Archives par mot-clé : video

Video: EMCC Marketing Students Tour Transportation Industry Companies

Video Marketing,

SCOOBA, Miss. (WCBI) – Marketing students at EMCC are getting experience in the transportation industry.

Yesterday, October 12, the students toured Airbus and the Golden Triangle Regional Airport, learning how each industry operates.

They also learned what it takes to keep these companies up and running, and profitable.

The students spoke to the pros about how helicopters and planes are made.

EMCC Marketing student Haley Tallent says, “It takes 350,000 hours of manpower to build each and everyone of these machines. And they want it done safely. They want us all safe so it does take a lot to build these machines.”

Students also say these field tours give them valuable, hands-on experience.

VIDEO: Cowichan’s Farmer Ben’s Eggs stamping its way to a new world of information

Video Marketing,

It’s an idea whose time has come, Jen Woke of Farmer Ben’s Eggs said.

She’s excited about a new concept: taking eggs online.

What this involves is stamping eggs to help provide information for buyers about the kind of farm folks who produce them and how they do it.

“It’s pretty exciting stuff. What we’ve been doing is we’ve had the ability to stamp eggs and have been stamping them for about a year now, and we’ve been using our stamping procedure to say Cowichan Grown or Merry Christmas or whatever we feel creative in doing.

“We’ve now taken it a step further. It’s going to roll out in the next six to eight weeks. And what will happen is, on the egg there will be a code. It’s actually our farm number by which we’re registered through the BC Egg Marketing Board. Our farm number is 2319. So on the egg it will say 2319.”

That’s only the tip of the iceberg, though.

“We’ve redesigned our carton as well; so on our carton we’ve changed from the traditional egg cartons that have the holes in the top that you can see the eggs through to a solid top. What that does is gives us a little more space to talk about ourselves and to give the consumer more information on the inside flap of that carton.”

On the inside flap consumers can learn “who provides our feed for us, along with a direct link to our feed company,” she said.

“We also have who provides our chicks for us and a direct link to the hatchery. And also with that there’s going to be a picture of a little egg with a computer, and that egg is going to have the number 2319. It’s going to say www.bc.eggs.com. What will happen is you’re going to take the code from that egg and go to the BC Egg Marketing Board website and right on the front page it’s going to say: Meet Your Farmer. You’re going to type in your code, 2319, and then it’s going to pop up with everything you ever wanted to know about Farmer Ben’s Eggs.”

Farmer Ben’s on the Net

The egg industry is keeping up with the times.

“It’s kind of a traceability thing. Consumers want to know where their food comes from, who is growing their food, and how it’s being grown. We’ve taken it that step further; we’re giving them all the information. It goes along with being transparent in today’s industry. It will all be available to them with the click of a button.

“It’s very cool and we’re very excited to roll it out. We’re the first farm, the grading station in B.C. to roll this out.”

Cowichan Green Community administrator Madelaine Macleod said this week she is very happy to hear of this innovation from Farmer Ben’s.

She’s encountered similar efforts at transparency before.

“When I had my own chickens — I had seven of them — every time I bought feed, they wanted my name and number so that if there was ever an issue with that bag of feed, they, Buckerfields, Top Shelf, Shar-Kare or whatever, could track it back to me and let me know. And now, you can also trace right back to the egg. That’s very cool,” she said.

Quebec and Ontario have already mandated that producers offer customers the ability to find out where their eggs come from. Stamping their ID right onto the eggs takes that one step further, said Woike.

“Sometimes people throw away their egg carton which would give them that link to that traceability piece. Now there’ll be another way to trace back, directly on the egg itself.”

It’s completely food safe ink, too.

“Lots of people ask about that. There isn’t much colour choice: pink or blue so we decided to go with pink.”

Yes, Woike knows what the next question will be.

“Can I still dye Easter eggs? Yes, you can, because when you hard boil them the ink washes off. There will be nothing to interfere with the decorating of eggs,” she said.

Stamping eggs

Farmer Ben’s purchased the stamping equipment about a year ago, at a cost of about $7,000.

“We needed a new edge. And we asked ourselves, what do our consumers ask us? What do they call about? It’s who are you guys and where are you guys, what do you feed your hens, and where do you get your chicks?

