Cinq personnes sont mortes et plus de 50 ont été blessées dans le déraillement d’un tramway à Croydon. – SILVERHUB MEDIA
20 Minutes avec AFP
Publié le 09.11.2016 à 15:35
Mis à jour le 09.11.2016 à 16:36
Dramatique accident à Londres. Cinq personnes sont mortes et plus de 50 ont été blessées mercredi matin dans le déraillement d’un tramway à Croydon, au sud de la capitale britannique. « Nous pouvons confirmer la mort de cinq personnes des suites de leurs blessures. Plus de cinquante autres ont été hospitalisées », a indiqué la police des transports, ajoutant qu’une personne avait été arrêtée « en lien avec l’incident ».
Selon les médias britanniques, il s’agit du conducteur du tramway. Le service d’ambulance de Londres avait indiqué un peu plus tôt que plusieurs des personnes hospitalisées étaient dans un état « grave ».
Le tramway à deux rames a déraillé et s’est couché sur le flanc
L’accident a eu lieu vers 6h10 GMT lorsque le tramway à deux rames a déraillé et s’est couché sur le flanc, sans que les enquêteurs ne puissent donner plus de détails dans l’immédiat. « Nos officiers continuent à travailler sur le site et le bureau d’enquête sur les accidents du rail est en train d’analyser les raisons du déraillement », a indiqué la police.
En début de matinée mercredi, le premier ministre Justin Trudeau l’a félicité par voie de communiqué, insistant sur le fait que le Canada n’a pas d’ami, de partenaire ou d’allié plus proche que les États-Unis.
« Nous sommes impatients de travailler de très près avec le président élu, M. Trump, et avec son administration et le Congrès des États-Unis au cours des prochaines années, notamment sur les dossiers du commerce, de l’investissement ainsi que de la paix et de la sécurité internationales », a-t-il écrit.
Selon M. Trudeau, la relation qui unit les deux pays est « un exemple pour le reste du monde ».
« Nos valeurs communes, nos liens culturels profonds ainsi que nos économies fortes et intégrées continueront de servir de bases à l’avancement de notre partenariat solide et prospère », a-t-il déclaré.
Du côté de l’opposition officielle, on a aussi insisté sur la force de l’amitié entre les deux pays.
« Les États-Unis sont, et vont demeurer, l’allié et ami le plus proche du Canada. Nos relations uniques ont passé le cap des près de 150 ans », a écrit la chef conservatrice intérimaire Rona Ambrose.
Mme Ambrose en a par ailleurs profité pour pousser les dossiers qui lui tiennent à coeur, affirmant qu’elle allait « demander des comptes au gouvernement canadien » sur « le règlement d’irritants commerciaux comme le conflit sur le bois d’oeuvre », de même que pour le maintien d’un « solide programme de libre-échange avec la nouvelle administration américaine ».
Au cours de la campagne, M. Trump a pris des positions très protectionnistes, allant jusqu’à affirmer qu’il voulait renégocier l’ALÉNA.
Mme Ambrose a également remis le dossier du pipeline Keystone XL sur la table, un projet d’oléoduc que le candidat républicain a promis d’approuver. « Le Parti conservateur du Canada presse le premier ministre de communiquer avec le président élu Trump le plus tôt possible et de faire de l’approbation de ce projet créateur d’emplois une priorité absolue », a-t-elle indiqué.
En milieu de matinée, le Nouveau Parti démocrate (NPD) n’avait pas encore réagi officiellement à l’élection américaine, mais son chef Thomas Mulcair avait affirmé la semaine dernière que M. Trump « démontrait un comportement fasciste ».
Donald Trump a bâti son triomphe électoral en dressant un très sombre diagnostic de l’économie américaine et en exploitant les craintes de la classe moyenne, malgré un bilan plutôt flatteur du président Barack Obama.
Avec un taux de chômage à 4,9% et une longue période d’expansion économique, l’économie américaine se porte plutôt bien et la crise financière qui avait plongé le pays dans la récession en 2009 semble loin.
En 2015, les ménages américains ont même vu leur revenu médian gagner plus de 5% en un an, reflétant une poussée annuelle sans précédent dans l’histoire des Etats-Unis.
Beaucoup de présidents sortants aimeraient pouvoir afficher un tel bilan mais ces chiffres cachent une réalité moins enviable que le candidat Trump n’a cessé de dénoncer pendant la campagne. «Notre pays stagne, nous avons perdu nos emplois, nous avons perdu notre activité», assurait-il lors d’un récent débat présidentiel.
De fait, les inégalités ont flambé aux États-Unis, les salaires peinent encore à décoller, le nombre de personnes ne trouvant pas un emploi à la mesure de leurs ambitions ou contraints au travail partiel reste important et des régions entières continuent d’être sinistrées par la désindustrialisation.
Les bons scores réalisés par Trump dans la «Rust Belt» (la ceinture de rouille) du nord-est du pays autrefois dominée par la sidérurgie, le charbon et l’automobile en témoignent. Depuis 2000, les États-Unis ont perdu environ 5 millions d’emplois dans l’industrie manufacturière.
«Nous ne produisons plus rien. Les produits arrivent en masse de Chine, du Vietnam et du reste du monde», avait martelé M. Trump.
Pendant sa campagne, le magnat de l’immobilier n’a eu de cesse de dénoncer l’impact, selon lui néfaste, des accords de libre-échange, comme l’Alena signé avec le Mexique et le Canada en 1994, s’éloignant ainsi de la doctrine républicaine traditionnelle.
Sa principale cible restait toutefois le partenariat transpacifique (TPP) signé en 2015 entre les États-Unis et 11 pays de la région Asie-Pacifique et en attente de ratification. Cet accord, comme celui négocié avec l’Union européenne (TTIP), est voué à une mort certaine si le président Trump respecte ses promesses de campagne.
Cet élan protectionniste lui a par ailleurs aliéné le soutien de puissants groupes patronaux traditionnellement acquis au camp républicain, telle que l’US Chamber of Commerce qui prédisait récemment un «affaiblissement» économique si M. Trump arrivait à la Maison-Blanche.
Le républicain a rejeté ces accusations et promis de «ramener les emplois» aux Etats-Unis avec un cocktail de mesures protectionnistes, une vaste dérèglementation et une réduction massive de la fiscalité pour les entreprises.
Le candidat veut ainsi sabrer de 35% à 15% le taux d’impôt sur les bénéfices dans l’espoir de stimuler la croissance et de créer des emplois, suscitant toutefois le scepticisme des experts.
Malgré d’imposants bénéfices, les grands entreprises américaines n’ont pas accéléré leurs investissements et «il n’est pas certain» qu’une baisse d’impôts leur ferait changer de cap, commentait mercredi l’agence financière Fitch.
Selon l’organisation non-partisane Tax Policy Center, une telle mesure pourrait certes doper l’investissement à moyen terme mais pèserait lourdement sur les finances publiques en asséchant les recettes de l’Etat. Selon leurs estimations, la dette américaine bondirait de plus de 36% dans les dix prochaines années.
Les économistes de Moody’s Analytics vont plus loin et prédisaient récemment une possible récession aux États-Unis du fait des politiques isolationnistes du candidat Trump.
Selon Simon Johnson, ancien chef économiste du FMI, le repli sur soi prôné par M. Trump pourrait être dévastateur. «La menace est que l’on perturbe nos relations commerciales avec nos partenaires (…). Cela finira pas nous affaiblir», a-t-il assuré à l’AFP.
Plusieurs inconnues de taille pèsent par ailleurs sur les perspectives économiques sous une présidence Trump, notamment sur la politique monétaire de la banque centrale (Fed).
Les marchés, qui ont réagi sans panique au choc de l’élection américaine, pourraient voir d’un très mauvais oeil un conflit ouvert entre la Banque centrale et le nouveau locataire de la Maison Blanche.
