We’re sorry, we are not able log you in
In order to access our website, your browser must accept cookies from NYTimes.com.
More information on cookie settings »
Archives par mot-clé : video
Sean Spicer Draws Backlash by Comparing Hitler With Assad
We’re sorry, we are not able log you in
In order to access our website, your browser must accept cookies from NYTimes.com.
More information on cookie settings »
Tapad and Innovid Partner to Enhance Cross-Device Video Personalization
Tapad, the leading provider of privacy-safe, cross-device marketing technology solutions, has announced its partnership with Innovid, the world’s leading video marketing platform. This integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients including Bank of America, L’Oréal, Microsoft and Procter Gamble.
Innovid’s proprietary technology is the only platform optimized for video, enabling marketers to thrive in an ever-changing digital television landscape.
Since its launch last year, Innovid’s Marketing Cloud Suite has helped marketers increase message relevance and the opportunity to drive conversions, retention and acquisition through video personalization. By leveraging the Tapad Device GraphTM, Innovid’s marketers can now benefit from the ability to drive consistent, personalized user experiences across all devices, creating more impactful connections with consumers and increasing ROI.
“Personalization is a must for every data-driven marketer and really needs to happen across all devices to ensure a unified customer journey,” says Ronnie Lavi, SVP of product at Innovid. “At Innovid, we recognize one size does not fit all when it comes to video. As an open platform, we are always looking to add best-of-breed capabilities through integrations and partnerships, and we’ve chosen Tapad because of its superior cross-device expertise.”
“Innovid has long paved the way for effective personalization in the video marketing space,” says Pierre Martensson, GM of Tapad’s data division. “As video continues to gain popularity across digital formats, we’re excited to see how our technology empowers Innovid to bring that renowned personalization to more customers across all of their devices.”
Recommended for you
Leave a Reply
Cancel reply
[WATCH] Funny Or Die Updates United’s “Orchestra” Video To …
Funny or Die has helpfully updated United Airlines’ famous “Orchestra” marketing video to illustrate the company’s policy on “re-accommodating” paying customers seated on its planes, should it decide instead to give those seats to employees.
In this update of United’s well-known video (watch it above and the original below), members of the orchestra are seated in some of the airplane seats — with enough room to play their instruments! — performing George Gershwin’s “Rhapsody in Blue,” which has been United’s commercial theme song for years.
As with the original video, Voiceover Guy assures viewers: “Every thought, every movement, carefully planned, coordinated and synchronized. Performing together with a single ‘United’ purpose. That’s what makes the world’s leading airline flyer-friendly.”
Only, in this version, the performance is intercut with YouTube video recorded by passengers on Monday of airport authorities who had come on to the plane at United’s request to get the passenger out of his seat. They are seen dragging the bloodied man down the aisle amid horrified reactions from other passengers.
After which, Funny or Die’s suggested United Airlines tag update appears on screen:
“United: Yikes”
Here is United Airlines’ original “Orchestra” video:
United’s CEO should resign in wake of bloody passenger video, marketing experts say
The chief executive of United Airlines should be fired or resign if the company expects to recover any time soon from two massive public relations disasters in two weeks, marketing experts say.
Shares in United Airlines’ parent company fell as much as four per cent on Tuesday after a disturbing video surfaced of a security officer forcibly dragging a man out of his seat, bloodying his face, in order to make way for United employees on an overbooked flight. Horrified passengers can be seen in the background recording the incident on their phones.
A letter to United’s employees from CEO Oscar Munoz was later leaked to media. The passenger — a doctor who had said he needed to stay on the flight to make his shift at a hospital — was one of four randomly selected to be escorted off the flight after no passengers volunteered to give up their seats. In the letter, which voiced support for his employees, Munoz said he became “disruptive and belligerent” and refused to leave when staff asked him.
Sunday’s incident at Chicago’s O’Hare airport came after United’s highly publicized, widely derided episode in late March when airline employees barred two teens from boarding a flight because their leggings were not deemed acceptable for those travelling on so-called “buddy passes” given to family and friends of the airline’s employees. The story resulted in a social media firestorm and a Twitter hashtag, #BanUnited, which resurfaced Tuesday.
“They say brand is culture and culture is brand, and what is happening at United is a very serious cultural problem,” said Andris Pone, president of the Toronto-based marketing firm Coin Branding.
“The leggings debacle is one thing, but then the fact that there were clearly no lessons learned after that happened shows that this is a brand that has completely lost its way.
