If you spend any time on social media platforms, it’s hard not to notice
video’s rapid rise as a marketing tool.

Nielsen reports that 147 million Americans watch video on the internet, and
Outbrain’s latest research shows that 87 percent of online marketers are
using video content to reach them.

However, without a proper video marketing strategy, organizations are
taking a huge risk.

As we enter a new year, it’s a good opportunity to reassess your video
marketing strategy. Technology is emerging with 360-degree video, virtual
reality, livestreaming, drone footage and much more. We’re only at the
beginning of this revolution, so smart marketers who haven’t already taken
part should prepare to jump in with both feet.

[WORKSHOP:
Use Facebook, LinkedIn, Twitter, Snapchat and Instagram to get hugeresults
.]

Need more proof that video is the way to go for your 2017 marketing
strategy? Check out
Hubspot’s infographic
below: