Digital media and social video broadcaster Brave Bison Group PLC (LON:BBSN) has won the contract to create a video marketing campaign for All Nippon Airways – the largest airline in Japan.
The campaign, called Journey By Design, features five social media influencers and is part of a multi-platform strategy to attract new customers to Asia, Brave Bison said.
The five Instagram and YouTube stars – Kevin Hendrawan, mingjai14, Haley Dasovich, KIMDAX and newapplerial – were flown to Japan to explore the country and take part in an “exciting Instagram challenge”.
While they were travelling, the influencers filmed a travel vlog and uploaded it to their channels, showcasing the ANA experience to their thousands of followers.
« ANA’s Journey By Design is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer network in the region and globally; and our experience of producing innovative, engaging video content,” said Brave Bison’s general manager for APAC David Nicholls.
The Southeast Produce Council 2017 Southern Innovations Organics and Foodservice Expo held at the Westin Resort on Hilton Head Island Sept. 28-30 was jam-packed with takeaways for attendees. None were more significant than a pair of workshops presented by some of the industry’s top experts tackling the evermore important topics the expo was devoted to. There was also a healthy does of information on marketing to millennial audiences.
Both sessions were standing room only — and with good reason. With firepower like this on hand, it was a perfect opportunity to learn about two booming areas of the produce industry.
SPWis proud to present overviews of these workshops from the presenters, moderators and panelists themselves. Here, in their own words, the experts talk about making that next level leap in marketing in these increasingly critical segments.
First up, SEPC Education Committee Chair Harold Paivarinta of Red Sun Farms talks about the need and reason for these particular workshops — and the extraordinary success they enjoyed on Hilton Head. The Education Committee brainstorms and implements industry-relevant educational workshops and speakers for SEPC events. If you have ideas or would like to get involved email info@seproducecouncil.com for more information.
A collaboration of the Organic Produce Network and The Food Marketing Institute’s (FMI) The Power of Produce 2017, a survey of 1,700 people overlaid with IRi and Nielsen data. This data-centric dig into the benchmarks and opportunity gaps in the organic industry today was a sellout hit featuring:
Anne-Marie Roerink, Principal, 210 Analytics, LLC
Providing customized research and marketing strategies with a specialty in food retailing. Through countless studies and presentations for audiences large and small, Anne-Marie has developed an excellent perspective on the changing nature of the shopper and the food retailing business. Anne-Marie offers a diverse and in-depth view on retailing financials, operations and shopper behavior, and how/why these issues are important to various organizations, today and in the future.
Christian Harris, Vice President Fresh Produce, US Foods
Harris is responsible for all aspects of the Rosemont, IL based distributor and responsible for all aspects of the company’s fresh produce business, overseeing 60 distribution centers across the United States serving more than 250,000 customers every day. Prior to joining US Foods in 2015, Chris served as a Director with Robinson Fresh and in a management position with Fresh Easy (Tesco). He began his career with one of Europe’s largest lettuce growers in southern England before relocating to the United States in 2004. company’s fresh produce business, overseeing 60 distribution centers across the United States serving more than 250,000 customers every day. Prior to joining US Foods in 2015, Chris served as a Director with Robinson Fresh and in a management position with Fresh Easy (Tesco). He began his career with one of Europe’s largest lettuce growers in southern England before relocating to the United States in 2004.
Kristin Yerecic, Yerecic Label
Yerecic represents the third generation in the family business, coming onboard in 2014 as the company’s Marketing Manager. As a proud Ohio University E.W. Scripps School of Journalism graduate focused on strategic communication, content marketing and business; Kristin mixes data with strategy to determine how the produce industry can best market their products on-pack. Here she talks about reaching the Millenial organic shopper. A self-designated foodie, Kristin enjoys trying the latest culinary trends, with green smoothies, locally sourced and Build Your Own menus being some of her favorite hot trends.
What’s On The Menu For The Future? A Slice Into Foodservice Trends And How We Should Prepare For Tomorrow’s Consumers’ Appetites
Ronnie L. De La Cruz, De La Cruz Consulting Training
De La Cruz provides industry talks, consulting, expert witness, and training services for the breadth of the Fresh Produce supply and distribution channel through to retail and foodservice market segments. The hallmark of his work is highly customized consulting targeted at a client’s specific needs and timelines. He’s also well known for his interactive and motivational speaking and training style geared at imparting “Real-world know-how” to his audience trainees. He works with the full range of the supply channel from seed companies looking at bringing new varieties to market, to grower/shippers, wholesalers, retailers, and foodservice distributors on a range of issues from post-harvest technology, quality and handling, to sales and marketing restructure and strategies – all the way to consumers.
