(MENAFN Editorial) Josh Ratta recently launched Vidello, a program that capitalizes on conversational video marketing and is designed for online marketers and businesses. The new software is an advanced video hosting and marketing platform that gives users the ability to securely host and stream videos.

For more information on Vidello, visit http://letsgolook.at/VIDELLO.

While many businesses choose to use YouTube for video marketing purposes because it is a no-cost service, they then must download additional add-ons, programs, and analytics in order to drive actual traffic and sales from their videos. Vidello is designed to not only create professional videos, but maximize this engagement with already built-in features.

The new program lets users secure video hosting and instant streaming without any loading time. Additionally, the a/b testing lets user run split-testing to see which marketing approach will work best. Vidello also lets users create call-to-actions that they can customize to their business’ brand or style. Animations and design features, such as lower thirds and note boxes, can also be added to videos after they have been created and rendered. Advanced features and analytics also let users track their videos performance.

Users can also customize their video with video frames and borders to make the videos visually appealing on any web browser. Users select the frames tool inside the editor, browse through the range of different video frames, and instantly add the frame to their video. Another included feature is the coupon app, which lets users select pre-made templates, adjust the coupon graphics, customize the colors, and set a start and end time for the available discount.

Vidello users can also download a variety of different audio tracks, as well as upload their own audio track files to use. The software has a feature that lets users keep all their audio files in one place to make it easier to create videos with their most commonly-used tracks.

The software is user-friendly and comes with unlimited videos. Vidello gives its users 80 gigabytes a month, which translates to 20 gigabytes a week. There will also be bonuses and special offers available that include additional gigabyte storage and more during Videllos initial rollout.
For more information and pricing on Vidello, visit http://muncheye.com/josh-ratta-vidello.
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Solutions Salon and Spa was recently selected as one of five salons in more than 60 countries worldwide to be featured in an upcoming global marketing campaign for Keune International.

“We were asked to submit a short video discussing our relationship with Keune and how it ties in with our business beliefs,” said Staci Wilson, co-owner and stylist at Solutions. “We feel so honored to have been chosen out of so many salons across the world.”

A production team from Holland spent the day filming at Solutions with their staff on Friday, Sept. 8.

“It was a great opportunity to share how Keune has supported our business with products we love and believe in, continuing education and a personal touch that we have not experienced with other product lines,” said Wilson.

Additionally on Monday, Aug. 28, George Keune Jr., President and CEO of Keune North America, spent time at Solutions, touring the salon and talking with the stylists. He gave the staff opportunities to offer feedback and suggestions on their product offerings.

“His visit reinforces the personal touch we experience with Keune and one of the many reasons we love partnering with them,” said Holly Ireland, co-owner and administrator at Solutions.

Keune International is a family-owned color and hair care product line from Holland that services salons in over 60 countries worldwide. The North American headquarters for Keune is in Georgia, with an academy in Atlanta where students can receive hair education, with classes to support stylists at any point in their career.

The Arkham series is one of the most beloved video game franchise known by players. Not only was it a big success for the studio, but it took superhero video games to a whole new level with excellent storytelling and immersive gameplay that makes you feel like the character.

Since the end of the Arkham series, Rocksteady has been working on their next project. There are some rumors that it will be a game based on Damian Wayne, Batman’s son, or it could be a Superman/Justice League game, none of which have yet to be confirmed.

Whatever Rocksteady’s secret project is, people can’t wait to know more about it. For that reason, Gaz Deaves (Marketing Manager from Rocksteady) asks fans to “be patient”. He took to Twitter to say “we’re not talking right now… but when we do, people are going to lose their minds.”

He didn’t give more information about what people will lose their minds about so all we can do is trust in their experience and hard work. Keep your fingers crossed for a possible tease at PlayStation’s PlayStation Experience event in December or the Game Awards. We may even have to wait until E3 2018. 

[GamingBolt]

This is impressive, especially considering that over half the respondents (53 percent) said a small (sometimes one person) team serves the content marketing needs of the organization. Only 26 percent have a centralized team working on content for the entire organization; four percent said each department/brand has a content marketing team, and 13 percent said their organization had a mix of both approaches.

