Surtout, ne pas donner l’impression de se réjouir. Le résultat du premier tour de la primaire à gauche connu, Emmanuel Macron a refusé de s’exprimer, prétextant préparer son déplacement au Proche-Orient – au Liban puis en Jordanie – du 23 au 26 janvier. Mais le sourire était sur les lèvres de tous ses soutiens : Benoît Hamon en tête du scrutin et bientôt vainqueur, c’est l’assurance de voir une partie des électeurs de gauche basculer dans le camp de leur champion, veulent-ils croire.

Lire aussi :
 

Le duel des deux gauches menace le PS d’implosion

Depuis son départ du gouvernement, le 30 août, l’ancien ministre de l’économie répète qu’il ne veut pas participer à la primaire, assimilée à « une guerre des clans ». Selon lui, les gauches sont aujourd’hui irréconciliables et le Parti socialiste n’est plus qu’« un astre mort », incapable de se renouveler. Une analyse confirmée par les résultats du 22 janvier, selon son entourage. « Le scrutin valide notre analyse de départ : il se passe à gauche ce qu’il s’est passé à droite avec Alain Juppé et François Fillon, explique un conseiller de l’ancien ministre. Hamon et Valls vont se cartonner et rendre impossible toute réconciliation. »

« La gauche réformiste refusera de suivre Hamon »

« Le premier tour de la primaire montre que la gauche marche sur deux jambes totalement opposées, abonde Christophe Castaner, député (PS) des Alpes-de-Haute-Provence et membre du comité politique d’En marche !, le mouvement créé en avril 2016 par M. Macron. La preuve : Benoît Hamon dit lui-même que ce sera projet de société contre projet de société au second tour, un qualificatif qu’on utilisait jusqu’ici pour le Front national, pas pour un ancien collègue du gouvernement… »

Même s’il refuse de prendre parti et donne l’impression de se désintéresser du scrutin, Emmanuel Macron sait qu’il disposera d’un espace politique plus important si c’est M. Hamon qui l’emporte. « Benoît vainqueur de la primaire, c’est l’équivalent de la conquête du Labour par Jeremy Corbyn, estime un parlementaire hollandais. Toute la gauche de gouvernement, la gauche réformiste, la deuxième gauche, appelez-la comme vous voulez, refusera de le suivre. »

Lire aussi :
 

Hamon, le revenu universel au cœur du débat

A l’inverse, affronter Manuel Valls serait plus compliqué pour l’ex-banquier : les deux hommes ont été dans le même gouvernement et revendiquent la même filiation, celle de Michel Rocard. De même, M. Macron n’aime pas les rapports de force alors que M. Valls s’y complaît, ce qui pourrait donner un avantage à l’élu d’Evry lors d’un débat télévisé.

Aucune dynamique

Preuve du boulevard qui pourrait s’ouvrir devant M. Macron en cas de victoire de M. Hamon, la droite appelle ouvertement à une victoire de Manuel Valls pour tenter d’endiguer la « vague » revendiquée par le candidat de 39 ans. « Si la gauche socialiste veut faire barrage au hold-up de @EmmanuelMacron, elle fera gagner @manuelvalls le 29 contre tous les pronostics », a ainsi tweeté Yves Jégo, député de Seine-et-Marne et vice-président de l’UDI, après l’annonce du résultat du premier tour.

Autre motif de satisfaction pour les macronistes : la faible participation. Avec moins de deux millions de votants, contre plus de 2,6 millions à la primaire citoyenne de 2011 et 4,3 millions à celle de la droite en novembre 2016, le candidat désigné le 29 janvier ne bénéficiera d’aucune dynamique, affirme-t-on dans l’entourage de l’ex-ministre de l’économie. « Le nombre de votants ne donnera de tremplin ni à Valls ni à Hamon, la dynamique reste du côté d’Emmanuel Macron », se réjouit M. Castaner. Après avoir réuni plus de 10 000 sympathisants à Paris le 10 décembre, le candidat d’En marche ! compte faire une nouvelle démonstration de force lors d’un meeting à Lyon, le 4 février.

En refusant par avance tout accord d’appareil avec le Parti socialiste, comme il l’a affirmé le 19 janvier, Emmanuel Macron prend néanmoins un risque, celui de voir le candidat du PS refuser de se rallier à lui et se maintenir quoi qu’il arrive au premier tour de l’élection. Or, tous les sondages l’affirment, en tout cas pour le moment : l’ancien inspecteur des finances ne peut pas se qualifier pour le second tour du scrutin s’il a face à lui Jean-Luc Mélenchon et le candidat issu de la primaire de la Belle Alliance populaire. La partie de poker menteur entre socialistes et macronistes n’est pas terminée…

Social media is a household term in India now; however, the intricacies of this massive medium getting more webbed every hour will make things not-so-easy for online businesses in 2017. What could be the changing trends over the next 12 months?