Jacquelyn Chi, The Culinary Institute of America
Chi is associate director for programs and special projects for the Strategic Initiatives Group at The Culinary Institute of America (CIA). In this role, Jacquelyn supports program planning for the college’s annual thought leadership conferences and initiatives, and oversees the Appetites + Innovation National Leadership Collaborative for Retail Foodservice (A+I). Launched in 2015, A+I aims to advance culinary excellence, health and wellness, sustainability, and cultures of innovation in retail food service. Prior to joining the CIA, Jacquelyn earned her MA in International Communication from American University, where she researched food as a tool of public diplomacy, and the social construction of authenticity in foreign eating experiences.
Jeff Tant, Corp. Produce Director, Performance Food Group
Tant is the Corporate Produce Director for Performance Food Group and has 15 years of Broad Line Food Service Experience. His foodservice career began with US Foods, and for the past four years he has been with PFG. PFG has 35 Operating Companies (Distribution Centers), and Jeff works hand-in-hand with Produce Category Managers/Buyers/QA Teams to help grow their Produce sales. He also gives sales calls, sales meetings, training seminars, and works with growers, shippers and suppliers. Prior to the Foodservice industry, Jeff spent 15 years in the retail grocery business; most of those years with Harris Teeter in many different store management positions.
Manulife has created a new spot featuring titled “Cover Me Bro”, in partnership with Tribal Worldwide Singapore. This is to promote its Manulife Ready CompleteCare critical illness plan in a manner which is relatable and approachable to the younger generation.
The films centre around two buddies (or “bros”) facing different situations which see one guy having to go through to cover his absent friend repeatedly, be it work, money or even posing naked for an art class.
The videos also pose the question: “Who will cover for you again and again?” and run on 60-second and 15-second formats. The film’s themes aim to showcase Manulife’s introduction of a “restart” feature that covers their customers again and again following a claim.
Since its posting on Facebook, the video has garnered 522,883 views, over 1,800 reactions and 521 shares at the time of writing. Watch it here:
In a statement to Marketing, Cheryl Lim, VP head of branding, communications and sponsorships, Manulife Singapore, said that in this campaign, Manulife is aligning its product to a universal social context and adding local flavor in our execution to make it more relatable to Singaporeans.
“Everyone thinks of insurance campaigns as being very run-of-the-mill and product centric. We are taking on the challenge of breaking this stereotype by being insight and action driven. Our team is constantly finding fresh and interesting ways to show our wit and attitude, while staying relevant in a social and online context,” Lim added.
“We are excited that Manulife has trusted us to work on this un-insurance light-hearted film that brings to life an intangible product. We have a couple more campaigns lined up that are equally exciting and we can’t wait to launch them,” Joshua Lee, managing partner, Tribal Worldwide Singapore, said.
“Our target audience is not insurance-savvy and we wanted to engage them with a video that is simple, entertaining yet delivering a strong message of how Ready CompleteCare will cover you again and again. No jargons, no buzzwords,” Joel Chin, creative director, Tribal Worldwide Singapore, said.
Given that access to videos is only a click away for anyone with a smart device, it’s surprising that the property sector here has been so slow to embrace the power of digital imagery. Static photos can show the basics, but the founders of Galway-based start-up, ShowHouz, believe a video takes things to a whole new level.
Anna and Andrew Downes are the creative minds behind the ShowHouz video marketing platform and its aim is to provide estate agents, property management companies and those involved in holiday rentals with the tools to create high quality video content easily and cost-effectively. “It can be intimidating for someone who’s never made a video to feel confident that they can produce something that’s going to represent their brand well, engage audiences and impress clients,” Anna Downes explains. “ShowHouz helps them to do exactly this without the need for expensive equipment as the software works with a regular android or iOS smartphone. ShowHouz automates the settings on the video camera and guides the user through the process.”
Voiceover, music and captions can be added to the video as can branding. The final result is a short video that can be used on social media and a full-length video which can be sent to prospective buyers/renters or shared on listing sites.
