Archives de catégorie : Video Marketing

7 Important Digital Skills All Marketers Should Master In 2017 – Forbes

Marketing isn’t what it was 10 years ago (or even 5), with all the advancements of technology and data the past few years have brought. According to HubSpot, half of all new marketing hires will require technical skills. Here are some that will probably be on that list of job requirements.

Photo courtesy of Pexels.com

1. Analytics

The very cornerstone of marketing as an industry is understanding the target audience in order to reach out to them effectively. In the modern world, that is best accomplished through collecting and analyzing data–often in large amounts.

Jess Vadino, senior strategist at Monetate, says, “No marketer needs to be a data scientist, but marketers should know the ins and outs of analytics platforms they use – and those their clients use. Someone who works with e-commerce clients, for instance, will be that much more valuable when they can point to the impact their work has had on the clients’ business KPIs, not just SEO ranking.”

2. SEO

Some people may claim that SEO is dead, but for marketers, that couldn’t be further from the truth. Organic search results have the potential to be much more powerful than paid ads, especially if they make it to the first page, and it’s been estimated that nearly 40% of customers find the company through search.

That said, algorithms and best practices are constantly evolving, so SEO is one skill that requires consistent updating and refining. Because of this, many companies prefer to have a dedicated SEO expert (or a team of them) rather than more general marketing professionals who know some SEO. Still, it’s well worth the time for any marketer to invest some time in grasping at least the basics.

3. HTML/CSS

Many marketing roles involve writing–whether it’s sales pages or blog posts. Being familiar with HTML at the very least will expedite the process of getting that content on the site and looking good.

Plus, Vadino adds that it makes cross-team communication much smoother: “While I’ve never had to write code as a marketer, understanding the basics makes conversations across teams so much easier.”

4. WordPress (or related CMS)

Tying in with the above, blogging and publishing content is key for marketing. Therefore, as a marketer in 2017, knowing how to get around a content management system (CMS) is crucial.

WordPress is one of the largest–to the point where it actually runs 27% of the entire Internet (nearly 16 million sites)–so starting there is your best bet. The good news is once you understand how to get around one CMS, it’s not tricky to get around another.

5. Video

Online video marketing (including the new darling, live video) is invoked by many marketing professionals as the future of the field.

“We saw this trend emerge in 2016 on almost every major social network, as brands looked to video as a way to communicate more easily with their readers,” says Divya Kunapuli, Director of Marketing at NGP VAN. “In 2017, marketers should not only know how video is used in marketing but master scripting, shooting, and editing videos for Facebook, Twitter, Snapchat, etc. As someone who is self-taught in video production, I can attest to how simple it is to learn (especially given how you can do it all on your phone).”

Amber van Moessner, Director of Content at Livestream, weighs in on the power of streaming live. “Audiences spend more time with live video, and are willing to show up, participate, and join the conversation on social media more so than with VOD (video on demand) or blog content.”

The trick (and difficulty) to live video, though, is that it still has to be polished and compelling. “In 2016 we saw too many brands propping up folks who were not camera ready on Facebook Live to sometimes disastrous results,” says van Moessner. “Marketers and publishers need to be sure they’re ready to create high-quality live video for audiences in 2017, and that includes everything from equipment to on-screen talent. As this becomes the norm in content marketing, only the best live video will stand out.“

Video Marketing Secrets From Award-Winning Producer Amber …

In this video, Entrepreneur Network partner Kate Volman meets with Emmy Award-winning producer Amber Tollefson to discuss video marketing

Content is king and video is queen, says Tollefson. People want content daily, and video is one of the best ways to provide them with useful and engaging information. Although, sometimes it can be hard to make the time. But, rather than overwhelming yourself, simplify the process and use tools. 

To start, you don’t need a fancy camera, lighting and a microphone — you can use your smartphone. Over time, you an begin upgrading something, but the first step is to simply get started. Tollefson recommends smartphone tools to help amplify your phone’s camera, and she also recommends using the website Animoto.com for an easy-to-use editing website. 

