Archives par mot-clé : video

7 Ideas To Kick Start Your Video Marketing Campaign

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Most marketers are starting to realize the potential of video marketing. More than 500 million hours of YouTube videos are watched every day, and it’s been estimated that by 2019, more than 80 percent of all internet traffic will be for video. Video presents information faster and more intuitively than written content, and thanks to modern, lightning-fast internet speeds, streaming is easier and more reliable.

Despite this, many business owners are still reluctant to get involved with video content marketing. They may doubt the effectiveness of video marketing for their specific niche, or more likely, they may not know how to get started. To an outsider, capturing, editing, and uploading videos can seem intimidating—especially if you don’t have any initial direction.

Fortunately, there are some approachable ideas that can be handled even by amateurs, and have enough power to attract an initial audience:

1. A tutorial.

Tutorials have been a popular content archetype for years, and for good reason. People often rely on online searches for answers to their practical questions, from “how to check the oil in a car” to “how to impress a first date.” Written tutorials have served tremendous SEO value in the past, since their titles tend to be naturally optimized for question-based queries, but now video tutorials are taking precedence. Consider walking your users through the steps of a process with a quick, few-minutes-long video. If you still want a written article, you can get the best of both worlds by embedding your video into an in-depth written piece.

2. A QA.

Question-and-answer formats are friendly to newcomers, because they don’t take much prep work and don’t require much production value. You’ll also have the benefit of engaging your audience directly. The goal here is to collect questions from your target audience and/or customers, then have a representative (such as the president of the company, or the head of a specific department) answer those questions in a point-blank personal commentary.

White House aides fret over Trump’s Russia probe obsession

President Donald Trump received three separate assurances from former FBI Director James Comey that he personally was not under investigation — but may now be under investigation because he couldn’t let his obsession go.

The greatest threat to Trump and his presidency, say administration officials and outside advisers, comes from his own conduct and obsessive behavior after he took office. While congressional and FBI investigations may prove Trump or his team broke laws before he took office, his advisers say they’re more worried that the things he’s done since the inauguration may have left him exposed to obstruction of justice or other charges.

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Trump, for months, has bristled almost daily at the ongoing probes. He has sometimes, without prompting, injected “I’m not under investigation” into conversations with associates and allies. He has watched hours of TV coverage every day — sometimes even storing morning news shows on his TiVo to watch in the evening — and complained nonstop.

“You may be the first president in history to go down because you can’t stop inappropriately talking about an investigation that if you just were quiet would clear you,” Sen. Lindsey Graham (R-S.C.) said last weekend.

Just as he has done publicly on Twitter, Trump has told friends and associates that the investigation is a “witch hunt” and that others are out to get him. “It’s basically all he talks about on the phone,” said one adviser who has spoken with Trump and his top aides.

Aides have tried to change the subject, with little luck. Advisers have tried to buck up the president by telling him to be patient, agreeing that it is a “witch hunt” and urging him to just let it play out — and reassuring him “eventually you will be cleared,” in the words of one.

But none of that has changed Trump’s response.

“The frustration he feels is he fully well knows there was no collusion with Russia. And yet he’s been on the hot seat about it for six months,” said Barry Bennett, a top campaign aide who continues to have ties to the White House. “He’s been told, you’re not under investigation, and yet he still wakes up every day to read he’s under investigation. It’s really hard to be accused of being a traitor and take your lawyer’s advice to shut up and not talk about it.”

Two people close to Trump note that his is an obsessive personality — whether about businessmen who wronged him over the years, his years-long and fruitless quest to prove President Barack Obama wasn’t born in the United States, to reporters who have written negative stories about him. One transition official said Trump lashed out at reporters over old stories within a day of winning the election in November.

Aides say they fear his incendiary tweets and public comments have spurred “countless” leaks of damaging information, in the words of one. Chief strategist Steve Bannon has told others that he believes the FBI is now out to get the Trump administration.

They have urged Trump to stop meddling — but he won’t. Under oath, Comey testified that Trump asked him to consider letting go of an investigation into former national security adviser Michael Flynn, who was forced to resign in February. Trump ordered top aides to leave the room, according to testimony from Comey and Attorney General Jeff Sessions, before he made the request.

That was after Trump asked Comey for “loyalty” and repeatedly sought assurances that he wasn’t under investigation. He later asked national security officials to make statements they didn’t believe to be truthful, according to The Washington Post.

Then, again frustrated with the investigation, he fired Comey several months later, according to several aides and advisers — and told contradictory stories about his decision. “And in fact when I decided to just do it, I said to myself, I said, ‘You know, this Russia thing with Trump and Russia is a made-up story.’ It’s an excuse by the Democrats for having lost an election that they should have won,” Trump told NBC’s Lester Holt.

“I faced great pressure because of Russia, that’s taken off,” Trump told Russia’s ambassador to the U.S., Sergey Kislyak, in the Oval Office, an incident first reported by The New York Times. That, according to several people who spoke to Trump, was the real reason he fired Comey.

Two days later, angry that the firing might damage him, and after fuming about Comey nonstop, Trump threatened the former FBI director with “tapes” on a Friday morning, a threat that Comey later said spurred him to release memos of his meetings with Trump. One Comey associate at the time said the tweet “amazed” him.

“I woke up in the middle of the night Monday thinking that there might be corroboration for our conversation,” Comey said under oath. “And my judgment was that I needed to get that out in the public square.”

Trump now has begun fuming about special counsel Robert Mueller, particularly after Mueller hired several prosecutors and investigators with ties to Democrats. Trump has told associates he might fire Mueller, though they don’t believe he will. On Wednesday, The Washington Post reported that Trump was under investigation for obstruction — and that Mueller wanted to interview the national security officials who reportedly had been asked to make false statements.

Trump woke up Thursday morning and appeared to question Mueller’s integrity on Twitter. “You are witnessing the single greatest WITCH HUNT in American political history – led by some very bad and conflicted people!” he wrote. White House deputy press secretary Sarah Huckabee Sanders told reporters she believed the president was responding to the Post story.

“He is totally in a box now,” one friend said. “And it might make him want to fire Mueller more.”

“If he didn’t send about 15 tweets that he’s done, he’d be in much better shape than he is right now,” said Douglas Brinkley, a presidential historian at Rice University. “I kept thinking he would change from these self-destructive tendencies, but he may be the first president in history who brings himself down because he just can’t help himself.”

Trump lashes out at Russia probe; Pence hires a lawyer

A heightened sense of unease gripped the White House on Thursday, as President Trump lashed out at reports that he’s under scrutiny over whether he obstructed justice, aides repeatedly deflected questions about the probe and Vice President Pence acknowledged hiring a private lawyer to handle fallout from investigations into Russian election meddling.

