Marketing is a huge pain in the ass. You need to be able to effectively reach a wide audience, yet convert a lot of those initial interests to actual revenue. Apparently Chris Graham, owner of Man Made Soap, has figured out the secret to marketing – Iron Maiden and Ridley Scott’s Alien.

No word on if that’s Graham in the costume, but either way, Alien with a facehugger guitar shredding along to Iron Maiden’s « Two Minutes To Midnight » is clearly the golden ticket to attention.

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