Archives de catégorie : Video Marketing
5 Ways to Make Sure Your Videos Get Watched
As the market becomes more crowded and the fight for traders more furious, brokerages need to find ways to innovatively grab their audience’s attention.
Using a variety of media in order to deliver your message must be a key aspect of your marketing strategy and video is no longer an up and coming medium; it is here and it is here to stay. Video has become a powerful way to communicate a message and engage with your audience.
Youtube alone has over a billion users and these users spend an average of 40 minutes per session on mobile. Why would your brokerage not want a piece of this pie?
Online businesses suffer from a lack of human touch that often translates into a lack of trust. In the case of forex brokerages, where you must convince people to part ways with their hard earned cash in return for something intangible, establishing trust is crucial.
Video is an incredible tool to show your audience who you are, what your product does, explain difficult-to-grasp concepts, and ultimately build that much needed trust.
The effectiveness of using video as part of a marketing strategy is undisputable. According to a study conducted by Invisia, including video on a landing page can increase conversion rates by 80% and combining video with ads increases engagement by 22%. 64% of users are more likely to buy a product online after watching a video.
The question you should be asking yourself is not whether you should be using video as part of your strategy, but how to best use it in order to optimize its results. Because only about 9% of businesses use video today to promote their businesses, competition isn’t that big, so getting it right will ensure great results. Let’s go over some tips to make sure you get the most views for your videos, after all, what good does it make to have a great video that nobody watches?
1. Create great content.
Of course you know this, I mean, nobody is going to watch a crappy video. But what does great content mean?
Because you are obviously in love with your business, you may be biased when determining what great content is. Great content means something that provides exceptional value to your clients. To them, not to you. Your value will be translated as a side effect, but your main goal is providing value to THEM.
See what your competition is doing that is proving effective and see if their videos missed something you may capitalize on. What kind of written material has done well in your industry? Take those blog posts or articles and create informative videos based on those topics.
2. Let’s talk quality.
You don’t need to go out and spend thousands of dollars on camera and production equipment, but having a well lit room, good sound and quality resolution if you are showing screencasts is indispensable.
3. How long?
A lot has been said about the length of videos. While the top ten Youtube videos have an average length of 4 minutes and 20 seconds, value trumps length and if your video provides value, it will get watched no matter the length.
Remember the figure I mentioned above? The average session on mobile is 40 minutes. In fact, there are top ranking videos that last close to two hours.
4. Optimize.
Including a title, description, tags and thumbnail of your video will guarantee that it appears where it should when people search.
Select a title that relates to the content and isn’t clickbait. Picking the right tags is what will help your video be found when people search and get suggested videos in the results page, so make sure you include about 10 relevant tags.
Use the description to let your audience know what they will gain from watching your video. Best practices suggest writing a description that is around 250 words, that includes your keyword in the first 25 words and about 3 to 5 times along the text. In order to maximize the CTR to your website, include the link at the beginning of your description. Edit your thumbnail to include a clear picture of a section of your video and consider adding overlay text to it.
5. Promote.
Just because you made a great video doesn’t mean people know about it automatically. You need to let your audience know and invite them to watch. Include links or embed your video on all your digital assets. Send it as part of a newsletter or e-mail campaign, promote it on your social media pages, send it to influencers who might find the content useful. Don’t be afraid to let people know that you have created something they might enjoy and once they see it, invite them to become subscribers so they can keep abreast of future videos you create.
This article was written by Yael Warman, Head of Content at Leverate.
Best of 2016: Content marketing
Video was uppermost in the thinking of Warc readers when it came to content marketing in 2016, as existing platforms continued to grow their reach and new platforms opened up more potential for targeting.
Content in 2016: the video revolution, a chapter from Warc’s Toolkit 2016, explored the growing number of video platforms available to marketers, the need to develop a framework to address these and the likely impact of programmatic buying in this area.
The second most-read article came from Admap: 10 new rules for content marketing offered guidance on how to stand out from the crowd with purpose-driven content that is relevant and engaging.
A Warc Best Practice paper took third spot. In How to develop an effective YouTube content strategy, expanded on the ‘Help, Hub, Hero’ strategy highlighted in Toolkit 2016.
Next was advice from VICE. Creating content for Millennials: The VICE Playbook introduced publishers to the idea of a 31-hour day, as so many of this demographic consume VICE material when they are supposed to be working – time that publishers have previously assumed to be off limits.
The fifth most-read article addressed the sharp end of business. Another Admap article, Content marketing: Create content that sells product, looked beyond bite-sized content that keeps people entertained to how brands can more effectively deploy content as part of the purchase journey.
Data sourced from Warc
Best Online Video Games Everyone Should Try
Best online video games everyone should try. The wonderful thing about gaming is there’s something for everyone. There are different forms of gaming that might appeal to you, such as console gaming, mobile gaming, or PC gaming. If you need a little help deciding which form of gaming is right for you, then read the article below for advice.
Sometimes a game will come out and then a bunch of downloadable content follows. If you want to save your money, then you may want to wait for a while. This is because there may be a version of the game that comes out later that includes all of these things for a lower price. Don’t get stuck paying for a bunch of extras that you could get on one disc later on!
Follow the ESRB guidelines to determine which games can be played by the young members of your family. While consoles do allow you to control adult content settings, computers do not. It is important to understand how to protect your children.
Video Games for Consoles PC
Try to avoid buying new games for consoles and personal computers. The typical starting price is sixty dollars but often drops to fifty dollars within a few weeks or months. The longer you wait to buy a title, the cheaper it is going to be for you to get the same game.
Use video games to help your brain! As people age, their brains age, too and don’t work as well as they did when they were younger. There are many video games that help your brain get some well-needed activity. By playing these games, it is shown that your brain age can be younger than your actual age.
If you are concerned with anyone in your home doing too much sedentary video gaming time, get them to include more active video gaming hours. Hardware and titles now exist where video gamers can play various sports, dance, practice balance and agility and even strength train. These all make for good activity on rainy or dark days.
Video Games for Children
If you are looking for video games for your child, make sure that the games are age-appropriate. A lot of video games are designed to be played by adults and may contain content that is too violent for children. Read the description, ratings, and reviews to ensure you will choose wisely.
Consider games before you consider the system. Before you go out and spend hundreds of dollars on a gaming system, think about what kind of games are available on each system. While many games have a version for each system, there are still some games that are exclusive to an individual system. Choose wisely.
If your kids are playing online, you should monitor it. Many online games are very inappropriate for children. Some games, for instance, allow chatting and the option to customize characters’ clothing and weapons. You will always want to ensure your child’s safety if they are engaging in these online gaming opportunities.
If you are purchasing a game as a gift, look at the back of the package and read what it says. Particularly, if the game is for a child, look for anything that you think could indicate questionable material. There should also be a few pictures that give you some idea of what you are getting as well.
Before buying a game, be sure that you possess the necessary equipment to play it effectively. Be aware that many games require more than just a controller, which you do not want to realize once you arrive home. Check the box out to see what it recommends, be it a dance mat or gun accessory. By doing this, you can be sure you have everything you will need ahead of time so you can enjoy your game as soon as you get home.
Video Games ESRB Ratings
Use more than just the ESRB rating systems when getting your kid a new game. You can look at demos of many games online and you can watch game trailers online. These are much more helpful than looking at ratings because you can actually see which games are really appropriate for your kid.
To keep a separate area for your kids to enjoy their video games, consider setting up another room or have the basement made into a place to play their games. Video games can tend to rile up your kids, which can leave you with a major headache. Make a special room to avoid this.
Don’t spend all of your game time killing aliens and taking over new worlds, try and learn something from the experience! Games offer great ways to increase your knowledge that can be applied at school, the office or even in your kitchen. Devote a little gaming to personal improvement for a change!
Sell Video Games
If you’re tired of your old games and wish to sell them, you should try having a garage sale. Be sure you advertise to help you get more customers. While you will probably sell them for lower prices, you may get a bunch of interested people that would love to give your old games a new home.
If you are playing a sports game in season mode, you can mute the music that is played or even use your music as background noise while you are on the main screen. Some of the game music can be very repetitive and annoying, which can serve as a distraction when you are playing.
From a game-swapping group. You may not need to even look farther than your own group of friends to find a group of people who have the kinds of games you are interested in playing. With a game-swapping group, you can get rid of your old games and get new ones for free. What’s not to like!
There are so many kinds of video games available that it’s impossible to not find something that you like. If the advice from this article has been helpful, then you should now have a clear idea of which form of gaming is best for you. Whichever form you choose, you’re bound to have fun.