“So, we’ve taken that ability on the egg carton and reformatted that space to allow us to give them that information. Obviously they can still phone us if they want to but lots of consumers like to go and research that stuff themselves.”

The Woikes aren’t changing everything all at once.

“As we roll out, we’re rolling out one product at a time. Revamping egg cartons is obviously expensive and we have to wait until we go through the existing supply we have. As our labels run out, and as we change out our 18 packs, they’ll have that information on them, or our free runs will have that information on them and so forth. Eventually all of our egg cartons will have this.”

Kicking off the campaign is the family favourite, the large brown eggs.

CAUGHT ON VIDEO – MACC BIGWIG & LOVER ON BALI TRYST: COPS FORCED TO ‘OPEN INVESTIGATIONS’

Video Marketing,

KUALA LUMPUR – The report on a senior Malaysian Anti-Corruption Commission (MACC) official having an extramarital affair with a married woman will be investigated and go through the same processes like any other report said Inspector-General of Police Tan Seri Mohamed Fuzi Harun.

The report against the official was lodged at the Sentul district police station on Tuesday, and the case is being investigated by Bukit Aman.

“Yes, we are investigating the report. It will be investigated just like any other report,” said Fuzi when asked at a press conference today.

The report was made after a marketing executive came across a YouTube video that went viral alleging that a couple had divorced due to the woman’s alleged affair with the MACC officer in question.

– Sundaily

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How Many of These Video Marketing Mistakes Are You Making?

Video Marketing, , , ,

Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time consuming endeavor. Knowing what not to do can improve your chances of a successful video marketing campaign. Are you making any of these common video marketing mistakes?

Posting in only one place.

One major mistake businesses make on a regular basis is posting videos in just one place. This simply isn’t going to earn you the reach you need. Many people have this idea that making money and creating traffic happens from a single url, like magic. While there are occasions where a single video just magically goes viral, for the most part businesses have to put real work in to spread the news. Don’t just post on YouTube and forget about it. Post on Facebook. Share it on your other social platforms. If your video is under a minute, you can post it to Instagram.

Related: Top Tips to Create Facebook Videos to Market Your Business (Infographic)

Not knowing your audience.

In order for video marketing to be successful, you must know your audience. One of the biggest mistakes people make is to start creating videos without a good grasp on their audience’s interests and tastes. Try gathering as much information as possible about your target audience. Do they enjoy short videos or in-depth explainers? Do they use YouTube, or are they more of a Vimeo crowd? This info is essential for your video marketing strategy, which brings us to the next mistake.

Lack of strategy.

Engaging in video creation cannot just be for the sake of it. Without a long-term strategy, a video is just a video. You need to know why you’re doing this in a clear and concise way if you’re going to be successful. No strategy = wasted effort.

Not investing in video production.

Today’s devices require high-quality video. Make sure you’re using tools that will yield a professional result. If you’re inexperienced, a video production agency is a worthy investment. For lots of companies, there’s no reason not to invest some capital into the process. The more you put into it, the better your return.

Making bland, boring videos.

Videos are a visual medium. If they are not great to look at or fun to follow, they will not achieve their purpose. Think to yourself as you watch it — would I have clicked away yet? Plan for constant engagement.

Being too “sales-y.”

While there is a place for videos focused on sales, those typically come later on in the funnel. For customers who are early in the sales funnel, videos should be about giving them something, whether it be business advice or explaining a concept. Whatever you might be offering them, it needs to be something that you can deliver without a hard pitch. The minute someone feels sold to, they’re going to move on.

Related: 7 Secrets for a Successful Video Marketing Strategy

Not sending a clear message.

This comes down to two mistakes mentioned earlier — not knowing your audience and the lack of a strategy. You need to have one or two takeaways from the video to ensure that the message doesn’t get muddled. Videos need to be short and tightly focused. Don’t try to tackle too much in one video. Each video should focus on one topic, question, task, process, etc. If your videos lack focus, break them up into separate videos.

Lack of integration.

Another mistake most people make is not aligning their video with the rest of the content strategy. For the video to be successful, you need to start integrating it into your strategy. It is highly recommended that you put a relevant link in the first two lines of the description.

Leaving out a call to action.

Don’t forget the reason why you are making a video in the first place. After watching your video, you want people to act in a way that will be beneficial to your business. You want them to agree with what you are saying, and you want to persuade them to use your products or services. You need to make that clear at the end, even as you try not to make it a sales pitch. Make it seem like you are just suggesting something but in a strong and persuasive way.