À plusieurs reprises, M. Trump s’en est violemment pris à la présidente de la Fed, la démocrate Janet Yellen, en l’accusant d’alimenter une « énorme et horrible bulle financière » en maintenant artificiellement les taux d’intérêt proches de zéro.
La Fed a légèrement augmenté ses taux en décembre 2015 pour la première fois depuis dix ans mais a, depuis, renoncé à procéder à une nouvelle hausse. Sa prochaine réunion à la mi-décembre sera guettée avec fébrilité par les marchés et avec attention par celui qui succèdera officiellement à Barack Obama le 20 janvier.
VANCOUVER — Vancouver has been recognized for outstanding marketing for a campaign created specially for the Professional Convention Management Association’s 2016 Convening Leaders Conference, held in January at the Vancouver Convention Centre, it was announced Nov. 7.
In mid-October, Destination Canada’s Explore Canada Awards of Excellence honoured the campaign with the Most Innovative PR Campaign award. According to the judges, “PR for conferences is typically boring, with formulaic videos and social media that merely shares and retweets what attendees post. What made the PCMA Convening Leaders Vancouver campaign innovative is that they created an unusual (and adorable) video starring toddlers, and they used social media as a customer service tool, answering attendees’ questions and solving their problems.” On the same day, the B.C. chapter of the American Marketing Association (BCAMA) recognized Tourism Vancouver and the Vancouver Convention Centre with a Marketing Excellence Award for spearheading, planning and executing the campaign using minimal resources in a grassroots fashion.
The multidisciplinary strategy supported the overall objective of PCMA headquarters to increase attendance to Convening Leaders, the association’s annual conference for meetings industry professionals from around the world. The entire Vancouver hospitality community rolled out the red carpet for 4,000-plus PCMA members, while a select committee collaborated on public relations and marketing initiatives in the lead-up to, and during, the event.
The committee implemented a number of tactics, including producing and distributing a fun “kids’ site inspection video” featuring children acting as meeting planners who inspected the destination pre-conference; using social media to post daily reasons PCMA members should travel to Vancouver for Convening Leaders; crafting VIP experiences across Vancouver for all attendees; and hiring an agency to surprise and delight delegates using “social media listening” tools. The campaign resulted in more than 53,000 views of the kids’ video; editorial coverage in top meetings industry publications; and 13,500 visits to the Convening Leaders microsite, among other successes. To view a video of conference highlights, click here.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
A haptic rumbling video ad for a movie about ex-agent Jason Bourne.
San Jose, California-based Immersion has launched its Haptic Ad Service for the development, management, and tracking of mobile ads that provide physical feedback, like car engine vibration, thunder rumble, or horse hooves’ impacts.
VP of Marketing and Product Management Todd Whitaker told me that this is the first time for feel-based mobile advertising at scale, something that cannot be offered in, say, TV or laptop/desktop ads. He added that, while there are other, one-off haptic ads, “we’re not aware of any competitor” offering such a service.
Examples: shaking a martini in an ad for Stoli vodka, feeling the engine rumble in a Peugeot ad, or detecting a slight vibration when the lights flicker in a trailer for American Poltergeist.
You can check out Immersion’s free Content Portal app (Android only), that contains links to sample ads. The ads can be run in a mobile web browser, or in apps supporting HTML5, on any Android smartphone or on Android tablets with actuator motors. Whitaker said Apple’s iOS platform is currently too restrictive for the ads to work.
Top HTML5 Features: DOCTYPE, FIGURE, and Form Enhancements
It’s been a couple of years now since HTML5 was released as a stable W3C Recommendation, in October of 2014, and we now have the opportunity to look back and reflect on how HTML5 has changed the way we code and present web content. Today’s article presents a review the original goals of the HTML5 specification as well as some of its most successful and notable improvements, particularly to the DOCTYPE, FIGURE, and INPUT fields.
