Archives par mot-clé : video

Samsung using huge Galaxy S8-shaped sculptures to market the device across the UK [Gallery + Video]

One thing about Samsung is for certain, it goes all-in when it comes to marketing. Remember last year’s building-sized, Galaxy S7 edge-shaped billboard in Russia? Yeah, me too. So of course the Korean giant is doubling down on its efforts this year, this time targeting the UK…


As the release date of April 21 fast approaches, Samsung has commissioned a series of enormous 7x3m custom sculptures in an effort to capture the immersive nature of the Galaxy S8‘s Infinity Display.

The various installations have been scattered across notable landmarks in the UK, and are essentially giant windows to places like Stonehenge, London’s Westminster Bridge, St. Ives, and more.

The idea is part of a bigger marketing campaign, named “The 20 Greatest British Views“, involving famous (and award-winning) landscape photographer Matthew Cattell, who was given the phone to actually collect a series of photographs from the various interest points the sculptures have later been relocated in.

Sure, excellently-lit landscape panoramas do not represent exactly challenging scenarios, but if the S8 predecessor’s camera is anything to go by, we are still sure that the this year’s Samsung flagship will leave us with very little room for complaint.

For now, you can enjoy some of Cattell’s masterful shots and Samsung’s own video and then let us know your thoughts down below.

Samsung Galaxy S8 Project, Taylor Herring. Editorial Use Only Samsung Galaxy S8 Project, Taylor Herring. Editorial Use Only Samsung Galaxy S8 Project, Taylor Herring. Editorial Use Only Samsung Galaxy S8 Project, Taylor Herring. Editorial Use Only Samsung Galaxy S8 Project, Taylor Herring. Editorial Use Only Samsung Galaxy S8 Project, Taylor Herring. Editorial Use Only

Creative Secrets From The Advantages Product Video Winner

SnugZ USA (asi/88060) claimed the first Advantages Product Video Contest with “Germ Warfare, » a video that touts the benefits of the company’s hand sanitizer products in killing off “bad nasties” – the germs that exist in our everyday life. Catchy and well shot, the video is not an exception for the West Jordan, UT-based supplier; SnugZ has produced dozens of creative videos, shot in-house on little budget. Cody Belnap, the company’s digital marketing coordinator and one of the on-screen “Bad Nasties,” shares the secrets (and some fun making-of photos) behind the winning video.

Q: How did SnugZ come up with the idea for the video?

Cody Belnap: Video is an essential component of our marketing strategy here at SnugZ USA. In the case of “Germ Warfare,” [SnugZ Senior Content Strategist] Jeff Anderton’s daughter was part of the inspiration when she came home sick from school. From there the creative process took over, and we began piecing together what would become a funny and educational video about sanitizer.

Q: Your company has produced a lot of creative videos – what’s the idea generation process?

CB: As a marketing team, we hold ourselves to a very high personal standard. We set our creative bar at whatever is currently moving the social zeitgeist meter in the video realm. We are constantly noting the work that moves us, makes us laugh and gets us thinking. We find that over the years we have built such a library of ideas that it becomes a relatively straightforward process to collaborate, brainstorm, and finally concept several ideas based on our objectives. (You can do this while watching a movie in the middle of the day. … Did I say that out loud?)

Our brainstorm sessions typically begin with identifying the root of the problem or need that can be fulfilled with a SnugZ promotional product. Consumers buy through emotion, so we ask ourselves, “How do we create that connection?” At that point we’re then able to develop a creative way to tell that story through video, ads, social media, sales sheets and more.  

Keep in mind there is always a dual purpose behind the campaign: convey a message that resonates with our distributor customer while also providing them with a marketing tool to help them do their job of selling to the end-user. Therein lies the challenge. Most commercials and branded content do not require this next-level creative step.

Q: Was the video produced in-house? Are the people in the video employees or actors? 

CB: The “Germ Warfare”video was 100% shot and produced right here at SnugZ USA with our own actors who double as employees. I played Bad, Chris Duncan (our senior graphic designer) played Nasty, and Mickey Peterson (who works in sales support) was our sanitizer model (and on-set makeup artist). We had fun playing up the big personalities of the “Bad Nasties.” And you’ll be surprised at the talent you can discover right within your own company!

