Archives par mot-clé : video

IAB Names John Frelinghuysen Publisher-In-Residence

Video Marketing,

The Interactive Advertising Bureau  (IAB) named digital marketing veteran John Frelinghuysen as the trade group’s newest publisher-in-residence.

In this new advisory capacity,
Frelinghuysen will work with IAB and its Digital Video Center of Excellence to address pressing issues and help publishers and brand marketers navigate shifts in consumer video viewing behaviors on a
variety of screens and platforms.

Most recently, Frelinghuysen served as executive vice president for digital media at Disney/ABC Television, where he led digital product, technology, business
development, and strategy for the ABC Network, Disney Channels, and Freeform.

Prior to joining Disney, Frelinghuysen served as senior vice president of Strategy for AOL,

Previously, as
a senior strategy consultant with Bain Company and Booz Allen Hamilton (now Strategy), Frelinghuysen led several key initiatives for IAB, including the launch of Making Measurement Make
Sense, Building Brands Online, and Digital Pricing Benchmarking.

Frelinghuysen served from early 2016 until recently as an IAB Board Member.

This marks the second time that IAB has invited
an industry pioneer to take part in its publisher-in-residence program. Peter Naylor, currently senior vice president, advertising sales, Hulu, and chairman of the IAB Digital Video Center of
Excellence Board, was the first to serve in this role in November 2013.

advertisement

advertisement

Lucas Group Expands Video Content Offering; Hires Video …

Video Marketing, , , ,

Lucas Group

Lucas Group

At Lucas Group, we strive to create compelling video content that showcases the diverse backgrounds, experiences and unique perspectives our recruiters bring to every professional relationship.

Atlanta, GA (PRWEB)
August 23, 2017

Lucas Group announced the recent hire of Danielle Edwards as Marketing Project Manager. Edwards will be the day-to-day lead for the executive recruiting firm’s video marketing program, overseeing strategic development, creative direction and technical production.

“Video is the language we communicate in today,” says Chief Marketing Officer Scott Smith. “Its influence has rapidly expanded beyond entertainment and B2C mass-marketing to directly impact how professionals gather information, make decisions, operate their businesses and advance their careers. At Lucas Group, we strive to create compelling video content that showcases the diverse backgrounds, experiences and unique perspectives our recruiters bring to every professional relationship.”

In her new role at Lucas Group, Edwards will draw on her background in advertising and creative development – including copywriting, graphic design, stop motion animation, storyboarding, video production, and web design – to produce a variety of video content.

“Video connects with people and helps humanize business interactions,” says Edwards. “It allows us to share who we are – as individuals and as a company – which in turn, opens the door to meaningful customer conversations.”

“There’s a stereotype that recruiters only focus on closing the deal. That’s exactly opposite from what we do at Lucas Group,” says Smith. “Here, our recruiters focus on building relationships, not completing transactions. Danielle is an innovative marketer and creative storyteller who understands the power of video for building personal connections, and we’re excited to welcome her to our team.”

Videos will be available on social media, Lucas Group’s YouTube channel and YourCareerIntel, Lucas Group’s online hub for career advice.

Edwards holds a BA in Journalism Advertising from the University of Georgia.

Lucas Group specializes in Accounting Finance, Human Resources, Information Technology, Legal, Manufacturing, Military Transition and Sales Marketing recruitment. Taking pride in the professional growth and career advancement of its associates, Lucas Group provides clear career path trajectories together with the industry’s most sophisticated onboarding and ongoing educational programming.

About Lucas Group

Lucas Group is North America’s premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist clients ranging in size from small to medium-sized businesses to Fortune 500 companies find transcendent, executive talent. Candidates fully realize their ambitions and associates achieve professional success. To learn more, please visit Lucas Group at http://www.lucasgroup.com and connect with us on LinkedIn, Facebook, and Twitter.

VIDEO: UK President Eli Capilouto Shows Why ‘It’s All Here’ on Campus Walk

Video Marketing,

Video Produced by UK Public Relations Marketing. To view captions for this video, push play and click on the CC icon in the bottom right hand corner of the screen.  If using a mobile device, click on the « thought bubble » in the same area.