In the end though, just have fun, be authentic, and go out there and share your story. 

To learn more, click play.

Watch more videos from Volman on her YouTube channel here. 

Related: 3 Sales Strategies to Help Increase Your Business in 30 Days

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

Procès du « père grand-père » : Jacques Roger Lesage coupable de quatre chefs d’accusation – ICI.Radio

L’homme d’affaires de 79 ans est reconnu coupable de quatre chefs d’accusation sur six. Le jury le reconnaît coupable d’agressions sexuelles et d’inceste contre ses filles Lucie et Nathalie Lesage, mais l’acquitte des chefs d’agressions sexuelles contre son autre fille, Chantal Knippenberg.

Il faisait face à trois accusations d’inceste, à deux accusations d’attentat à la pudeur et à une accusation d’agression sexuelle. Les faits reprochés remontaient à juillet 1971 et se sont déroulés jusqu’en décembre 2004.

« Une délivrance totale »

À leur sortie du tribunal, Lucie et Nathalie Lesage ont tenu à remercier la population du soutien dont elles ont pu bénéficier tout au long du procès. Elles se sont dites très soulagées du verdict.

C’est une délivrance totale. Cent livres de moins sur mes épaules.

Lucie Lesage, victime de Jacques Roger Lesage

Lucie Lesage en est même venue à exclure son père de sa vie. « Ce n’est plus mon père. C’est un minable », a-t-elle dit.

Lucie et Nathalie Lesage sont heureuses d'avoir enfin pu témoigner de leur réalité.
Les soeurs Lucie (à gauche) et Nathalie (à droite) Lesage se sont dites soulagées du verdict de culpabilité de leur père. Photo : Radio-Canada

Sa soeur Nathalie partage ce sentiment. Elle a également mentionné qu’elle pouvait, pour la première fois, regarder l’avenir avec espoir.

C’est une nouvelle vie qui commence. On peut enfin dire que c’est fini. On tourne la page.

Nathalie Lesage, victime de Jacques Roger Lesage

La troisième présumée victime déçue, mais fière

À sa sortie du tribunal, Chantal Knippenberg s’est dite satisfaite de voir son père reconnu coupable des crimes commis contre ses deux soeurs, bien qu’il ait été déclaré non coupable des accusations qui auraient été commises contre elle.

« Dénoncez! », a-t-elle déclaré, à l’intention des victimes de crimes semblables. Elle a dit avoir ressenti de la haine et de la rage contre son père au moment de témoigner contre lui.

Chantal Knippenberg s'est dite déçue du verdict mais fière de son témoignage.
Chantal Knippenberg s’est dite déçue du verdict mais fière de son témoignage. Photo : Radio-Canada

Mme Knippenberg s’est dite heureuse pour ses soeurs, mais triste de constater que le jury n’a pas cru à sa version des faits.

Avant de s’adresser aux journalistes, elle a longuement étreint des membres de sa famille, dont sa soeur Lucie. « Je vous aime », leur a-t-elle dit, la voix remplie d’émotion.

L’importance de dénoncer rapidement

L’avocat de la défense Jacky-Éric Salvant a de son côté estimé que le procès a démontré l’importance pour les victimes de dénoncer rapidement leur agresseur.

« Lorsque ça fait au-dessus de 30 ans que les faits se sont passés, c’est extrêmement difficile pour tout le monde », a-t-il souligné. « Ce n’est pas un dossier facile, mais je crois que justice a été rendue. »

Un long calvaire

Des tests d’ADN ont démontré que M. Lesage est bel et bien le père des trois enfants de sa fille Lucie. Cette dernière est tombée enceinte pour la première fois à l’âge de 13 ans.

Lucie avait subi ses premières agressions sexuelles à l’âge de 7 ou 8 ans. Elle a été agressée quotidiennement pendant de longues années, notamment au cours de ses grossesses.

M. Lesage a été arrêté en novembre 2014 à la suite d’une plainte de sa fille Lucie, plus de 40 ans après que celle-ci eut subi sa première agression.

