Archives par mot-clé : video

California gunman kills wife, self as she teaches class; student also dead


SAN BERNARDINO, Calif. A special education teacher and one of her students were fatally shot by her estranged husband when he opened fire with a high-caliber revolver before killing himself in her classroom at a San Bernardino, California, elementary school, police said.

A second student was badly wounded by the gunman, who authorities said had a criminal history that included weapons charges and domestic violence that predated his brief marriage to the slain teacher.

Police said the two students, both boys, were believed to have been inadvertently caught in the gunfire as bystanders to Monday’s shooting, which took place about 8 miles (13 km) from where a radicalized Muslim couple killed 14 people in a December 2015 shooting rampage.

Police Chief Jarrod Burguan said the shooting at North Park Elementary School in San Bernardino, about 65 miles east of Los Angeles, was an apparent murder-suicide. It was the latest in dozens of cases of gun violence at U.S. school campuses.

The gunman was identified as Cedric Anderson, and his wife as Karen Elaine Smith, both 53. Burguan said the couple had been married briefly and had been separated for about a month or month and a half.

The two students struck by gunfire had been standing behind Smith, the chief said. One 8-year-old boy, identified as Jonathan Martinez, died from his wounds. A 9-year-old classmate who was not publicly identified was admitted to a hospital, where he was said to be in stable condition.

Fifteen students and two adult teacher assistants were in the classroom along with the couple at the time of the shooting, police said.

Police said Anderson was welcomed into the school as a legitimate visitor, stopping by the « drop something off with his wife, » and kept his weapon concealed until opening fire in the classroom, Burguan said.

ANGUISH AND RELIEF

The school was evacuated after the shooting and students were bused to the campus of California State University at San Bernardino to be briefed and interviewed by authorities. From there, they were taken to a nearby high school and be reunited with their families.

Aerial television footage showed children holding hands and walking single-file across the campus to waiting buses.

Parents waved and cheered as they greeted their children, who school staff had plied with bottled water, sandwiches and snack bars while waiting for parents to arrive.

« I’m glad my daughter is fine, » said Angelique Youmans, 31, as she hugged her 10-year-old daughter. « She is too young to understand what happened. »

Samantha Starcher, 25, said she waited four hours to be reunited with her 6-year-old daughter.

« When I heard about the shooting, I started praying, asking God to keep my daughter safe » she said. « She heard two gunshots but she didn’t know what it was. I’m not going to tell her (about the shooting) because I don’t want to traumatize her. »

School officials said North Park Elementary would remain closed for at least two days.

The city of San Bernardino last made national headlines on Dec. 2, 2015, when a husband and wife who authorities said were inspired by Islamic extremism opened fire on a holiday office party of county health workers, killing 14 people and wounding more than 20. The couple, Syed Rizwan Farook and Tashfeen Malik were killed by police during a shootout.

MOUNTING SCHOOL GUN VIOLENCE

The school shooting came two days after a fitness instructor returned to a Florida gym a few hours after he had been fired and shot two former colleagues to death.

An estimated 10,000 people are murdered with guns each year in the United States, according to federal crime statistics.

The United States has had an average of 52 school shooting incidents a year since a gunman killed 26 young children and educators in Newtown, Connecticut, in 2012, according to Everytown for Gun Safety, a gun-control group founded in response to that massacre.

Total school shootings, a figure that includes elementary schools, high schools and colleges, regardless of whether anyone was killed or wounded, rose from 37 in 2013 to 58 in 2014 and to 65 in 2015, before declining to 48 in 2016, according to the group’s data.

With Monday’s San Bernardino incident, the United States has had 12 school shootings this year, on pace to match 2016’s tally.

Mayor Carey Davis said he had spoken about the shooting to White House officials who said President Donald Trump expressed « concern for students and teachers » at North Park.

Security experts said schools have few options to limit such incidents, given the prevalence of guns in the United States.