LEXINGTON, Ky. (August 23, 2017) — Today, the University of Kentucky campus comes alive once again as the first classes in the 2017-18 academic year begin!

Students, faculty and staff are arriving to a transformed campus.

During the past six years, the University of Kentucky has invested more than $2.3 billion in facilities designed to support students. In addition to the new residence halls, innovative classrooms and learning spaces, modern labs and re-imagined dining facilities create boundless opportunities for students to learn and discover inside and outside of the classroom. 

Some areas of campus are still in the middle of construction as work continues on Research Building 2. The first phase of this $265 million building (funded half from the state of Kentucky, half from university resources, including private gifts) is scheduled to open in summer of 2018. The new space is designed to foster multidisciplinary research targeting the health disparities that most impact Kentuckians: cancer, obesity, diabetes, cardiovascular diseases including stroke, and substance abuse. 

The idea is for researchers to discover new knowledge and move those findings from the bench to the bedside by teaming up with clinicians at UK HealthCare, which was recently ranked No. 1 in Kentucky in the latest U.S. News Best Hospitals Rankings.

With students starting class today, UKNow wanted to spend some time with University of Kentucky President Eli Capilouto to get this thoughts on the upcoming academic year.

Since our president loves to walk the campus, we caught up with him on a recent stroll to talk about what he finds most exciting about UK’s newest academic and research spaces and the innovative Lewis Honors College. Capilouto also talks about the potential impact researchers, working with UK HealthCare clinicians, could have on the health of all Kentuckians. Watch the final two segments of our walk by clicking on the playlist above to discover how this new and improved campus will create opportunities to learn, discover and heal and why Capilouto is so thankful to the donors who help make it all possible. 

You can also click here for segment 3: https://youtu.be/ph-4tnQVMS8?list=PL0vC9-Q8LFcyQ2Ka8e4oMlkZtuaFBWJCc and here for segment 4: https://youtu.be/tNlCpMaEaVc?list=PL0vC9-Q8LFcyQ2Ka8e4oMlkZtuaFBWJCc. 

These videos are part of a new, bi-monthly UKNow series called « Campus Walks. » The idea is to get out of the office and onto campus with members of the UK community, so we can have in-depth, authentic conversations about our university with the people working so hard to advance our mission of education, research and service.

If there is someone on campus you would like to see featured on a future Campus Walk, please email us. 

BMW teases the all-new i8 Roadster in a new video

Video Marketing,

The BMW i8 Roadster marketing campaign kicks off today with the first, “official” spy photos of the open-top super hybrid. The BMW i8 Roadster will be celebrating its market launch in 2018 and will already offer all optical and technical elements of the upcoming i8 facelift.

Initially unveiled as the i8 Spyder, the second high-end plug-in hybrid will be sold under the Roadster nameplate. As seen in these photos, the BMW i8 Roadster has identical dimensions and space compared to the four-seater Coupe, so we don’t expect significant changes when it comes to its proportions.

BMW i8 Roadster Teaser 05 830x467

With the BMW i8 facelift, the roadster will also benefit from a revised chassis tuning and an increase in performance to around 400 hp, as well as updates for the infotainment system iDrive and a modernized range of assistance systems. The main argument for the BMW i8 Roadster is, however, the special possibility to be able to drive silently electrically even when the roof is open.

As the latest model maintenance for the BMW i3 has shown, the facelift will take advantage of an improved lithium-ion battery. The battery pack placed in the middle tunnel between the driver and the passenger will be refreshed with the facelift offering a greater range than before, so it can be assumed that the 2018 BMW i8 will likely cover 50 kilometers purely electrically.

BMW i8 Roadster Teaser 01 120x120




Taylor Swift Has Returned To Social Media With These Cryptic Videos — Is New Music Imminent?