Avec les informations de Pascale-Marie Dufour et de Michel-Denis Potvin

L’avantage numérique permet au Canadien de battre les Devils 3-1

Profitant d’un avantage numérique de trois minutes en troisième période, à la suite d’une pénalité majeure décernée à Karl Stollery et d’une mineure pour rudesse contre Torey Mitchell, le Tricolore a brisé une égalité de 1-1 en touchant la cible à deux reprises.

Shea Weber a mis un terme à une disette de huit matchs sans faire bouger les cordages en décochant un puissant tir sur réception qui a trompé la vigilance de Keith Kinkaid, à 3:01 du troisième vingt. Une minute 22 secondes plus tard, Max Pacioretty a ajouté un but pour procurer une avance plus confortable à sa troupe.

Récemment muté sur le troisième trio, Alex Galchenyuk avait également marqué alors que son équipe évoluait avec un joueur en plus, en première période. L’attaquant de 22 ans a aussi ajouté deux mentions d’assistance. Alexander Radulov s’est quant à lui fait complice des trois buts des Montréalais.

Le défenseur recrue Steven Santini a été l’unique marqueur des Devils, qui ont vu leur séquence de trois victoires prendre fin. L’ancien du Canadien Pierre-Alexandre Parenteau a amassé une aide dans la défaite.

Invaincu à ses trois derniers départs, Al Montoya n’a pas été testé souvent devant le filet du Tricolore et il a repoussé 15 rondelles pour signer un septième gain cette saison.

Kinkaid a su faire le travail à forces égales, mais ses 23 arrêts ont été insuffisants.

Le Canadien reprendra le collier samedi soir, au Centre Bell, contre les Sabres de Buffalo.

L’avantage numérique fait le travail

L’entraîneur-chef du Canadien, Michel Therrien, avait demandé un niveau de compétition plus élevé de la part de ses joueurs et ils ont bien répondu en début de match. Ce sont cependant les locaux qui ont été les premiers à s’inscrire au tableau indicateur.

À la suite d’un arrêt facile de Montoya, la rondelle s’est retrouvée à la pointe droite. Santini l’a récupérée et il a décoché un tir anodin qui a terminé sa course dans le fond du filet. Gênant le travail du gardien du Tricolore, Travis Zajac a semblé faire dévier la rondelle à la limite de la légalité, mais la reprise vidéo a finalement confirmé le but du défenseur recrue des Devils.

Le Canadien n’a pas mis de temps avant de répliquer. Un peu plus d’une minute plus tard, Radulov est entré dans la zone adverse et il a aperçu Galchenyuk qui se dirigeait vers l’enclave. Il lui a refilé la rondelle et Galchenyuk a fait mouche grâce à un tir sur réception précis à ras la glace.

Les deux défensives se sont resserrées en deuxième période et les meilleures occasions de marquer sont venues des bâtons des visiteurs. Jacob De La Rose a fait dévier une rondelle sur la barre horizontale dans les premières minutes de l’engagement et Pacioretty a habilement redirigé un tir entre ses patins, mais Kinkaid a sorti la jambière pour le priver temporairement d’un 21e but cette saison.

En troisième période, Stollery a ouvert la porte à la troupe de Therrien en servant une mise en échec dangereuse à Nathan Beaulieu. Écopant une pénalité de cinq minutes pour avoir donné de la bande, Stollery n’a pu que constater les dégâts quand Weber et Pacioretty ont tour à tour déjoué son gardien.

Donald Trump investi président sous les huées et les acclamations

« À tous les Américains des petites et grandes villes, des montagnes et des côtes, vous ne serez jamais oubliés à nouveau. Vos rêves vont définir notre destin. Nous allons rendre à l’Amérique sa force, sa prospérité et sa fierté. Nous allons lui rendre sa grandeur. »

Donald Trump avait à peine terminé son discours d’investiture hier que John Manning, un militaire à la retraite de l’Alabama, a lancé un cri enthousiaste. « Enfin, nous avons un vrai leader ! », a dit le septuagénaire qui avait enfilé les couleurs militaires pour assister à l’investiture de « son » président.