« If people have guns, people are going to use guns, so it’s literally the price that we pay for that freedom, » said. John DeCarlo, a criminal justice professor at the University of New Haven and the former chief of police in Branford, Connecticut.

One answer, he said, would be for all schools to sweep everyone who entered with metal detectors like those used at airports and sports venues. U.S. Education Department data said just 2 percent of U.S. schools require people entering to pass through metal detectors, up from 1 percent in 2000.

Gun control activist Shannon Watts, who founded Moms Demand Action for Gun Sense in America following the Newtown shooting, said her group will continue to push for regulation on gun access rather than metal detectors as a solution.

« It’s a cultural question, » she said. « Do we want to become a country of magnetometers and safety checkpoints and gun lockers? »

(Additional reporting by Steve Gorman, Piya Sinha-Roy and Dan Whitcomb in Los Angeles and Scott Malone in Boston; Writing by Steve Gorman; Editing by Toni Reinhold and Bill Trott)

White House walks back Spicer statement on Syria attack

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On Monday, Spicer added barrel bombs to the list of what could be met with a military response. (AP Photo/Andrew Harnik)


By Jamie McIntyre, Gabby Morrongiello

4/10/17 4:57 PM

The White House on Monday was forced to clarify a comment made by press secretary Sean Spicer to reporters that seemed to indicate that the U.S. was lowering its threshold for the use of force in Syria.

On Monday, Spicer added barrel bombs to the list of atrocities committed by Syrian President Bashar Assad that could be met with a military response.

« The sight of people being gassed and blown away by barrel bombs ensures that if we see this kind of action again, we hold open the possibility of future action, » Spicer said.

Until now, military force had been reserved as a response to the use of chemical weapons only, not conventional weapons. In a follow-up statement, the White House said the administration’s position hasn’t changed.

« Nothing has changed in our posture, » a White House spokesman said. « The president retains the option to act in Syria against the Assad regime whenever it is in the national interest, as was determined following that government’s use of chemical weapons against its own citizens. And as the president has repeatedly made clear, he will not be telegraphing his military responses. »

The U.S. military strike on Syria’s Shayrat airfield was launched last week specifically because the regime’s chemical attacks on civilians originated at the airfield.

Spicer’s Monday comments caused confusion at the Pentagon. One senior Pentagon official said he believed the threshold for attack had not been lowered.

« I just talked to the secretary this morning, and it’s all about chemical weapons with him, » that official told the Washington Examiner, referring to Defense Secretary Jim Mattis.

« No idea, » said another senior military official when asked if barrel bombs are the new red line. « That would be a policy decision, not military. « 

Trump offers Passover greeting on Twitter

Trump offers Passover greeting on Twitter

President Trump offered the traditional Hebrew Passover greeting to Jews around the world on Twitter Monday evening.

« Happy Passover to everyone celebrating in the United States of America, Israel, and around the world. #ChagSameach, » Preident Trump tweeted.

Happy Passover to everyone celebrating in the United States of America, Israel, and around the world. #ChagSameach— Donald J. Trump (@realDonaldTrump) April 10, 2017

The Hebrew phrase « Chag Sameach » means « joyous festival » and is a traditional greeting for Jewish festivals.

Trump reportedly planned to hold a seder at the White House Monday evening, continuing President Obama’s tradition started in 2009.

Spicer’s pronouncement came as Mattis claimed that any further use of chemical weapons by the Assad regime would be « ill-advised. »

« The president directed this action to deter future use of chemical weapons and to show the United States will not passively stand by while Assad murders innocent people with chemical weapons, which are prohibited by international law and which were declared destroyed, » Mattis said.

Mattis also spelled out the extent of the damage on the airfield, which came after President Trump ordered two U.S. Navy destroyers in the eastern Mediterranean to shower the airfield with 59 Tomahawk cruise missiles.