Not optimizing your video.

YouTube is second only to Google as the biggest search engine. They both search the metadata that accompanies video for phrases and keywords. It’s important that you use relevant keywords in the categories, title, tags and description. This will help people find your video. Be sure to do the same for Facebook and wherever else you post your video.

Related: 5 Things You Need to Know About Video Marketing

Failure to track.

In order to know whether you’re doing video marketing right or not, you need to track your results. YouTube and Facebook have their own metrics, but you can also use a tool like MediaNest. Analytics give you solid, objective data that you can use to improve your videos. Make sure that even if you don’t get the conversion rate that you’re looking for, at least you get some great data to help you in your future video efforts.

Remember that practice makes perfect. Your first videos won’t be your best. You will, however, get better at producing and distributing high quality videos. Avoiding these common video marketing mistakes will clear the way to success for your business. 

Adorable toy puppy steals hearts in IKEA’s new Tsuen Wan store promotion

Video Marketing,

To unveil its new store in Tsuen Wan on 11 October, IKEA Hong Kong has created an online video series featuring its soft toy Gosig Golden in several iconic locations in New Territories for an intriguing yet mysterious adventure to catch people’s attention.

On 25 September, a 30-second teaser video published on IKEA Facebook page depicting its dog soft toy Gosig Golden lost its way home and then kicked off its mysterious adventure.

The whole campaign is centered around Gosig Golden, the fluffy stuffed toy sold in IKEA, telling stories about his journey to find his way home, implying that the IKEA Tsuen Wan store will be opening soon.

On its journey, Gosig Golden encounters different celebrities and influencers who guide him home, including dog lover and radio DJ Kitty Yuen and actor Issac Ng’s family.

To stir up discussion, IKEA worked with three niche local community Facebook pages (Yuen long locals, Tuen Mun locals and Tsuen Wan locals) to develop the Gosig Golden story. Netizens engaged with the thread and even posted photos with their own Gosig Golden toy at home.

Each episode can  only be unlocked with a set number of “hearts”, which IKEA Facebook fans need to contribute by pressing the Facebook emoji. IKEA said the target number of “hearts” was achieved faster than expected.

The final episode was released on 11 October, the date of the official IKEA Tsuen Wan store launch.

What’s more, a related dog-adoption charity event will be held in-store at the end of October.

The campaign is comprised of social media, digital, TV and bus bodies.

Country marketing manager of IKEA Hong Kong, Janet Lai said: “IKEA Tsuen Wan store is the fourth store in Hong Kong after Shatin, Causeway Bay and Kowloon Bay, which strategically expanded the business footprint. Local community has become the hot topic in recent years, so this time we communicated with the audience through the mysterious adventure of our iconic soft toy Gosig Golden.”

“The campaign was initiated on social media, so our media strategy focused on two dimensions,” said deputy leader of Mindshare, Mandy Lam.

“Horizontally, to drive connection between each episode, we had to plan the refined retargeting approach and make sure the story was delivered comprehensively.”

“Vertically, we leveraged each episode’s content through relevant third-party Facebook page partners (including pets, family and mass) with a diversified format and well-utilised boosting objectives on Facebook.”

“Under the present social media trend, Hong Kong audiences receive social content at an unprecedented pace. Instead of chasing the views blindly, we need to truly engage them,” said Andrew Lee, chief brand designer of Metta Communications.

“Audiences like simple yet entertaining actions. We wish to create sufficient social power that they can share, discuss and generate their own social content throughout the campaign.”

The brand said this is also a good opportunity for brand building, so the social video will be pushed to TV and drive mass awareness alongside the store grand opening from 11 October onwards.