The survey—“B2B Content Marketing 2018: Benchmarks, Budgets and Trends, North America,” conducted by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove—showed that content creation was the most likely content marketing function to be outsourced, with 47 percent saying they hired outside writers, designers and video producers.

The top factors leading to improved content marketing this year included higher quality content (78 percent), improved content strategies (72 percent), better targeting and distribution (50 percent) and content being considered a higher priority (49 percent).

Over two-thirds of respondents said they had a content marketing strategy in place, but only 37 percent said it was documented; 19 percent plan to get a strategy in place over the next 12 months. For the six percent that did not plan to implement a strategy, the biggest hurdles were having a team too small for the task (67 percent) or a lack of time (44 percent).

Social media posts were cited as the most popular type of content being produced (94 percent), followed by case studies (73 percent), videos (72 percent), ebooks/whitepapers (71 percent) and infographics (65 percent).

Email continues to be a valuable channel for B2B marketers, with 93 percent of respondents citing it as the best way to distribute content. Social media was a close second at 92 percent, followed by blogs (79 percent), in-person events (56 percent) and webinars/virtual events (55 percent).

Attribution of content marketing ROI appears to be a grey area in some organizations: Only 35 percent of respondents said they were measuring the ROI of these initiatives. Thirty-eight percent of respondents expect their content marketing budgets to increase over the next 12 months.

The survey of 2,190 marketers was conducted in June/July 2017.

Related Articles:

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StackCommerce, which sells articles sponsored by brands and published on websites, has acquired the online video marketing company Joyus in an all cash transaction to expand its advertising footprint in media targeting women and work more with online video.

The media market for fashion, women’s health, and shopping is a new one for StackCommerce which has worked closely with websites like Mashable, Engadget and others. The company’s service is similar to Wirecutter, offering brands a chance to sell their gear on websites with sponsored reviews.

Now, with Joyus, which started life as an online Home Shopping Network and pivoted into providing video reviews for websites like Aol (which is owned by Oath, which also owns me and my words) or Refinery29, StackCommerce can go after publishers that focus on health, fashion, beauty, and design.

While Joyus had raised $67 million in financing from investors including Accel Partners, Marker, Steamboat Ventures, InterWest Partners, and TimeWarner Investments, StackCommerce took a much more capital efficient approach to its growth.

The Los Angeles-based startup had raised a minuscule $800,000 in seed funding back in 2012 (it was the company’s only outside investment). Backers in that round included 500 Startups, Amplify.LA, Draper Associates, EchoVC Partners, Paige Craig, Tim Draper, and Wavemaker Partners.

Terms of the acquisition were undisclosed, but a person familiar with the transaction said it was less than $50 million.

As a result of the acquisition, Joyus’ team is getting cut, according to a person with knowledge of the deal. Select team members will be joining StackCommerce in specific roles that have yet to be determined the person said.

While this is StackCommerce’s first acquisition, it likely won’t be the company’s last. The company, which is working with over 750 publishers today, will likely want to expand its suite of monetization tools to include data targeting and personalization and subscription-based services.

From its humble beginnings in Los Angeles, StackCommerce has grown to employ 65 people form its headquarters in Venice. The company rolled out two new offerings earlier this year including a  Brand Studio product that lets publishers make on-demand advertising copy using the company’s editorial and video resources, and a feature called Momentum which distributes the company’s white-labeled reviews and advertisements across different social media properties.

Featured Image: Photo by Brian Ach/Getty Images for Wired/Getty Images

Brightcove (NASDAQ: BCOV) and Datawatch Corporation (NASDAQ:DWCH) are both small-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, dividends, earnings, institutional ownership and profitability.

Risk and Volatility

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Brightcove has a beta of 1.81, indicating that its stock price is 81% more volatile than the SP 500. Comparatively, Datawatch Corporation has a beta of 1.02, indicating that its stock price is 2% more volatile than the SP 500.

Earnings Valuation

This table compares Brightcove and Datawatch Corporation’s top-line revenue, earnings per share and valuation.

Datawatch Corporation has higher revenue, but lower earnings than Brightcove. Datawatch Corporation is trading at a lower price-to-earnings ratio than Brightcove, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

62.2% of Brightcove shares are owned by institutional investors. Comparatively, 40.7% of Datawatch Corporation shares are owned by institutional investors. 12.7% of Brightcove shares are owned by company insiders. Comparatively, 17.7% of Datawatch Corporation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Brightcove and Datawatch Corporation’s net margins, return on equity and return on assets.

