“The question is time – advertisers want to gain time. When we say everything will be programmatic, it is automation,” he said. And he added, “You need, when you launch a brand, a big share of voice, but you still need to target the right population. If you have tomorrow the tools to have both at the same time, launching a product and having this big share of voice and can reach all the population you want to reach at scale, you are going for the market.”