Anna Downes has a background in communications and marketing and has been integrating video into marketing campaigns since 2012. Husband Andrew is a photographer and videographer and the couple set up their first business, Xposure, in 2014, to offer photography, video and digital marketing services to corporate and media clients across Ireland.
“While creating content for our clients, we realised that there was an increasing need for companies to produce regularly updated video content and that they needed an easy way to do so without having to outsource to a production company,” says Downes. This led to the establishment of the video marketing platform, ShowWorx, in 2016, and ShowHouz is the platform’s first product. “Video marketing in the real-estate sector is growing at an enormous rate, particularly in countries like the US and Australia, with video advertising spend in the US predicted to grow to $6.5 billion by 2021.”
Investment in the business to date has been in the order of €95,000 with support coming from Enterprise Ireland and the NDRC which recently launched its first accelerator outside Dublin at the Porterhouse innovation hub in Galway city. The revenue model is an annual subscription scaled by organisation size and access is via the company’s website.
Downes says that while there are numerous free filming and editing apps available, they don’t guide users through the process to ensure the quality of the footage looks and feels professional. “Someone can shoot, edit and publish a property video with ShowHouz in under an hour. This means the content gets online and engages viewers immediately. We also host all the video content so it’s not being shared via YouTube for example where other advertising can distract the viewer. In addition, video analytics are shared with the estate agent in real time helping them to quickly adapt and enhance their marketing tactics. Video tours won’t replace the experience of walking around a property, but it’s a far better ‘first viewing’ and will help people to shortlist their preferences and waste less time viewing unsuitable properties.”
ShowHouz went live in Ireland last month (September) and will be launched in the UK later this month (October), but the company is already getting interest from the US and the plan is to go international. “We have just signed our first customer, the Dublin agency Owen Reilly which is known for being innovative, and while our first product has been tailored specifically for the property sector, we see huge potential for our software in other verticals,” Downes says.
From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike.
And music? A panel at Music Ally’s Sandbox Summit conference in London today explored some of the potential that live video has for music marketing.
The panel included Stef Pascual, head of digital at Crown Talent Media; Wil Benton, co-founder and CEO at Chew; Athena Witter, production director at The Box Plus Network; and Jason Fletcher, director of marketing, EMEA at Twitch. The chair was Music Ally’s Eamonn Forde.
“It’s about community, and making all the fans feel like they belong,” said Pascual. “By default, you need to make all announcements live streams now, because of the engagement that you get… Any announcement, new album, new single, you need to make a live stream from it, because of the engagement you’re going to get. And it’s so useful to reach audiences you wouldn’t reach any other way.”
She added that this can work for the smallest labels and artists. Benton agreed from the perspective (outside Chew) of running a small dance label with 20,000 fans on Facebook: even just hosting a live stream from a bedroom can drum up a decent audience “with no sweat”.
Fletcher talked about Twitch’s perspective. “We have creators who are awesome making music. We have 8-Bit Drummer playing drums based on music from old Commodore 64 games. The content can be varied, it doesn’t have to be the biggest band. Yes we’ve done Kasabian, and some of the biggest festivals. But it doesn’t have to be the biggest band: it just needs the community supporting it.”
Witter talked about The Box Plus Network’s experience with “audiences wanting to get closer to the artists” – so live streams other than just performances, but more around their daily lives. “Facebook is one of the best places to really get connected to that artist,” she said.
Does it cost a lot to use live video for music marketing? “A lot of our DJs are broadcasting with a laptop from bedroom studios,” said Benton. “It’s giving the audience the ability to engage when they want to. As long as the content is authentic and engaging, it doesn’t matter how it’s produced.”
Witter said that this is true for emerging artists, although when working with bigger brands, quality becomes more of an issue. Fletcher agreed: “It doesn’t have to be high quality to get the viewers.”
Is there money here? “If you’re dealing with big enough audiences, there are always ways to monetise it,” said Benton. “It’ll be a combination of revenue routes: advertising, brand partnerships… It’s all and everything. It’s still a bit of a Wild West in some senses, but yes, there’s money to be made.”
Pascual talked about a project with a festival, where brands are visible on-stage rather than interrupting the broadcast. “I don’t think that just putting ads every two minutes of the live stream would work. That would be shit!” she said.