3 Reasons To Be Excited For Online Video In 2017
Endemol Shine Beyond USA recently partnered with Sports Illustrated on “Capturing Everest,” the first complete ascent of Everest in VR, which will premiere in 2017. (Credit: Endemol Shine Beyond USA)
Tonight, the world will be counting down the seconds to 2017. I think it’s fair to say the general sentiment in the air is that the new year can’t come soon enough, and the last twelve months have been ones we’d all like to forget for one reason or another.
Personally, though, I’m excited to see what the world of online video will look like next year.
Call me obsessed with my industry, or just an avid video consumer, but with the proliferation of live streaming, ad blockers and VR over these last twelve months, I think there’s a lot of change in store for this new media landscape in the coming year.
In particular, I believe we’ll start to notice these three developments in online video in 2017:
All Things VR Will Grow
If there was one part of the online video and digital media industries everyone seemed to flip their lids over this past year, it was the rise of the virtual reality format. Sure, this existed in 2015, but it wasn’t widely available to the public or promoted as heavily as it was this past year.
The novelty of VR won’t wear off anytime soon. In fact, I predict it’s only going to keep getting bigger and become a more important part of digital marketing strategies. Patrick Milling Smith, Partner and President of virtual reality production studio HERE BE DRAGONS, agrees with me about VR’s appeal: “Brands have the ability to tell a compelling story and have the audience totally engaged and feeling truly present. It is the holy grail for anyone seeking a captive, enthusiastic and fully engaged participant.”
Feu dans un immeuble à logements de Charlesbourg – ICI.Radio
Un pilote de Sunwing arrêté en état d’ébriété avant le décollage
La police de Calgary affirme que le pilote a monté à bord d’un Boeing 737, pour un vol à destination de Cancun, au Mexique, qui devait aussi comprendre des escales à Regina et à Winnipeg.
Avant le décollage, les employés du quai d’embarquement et les membres de l’équipage ont signalé qu’il se comportait de manière étrange. Les policiers disent l’avoir trouvé inconscient dans la cabine, «affaissé sur son siège».
Il est accusé d’avoir eu la garde ou le contrôle d’un aéronef tout en ayant les facultés affaiblies et un taux d’alcoolémie dépassant 0.8.
La porte-parole de Sunwing Janine Massey a indiqué par courriel qu’il s’agissait du capitaine.
«Nous pouvons confirmer que peu avant 7 h, heure locale, les agents du quai, le copilote et l’équipage du vol 595 de Sunwing, en provenance de Calgary et à destination de Cancun, ont déterminé que le capitaine n’était pas apte à piloter et l’ont conséquemment rapporté», a-t-elle déclaré.
Selon le transporteur, l’avion a décollé peu après, avec un autre capitaine. Il comptait 99 passagers, de même qu’un équipage composé de six membres.
En conférence de presse, le sergent Paul Stacey a allégué que son alcoolémie était trois fois supérieure au taux permis.
«Puisqu’il a autant d’alcool dans son système, ils vont attendre qu’il dessoûle avant de l’amener devant un juge de paix», a-t-il soutenu.
Paul Stacey affirme que le ministère fédéral des Transports a été alerté et que d’autres accusations pourraient être portées contre le pilote, dont l’identité ne sera dévoilée qu’après sa comparution.
Le sergent dit ne pas s’être étonné qu’il eut été intercepté avant le décollage.
«Ça avait tout le potentiel pour un désastre, mais je peux vous dire que la probabilité qu’un pilote d’une compagnie aérienne importante comme celle-ci puisse décoller avec les facultés affaiblies comme ça est très mince parce qu’il y a beaucoup de mécanismes de vérification. Il y a le reste de l’équipage et il y a l’équipage sur le quai et ils tiennent à la sécurité», a-t-il assuré.
Attaque dans une discothèque d’Istanbul: au moins 35 morts et 40 blessés
Au moins 35 personnes ont été tuées dans l’attaque «terroriste» contre la Reina, une célèbre discothèque d’Istanbul où plusieurs centaines de personnes fêtaient le Nouvel An, avec au moins un attaquant déguisé en père Noël.
«Au moins 35 de nos compatriotes ont perdu la vie, dont un policier», a annoncé Vasip Sahin, le gouverneur de la métropole turque, précisant que 40 personnes étaient actuellement hospitalisées.
«C’est une attaque terroriste», a-t-il insisté, lors d’un point presse.
Cet attentat est le dernier d’une longue série d’attaques liées à la rébellion kurde ou attribuées aux jihadistes du groupe Etat islamique (EI) qui ont secoué la Turquie depuis un an et demi.