Credits:

Advertiser: The Dairy Farm Company Limited – IKEA

Media: Mindshare Hong Kong
Deputy leader: Mandy Lam
Manager, connection planning: Polly Ip
Manager, the exchange: Stephanie Chow
Senior associate, the exchange: Zoe Chan
Associate, connection planning: Leo Tse

Creative: Metta Communications
Chef brand designer: Andrew Lee
Business director: Grace Chan
Account executive: Jacky Ho
Associate creative director: Ron Chong
Senior art director: Chris Leung
Art director: Au Kin Ming/Enson Chan
Copywriter: Irene Wu
Social content planner: Kristie Ma
Executive producer: Reuben Cheng

ANA takes consumers on a journey with multi-influencer video

Video Marketing,

All Nippon Airways (ANA) has unveiled its multi-influencer video marketing campaign titled “Journey By Design”, which focuses on five core markets – Indonesia, Hong Kong, Taiwan, South Korea and the Philippines. The campaign is a multi-platform strategy designed to draw new customers to the Asian region. It also allowed ANA to showcase its extensive domestic network and highlight the benefits of flying with the airline.

Conceptualised and executed by independent digital media and social video broadcaster Brave Bison Singapore, the digital-only campaign will run for a year. Brave Bison was appointed to manage the campaign following a pitch held in June 2017.

In a statement to Marketing, Brave Bison’s spokesperson said it was chosen due to its experience working with Turkish Airlines and SK-II’s “Beauty Bound” programme on YouTube. Brave Bison’s access to top Asian creators, ability to share knowledge and insight on influencer marketing, as well as the ability to build an honest relationship with ANA from the beginning also resulted in the company being picked for “Journey By Design”.

“Journey By Design” featured five influencers – Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan). They crowdsourced travel tips from fans before heading to Japan to explore various parts of the country. Thereafter, they participated in an Instagram challenge while filming a travel vlog for YouTube to sum up their experience.

“Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development of a campaign that hits all our objectives. The result is an impactful campaign that we’re incredibly proud of,” Masaru Watanabe, manager, marketing and sales, Asia Oceania at ANA, said.

“ANA’s Journey By Design is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content,” David Nicholls, GM for APAC at Brave Bison, said.

Among the list of clients Brave Bison has collaborated with include PG, Shell, PGA Tour, Paramount and Google. Headquartered in London, it also has a presence in Singapore.

Video’s Surge Is Changing How Brands Advertise in India

Video Marketing,


Shamsuddin Jasani
Managing Director
Isobar India

As India’s digital ecosystem evolves, brands are moving away from TV in favor of cheaper over-the-top (OTT) alternatives made accessible by the introduction of cut-rate mobile data plans. Shamsuddin Jasani, managing director of digital agency Isobar India, spoke with eMarketer’s David Green about how original content creators are allowing brands to weave their stories into long-form digital videos.

eMarketer: What is the most important recent change to the digital marketing landscape in India?

Jasani Shamsuddin: [Mobile carrier] Reliance Jio’s entrance has been the biggest change in the Indian market because of the resulting sharp drop in data plan prices. The internet now reaches a much larger audience.

The consumption of online content in general has really gone through the roof. In some cases, the amount of content consumed on mobile phones or through over-the-top platforms is higher than the amount of content consumed on TV.

eMarketer: Do you think Jio’s cheaper data pricing is sustainable?

Shamsuddin: The rates will not go back to the levels they were pre-Jio. But prices are unsustainable at this rate, so they will go a little higher. Jio’s also coming up with a broadband triple play offering TV, home internet and mobile internet. This will revolutionize television consumption because you can do it all through the internet.

eMarketer: This all means that consumers in India are likely to have even greater access to content from their mobile devices. Has the explosion of video changed the way content is consumed?

Shamsuddin: India is a one-TV-household market, and there are usually about four or five people in the houses watching the same television. With the explosion of data, it’s all about consumption of content that the individual likes.

On digital, you can weave in stories for different audiences. The future of advertising on these online-only platforms is content integration.

eMarketer: How are brands benefiting from this?

Shamsuddin: Content creators are platform agnostic—it could be YouTube or an OTT platform like Hotstar or Voot, which is a college-targeted platform like MTV. Skit writers ask, “This is what we see for the next six months on original content. How can we start getting brands into the stories?” Ad blockers are affecting regular video advertising; there are more questions on viewability.

eMarketer: Which languages is this content being created in?

Shamsuddin: Predominately English and Hindi. The next wave of content will be in vernaculars [local languages].