Q: There are lots of fun creative elements, especially the Bad Nasties. How did you create them and where did you get the costumes?

CB: First off, you can’t find these costumes at the store. Trust us, we looked for them. Our idea of the “Bad Nasties” started out as an animation, but as it evolved we thought having real characters would contribute a life-like element to the story.

Once we had determined to shoot everything practically, the first question was: “Uhhh … how are we going to make germs out of people?” After several failed attempts (which we should have gotten on film for future generations), Jeff was at Home Depot one night looking at sprinkler supplies for his yard, when it hit him: “We’ll use sprinkler piping.”  Twenty bucks of extruded plastic later, we were in business, and our videographer Wendy Gregory used other materials to handmake the rest.

Time after time we’ve found that you don’t need a million-dollar budget to create high-quality video. It requires a vision, passion, and creative elbow grease up the wazoo. Anyone telling you they need a six-figure budget hasn’t put themselves into their creative box. Once you set limits, it gives your team the freedom to dream up solutions you never would have thought of in a million years!

Q: Why are videos important for your company?

CB: Video is the most consumed media there is. Period. By the end of 2018, 80% of all internet traffic will be video. Ninety percent of users say that seeing a video about a product is helpful in the decision process, and 46% take some sort of action after viewing a video ad. Stories are becoming more important than ever and it’s evident with Snapchat, Instagram Stories and now Facebook Stories. That’s why it is important to us, because that’s how the world wants to consume and share content.



Brightcove Set to Disrupt Economics of Video Marketing with Brightcove Live

Brightcove unveiled Live Video Platform to Match TV-like Viewing Experience. It delivers seamless monetization and clipping for live events and 24/7 channels

Brightcove is now offering what was largely restricted to social media video streaming platforms. Responding to the explosive consumer demand for live streaming of events and 24/7 channels across all screens, the cloud-based video marketing platform unveiled Brightcove Live. The new live video solution is a self-encoding technology that brings adaptive bitrate for an omnichannel experience.

Recommended Read: 5 Ways to Disrupt Video Marketing in 2017

With Brightcove Live, customers will be able to leverage cost-effective, simple and effective API-based solution, delivering a highly monetized TV-like experience. The new platform is a powerful, standalone service and part of a broader, holistic video solution. It features an unmatched ability to push content to other platforms for publishing, syndication and social media consumption.

Economics of Online Video Marketing Set to Explode  in 2017

Brightcove LogoBrightcove Live is set out to bring improved viewing experiences, matching the quality of TV-like broadcasts. In addition to increasing video-based revenue opportunities, the new Live video platform also opens up new opportunities in video business across platforms, helping marketers diminish the cost and complexity of live streaming.

I had mentioned in my article here how disruptions in video marketing, in 2017, will come from personalization and Live feeds. Video marketing platforms have to synchronize harmoniously with other marketing efforts throughout the customer journey, orchestrated across the web, mobile, social, OTT and app messaging. CMOs should be convinced that Live platforms are welcome disruptions in video martech which make more meaningful, ROI-centric impact on consumer behavior.

Live Video Platform Will Transform the Viewing Experience

“With Brightcove Live, we’re directly addressing problems facing publishers and broadcasters today – how to deliver and monetize live events and linear channels using simple but flexible tools, without breaking the bank,” said Anil Jain, executive vice president and general manager of media at Brightcove.

Jain adds, “We continue to invest heavily in innovation and Brightcove Live is the type of advancement that provides our customers with the performance and efficiency they need in a highly competitive marketplace.”

Brightcove Live Extends Reach of Live Content

Video marketers can deliver high-quality live events and social campaigns using live clips and VOD boards to syndicate branded content. It also delivers live-to-VOD assets for seamless distribution of content, integrating seamlessly with Video Cloud to leverage Video Cloud’s best-in-class tools for monetization and analytics and its rich ecosystem of broadcast and publishing technology partners.

The API-driven platform augments scalable live streaming with server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless VOD asset creation.

