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PATCHOGUE, N.Y., Dec. 23, 2016 /PRNewswire-iReach/ — fishbat is a leading web marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
Live streaming video is a great way to engage followers, establish industry authority, and to build brand awareness when executed well. However, there are common pitfalls that should be avoided when streaming live. Web marketing agency, fishbat, shares six things professionals should avoid when doing live video streaming.
1. Don’t change operating styles mid-stream Picking up the camera and switching back and forth between still and moving cameras is disorienting to the audience. The distraction interrupts their train of thought. When camera-operating-style varies throughout a presentation, it impacts the perceived quality of the video.
2. Showing up unprepared Videos where the presenter stumbles over words a lot, has difficulty with equipment or looks uncomfortable causes the audience to disengage. An unprepared presentation reflects poorly on the presenter and the quality of what they are providing. Prepare what you want to say and how. Test equipment ahead of time for a quality viewing and audio experience, and make sure that the camera is angled how you want it before you go live.
3. Don’t go live randomly If you tell them, they will come. If not? Who knows. New followers cannot find you and existing followers won’t know when to find you if you don’t announce videos ahead of time. Maintain consistency to capture the largest audience possible. When followers can count on consistency, they make it part of their routine, increasing brand strength and shareability of content.
4. Failing to convert to VoD Don’t miss out on the power of Video on Demand. As soon as the event is done, convert the video to VoD so that the audience will still have access to your content.
5. Never show up late It’s never appropriate to leave people waiting, and certainly not when you are trying to establish trust and authority with the audience. Not only does showing up late, even if only a minute, show a disregard for the audience’s schedule, it will also cause viewers to wonder if it will be taking place and often leave.
6. Neglecting the audience Don’t make it a one-way conversation. Live video streaming is a great opportunity to engage the audience with Q A, comments, and open dialogue. Open up time for such engagement at the end of a session to gain the perspective of the audience for future videos and build a better relationship with followers.
New York Digital Marketing Agency fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]
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SOURCE fishbat