Selon les médias turcs, au moins un assaillant déguisé en père Noël a surgi devant la Reina, située à Ortaköy, sur la rive européenne d’Istanbul, avant de tirer sur des policiers postés devant et de pénétrer dans le bâtiment où il a ouvert le feu sur la foule.
Les autorités policières avaient annoncé avoir déployé 17 000 policiers dans Istanbul, afin d’encadrer les festivités du Nouvel An. Coïncidence? Elles avaient précisé que des policiers seraient déguisés en père Noël pour détecter la moindre anomalie au sein des foules.
«D’une façon sauvage et impitoyable, il a mitraillé des personnes qui étaient simplement venues célébrer le Nouvel An», a déclaré le gouverneur Vasip Sahin.
D’après la chaîne d’information NTV, plusieurs personnes qui se trouvaient dans la boîte de nuit ont plongé dans le Bosphore pour échapper à l’assaillant. Entre 700 et 800 personnes se trouvaient dans la discothèque au moment de l’attaque, selon les médias turcs.
Vague d’attentats
La Reina est située à quelques centaines de mètres de l’endroit où avaient lieu les célébrations officielles du Nouvel An, au bord du Bosphore. Une dizaine de blessés ont été rapidement emmenés aux urgences, tandis que de nombreuses ambulances et véhicules de polices étaient dépêchés sur place, selon la chaîne CNN-Türk.
Des témoins ont rapporté avoir entendu les assaillants crier quelque chose en arabe, selon l’agence de presse Dogan.
La Turquie est la cible de nombreuses attaques liées à la rébellion séparatiste du Parti des travailleurs du Kurdistan (PKK) ou attribuées à l’EI, qui ont notamment frappé Istanbul et Ankara.
Le 10 décembre, un attentat revendiqué par un groupe radical kurde a fait 45 morts, dont une majorité de policiers, dans le centre d’Istanbul.
Toujours à Istanbul, quatre touristes ont été tués et 36 personnes blessées en mars sur la célèbre avenue Istiklal, dans un attentat-suicide attribué par l’EI.
Les autorités ont également affirmé que les jihadistes avaient été derrière un attentat qui avait fait 47 morts en juin à l’aéroport Atatürk d’Istanbul.
Membre de la coalition internationale qui combat l’EI en Syrie et en Irak, la Turquie a déclenché en août une offensive dans le nord de la Syrie pour repousser les jihadistes vers le sud.
Des rebelles syriens soutenus par l’armée turque assiègent depuis plusieurs semaine la ville d’Al-Bab, un fief de l’EI dans le nord de la Syrie.
En réaction à ces opérations militaires, l’EI a à plusieurs reprises menacé d’attentats la Turquie, une des principales cibles des jihadistes.
5 times Facebook showed it’s still getting the hang of digital marketing in 2016
Facebook proved in 2016 that, after 12 years of existence, it remains the dominant force in social — and is very much still figuring things out.
In early November, on the company’s third quarter earnings call, Facebook announced a remarkable achievement: Its offerings now reach over 1 billion daily active users — and that’s on mobile alone. To put Facebook’s mobile influence in perspective, Snapchat, which has dominated the social media conversation this year in a way the older Facebook hasn’t, only recently attained 60 million daily active users in the U.S. and Canada.
However, repeatedly over the past 12 months, the platform also earned the ire of marketers, media buyers and publishers alike, for things both big — including potentially swaying the election for some voters — and small.
Facebook’s struggles with metrics, fake news and more deserve a second look because they underscore how digital marketing is experiencing some growing pains as it leaves behind the early days of feverish experimentation and matures into the biggest marketing channel in terms of spend. To get caught up on where Facebook stumbled in 2016 — and where they will need to improve in 2017 — check out Marketing Dive’s definitive rundown:
1.) Measurement woes
Facebook now stands as one of the world’s two biggest digital ad platforms, and continues to net the majority of its revenue from, well, ads. In that regard, the company should do the utmost to keep ad buyers and brands happy, but many were left understandably steamed when the company revealed this fall that it had severely over-inflated viewability on video ads as far back as 2014.
“The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. But it didn’t,” David Fischer, vice president of business and marketing partnerships at Facebook, said in a blog post at the time. “While this is only one of the many metrics marketers look at, we take any mistake seriously.”
Though Facebook might’ve taken the issue “seriously,” that didn’t stop three other major metric mistakes from emerging in the ensuing months. In November, following revelations about overestimated organic page reach, the company publicly apologized and committed to a new era of transparency with marketers, but misallocated data for Live streaming reactions cropped up in early December and Instant Articles miscalculations surfaced just a few weeks later.