Brightcove Live Beta-Version Debuted at the 2017 Australian Open

Seven West Media, which owns and operates Australia’s largest independent media portfolio, used the Live product while it was still in beta, for the purpose of workflow improvement using the Live-to-VOD feature.

Damian McNamara, Head of Digital Video, Infrastructure Operations at Seven Network affirms the benefits of using Brightcove Live for on-going events. McNamara says, “The Live-to-VOD feature made it easy for us to publish videos to our content-hungry sports viewers close to match end. We are always looking for ways to improve the viewing experience; being able to give fans the content they want quickly is incredibly important. We look forward to continuing to deliver the biggest events in sports.”

During the Australian Open, the broadcaster was able to stream action from 16 different courts within an hour of each match’s completion and publish more than 400 clips, such as interviews with the players and match highlights.

Live and 360-degree Video, are suddenly the most disruptive video experiences that every CMO should be willing to explore, taking branded content straight to audiences with the most immersive value.

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Promoting the brand via Facebook video marketing

FaceBook

If your brand doesn’t have a decent presence on Facebook, it’s like you don’t have a brand at all. Social media is where all the marketing is. These platforms give you access to your target audience. Facebook has over 1.13 billion daily active users. Some of these users already need your products or services; you just need to show them how your offer is superior to the competition.

You can conquer Facebook with a lot of effort and persistence. It takes content development, sharing useful links with the audience, and engaging them with contests, giveaways, and calls to action. Do you know what works best? Facebook videos!

We’ll give you 5 crucial tips that will take your video marketing efforts in the right direction.

1. Focus on Videos the Audience Likes Watching

Before you get head over heals in the video marketing campaign, you should decide on the type of videos you’re going to present. Here are few options for you to consider:

  • How-to videos

People always want to learn new things. They have questions related to your products and services. You can show them how to get the most advantages from a purchase they make, or you can give tips on any topic related to your business. If you’re selling flowers, for example, you can film videos that teach people how to take care of different types of plants.

  • Testimonials

When you praise your products or services through a traditional video ad, your efforts seem similar to the ones of any other brand. If, however, the potential customers see someone sharing real experience, they will believe the story they tell.

  • How it works

People don’t like reading lengthy user guides. If you introduce videos that show how your products or services work, they will appreciate your effort.

2. Convey the Personality of Your Brand

The video allows the audience to see what your brand is all about. A sales approach won’t work. Instead of focusing on the features of your products, the video should show how they are making people’s lives better. Speak to them directly and share the values your brand stands for.

3. Upload the Videos Directly on Facebook

When you’re promoting your brand through videos, you might wonder: is YouTube a better option than a native Facebook video? It’s not. Native videos get more likes, comments, and shares than third-party video content. A study conducted by the Search Engine Journal showed that native Facebook videos reached twice more people, too.

However, it’s also known that native Facebook videos remain popular over a shorter period of time when compared to YouTube videos. That’s because when you like a video and you want to watch it again, it will be hard for you to locate it on the platform. When a native Facebook video is fresh, the activity of the viewers put it in other people’s feeds. Once that euphoria goes away, the video stops getting love from the audience.

  • Here’s what you can do:

– If you’re promoting a current sale that won’t matter two months from now, it’s best to upload the video content directly on Facebook.

– If this is an evergreen video that’s supposed to increase the awareness for your brand, YouTube has an advantage.

– Or, you can upload it both as a native Facebook and a YouTube video. The native video will get you more attention on Facebook, but people will still be able to find it on YouTube.

4. Focus on the Visual Aspect

As people scroll down their feed, the videos play automatically. That’s a huge advantage since you get a chance to capture their attention without a lengthy text that calls to action. However, it’s also a challenge, since the videos are muted and most people don’t bother to turn the sound on.

If you want to engage people, you have to do it from the very first frame. The video has to be visually intriguing, and it needs to convey the purpose even when the sound is off.

If your concept doesn’t allow you to do that, include a text message that explains what the video is about. You can see such an example with this video of an astronaut wringing a wet towel in space.

Another important thing: add captions to the video, so people can go through all of it without turning the sound on. Facebook gives you an option to automatically generate captions on a video ad. If you’re uploading the video as a wall post and you’re not promoting it as an ad, you can use a transcription tool like Rev to add the captions without much effort.