Analyst Recommendations

This is a breakdown of current recommendations for Brightcove and Datawatch Corporation, as provided by MarketBeat.

Brightcove currently has a consensus price target of $7.67, indicating a potential upside of 6.48%. Datawatch Corporation has a consensus price target of $10.00, indicating a potential downside of 13.42%. Given Brightcove’s higher probable upside, analysts clearly believe Brightcove is more favorable than Datawatch Corporation.

Summary

Datawatch Corporation beats Brightcove on 7 of the 12 factors compared between the two stocks.

About Brightcove

Brightcove Inc. is a global provider of cloud-based services for video. The Company’s products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others. Video Cloud is an online video platform. Video Cloud enables its customers to publish and distribute video to Internet-connected devices. Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion.

About Datawatch Corporation

Datawatch Corporation is engaged in the design, development, marketing, distribution and support of business computer software primarily for the self-service data preparation and visual data discovery markets. The Company also provides services, including implementation and support of its software products, as well as training on their use and administration. The Company’s product family includes Datawatch Monarch, Datawatch Panopticon and Datawatch Report Mining Server (RMS). The Company offers its enterprise products through perpetual licenses and subscription pricing models. The Company also offers educational services for customers and partners implementing and learning about the platform, maintenance and support, and professional services to provide in-depth technical assistance for software implementations. The Company offers an array of live and virtual classroom instruction, including private onsite classes.

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A new marketing and multimedia creator has opened up shop in Milledgeville. 

Old Capitol Productions, the creative content provider operated by local public servant and jack-of-all-trades Walter Reynolds, has spent the past several months making videos, press releases, social media campaigns, and a host of other marketing and audience engagement services for local organizations. Equipped with a talent for nearly every type of outreach that businesses and nonprofits could need, the new business owner and lifelong Milledgeville resident has already helped several organizations get their message out to the community and hopes to continue the service in the community and across Middle Georgia.

“Old Capitol Productions was a group that I actually started back in 2013,” said Reynolds. “Originally, my friend Tommy Cook and I were going to use Old Capitol Productions to run events out of. The event that we had in mind to run, we decided to hand off to the Milledgeville Young Professionals because they needed a fundraiser for Keep Milledgeville-Baldwin Beautiful, and Old Capitol Productions kind of sat dormant. … When I left the radio station [formerly Z97 FM] in March of this year, I said ‘You know what? Let’s get that back up and dust it off’.”

For nearly six months now, Old Capitol has helped local organizations market both online and through more traditional mediums. Although the company’s videos have already garnered hundreds of thousands of views on social media, the business offers a multitude of different services to help organizations better reach local audiences. 

“Old Capitol Productions provides a number of different services,” said Reynolds. “We offer social media management, content production, graphic design, and I’ve also added video services as well. I still produce radio commercials for clients, and at the moment I’m working with a couple of big clients out of Augusta. I do producing for a lot of television and social media video content, so I’ve taught myself how to use Adobe Premiere and have actually gotten pretty good at it in the past six months.”

Although the business has only been active for a short time, Old Capitol has already helped spread the word about several local businesses and nonprofits. After just a few months of operation, the business already counts music festivals, major health care providers, and museums among its clients. Reynolds even offers emcee services, equipment and coaching for event and multimedia presentations, utilizing his immense talent for public engagement for the benefit of his clients.

“I do big projects and I do small projects, from filming recitals to shooting television commercials,” he said. “Whatever you need done, I can do it. … If I had to narrow it down to one thing, I’d say my specialty is creative content. Anyone can post on their business’s Facebook, but if you really want something that’s going to be engaging, it needs to be visual and ideally it needs to be video-based. That’s what we see as being the latest trend online — people will watch videos if they catch their attention. Some of these videos that I’ve shared are reaching five and six thousand people without spending a dime.”