« C’est la première et probablement la dernière fois que j’y assiste », a dit l’ancien commandant de peloton qui a été déployé pendant la guerre du Viêtnam. Grâce au billet que lui avait donné un élu, il se trouvait à moins de 50 mètres des marches du Capitole où Donald Trump et Mike Pence, le vice-président, avaient prêté serment, la main sur la bible.

Les mots de Donald Trump, qui a promis « d’assécher le marécage » de corruption qu’est Washington pour rendre le gouvernement au peuple, l’ont atteint droit au coeur. « C’est comme s’il me parlait directement à moi pendant son discours », a dit l’homme, ému aux larmes, avant d’ajouter rapidement : « Non, je ne pleure pas. Les Marines ne pleurent jamais. »

Hier, comme John Manning, ils étaient des dizaines de milliers à avoir fait le chemin jusqu’à la capitale du pays pour assister à la passation des pouvoirs de Barack Obama à Donald Trump. Munis de ponchos en plastique (les parapluies étaient interdits), ils ont attendu pendant des heures pour assister à la 58e investiture de l’histoire américaine.

Ils ont applaudi l’arrivée des politiciens conservateurs – dont l’ancien président George W. Bush -, se sont extasiés devant la tenue de la nouvelle première dame, Melania Trump, et ont hué les politiciens démocrates. « Ivanka Trump sera notre première femme présidente », a lancé Mia Iannotti en voyant la fille aînée du nouveau président arriver en scène.

DES PARTISANS RAVIS

Les partisans du milliardaire qui a déjoué tous les pronostics en devenant président en ont eu pour leur argent hier. « Donald Trump était plein d’esprit et m’a donné espoir en l’avenir », a dit à La Presse la jeune Riley, 17 ans, qui avait pris congé de son école secondaire du Texas pour faire le voyage jusque dans la capitale. « Les divisions raciales se sont aggravées sous Obama, Donald Trump va s’attaquer à cette situation », a déclaré pour sa part Marc Andrews, homme d’affaires de la région de Boston, qui a décidé de faire le voyage à la dernière minute.

Les partisans de Trump qui ont assisté aux festivités reflétaient son électorat : les hommes étaient en majorité et les minorités visibles, elles, très minoritaires.

Afro-Américaine de Chicago, Adrian Wright était l’exception qui confirmait la règle, hier. « Il y a beaucoup de violences dans les quartiers défavorisés et les hommes noirs en paient le prix. J’ai été déçue par l’administration précédente, alors je me suis tournée vers Trump », a dit Mme Wright en relevant sa casquette constellée de faux diamants reproduisant les étoiles du drapeau américain.

LE CIEL S’EN MÊLE

La cérémonie s’est déroulée sans anicroche, si ce n’est que le ciel a choisi exactement le début du discours de Trump pour laisser tomber quelques gouttes de pluie. Hormis la météo maussade, tout était réglé comme du papier à musique pour que la prestation de serment du nouveau président ait lieu exactement à midi, comme le veut la tradition.

C’est lors de ce moment solennel que les échos d’un autre Washington sont parvenus jusqu’au Capitole. Alors que Donald Trump avait mis la main sur la bible, des sifflets et des cris se sont fait entendre. 

« Nous sommes le peuple », criaient des manifestants à l’extérieur de l’immense périmètre de sécurité.

Ces derniers se sont regroupés au nord du siège du Congrès. En début d’après-midi, des affrontements ont eu lieu entre la police et des manifestants rassemblés au square Franklin, situé tout juste devant le siège du Washington Post.

Les autorités ont lancé des bombes assourdissantes pour disperser les manifestants qui scandaient « Il n’est pas notre président ». Des journalistes sur place ont notamment vu des protestataires vêtus de noir et masqués s’en prendre aux vitrines de plusieurs commerces. L’échauffourée, qui a duré plusieurs heures, s’est terminée par l’arrestation d’une centaine de personnes.