Pence’s decision to hire Richard Cullen, a Richmond-based lawyer who previously served as a U.S. attorney in the Eastern District of Virginia, came less than a month after Trump hired his own private lawyer.

The hiring of Cullen, whom an aide said Pence was paying for himself, was made public a day after The Washington Post reported that special counsel Robert S. Mueller III is widening his investigation to examine whether the president attempted to obstruct justice.

A defiant Trump at multiple points Thursday expressed his frustration with reports about that development, tweeting that he is the subject of “the single greatest WITCH HUNT in American political history,” and one that he said is being led by “some very bad and conflicted people.”

Trump, who only a day earlier had called for a more civil tone in Washington after a shooting at a Republican congressional baseball practice in Alexandria, Va., fired off several more tweets in the afternoon voicing disbelief that he was under scrutiny while his “crooked” Democratic opponent in last year’s election, Hillary Clinton, escaped prosecution in relation to her use of a private email server while secretary of state.

Before the day ended, the White House was hit with the latest in a cascade of headlines relating to the Russian probe: a Post story reporting that Mueller is investigating the finances and business dealings of Jared Kushner, Trump’s son-law and adviser.

“The legal jeopardy increases by the day,” said one informal Trump adviser, who spoke on the condition of anonymity to discuss conversations with White House aides more freely. “If you’re a White House staffer, you’re trying to do your best to keep your head low and do your job.”

At the White House on Thursday, aides sought to portray a sense of normalcy, staging an elaborate event to promote a Trump job-training initiative, while simultaneously going into lockdown mode regarding Mueller’s probe.

At a previously scheduled off-camera briefing for reporters, Sarah Huckabee Sanders, the principal deputy White House press secretary, was peppered with more than a dozen questions about ongoing investigations over about 20 minutes. In keeping with a new practice, she referred one after another to Trump’s personal lawyer.

Sanders, for example, was asked whether Trump still felt “vindicated” by the extraordinary congressional testimony last week by James B. Comey, the FBI director whose firing by Trump has contributed to questions about whether the president obstructed justice.

“I believe so,” Sanders said, before referring reporters to Marc E. Kasowitz, Trump’s private attorney.

As Trump’s No. 2 and as head of the transition team, Pence has increasingly found himself drawn into the widening Russia investigation.

Pence — along with Attorney General Jeff Sessions, Kushner, Chief of Staff Reince Priebus and White House Counsel Donald McGahn — was one of the small group of senior advisers the president consulted as he mulled his decision to fire Comey, which is now a focus of Mueller’s investigation.

He also was entangled in the events leading up to the dismissal of Michael Flynn, Trump’s former national security adviser, who originally misled Pence about his contact with Russian officials — incorrect claims that Pence himself then repeatedly publicly.

The vice president was kept in the dark for nearly two weeks about Flynn’s misstatements, before learning the truth in a Post report. Trump ultimately fired Flynn for misleading the vice president. 

There were also news reports that Flynn’s attorneys had alerted Trump’s transition team, which Pence led, that Flynn was under federal investigation for his secret ties to the Turkish government as a paid lobbyist — a claim the White House disputes. And aides to Pence, who was running the transition team, said the vice president was never informed of Flynn’s overseas work with Turkey, either.

On Capitol Hill on Thursday, Russian election meddling and related issues were a prominent part of the agenda.

Director of National Intelligence Daniel Coats spent more than three hours in a closed session with the Senate Intelligence Committee, just days after he refused to answer lawmakers’ questions in an open session about his conversations with Trump regarding the Russia investigation.

Several GOP lawmakers said they think Mueller should be able to do his job — including probing possible obstruction by Trump — but added that they were eager to put the probe behind them.

Sen. John Cornyn (Tex.), the second-ranking Senate Republican, said he retains confidence in Mueller and that he’s seen nothing so far that would amount to obstruction by Trump. His assessment, Cornyn said, includes the testimony last week by Comey, who said he presumed he was fired because of Trump’s concerns about the FBI’s handling of the Russian probe.

“I think based on what he said then, there doesn’t appear to be any there there,” Cornyn said. “Director Mueller’s got extensive staff and authorities to investigate further. But based on what we know now, I don’t see any basis.”

Sen. John Thune (R-S.D.) said he didn’t find news that Mueller is exploring obstruction of justice particularly surprising given it’s clear he is “going to look at everything.”

“There has been a lot of time spent on the collusion issue — 11 months by the FBI and six months by Congress — and both sides agree they haven’t found anything there,” Thune said. “I hope at some point all this stuff will lead to an ultimate conclusion, and we’ll put this to rest.”

In the meantime, the Republican National Committee appears to be girding for a fight.

“Talking points” sent Wednesday night to Trump allies provided a road map for trying to undercut the significance of the latest revelation related to possible obstruction of justice.

“This apparent pivot by the investigative team shows that they have struck out on trying to prove collusion and are now trying to switch to another baseless charge,” the document said.

The RNC also encouraged Trump allies to decry the “inexcusable, outrageous and illegal” leaks on which it said the story was based and to argue that there is a double standard at work.

The document said there was “an obvious case” of obstruction that was never investigated against former attorney general Loretta E. Lynch related to the FBI investigation of Clinton’s email server.

In his afternoon tweets, Trump picked up on that argument. In one tweet, the president wrote: “Crooked H destroyed phones w/ hammer, ‘bleached’ emails, had husband meet w/AG days before she was cleared- they talk about obstruction?”

“Why is that Hillary Clintons family and Dems dealings with Russia are not looked at, but my non-dealings are?” Trump said in another.

Trump restricted his musing Thursday on Mueller’s investigation to social media, passing on opportunities to talk about it in public.

The president did not respond to shouted questions about whether he believes he is under investigation as he departed an event Tuesday morning designed to highlight his administration’s support of apprenticeship programs.

That event was part of a schedule that suggested no outward signs of concern by Trump about his latest troubles.

He was joined at the apprenticeship event by several governors, lawmakers and other dignitaries. Before turning to the subject at hand, Trump provided an update on the condition of Rep. Steve Scalise (R-La.), who was shot Wednesday during the attack on Republican lawmakers at an early morning baseball practice.

Attempting to strike a unifying chord, Trump said: “Steve, in his own way, may have brought some unity to our long-divided country.”

Later in the afternoon, Trump and the first lady traveled to the Supreme Court for the investiture ceremony for Justice Neil M. Gorsuch.

Among the questions Sanders deflected Thursday was to whom exactly Trump was referring to as “bad and conflicted people” in one of his early morning tweets.

“Again, I would refer you to the president’s outside counsel on all questions relating to the investigation,” Sanders said.