5. Focus on Emotions

Why do people use Facebook, anyway? Most of them are there for the fun. Some users want content related to their interests. Others want to get news. What everybody wants is an emotional response. If your video story triggers such a response, you’ll be on our way to success.

Dove is a brand known for playing the emotional card. The videos promote the products, but they also show the brand’s team understanding of the self-esteem issues we all have.

Whether you’re telling a funny or a deeply touching story, you need to make people feel something. They will relate that emotion to your brand.

According to Mark Zuckerberg, videos are a megatrend, and that’s why Facebook will keep putting video first. Your promotional strategy may be as advanced as it gets, but you’re not using the full potential of Facebook without video marketing. It’s about time to make that effort!

United CEO Oscar Munoz is apologizing, but it’ll take more than saying sorry to regain public’s trust

When United Airlines Chief Executive Oscar Munoz apologized Tuesday for his airline’s mishandling of a situation that led to a passenger being beaten and dragged off a plane, he said “it’s never too late to do the right thing. »

That may be true, but public relations and branding experts say it could be too late to minimize the damage that video of the incident — and United’s original non-apology blaming the passenger — wreaked on the 91-year-old airline.

“This was a brand dirty bomb,” said Eric Schiffer, chief executive of ReputationManagementConsultants.com, who added that the company’s handling of the incident will, like nuclear fallout, stick around for a long time. “It was self-built and self-ignited. »

The company’s stock took a dive Tuesday, shedding $255 million from its market value, though it has since mostly recovered. It continued to be the butt of jokes on social media, with even competing airlines such as Emirates and Royal Jordanian poking fun at the Chicago airline. And, perhaps worst of all, consumer confidence — which is hard to gain but easy to lose — has taken a pounding, with customers declaring on Facebook and Twitter that they will never fly with United again.

White House Press Secretary Sean Spicer is under fire for saying Hitler didn't use chemical weapons

Caption White House Press Secretary Sean Spicer is under fire for saying Hitler didn’t use chemical weapons

White House Press Secretary Sean Spicer appeared to forget about the Holocaust when he compared Adolph Hitler with Syrian President Bashar Assad, saying Hitler « didn’t even sink to using chemical weapons » during a cringe-worthy televised briefing with reporters on Tuesday. He later clarified his answer.

White House Press Secretary Sean Spicer appeared to forget about the Holocaust when he compared Adolph Hitler with Syrian President Bashar Assad, saying Hitler « didn’t even sink to using chemical weapons » during a cringe-worthy televised briefing with reporters on Tuesday. He later clarified his answer.

Emmy Chat: Why Rhea Seehorn would want to be in the 'Mary Tyler Moore' cast

Caption Emmy Chat: Why Rhea Seehorn would want to be in the ‘Mary Tyler Moore’ cast

Asked what classic TV show she would go back to act in if she could, the « Better Call Saul » star Rhea Seehorn explains how « Mary Tyler Moore » and « Maude » inspired her.

Asked what classic TV show she would go back to act in if she could, the « Better Call Saul » star Rhea Seehorn explains how « Mary Tyler Moore » and « Maude » inspired her.

tracey.lien@latimes.com

Twitter: @traceylien

ALSO

In China, the United Airlines incident unleashes frustration about treatment of Asians in America

Before apologizing on Tuesday, United tried two unsuccessful tactics to quell its public relations crisis

‘We’re United Airlines, you do what we say’: Kimmel skewers the embattled airline

Tillerson meets with Putin amid deepening tensions over US missile strikes in Syria

Secretary of State Rex Tillerson held his first directs talks with Russia’s president on Wednesday amid deepening tensions after U.S. missile strikes in Syria and Washington’s demands that Moscow abandon support for its main Middle East ally.

The meeting between Tillerson and Russian President Vladimir Putin came after hours of tense exchanges, with both sides staking out positions that were sharply at odds. Russia made it clear it was unwilling to roll back its strategic alliance with Syrian President Bashar al-Assad.

The talks appeared unlikely to bring any significant breakthroughs after last week’s missile strike plunged U.S.-Russian relations to one of the lowest points since the Cold War.