APRÈS L’INVESTITURE, LA RÉSISTANCE

Ailleurs dans la ville, d’autres manifestants ont tenu à faire entendre leur voix pacifiquement. C’est le cas de Gabby S., 24 ans, qui était venue de Baltimore pour protester contre l’investiture d’un président qu’elle juge intolérant. La jeune femme, qui tenait une affiche délavée sur laquelle on pouvait lire « L’amour est plus fort que la haine », croit que le nouveau président divisera les Américains. « Pendant son discours, il a dit à ceux qui l’avaient élu ce qu’ils voulaient entendre. Il n’est pas le président de tous les Américains », dit-elle. Elle raconte que pendant qu’elle manifestait en silence, des passants pro-Trump lui criaient de se trouver un emploi. « Il y a deux hommes d’âge mûr qui m’ont lancé des framboises », dit-elle, éberluée.

Gabby S. dit vouloir répondre aux agressions verbales qu’elle a subies hier en prenant part à la Marche des femmes à Washington demain. Pour cette marche, qui sera le premier grand défi populaire au nouveau locataire de la Maison-Blanche, plus de 250 000 personnes sont attendues. Le mandat de Donald Trump commence sur les chapeaux de roue.

Drake’s marketing skills catch eye of researcher at London’s Western University

He’s a Grammy Award-winning rapper who coined the term YOLO (you only live once) and has more than 50 million social media followers.

And now, for the first time, the hip hop artist Drake is the subject of an academic paper.

Western University doctoral candidate Amara Pope, 22, researched how Drake successfully crafted a hybrid identity — through his music video and lyrics, that makes him appeal to a wide range of audiences — both locally and globally.

“I wanted to see how he drew his primary fan base and how he was able to build off of that . . . and rise to the top so quickly,” said Pope, who analyzed three of Drake’s early videos for her research.

Born to a black Catholic father from Memphis, Tenn., and a white Jewish mother from Toronto, Drake grew up in Toronto, a city that features prominently in his music and videos.

Pope said it’s no coincidence the 30-year-old rapper, whose full name is Aubrey Drake Graham, makes so many references to his Canada-U.S. connections, religious background and class struggles.

“Canada prides itself on its multicultural identity, so he becomes a poster boy for the Canadian identity,” she said.

Drake’s video for his hit Started From the Bottom depicts his rise from stocking shelves at Shoppers Drug Mart to becoming a globe-­trotting celebrity. It opens with a shot of multicultural youngsters playing on a soccer pitch with a Toronto Parks, Forestry and Recreation logo.


Amara Pope, a Western University doctoral candidate in media studies, is researching musical artists as entrepreneurs and how they use self-branding to create their public images. (MORRIS LAMONT, The London Free Press)

“His ability to connect to so many different communities allowed him to have such a wide audience and allow people to really connect to his lyrics and his music and his music videos,” Pope said.

Born in Elmira, a small community north of Waterloo, Pope first started researching Drake while completing her master’s degree in communications at Wilfrid Laurier University.

Her paper on Drake was published in the academic journal Stream: Culture/Politics/Technology on Dec. 31.

Now in the first year of doctoral studies, Pope is expanding her research to explore how musicians use self-branding to create public images, taking a gender-specific lens to the practice.

Unlike many graduate students who dream of the ivory towers, Pope’s angling for a career in Toronto — widely known as “The Six,” thanks to Drake — working in branding in social media marketing.

So far, her work has attracted attention from media outlets across Ontario, but it hasn’t drawn any feedback from the rapper.