The paradigm in the Indian online space is changing rather fast. In the last five years, internet and social media users have increased by 1 billion in the world and India definitely ranks high on increasing user numbers. With over one-third of the world’s population accessible via social media, there is a larger market that has opened up and similarly, there is a bigger challenge of getting lost in the noise.

Consequently, enterprises have become skeptical as well as sensitive when it comes to marketing their businesses on social media. The changing trends, the increasing proliferation and the evolving tastes that urge social media users to engage need a close watch. We at Asiacom have studied and furnished some of the most imperative trends and tips for social media marketers that will assist them to fine tune their approaches and target niche communities. Check out the most crucial five trends of social media marketing in 2017:

Marketing automation

How feasible is it to employ a dedicated individual to monitor and gauge social media activities? A recent study by a US-based firm smallbiztrends.com says that 92 pc of the companies are losing revenue for this reason and also not getting the desired results. 2017 is going to be the year where marketing automation on digital assets will be the innovative trend. The same study also finds out that 91 pc of the marketers in the world are now convinced that automation is the future and there is no way out. With a host of demographic versatility, social media management tool is becoming more and more apt for brands to make an impact.

Visual Marketing

Are you frequently using the Facebook Live or Twitter’s Periscope? Video sharing tools such as DubSmash, Blab, etc have taken the market by sheer innovation and tapping the trend of users becoming keener on interesting video content. The smarter marketers have integrated live feeds in their strategies and the way the US Presidential Election was broadcasted live by BuzzFeed remains an example for new trends in the marketing sector. Live videos bring maximum engagement with your followers and audience and in a crowded social media feed; integration of new media in an audio-visual experience is the key to reaching the untapped market.

Increased Personalisation

Understanding your consumer behaviour is another pivotal aspect that will decide the success of your marketing strategy in 2017. More ads and commercial content on the internet is making users weary and personalisation could be the only way that can help marketers break through the chaos of information noise. Some social media marketing tools and apps are already incorporating features to support personalisation and targeting.

Brand Advocacy

Advocate marketing is seeing a huge rise in the world of social media and there are increasing investments in the same. Micro-influencers have come into play and they have started deciding the brand’s social media reach as they have turned out to be the more influential factors than the brand it endorses. It is interesting to understand how employees, customers, and even social media fans can be influencers in building a brand identity. Thus, 2017 will be a year that will essentially witness the use the brand advocacy trick to increase the footprint on social media.

Native content

While the world is communicating seamlessly in an international language – the affinity towards native advertising is probably best described in Joe Pulizzi’s words as ‘gateway drug’. Pulizzi, the pioneers of content marketing in social media has often referred to this disrupting method as awareness programme. While native messages have more impact, a study finds that ads made in colloquial speech or languages will grow to USD 21 billion by 2018.

Organic sharing, personalised native messages, figuring the right automation tool, and using audiovisuals as the primary system to reach your audience would define your success in 2017 as far as social media is concerned. And yes, try to have more micro-influencers in your team who would be the best people to take your message to the world.

What are your plans for 2017? We, at Asiacom, are waiting to indulge in a chat very soon. Get in touch…

Service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service in favor of new products that use over the top (OTT) technologies to compete with Amazon and Netflix. With OTT competition significantly increasing in mature pay-TV markets, ABI Research forecasts that live linear OTT video services will grow to approximately US$7 billion dollars of worldwide revenues by 2021, from a little more than US$1 billion in 2016.

The most recent OTT service launch is DirecTV Now, an ATT national product with live linear TV. « These services meet the consumer demand for anytime, anywhere programming and mobile-centric viewing while targeting a larger national audience, » said Sam Rosen, managing director and vice president at ABI Research. « The services fit within carriers adopting mobile-first mindsets as mobile subscriber bases and revenues exceed fixed line revenues, largely due to per-consumer as opposed to per-household connections. This helps win the battle for exclusive content rights but poses strong technical challenges. »

Delivering these services comes with many technical challenges. Developing robust content management systems, video transcoding and storage pipelines, application ecosystems, and piecing together adequate video distribution networks are just the beginning. Quality of service assurance, network congestion management, content protection including analytics-based protection, such as modules which limit password sharing, and business analytics are some of the technical challenges to offer mobile OTT services. As mobile video consumption increases, mobile operators are exploring policy-based approaches to meet customer expectations and manage the effects of video services on mobile data caps.