The conversation turned to Facebook: is it a friendly platform for livestreaming? “It’s kinda sad the way they seem to work with new features: they’ll push it and make sure everyone works with it, then they’ll start charging you,” said Benton. Figuring out how to make money AND share those revenues with creators seems to come later, he added.
“It’s going to give you a massive audience opportunity… but it’s down to the individual brand-owners to figure out how to commercialise that,” said Witter.
She talked about the challenges of longevity: keeping live streams archived online after the initial broadcast. For emerging artists, The Box Plus Network keeps some live performances online for up to a year, but she said that there may be more restrictions with bigger artists.
More advice; “Don’t be afraid to fuck it up!” said Benton. “Things will go wrong. Just embrace it. The audience will respond better to it if you just acknowledge that things have gone wrong, accept it and move on.”
Witter: “Always have a second stream so that you can switch!” Pascual agreed that contingency plans are vital for any live stream, whether it be backup equipment or a plan for what happens if the Wi-Fi fails.
“At one of the last live streams all of the production equipment died for about 90 minutes during the headliner’s set, including the internet,” said Benton. “We just had to wait for it to sort itself out, and turn it off and on again about four times… But it’s just a case of ‘it’s gone wrong, oops’, as long as you keep communicating with the audience.”
What is success for a live stream? “For us it’s generally audience engagement, and the way we track that is average watch times,” said Benton. A good average watch-time being more than an hour. “I’d have said 25 minutes max!” said Witter. “When you’re creating content for live video streaming, I wouldn’t necessarily make it longer than an hour anyway, unless you’re at a live gig.”
Twitch’s key metric is minutes watched, with Fletcher saying its average is also about an hour.
Will virtual reality be a big factor in future live streams? Witter said it’s an interesting technology “but is not quite where it needs to be from a consumer perspective… you have to sit there with glasses, and who’s going to do that at home?” But she said that for artists, the ability to do interesting things with multiple angles in broadcasts could be fun.
“It’s coming, but you’re two to three years away from it being A Thing,” said Benton, who recommended TheWaveVR as one startup worth watching. “That’s the closest I’ve seen to awesome livestreamed 3D AR/VR content, but it’s a way off consumer adoption yet.”
What are tips to keep people watching a live stream? Twitch brings in influencers who are interested in a music artist then creates an event around them: “If bands are interested in gaming that’s a bonus, as there’s a link to the platform. And they can interact live with the fans: take questions from the audience using the chat features. As long as the audience is engaged through that chat, you can keep them on there for about an hour or so.”
Witter talked about The Box Plus Network’s “two-week countdown” strategy to promote live streams in advance: “It’s not just ‘let’s spring something up’. You have to do a marketing campaign to get eyeballs,” she warned.
Digital media and social video broadcaster Brave Bison Group PLC (LON:BBSN) has won the contract to create a video marketing campaign for All Nippon Airways – the largest airline in Japan.
The campaign, called Journey By Design, features five social media influencers and is part of a multi-platform strategy to attract new customers to Asia, Brave Bison said.
The five Instagram and YouTube stars – Kevin Hendrawan, mingjai14, Haley Dasovich, KIMDAX and newapplerial – were flown to Japan to explore the country and take part in an “exciting Instagram challenge”.
While they were travelling, the influencers filmed a travel vlog and uploaded it to their channels, showcasing the ANA experience to their thousands of followers.
« ANA’s Journey By Design is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer network in the region and globally; and our experience of producing innovative, engaging video content,” said Brave Bison’s general manager for APAC David Nicholls.
New allegations of sexual harassment and assault by Harvey Weinstein emerged on Tuesday, two days after he was ousted from the Weinstein Company. Weinstein is pictured here in April at the Tribeca Film Festival.
Charles Sykes/Charles Sykes/Invision/AP
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Charles Sykes/Charles Sykes/Invision/AP
New allegations of sexual harassment and assault by Harvey Weinstein emerged on Tuesday, two days after he was ousted from the Weinstein Company. Weinstein is pictured here in April at the Tribeca Film Festival.
Charles Sykes/Charles Sykes/Invision/AP
Editor’s note: This story includes explicit language describing alleged sexual assaults.
New allegations against the film executive Harvey Weinstein emerged Tuesday, including multiple instances of sexual assault and a recording by New York City police in which he admits to groping a woman.