But despite the growing rifts, some general compromises were discussed.

Russian Foreign Minister Sergei Lavrov said Putin might agree to resume an information-sharing “deconfliction” network with the United States on the countries’ warplane flights in Syria. Russia suspended its role in the system after the U.S. missile strikes, and Lavrov said it could be restored if the U.S.-led coalition conducting airstrikes in Syria focused only on the Islamic State and other militant groups — and not expand to Syrian government targets.

At a joint news conference, Tillerson told reporters that Russia and the United States agreed to seek a “unified, stable Syria” and work together to oppose North Korea’s nuclear weapons program. Tillerson also said both nations would set up a “working group” to seek ways to ease tensions.

Tillerson said the United States has no information that Russian forces directly helped with the chemical attack, but U.S. officials earlier suggested that Russia could have known about the Syrian plans in advance.

“We have no firm information to indicate there was any involvement by Russia, Russian forces, into this attack,” Tillerson said. “What we do know, and we have very firm and high confidence in our conclusions, is that the attack was planned and carried out at the direction of Bashar al-Assad.”

Asked by a Russian state television reporter about President Trump’s comments that Assad was an “animal,” Tillerson said: “The recent chemical weapons attack carried out in Syria was planned and it was executed by Syrian forces, and we are confident of that.”

Lavrov retorted: “This is obviously the subject where our views differ.”

“Russia is not seeking to cover up for anyone in the chemical weapon incident,” he added.

Throughout the day, the wide gaps between Russia and the United States were on full display.

At the opening meeting, Tillerson — looking directly at Lavrov — acknowledged what he called “sharp differences” between the two countries.

But Moscow appeared unready to budge on the primary goal of Tillerson’s mission — persuading Russia to help remove Assad from power.

In what was effectively an ultimatum, Tillerson on Tuesday said that Moscow must calculate the costs of remaining an ally of Assad, the Iranians and Lebanon’s Shiite militia Hezbollah. Russia’s Foreign Ministry dismissed Tillerson’s remarks Wednesday.

“I believe everyone realized a long time ago that there is no use in giving us ultimatums. This is simply counterproductive,” ministry spokeswoman Maria Zakharova said in remarks aired on the Internet news site TVDozhd.

The Trump administration on Tuesday said it had collected intelligence that purportedly proved Syrian forces had carried out the deadly chemical weapons attack in the northern Idlib province that led to the U.S. missile strike.

“We reject any accusations to this effect and would like to remind everyone that Russia has been the only country to demand an unbiased international inquiry into the circumstances of the use of toxic chemicals near Idlib from the very start,” Kremlin spokesman Dmitry Peskov said.

In an interview broadcast Wednesday, President Trump sharply dialed up the rhetoric on Syria, calling Assad “an animal” whose regime was saved by Russian intervention.

“And frankly, Putin is backing a person that’s truly an evil person. And I think it’s very bad for Russia,” Trump said on the Fox Business Network’s “Mornings with Maria” show. “I think it’s very bad for mankind. It’s very bad for this world.”

Russian President Vladimir Putin, in excerpts of an interview to be broadcast in full on Russian television later Wednesday, argued that there is no proof Assad’s forces carried out the attack and called the U.S. strikes a breach of international law.

Putin also said that confidence in an improvement in U.S.-Russian relations was lower now than it had been under the Obama administration.

“The level of trust at the working level, especially at the military level, has not improved, but most likely has been degraded,” Putin said in remarks on the Mir television channel.

In his opening remarks, Lavrov also took a subtle dig at the Trump administration, saying it was difficult to get clarity on U.S. stances since there are so many vacancies in top positions at the State Department.

Putin derisively compared the current situation in Syria to the buildup to the war in Iraq in 2003, when U.S. officials insisted that Saddam Hussein had weapons of mass destruction over the objections of international investigators.

Moscow wants the Organization for the Prohibition of Chemical Weapons to investigate the use of chemical weapons in Idlib, one of the last strongholds for beleaguered rebel factions fighting Assad’s government.