Video Marketing,

BEVERLY HILLS, CA – FEBRUARY 28: Singer Taylor Swift attends the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at the Wallis Annenberg Center for the Performing Arts on February 28, 2016, in Beverly Hills, California. (Photo by Pascal Le Segretain/Getty Images)

Taylor Swift and the team she has surrounded herself with are marketing geniuses, and they know how to drum up a lot of conversation about whatever she is working on at the moment, and they are currently proving just how good they are at what they do this week before she launches the next era of her career—or at least that’s how it seems.

Swift is currently busy repopulating both her Instagram and Twitter profiles with short videos that come with absolutely no explanation, which makes them delightfully mysterious. Yesterday, the Grammy winner uploaded a glitchy 10-second clip of what appeared to be a snake moving ever so slightly, and today, she followed that up with a 20-second treatment that looks almost exactly the same. Neither of these posts were explained in any way by the singer or her team, and they didn’t come with any captions that might be helpful for the millions of fans who were immediately intrigued.

The signs that something big was on the way began last week when the country-turned-pop star deleted everything she had ever uploaded to both her Twitter and her Instagram, and while that might not gain much attention for the average person, everything Swift does becomes a headline these days. With 102 million followers on Instagram and 85 million on Twitter, it’s not surprising that a big move like the one she pulled off late last week garnered as much speculation as it has, or that she has quickly followed it up with something even more thrilling to those who follow her.

While plenty of people expressed their thoughts when Swift initially deleted her posts on both platforms, things started to become really exciting when these reptilian clips were uploaded, and speculation is now running rampant. The most recent 20-second upload only needed 45 minutes to rack up one million views on Instagram, and it is being spread across Twitter like wildfire, which suggests that whatever all of this is leading up to will be instantaneously greeted by tens or even hundreds of millions of people watching and listening.

It looks like these videos featuring snakes may be teasers for an upcoming video, which is supported by the fact that longtime Swift collaborator and music video director Joseph Kahn, who worked with the pop star on visuals for singles like “Blank Space,” “Out Of The Woods” and “Bad Blood,” which won the pair a Grammy, has been retweeting the singer’s messages, suggesting he is involved in whatever is coming next.

Swift has been relatively quiet for some time now, staying out of the spotlight as much as is possible for a woman as popular and powerful as she is, and this seems like the perfect time to begin the next phase of her successful career. She did earn a top 10 hit earlier this year with her Zayn collaboration “I Don’t Wanna Live Forever,” which peaked at No. 2, but other than that, fans have been patiently waiting for #TS6, her as-yet-unnamed and unannounced sixth album, which is expected to follow in the poppy footsteps of her blockbuster release 1989.

It has been just over three years since she officially made the switch to pure pop by dropping “Shake It Off” in the summer of 2014, and she isn’t known for waiting long periods of time in between album cycles. With these two new suggestions of a video, her refreshing of all social channels and the fact that it’s been a long time (at least when it comes to Top 40 pop music) since she has promoted anything properly, all signs point to the fact that Taylor Swift will be dropping new music, and it’s probably going to happen very, very soon.

‘The Cut’ Redesigns, Staffs Up Sales, Video Staff

Video Marketing,

  • by Sara Guaglione
    ,

    5 hours ago

New York Media’s style site The Cut has
undergone a redesign and announced new hires in its sales and video department.

The redesign is being touted as “mobile-first” and features a new logo and site sections,
with more white space and “an emphasis on discovery for the homepage,” New York Media stated. It added the majority of The Cut’s readers consume its content on mobile.

The Cut launched five years ago as a standalone site, spinning off from New York.

The redesign brings “new prominence to coverage of feminism and
politics, wellness and fitness, work and career, parenting and culture,” the company stated. President and editor-in-chief Stella Bugbee notes in an editor’s letter introducing the new
site: “We felt it was time for the Cut to reflect how much we’ve grown along with all the conversations around us.”

advertisement

advertisement

The Cut‘s site is now divided into
four new sections: Style, Self, Culture and Power.