Hi5 Practice Invents the First Mobile Video Console to Revolutionize …

Video Marketing, , , ,

NASHVILLE, Tenn.–(BUSINESS WIRE)–Hi5 Practice announced today the launch of its new video production
device, OLIVE. Short for On Location Interactive Video Experience, OLIVE
is the health care industry’s first remote access video device that
includes a built-in high-definition video camera, microphone, speakers
for two-way communication, lighting, and teleprompter into one portable
recording device. OLIVE allows clinicians to collaborate remotely with
Hi5 Practice’s videography team, in real time, to create dynamic
practice videos.

« The inspiration for developing OLIVE was to take the intimidation
factor out of recording video, » said Kevin Barnett, CEO of Hi5 Practice
and OLIVE inventor. « For most of our clients, the idea of getting in
front of a camera and film crew is daunting. I wanted to create a new
experience for them that not only makes them feel confident about video
production, but gets them excited about creating personalized messages
for their patients. »

Clients can book OLIVE for specific video marketing campaigns with Hi5
Practice, and can have OLIVE shipped to their office for filming. The
device consists of two parts – the stand and the camera interface. When
the client receives the shipment, they are provided with a set of simple
instructions for assembly and activation. Once activated, users will be
remotely linked to the Hi5 Practice videography team in Nashville,
Tenn., where a producer can utilize the microphone and speaker to
instruct the client how to position the unit, or themselves, within the
frame.

Using a built-in remote access teleprompter screen, customers can read
their scripts without memorizing lines. In addition to OLIVE’s main
features, each shipment will include a handheld 4K camera with
stabilization gimbal to capture staff/patient interactive footage for
more dynamic videos. Once filming is complete, the customer ships the
device back to Hi5 Practice, using the included shipping label, where
the footage will be edited into videos.

“Maintaining patient relationships is crucial for practice growth,” said
Barnett. “With OLIVE, medical professionals can humanize the
doctor/patient experience through personalized videos ranging from
welcome messages and service spotlight, to treatment plan follow up and
special occasion greetings. They can utilize these videos through
various marketing channels including websites, social media, online
listings, and patient retention software.”

OLIVE services are anticipated to be available for interested health
care customers by late December 2017. For more information on OLIVE or
to request a demo, visit hi5practice.com/OLIVE
or call 615-656-8551.

About Hi5 Practice

Based in Nashville, Tennessee, Hi5 Practice is one of the industry’s
leading marketing agencies specializing in patient retention outreach
for various disciplines of the health care industry. Hi5 Practice works
from the inside-out to optimize their clients’ existing patient base
through retention video production, while developing innovative patient
outreach campaigns using the industry’s leading video production
technology.

Newcastle video agency on course for £1m turnover

Video Marketing, , , ,

Three Motion, the Newcastle video, animation and creative training agency, is on course for turnover of £1m and a doubling of its workforce within the next three years.

The company was formed in 2012 and is based at Hoults Yard in the city.  It has enjoyed a record 12 months, completing work for global brands including Remy Cointreau and Hitachi.

Its most recent project was a full-scale video marketing campaign for Cobalt Business Park, aimed to raise awareness and promote the region as a place for businesses to flourish.

Three Motion Creative Director Neil Wood-Mitchell (right) said: “This last year has seen us bolster our production capacity and our ability to offer Video Marketing support to our clients. Over the next three years, we want to increase our North East team from eight to 20.

“As video and animation are increasingly at the heart of a business’s digital strategy, we’ve seen an increasing demand for professionally driven video content. We’ve been fortunate to have worked alongside some brilliant organisations and brands such as  North East Children’s Hospital, Greggs, Jack Daniels, Newcastle University and Sage, in recent times.

“Our latest project at Cobalt Business Park is a great example of what we do and the collaborative approach to business we take with other creatives here in the North East. During this campaign, we partnered with TAC Design who developed associated branding, designed to raise awareness of the business park and promote its culture of work and having a life balance.”

Lynn Cramman, Cobalt Business Park’s Business Development Manager, added: “We’re delighted with the campaign, it really brings to life what Cobalt Park has to offer and the team was a pleasure to work with.

“The promotional video will assist our occupiers both with recruiting staff and raising awareness of Cobalt Park and Newcastle as a destination of choice. We are excited to see the results.”

4 myths about video social media marketing, debunked

Video Marketing, , , ,

Social video is hot, and with good reason.

Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More than 60 percent of marketers say they’re increasing their video marketing budget this year, and by 2021, video is projected to account for 82 percent of all internet traffic, according to Cisco.