« The assessment of the Department of Defense is that the strike resulted in the damage or destruction of fuel and ammunition sites, air defense capabilities, and 20 percent of Syria’s operational aircraft, » Mattis said. « The Syrian government has lost the ability to refuel or rearm aircraft at Shayrat airfield and at this point, use of the runway is of idle military interest. »

Before the Mattis statement, it had been unclear the extent of the damage to the airfield, which was used as a launching point for last week’s chemical attack on Syrian civilians in Idlib province. The Pentagon had estimated that about 20 warplanes on the airfield had been destroyed, but the 20 percent figure puts the damage in broader context.

Charleston church shooter Dylann Roof pleads guilty to all state charges

Charleston church shooter Dylann Roof pleads guilty to all state charges

Convicted Charleston church shooter Dylann Roof has pleaded guilty to all state charges in the massacre.

Roof, who spoked as little as possible in court on Monday, was already sentenced to death by a federal jury in January for the June 2015 massacre at the Emanuel African Methodist Episcopal Church that left nine dead.

With Monday’s plea, there will be no state trial or sentencing phase. He is expected be transferred to a facility in Terre Haute, Ind., and become the 63 person on federal death row.

« This is the surest way to see that Dylann Roof is executed, » said Scarlett A. Wilson, solicitor for South Carolina’s Ninth Judicial Circuit. « We hope that today truly will close a chapter for these victims.

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What I Learned at the 2017 American Gem Society Conclave (Part 1)

The talk centered on lab-grown diamonds, e-commerce, and video marketing.

Last week’s American Gem Society Conclave took place at the Loews Hollywood Hotel, just five minutes from my home, which made it convenient to do the important things: eat and drink my way around the neighborhood. Not only did I host out-of-towners for cocktails on my deck (a fun group led by my dear friend, publicist Michelle Orman), but I also got a chance to meet up with jewelry friends at several great local restaurants.

The week was a decadent reminder of what I love most about Conclave, besides the stellar education and unbelievable networking: the dining! On Tuesday night, on the eve of Conclave, I hit up Mama Shelter with Orman and gang. On Wednesday night, I laughed my way through a late dinner at Loteria with my friend and publisher Mark Smelzer and the supremely gracious Craig and Laura Underwood of Underwood’s Fine Jewelers in Fayetteville, Ark. And on Thursday, Omi Privé’s Manos Phoundalakis, Stuller’s Ashley Brown, Smelzer, my boyfriend Jim, and I dined at super-stylish Paley, in historic Columbia Square. Besides the fact that I need to show some restraint at the dinner table this week, I learned a slew of things at Conclave, easily the most worthwhile jewelry retail education event of the year.

Jay Leno is a joke machine.

The comedy legend gave the opening keynote address at Conclave. From World Cup soccer and Ikea to smart refrigerators and Donald Trump’s new reality show (“The Amazing Racist”), the one-liners that spilled forth from Leno’s mouth were funny and silly, if largely forgettable (thank God I remembered to take notes!). Now boasting a shock of white hair, the 66-year-old began his routine gently on Wednesday but ended with an impromptu bang, when he auctioned off tours of his much-celebrated collection of rare cars and motorcycles for $5,000 a pop. I counted close to $30,000 in pledges, all going to the Make-A-Wish Foundation!

Video content marketing is where it’s at.

“Facebook, Instagram—they’re all video-first platforms,” Todd Hartley, CEO of WireBuzz, told jewelers at his “Digital Marketing Tricks for Growing Jewelry Sales” seminar. Referring to Facebook founder Mark Zuckerberg, he said, “The Big Zuck knows people are four times more likely to watch video than read text. Video is effortless.” Hartley then rattled off some convincing bullet points: “People are three times more likely to share video. In a B-to-C world, people don’t make decisions by themselves anymore—they share information. Smaller fish are noticing the power of video. It has higher conversion rates.”

Get on board with live video.