Goals of HTML5
One of the major goals of the HTML5 specification was to solve the compatibility issues that affected the existing HTML4 standard, so as to provide better cross-platform support and to ensure that content is displayed properly on a variety of devices, from desktop computer, laptop, tablet, to smartphone. But there was a lot more to it than that. Other goals were to:
deliver rich content – such as graphics and videos – to the client without the need for additional plugins (i.e. Flash and Silverlight)
provide better semantic support for web page structure through the introduction of new structural element tags
provide a stricter parsing standard to simplify error handling, and to simplify backward compatibility with documents written to older standards
To achieve all that, many new features were introduced in HTML5, including:
improved support for embedding graphics, audio, and video content using the new canvas, audio, and video tags
multi-threading via Web workers
new extensions to the JavaScript API such as geolocation
new drag-and-drop functionality
local storage and caching features
many new semantic tags and new form controls to complement the structural logic of modern web applications
The rest of this article highlights the new HTML5 DOCTYPE, FIGURE, and INPUT field features.
Simplified DOCTYPE TAG
In HTML 4.01, the !DOCTYPE declaration referred to a DTD, because HTML 4.01 was based on SGML. The DTD specified the rules for the markup language, so that the browsers render the content correctly. There were a number of variations including HTML 4.01 Strict, HTML 4.01 Transitional, HTML 4.01 Frameset, XHTML 1.0 Strict, XHTML 1.0 Transitional, XHTML 1.0 Frameset, and XHTML 1.1. HTML5 did away with all of that and replaced them with the succinct !DOCTYPE html.
HTML 4.01 Transitional:
!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"
HTML5:
!DOCTYPE html
Easy Image Captions
Recall that one of the main goals for HTML5 was improved semantics. Before HTML5, there was no simple or semantic way to associate the caption with its image element. HTML5 introduced the figure and figcaption elements to solve this problem. By combining both these elements, you can semantically integrate captions with their images.
I thought that I’d give form enhancements their own section because these are particularly near and dear to my heart. Placeholders, field validation, data formatting, tabbing order, and error handling have all been addressed in HTML5.
Textbox Placeholders
Prior to HTML5, you had to use JavaScript to put a placeholder in a textbox. No more; the placeholder attribute sets a value to display in the textbox until the field receives the focus. Moreover, if the user deletes the value and navigates away, it will once again reappear. Here’s an example:
input name="userName" type="text" placeholder="Enter your name" /
Try it out for yourself!
New Email, URL, and Telephone Input Types
The ubiquitous input element has been further overloaded to include three new types: email, url, and telephone. We’ll concentrate on the email type here, but you can read all about the new input types in my article entitled HTML5 Forms: How To Use The New Email, URL, and Telephone Input Types.
Enter a value in the field below and submit the form. An invalid email address should trigger a message similar to the following:
Email validation error in Google Chrome
New and Improved Tabbing
In HTML4, the tabindex attribute was limited to those elements that could receive focus, i.e. form elements. In HTML5, tabindex became a document-level attribute, enabling any element to receive tab focus. That means that even paragraphs, images, and spans may now receive focus. Here’s a demo:
Set the focus here to begin and press the TAB key to navigate from one field to the next.
This wouldn’t normally receive focus
Conclusion
HTML5 has brought us so many improvements that it’s difficult to cover all of them in one article. Therefore, expect a follow-up soon!
Rob Gravelle resides in Ottawa, Canada, and is the founder of GravelleWebDesign.com. Rob has built web applications for numerous businesses and has recently developed his own jquery-tables library.
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The rise and growth of online video content over recent years does not show any signs of slowing. Experts say that video will represent 69% of all consumer-based internet traffic by the end of next year. This is expected to rise to 80% by 2019; and Facebook’s stealing ad revenues in this market right from under YouTube’s nose!
This trend will certainly have an impact on the advertising industry. Looking at the following stats, it’s clear that video will continue to be a critical element of successful digital marketing strategies for the foreseeable future. Video is, in fact, the fastest-growing advertising category on mobile, desktop. and overall from 2016 through to 2020.