The feuding also played out at the United Nations, where Russia was expected to veto a Security Council resolution to bolster calls for international inquiries into the chemical attack. Earlier this week, forensic experts in Turkey said the banned nerve agent sarin was used.

“To my colleagues from Russia — you are isolating yourselves from the international community every time one of Assad’s planes drop another barrel bomb on civilians and every time Assad tries to starve another community to death,” U.S. Ambassador to the United Nations Nikki Haley told 15-member Security Council.

Britain’s U.N. ambassador, Matthew Rycroft, accused Russia of siding with “a murderous, barbaric criminal, rather than with their international peers.”

Russia’s U.N. envoy, Vladimir Safronkov, stared back at Rycroft and said he “cannot accept that you insult Russia.”

Brian Murphy in Washington contributed to this report.

TAPAD AND INNOVID PARTNER TO ENHANCE CROSS-DEVICE …

NEW YORK, NY –  Tapad has announced its partnership with Innovid, the world’s leading video marketing platform. This integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients which include Bank of America, L’Oréal, Microsoft, and Procter Gamble.

Tapad is the leading provider of privacy-safe, cross-device marketing technology solutions. Innovid’s proprietary technology is the only platform optimized for video, enabling marketers to thrive in an ever-changing digital television landscape. 

Since its launch last year, Innovid’s Marketing Cloud Suite has helped marketers increase message relevancy and the opportunity to drive conversions, retention, and acquisition through video personalization. By leveraging the Tapad Device GraphTM, Innovid’s marketers can now benefit from the ability to drive consistent, personalized user experiences across all devices, creating more impactful connections with consumers thereby increasing ROI.

“Personalization is a must for every data-driven marketer, and this really needs to happen across all devices to ensure a unified customer journey,” says Ronnie Lavi, SVP of Product at Innovid. “At Innovid, we recognize that one size does not fit all when it comes to video. As an open platform, we are always looking to add best-of-breed capabilities through integrations and partnerships, and we chose Tapad because of its cross-device expertise.”

“Innovid has long paved the way for effective personalization in the video marketing space,” says Pierre Martensson, GM of Tapad’s data division“As video continues to gain popularity across digital formats, we’re excited to see how our technology empowers Innovid to bring that renowned personalization to more customers, across all of their devices.” 

About Tapad

Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world’s largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious, and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, Oslo, San Francisco, Singapore and Toronto. Tapad’s numerous awards include: Forbes’ Most Promising Companies, Deloitte’s Technology Fast 500, Crain’s Fast 50, Entrepreneur 360 “Best Entrepreneurial Companies in America”, SmartCEO Corporate Culture Award, TMCnet Tech Culture Award, Global Startup Award’s “Startup Founder of the Year”, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world’s largest mobile operators with 214 million subscribers in 13 countries.

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, PG, Walmart, Samsung, Sprint, and Toyota.

 

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain’s Best Places To Work. For more information, please visit www.innovid.com.

FBI obtained FISA warrant to monitor former Trump adviser Carter Page

The FBI obtained a secret court order last summer to monitor the communications of an adviser to presidential candidate Donald Trump, part of an investigation into possible links between Russia and the campaign, law enforcement and other U.S. officials said.

The FBI and the Justice Department obtained the warrant targeting Carter Page’s communications after convincing a Foreign Intelligence Surveillance Court judge that there was probable cause to believe Page was acting as an agent of a foreign power, in this case Russia, according to the officials.

This is the clearest evidence so far that the FBI had reason to believe during the 2016 presidential campaign that a Trump campaign adviser was in touch with Russian agents. Such contacts are now at the center of an investigation into whether the campaign coordinated with the Russian government to swing the election in Trump’s favor.

Page has not been accused of any crimes, and it is unclear whether the Justice Department might later seek charges against him or others in connection with Russia’s meddling in the 2016 presidential election. The counterintelligence investigation into Russian efforts to influence U.S. elections began in July, officials have said. Most such investigations don’t result in criminal charges.

The officials spoke about the court order on the condition of anonymity because they were not authorized to discuss details of a counterintelligence probe.