The technical challenges are so significant that many operators made significant investments in technology platforms. ATT/DirecTV purchased Quickplay Technologies to gain better control of its OTT launch. Even so, some outages occurred as the platform scaled. Disney took an equity stake in BAMTech (formerly MLB Advanced Media) to have better strategic control over its syndication platform.

« Despite the technical challenges, OTT services help pay-TV operators attract cord-cutters with a cheaper pay-TV alternative, as well as next-generation customers who never planned to subscribe to a traditional pay-TV service, » said Khin Sandi Lynn, industry analyst at ABI Research. « Live OTT services, particularly sports packages, continue to gain the most traction, as they allow customers to watch the same live programs that they receive through pay-TV services at a fraction of the cost. »

Les manifestantes, regroupées dans le cadre de la Marche des femmes, ont été des centaines de milliers à défiler dans les rues des principales villes américaines, comme New York, Philadelphie, Chicago, Los Angeles, mais aussi Paris, Berlin, Londres, Prague, Sydney et Montréal.

Les appels aux manifestations se sont rapidement multipliés après qu’une grand-mère, Teresa Shook, avocate à la retraite vivant à Hawaï, eut lancé un appel à la mobilisation sur Facebook après l’élection de Donald Trump.

Les organisateurs souhaitaient que cette mobilisation montre au nouveau président américain que ses actions seront surveillées de près par les femmes du monde entier.

Il y aura des militants qui se battent pour que tous les Américains puissent profiter des valeurs qui nous sont chères, mais aussi des gens qui ont été choqués et qui ont peur de la direction que prend le pays.

À Chicago, les organisateurs ont dû renoncer à faire défiler la foule, trop importante, optant finalement pour un simple rassemblement. La police a dénombré plus de 125 000 personnes.

À Los Angeles, plus d’un demi-million de personnes ont défilé dans les rues, selon les autorités.

La plus importante de toutes les manifestations se tenait à Washington. Selon les responsables municipaux, entre 200 000  et 500 000 personnes ont pris part à la marche.

L’affluence était si importante à Washington que les organisatrices ont dû modifier leur plan, car il était impossible de marcher sur l’esplanade du National Mall. Au lieu de se rendre ensemble vers la Maison-Blanche, elles ont demandé aux manifestantes de s’y rendre par les rues avoisinantes.

Les autorités du transport en commun à Washington ont rapporté que plus de 275 000 personnes ont utilisé le métro samedi, contre193 000 personnes la veille, le jour de l’investiture de Donald Trump.

Les manifestants s’étaient donné rendez-vous symboliquement sur l’esplanade devant le Capitole, soit l’emplacement même de l’assermentation du 45e président des États-Unis. La marche s’est ensuite dirigée vers la Maison-Blanche.

Contrairement à la cérémonie de la veille, de nombreuses célébrités ont pris part au rassemblement, notamment Katy Perry, Scarlett Johansson, Ashley Judd, Melissa Harris-Perry, Michael Moore, Janelle Monae, Samantha Ronson et Mary Chapin Carpenter.

D’autres ont livré des prestations, comme Madonna et Alicia Key. « Oui, je suis fâchée. Oui, je suis outrée », a déclaré la chanteuse Madonna, qui a interprété deux chansons lors du rassemblement.

Je ne pense pas que [Trump] ait accédé au pouvoir. Le pouvoir est ici.

L’organisation américaine à l’origine de l’événement, « Women’s March », a estimé qu’à l’échelle internationale plus de 2 millions de personnes avaient pris part aux « Sisters Marches », c’est-à-dire les Marches des sœurs.

Pas de gazouillis de Trump

Sur Twitter, le nouveau président des États-Unis est resté coi sur ces manifestations. Il a plutôt tweeté qu’il était « honoré de vous servir, le grand peuple d’Amérique, en tant que 45e président des États-Unis ».

L’ancienne adversaire de Donald Trump lors de la présidentielle, Hillary Clinton, a quant à elle écrit sur le média social « L’espoir, pas la peur » et « Merci de vous lever, de vous exprimer et de marcher pour nos valeurs ».

Un mouvement au-delà des femmes

Cette marche découlait d’une initiative féministe d’abord, mais les militantes à l’origine du mouvement de protestation ont précisé que les points ciblés étaient nombreux.