Every minute, 48 hours of video gets uploaded to YouTube
By 2018, 69% of total Internet traffic will be video
From 2012 to 2014, mobile video views increased by 400%
45% of mobile videos viewed were less than 6 minutes
The average click-through-rate (CTR) on video ads is 1.84%, the highest CTR of all digital ad formats
Over the past few years, videos have lived exclusively in the land of YouTube. Since last year, though, something has changed: Facebook has shown that it can be a major player in the market. The “ice bucket challenge” had over 17 million video shares in just a matter of months. Exactly one year ago, November 2015 was the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
What’s the difference between video advertising on YouTube and Facebook?
YouTube advertising is mostly done through video campaigns on Google AdWords. The format is called TrueView, and can be used to target certain channels or topics instead of targeting specific keywords. Advertisers can even remarket with video, meaning ads can be targeted to users based on their previous interactions with a specific video.
On Facebook, advertisers can either create a video in-house, or use an existing video to upload to Facebook’s native video player. From there, it’s possible to customise the video description, thumbnail, budget, and audience to serve the ad to.
YouTube charges per view. A YouTube “view” is charged after 30 seconds (or the full duration of the video, if it’s shorter than 30 seconds), or when a user engages with the video.
On Facebook, videos ads can be shown in the news feed for users, and they auto-play as the user scrolls down. Facebook charges by cost per 1,000 impressions (CPM) equivalent – though advertisers can bid on a cost per view (CPV) basis – and a “view” is counted after just 3 seconds.
Which platform is better for advertisers?
First, it’s not easy to compare the two platforms, because of different targeting audiences, cost, and ad formats. We’ve run numerous video advertising campaigns for our clients on both platforms, and have found that Facebook achieves better results at a much lower cost.
For instance, video campaigns we ran simultaneously on both Facebook and YouTube in the past 3 months had shared KPIs (Key Performance Indicators) of website clicks and video views. Normalising results for a similar budget, and the same time frame, here are the main findings:
Facebook campaign got almost 17% more link clicks more than YouTube
On Facebook, impressions are almost twice as many on YouTube
The average cost-per-click is 4 times more expensive on YouTube (£1.07 vs £0.25)
The average cost-per-view on Facebook is 10 times lower than on YouTube (£0.004 vs £0.03)
Facebook Wins
In general terms, Facebook seems to be the way to go, especially in terms of number of impressions and cost. YouTube may be a better advertising option if we consider quality watched time, while Facebook is the right choice to reach broader audiences at a lower cost.
When promoting a video on Facebook, you could get 3 times more impressions for your budget. However, since auto-play could be activated on users’ devices, every impression could potentially count as at least 1 or 2 seconds for Facebook’s overall watched time count.
AdWords Causes YouTube’s Downfall
The greatest obstacles to improve performance on YouTube come from inherent shortcomings in the AdWords system.
CPCs can’t fall below 1p: The minimum cost per view for a TrueView ad cannot go below £0.01. A popular video on Facebook can easily enjoy CPVs as low as 1/10th of 1p (£0.001), and this doesn’t even include the organic views and shares generated on the network
Demographic data is scarce: While users can login on Google / YouTube when consuming video, a huge percentage of video consumption on the site is not by signed in users. On a typical campaign, 30% of the impressions delivered on YouTube come from users whose demographics are unknown. If mobile is excluded from the campaign, the percentage rises to well over half of video views and impressions
Interest targeting isn’t perfect: While browsing data on the Google Display Network isn’t to be laughed at, it isn’t quite as rock-solid an indicator of user interest as the information they share and pages / posts they follow on Facebook
Ad formats are limited: While YouTube has been known on occasion to break the mould and afford advertisers with 6-figure budgets to get very creative, most regular advertisers are quite severely limited in their ad options and presentation of calls to action alongside their ads. Facebook, on the other hand, allows the use of video combined with a range of creative, text and call-to-action options
If Google intends to take on Facebook and bring YouTube back to the top of the video advertising market, they have their work cut out for them.