Mark Corallo, a spokesman for the outside counsel, did not respond to an email and phone call seeking comment on the questions Sanders referred to him.

Earlier this week, one of the president’s sons, Donald Trump Jr., highlighted on Twitter an op-ed in USA Today that argued that Mueller should recuse himself from the Russia investigation because he has a potential conflict of interest, given his longtime friendship with Comey, a crucial witness.

The piece, which Donald Trump Jr. retweeted, was written by William G. Otis, an adjunct law professor and Georgetown University and a former special counsel for then-President George H.W. Bush.

Christopher Ruddy, a friend of Trump’s, made headlines this week when he said during a PBS interview that he believed Trump was considering firing Mueller.

The White House didn’t immediately deny that notion but made clear that Ruddy was not speaking for Trump. The following day, Sanders said Trump had no intention of trying to dislodge Mueller.

Sanders was asked again Thursday whether Trump still has confidence in Mueller.

“I believe so,” she said, later adding: “I haven’t had a specific conversation about that, but I think if he didn’t, he would probably have intentions to make a change, and he certainly doesn’t.

Ed O’Keefe, Karoun Demirjian and Abby Phillip contributed to this report.

After shooting, investigators probe trail of political anger left by attacker

The day before he turned a semiautomatic rifle on congressional Republican baseball players and was fatally shot in a firefight with police, James T. Hodgkinson went on a profane rant against President Trump at a nearby garage.

Law enforcement officials continue piecing together the final nomadic months of the shooter whose anger toward Trump apparently erupted in a rage of gunfire that left House Majority Whip Steve Scalise (R-La.) and four others wounded at the Alexandria field where the team was holding practice.

Among the many remaining questions for investigators is whether Hodgkinson — a 66-year-old unemployed home inspector from the St. Louis suburb of Belleville, Ill. — had long planned Wednesday’s assault and had possibly studied the movements of lawmakers in the months he spent living in his van in Northern Virginia.

Hodgkinson bought the high-powered 7.62mm rifle and a 9mm handgun he used in the ambush from licensed gun dealers, according to the FBI, which said Thursday that it had no evidence suggesting the sales were illegal.

He had been living in his white cargo van on a street in Alexandria, the FBI has said, and it was that van that Hodgkinson pulled into the Del Ray Service Center around 10 a.m. Tuesday, said manager Crist Dauberman, 47.

“The gentleman — the shooter — came in and he asked me to put air in his tires,” Dauberman said. They made small talk. Hodgkinson said he had a home inspection business back in Illinois but had been in Alexandria for a while and had been looking for temporary work.

Dauberman said that when he mentioned he worked six days a week, Hodgkinson erupted into a tirade against the president rife with profanity.

Amid the torrent of expletives, Dauberman recalled Thursday, Hodgkinson’s central point was that the president had messed up the country “more than anyone in the history of this country.”

The intensity of the outburst made Dauberman step back, he recalled. Hodgkinson was passionate, waving his arms and speaking in a loud, deep voice, Dauberman said. “It was a little abnormal,” he said. So he changed the subject back to tires, and with that, he said, Hodgkinson’s anger “fizzled.”

But Hodgkinson also suggested to the mechanic that he was planning to head back to Illinois; he asked whether the newly inflated tires would be able to carry him back to the Midwest.

The garage is just a few blocks from the baseball field where the following day, Hodgkinson fired on the GOP lawmakers, staffers and others as they practiced for Thursday’s charity ballgame against Democrats.

Of those hospitalized after the shooting, Scalise remained in critical condition Thursday night but had improved over the previous 24 hours, according to officials at MedStar Washington Hospital Center, where Special Agent Crystal Griner, U.S. Capitol Police, also was treated and remained in good condition Thursday. Lobbyist Matt Mika was upgraded Thursday afternoon from critical to serious, according to a statement from George Washington University Hospital, where he had been taken.

Sue Hodgkinson, the wife of the shooter, told a group of reporters outside her home in Belleville on Thursday that she had no idea her husband was planning violence when he left for the Washington area.

She also said her husband had recently run out of money when reporters asked her about accounts that he was headed home, according to video posted by KTVI in St. Louis.

Hodgkinson said her husband left their home in a rural area outside St. Louis two months ago saying only that he wanted to go to Washington to “work with people to change the tax brackets.” She declined to discuss his political views, saying that “he really didn’t say much.” When asked whether he had become fed up with the political system, she said: “Probably.”

She said Hodgkinson made preparations for leaving, selling almost everything he owned from his businesses before the trip. A neighbor told The Washington Post that Hodgkinson put his motorcycle up for sale this spring.

Sue Hodgkinson also said that her daughter had recently moved back home and has a 2-year-old child, and that her husband was home all day with them and “just wanted a break from it.”

There was no warning that there would be any violence, she said.

“I had no idea this was going to happen, and I don’t know what to say about it,” she said. “I can’t wrap my head around it. . . . I’m sorry that he did this, but there’s nothing I can do about it.”

The rifle he used was an SKS, according to two law enforcement officials, which is a semiautomatic rifle designed in the Soviet Union. While it fires the same round as the early versions of the Kalashnikov, it can fire only in a semiautomatic mode unless the trigger is specially modified.

The weapon, while not as accurate as more-modern rifles, can still be lethal at close to medium ranges. The rifles are widely available at U.S. gun stores and are inexpensive, compared with other semiautomatic weapons such as the AR-15 family of rifles. The SKS is usually loaded from a 10-round clip of bullets inserted through the top of the weapon, but it can be modified to fire from a detachable magazine.

For a man given to passionate political tirades against conservatives and the “super rich,” Hodgkinson appears in his social-media postings to have taken little interest in local politics, which lean toward the conservative side of the Democratic spectrum and have for decades, according to St. Clair County Clerk Tom Holbrook.

Holbrook said Hodgkinson wasn’t active among Democrats there. “He didn’t run with the pack — he was a lone wolf,” Holbrook said.

On Thursday morning, FBI agents swarmed through Alexandria’s Del Ray neighborhood.

The baseball field, a parking lot and a YMCA facility remained closed Thursday, as did several streets in the area. Hodgkinson’s white van remained parked in the YMCA lot until the FBI had it towed about 4:30 p.m.

As part of its investigation, the FBI scoured the vehicle, recovering a cellphone, computer and camera.

Throughout the day, Alexandria residents who had had chance encounters with Hodgkinson continued to look back on them.

Hodgkinson was in the YMCA on Sunday afternoon, according to Del Ray resident Kris Balderston, who said he had seen Hodgkinson in the gym before, alone and not in workout clothes.

“He always stood out as somebody who was not attached to anybody,” Balderston said.

Balderston said that on Sunday, Hodgkinson was climbing on and off a stationary bike, walking in and out of the room and “talking back to the news, switching among all three stations.”