Selon le site web de la « Women’s March », leur mission englobe la protection des droits des immigrants de toutes les origines, des personnes de toutes les croyances religieuses, de la communauté LGBTQ, des Autochtones, des Noirs et des personnes handicapées.

Ces militantes souhaitaient aussi dénoncer la volonté de la nouvelle administration d’abroger l’Obamacare.

Un mouvement canadien

Au Canada, une trentaine de marches ont eu lieu, notamment à Montréal, Ottawa, Toronto, Calgary, Edmonton, Frédéricton, Halifax, Moncton, Winnipeg et Vancouver.

« Ce mouvement a permis à des milliers de femmes au pays et à des millions partout dans le monde d’offrir une démonstration de notre pouvoir collectif », a affirmé la porte-parole de la Marche des sœurs du Canada, Gillian Sonin.

Quelques personnes ont aussi manifesté, vendredi soir, à Montréal, contre l’élection de Donald Trump. La manifestation s’est généralement déroulée dans le calme, mais la situation s’est corsée, lorsque certains des protestataires ont causé des dégâts sur la rue Sainte-Catherine.

Une marée de « chapeaux de chattes »

Une initiative intitulée « Pussyhat » a aussi invité les manifestantes à se tricoter des chapeaux en laine rose avec des oreilles de chat.

Ces chapeaux font référence à la conversation que Donald Trump avait eue avec un présentateur de télévision dans laquelle il se vantait de pouvoir embrasser des femmes et de toucher leurs organes génitaux sans leur demander leur avis.

L’idée des chapeaux de protestation a été lancée en novembre par deux féministes de Los Angeles, Krista Suh et Jayna Zweiman. Depuis, des photos de femmes portant des tricots à la forme de félin se sont propagées sur Internet.

Un texte de Félix St-Aubin

Au lendemain d’une victoire de 3-1 au New Jersey, contre les Devils (20-19-9), et présents sur la surface glacée pour la quatrième fois en six jours, les joueurs du Tricolore ont tenté tant bien que mal de balayer du revers de la main la fatigue pour engranger deux précieux points au classement, mais en vain.

Par chance, Carey Price, auteur de 35 arrêts, s’est dressé avec 6 secondes à écouler au cadran pour maintenir le score intact à 2-2. Son arrêt de la mitaine lui a d’ailleurs mérité une longue ovation de la part des spectateurs.

Quelques minutes plus tard, en prolongation, c’est son vis-à-vis Robin Lehner qui s’est donné des airs d’un acrobate. Le gardien suédois s’est à son tour illustré en frustrant de la mitaine — lui aussi — Alex Galchenyuk.

Il va sans dire que ces deux bijoux pourraient se retrouver au sommet du palmarès des plus beaux arrêts de la campagne 2016-2017.

Le brio de Lehner a porté ses fruits puisque son coéquipier Zach Bogosian a tranché le débat peu de temps après qu’il ait fermé la porte à double tour à Galchenyuk. Et voilà un bon moment pour enregistrer son tout premier but de la saison.

« Les deux équipes ont joué un bon match. C’était un duel excitant, on a vu des arrêts extraordinaires. Carey [Price] nous a permis d’avoir un point au minimum et Lehner a été extraordinaire sur l’arrêt à Galchenyuk. C’est un match qui a été disputé avec beaucoup d’émotions des deux côtés », a avancé Michel Therrien.

« Il y a beaucoup de bonnes choses que nous avons faites ce soir. Ce sont des pas dans la bonne direction, il ne faut pas oublier que nous avons joué énormément de matchs dans les 13 derniers jours. C’est une portion du calendrier qui est très difficile », a-t-il renchéri.

Manque de finition

Max Pacioretty a été le premier joueur de part et d’autre à obtenir une réelle occasion de faire bouger les mailles du filet. À mi-chemin de la période initiale, le capitaine du CH a cogné à la porte de Lehner à deux reprises.

Le portier des Sabres a d’abord étiré sa jambière droite pour effectuer l’arrêt, puis a obtenu l’aide de son poteau au moment où Pacioretty bénéficiait d’une cage béante.

Après un engagement où les chances de marquer n’ont pas été monnaie courante, le jeu s’est quelque peu animé dans les premiers instants de la période médiane. Profitant d’un retour de lancer de Paul Byron, Artturi Lehkonen a brisé la glace d’un tir des poignets dans le haut du filet.

