In September of last year, while his dad was busy attacking then-Democratic nominee Hillary Clinton in the media, Donald Trump, Jr. recorded a nearly 40-minute long infomercial for gun silencers.

In the wake of the deadly attack in Las Vegas, where millionaire shooter Stephen Paddock killed 59 people and wounded more than 500 others, MSNBC’s Chuck Todd reminded viewers of Trump Jr.’s close ties to the gun lobby.

The gun industry’s “marketing campaigns aimed at kids” included avid hunter Trump Jr., Todd said, who “praised [SilencerCo’s] product line, in part, because it might make guns easier for kids to use.”

“It’s about safety. It’s about hearing protection. It’s a health issue, frankly, for me,” Trump Jr. said.

SilencerCo’s product, Trump Jr. said in the clip, would help get “little kids into the game” because “it greatly reduces recoil.”

“It’s just a great instrument,” the president’s eldest son said. “There is nothing bad about it at all. It makes total sense, it’s where we should be going.”

Watch Todd’s unearthed video of Trump Jr. selling gun silencers below, via MSNBC.

What is the first thing that comes to your mind when someone mentions the term ‘virtual reality’? People either relate it to a gaming set or a movie. However, the question is what is Virtual Reality (VR)?

It is an artificially generated environment with the help of 3D computer systems which is later presented to its user in such manner that they think that it’s real, and hence it is beyond what we call a video program.

This technology has been influenced by economic, social, and technological dynamics. For example, in the medical field, people use Virtual Reality to improve the traditional methods of therapeutics such as social disorder and PAST.

Virtual Reality and Marketing

Virtual Reality is bringing new opportunities in the business world, especially in helping companies engage their clients better with their content. Companies are often looking out for new and better approaches to improvise their services in the form of

1. Video Marketing and Product Branding

Technology has always played a significant role in marketing. Most businessesare trying to, and many have already adopted video marketing as it is a compelling way to drive potential customers to their websites. Till this date, it is estimated that more than 96% of B2B companies have adopted this video marketing trend, of which 73% acknowledged a positive impact. Virtual Reality comes handy in this field by offering a 3-D experience.

The 360-degree experience is already affecting how people perceive video marketing. It motivates customers to get engaged in the content.

2. Product testing

Virtual Reality is also transforming how companies conduct their product testing. This technology can be used to give customers a real experience of thecompany’s product. This especially comes handy when thecompanyisn’t able to provide the sample, such as law firm and for arranging a meeting.

Many brands have already started using this technique, and they are observing a great benefit from this.

3. Faster production and lesser product’s time at the marketplace

With the help of virtual reality, companies will now have to spend less time to understand their customers’ demands and needs. Marketing practitioners can use this new technology to understand what they should change in their business to attract their potential clients. This will also decrease the production time at an exponential rate.

4. Improved sales

Withthe help of Virtual Reality, companies will be successful in engaging with their clients better, and there is a good probability that their business sales willalso improve. If you believe in data, then by 2022 this industry will probably hit a market value of $33.90 billion. This indeed is a huge amount, and thus people should not resist adapting to virtual reality if they want to be in thecurrent market race.

Some fellow attorneys, like Lamber Goodnow from Phoenix, are even using virtual reality in motorcycle accident legal cases! They use virtual reality to help the jury visualise what the victim went through in an accident.

Regardless, if you are planning a marketing strategy, then try incorporating or considering Virtual Reality which would be highly suitable in this tech-savvy era. For somefirms, it is one of the best things to do. It doesn’t only make marketing the company easier but also helps in improving their viability to win cases,and hence, it enhances their client relationship. Therefore, embracing Virtual Reality is welcoming the future; let us all explore this new field and use this opportunity to the fullest.

