Go Live on Facebook
If the big splash this live-streaming tool made with its debut in 2016 is any indicator, we’re going to see even more adoption in 2017. The sheer number of Facebook users makes this an appealing and easy entry into the video marketing space.

What’s great about it: Facebook Live’s in-the-moment quality appeals to tons of Facebook users, and you can reach far more than just those that follow your brand. Anyone can tune into your video while it’s streaming. Even better? Once it’s over, you get the archived video on your Videos page, where it can continue to attract viewers over time.