Malheureusement pour les hommes de Therrien, cette priorité d’un but n’a duré que 56 secondes. L’ancien porte-couleurs du Bleu-blanc-rouge Brian Gionta a saisi une rondelle libre dans l’enclave pour ramener les deux formations à la case départ.

La première unité du Canadien, composée de Pacioretty, Phillip Danault et Alexander Radulov, déjà en valeur avec quelques occasions de faire scintiller la lumière rouge, a finalement terminé la besogne.

Danault a réussi là où ses deux équipiers avaient précédemment manqué à l’appel lorsqu’il a redirigé un tir sur réception de Jeff Petry qui s’est frayé un chemin pour toucher la cible. Le Québécois a du coup atteint le plateau des 10 buts cette saison, une première dans son cas dans le circuit Bettman.

Le principal concerné ne voulait cependant pas parler de son accomplissement personnel à la suite de la défaite. Questionné au sujet de la symbolique de cette 10e réalisation, il s’est contenté de répondre « non, quand on perd ce n’est jamais plaisant, peu importe ce qui arrive ».

« Mais je suis vraiment content de l’effort des gars, on a joué 60 minutes. Malheureusement, ça ne s’est pas fini comme on l’aurait voulu », a ajouté Danault.

Pour la deuxième fois de la soirée, les Sabres sont revenus à la charge pour se retrouver au même niveau que les Montréalais. Le défenseur Cody Franson a remis les pendules à l’heure au beau milieu du troisième vingt, ce qui a éventuellement permis de pousser la rencontre en prolongation.

Les deux équipes se retrouveront l’une devant l’autre pour la troisième et avant-dernière fois de la campagne dans une dizaine de jours, soit le 31 janvier. Mais avant cela, le Canadien sera d’office mardi, au Centre Bell, contre les Flames de Calgary, et jeudi, à New York, face aux Islanders.

La semaine à venir, un brin plus reposante que les deux précédentes, sera accueillie à bras ouverts par les troupiers de Therrien, qui viennent de boucler une séquence de 8 rencontres en 13 jours.

Les cris de ralliement sont multiples, ce samedi 21 janvier pour protester contre l’arrivée de Donald Trump à la Maison-Blanche. En marge de la « Marche des Femmes », certains publient des photos de leur paire de chaussures ou enfilent un bonnet rose à oreilles de chats. Et puis il y a les autres… plus expressifs.

Parmi les pancartes hostiles au populiste, on pouvait retrouver, des pénis, seins et autres vulves géants, accompagnés de slogans tels que « Leave my pussy alone ». « Laisse ma chatte tranquille », en français.

Des mots qui font référence, évidemment, aux propos obscènes et misogynes tenus par Donald Trump il y a quelques années. Dans une vidéo publiée pendant la campagne américaine, il conseillait à un de ses amis « d’attraper les femmes par la chatte. »

National Mall. pic.twitter.com/JCqCVcumQf

— Josh Robin (@joshrobin) January 21, 2017

Some creative signs at @womensmarch #WomensMarch pic.twitter.com/KLEd6oAoWy

— Sean Langille (@SeanLangille) January 21, 2017

All ages, all for equality, all for love! #WomensMarch #womensmarchlondon pic.twitter.com/k7AMmd1j2F

— STOP-Homophobia.com (@WipeHomophobia) January 21, 2017

vagina virgin of guadalupe #womensmarch pic.twitter.com/1ZZGF0Rh8C

— Amy K. Nelson (@AmyKNelson) January 21, 2017

« I wanted to wear my onesie (because it’s cold » but. They made me wear these boobs instead! Lisa #WomensMarch #kdvr pic.twitter.com/zKPHPYLMxQ

— Paul makarushka (@Heyguyfox31) January 21, 2017

Director of Marketing Harvey Alexander, reveals their ongoing site development programme

Friday, 20, Jan 2017 07:12

by Tom Leaning

In this special series of videos at this year’s Caravan and Motorhome Show in Manchester, we discuss what The Caravan Club has in store for 2017.

In this interview, Director of Marketing Harvey Alexander, reveals The Caravan Club’s ongoing site development programme across the country, and their top new UK destinations for year ahead.

Scroll down for The Caravan Club’s official press release:

The Caravan Club has announced its continuing commitment to the development of its network of sites across the UK with plans to spend over £13 million on refurbishments in 2017. This is in addition to the £8.3 million spent in 2016 on improvements and upgrades to ensure its sites continue to offer unparalleled quality and facilities.

Following a hugely successful 2016 the champions of the great outdoors will also be introducing a price freeze for 500,000 pitch nights across its network of sites. A wide range of sites are available across the UK ensuring the best value holidays are on offer.

