President Donald Trump was put into the highest office in the land in part by women who “voted against their own voice,” according to former First Lady Michelle Obama. As seen in the below video, Michelle spoke at the Inbound marketing conference in Boston, and she had a lot of information to share about the Trump administration and the women who voted to help put him there. Although Michelle told the audience that the Obamas “want the sitting president to be successful,” it was hard to leave the White House knowing that a “peanut gallery of people” would be taking over.

President Trump’s female voters “voted against their own voice” because they looked at Trump and said, “He’s better for me. His voice is more true to me.”

In the wake of the Access Hollywood tape making the news, wherein Trump was caught on tape telling Billy Bush that he grabbed women and kissed them without asking and could “grab ’em by the p****,” CNN reported hearing from women who voted for Trump that they didn’t agree with Trump’s words, but they didn’t care enough to change their votes to Hillary Clinton. On the campaign trail, many female Trump voters simply said they didn’t like Hillary.

Michelle Obama: « Any woman who voted against Hillary Clinton voted against their own voice. » (Via @AllyannaAnglim) pic.twitter.com/c8hxfwwrYH

— Keith Boykin (@keithboykin) September 27, 2017

Michelle said that a vote for Hillary shouldn’t have been a focus on what it meant for Hillary — but what it meant for women at large. However, Obama said that for women to look at Trump and Hillary and to say to themselves that Trump was better for them and that Donald’s voice was truer than Hillary’s voice, those female Trump voters must not have liked their own voices. Instead, Michelle said that women who voted for Trump like the things that they are told they should like, instead of being independent enough to listen to their own voices.

“You like the thing you’re told to like.”

As reported by Boston.com, Obama was speaking in a question-and-answer session with Roxane Gay at the Inbound marketing conference. During the event, Michelle criticized Trump’s “America first” rhetoric. Obama not only focused on the women who voted for Trump, but she also joked about what it was like to spend the last night in the White House when her girls requested a sleepover. Michelle also spoke about both her and former President Barack Obama writing books about their experiences.

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The New Hampshire company that makes Velcro hopes the message in its new marketing video will stick as well as its products. The video features actors portraying trademark lawyers pleading with the public to refer to other “scratchy, hairy” products as “hook and loop” fasteners. CEO Fraser Cameron says he wants people to know there’s a difference between Velcro brand products and others. Velcro was invented by a Swiss engineer in the 1940s after he studied burrs that stuck to his dog’s fur and his wool pants. It has been used on everything from spacesuits to diapers.

The Exploratorium is hosting a month of events called Field of View related to virtual reality and other high-tech experiences. As part of the program, VR movie “Collisions” by artist Lynette Wallworth takes viewers to the indigenous people of a Western Australia desert; it is shown on Thursday evenings and on weekends. Reservations are needed, though tickets to the film are included in the museum entry fee. Also Thursday evening, a series of presenters will help the audience “tour the inner and outer edges of new media experiences.”

“Facebook was always anti-Trump. The Networks were always anti-Trump hence, Fake News, @nytimes(apologized) @wapo were anti-Trump. Collusion?”

— The president, days after

Facebook

agreed to provide material to congressional investigators probing Russia interference in the 2016 election. (He added: “the people were Pro-Trump!”)

Facebook shares Wednesday closed up 2 percent at $167.68.

LOUISVILLE, Miss. (WCBI) –   Macon closes the doors to its Main Street Community and Houston is wanting to open more doors for downtown growth.

On the other hand, Main Street is the heartbeat for Louisville and showcases successful growth.

When you drive through the heart of Louisville, window after window is decorated with merchandise, and every building downtown is filled with a variety of businesses.

“When they ride down and they see every building is full, it’s just, it’s great for your city. It’s great for your town. It’s great for your county because that’s the heart of your community and you want it to be active and vibrant and that attracts people to your community,” says Winston County’s Marketing and Event Specialist, Amy Hillyer.

A combination of economic and community development is a big reason for the success of Main Street.

“Merchants, who are dedicated to our community. We have many businesses that have been on our Main Street 20, 30, 40, 50, up to 80 years and we also have a wonderful community, who see the importance of a vibrant Main Street, meaning that they shop in town. They want to shop with the people who support our community,” says Hillyer.

Stephanie’s Shenanigans is one of those Main Street mainstays.

The owner may have been raised in Florida, but Mississippi is where her heart is and where she got serious with an Ole Miss football player, who became her husband.

The couple planted their roots in Louisville around thirty years ago.

“One of the fellows that Tim played football with was from here. He use to come home and visit with him some and they went into business together, but that business didn’t work out for it to be a long term thing. We just know that the Lord used that to bring us here and it wasn’t this business and so when we opened this one, actually, I was a wholesaler before I was a retailer on Main Street,” says Stephanie’s Shenanigans owner, Stephanie Smith.