Hodgkinson reportedly was also a regular presence in recent weeks on Mount Vernon Avenue, the main commercial street through the Del Ray neighborhood.

Sara Robishaw, a server at Junction Bakery and Bistro, said she began noticing him about three weeks ago, sitting on a bench in front of the Walgreens drugstore across the street from her shop.

“I felt bad for the guy,” she said. “He’d be sitting on the bench all day in the hot sun with his black bag.”

As an area native, Robishaw is familiar with many of the homeless men and women in the neighborhood, and had not seen him before three weeks ago.

“I thought he was a new homeless person” in the neighborhood, Robishaw said.

Clarence Williams, Thomas Gibbons-Neff and Ann E. Marimow in Washington and Peter Holley and Kurt Shillinger in Belleville contributed to this report.

Read more:

Emerging portrait of shooting suspect James T. Hodgkinson

Thirteen days in the history of the accused leader of the Benghazi attack

‘Pizzagate’ gunman says he was foolish, reckless, mistaken–and sorry

There’s a word that no longer describes the federal appeals court in Richmond

London fire: Prime minister orders full public inquiry

Media captionLondon fire: PM orders full public inquiry

Prime Minister Theresa May has ordered a full public inquiry into the fire that engulfed a west London block of flats, killing at least 17 people.

That figure is expected to rise, as fire chiefs do not expect to find any more survivors in the burnt-out Grenfell Tower, in north Kensington.

People have been desperately seeking news of missing family and friends.

The PM said people « deserve answers » as to why the fire spread so rapidly and that the inquiry « will give them ».

Mrs May, who made a brief, private visit to the scene earlier, said: « [The emergency services] told me that the way this fire had spread and took hold of the building was rapid, it was ferocious, it was unexpected.

« So it is right that, in addition to the immediate fire report that will be produced and any potential police investigation, that we do have a full public inquiry to get to the bottom of this. »

Labour leader Jeremy Corbyn, also visited the site, telling community leaders « the truth has to come out ».

The BBC’s assistant political editor Norman Smith said if the inquiry followed the course of previous inquiries, it « may well be headed by a judge ».

« It will almost certainly hold its evidence sessions in public and those who will give evidence will include the local council, the builders, the contractors but yes too, I suspect the tenants and the relatives of some of the victims, » he added.

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Getty Images

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The prime minister spoke to fire commissioner Dany Cotton as she surveyed the damage

More than 30 people remain in hospital – 17 of whom are in a critical condition.

The Queen earlier said her « thoughts and prayers » are with families.

Firefighters were called to the 24-storey residential tower in the early hours of Wednesday, at a time when hundreds of people were inside, most of them sleeping.

Many were woken by neighbours, or shouts from below, and fled the building.

Fire crews rescued 65 adults and children, but some stayed in their homes, trapped by smoke and flames.

‘Painstaking search’

On Thursday morning, London Fire Commissioner Dany Cotton said her crews had identified a « number of people, but we know there will be more ».

Asked how many were still missing, Met Police Commander Stuart Cundy said it would be « wrong and incredibly distressing » to give a number.

« I know one person was reported 46 times to the casualty bureau, » he said.

A brief search of all floors in the tower had been carried out, but the severity of the fire and amount of debris meant a thorough search would be « difficult and painstaking », Commander Cotton said.

Sniffer dogs will now be sent in to search for evidence and identification of people still inside, she said.

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PA

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Fire seemed to spread quickly across the tower block’s cladding

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Getty Images

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Community centres were inundated with donations from across London and the UK

Temporary structures will be built inside the block in order to shore it up before more thorough work can begin.

The cause of the fire, which took more than 24 hours to bring under control, remains unknown.

Throughout the morning, only wisps of smoke were seen coming from the charred building, but flames were later seen flaring up again on a lower floor.

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Getty Images

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Labour’s Jeremy Corbyn spoke to firefighters and community leaders on a visit

London-born Adele and her husband visited the scene on Wednesday evening, and the singer was seen comforting people.

Singer Rita Ora pitched in by helping to sort donations outside the tower.

Photographs and messages in English and Arabic have been left for loved ones on a wall of condolence near the tower block.

Alongside them are words of anger and calls for justice, with people saying their safety concerns were not listened to.

The local authority – Kensington and Chelsea council – said 44 households had been placed in emergency accommodation so far.

Throughout Wednesday night, people donated food, clothes and blankets for those left without homes.

By early morning some volunteers said they had been overwhelmed with donations and were turning people and vans away.

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Twitter/@FourMee

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An emotional Adele was seen hugging some of those caught up in the fire

BBC Newsnight’s Chris Cook says the type of cladding on the outside of Grenfell Tower, installed in 2015 during a refurbishment, had a polyethylene – or plastic – core, instead of a more fireproof alternative with a mineral core.

Similar cladding was used in high-rise buildings hit by fires in France, the UAE and Australia, he said.

Media captionLondon Fire Commissioner Dany Cotton said specialist dogs will be used during the investigation

The government has said checks were now planned on tower blocks that have gone through a similar upgrade.

Construction firm Rydon, which carried out the refurbishment, initially said in a statement that the work met « all fire regulations » – the wording was omitted in a later statement.

Fire risk assessment in tower blocks was « less rigorous » since responsibility for it shifted from the fire brigade to the owner, Sian Berry, housing committee chairwoman of the London Assembly, said.

Concerns have also been raised about fire alarms not going off and the lack of sprinklers.

It is still possible to build tall buildings without sprinklers, said Russ Timpson of the Tall Buildings Fire Safety Network, but he expected regulations might change soon.

Overseas colleagues are « staggered » when they hear tall buildings are built in the UK with a single staircase, he added.

Roy Wilsher, chair of the National Fire Chiefs Council, said that if the fire spread up the outside of the tower, sprinklers might not have made a difference.

Design and regulations for such tower blocks mean fire should be contained in a single flat, he said. « Clearly something’s gone wrong in this case. »

Media captionA local nurse ran towards the burning building to try to help victims

Meanwhile, stories continue to emerge from survivors and eyewitnesses.

One man, who lives in the neighbourhood, said he saw people banging at the window and children screaming.

He said he knew one family with five children under the age of 10 who were all missing.

« There are so many children that are unaccounted for. My daughter’s best friend has gone, » he told BBC’s Victoria Derbyshire.

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Ana Ospina

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Jessica Urbano Ramirez, 12, is believed to have become separated from her family

Meanwhile, appeals are being made on social media for news of friends and family who are still unaccounted for.

Among them are 12-year-old Jessica Urbano Ramirez and 66-year-old grandfather Tony Disson, from the 22nd floor.