After years of working in the radio business and serving the city of Milledgeville as a member of City Council, Reynolds has gained a newfound measure of freedom in being able to set up his own schedule. This past week alone, he has produced videos for the Antebellum Inn, Beverage Depot and the Deep Roots Festival, constructed theatre scenes for the Baldwin High School Fine Arts Department, and travelled to Atlanta to help GeorgiaForward, a statewide nonprofit that promotes leadership and economic development, put on its annual forum. With such a vast array of different skills and a price point well below similar businesses in larger cities, Reynolds has created a business model that can assist nearly any type of business, organization or event.

“I’m really glad to be able to help people reach a changing audience,” he said. “Fifteen years ago, your audience was in traditional media: billboards, print, radio, television and all your traditional places. Now, people spend so much time on their phones that the phone becomes their television. To be able to reach people in a way that’s compelling on that device, you have to do it with the media that they’re spending the most time with.”

Old Capitol Productions can be reached via its Facebook page at www.facebook.com/OldCapitolProductions. For more information, visit www.oldcapitolproductions.com.

By Chris Landa, Former Sr. Director of Content Partnerships at YouNow

As news of Studio71’s lawsuit against Bethany Mota broke, an aspect of the lawsuit most spectators focused on is the alleged diva behavior of Mota’s “Dadager” Tony during the deal. Many people reacting to the news brought this up as the reason behind the collapse, while other more experienced professionals felt this was a weekly occurrence in the influencer marketing world that finally managed to get publicity.

While the verdict on Mota’s case hasn’t been given, and will most likely be settled out of court, it’s raised questions regarding representation in online video. Below are the four different types of representation in online video along with insight into each.

360° Managers:

A “360° Manager” is the same as a manager in traditional media with one notable exception: they often negotiate deals themselves. These managers have an exclusive relationship with talent, work with them on all matters relating to their career and help shepherd their career forward.

Even if the 360° manager is employed by a company and isn’t independent, the talent only pays the 15-20% commission to the manager and the expectation on the talent’s side is that the number one priority of the manager is their career. An interesting trend over the last few years is for Multi-Channel Networks to have a department for 360° managers, most recently evidenced by Studio71’s hiring of longtime independent manager Naomi Lennon.

Pros: A 360° manager can be worth their weight in gold as they often take the majority of the non-creative work off the creators plate and are a trusted ally in making sure they can continue their career growth in a way that allows them to be creative and happy.

Cons: As with YouTube and each emerging platform since, 360° managers with no real experience (or experience at all) often approach talent as they see an opportunity to establish themselves and make money. As a 360° manager is the biggest investment talent can make in their careers (15-20% of all earnings), talent needs to carefully vet any potential manager and make sure they know their experience, reputation and personality before signing with them. Additionally, there should not be a contracted term in the management agreement, which is something many new and inexperienced managers insist on.

Multi-Channel Network Managers (MCN Managers):

As Multi-Channel Networks formed and signed talent to their networks, the companies built out departments in order to provide customer service and other promises aligned with the company’s offering to talent at the time, such as channel optimization, promotion and brand integrations. The people working in these departments were often called Talent Managers or Partner Managers, which was never initially meant to include opportunities outside the ones provided by the company.

As time passed, many talent considered their MCN Manager their overall manager, as they didn’t fully understand what the role meant. As MCNs started offering more than their initial offering, including touring, merchandise, custom programming and more, more talent has decided to stick with their MCN Manager as their only form of representation. An interesting note is that often larger talent has both a 360° Manager as well as an MCN manager, who in that case is mainly maintaining and facilitating the relationship between the talent, the 360° Manager and the company.

Pros: If an MCN Manager is prioritizing the talent, they can often help bring more brand deals and revenue opportunities due to the company having fully staffed sales, distribution, touring and merchandise teams. Additionally, the MCN Manager gets no fee from any deal outside their purview unlike an Agent.

Cons: Typically, an MCN takes a 30-50% margin on all incoming deals, so if they handle any deal that is brought to talent, the talent is paying a larger amount to representation than normal. Another issue is that the loyalty of an MCN manager is ultimately to the company and not the talent, so if push comes to shove talent may have someone they perceive as their closest ally talk them into something they may not want to do.

When looking at the relationship between MCN Managers and 360° Managers, it’s important to note that many of the best known 360° Managers started as MCN Managers before taking the leap and going solo.