Hartley encouraged retailers to experiment with Facebook and Instagram’s live video platforms and proved how easy it was by taking a live video of the audience. “On Facebook Live, you should stay longer than you would for other videos,” he said. “Google is looking for content quality and it determines that based on time on page, so the longer people are on there watching, the better the quality is.”

He was far from the only AGS speaker who urged retailers to embrace video content. Ford Saeks, president and CEO of Prime Concepts Group—who, in his “Business Growth Acceleration” seminar, suggested that videos “start with a headline, an intriguing question, a teaser”—and Ben Smithee, of The Smithee Group, both made it clear that the moving image is marketing gold. And they both shared:

The first rule of taking video on your smartphone—

Before you hit record, flip your phone on its side so your screen view is horizontal. Otherwise, you risk looking like an amateur.

By 2025, three out of four people in the workforce will be millennials.

Smithee threw down some compelling stats, including the one above and this one: “Currently, there are more than 50 million millennials in the workforce. They will eclipse boomers in spending,” he said. (Though boomers are far from out—read our upcoming May issue to find out why and how you should market to these classic big-spenders.)

Of the many insightful tidbits Smithee shared, reminding the audience that millennials “are the first generation to impact the generations before us” was a new one for me: “Our parents and grandparents are on Facebook, Snapchat, God forbid Tinder,” he said. “The purchase influence of the millennial mindset is everything.” In essence: We all text poop emojis to people on our smartphones, he said. (Okay, perhaps not all of us—but I must admit, guilty as charged.)

Lab-grown diamonds are a divisive issue (to say the least).

Charles Stanley, president of Forevermark U.S., introduced Leno’s keynote speech with a declaration: “We claim to sell precious, rare gems of everlasting value that are central to everlasting love,” he said. “Some contemplate selling imitations and synthetics, which are not rare. It’s undermining the DNA of jewelers. Jewelers sell precious, rare gems. Synthetics are not gems.”

At a seminar on synthetic diamonds led by De Beers Technologies U.K.’s Samantha Sibley, however, the message was less impassioned, more clinical: “Synthetics are diamonds produced in a completely different chemical environment than naturals,” she said. “Synthetic diamond is man-made material that possesses the same chemical composition and crystal structure as its natural counterpart. They look similar to naturals, but the difference is in how they’re grown.”

Expect the industry dialogue to get even more pointed as lab-grown brands such as Brilliant Earth, Pure Grown Diamonds, New Age Diamonds, Newrock Diamonds, DNEA, and Aidia (pictured below) ramp up their production and marketing.

Love Bonds pendant in 18k yellow gold with pavé lab-grown diamonds on extendable chain, $1,805; aidia.com

Check back next week for Part 2 of my takeaways from the 2017 AGS Conclave.


Solarity Credit Union receives Diamond Awards for their new website and recruitment video

Solarity Credit Union receives Diamond Awards for their new website and recruitment video

YAKIMA, WA (April 10, 2017) — Solarity Credit Union was recently honored with a Diamond Award, and Category’s Best Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

Award winners were recognized at the council’s 24th annual conference held March 29-April 1 in San Antonio, Texas.

The awards were presented by the Credit Union National Association (CUNA) Marketing Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals.

Solarity Credit Union won the Diamond Award for best video, entitled Experience Extraordinary. Their collaborative video brought employees together to share their culture and core values in an innovative way.

Solarity Credit Union also won the Diamond Award for their website. With the implementation of their new and innovative features, their new website represents an online branch that gives them the ability to serve their digital members.

“The credit union industry has no shortage of marketing and business development talent, but, as the name of the prize suggests, these professionals shine the brightest,” said Amber Scott, Chair of the CUNA Marketing Business Development Council’s Diamond Awards Committee. “Bold, inventive and fearless in the face of uncertainty, the 2017 Diamond Award winners inspire us to aim higher and try new approaches.”