Security guard Mo Tuccu, who was visiting friends in the tower to break the Ramadan fast, is also missing.

One family from the 17th floor has five people missing. Husna Begum and four other family members were last heard from two hours after the fire started.

Media captionHumraz Khan and his friends filmed as the fire took hold. This is how their night unfolded.

Labour MP David Lammy is appealing for information about his friend, Khadija Saye, and her mother, Mary Mendy.

An emergency number – 0800 0961 233 – has been set up for anyone concerned about friends or family.

Read more about the missing here.

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Christopher Ruddy, the Trump whisperer: ‘I’m honest with him’

Nobody in President Trump’s orbit stirs up headlines quite like Christopher Ruddy, chief executive of the right-leaning media outlet Newsmax and his longtime friend.

Since the early days of the administration, Ruddy has fashioned himself into something of an unofficial spokesman for Trump, a freelance translator of sorts with a unique insight into the president’s thought process and the workings of his inner circle. Put differently, he’s a Trump whisperer.

Ruddy has been a ubiquitous presence in Trump’s sphere over the past several months, the “Zelig” of the administration, as the Atlantic’s Rosie Gray wrote. He converses regularly with Trump and White House officials, and says he has given the president advice on everything from health care to Chinese relations to fake news.

On more than one occasion this year he has stirred controversy by inserting himself into conflicts among Trump’s staff.

But what has really put Ruddy on the radar lately are his frequent media appearances, in which he is fond of telling reporters, candidly and on-the-record, what Trump is thinking — or rather, what he thinks Trump is thinking.

That was the case this week, when Ruddy made the explosive assertion on PBS “NewsHour” that Trump was pondering whether to fire Robert S. Mueller III, the former FBI director tapped by the Department of Justice to oversee the probe into Russia’s meddling in the 2016 U.S. presidential election.

“I think he’s considering perhaps terminating the special counsel,” Ruddy said Monday, adding that he believed the move would be a mistake. “I think he’s weighing that option.”

The remark made waves not only because Ruddy has become one of Trump’s most sought-after and loquacious confidants, but because he had visited the White House just an hour before heading to the PBS interview, leading some to speculate that he was testing the waters for Trump, as The Washington Post reported.

Though no one in the administration specifically disputed Ruddy’s claim, White House press secretary Sean Spicer responded that Ruddy had not met with Trump that day, saying he “speaks for himself.”

As Washington buzzed about whether Trump would indeed give Mueller the ax, Ruddy went on to give more interviews about the possibility of such a move. He also criticized the White House press office’s response, saying “it’s amateur hour over there.”

The dust-up was nothing out of the ordinary these days for Ruddy, who seems to have grown more bold about offering his perspective.

What sets Ruddy apart from other Trump allies is his dual role as a newsman and a close friend of the president. As the head of a prominent conservative news organization with a monthly audience in the millions, his takes on the West Wing carry more weight than they might otherwise. He is quoted almost weekly in The Washington Post, the New York Times and other outlets, and makes regular rounds on cable news.

Ruddy goes out of his way to say he speaks only for himself, even if his remarks come suspiciously soon after a meeting with the president or White House insiders.

“I’m a newsman, so I’m going to give my views,” Ruddy told The Post Wednesday. “I’ve never on a very confidential matter ever gone on a show and quoted the president on it. People sometimes make the false jump that ‘he met with the president, therefore he must be talking on his behalf.’ I’ve never spoken on his behalf.”

But it’s not always easy to tell why, or for whom, Ruddy so readily offers his insights.

“Perhaps Ruddy tries to have it both ways,” CNN senior media correspondent Brian Stelter wrote Tuesday. “He trades on his access to Trump but emphasizes that ‘I am not speaking for the president.’ ”

Ruddy, 52, grew up on Long Island, studied history at St. John’s University in New York, and received his master’s in public policy from the London School of Economics. His journalistic career kicked off in the early 1990s, when he made a name for himself covering the Clinton White House for the New York Post. His reporting and subsequent book about the suicide of Deputy White House Counsel Vincent Foster won him star status among conservative commentators.

He founded Newsmax in 1998, catering mostly to right-leaning baby boomers through the outlet’s website and newsletters that quickly gained scores of subscribers, as he told Bloomberg in a 2014 profile. He met Trump shortly after. Both lived part time in Palm Beach, Fla., and would bump into each other intermittently, Ruddy said. Their friendship grew in the mid-2000s after Ruddy joined Trump’s Mar-a-Lago resort.

Over the years, Trump and Ruddy would discuss their views on a range of issues and occasionally bounce ideas off one another. In the run-up to the 2012 election, Ruddy said, Trump expressed his frustration with Mitt Romney, the Republican nominee, and said he was mulling a run of his own. Ruddy encouraged him.

“I don’t think he had really figured out what his political approach was going to be,” said Ruddy, who identifies as a Reagan conservative but is not a registered Republican. “I would say, if you run you’ve got to officially announce, and if you do, I’ll donate to your campaign. That was the Rubicon for him, the announcement.”

Since its founding, Ruddy’s Newsmax empire has steadily expanded. By 2014, it ranked as the most trafficked conservative news site on the Internet, topping 11 million visitors per month, as Bloomberg reported at the time. That year, Newsmax opened a new headquarters in Boca Raton, right down the road from Trump. Ruddy, then on the verge of launching NewsmaxTV, told Bloomberg that he was making a play to upend the conservative media landscape by shaving off Fox News viewers.

By 2017, Breitbart News had surpassed Newsmax as the Web’s leading conservative site, with more than 17 million visitors in January to Newsmax’s 7 million, as The Post reported. On top of that, it was Stephen K. Bannon, a former Breitbart chairman, and other Breitbart staffers who won seats in Trump’s White House, not Ruddy.

But Ruddy and Newsmax’s loyalty to Trump seem to have paid off in different ways. Ruddy said he has maintained an open line with the president since Day One.

“He’ll reach out to me and I’ll reach out to him,” Ruddy said. “I’ve been doing Newsmax for years, and the president used us as one of his platforms to reach his base. I’m not interested in looking for a job from the president and I’m not looking for financial gain from the president.”

Republican operative and Trump ally Roger Stone echoed those remarks in the Atlantic earlier this year.

“Newsmax is one of the earliest promoters of Trump,” he said. “They were in fact promoting Trump for president in 2012. Ruddy has always been a Trump promoter when others were not yet taking his candidacy seriously or his potential candidacy seriously.”

The squabble over the possible termination of the special counsel was not the first time Ruddy’s comments to the media have caused rumblings in Trump’s White House.