The details were published in The New Yorker, the result of a ten-month investigation by reporter Ronan Farrow. In the course of his investigation, Farrow says he was told by 13 women that Weinstein had sexually harassed and assaulted them – allegations that add to reporting last week in The New York Times that Weinstein had paid off accusers for decades.
Since the Times story broke, four members of the Weinstein Company’s all-male board resigned; the remaining four members (including his brother, Bob) fired Weinstein on Sunday. They issued a statement Tuesday saying they were « shocked and dismayed » by the allegations, which they called « an utter surprise. » They said the « alleged actions are antithetical to human decency. »
Three women, including the Italian actress Asia Argento and a former aspiring actress named Lucia Evans, said that Weinstein had raped them, « allegations that include Weinstein forcibly performing or receiving oral sex and forcing vaginal sex, » Farrow writes. « Four women said that they experienced unwanted touching that could be classified as an assault. »
The New Yorker‘s investigation also revealed a recording from a sting operation by the New York Police Department in 2015, in which Weinstein tries to convince a Filipina-Italian model named Ambra Battilana Gutierrez to sit in the bathroom while he showers. She says no repeatedly; Weinstein claims she is embarrassing him. When Gutierrez asks why he touched her breasts the previous day, Weinstein replies, « I’m used to that. »
Farrow tells NPR’s All Things Considered that once he began investigating, « when you talk to one woman about this, they refer to having heard from other women stories that were … similar not just in a general sense, but had uncanny patterns between them. »
Some have called the allegations against Weinstein an open secret – a secret that seems to have been kept by a mix of shame and fear of retribution.
Argento, the Italian actress, said that Weinstein had forcibly performed oral sex on her, but that she was scared of speaking up for fear that he would « crush » her. « I know he has crushed a lot of people before, » she said.
A spokeswoman for Weinstein said in a statement to the New Yorker that he believes all the relationships were consensual: « Any allegations of non-consensual sex are unequivocally denied by Mr.Weinstein. Mr. Weinstein has further confirmed that there were never any acts of retaliation against any women for refusing his advances. »
In a previous statement to the Times, Weinstein wrote that he « came of age in the 60’s and 70’s, when all the rules about behavior and workplaces were different. … I appreciate the way I’ve behaved with colleagues in the past has caused a lot of pain, and I sincerely apologize for it. »
The allegations of sexual harassment and assault come from women who were often in their early or mid-20s, and who felt intimidated by Weinstein’s power. Anonymous employees of the Weinstein Companies told the New Yorker that for decades, Weinstein would arrange business meetings at hotels with young women who were actresses or models.
One female executive told Farrow that some female company employees were made to be « honeypots » : they would initially be present at the hotel meetings before being dismissed by Weinstein, leaving the young actress or model alone with him.
« One of the reasons this is so hard … is many women, over and over again, through the years have signed non-disclosure agreements with Harvey Weinstein, in exchange for very large sums, » Farrow tells NPR. « The crux of it is this: he was able to buy silence, over and over again. And these agreements are ironclad. »
Farrow says he read one of the settlements, which included an affidavit saying that Weinstein is innocent. But, he says, « clearly the audio [from the NYPD sting] suggests something else. »
Gwyneth Paltrow, Angelina Jolie, Mira Sorvino, and Rosanna Arquette are among those who say they were sexually harassed by Weinstein.
Arquette described an incident to the New Yorker in which she was supposed to meet Weinstein for a dinner meeting, but when she arrived, was told to meet him in his hotel room. When she arrived at the room, Weinstein was wearing only a bathrobe and asked for a massage. He grabbed her hand and pulled it toward him, exposing himself, she says. When she rejected his advances, Weinstein reportedly told her she was making a huge mistake. « He made things very difficult for me for years, » she told Farrow.
Jolie said she also rejected unwanted advances from Weinstein in a hotel room.
« I had a bad experience with Harvey Weinstein in my youth, and as a result, chose never to work with him again and warn others when they did, » she wrote in an email to the Times. « This behavior towards women in any field, any country is unacceptable. »
Many of Weinstein’s accusers were working in his films at the time of the alleged encounters. « They depended on him for their income, so they were afraid of losing that, » Farrow tells NPR.
Two reasons may account for the allegations against Weinstein emerging now. First, many women have spoken out recently against other powerful men, including Bill Cosby, Donald Trump, Bill O’Reilly, and Roger Ailes.