Team Trump’s ties to Russian interests View Graphic Team Trump’s ties to Russian interests

During an interview with the Washington Post editorial page staff in March 2016, Trump identified Page, who had previously been an investment banker in Moscow, as a foreign policy adviser to his campaign. Campaign spokeswoman Hope Hicks later described Page’s role as “informal.”

Page has repeatedly denied any wrongdoing in his dealings with the Trump campaign or Russia.

“This confirms all of my suspicions about unjustified, politically motivated government surveillance,” Page said in an interview Tuesday. “I have nothing to hide.” He compared surveillance of him to the eavesdropping that the FBI and Justice Department conducted against civil rights leader Martin Luther King Jr.

The White House, FBI and Justice Department declined to comment.

FBI Director James B. Comey disclosed in public testimony to the House Intelligence Committee last month that the bureau is investigating efforts by the Russian government to interfere in the 2016 presidential election.

Comey said this includes investigating the “nature of any links between individuals associated with the Trump campaign and the Russian government and whether there was any coordination between the campaign and Russia’s efforts.”

Comey declined to comment during the hearing about any individuals, including Page, who worked in Moscow for Merrill Lynch a decade ago and who has said he invested in Russian energy giant Gazprom. In a letter to Comey in September, Page had said he had sold his Gazprom investment.

During the hearing last month, Democratic lawmakers repeatedly singled out Page’s contacts in Russia as a cause for concern.

The judges who rule on Foreign Intelligence Surveillance Act (FISA) requests oversee the nation’s most sensitive national security cases, and their warrants are some of the most closely guarded secrets in the world of U.S. law enforcement and intelligence gathering. Any FISA application has to be approved at the highest levels of the Justice Department and the FBI.

Applications for FISA warrants, Comey said, are often thicker than his wrists, and that thickness represents all the work Justice Department attorneys and FBI agents have to do to convince a judge that such surveillance is appropriate in an investigation.

The government’s application for the surveillance order targeting Page included a lengthy declaration that laid out investigators’ basis for believing that Page was an agent of the Russian government and knowingly engaged in clandestine intelligence activities on behalf of Moscow, officials said.

Among other things, the application cited contacts that he had with a Russian intelligence operative in New York City in 2013, officials said. Those contacts had earlier surfaced in a federal espionage case brought by the Justice Department against another Russian agent. In addition, the application said Page had other contacts with Russian operatives that have not been publicly disclosed, officials said.

An application for electronic surveillance under the Foreign Intelligence Surveillance Act need not show evidence of a crime. But the information obtained through the intercepts can be used to open a criminal investigation and may be used in a prosecution.

The application also showed that the FBI and the Justice Department’s national security division have been seeking since July to determine how broad a network of accomplices Russia enlisted in attempting to influence the 2016 presidential election, the officials said.

Since the 90-day warrant was first issued, it has been renewed more than once by the FISA court, the officials said.

In February, Page told “PBS NewsHour” that he was a “junior member of the [Trump] campaign’s foreign policy advisory group.”

A former Trump campaign adviser said Page submitted policy memos to the campaign and several times asked to be given a meeting with Trump, though his request was never granted. “He was one of the more active ones, in terms of being in touch,” the adviser said.

The campaign adviser said Page participated in three dinners held for the campaign’s volunteer foreign policy advisers in the spring and summer of 2016, coming from New York to Washington to meet with the group. Although Trump did not attend, Sen. Jeff Sessions (R-Ala.), a top Trump confidant who became his attorney general, attended one meeting of the group with Page in late summer, the campaign adviser said.

Page’s role as an adviser to the Trump campaign drew alarm last year from more-established foreign policy experts in part because of Page’s effusive praise for Russian President Vladimir Putin and his criticism of U.S. sanctions over Moscow’s military intervention in Ukraine.

In July, Page traveled to Moscow, where he delivered a speech harshly critical of the United States’ policy toward Russia.

While there, Page allegedly met with Igor Sechin, a Putin confidant and chief executive of the energy company Rosneft, according to a dossier compiled by a former British intelligence officer and cited at a congressional hearing by Rep. Adam B. Schiff (Calif.), the ranking Democrat on the House Intelligence Committee. Officials said some of the information in the dossier has been verified by U.S. intelligence agencies, and some of it hasn’t, while other parts are unlikely to ever be proved or disproved.