About Solarity Credit Union

With over $1 billion in assets under management, Solarity Credit Union’s digitally focused community-centric co-op currently serves more than 50,000 members and offers a comprehensive range of products and services to meet ever-evolving financial needs. Membership is open to everyone who lives, works, worships, or attends school within a Washington State school district. Think of our new online platform as a digital financial guide at your fingertips. Visit the new solaritycu.org today.

Contacts

Nicol Sloon
Marketing Coordinator
509.895.8932
nsloon@solaritycu.org

‘Not something that can be spun’: United is a brand in crisis

United Airlines is the latest brand to find itself embroiled in a spate of branding disasters.

Barely two weeks after it found itself in the midst of a reputation management crisis after refusing to let two teenagers wearing leggings board a flight, the airline brand has been left scrambling again. A 30-second video, which shows a man being forcibly removed from an Express flight from Chicago, started making the rounds on social media on Sunday and has prompted backlash against the brand once again.

Videos of the incident from a flight bound for Louisville, Ky., shows a man screaming as security officers pull him from his seat. He is then dragged by the hands, with his shirt crumpling up as he is pulled down the aisle, as other passengers protest. A Facebook video of the incident posted by a fellow passenger on Facebook, for instance, has been shared more than 12,000 times and viewed 1 million times, with questions abounding about a potential racist element, since the man was of East Asian origin.

The incidents, coming so close to each other, highlight once again the tenuous place brands occupy when it comes to the age of social media: Close-range examination by consumers standing ready of every misstep and every response weaponized by social media. The United incident also throws into focus the need for policy and marketing teams to collaborate. Like Uber and New Balance before it, United is the latest brand to face this the hard way. And in the airline industry, already the poster child for social media outrage, mistakes like this can take on a life of their own.

“The leggings incident was embarrassing and may have been exacerbated by internet trolls, but this is an unmitigated disaster,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. “In a moment, this has gone from being a flash crisis for United to having the potential to be a chronic crisis.”

While the incident is clearly not a good look for the airline, it’s the brand’s disjointed crisis response that has aggravated the situation further, say experts. United’s initial response to its latest misstep on Sunday focused on explaining its policy and justifying its approach.



It was only on Monday afternoon that the airline realized the gravity of the situation and its CEO Oscar Munoz issued the following statement:

After Sunday’s event, Munoz said the company would review what happened and contact the passenger directly. As for the leggings incident, the airline said it was looking into possibly changing its dress code.

United did too much explaining rather than addressing and fixing the problem, said Chris Allieri, founder and principal of public relations and public affairs consultancy Mulberry Astor. United’s first response showed a disconnect between its marketing and PR team and its policy team, which brands must integrate if they are going to survive in the age of non-neutrality and social media. For Allieri, this is above a branding issue.

“Apologizing for overbooking is a complete misreading of the situation; it had nothing to do with overbooking,” he said. “They should have accepted responsibility for what happened and corrected it instead of focusing on policy.”

Given the incessant trolling culture characteristic of social media today, most marketing community management teams have protocols on how to respond to negative chatter online. While there is no need to respond most of the time, this is a situation that warranted an immediate response, said Matt Rizzetta, president and CEO of brand communications agency North 6th Agency. That response — in the form of Munoz’s statement — came far too late.

“This is an obvious reaction to all of the chatter that’s been going on social,” said Rizzetta. “Releasing Munoz’s statement after the first policy-focused statement almost does more damage.”

Airlines bump passengers off overbooked flights regularly, but it’s rare for them to do so after passengers are already in their seats. United should bring PR, social, marketing and policy teams closer together, say experts say.

“This is not something that can be spun, it needs to be corrected,” said Allieri. “They can move forward from this, not through PR positioning, but through business operations.”

Gorsuch to be sworn in to Supreme Court today in two ceremonies

Colorado appeals court judge Neil M. Gorsuch will be sworn in as the newest justice of the Supreme Court on Monday, first by Chief Justice John G. Roberts Jr. and later at a Rose Garden ceremony with the man who nominated him, President Trump.

