The Bluffs receives $3.1 million in state funds, new resources to market site

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FloridaWest CEO Scott Luth provided an update on Tuesday on The Bluffs project, an advanced manufacturing park near Cantonment.
Joe Baucum/jbaucum@pnj.com

 

FloridaWest Economic Development Alliance unveiled a new resource on Tuesday for marketing The Bluffs project that could push the organization closer to recruiting new companies to the advanced manufacturing park near Cantonment.

The organization premiered a new marketing video for The Bluffs during a virtual tour of the site at the Emerald Coast Utilities Authority Central Water Reclamation Facility. The Bluffs, an area consisting of four sites along a five-mile corridor north of Nine Mile Road, is among FloridaWest’s main priorities for strengthening the region’s economy. It includes more than 2,500 acres available for development. 

If built out to maximum capacity, the impact from companies relocating or expanding to the region could result in as much as $400 million in new local wages.

“This is the first time that the public has seen this,” said FloridaWest CEO Scott Luth, following the video’s premiere. “This is our primary marketing video to generate interest. So we’ll be using that at different trade shows. We’ll also be posting that on our website, once we roll out our new Bluffs website in the next 30 days.”

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