On Tuesday, Page dismissed what he called “the dodgy dossier” of false allegations.

Page has denied such a meeting occurred, saying he has never met Sechin in his life and that he wants to testify before Congress to clear his name. A spokesman for Rosneft told Politico in September that the notion that Page met with Sechin was “absurd.” Page said in September that he briefly met Russian Deputy Prime Minister Arkady Dvorkovich during that trip.

Comey has declined to discuss the details of the Russia probe, but in an appearance last month, he cited the process for getting FISA warrants as proof that the government’s surveillance powers are very carefully used, with significant oversight.

“It is a pain in the neck to get permission to conduct electronic surveillance in the United States. And that’s good,’’ he told an audience at the University of Texas in Austin.

Officials have said the FBI and the Justice Department were particularly reluctant to seek FISA warrants of campaign figures during the 2016 presidential race because of concerns that agents would inadvertently eavesdrop on political talk. To obtain a FISA warrant, prosecutors must show that a significant purpose of the warrant is to obtain foreign intelligence information.

Page is the only American to have had his communications directly targeted with a FISA warrant in 2016 as part of the Russia probe, officials said.

The FBI routinely obtains FISA warrants to monitor the communications of foreign diplomats in the United States, including the Russian ambassador, Sergey Kislyak. The conversations between Kislyak and Michael Flynn, who became Trump’s first national security adviser, were recorded in December. In February, The Washington Post reported that Flynn misled Vice President-elect Mike Pence and others about his discussions with Kislyak, prompting Trump’s decision to fire him.

In March, Trump made unsubstantiated claims about U.S. surveillance of Trump Tower in New York. Later that month, Rep. Devin Nunes (R-Calif.), chairman of the House Intelligence Committee and a Trump transition official, charged that details about people “associated with the incoming administration, details with little apparent foreign intelligence value” were “widely disseminated” in intelligence community reporting. He said none of the surveillance was related to Russia. The FISA order on Page is unrelated to either charge.

Last month, the former director of national intelligence, James R. Clapper Jr., told NBC’s “Meet the Press” that U.S. law enforcement agencies did not have any FISA orders to monitor the communications of Trump, either as a candidate or as a president-elect, or his campaign. But Clapper did not address whether there were any FISA warrants targeting Trump associates.

Three years before Page became an adviser to the Trump campaign, he came to the attention of FBI counterintelligence agents, who learned that Russian spy suspects had sought to use Page as a source for information.

In that case, one of the Russian suspects, Victor Pobodnyy — who was posing as a diplomat and was later charged by federal prosecutors with acting as an unregistered agent of a foreign government — was captured on tape in 2013 discussing an effort to get information and documents from Page. That discussion was detailed in a federal complaint filed against another Kremlin agent. The court documents in that spy case only identify Page as “Male 1.’’ Officials familiar with the case said that “Male 1’’ is Page.

In one secretly recorded conversation, detailed in the complaint, Pobodnyy said Page “wrote that he is sorry, he went to Moscow and forgot to check his inbox, but he wants to meet when he gets back. I think he is an idiot and forgot who I am. Plus he writes to me in Russian [to] practice the language. He flies to Moscow more often than I do. He got hooked on Gazprom thinking that if they have a project, he could rise up. Maybe he can. I don’t know, but it’s obvious that he wants to earn lots of money.’’

The same court document says that in June 2013, Page told FBI agents that he met Pobodnyy at an energy symposium in New York, where they exchanged contact information. In subsequent meetings, Page shared with the Russian his outlook on the state of the energy industry, as well as documents about the energy business, according to the court papers.

In the secret tape, Pobodnyy said he liked the man’s “enthusiasm” but planned to use him to get information and give him little in return. “You promise a favor for a favor. You get the documents from him and tell him to go f— himself,’’ Pobodnyy said on the tape, according to court papers.

Page has said the information he provided to the Russians in 2013 was innocuous, describing it as “basic immaterial information and publicly available research documents.” He said he had assisted the prosecutors in their case against Evgeny Buryakov, who was convicted of espionage.

Rosalind S. Helderman contributed to this report.