Shruti is a blogger a digital marketing consultant at Rankmebest.com with lots of passion to write about technology, startups other niches. She has contributed to a number of famous websites. She live and breathe in digital marketing. Her aim is to spread her thought-provoking ideas to all generations. Stay tuned with her at:@shruti_gupta01 or via skype : shrutigupta2811

• by Sara Guaglione
  ,

  11 hours ago

Magazine media video audiences continue to
grow, despite a dip in print and digital audiences, according to the latest report from MPA – The Association of Magazine Media.

The report shows total magazine media audience
for August 2017 is holding steady compared to last year, with a marginal growth of 0.2%. Most magazine audiences come from print and digital. In August, they made up 51% of the total audience, while
32% came from mobile, 12% from the web and 5% from video.

The report includes 127 magazine brands across 30 companies.

From August 2016 to August 2017, video
audiences — defined by the MPA as unique viewers who watched a video at least once through a player owned or operated by the publisher and/or through a clearly branded video channel — grew
46.8%.

“Video continues the aggressive growth path we have witnessed since Magazine Media 360° reporting began. While still the platform with the smallest share of the
audience for our industry (at less than 5%), video audience development shows no sign of slowing down, unlike the trend across all online brands,” MPA stated in an email.

Print
readers and digital visitors, which include those that consume electronic issues of a publication, such as on an e-reader or app, have also increased year-over-year, by 3.7%.

However, web
audiences consuming content from magazine brands on a desktop or laptop are down 10.2%. Mobile audiences, which are unique visitors that visit a site on a mobile device, fell 5.1%. These numbers are
« consistent with the audience trends of the online industry as a whole, » MPA stated.

These numbers come from comScore, which changed its methodology at the start of the year in an effort to
eliminate non-human audiences.

The top five magazine brands with the most total audience across all platforms for August were ESPN The Magazine, People, Forbes, Time and
WebMD.

The magazine brands with the greatest percentage growth in total audience for August, compared to the same month a year ago, were Entrepreneur, EatingWell, domino,
Texas Monthly and Veranda.

Some brands continued to show “aggressive” growth on both web and mobile, all of which reported increases across all four platforms
(print and digital, mobile, web and video), according to MPA. They include: Architectural Digest, Eating Well, Elle Décor, Golf Magazine, Motor Trend, Outside, Popular Science,
Reader’s Digest, Southern Living, Teen Vogue, The Atlantic, This Old House, Time, Town Country and Travel + Leisure.

Check out this quick-hitting guide to learn three key steps to delighting shoppers with short-form video content. Plus, learn the best channels for releasing that content, including organic and paid social, email marketing, in-store strategies and more!

Real-world examples spotlight successful short-form video use cases, including how:

• Aussie increased social engagement by 33%;
• Kimpton Hotels amplified its display advertisements; and
• Moen’s Instagram Stories ads returned a 49% lower CPM over its standard Instagram ad buys.

Fill out this short form and we’ll send the free guide to your email inbox!

Here are your Sunday morning headlines:

1. More than 100 new laws will go into effect today, including one that makes bestiality a crime. Penalties for the new law include removal of a person’s animals, a prohibition on working jobs around animals and a mental health evaluation. Other laws going into effect include requiring changing tables in all restrooms, a requiring law enforcement agencies to submit rape kits for testing within 30 days.

2. Get ready for HyperVegas: the new advertising and marketing contract RR Partners and Las Vegas Convention and Visitors Authority has arrived. The $15.5 million contract will still include the classic TV ads featuring the slogan “What happens here, stays here”. The new marketing campaign will focus on the rapid pace at which people consume media content on their mobile devices, and how rapidly Las Vegas will can change.

3. The similaries between Nashville and Las Vegas continue to grow as Las Vegas welcomes the Golden Knights and Raiders to Sin City. Both cities have comparable market sizes, and are considered an attractive entertainment destination for tourists. RJ columnist Ed Graney breaks down all the similarities between NashVegas in today’s paper, or online at reviewjournal.com.

Contact Rochelle Richards at rrichards@reviewjournal.com or 702-224-5505. Follow @MediaStark24 on Twitter.