In February, Ruddy set off a media storm when he told reporters at Mar-a-Lago that Reince Priebus, Trump’s chief of staff, was “in way over his head.” He made the statements shortly after meeting with Trump for drinks, prompting questions about whether Trump was threatening Priebus through Ruddy. But Ruddy said later that he was only giving his opinion. A meeting with Trump, Ruddy and Priebus followed, and they appeared to smooth things over.

Another major reveal came in March, shortly after Trump baselessly accused President Barack Obama of wiretapping him. That weekend, Ruddy spoke with Trump twice and described the conversation in a column for Newsmax. He wrote:

I haven’t seen him this p‑‑‑ed off in a long time. When I mentioned Obama “denials” about the wiretaps, he shot back: “This will be investigated, it will all come out. I will be proven right.”

Trump has not publicly bristled at any of Ruddy’s commentary, even if it causes trouble for those around him. Ruddy said that may be because he always tries to be forthcoming with the president. If anything, he said, Trump seems to welcome his outspokenness.

“People who know us tell me that they think that because I’m honest with him in my assessments,” Ruddy said. “I think at the end of the day he respects it and values it.”

“We’ve had many frank discussions where we disagreed,” he added, “and it hasn’t changed the nature of our relationship one iota.”

More from Morning Mix:

As a prosecutor, Kamala Harris’s doggedness was praised. As a senator, she’s deemed ‘hysterical.’

Megyn Kelly dropped as host for Sandy Hook group’s gala over Alex Jones interview

United apologizes after 2015 video shows employee pushing 71-year-old passenger to floor

After shooting at GOP baseball practice, investigators probe trail of political anger left by attacker

Law enforcement officials worked Thursday to piece together the final nomadic months of the shooter whose anger toward President Trump apparently erupted in a rage of gunfire that left House Majority Whip Steve Scalise and four others wounded on a baseball field.

Among the many questions for investigators is whether the gunman — James T. Hodgkinson, a 66-year-old unemployed home inspector from southern Illinois — had long planned Wednesday’s assault and possibly studied the movements of lawmakers in the months he spent living in his van in northern Virginia.

Hodgkinson died after a shootout at the Alexandria baseball field where Scalise and Republican colleagues were holding a practice for an annual congressional baseball game against Democrats.

Authorities said Hodgkinson used a rifle and a handgun in the attack. They were investigating whether they were obtained legally.

Scalise remained in critical condition, according to officials at MedStar Washington Hospital Center. Four other people were wounded by gunfire and two of them were still hospitalized, including a lobbyist who remains in critical condition.

On Thursday morning, FBI agents swarmed through the Alexandria neighborhood. The baseball field, a parking lot and nearby YMCA facility remained closed, as did some streets in the area.

The shooting brought temporary displays of unity among lawmakers across America’s sharp political divide. But the attack also resonated far beyond the crime itself into possible reckonings over the country’s drift toward increasingly angry and uncompromising politics.

A major show of political solidarity was expected later Thursday at the Congressional Baseball Game, which organizers vowed to hold even in the chaotic hours after the shootings. Officials said there will be additional security at Nationals Park for the 108-year-old event.

Last year, an estimated 10,000 people were said to have attended game which has a long tradition. Trump does not plan to attend the game because of security and logistical concerns, according to White House press secretary Sean Spicer.

On Wednesday evening, President Trump and his wife Melania visited Scalise and spoke with his wife.

Hodgkinson, who had been living in his van in Alexandria for the past few months, had posted anti-Trump rhetoric on his Facebook page and had written letters to his hometown newspaper blaming Republicans for what he considered an agenda favoring the wealthy.

Several congressmen at the Eugene Simpson Stadium Park in Alexandria praised the officers who engaged Hodgkinson, including two Capitol Police officers who were injured. One lawmaker said the baseball team members would have been sitting ducks had the gunman been able to make it onto the field.

“It would have been a bloodbath,” said Rep. Joe Barton (R-Tex.).

Rep. Jack Bergman (R-Mich.), a retired Army general, said, the shooter was kept off the field by a chain-link fence, which was locked. “If he had been able to gain entrance to the field, it would have been a whole different story.”

A lobbyist, a congressional aide and a Capitol Police officer also were shot, while a second officer was struck by shrapnel. Rep. Roger Williams (R-Tex.) injured his ankle while helping others take cover.

Williams along with one of his staffers — Zach Barth, who was shot in the leg — described the incident and fear in an interview Thursday morning on NBC’s “Today” show.

“I was running for my life,” Barth said of how he ran to seek cover from the field to the dugout. Once in the dugout with several other people, he said: “I was trying to keep my head down and prevent anything else from happening.”

“We were just trying to stay alive,” he said.

Barth was treated and released from the hospital Wednesday afternoon.

Williams described how he had just started to hit balls to Scalise when he heard the popping sound of shots being fired. He said he thought it was a car backfiring, but then realized it wasn’t and dove for cover to the dugout.

He said there were generations of people inside the dugout, including another congressman’s 10-year-old son.

“We bonded that day,” Williams said. “It was a scary day.”

He credited the two special agents with the Capitol Police who were members of Scalise’s security detail with being there. He described them as fabulous and said without them it would “have been a different” outcome “if they had not been there.”

Williams said that it also helped that a gate to the field was locked, preventing the shooter from getting onto the field.

“If he had gotten onto the field we would have had nowhere to go,” Williams said. “We had nothing but bats. … The Lord worked yesterday. He saved us.”

In a televised statement from the White House, Trump on Wednesday called for people to come together and commended the injured officers.

“Many lives would have been lost if not for the heroic actions of the two Capitol Police officers who took down the gunman despite sustaining gunshot wounds during a very, very brutal assault,” he said.

Lawmakers and bystanders described a horrific attack that began shortly after 7 a.m., when the shooter began firing more than 50 rounds from a military-style rifle and a handgun, taking aim through the chain-link fence.

Scalise was felled by a bullet to the hip as he fielded grounders at second base, witnesses said. Then the aide and the lobbyist were struck as the gunman moved methodically around the fence and toward the home-plate backstop. As Scalise crawled across the field, leaving a trail of blood, the gunman advanced toward a dugout, where several people were hiding.

Congressmen said the Capitol Police officers emerged from the dugout, moving toward the gunfire. A woman walking her dog said she heard a female officer scream, “Drop your weapon,” before the gunman “shot her and she fell to the ground.” House Majority Leader Kevin McCarthy (R-Calif.) said the officers “went out into the fire to draw the fire. The shooter was moving toward the dugout where the members were, and they were able to take him down.”

Authorities said five people were taken to hospitals, including Hodgkinson. Matt Mika, a lobbyist for Tyson Foods, was being treated at George Washington University Hospital, a spokeswoman said.

