NEW YORK, Dec. 23, 2016 /PRNewswire-iReach/ — fishbat is a leading NYC online marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

From individual professionals to large corporations, developing an authoritative voice within an industry fosters growth and sustainability. In today’s world, social marketing is a vital component in building any brand, and standing out from the competition can be a daunting task. However, when utilizing the proper tools and when focused on conveying consistent, value-added information, social media can help to establish a powerful industry voice. NYC online marketing agency, fishbat, shares four types of social media tools to develop industry authority.

1. Live streaming Live streaming builds relationships with the audience. Video is engaging and provides a forum for establishing a brand voice. Share value-added information and solicit interaction through QA and comments. Tools such as Periscope and Meerkat offer real-time interaction on social media platforms, saving ability for future viewing, and scheduling features.

2. Social media management tools A huge component in developing an authoritative voice in your industry, is social media posting, hosting, and engaging. It’s vital to stick to a consistent schedule and tonality to develop a unique voice and to ensure that voice gets heard. Posting valuable content, participating in conversations and hosting webinars and video chats, is invaluable in establishing authority but can be difficult to manage. Utilize social media management tools such as Hootsuite or Postify to analyze the results of your efforts for future planning, identify important keywords to boost your visibility, and schedule posts across various social platforms.

3. Professional social sites To build recognition within your industry it’s important to speak to your industry. Professional social sites, such as LinkedIn and Beyond provide a qualified and engaged audience of decision makers, influencers, buyers, and even potential talent, to speak to. These tools help with specific industry networking and to establish an authoritative voice with peers and key players in the industry.

4. Social media style guides  A shift in tonality could cost a professional or brand valuable followers. Messages and tonality must be consistent to keep a brand top of mind, a key component in establishing authority. Utilize a social media style guide, especially if more than one person is posting content that represents the brand. Style guides contain important information for branding consistency such as brand image, persona, verbiage, imagery, hashtags, keywords and more. Keeping an eye on these components will also build authority through SEO. A goal-focused game plan will help leverage industry-specific keywords, powerful hashtags, and shareable content to increase search engine ranking, which shows industry authority.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat