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7 Ideas To Kick Start Your Video Marketing Campaign – Image Source: Pexels.com

Most marketers are starting to realize the potential of video marketing. More than 500 million hours of YouTube videos are watched every day, and it’s been estimated that by 2019, more than 80 percent of all internet traffic will be for video. Video presents information faster and more intuitively than written content, and thanks to modern, lightning-fast internet speeds, streaming is easier and more reliable.

Despite this, many business owners are still reluctant to get involved with video content marketing. They may doubt the effectiveness of video marketing for their specific niche, or more likely, they may not know how to get started. To an outsider, capturing, editing, and uploading videos can seem intimidating—especially if you don’t have any initial direction.

Fortunately, there are some approachable ideas that can be handled even by amateurs, and have enough power to attract an initial audience:

1. A tutorial.

Tutorials have been a popular content archetype for years, and for good reason. People often rely on online searches for answers to their practical questions, from “how to check the oil in a car” to “how to impress a first date.” Written tutorials have served tremendous SEO value in the past, since their titles tend to be naturally optimized for question-based queries, but now video tutorials are taking precedence. Consider walking your users through the steps of a process with a quick, few-minutes-long video. If you still want a written article, you can get the best of both worlds by embedding your video into an in-depth written piece.

2. A QA.

Question-and-answer formats are friendly to newcomers, because they don’t take much prep work and don’t require much production value. You’ll also have the benefit of engaging your audience directly. The goal here is to collect questions from your target audience and/or customers, then have a representative (such as the president of the company, or the head of a specific department) answer those questions in a point-blank personal commentary.