Smith says the hometown feel is what keeps residents shopping local and what brings outsiders to town.

“I really think because Louisville has a lot of locally owned businesses. We’re thankful for those who’ve come in, who are not and that’s fine, but I think locally owned people care about the people in their community and just the service with a smile.”

Hillyer says promotions also help attract people to Main Street.

Louisville is having one next week called Girls Night in the Moonlight, which is an after hours event for guests to shop and get a discount in participating stores.

(BUSINESS MARKETING) As it turns out, video marketing isn’t an effective tool for everyone. To best serve your business, figure out if your audience think video is hot or not.

Fickle fickle

For a hot minute, we’ve been hearing marketing gurus hammer home the point that video is the wave of the future, for several reasons.

However, this magic pill is anything but, and it’s important for your business to understand when video does and does not work.

PIVOT!!

According to data gathered and published in a piece by Digiday, a pivot to video didn’t reverse declining traffic trends amongst publishers who switched to video. They demonstrated the cases of Mic, Fox Sports and Vocativ, all of whom laid off editorial staff to invest in video.

Data from comScore shows their traffic numbers drop by at least 60 percent year-over-year.

Additionally, “over the past six months, the Alexa ranks of Vocativ, Fox Sports and Mic have also plummeted.”

The story isn’t all doom and gloom; Digiday rightfully points out organizations that have seen traffic lifts correlated with a focus on video, such as Vox Media, Buzzfeed, Bleacher Report and Mashable. However, it still leaves you wondering, what gives? Let’s dive into the potential causes and discuss some ways to avoid those pitfalls.

Ahead of the Curve, Or Behind the Ball?

Content exhaustion is real and problematic for media companies. Video is no exception, and many brands that are reportedly doubling down on video are too late to the party. The party began in early 2016, “when Mashable laid off editorial staffers to focus on video.” This was likely spurned by the fact that “video ad spend grew to more than $10 billion in the U.S. last year.”

Buzzfeed followed earlier this year, while several publishers mentioned above didn’t make a major pivot until this summer.

Naturally, as more players enter the space, congestion creates competition, a race to the bottom of the public attention span where fewer people win in the end. Be aware of how that competition affects your strategic decision-making. If you’re late to your industry’s video party, you’ll need to be creative and lean to win the day. If you’re in a space with less competition, you’re in a better position to dominate video content in your vertical.

Social Media, the Double Edged Sword

This point can apply to other distribution platforms, but Facebook is the best example. On the one hand, these platforms (and their users) love video content. Publishers can build and reach a large audience through this channel. However, much like publishing on Medium, content companies lose a lot of equity in return. Using audiences on different platforms for monetization is much harder than it is on owned and operated properties. Furthermore, companies can’t control how Facebook lets them play in their sandbox, and we’ve already seen several examples of the squeeze that occurs when they start pushing you out.

Naturally, the key here is to diversify; look for ways to pull referring traffic in from different sources. Also, make sure users have a reason to come back to your site when they watch certain videos. By relying on Facebook as a way to capture top-of-funnel attention, you can be shielded from some of the consequences of dependence on their platform.

#DiversifyYourMarketingPortfolio

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Taiwanese airline EVA Airways has launched a social media contest targeting Malaysian travellers who dream of visiting America. The online contest, titled “Chapati in the USA”, is conceptualised by EVA Airways’ social marketing agency Kingdom Digital.

The campaign aims to help the airline create awareness about its flight routes from Kuala Lumpur to multiple destinations in North America. The winner with the most creative photo will receive two return flight tickets to any destination in North America that EVA Airways flies to, such as Chicago, Houston, New York, Los Angeles, San Francisco and Seattle.

To help kick-off the contest, EVA Airways released a short video on its official Facebook page. The video tells the story of a Malaysian man who loves everything American, so he decides to dress head to toe in clothing inspired by the USA flag and go about his daily life – but with an American twist. For example, he orders a chapati which he then turning it into a pizza. Or taking a photo with the iconic KL Tower but pretending it to be the Statue of Liberty.

Take a look for yourself:

This contest will run until 31 October 2017 and it urges contestants to snap a photo of themselves doing something Malaysian with an American twist.

Au Yong Yoon, assistant manager at EVA Airways, said apart from promoting its routes, the airline hopes this social campaign will inspire and ignite the interest of Malaysians to experience North America themselves.

Vimeo has agreed to acquire live video solution Livestream. The company has also rolled out its own live product to offer professional live streaming capabilities directly through its platform, marking its first move into live streaming. When the acquisition concludes, Livestream’s offering will be integrated with Vimeo’s, according to a press statement.