The House speaker’s office identified the injured Capitol Police officers as Special Agents David Bailey, who was treated and released from a hospital, and Crystal Griner, who was struck in the ankle and hospitalized in good condition. Capitol Police Chief Matthew Verderosa said both are expected to recover fully. Police identified a third officer who participated as Special Agent Henry Cabrera. They did not say which officers fired their weapons.

Alexandria Police Chief Michael Brown said two city officers who arrived at the scene opened fire, joining Capitol Police officers who already were in a gun battle with Hodgkinson.

Scalise’s office said in a statement that the congressman was in good spirits and speaking to his wife, Jennifer, by phone before he went in for surgery. Wednesday night, the hospital said Scalise was shot in the left hip and that the bullet fractured bones and struck internal organs. They said Scalise had lost a lot of blood and would need additional surgeries.

He has been in Congress since 2008 and represents a district that includes some New Orleans suburbs and bayou parishes. He and his wife have two children.

Verderosa said it “will take a while to sort through all the details” during the investigation, which is now being led by the FBI. Tim Slater, the special agent in charge, said it is “too early to tell whether anyone was targeted … It’s really raw now.”

But focus immediately turned to political statements Hodgkinson had made on social media, interactions he had with lawmakers, and run-ins he had with law enforcement officials near his home in Belleville, Ill., a suburb of St. Louis.

Rep. Jeff Duncan (R-S.C.) told reporters that, just before the shooting, he spoke briefly with a man he believes was Hodgkinson and that the man “asked me if the team practicing was a Democrat or Republican team.” Duncan added, “I told him they were Republicans. He said, ‘Okay, thanks,’ and turned around.

“I’m shaken up. My colleagues were targeted today.”

Sen. Bernie Sanders (I-Vt.) said Hodgkinson volunteered on his 2016 Democratic presidential campaign, although an aide said that he had no formal role and that no one could remember him. Sanders denounced the shooting, saying on the Senate floor that he was “sickened by this despicable act.”

Hodgkinson had sent letters to his local newspaper in Illinois decrying income inequality, encouraging the government to tax the rich and supporting President Barack Obama, according to the Belleville News-Democrat. “A strong middle class is what a country needs to prosper,” he wrote in one of his letters to the editor. “The only thing that has trickled down in the last 30 years came from Mitt Romney’s dog.”

Police in Belleville reported responding in March to a complaint that Hodgkinson was shooting at the end of his street, firing 50 rounds “in the pine trees.” Police said that he had a valid license for the weapon, and that he agreed to stop when they told him to.

Rep. Mike Bost (R-Ill.), who represents the district where Hodgkinson lived, said that Hodgkinson had contacted his office 14 times via email or by telephone and that although he never made threats, “he was always angry.”

Stephen Brennwald, a lawyer who lives in Alexandria, said he realized after seeing Hodgkinson’s photo on the news that he was the same man who had been hanging out for at least the past several weeks in the lobby of a YMCA adjacent to Simpson field. Brennwald said Hodgkinson would regularly show up first thing in the morning — about the same time the shooting took place — and look at his laptop or stare out the window.

“He never worked out. He never talked to anybody. He never did anything,” Brennwald said.

The shooting started at 7:09 a.m. at the popular park on East Monroe Avenue in the Del Ray neighborhood of Alexandria, near Old Town Alexandria and the Potomac Yard shopping complex on Route 1. The Republican lawmakers were holding their final practice before Thursday night’s game, a traditional event designed to bolster goodwill between two sides of the partisan aisle.

Scalise, who plays second base, was accompanied by members of the Capitol Police’s executive protection unit because as majority whip, he is the third-highest-ranking member of the House. His security detail was positioned behind the first base dugout; witnesses said the shooter started on the other side of the diamond.

About 20 people were on the field at the time, many catching fly balls from batting practice, and when the gunfire started, players and onlookers took cover in dugouts, under a sport-utility vehicle or in the open on the ground. Barton, the team manager, said the gunman, dressed in blue jeans and a blue shirt, shot at Scalise at second base and fired toward the third baseman, Rep. Trent Kelly (R-Miss.).

Bullet holes were left in windows of the YMCA, and bullets were in the swimming pool. On Wednesday evening, about 100 people gathered at a church in Del Ray for a community prayer service. Trump, accompanied by first lady Melania Trump, visited the hospital where Scalise and Grinerwere being treated. Aides carried in flowers.

Rep. Mike Doyle (D-Pa.) and Barton — managers of the respective teams — said they will still take to the field Thursday night.

“We’re united not as Republicans and Democrats but as United States representatives,” Barton said. “It will be ‘play ball’ tomorrow night, 7:05.”

Amber Phillips, Paul Kane, Tom Jackman and Rachel Weiner contributed to this report.

Mudah.my and Isobar Malaysia launch #GoodByeGoodBuy campaign

Buy and sell online marketplace, Mudah.my has launched a campaign encouraging its core target market – Malay youths and young adults – to go onto Mudah.my for its buying and selling needs ahead of Hari Raya.

Conceptualised by Isobar Malaysia, the “#GoodByeGoodBuy” campaign strapline, ‘Turn Your Goodbyes into Someone’s Good Buy’ was brought to life through an online video. It centres on the point-of-view of a young Malaysian who wants to sell off some of his old possessions to earn money for a new purchase, which will enable him to ‘balik kampung’ (return to his hometown) for the festive season.

Designed to pull at the heartstrings, the video is presumably told through the eyes of the young man, but a twist at the end reveals otherwise and results in an unexpected happy ending. The video which was launched on 19 May 2017, has gotten over 3 million views on Facebook along with more than 13,000 reactions, 2,000 shares and 340 comments at the time of writing. Meanwhile, the video on YouTube has garnered more than 4.1 million views.

Isobar also created a dedicated campaign microsite (goodbyegoodbuy.my) that allows users to write ‘break-up letters’ to the items that they wish to sell. The basic premise of the microsite allows Mudah.my to inject a little fun into the selling of pre-loved items. To further engage users, Mudah.my is also conducting mini-contests on its Facebook page.

The #GoodByeGoodBuy campaign is running solely in the digital space. It will run for approximately one and a half months and is being promoted via web banners, social media postings and shorter 15-second videos that drive traffic to goodbyegoodbuy.my and Mudah.my.

Andrew Pinto, head of marketing at Mudah.my said: “This year, Mudah.my wants to reach out to and encourage young adults to declutter as well as give their unused items a second lease of life. The #GoodbyeGoodBuy campaign is an excellent opportunity for them to clear the things they are not using anymore, and to buy what they need.”

San Yen Liew, executive creative director of Isobar Malaysia, said: “Buying and selling online doesn’t need to be boring and transactional. We wanted this campaign to lend a little humour to the whole process. We also know people sometimes need a gentle push to let go of their items, so we had a lot of fun coming up with the concept of ‘breaking-up’.”

