Vidyard, a provider of tools for helping businesses leverage video abilities, has announced that it is integrating with Salesloft as a means to expand its ecosystem. With the help of this integration, the sales team can conveniently record, track, and share personalized videos from the platform of Salesloft.

Michael Litt, Co-founder and CEO at Vidyard, stated in a company release, “At a time when businesses and brands are looking to connect with customers with authenticity, video allows sales teams to rehumanize selling by quickly communicating complex ideas using simple video messages. Videos are easy for buyers to digest, and simple for sales reps to create. No one has to worry about spelling, grammar, or typos, they just speak into their webcams and share their thoughts. This humanizes the information, brings it to life, and differentiates you from the competition.”

The release will enable incorporation of video easy to any marketing strategy, thereby humanizing the selling process and building a better relationship with the consumers. The addition of a highly-engaging video to sales emails will help the sales reps to get their response rates boosted eight times more.

Vidyard for Salesloft integration enables the sales teams to track what prospective clients are watching down to the second. This helps them to reach them at the right time with the relevant message. The integration will allow inside sales to record a webcam video to humanize and personalize the prospecting mails they send out. It also helps field sales to send curated testimonial videos, campaigning videos, and demos with a personalized introduction after the initial meeting has been carried out. In addition, the integration will also facilitate solutions consultants to design and share custom product demos to consumers by using on-demand product videos or screen recordings.

The integration community of Vidyard includes Eloqua, HubSpot, Adobe, HootSuite, Salesforce.com, ExactTarget, Kapost, Act-On, and more.