Terms of the acquisition were not disclosed and are expected to close in the fourth quarter of this year. Meanwhile, some clients which have worked with Livestream include Dow Jones, Philadelphia Eagles, Tough Mudder and Spotify. Marketing has reached out to Vimeo for additional comment.

According to Anjali Sud, CEO at Vimeo, live streaming was a top request from its creator community this year. The new offering will hence allow creators to capture, edit, stream, and archive live events, as well as host, distribute and monetise videos, all in one workflow which aims to be seamless.

The move into live streaming will also allow Vimeo to have a more complete video solution in the market, allowing it to match up with YouTube’s live stream services, which was launched in 2011 with YouTube Live.

“With the launch of Vimeo Live and the addition of Livestream’s impressive team and innovative product suite, we can empower a diverse range of creators to produce beautiful live experiences with professionalism and ease,” Sud added.

“Together, we will be able to go faster and further in making live video a truly ubiquitous form of communication for businesses and organisations,” Mark Kornfilt, Livestream co-founder and CEO, added.

Creators using Vimeo Live will be able to see who is attending their event by enabling email capture in the player, turn on live chat, and view live and archived stats to track performance. The addition of Livestream’s syndication tools will also allow live distribution across social platforms in the future, including Facebook, YouTube, Twitch and Twitter, the press statement read.

It also aims to help creators with all aspects of their video hosting and live streaming workflow – from broadcasting and auto-archiving to storage, management and collaboration to distribution, marketing and analytics. Post-event videos can also be monetised directly to audiences worldwide as a rental, purchase or subscription. Moving forward, Vimeo will also integrate live with its over-the-top (OTT) technology, enabling live content in branded apps across iOS, Android, Roku, Amazon, Samsung, and more.

Through the partnership, brands and retailers will be able to add interactive calls-to-action to their sales and product marketing videos. This includes directing viewers to ask questions if a video isn’t providing an answer to their questions.

“This partnership represents a powerful combined commerce solution,” said Allon Caidar, CEO of TVPage. “By embedding ‘Ask a Question’ buttons in product and marketing videos, merchants can expect significant increases in engagement and conversion.” 

Traditionally, game companies spend exorbitant amounts of money on marketing channels that often prove inefficient. Meanwhile, Twitch and YouTube personalities produce content about video games that is now more popular than televised sports, but they have no way effective way to work directly with game developers at scale. The Refereum cryptocurrency uses blockchain technology to bypass traditional advertising companies and complex legislative and geopolitical restrictions, shifting over $100 billion in advertising revenue from corporations to distribute to individual game players.

By cutting the marketing middleman, Refereum directly rewards influencers and gamers for promoting and playing video games — something otherwise unattainable for most influencers.

Refereum is working with Twitch, the most prominent influencer gaming platform; Unity, the world’s most used game engine; and Ambisafe, which has secured cryptocurrency projects like Tether and Chronobank. Refereum is backed by a team with years of experience at top-tier game and tech companies such as Zynga and Google, with veteran analysts, developers, business development managers, and marketers leading the project.

On November 13th, Refereum will put 30,000,000 RFR utility tokens available for sale, at an initial rate of $1 per with early adoption discounts. The engineer of the Smart Contract managing the ERC20 tokens is none other than Oleksii Matiiasevych, the white hat hacker who saved millions in July’s multi-sig exploit. Interested buyers, game developers, and gamers can now subscribe to the Refereum.com newsletter for future news and announcements.

Learn more about Refereum at: https://Refereum.com
Read whitepaper at: https://Refereum.com/pdf/RefereumWhitepaper.pdf

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Contact Name: Dylan Jones
Contact Email: [email protected]
Location: San Francisco, California

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Live streaming can greatly benefit the use of influence marketing.

Influencer marketing is a common method for reaching highly engaged online audiences, but many companies are still trying to fine-tune the best methods for cashing in on influencers and their popularity. Live streaming offers a fresh and effective way to pull influencers into your campaigns. When well-trusted influencers and compelling live streams come together, it’s almost impossible for audiences to look away. Discover some of the fascinating ways that live streaming is shaping the face of influencer marketing campaigns.

Make Influencers More Accessible To Audiences

Live streaming allows viewers to engage with popular influencers on a new level. An undeniable thrill exists to getting a celebrity or other popular influencer to respond to your tweet or comment. That sense of excitement amplifies when you get a live response to your questions or comments. Live streaming gives a face and voice to the content, items that are lacking in written forms of marketing.

Live streaming also trumps pre-recorded video when you need to pack a personality-driven punch. Scripted videos are just that — scripted. In a live stream, you have an added sense of uncertainty and anticipation because you don’t know what will happen next.

Influencer Brian Fanzo gave a compelling example of how conversations can derail in a live video stream. Fanzo was attempting to give a backstage tour via live stream when viewers began steering the conversation toward his smartphone. Adapting quickly, Fanzo went with the flow and said, « We started talking about technology because that is where participants wanted to go. » Working with an influencer for live video marketing campaigns makes both the host and your brand more accessible to audiences in an authentic and compelling way.