Mr. Hudson said he was proud that most of his senior team is made up of either women or ethnic minorities but he has wondered, “Do I do that quietly or do I become more public about it?” He added, “The for-profit private sector is going to be playing a stronger role in the next number of years at trying to reset the bar, for fear that the bar shifts in such a way that it’s not healthy for society.”

A separate panel focused on the representation of women in commercials and highlighted recent research from the advertising company J. Walter Thompson New York and the Geena Davis Institute that showed men get far more screen time in ads compared with women, who are less likely to be depicted as funny or even employed.

“People don’t trust government and big authorities, they’re looking for companies to take courageous stands and really do more good in the world,” said Debra Bass, president of global marketing services at Johnson Johnson Consumer. “We know advertising creates stereotypes which shape culture and it’s our responsibility to change culture so more women will have education and economic empowerment and less abuse.”

That prompted Jeffrey Rothman, vice president of marketing strategy and innovation at Dannon, to bring up the yogurt brand’s sponsorship of the N.F.L., which recently dealt with President Trump’s criticism of sideline demonstrations by the league’s players during the national anthem.

“We’re in an environment where, wherever you stand on the political spectrum, I think it’s clear to all of us right now that we’re looking to actors outside of our government to help drive the social justice agenda,” Mr. Rothman said. “To be part of an organization like ours and in this partnership with the N.F.L. is allowing us to start to do that.”

Video — from clips on a smartphone to Netflix on television — was also a hot topic. Tara Walpert Levy, vice president of agency and media solutions at YouTube and Google, and Carolyn Everson, vice president of global marketing solutions at Facebook, each gave presentations that highlighted the draw of videos, and by extension, video advertising, on their sites.

Both companies have been smarting lately. Major brands like ATT and Coca-Cola pulled ads from YouTube earlier this year after they were discovered on videos promoting offensive content like hate speech. More recently, Facebook disclosed that Russians had used fake accounts and online ads to fan divisive issues during the presidential campaign. The social network has also had to respond to the revelation that advertisers were able to target users who used terms like “Jew hater” to describe themselves.

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Still, video is too enticing for issues like those to scare advertisers away.

“You just have what I would actually liken to a gold rush in the content space,” Rob Master, vice president of global media, categories and partnerships at Unilever, which owns brands like Dove soap and Lipton tea, said during a presentation. “The amount of money pouring into producing and developing content is unbelievable,” he said, naming Facebook, YouTube, Netflix, Amazon Prime, Fox and Hulu.

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Marketers are watching that, as well as how younger generations are using their smartphones, and figuring out where they might fit in, he said.

“What is the commercial model for a video on a phone or on the web across these different platforms?” Mr. Master said. “Today, some platforms call video what I would call a digital moving billboard. So how do we think about that in terms of media — how do you plan or buy for that?”

There were also, of course, discussions that did not touch on seismic industry or societal shifts.

During a panel on Instagram, the actress Sarah Jessica Parker, who sells goods under a namesake label, described how she decides to make work-related posts to her highly-followed account.

“I feel sort of honor-bound to the people who follow me to not exploit the relationship, not to trade on the relationship,” she said. “I feel better talking about the business on our business pages frankly.” But when it does happen, she said, “I try to be very thoughtful and plot out those occasions where I invade the personal with business.”

Snapchat introduced a new way for advertisers to reach its audience — essentially, by placing a branded three-dimensional product into whatever users are filming through the Snapchat app.

Imran Khan, Snap’s chief strategy officer, said that Snapchat users were creating more than three billion pictures and videos a day.

“The problem with text is that text never captured your true voice — text might grab your attention but it never captured your imagination,” he said. “As a result, the way we communicate is changing, it’s becoming visual. With texting, I always had to translate my feelings over text. Now with camera, I can do that instantly.”

Correction: October 1, 2017

An earlier version of this article misstated the timing of the announcement of a settlement between the California attorney general’s office and Gatorade. The announcement was in September, not October.

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