Highlights of the recent development programme which are now available to book for the 2017 season include:

Freshwater East, Pembrokeshire

Freshwater East Caravan Club site located within Pembrokeshire Coast National Park is home to picturesque walks, stunning cliff top views and has sandy beaches a few minutes away. There are also plenty of attractions in the area such as Pembroke and Carew Castles as well as Tenby with its beautiful harbour. For 2017 the site has benefited from the renovation of the site’s reception, the widening of 58 pitches, underfloor heating in the wash rooms and the redevelopment of the children’s play area – making it the ideal choice for families.

A stay at Freshwater East Caravan Club Site in Pembrokeshire based on two adults, two children and a standard touring pitch, costs from £21.90 per night. Camping is also available.

White Water Park, Stockton-On-Tees

White Water Park Caravan Club site is next to the largest canoeing and rafting course in Britain and provides access to all facilities including a sheltered viewing balcony, drying and changing room, canoe storage area, shop and café. It is also home to the International

Summer Riverside Festival and Head of Steam Railway Museum for those keen to learn about more about the history of British railways.

Following the major improvement works the site now boasts a new play area, an enclosed dishwashing area and baby and toddler facilities, new caravan wash area, 60 grass pitches have been converted to 52 hardstanding pitches and additional CCTV and security has been installed.

A stay at White Water Park Caravan Club Site in Stockton-On-Tees based on two adults, two children and a standard touring pitch, costs from £18.40 per night.

Looe, Cornwall

With a heated open-air swimming pool which has been refurbished for 2017, a tennis court, crazy golf and a ball game area, Looe Caravan Club site in Cornwall is the perfect site for a family holiday. Looe village is located nearby and has a choice of places to eat including The Coddy shack, a local fish and chip restaurant. It’s also the ideal place to go crabbing and enjoy stunning views of Looe Island.

For keen walkers there is also the Cornwall coastal path to explore which leads to Devon and the Eden project, the largest indoor rainforest in the world is not far away.

A stay at Looe Caravan Club Site in Cornwall based on two adults, two children and a pitch, costs from £17.75 per night.

Note that the swimming pool is open from end-May until end-September during which time a stay costs from £25.00 per night based on two adults, two children and a pitch.

For families with children between the ages of five and 17 years, the kids can stay for just £1 per night – a great money saving offer available throughout the season at selected sites.

Harvey Alexander, director of marketing, The Caravan Club commented:

« We have a long-standing commitment to investing in the development of our sites to ensure our members are able to enjoy holidaying not only in fantastic locations, but also have access to state-of- the-art facilities. There are lots of new developments planned across our network in 2017 that we are also looking forward to. Coupled with the promise of a price freeze for 500,000 pitch nights ensures that across all levels of our operation we seek to offer our members the very best value. »

For more information please contact The Caravan Club on 01342 326 944 or visit www.caravanclub.co.uk

Soci Hub is a unique one-click software allows users to easily take control of many their marketing campaigns in six of the top Social Media platform – Facebook, Twitter, Instagram, LinkedIn, Youtube and Pinterest from one easy to use Dashboard UI.

Apart from the useful scheduling feature, SociHub software enables a substantial amount of scheduled post without limitation and restriction. Users can eliminate the searching process for ideal content that takes them too much time with the help of the real beauty starts.

Using this innovative and auto-pilot software, marketers can manage their marketing activities all under one roof. They can post a single post on one platform, and it would automatically build and formatted for each of the six networks. Then they can post to those six networks directly and schedule them for the future even the next week, next month or next year.

Not only time would free-up for users, but SociHub also gives them a golden opportunity to run different promotions and campaigns for each of network to over 4.5 billion users daily.

Have a look at some predominant features inside Soci Hub software:

Schedule Content: Directly setting and scheduling a variety of posts for future dates across multiple networks.

Post Video: Easily scheduling, posting videos or even dripping feed video content across multiple networks such as Facebook and Twitter.

Manage Pages: Managing Facebook pages through the app and dripping feed content out to fans to keep their engagement.

Manage Groups: Both scheduling posts and keeping group members inside the app engaged.

Analytics: Flexibly checking the content performance posted and shared. Easily seeing retweets likes comments and much more right from the dashboard of the app.

One-Click Posts: Instantly setting up one article or image post deploying across all six network by using this simple feature.

Twitter: Managing multiple Twitter accounts from one account. Directly tweeting or scheduling tweets to go out while absenting.