Since it’s clearly here to stay, it’s time to debunk some common myths associated with social media marketing with video.

Myth #1: Beautiful video requires proprietary footage and professional editing

Many businesses hold back from investing in video because of the idea that social media-friendly content requires proprietary footage and a professional editor. After all, it’s expensive to get high-quality equipment and shoot and edit the video to create the final product.

However, when you use advanced DIY platforms like WeVideo or Promo by Slidely, these barriers to entry are effectively removed. Using Promo’s library of over 2 million beautiful, professionally shot video clips with a lifetime license and music options included, you can enjoy the benefits of video marketing without breaking the bank.

slidely promo

Quickly emerging as a go-to solution for small business marketers, solopreneurs and early-stage startups with their sights on the social media newsfeed, Promo makes it easy to add your logo and text titles to videos as well. Say goodbye to expensive software, service providers and equipment — and to production cycles that are so long that you can’t keep up with the speed of changes on social media.

Myth #2: All mobile-friendly video needs to be vertical

For a long time, marketers have believed that on mobile social apps, people only have patience for vertically oriented video frames. This myth echoes the erroneous conventional wisdom of years past, when we all asserted that desktop website visitors don’t scroll, so we should all make sure to place calls to action “above the fold.”

As long ago as last April, Facebook published a recommendation that brands switch to square video content uploads, citing experiments they’d run which demonstrated superior ad recall performance. Clips designed with the 1:1 ratio have been shown to increase completion rates by 67 percent, according to social media agency Laundry Service, meaning that more people will watch your videos from start to finish. And Buffer recently published the results of an experiment where they found that square video drives more social media engagement, regardless of the audience’s device.

mobile vs deskto

This makes a lot of sense. Facebook, Instagram, Twitter, LinkedIn and other social platforms with newsfeeds will crop a vertical video so it doesn’t take up too much real estate as people scroll through, but they don’t crop the square ones, which means that this aspect ratio is your best bet for maximizing newsfeed footprint.

Myth #3: YouTube is dead

With an increased number of video-sharing platforms — Facebook, Twitch, Periscope, Instagram, Vimeo and Snapchat, to name just a few leading ones — it’s easy to see why some would believe YouTube is dead. Sure, it still makes headlines, but as the first big community-driven video platform on the block, some people think it just doesn’t have the same sex appeal as the newer players.

But the data shows that this sentiment is misguided. YouTube remains the most popular online self-serve video distribution property by a long shot. From desktop devices, the Google-owned property attracts over 150 million unique viewers per month, according to comScore, compared with Facebook’s 94.6 million.

Luckily, you don’t need to choose one over the other, as it’s possible now to distribute video content to multiple platforms at once. Tools like TubeBuddy help make this process easier.

Myth #4: Videos should never be over 3 minutes long

Humans now have a shorter attention span than goldfish, according to conventional wisdom. You’d think that makes the case for short videos, right? And while short videos have their place in the mobile social world, there’s room for longer content, too. This one reminds me of the never-ending debate over the optimal number of lead capture form fields. Sure, more people will complete it if you minimize the demands on visitors, but if you do have more, then the ones who make it to the end will be self-selected to be really into you.

Facebook data shows that impact on ad recall, brand awareness and purchase intent increases alongside video view duration. On the other hand, the same study found that people didn’t have to watch an entire video for these performance metrics to rise — even views that lasted under 10 seconds yielded rises in awareness and purchase intent. A study from Wistia, meanwhile, found that viewer engagement with video content does start to taper off once the three-minute mark passes, but then it plateaus again, with the next engagement drop arriving after 12 minutes of viewing.

engagement vs length

Ultimately, your video should only be as long as it needs to be. Focus on making the video valuable, and the engagement will follow.

If you can hold your audience for beyond three minutes, you’re likely to keep them for up to eight more. If you’re doing this on Facebook, mind you, it’s possible to even create a custom advertising audience based on the high-intent viewers who made it past the three-minute mark – or whatever view duration benchmark you want.

Future-proof your content marketing with video

People love video because it gives them the freedom to consume the content they want to see, on the channel they want to see it, and on the schedule that’s most convenient for them. It’s fast, compelling and easy to digest.

Getting involved with video content on social media can be daunting for many brands, but knowing the truth about what works can help a great deal with your friction points along the way to success.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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