Second, Weinstein isn’t as powerful in Hollywood as he once was. Farrow says that many of the executives and assistants he interviewed for his story told him that a factor in deciding to speak up was that Weinstein is now « less able to hurt them. »
« Allegations only emerge when their grip on power and success slips, » Farrow says.
On Tuesday evening, Peoplereported that Weinstein’s wife, fashion designer Georgina Chapman, said that she was leaving him. Weinstein and Chapman married in 2007 and have two children.
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The bombers took off from Guam and flew over the East Sea and Yellow Sea
The US has conducted a joint military exercise with South Korea, flying two strategic bombers over the Korean peninsula.
The B-1B combat bombers were joined by two South Korean F-15K fighter jets, and carried out air-to-ground missile drills off South Korean waters.
It comes amid heightened tensions with North Korea over its nuclear programme.
Pyongyang conducted its sixth nuclear test, and launched two missiles over Japan, in recent months.
The bombers took off from the US Pacific territory of Guam on Tuesday night, before entering South Korean airspace and conducting firing exercises over the East Sea and Yellow Sea, South Korea’s military said.
The training was part of a programme of « extended deterrence » against North Korea, it added.
Can the US defend itself against North Korea?
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The US said Japan’s air force also took part in the drill.
US President Donald Trump met top officials from his national security team on Tuesday night for a briefing on ways to respond to threats from North Korea, the White House said.
Mr Trump and North Korean leader Kim Jong-un have exchanged heated rhetoric in recent weeks.
In a speech at the UN in September, Mr Trump accused Mr Kim of being « on a suicide mission » – while Mr Kim responded by vowing to « tame the mentally deranged US dotard with fire ».
‘Dotard’ Trump? The story of ‘rocket man’ Kim’s insult
On Wednesday, a South Korean lawmaker said North Korean hackers had reportedly stolen a large cache of military documents from his country, including a plan to assassinate North Korea’s leader Kim Jong-un, and wartime contingency plans drawn up by the US and South Korea.
The South Korean defence ministry refused to comment about the allegation, while North Korea denied the claim.
The toll from Northern California’s ranging wildfires continued to grow Tuesday evening as officials said the fires destroyed up to 2,000 structures and killed at least 17 people.
The devastating losses establish firestorms among the most destructive in California history. The estimated losses of homes, businesses and other buildings jumped from 1,500 to 2,000, and officials fear the death toll will also continue to rise.
Sonoma County alone has received about 200 reports of missing people since Sunday night, and sheriff’s officials have located 45 of those people, said county spokeswoman Maggie Fleming.
The majority of the fatalities are from Sonoma County, where huge swaths of the city of Santa Rosa were leveled by the Tubbs fire. Eleven people have died in Sonoma County as of 7 p.m. Tuesday, officials said. Two people have died in Napa County, three in Mendocino County and one in Yuba County, Cal Fire officials said.
As firefighters continued to battle one of the worst firestorms in California history, federal officials vowed to help.
Vice President Mike Pence said in a visit to California’s emergency management headquarters that President Trump has approved a « major disaster declaration » for California. When he spoke, 13 people had been confirmed dead.
« Let me first say our hearts and the hearts of every American go out to the families of the 13 who’ve lost their lives. It’s heartbreaking to think that many of the fallen represent our most vulnerable; in some cases senior citizens who simply were not able to escape the flames that overcame their homes, » he said. « They are in our prayers. »
As of 7 a.m. Tuesday, the two biggest blazes — the Tubbs fire and the Atlas Peak fire in Napa County — had burned 27,000 and 25,000 acres, respectively, said Cal Fire spokesman Daniel Berlant. Both fires were uncontained, he said. Firefighters are hoping that winds will lessen enough Tuesday to allow crews to get a handle on the fires.
“Though our containment numbers haven’t gone up just yet, we’ve at least been able to hold these fires and keep them at their current acreage,” Berlant said. The Tubbs fire grew about 2,000 acres since Monday night.
Some of the smaller fires had some containment as of Monday night, he said: The 2,500-acre Sulphur fire in Lake County was 10% contained, and the 2,000-acre 37 fire in Sonoma County was 15% contained.
About 20,000 people evacuated their homes Sunday night and Monday, and there were additional evacuations in the Tubbs fire area and in Yuba County overnight, Berlant said.