Agent:

The role of an agent is pretty much the same as in traditional media. The agent procures and negotiates deals, as well as helps talent move into new areas of the entertainment industry such as film and television. The biggest difference is that in traditional media an Agent (or an Entertainment Lawyer) negotiates all deals on behalf of talent, while in digital 360° Managers may negotiate as well.

Pros: They can expand a talent’s career and open up new opportunities for revenue and exposure. Since talent agencies were started by focusing on film and television and are the heart of those industries, they are also best positioned to help talent make the jump to traditional media.

Cons: While some Agents have really helped establish some of the biggest stars in online video, there are talent that have found little value in being represented by an agency. As some talent have 360° Managers to negotiate on their behalf, and have little desire to enter film or television, there may not be much value to being represented by an entity taking at least 10% on every dollar made even if they weren’t part of the deal (which may or may not include platform earnings such as AdSense). While agencies typically charge 10% for their services, that percentage may increase depending on the type of deal they do.

Momiger, Dadiger, and the Rest:

As a lot of young talent rises to internet stardom, parents, significant others and friends often times occupy various roles for talent. While this can be extremely helpful to emerging talent, there are often times where the people stay on in the assigned roles for longer than they should.

While I know wonderful managers that are related to the talent or grew up with them in some way, I have also ran across a lot of talent with poor management as a result of being overly loyal to friends and family. Looking back at the Mota case, there’s a lot of claims that may or may not be true, but there is a general stereotype against this type of manager that makes them easy to gossip about (rightly or wrongly).

Pros: Who knows the talent better than their friends, family or significant others? Also, who’s willing to invest their time and effort into the talent before the talent has established themselves?

Cons: Often times this type of representation has a lack of experience and hasn’t been trained properly for what can be a huge job. They also may not understand the industry or what behavior is acceptable. They can really dent the reputation of talent and turn people off of working with them.

Overall, there’s quite a few different types of representation in online video that offer different services for talent. While the above is a breakdown of the 4 different types of representation, there are variations in most cases to percentages and other details as no industry wide standard yet exists.

Chris Landa (Pictured) most recently served as the Sr. Director of Content Partnerships at YouNow, where he worked with top talent and brands to maximize their presence on the platform. With a wide range of expertise around brand integrations and original content featuring creators, Chris recently launched Transparent Influence, a company focused on accountability and transparency in Influencer Marketing. 

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by Superior Farms
Posted: Thursday, September 28, 2017 at 3:22PM EDT

SACRAMENTO, Calif.– Capturing the pastoral story of ranching life and the family commitment to the animals it raises, Superior Farms released its latest digital short. Shot like a film and featuring Ryan Mahoney and the Emigh family, the three-minute piece provides an intimate window into the daily life of a lamb shepherd and one family’s deep-rooted connection to the land.

Anders Hemphill, Vice President of Marketing Brand Strategy for Superior Farms, has led production of the series. “It’s one thing to talk about our ranchers as stewards of the land, but it’s another to really capture it and then share it,” said Hemphill. “We’re proud to work with family farms like the Emigh’s throughout the western states and we believe that by sharing their stories through videos like this one, people will gain a better understanding of where their food comes from and the kinds of people who are raising that food,” added Hemphill.

The video, “Life Comes from the Farm,” located at http://superiorfarms.com/our-ranchers/ captures Mahoney, his 6-year-old daughter, and his 87-year-old grandfather, at work on the Emigh family’s ranch. “The core philosophy of the business is to put the animal first; it’s a long-term investment. Sustainability is at the core of what we’ve been doing as a family for 150 years,” says Mahoney. “We pride ourselves on working quiet and working correctly and making sure that that animal has the strongest, healthiest, happiest life possible. You make sure that things are held together because it’s your obligation to your crop, your family, your community and your country.”

Superior Farms, founded in 1964 with headquarters in Sacramento, California, is North America’s largest processor and marketer of lamb. The company is the recognized leader in the retail and foodservice markets it serves. An ESOP Company (Employee Stock Ownership Plan), Superior Farms is an employee-owned company whose 400+ members take pride in their individual roles and contributions to the company’s success. The Superior Farms’ family of brands includes, Superior Farms, Cascade Creek and Farmer’s Mark.

Source: Superior Farms