“This is brand rot starting at the top. You could crash an airplane with a drunk pilot and not get this much negative press, and it is totally well deserved.”
Social media reaction to both incidents were swift and unsympathetic, culminating with an online petition calling for Munoz’s resignation that had collected more than 25,000 signatures as of Tuesday afternoon.
Pone and others agreed, noting the CEO of Volkswagen AG’s U.S. division was replaced by an interim executive a few months after the German automaker admitted to installing software that allowed U.S. diesel vehicles to exude excess emissions.
“This clearly sends a message that the company values a ‘profit over people’ mentality and that is the kind of thing that comes from the CEO and trickles down from the top,” Anthony Kalamut, professor and program co-ordinator at the Seneca College’s School of Marketing in Toronto. “A cultural change is definitely something they need to be exploring.”
Munoz’s statement to the media on Monday was an apology that took no responsibility for the incident: a classic non-apology. “I apologize for having to re-accommodate these customers,” Munoz said.
After public criticism for his first apology, Munoz issued a second Tuesday afternoon where he directly addressed the event on the flight.
“I continue to be disturbed by what happened on this flight and I deeply apologize to the customer forcibly removed and to all the customers aboard,” he said in the statement. “I want you to know that we take full responsibility and we will work to make it right.”
With its responses, United has failed on every level to follow basic principles of crisis public relations, the experts say.
“PR 101 is first you admit the mistake, then you apologize sincerely, and then you talk about what you are going to do to make sure it will not happen again,” said Ken Wong, marketing professor at Queen’s University’s School of Business.
United, in both of its recent PR imbroglios, appeared to justify its corporate policies at the expense of passenger service and common sense, and executives then did one worse by reaffirming their initial defenses.
In the case of the bloodied passenger, the airport security officer has been placed on leave pending a review by Chicago’s Department of Aviation, but United will bear the brunt of his rough behaviour because the company supported the passenger’s removal in the first place.
“CEOs are hired to respond to what the board sees as the biggest threat to the company the time of their appointment,” Wong said.
“The reason Munoz is CEO at United and his support at the board level has nothing to do with PR, and was more about the general drive to maintain margins in the face of falling oil prices.”
That may change now if terrible PR is United’s biggest headache and becomes a liability to the air carrier’s stock, Wong said. “If that CEO is not fired, then his contract certainly should not be renewed.”
Financial Post
hshaw@nationalpost.com
Twitter.com/HollieKShaw
Stamford marketing strategist earns new accolades …
Caption
Close
STAMFORD — Three years ago, Cheryl Henchar earned Rookie of the Year honors; now she is an all-star.
Henchar is not dominating on the court, but she has scored a string of successes since launching her Cheryl’s Creative Services marketing firm in 2013 after making a mid-career change. The 2016 Solution Provider All-Star accolade she received last month from the online marketing company Constant Contact recognized the effectiveness of campaigns she created for a group of clients with Constant Contact’s email platform and other online tools.
“Constant Contact is very user-friendly,” Henchar said in an interview. “It’s just a matter of somebody sitting down and training you about how to use it properly.”
The complexities of creating a digital marketing campaign can be overwhelming. Effective outreach requires consistently high numbers of clients opening emails and the links they contain and then using that engagement to build a growing customer base. Marketers also need to know when and how often to send email newsletters, which clients to target in their initiatives and how to tap into the potential of video, social media and data analytics.
That is where Henchar comes in. She gives presentations and offers Constant Contact training sessions; organizes webinars for a range of small- and medium-sized businesses and nonprofits; and produces Constant Contact campaigns for clients. She also provides LinkedIn training.
More Information
For more information about Cheryl’s Creative Services, visit: www.cherylscreativeservices.com
“When I do my marketing strategy meetings, I tell people it’s really important to know your demographics and target audience,” Henchar said. “And I’ll say ‘Is texting, email or phone better (for clients)?’ We all communicate in different ways, and it’s really important to know that with your clients.”
A Stamford native, Henchar, 53, started her business after forging a corporate career that included 12 years in customer financial services at Pepperidge Farm. In preparation for become an entrepreneur, she received a bachelor’s degree in business administration in 2010 from Sacred Heart University and two years later earned a graduate marketing certificate from the same institution.
Once she started her business, Henchar quickly earned plaudits. She won Constant Contact’s Solution Provider Rookie of the Year Award in 2014.