Instagram: Directly posting images to Instagram from desktop to build up following without a phone.

Pinterest: Easily posting images to the accounts, groups, and boards on Pinterest and scheduling these images posts regularly.  

Schedule Content: Directly marketing and posting to Linkedin connections no need to go to the site just post and build up connections automatically.

Facebook: Managing all Facebook account pages and groups directly from inside the app. Scheduling, posting and carrying out engagement.

YouTube: Controlling YouTube videos and uploading content using the scheduler. No longer be a manual slave to YouTube, automate marketing using their API Integration.

Users will get access to clear video instructions for each platform and a full once setting up Soci Hub. There are easy to follow these short video guides in the dashboard when they give users a step by step guide on how super easy it is to master.

Together with powerful features and the tutorial videos, Soci Hub software review lets users add in and manage all their social media accounts in one place and control them from there. As a bonus with the agency version users also gets an agency pack with graphics, articles, promotion pages and more. A rock-solid support team will answer within 24 hours behind this in case users have got questions.

Media Contact
Company Name: BeginnerDiary LTD.
Contact Person: Bejamin
Email: media@beginnerdiary.com
Phone: +61 (08) 83691672
Address:63 Wigley Street, Sturt
City: Adelaide City
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Country: Australia
Website: BeginnerDiary.com

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What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.

Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR

We can’t talk about MarTech without talking about PRTech, the increasingly important public relations and brand awareness aspect given the onset of content marketing. In regards to PRTech advancements, I think AI will continue to replace repetitive tasks for public relations and communications professionals. This includes things like manually creating spreadsheets of press placements or charts that show coverage volume. Human brain power will be reserved for more high-level strategy, not the granular tasks.

Marketers will begin creating more sophisticated strategic plans to leverage video: Brad Jefferson, CEO, Animoto

Today, video consumption is at an all-time high and more marketers than ever have started using it. But in 2017, simply using video won’t be enough. Marketers and businesses of all sizes looking to stand out will need to become more adept at video strategy, understanding everything from what makes a video engaging to A/B testing and how to manage TrueView and Facebook video ad campaigns. Video strategy and creation will be an increasingly desirable skillset to have, and businesses are hiring for it.

The gig economy will provide CMOs with opportunities to work in multiple firms: Art Saxby, CEO, Chief Outsiders

The Gig Economy is spreading and growing–from hiring a car and driver for 10 minutes or a condo by the beach for 3 days to hiring a hyper-specialized executive resource 1-2 days a week.  Shifts in both technology and society now allow an accomplished senior executive to be an active member of the management team of two or three companies at once while living anywhere they want.  It also means that mid-size companies now have access to executive resources that they could never before afford or attract. This ability for companies and executives to work virtually is enabled by SaaS of all varieties.  This is a significant benefit to mid-market companies, giving them the ability to access talent and conduct business with an ever-increasing level of productivity as they add applications with zero effort and no IT overhead.

Voice-Related AI will take prominence in marketing discussions in 2017: Gregg Johnson, CEO, Invoca

Voice has always been central to how we communicate. With the spike in voice-related AI advancements this year, it’s poised to be even more essential in 2017. In 2016 alone, Google announced its own smart speaker and assistant, Apple opened Siri to third party developers, and Mary Meeker named voice a key trend in her annual internet trends report, saying that “voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.” People are already talking to Siri and Alexa about things they want to purchase — if they have questions in the decision making process, it is natural to continue that conversation with a robot or a human. Next year we will see voice capabilities move from a “nice to have” to the new killer feature, the new user interface.

E-Commerce will get a big boost from tech: Amit Sharma, Founder CEO, Narvar

E-commerce companies need to think more like tech companies, using AI and machine learning to make shopping an organic part of how we experience daily life. Today, you can call an Uber with Amazon Echo and book a flight entirely through a Facebook Messenger bot. In 2017 brands will combine emerging tech like biometrics and location sensors with storytelling, design and predictive data to create truly individual experiences. By connecting data from multiple channels and building human-centered experiences, marketers will help you find products in your precise moment of need — and perhaps before you even perceive that need. »

Marketers will use AI to take the guesswork out of predictive modeling: Pini Yakuel, CEO, Optimove

AI-based bots and digital assistants will become essential in the creation of marketing insights. Marketers today have at their fingertips what ten years ago would have been considered an unimaginable amount of data. The real challenge has become separating the wheat from the chaff – recognizing significant data, forging insights and creating relevant actions, all in real time. Utilizing machine learning and predictive algorithms to take the guesswork out of marketing decision making is becoming essential for the perpetuation of creative, exciting, hearts-and-needle-moving campaigns. In an era where emotionally intelligent customer marketing is de facto the new branding, marketers will be automating insights through artificial intelligence.