Residents of some areas were allowed to return Tuesday night, including in the Forestville area.
Red flag warnings in effect throughout much of Northern California had expired as of Tuesday morning, Berlant said. Winds of up to 50 mph Sunday night helped spread the flames.
“Overnight, the wind that had fanned these fires had really decreased, and that gave us an opportunity to really take a stand against these fires,” Berlant said early Tuesday. “We are again today hoping to see very little wind compared to Sunday.”
But the cool and quiet of night did not stymie the progress of the Atlas fire, which stretched across the hills east of Napa and sparked a chain of more fires to the west.
“They continue to move. They were moving all night,” burning more structures in their wake, Cal Fire incident commander Kevin Lawson said Tuesday morning.
On Tuesday, the Atlas fire was moving down the east side of a ridge into Solano County and threatening residents of Green Valley. The Partrick fire southwest of Napa was pushing toward heavily populated areas, and emergency planners warned that the fire could grow.
A few miles north, the community of Glen Ellen continued to be threatened by the Nuns fire burning in the Mayacamas Mountains.
Fire behavior specialist Jon Heggie told crews heading out at dawn Tuesday to be prepared for the fires to turn north and east into dry brush “with 80% to 90% probability of ignition.”
As of late Tuesday, the 16 fires in Northern California had destroyed up to 2,000 homes, businesses and other structures, said Cal Fire spokesman Jonathan Cox.
Several thousand firefighters from across the state are battling the blazes, and some strike teams from Southern California have been sent north, Berlant said. The California National Guard has deployed six additional helicopters to aid in firefighting efforts.
And evacuees will not be able to return to their homes for some time, he said.
“Many of these fires, it’s going to take several more days, even potentially more weeks, before we have full containment,” Berlant said.
Still, some tried to get back to their houses Tuesday.
It took Brady Harvell almost two hours to find what he was looking for in the rubble of his parents’ home on the northwest corner of Santa Rosa.
Using a small spade to move ashes aside, Harvell had been searching for the Army dog tags he gave his father in 2013 when he returned from deployment in Iraq. At 12:40 p.m. he reached down and pulled it out of a gray pile. Harvell held it up and shouted: “Got it! Oh, my God! Got it!”
Marveling over the discolored and misshapen treasure in the palm of his hand, he said: “I grew up here, all my memories are from this very spot. It’s where I played and learned right from wrong. But the fire destroyed every photograph my mother and father had of me. It took all our memories, except this one.”
Harvell reached into his pocket and pulled out a cellphone and dialed.
“Love you, Brady,” his father said at the other end of the line.
“Love you, Dad,” Harvell replied.
Lance Thomspon, 75, returned to his Hidden Valley neighborhood Tuesday to find streets filled with broken utility poles and huge tangles of smoldering power lines. Some streets were blocked by yellow police tape.
Once home to stately two-story brick homes fronting winding, narrow lanes gated by 100-foot pine trees, most of the neighborhood was reduced to ashes, twisted metal and broken water mains splashing onto heaps of blackened beams. The only things left standing were the skeletal trunks and limbs of charred pine trees and dozens of lonesome chimneys.
Thompson was one of the lucky ones. He didn’t lose his home.
Leaping from ridge top to ridge top in grass and oak woodlands, flames raced across the heart of the California wine country, claiming houses, hotels, at least one winery and a dairy.
JOHANNESBURG – Dove cosmetics brand is currently facing a huge backlash over a racist video advertisement, which shows a black woman taking off her shirt to reveal a white woman underneath.
The company has apologised for the racially insensitive advertisement, saying it “missed the mark”. But, it is not the first time Dove has been in trouble for the same kind of marketing.
And, Dove is not the only company that has scored epic own goals with failed advertising campaigns in recent times.
Here are some of the companies who may want to consider changing marketing managers:
1. Dove
Before the black woman changing into a white woman controversy, Dove was previously accused of racist marketing.
In 2015, Dove was called out for the way in which it labelled different skin colours on its bottles of self-tan lotion. It described the lotion as “fair to normal skin” and “normal to dark skin”. Many social media users pointed out that Dove appeared to be saying dark skin is not normal.
Dove responded by saying the offending bottles were part of an old batch, and all its self-tan lotions were since labelled: “Fair to Medium” and “Medium to Dark.”