With reports of the Media Ratings Council in talks with Facebook to audit its measurements, there might be a brighter — or at least more accurate — future in 2017.
2.) All the fake news that’s fit to print
In May of this year, Pew Research revealed that over 40% of U.S. adults now turn to Facebook as a primary news source. That striking statistic might sound like a win for publishers and for Facebook, except for the fact that a lot of that news turns out to be completely bogus.
BuzzFeed News reported in November that fake news and hoax stories on Facebook actually outperformed legitimate editorial during the election season, and Facebook might have continued to generate a ton of ad revenue from all the harmful misinformation it was distributing.
Compounding the problem was the company’s failure to address the issue in any clear manner; CEO Mark Zuckerberg essentially shrugged off accusations that his company had any hand to play in influencing the election, even as an internal task force formed to weed bad sites out of the Audience ad network.
Zuckerberg has since reversed course on his indifference, introducing a third-party fact-checking program in December and seeking out a new head of media partnerships. Here’s to hoping less trending News Feeds stories next year have headlines like “Yoko Ono: ‘I Had An Affair With Hillary Clinton In The ’70s.’”
3.) Overshooting the mark
In an era where knowing as much about the individual consumer as possible earns a premium, is it possible to overreach when it comes to ad targeting? The answer for marketers on Facebook came as a solid “maybe” this year when Procter Gamble, the world’s largest advertiser, announced plans to peel back its ad targeting via the platform in August.
“We targeted too much, and we went too narrow,” PG’s Chief Brand Officer Marc Pritchard told The Wall Street Journal.
While over-targeting is hardly Facebook’s fault alone, the platform couldn’t help but become a flashpoint for discussions on the subject following PG’s admission of error. Since Facebook is so massive, it often serves as a litmus test for what is and isn’t working in the digital ad business, both the good and bad.
Given the rise of ad blockers on mobile and desktop — and Facebook’s apparent inability to stop them — there’s still a ways to go for everyone in the industry to make sure the good wins out.
4.) So long, Atlas (or at least some of it)
If recent news about the malicious Russian bot farm Methbot — possibly the largest ad fraud scheme of all time — taught digital advertisers anything, it’s that nowhere online, not even on the biggest, most seemingly secure platforms, is safe.
In March, Facebook found that out the hard way when it had to shutter the demand-side ad buying platform it had been testing through its primary ad server, Atlas.
“We were able to deliver ads to real people with unprecedented accuracy, but came up against many bad ads and fraud (like bots),” Dave Jakubowski, head of Facebook ad technology, wrote at the time. “While we were fortunately able to root out the bad actors and only buy quality ads, we were amazed by the volume of valueless inventory.”
Facebook indeed announced plans to shutter ad serving via Atlas completely in mid-November, stating it would, perhaps unsurprisingly, pivot focus to sharpening its measurement tools instead.
5.) Copycat behavior
It may be a little unfair to only pile on the negatives, as Facebook continues to experiment with bleeding edge technologies that might lead the wave of where social is going next.
The company remains a world leader for VR and facial recognition software and has dominated the conversation around chatbots thanks to Messenger. New experiments like Caffe2Go, announced in November, hint at the creative possibilities for AI on social, and Facebook has been key in getting marketers excited about the idea of “live” with real-time audio options and Live 360, a new video format that combines immersive 360-degree views with streaming.
However, in other areas, Facebook not only showed it was a little short on new ideas but also willing to blatantly copy the competition. Snapchat in particular is clearly top of mind, as Facebook tested Snap-aping standalone apps, along with eerily familiar features for Facebook proper, Live and Messenger.
The mimicry is understandable, in some sense: Facebook, despite its massive total audience of nearly 2 billion, is struggling to attract younger demographic groups like Gen Z while Snapchat has a strong hold on their attentions. But the Facebook features that excite most — a recently unveiled Morgan Freeman-voiced AI is pretty cool — are definitively less derivative than copycat flops like Poke or Slingshot.
Hopefully, there’ll be more of the new and less of the old in 2017.
Facebook Launches Live Video Chat, Pinterest Introduces Trending Topics
Live chat and live video streaming are likely to be big parts of marketing and communication strategies for many businesses in 2016. And for businesses that plan on using those strategies, there are a few new tools to choose from.