Campaign credits:

Managing Director – Ben Chew
Executive Creative Director – Liew Sanyen
Creative Group Head – Celestine Lau
Creative Group Head – Wong Chin Wei
Copywriter – David Lim
Group Account Director – Jean Tang
Brand Manager – Sharon Hew
Production – Sotong Potong Studio
Art Director – Lim Kean Woei
Designer – Estelle Lai
Web Developer – Andrian Tam

Video Marketing: Why It Matters To Your Business

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by Arthur Birch
June 15, 2017


Video marketing is no longer an option or luxury. It is a necessity that is keeping most small and medium businesses alive. 2016 was the year of video. Everywhere we looked, videos were inundating every inch of available social media. Videos have changed the way people look at products and businesses. People don’t want to read anymore. People don’t want to just pictures and scroll through lines of black and white text. Your customer wants something more exciting. Something that bears the promise of better service.

Here’s what last year’s video boom has to show us –

1. Four times the number of people would like to watch a video about a product rather than read about it.

2. Including the term « Video » in a meta description can get you 65% more CTR.

3. 92% of all mobile users share videos with fellow users through social media platforms and messaging services.

4. 56% of all videos published last year were less than 2 minutes long.

5. The top 5% of these videos retained 77% of the viewers until the end.

Videos enthrall, engage and deliver more than text content. You can express more, give more room for creativity and involve more potential customers/clients in the process.

If you are still a fresher in this genre. Let us share a few quick words about how to get it right.

1.  Tell a story

Your customers have had enough « vacuum sales pitches,  » and they are now looking for something else. They need moving content that appeals to them at an emotional level. Your videos should have a personal quality. Your brand video should uphold your brand values.

Take some extra time to research what your customers want and what they need. Find out what your competitors are doing. Try to build a story involving all the emotional elements and your products in the background. A real story is the perfect sales pitch your company will ever need.

2.  Create instructional videos

Most of the people on the Internet are looking for answers. They are asking « how to » do something at least 8 out of 10 times. Chances are a title like « how to make web video for getting a million views » will get a million views.

If you are launching a new product or service, explain the USP in the first 10 seconds of the video. Studies show, almost 95% of your viewers will stick around until the end of the video. Out of them, 73% are likely to purchase the product featured as well.

Your video needs to be crisp. People do not have the patience for lectures. Delivery in the first 10 seconds. By the end of 30 seconds, you will lose 33% of your viewers anyway! The faster you deliver your message, the further will be your reach.

3.  Don’t worry about budget

Videos have a high ROI. Nonetheless, you might need a significant amount of resources to start a video campaign. You can start with basic videos that explain the use and the USP of your signature products.

You can start with creating your YouTube channel and publishing one « how-to » video each day. The selection of the topic will depend on recent search trends and video trends. You can either do the research yourself or approach a digital marketing company. Although the latter is a comparatively expensive idea, it offers a more comprehensive package. If you want to do it yourself, you can start with researching your competitors. Start with the subjects of their videos and the views. Followed their posting schedule. You will get a practical idea of how video marketing works. 

In the beginning, the turnout will be low. Don’t be disheartened. You need to blow your own trumpet a little bit to get people to notice.

4.  Don’t be boring

This is the most important thing you need to remember while making a brand video. There are billions of videos out there. Multinational corporations are coming up with thousands of videos each month. Your video should not just be another brick in the wall.

You need to be able to express your vision, entice the right target group and sell your product through a video that is preferably less than a minute long.

A good example is the « Dumb Ways to Die » video. We have watched it on a loop at times (it has 68 million views). It is funny. It is smart. Moreover, it delivers the message. This video is about safety and at the end of the video; there is no ambiguity about it.

Nobody wants to look at statistics with transition effects. That’s just a PowerPoint presentation. People want to see real movement. And nothing gets them swooning like a good dose of comedy. Try to deliver witty content with a clear message.

5.  Start small

Do not over-invest. Start with a small budget even if you are feeling like Scrooge McDuck right now. Do not forget that not all expensive videos are successful. Start with low-budget videos that are high on information. You do not need a huge budget to make successful videos. You just need to market it right. Share your videos on Instagram and YouTube. Cross-publish the links on Twitter and Facebook. Make sure every follower gets to see your new video, and you get at least 20% new followers with each new video.

Once your video campaigns start gaining momentum, think about redistributing your resources. If you have big animation plans or celebrity cast dreams, keep them for later on.

If you are just waiting inside your cave waiting for videos to pass by while you hibernate, that’s not going to happen. Videos are here to stay, and you customer wants you to accept that truth. Video marketing is the holy grail of digital marketing and social media marketing right now. If you want to tap into a new market of tech-savvy netizens, hooked onto their devices and avatars, get your cameras ready now!

  

   

  

This dad created a video to help his kid’s school stand out in the age of choice

As competition for student enrollment heats up, school district leaders are pulling out all the stops to ensure their schools remain the first choice for families.

Charters and private schools famously use advertising and marketing to build their brand in hopes of siphoning families from the public school system. Now, many public school leaders are working to beat the rising tide of alternative education providers at their own game.

“We embrace school choice because we believe we can convince the public to choose us,” Erin Helm, Communications Director at Scottsdale Unified School District (SUSD) in Arizona, tells ABC 15, adding, “marketing is a very important part of that.”

Where many districts have struggled to scrap together budgets for TV, radio, or web advertising, SUSD recently partnered with local community members to launch a new school marketing campaign for free.

As ABC 15 Arizona reports, Mark Wahlstrom, a district parent who happens to own a media company in the Scottsdale area, produced promotional highlight reels for each school in the district. The cost of production is funded by local real estate ads linked to each video.

Wahlstrom says the campaign’s success comes not from the production value of the videos, but from the schools themselves. “They’ve got a great story,” he tells ABC 15. “It’s our job to help them tell that story and get out there.”

For more on the video marketing campaign, check out ABC 15’s report below:

SUSD’s story is yet one more example of a community coming together to bolster the profile of its local public schools.

While savvy guerilla marketing can help spread the word, relying on ads or videos to stave off shrinking enrollments probably isn’t the best course.

As school marketing consultant Joel Gagne says in a recent guide from K12 Insight on school market share (K12 Insight produces TrustED), public schools have a stronger advantage than they sometimes realize.

“Established schools have inherent advantages. They are a significant part of the fabric of their community. Many times, they are the largest employer in their community. If K12 leaders are smart and communicate to their stakeholders well, they can use these advantages.”

Has your school or district invested in marketing to stay competitive? Has it worked? What else are you doing to retain and attract students and families? Tell us in the comments.