Clients praise Henchar for her dedication and professionalism. Her network of local businesses includes Stamford Pharmacy, which started working with her several months ago.
“We’re trying to get our name out there, and she seemed to be one of the best,” said Stamford Pharmacy pharmacist Mitchell Migden. “She’s got a newsletter for us that she does monthly, and she’s been emailing our patients ever month, and its seems to be working very nicely. She’s very enthusiastic.”
Among Henchar’s latest educational initiatives, she is leading a digital marketing series that started last week at Ferguson Library. The second installment, focusing on improving Google rankings with email and SEO video marketing, is scheduled for May 1 at the library.
“With email marketing, everything needs to be short and concise — a few lines, click, give them a link, let them choose if they want to read further,” Henchar said. “If it’s too long, people will look at it like ‘I’m not reading this; I don’t have the time.’”
pschott@scni.com; 203-964-2236; twitter: @paulschott
5 Video Storytelling Tools For Camera Shy Entrepreneurs
2017 is the year of video marketing. According to HighQ Digital Information World, online video will account for 74% of all web traffic. 500 million people are watching Facebook videos every day. If your lack of video creation skills has been holding you back, it’s time to take a leap of faith.
Ali Mirza
Video storytelling tools
For your business to gain the visibility and success it deserves, you need to master these five video tools. With these tools you can create compelling stories without being on the camera.
- Flipagram
Create short video stories by combining your photos, video clips, and music. Give your business a fresh and engaging appearance by creating astonishing videos with Flipagram.
How about growing your tribe and boosting your engagement? Create amazing videos and photo video slideshows with free popular music, get featured and become an influencer in your industry.
- Adobe Spark
Adobe Spark is a free online and mobile graphic design app. The Spark suite of mobile and web tools helps you easily create visual content such as beautiful images, videos, and web pages to tell your own story in a compelling way. Since it’s a cloud-based tool, your progress is saved and synced automatically. This means you can continue your work on mobile or desktop whenever you feel inspired.
Imagine a combination of Adobe’s pro tools like Photoshop and InDesign. That is Spark Post. The app allows you to create professional graphics in a matter of minutes by layering images with text and filters.
Thanks to Spark Page you can craft web stories. Make good use of it to craft magazine-style business stories, photo albums, online newsletters, reports, or anything else that you want to present online. It’s a simplified web editing platform, letting you combine text and imagery in a highly visual way.
- Spark video
Downloaded more than 3.5 million times, Adobe Spark Video is a free online storytelling application that lets you create animated videos in minutes. While it isn’t a tool for filming content, it allows you to combine text, images, icons and themes in a presentation, and then add your voice over the story to create the final video.
- Animoto
Animoto, an affordable, cloud-based tool, offers a wide palette of choices and customizations that you can choose from to create unique videos. Easily tell your brand’s story by turning your photos and video clips into professional video slideshows in a matter of minutes. All you need to do is pick photos and video clips from your camera roll, choose one of the slick video themes, add some music, and you’re done. Don’t forget: sharing is caring! Share your video via message, email, Twitter, and Facebook to impress your potential clients.
- Ripl
A freemium app, Ripl, helps you turn simple images into animated posts in seconds and share them on Facebook, Instagram and Twitter. Use this tool to tell your story, market your business, and promote your site.
Businesses are quickly adopting the video trend. 75% of business executives watch online videos every week. 69% of marketing, sales and business professionals have already included video in the marketing strategy. What are you waiting for?
Be on the crest of the wave. Get comfortable with using video to ignite your online presence , create brand awareness, generate leads and create conversions.
GetCRAFT Meetup to Discuss the Know-How of Video Marketing
Advertising experts are set to speak next Tuesday; including Patrick Searle, cofounder and group chief executive of GetCRAFT; Jerry Hadiprojo, founder and manager of Kompas’s video content unit Pijaru; and Meirza Hartoto, digital marketing manager of Nutrifood.
The speakers are expected to discuss what constitutes video marketing, how to match an advertisement campaign’s objectives with a proper video and best practices for effective advertisements.
The Video Marketing Deep Dive will have an entrance fee of Rp 100,000 ($7.50) per person.
The Jakarta Globe is an official media partner of the Jakarta Content Marketing Meetup.
Tillerson visits Russia as tensions over Syria flare
Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds.
Man filmed being dragged off United flight causes outrage in China
(CNN)A public relations disaster for United Airlines is transforming into an international incident in one of its most important markets.