Recently, Facebook announced a new group video chat feature. And for marketers who regularly use Pinterest, the image sharing platform released a list of 100 trending topics you may want to keep in mind. Learn about this and more in this week’s Small Business Trends news and information roundup.
Social Media
Facebook Messenger Introduces Group Video Chat — with Up to Six People at a Time
Back in September, Facebook (NASDAQ: FB) launched Messenger Instant Video to allow Facebook Messenger users to broadcast real-time video in Messenger text exchanges. Now the social networking giant has introduced Group Video Chat in Messenger, a real-time video option that has practical business applications.
Top 100 Trending Topics for Pinterest Marketers Heading Into 2017
Pinterest has revealed trends it predicts will dominate in 2017. The third annual Pinterest 100 report (PDF) narrows down the top trends in 10 key categories the image sharing social network expects to be hot in the new year.
How to Use the New Instagram Live
In the last few weeks, Instagram announced it was adding a live feature to its now popular Instagram stories — and it has. Live videos are already popping up on Instagram! The new feature allows users to stream real-time videos via Instagram Stories. But unlike Facebook Live and Periscope, Instagram Live videos aren’t hosted on the platform.
Snapchat Could Use Augmented Reality to Differentiate From Facebook, Instagram (Watch)
How do you compete with huge brands like Facebook and Instagram? Well, if you’re Snapchat, you acquire new technology startups. Snap Inc., the company that owns Snapchat, just acquired Cimagine, an augmented reality firm based in Israel. Right now, Cimagine mainly makes tools for home retailers and manufacturers.
Economy
Will Fed Rate Hike Mean Easier Access to Small Business Loans?
The Federal Reserve raised its benchmark interest rate Wednesday for only the second time since the 2008 recession, citing falling unemployment and low inflation as key factors in its decision. According to Fed Chairwoman Janet L. Yellen, the country has seen sustained economic growth over the past few years.
Minimum Wage Going Up in Many Communities: Is Your Business Affected?
Two significant events are set to take place in New York City on New Year’s Eve. One will be, as always, the ball drop in Times Square. The other is that minimum wage workers will be among the first across the country to receive a new mandated pay hike in 2017.
Marketing Tips
More Millennials Living With Parents And What This Means for Your Business (Watch)
A lot of young adults are still living with their parents. In fact, data released by real estate tracker Trulia indicates that nearly 40 percent of 18-to-34-year-olds lived with a parent or other family member in 2015. That’s the highest percentage since the Great Depression came to a close in 1940. Of course, there are several factors that contribute to this.
These Were the Best Viral Campaigns of 2016
As 2016 comes to a close, it’s a great time to look back on all the different marketing campaigns of the past year. Some were more effective than others at getting consumers’ attention. And there’s a lot you can potentially learn from looking at those viral marketing campaigns. Here are some of the most popular ones from 2016.
Retail Trends
Mall Fights: Yet Another Reason For Customers to Shop Online
Massive brawls broke out at malls across the country a day after Christmas. Police say almost all of the brawls were initiated by juveniles. Some were minor scuffles at food courts. Others were violent clashes that led to mass evacuations.
Small Biz Spotlight
Spotlight: Kanbanize Helps Businesses Measure Success
Small business owners are required to wear many different hats. But managing every single process and looking at all the analytics and results to make sure your business runs as efficiently as possible can be incredibly time consuming. That’s where process management tools like Kanbanize come in.
Technology Trends
Take That Amazon! 7-Eleven Drone Delivery Has Already Started in the U.S.
Move over Amazon! 7-Eleven, the iconic chain of convenience stores with locations throughout the United States and Canada, has already completed more than 70 routine commercial drone deliveries in the U.S. And all this while mega-online retailer Amazon, which first floated the idea in a big way, remains mired in regulatory red tape and forced to test its deliveries overseas.
Wow! Self-Making Bed Shows an Example of a Real-World Market Need
If necessity is the mother of invention, Kickstarter is its playpen. SMARTDUVET: the self-making bed, is a campaign that launched on Kickstarter and has already surpassed its $30,000 (Canadian) goal by almost $11,000 as of this posting. If there is one thing Kickstarter has highlighted is, there is a market for almost every imaginable idea.
Here’s a First for Apple – But Not a Good One (Watch)
If you think that one bad customer review can be bad for business, just think about how much a negative review from a trusted authority like Consumer Reports would hurt. Unfortunately for Apple, the tech giant is about to find out. For the first time ever, Consumer Reports decided not to recommend the new line of Macbook Pros over battery life concerns.
Image: Facebook