Create Content With Quantitative ROI

The ROI of influencer marketing is often difficult to measure. However, live streaming is one area where you can get measurable results that offer valuable information for crafting future campaigns. By the third quarter of 2015, year-over-year ad views had increased 113 % for live video. In 2016, 81% of internet audience members viewed more live content than they did the previous year. By 2021, the live streaming industry could reach $70.05 billion.

Live streaming is an outstanding way to reach the online audience. The technique has massive appeal for viewers, drawing them in far more than traditional online videos. Videos on Facebook Live get viewed for three times as long as a pre-recorded video.

At first glance, live streaming may seem like another form of entertainment, but the possibilities go much deeper. Companies can use powerful influencers and live video to access audiences in many diverse industries. Twitter streamed more than 600 hours of live video in the fourth quarter of 2016. Of these hours, only 10% were entertainment, while 38% concerned news and politics, and 52% involved sports

Build Trust With Viewers

Live video comes with a generous helping of transparency. Your influencer’s voice will ring truer in a live conversation with fans than it does in a blog post. Viewers can engage with your product or service and the influencer in open conversation handled in real time.

If you’re looking for a compelling way to build trust with your audience, a live video is a great place to start. Offer a behind-the-scenes tour of your offices or production facilities. Invite an industry influencer to interview some of your staff members in a live conversation with questions and comments from viewers.

Provide Cost-Effective Access To Video Marketing

If you’re looking for an affordable way to add video to your marketing campaign? Professionally produced videos can be staggeringly expensive. Even the DIY approach takes time and video editing software. Those two elements are part of the reason why influencers love live streaming so much. All you need is a solid internet connection and quality smartphone to live stream video.

Tony Wang, co-founder of agora.io says using an influencer for your live stream adds to the value of your low-cost endeavor. « Influencers offer instant access to their highly engaged audience, » he says. « While a live stream hosted exclusively in-house will reach your own fans and followers, working with an influencer will expand your reach without leveraging the massive expense of creating a highly produced video. »

Create Hosting Opportunities For Popular Events

Working with influencers and live media streams, you can add live hosts to your events with minimum production or preparation costs. When NBC launched Hairspray Live, the network engaged 20 influencers to help hype the event. Some of these popular names hosted the event through Facebook Live while it was airing on television.

Adding an influencer stream to your event offers engaged fans a fun new way to take part in the action from a remote location. It also builds awareness of the event among those who didn’t know about it. Live streams appear at the top of social media feeds, so users receive 200% more notifications for live streams than for other activity.

Allow Influencers To Fine-Tune Marketing Strategies

Live streams give smart influencers a wealth of new opportunities for successfully promoting your brand and driving conversions. When you’re producing a scripted video, blog, or other static media post, you can edit to your heart’s content, but you’ll have to cross your fingers and hope for the best when you finally post your piece.

“In a live stream influencers can respond compellingly to feedback from the audience, » says attorney Timothy Abeel who uses live streaming. « They might answer questions, ease concerns, or simply use the viewers’ comments to make snap decisions about which direction to take as they tour your facility or show off new products. There’s nothing like offering the opportunity for potential buyers to ask their trusted influencer to demonstrate a product feature live. When the influencer responds to the viewers’ interests while keeping your company front and center, you have live media gold.”

Live video is a powerful medium that can find a place in any online marketing campaign. Adding an influencer to the mix will only make your posts more powerful. Bringing a trusted face and name into an authentic live video will allow you to reach your audience in the most personable way possible.

Position Details

Lunamik is looking to hire a marketing/sales intern to assist with email marketing, CRM, social marketing and new marketing strategies.

Our studio is young and energetic — we specialise in video and animation, working alongside some awesome clients such as Salesforce, Cricket Australia, Schiavello and Mobike. We’re fortunate in that we work with a nice balance of innovative startups and
larger corporations. 

Position will be for 1-2 days a week depending on availability. Depending on performance, there is potential for a permanent position upon the internship’s completion. The internship will run for 6 weeks and will be in-office. 

You’ll be getting to work in the GPO Building (it’s a pretty nice place), which is only 5 minutes walk from RMIT/Melbourne Central. You can also listen to your own music.

The ideal candidate should have their own laptop to work from in-office.

Preferred Skill Sets:

• Undertaking Marketing/Sales Degree or Recent Graduate
• Strong writing skills 
• Contemporary marketing knowledge
• Collaborative / A+ team player
• Good communication skills
• Appreciation of good design and clever advertising

Please apply through Pedestrian’s application process — you’ll be addressing Michael.

You can check out what we do here: www.lunamik.com.au