“I’m hoping that through all this publicity, he’s actually going to tell me what he thinks about my research,” said Pope, a Drake fan. “I’ve been tweeting at him, but I haven’t heard from him yet.”

dcarruthers@postmedia.com

twitter.com/DaleatLFPress

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image Presenting the weekly advertiser index that lists the brands which have generated most engagement with users on the micro-blogging site Twitter. This week’s top five engaging tweets have emanated from Twiter handles on the brands, @justvoot, @intelindia, @asianpaints, @oppomobileindia, @googleindia

1) @justvoot

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image

A new series Untag presented by Moto Z was available for the public to watch via streaming exclusively on Voot and to promote the series, @justvoot released a trailer for the series in a tweet. As the series revolved around judgements that people get based on their appearance, @justvoot also ran an interesting campaign #Untagin4Words where they posted photos of the characters from Untag and got followers to describe them in 4 words.

Link to tweet with highest engagement

2) @IntelIndia

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image

@IntelIndia was involved in this year’s Consumer Electronics Show #CES2017 naturally and live tweeted throughout the event. From new product launches to announcements of collaborations with other companies, @IntelIndia tweeted it all with accompanying photos to keep their followers updated on the event. The tweet that received the most engagement was one that featured their VR and photos of attendees trying them to play the new game Arizona Sunshine.

Link to tweet with highest engagement

3) @asianpaints

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image

@asianpaints promoted the Apex Ultima Protek, a durable exterior emulsion painting system that is meant to be waterproof and protect exterior paints from dampness, algae, etc. @asianpaints posted an advertisement video and ran an activity for their followers using the video. The activity involved them answering 6 questions related to the video with the hashtag #BarishKoAaneDo. 2 winners were selected and they each won Amazon vouchers worth INR 1,000.

Link to tweet with highest engagement

4) @oppomobileindia

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image

@oppomobileindia continued to run their #SelfieExpert campaign to promote their mobile phone OPPO F1s and they did that with the help of the stars of Bigg Boss Season 10 Manu, Manveer, Rohan, Nitibha and Lopamudra. They showed took a couple of selfies during the « OPPO F1s Selfie Expert, Calendar Task 2017 » and OPPO tweeted them out with #ILikeSelfieExpert.

Link to tweet with highest engagement

5) @GoogleIndia

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image

To celebrate the life of social reformer and poet Savitribai Jyotirao Phule, @GoogleIndia posted a tweet on her 186th birthday to remember her. The tweet described her as a champion of women’s rights and a #GoogleDoodle of her was attached. Together with her husband, Phule founded the first women’s school at Bhide Wada in Pune in 1848.

Link to tweet with highest engagement

‘Most Engaging Video Tweet’

1) @AxisBank

Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India - Image

The most engaging video Tweet of the week belongs to Axis bank (@AxisBank) for the launch of the Axis Bank Buzz Credit Card. The video Tweet is a fun portrayal of a discussion between two shopaholics who are accustomed to browsing and shopping online, and how the Axis Bank Buzz Credit Card is perfect for their needs.

Link to tweet

UNLIMITED leverages Facebook Live to unveil its latest collection

UNLIMITED leverages Facebook Live to unveil its latest collectionUNLIMITED leverages Facebook Live to unveil its latest collection - (Thinkstock image used for representational purposes only)
(Thinkstock image used for representational purposes only)

Arvind Lifestyle‘s brand UNLIMITED became the first fashion brand in India to unveil a new collection on Facebook Live which was powered by fan engagement. Digital marketing agency alivenow helped conceptualize and launch this unique FB Live video app engagement.

To unveil the new collection, fans were urged to like and react to the Live video and at a target of every 500 or 1,000 likes on the video, 3 new looks from the new collection were automatically revealed! There was a real-time counter showing how many likes the video received. Fans who liked the video could also see their names appear on screen, which made it truly an audience powered fan driven digital activation.

Commenting on this campaign, Jahnavi Duvvuri, senior account manager at alivenow shared, « Facebook Live is picking up and audiences are tuning into FB Live from their smartphones and desktops. We wanted to take Facebook Live engagement to a new level so we built an FB Live Video app which has real time counters and acknowledges fan participation. UNLIMITED’s new collection reveal was the right opportunity for them to use this technology and the response has been incredible! »

5 Things You Need To Add To Your 2017 Digital Marketing Plan

It’s 2017.