#donewithdove #dove.. your marketing team has cost you a devoted customer. Funny I tried to justify the summer glow…I knew you meant it wasn’t for fair skin… but #dove my dark skin IS normal. ..idiots… pic.twitter.com/pEXQLKjp15
— VirginiaBaked (@mamatomaslms) October 8, 2017
2. Nivea
In March 2017, the beauty brand launched a campaign in the Middle East for its “Invisible Black and White” deodorant, which is meant to leave no stains on either white or black clothing. The slogan for the campaign “White is purity” not only sparked a massive international backlash on social media, pro-Nazi groups picked up on the tagline, claiming Nivea was supportive of their cause.
A spokesperson for Nivea’s owners Beiersdorf released a statement apologising to anyone who may have taken offence, and stating that the advertisement had been withdrawn.
“Diversity and equal opportunity are crucial values of Nivea: the brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities.”
@NIVEAUSA didnt think this through did you? pic.twitter.com/z0HZs9mDBb
— Hayley (@HayleyZorEl) April 3, 2017
3. Bic pens
The Bic pen brand had hoped to send an empowering message on Women’s Day in 2015. Instead, its campaign made international headlines for its sexist tagline.
An image of a smiling woman, dressed in a suit with her arms folded was accompanied by the tagline: “Look like a girl, act like a lady, think like a man, work like a boss #HappyWomensDay.”
Customers took issue with multiple parts of the message. “Look like a girl” was interpreted by some as encouraging the sexualisation of children while many questioned what exactly the conservative “act like a lady” was supposed to mean. Furthermore, “think like a man” was slammed for suggesting that women should be demure while at the same time fashioning their thought patterns to those of men, which the message suggests is superior to those of women.
See how Bic made a #socialfail when they told women to “think like a man” #EBonline #ouj4530 https://t.co/o8vMoH427O pic.twitter.com/mCbGt3hhrE
— Emily Barber (@emilybarbershop) February 15, 2016
Bic made a further blunder in its initial apology. The company deleted the original ad post and said it had taken the quote from a blog on “women in business” and was meant “in the most empowering way possible and in no way derogatory towards women”.
But social media users were having none of it and Bic had to remove that Facebook post and replace it with a fresh apology: “Let’s start out by saying we’re incredibly sorry for offending everybody – that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that”.
This was not Bic’s first marketing campaign that infuriated women. In 2012, the company was derided for launching a pink pen, supposedly designed to fit comfortably in the hands of women. Social media users incessantly mocked the new pen, and even celebrities, like talk show host Ellen, made fun of it.
4. OUTsurance
Local insurance company OUTsurance made headlines for all the wrong reasons with a Fathers’ Day advertisement in June 2017. The company was accused of being racist and anti-black for a television advert that showed a number of almost exclusively white fathers doing positive activities with their sons.
Watch this video and then watch the #OUTsurance CEO respond to the Father’s Day video https://t.co/reK0O5yneu pic.twitter.com/cepFkzeXNE
— eNCA (@eNCA) June 19, 2017
Twitter users were quick to point out that the advertisement could be interpreted as saying only white men made good fathers.
The company acknowledged the advert was “demographically inappropriate” and blamed a junior employee for the “unintentional oversight”.
5. Pepsi Kendall Jenner
One of the biggest international marketing blunders of the year has to go to soft drinks manufacturer, Pepsi. Kendall Jenner (of Kardashians-fame) and Pepsi were accused of undermining and even mocking the Black Lives Matter movement in an advertisement called the “Live For Now Moments Anthem.”
It shows the model joining a group of protestors advocating for peace. Jenner is seen handing a police officer a can of Pepsi. The officer then smiles and the protestors cheer.
Furious consumers slammed Jenner for using her white privilege to commodify the struggles of minorities. The image of Jenner approaching the officers recalled an iconic photograph of a female protestor being confronted by heavily armoured riot police during a Black Lives Matter protest in Baton Rouge after Alton Sterling was fatally shot by police.
Pepsi pulled the advertisement and apologised. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”
Jenner herself, however, only recently addressed the issue, in an episode of the reality show Keeping Up With the Kardashians. The tearful 21-year-old is seen telling her sister, Kim, that it has been a very difficult experience for her. “I would never purposely hurt someone, ever… “The fact that I would offend other people or hurt other people was definitely not the intent. And that’s what got me the most, is that I would have ever made anyone else upset.”
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