From well-known tourist spots to more obscure sites and mysterious activities, this beautiful new video will make you want to pack your bags and head to Japan!
Travelling through Japan can involve shifting through crowded, fast-paced modern worlds and more slow-moving, serene places of traditional beauty. This juxtaposition of unique experiences has now been perfectly captured in a stunning new video from the European division of the Japan National Tourism Organisation (JNTO), created in conjunction with German filmmaker Vincent Urban and ENJIN Inc., the creative company who previously brought us the gorgeous “Is Japan Cool?” video and website. This new clip, released on 6 November, is called “Japan – Where tradition meets the future”, and it does a beautiful job of taking viewers on a journey through the country, showcasing some of the lesser-known sites of beauty alongside some of the nation’s more famous tourist sites.
▼ Check out the gorgeous new video below.
The beautiful images in the clip run like a list of exciting things to do and see while in Japan. A trip to the nation might include an encounter with a Buddhist monk…
▼ … a visit to a modern video game arcade…
▼ … or a walk in the countryside dressed in traditional pilgrimage attire.
With so many things to see and do in Japan, the video’s interactive option, which is available on the JNTO website, is a great way of finding out more about the various sites and activities featured in the clip. When viewed on the website, buttons beneath the video take viewers to an information tab explaining what’s been shown on-screen, along with some atmospheric music and stunning visuals to heighten the interactive experience.
▼ According to the website, the timber rafting tour pictured below is the only one of its kind in Japan, and is located in the Doro-kyo valley, which spreads across Mie, Nara ,and Wakayama Prefectures.
Available in English, German, French, Italian, and Spanish, the new interactive website is a great way to find out more about Japan and has all the information you need to create your own personalised itinerary before visiting the country. Visit the website here for all the details.
Sizmek, the open Ad management company, has updated its HTML5 Ad Builder tool with VPAID (Video Player Ad-Serving Interface Definition) primarily for interactive video campaigns. This solution empowers creatives to build more engaging and interactive video experiences for campaigns as the shift takes place from Flash-based ads to HTML5 ads.
As HTML5 overtakes the Flash ads in the digital advertising industry, the video creation industry is in a state of flux. The Flash videos do not play automatically on the popular browsers. Even after the death of Flash ads, brands feel that interactive video formats need to continue. Publishers are also making an attempt to preserve their interactive video revenue.
Till now, most of the authoring tools have been templated heavily which in turn limits the creativity. This updated HTML5 Video tool unveiled by Sizmek will help publishers to make a transition from one era to another. HTML5 VPAID is one among the series of new offerings which have been built with the aim to empower customers craft rich media campaigns which is driven by programmatic data. With this new authoring tool, video advertisement networks can not only preserve their Flash VPAID revenue but also work their way up the HTML5 learning curve while retaining the best design principles.
In an official release, Jamie Singson, Director, Product Marketing, Sizmek, said, “Interactive video has been left in this weird life-support, nether-state where it is still being built in Flash but the entire display world has already begun to move to HTML5 formats.” He added that at Sizmek, they are excited that their offerings not only help the customers to keep up with the shifts in the industry but also gain an advantage by creating interactive, impactful, and engaging video campaigns.
Sizmek enters into partnership with Yahoo! JAPAN
Sizmek has also announced a strategic partnership with Yahoo! JAPAN. After this partnership Yahoo! JAPAN will become the exclusive distributor of Sizmek products and platform in Japan. Gen Miyazawa, the executive corporate officer and President of Media and Marketing Solutions Group at Yahoo! JAPAN has said that through the partnership with Sizmek they will be able to offer their clients with integrated solutions more effectively and efficiently. Neil Nguyen, the chief executive officer at Sizmek said that they are excited to partner with Yahoo! JAPAN and starting from February 2017, they will provide services of the Sizmek platform in Japan.