At the first, private ceremony in a grand room inside the Supreme Court, Roberts will administer the constitutional oath that all federal employees take. At the White House, Justice Anthony M. Kennedy, for whom the 49-year-old Gorsuch once served as a clerk, will lead him through a second oath that justices take, to impartially interpret the laws “and do equal right to the poor and to the rich.”

It is the conclusion of a nearly 14-month process to fill the seat of the late Justice Antonin Scalia, with Republicans winning a bitter battle to ensure his replacement was a like-minded disciple who will restore a conservative majority on the court for years to come.

Gorsuch was confirmed by a 54 to 45 vote on Friday, the closest margin since Justice Clarence Thomas was approved more than 25 years ago. The Republican-controlled Senate did away with the filibuster for Supreme Court nominees to confirm Gorsuch. Democrats said they consider the seat “stolen,” because Republicans refused to act on President Barack Obama’s nominee for the court, Judge Merrick Garland.

Gorsuch will be put to work immediately. The court meets privately Thursday to consider cases for next term. On the list is a plea that the court decide whether the Second Amendment grants a right to carry firearms outside the home. Another asks whether businesses may refuse to provide wedding services to same-sex couples.

Next week, the court begins its last round of oral arguments for the term. Gorsuch, who in the past has defended the rights of religious objectors to laws they say violate their beliefs, could be the deciding vote in a major separation of church and state case from Missouri.

And it is possible the court may reveal that it is deadlocked on several cases it already has heard this term. The court, with four liberals nominated by Democratic presidents and four mostly conservative justices picked by Republicans, would schedule rehearings in those cases so Gorsuch could break the tie.

And in a matter of weeks, the court might be called upon to get involved in Trump’s second travel ban targeting refugees and those entering the U.S. from certain countries.

In some ways, Gorsuch is the prototypical justice. He is the 109th man to hold office among the 113 justices in the court’s history. All but two of the men were white. He is a favorite of the conservative legal establishment and has family roots in Republican politics.

Like five of his colleagues, Gorsuch attended Harvard Law School — the others went to Yale. He was hired as a Supreme Court clerk by fellow Coloradan Justice Byron White. Because White had retired by then, Gorsuch was loaned to Kennedy for the 1993-94 term.

He becomes the first former clerk to serve on the court alongside his boss.

Gorsuch is different in other ways. Coming from the U.S. Court of Appeals for the 10th Circuit, he is the court’s only Westerner. Kennedy and Justice Stephen G. Breyer are native Californians, but as Scalia once wrote in an opinion listing the court’s lack of geographic diversity, “California does not count.”

He also provides the court with something it has lacked since 2010: a Protestant. Gorsuch was raised as a Catholic, but he and his family attend an Episcopal church in Boulder. He joins five Catholics and three Jews on the court.

Trump is anxious to celebrate Gorsuch’s success because it is one of the few clear accomplishments of his young administration, uniting Republicans. But the work was mostly done by outside groups and Senate Majority Leader Mitch McConnell (R-Ky.)

Gorsuch was identified as a candidate for the court on a list supplied to the Trump campaign by conservative organizations the Federalist Society and Heritage Foundation. Trump promised during the campaign to choose Scalia’s successor from the 21 names on the list to convince conservatives of the kind of Supreme Court nominations that he would make — an issue of utmost importance to them.

During the confirmation process, Gorsuch said he was first contacted about his candidacy not by the White House but by Leonard Leo, a high-ranking Federalist Society official.

In the months since Trump chose him after a private interview, Gorsuch has been introduced on Capitol Hill by Kelly Ayotte, the New Hampshire senator who lost her reelection bid last November.

He was aided by a $10 million campaign by the Judicial Crisis Network, a group closely aligned with other conservative organizations that defended Gorsuch’s record and targeted Democratic senators in states won by Trump. The group does not disclose its donors, and Democrats during the hearing decried the “dark money” being used to promote Gorsuch.