Companies will be more discerning about where they deploy chatbots: Matt Gillin, CEO, Relay Network

In 2017, businesses will hesitate to use chatbots on Facebook. Chatbots have immense potential, and as they improve, more and more companies will adopt them to enhance their customer experience. But 2017 is when businesses will get smarter about the use of this technology: they will hesitate to use them on third-party properties like Facebook, instead, applying them on their own websites and private channels, as appropriate. This will be driven by a desire to secure customer data, especially in regulated industries like banking and healthcare, and prevent the Facebooks of the world from profiting from it. In an age where more than half of adults don’t trust Facebook with their data, the platform on which chatbots are used becomes even more important.

We will see the collapse of small-time ad networks: Peter Reinhardt, Co-Founder CEO of Segment

In 2017, I think we will see the collapse of the smaller ad networks. There are two forces working against them– the continued dominance of Facebook and Google, and the widespread blocking of third-party cookies. As Facebook and Google continue to pull ahead in market share, the smaller networks are not able to compete. Last quarter, Facebook and Google each grew their ad revenues around 20%, while the combined remainder of the digital advertising ecosystem revenues shrunk to 5%. In 2017, we will see an acceleration of this trend – the small-time ad networks will no longer be relevant part of the larger ecosystem.

Also, the recent privacy development that Apple and Mozilla have taken to block third-party cookies will drastically hurt these smaller ad-networks. These networks are so dependent on third-party cookies for better targeting and to share data between services that they need these doors to be open in order to survive. Google is poised to deliver the final blow if/when it updates Chrome to follow suit on cookie privacy. This move will shut down the rest of the small-time ad-network ecosystem that relies on third party cookies.

Competitive benchmarking will be key for advertisers: James Fennessy, CEO of Standard Media Index

From all of my discussions with leading brands, agencies and publishers it’s clear the biggest issue for 2017 is competitive bench-marking from an advertising and marketing effectiveness perspective. Companies have been able to look at their own return on advertising spend but it’s extremely rare that they have any information, let alone accurate and timely information, about their competitors. With evidence showing a diverse media-mix is more critical than ever, competitive bench-marking analysis is needed to help brands change course mid campaign and easily and quickly determine how their mix should evolve based on the media channels that are delivering the best ROI for their category.”  

Marketers will be ‘in the moment’: Brett Caine, CEO of Urban Airship

Attention spans have shrunk by 50 percent since the advent of the smartphone and are now down to eight seconds for the average person. The only moment that matters to customers is what’s happening right now, and the number that respond to advertising has fallen by more than 100 percent in the last two years per Deloitte.

These changes in consumer behavior are happening even as more channels offer new ways to reach them including chat messaging services, smart home devices and in car displays. Experts predict that the next 10 years will generate an order of magnitude more change than we have seen in the last 10 years. To survive these changes, marketers have to undergo a seismic shift in their approach from blast promotions to real-time customer experience and in-the-moment utility. This will naturally be mobile-led, with its anywhere, anytime access, and requires open data and open systems to understand and respond in real-time throughout the entire customer experience. Personalization will become individualization as predictive machine learning and AI advance real-time automation and make this 1:1 future possible and scalable.

Ad blockers will become less effective: Russell Glass, VP Products, LinkedIn Marketing Solutions

Advertisers and publishers were caught off guard by ad blockers in 2015, when many underestimated the impact ads were having on the user experience. In 2016, we saw how popular ad blockers were with users, particularly on desktop. Next year, contrary to the conventional wisdom, we will see ad blocker usage rates stabilize — and possibly even decrease — as two advertising trends converge.

First, mobile usage will continue to grow and displace the time we spend on desktop computers, where ad blockers are most widely used. Desktops are quickly becoming “secondary touch points” for online activities such as e-commerce. Second, publishers will continue forcing users to shut off ad blockers (or whitelist their sites) to access content. Publications like Slate, Forbes, and The Huffington Post have jumped into the ad blocking conversation by marketing their “ad light” and subscription products to ad blocker users. Facebook has outright blocked the ad blockers. Since so many digital publications still rely on advertising for a majority of their revenue, users will be increasingly faced with a choice: whitelist the sites they care about or pay up. Combined with efforts like Facebook’s approach, ad blockers will become less effective and usage will diminish over time.

Join the Discussion: @KimWhitler