It’s a new year, which means a new you. It’s a chance for you to get a fresh start on your digital marketing plan. Maybe you want to get into a new social media platform or release a new product. Or you might be entertaining the idea of hiring an SEO expert to help you boost your ranking. One thing is certain, you want to continue growing your business, and you know you’re on the right track, but something is missing.

Meet Guy Sheetrit, CEO at Over The Top SEO (photo credit: Eldad Rafaeli)

No matter what your plan is, you have to have your mind set on a goal. Guy Sheetrit, CEO of Over The Top SEO and a respected speaker at last year’s Ungagged U.K. conference, has some important tips for what business owners should be focusing on in the upcoming year. Keep reading to get a feel for what’s important and how to handle each of these new digital marketing areas. He shared a lot of wisdom in response to my subsequent questions.

Brian Rashid: As a leader of an SEO Experts team, what do you think will be the challenges this industry will face in 2017?

Guy Sheetrit: Well, many people have been speculating on what major search engines have in store for us this year. But we can confidently say that drastic changes are highly unlikely.

That said, those who have not been paying attention to elements like mobile friendliness or content quality, will suffer dire consequences this year in terms of rankings and sales.

SEO teams should now focus on having outstanding content creators that actually contribute with Google´s knowledge vault if they want to ever be featured on the coveted knowledge graph. Keywords are losing ground to what is now known as “rich answers.” Users don´t want just information anymore, they want direct responses to their questions, and Google favors sites that provide them.

Rashid: Google has put emphasis on switching from « http » to « https. » Can you explain how the switch could help business owners with an online presence?

Sheetrit: Switching to « https » used to be debatable. That was until Google came out and said that they’re going to start favoring websites that have an SSL certificate. This is mainly to keep users safe. But more importantly, it’s going to show Google that you’re just as concerned with user experience (UX) as they are.

Have you noticed that sometimes, while loading a website on your mobile phone, there is an option to make the page mobile friendly? This is because a great UX keeps people coming back to your website. However, the main reason for switching to « https » is to protect your customer’s’ information. If they’re ordering a product or service from your website, SSL certification tells your customers that their sensitive information is safe.

Rashid: How would a business switch from « http » to « https »?

Sheetrit: Google has an entire section dedicated to this. You can find information on it here and here. If you need help installing an SSL certificate, you can always contact your host provider. They can either do it for you or walk you through it.

One important thing to note is that switching from « http » to « https » is treated like a site URL change. This means that your rankings are going to bounce around a bit. This is nothing to worry about asthey are going to eventually stabilize.

Another thing that is of concern to many business owners is free SSL certificates versus paid ones. If your web host is offering free SSL certificates then you can use those. But if you decide to go somewhere else just to get a free SSL certificate, you need to do your research first. My advice? Just don’t do it. A few dollars a year for a paid SSL certificate will save you a lot of headaches in the long run.

How To Watch ABC News’ Inauguration Coverage Live Online (Video)

Among the many options you have to watch coverage of Donald Trump’s inauguration Friday is ABC News, which will be available for streaming on basically any platform you might have lying around.

George Stephanopoulos will lead coverage of Donald Trump’s inauguration for the network from Washington, D.C. with a special edition of “Good Morning America” at 7 a.m. and continuing coverage through 4 p.m., ET. “World News Tonight with David Muir,” “Nightline” and “20/20” will air special editions.

“World News Tonight” Anchor David Muir, “Good Morning America” Anchor Robin Roberts, Chief Global Affairs Correspondent Martha Raddatz, “Nightline” Co-anchor Byron Pitts, Chief White House Correspondent Jonathan Karl, Special Correspondent and Senior Strategic Advisor Matthew Dowd, “World News Tonight” Saturday Anchor and Senior National Correspondent Cecilia Vega, “World News Tonight” Sunday Anchor and Correspondent Tom Llamas will join Stephanopoulos throughout the day.

ABC News Digital stream coverage of the Inauguration across desktop, mobile, social OTT properties. In addition, ABC News will produce a series of short form videos, including features explaining how the confirmation process works, and will live blog the confirmation hearings that started January 10.

ABC News will provide multi-stream live coverage of the day’s proceedings and the evening balls, including live anchored coverage with Digital Anchor Amna Nawaz, “Nightline” and “Good Morning America” Weekend Co-anchor Dan Harris and ABC News Contributor LZ Granderson starting at 8:30 a.m., ET.  The many livestreams of ABC News are available through its live video portal on ABCNews.com, as well as ABC News’ mobile apps and ABC News’ apps on Apple TV, Roku Xbox One.

ABC will also offer a 360-degree video, which can be seen above.

What 14 Stars Will Do Instead of Watch Trump’s Inauguration (Photos)


  • Donald Trump isn’t just having a hard time getting stars to perform at his inauguration — many don’t even want to watch it. Here are a few celebrities who have other plans on inauguration day. 



  • Judd Apatow

    Judd Apatow is among stars taking part in a « Love-a-thon » on Facebook Live to raise $500,000 to raise money for progressive causes.



  • Jane Fonda at the Cannes Film Festival

    Jane Fonda will appear during the Love-a-Thon.



  • Dan Savage

    « Savage Love » sex columnist Dan Savage volunteered on his podcast that on inauguration day, « I am going to be getting high, listening to musicals and sucking a d—. … I am going to have a media blackout. »

    Getty Images


  • Jamie Lee Curtis will also appear during the Love-a-Thon.



  • moby

    Moby says he turned down a DJ gig for the inauguration, and will instead perform at a benefit show on Friday at The Hotel Café in Los Angeles. 



  • Christopher Guest will bring his comedic genius to the « Love-a-Thon. »

     



  • Kathleen Wilhoite

    « Gilmore Girls » actress Kathleen Wilhoite told TheWrap: « I’ll be sitting shiva for democracy and equal rights while periodically getting up to go WWE on a punching bag I’ve colored orange and adorned with tiny doll hands. » 



  • John Leguizamo

    John Leguizamo is leading a protest, writing on Twitter: « At noon tomorrow turn your TV’s on to anything but the inauguration and lower its ratings as protest to not having a Latinx in his cabinet! … In solidarity of not 1 Latinx in #trumps cabinet Im asking artists to do a live feed at noon as a protest to #trump at noon time est! »

     



  • Patricia Arquette Equal means Equal Equal Rights Amendment

    Oscar winner Patricia Arquette is another « Love-a-Thon » participant.

     



  • Beau Willimon, creator of “House of Cards,” will spend part of inauguration day taking part in TheWrap and Politico’s Inauguration Hub event in Washington, DC — a day of issue-oriented discussions.



  • tim robbins

    Tim Robbins is another « Love-a-Thon » guest.



  • Mo Gaffney to Guest-Star on 'Baby Daddy'

    « Absolutely Fabulous » actress Mo Gaffney told TheWrap: « I’ll be in NYC girding my loins, figuratively (and literally because…well Trump and grabbing) to head to the Women’s March on Washington. Plus some mourning of democracy and common decency in the U.S. »

     



  • Jeff Tweedy

    Jeff Tweedy of Wilco will provide some « Love-a-Thon » music.



  • fisher stevens donald trump

    Actor and Academy Award-winning director Fisher Stevens will also join TheWrap and Politico’s Inauguration Hub event.

     



  • Bruce Springsteen at the Los Angeles Sports Arena

    Meanwhile, here are 23 Stars Definitely Not Performing at Donald Trump’s Inauguration. But bear in mind…



  • warner bros entourage mike tyson

    … not everyone in the entertainment industry gives the president-elect the cold shoulder. Check out our list of 37 Hollywood Stars Who Support Donald Trump.




1 of 17

Dan Savage has very specific plans for what to do instead of watching Trump

Donald Trump isn’t just having a hard time getting stars to perform at his inauguration — many don’t even want to watch it. Here are a few celebrities who have other plans on inauguration day.