in-content.

The company says digital video advertising spending nationally is predicted to quadruple from $6.84 billion in 2015, to $28.08 billion in 2020.

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The Online Video Explosion Is Driving Up Marketing Costs

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ianwheal« On TV And Video » is a column exploring opportunities and challenges in programmatic TV and video.

Today’s column is written by Ian Wheal, global strategy director at Adstream.

Advertisers are spending more money than ever on video. Last year, video ad spend grew by more than 85% [PDF].

Video ads consistently outperform standard banner units, and studies have shown engagement on mobile video to be five times higher than with standard banners.

Although video may be the most effective marketing asset today, there’s another fact about the video explosion that’s less worthy of celebration: Video is raising marketing costs.

Video Creative Is Expensive, Especially When It’s Wasted

As video becomes table stakes for brands and marketers, the cost has skyrocketed. Creating high-quality, engaging video content is inherently expensive. Prone to reshoots, rewrites and disagreements over post-production strategy, original video ads are notoriously challenging to produce. This is why setup costs for domestically produced video content could reach new highs by the end of the year.

Most marketers are fine with the cost, given the potential ROI and brand lift with consumers. But, remarkably, many video ads – despite the cost of production – are never run.

One-third of marketing assets – including video – go unused, according to IDC. This is a frustrating workflow problem that stems from the explosion in video content that may be lost, forgotten or abandoned.

Video Needs To Be Multichannel – And Each Channel Has A Cost

Today, there is no such thing as a single-channel strategy. In the US alone, adult consumers spend more than five hours across digital screens and more than four hours across traditional linear television.

With multichannel campaigns now necessary, video has become the most popular way to drive campaign engagement across channels. Programmatic has also played a role, making the buying and selling of multichannel video ads less complicated and fueling its adoption. This is why, in 2017, 65% of all US video ad spend will be transacted programmatically.

However, multichannel video advertising can be pricey for a simple reason tied again to production: Video spots and creative are not easily ported from one platform to another. Video files and effective video content differ by channel. What works as a video ad on Instagram doesn’t work as an ad for OTT or mobile web.

As consumer consumption fragments, creative must be built from the ground up for each channel, or meticulously adapted to the specifications required at its destination (the IAB, 4As and ANA recently teamed up to address these challenges).

Snapchat is one of the best examples. As an advertising platform, Snapchat has forced brands and marketers to reorient how they think about aspect ratios for video ads. Vertical video is now popular and forcing the industry to “rethink everything.”

This degree of new thinking, ideation and production per platform costs money. Having to do this across many channels – social, mobile, OTT, video on demand, web and more – only drives costs up for marketers. Meanwhile, new and popular channels pop up daily.

Copyright Costs Are Rising For Video Ad Creative

For all advertising creative, copyrights for content must be cleared at every stage. Video content is far more complex than other forms of marketing, and the rights and royalty management challenges are magnified simply due to its multiple creative elements, including audio and imagery.

With the overall proliferation of media channels, formats and delivery models available for advertising campaigns, millions of pieces of video content are developed and distributed each day. Every piece of creative carries specific terms of use and complicated contract variables.

Brands can be subject to legal liability for accidental licensing and usage violations, and they also have to pay for the legal costs of contract reviews, dispute resolution and litigation. As video has become the go-to media for advertisers, legal costs will only continue to grow. 

Although video will take a higher portion of marketing budgets than traditional advertisers are used to, its power and benefits typically outweigh the time, money and labor. But marketers need to optimize ROI, accounting for the challenges that accompany the rise in video ads that are driving up costs.

Follow Adstream (@_adstream) and AdExchanger (@adexchanger) on Twitter.