Style encompasses “all things related to living an aesthetically pleasing life, including gorgeous photography, street style,
red-carpet photos, beauty coverage, weddings and interior design,” Bugbee wrote.

Self “is our hub for everything that relates to our mental and physical health, feelings,
sex, relationships and parenting,” she added.

Later this fall, New York‘s science and human behavior vertical Science of Us will begin publishing on the Self
section of The Cut.

The Culture section of The Cut will focus on celebrities, movies, TV, music and books, while Power “houses our coverage of politics, feminism,
work, money and issues relating to equality,” Bugbee wrote.

The new site also introduces more brand-integration opportunities, such as revamped branded content “to be
more in line with the voice of the site, » and high-impact ads for the mobile homepage, according to the company.

Saks Fifth Avenue and Cartier are among the redesign launch
partners.

Last week, Jacqueline Cinguina and Kate Solinsky were appointed New York Media’s head of sales marketing and head of sales, respectively, working across the
company’s suite of brands, which include New York, Vulture, The Cut, Grub Street, Science of Us, Select All and The Strategist.

As head of sales
marketing, Cinguina will oversee New York Media’s branded content studio, as well as integrated marketing, research, ad-sponsored events and creative services functions. She has worked as an
independent marketing consultant and was senior executive director of marketing solutions at Condé Nast Media Group.

Solinsky previously worked at the content discovery
platform Outbrain, most recently as the head of agency sales.

The company also hired a new director of video, Fritzie Andrade, to develop series for New York Media’s brands. Andrade
previously served as executive video director at Gizmodo Media Group.

Better Uses of Video

Video Marketing, , , ,

Video is more than an opportunity to go viral. In fact, video is almost always better used to support existing efforts, as going viral is akin to winning the lottery. One of my favorite industry “fun” videos remains the Gap Stick video created by the very talented Jeff Anderton, who is now with SnugZUSA. Jeff also did one of my favorite early Geiger videos before I was a part of Geiger—« It’s a Pony”—before viral videos were popular.

The most basic and useful source of video for suppliers and distributors is to demonstrate products that have benefits not fully clear from a still image. I’ve previously written a blog post on how suppliers should create videos, and even though it has been a few years, the original blog post is great information for suppliers who want to create valuable videos for distributors to share.

Adding video to your presentations is another valuable way to use videos. You can start with the product demonstration videos I just referenced or you can spend a few hundred (or thousand) dollars to create your own. You can use any video to supplement your presentation, as it provides a nice “break” from the standard dialogue. Do be sure to make sure the video is relevant, interesting and more than a break. It needs to reinforce your message, not distract from it.

Recently, I presented with our CEO, Gene Geiger, at our annual event for Geiger sales partners. At this event, we focused on the concept of “breaking through” distractions. Rather than do a standard presentation or a standalone video, we created a series of videos to strengthen our message and keep them memorable. We created the presentation theme and content, and then crafted videos that supported the messages we were sharing in the presentation.

Our first video was the setup, and was just for fun, but reinforced that we can’t do things on our own. Obviously invoking the concepts from the popular show « Breaking Bad, » this first video was titled “The RV,” and was shown as we discussed how many distractions people face today from video to online advertisements.

Our second video was still stilly, but created a setup for more to come. Our second video is “Product Safety.” This video took a humorous approach to product safety to reinforce one of the key themes for Geiger about product safety. This was my favorite video because it was fun but still supported an important message.

Our third video would not have worked as well without our first two videos, but was one of the two videos that drove the original concept. We used the first two videos to establish the characters and the concept of breaking through. Our third video then became more serious, as we focused on our core message of online competition and how to compete with online players. Modeled after the famous « I am the done who knocks » scene from « Breaking Bad »: “We Are the Danger.”

Our fourth and final video was the primary message and closed our presentation. It reinforced all the things we discussed during our presentation and became the rally cry for the rest of our event: “We are Geiger.”

We wrote the scripts internally and, in fact, kept this hidden from essentially everyone in the organization, making it even more fun. We did hire an external firm to film and create the final edited version, which created a professional quality product worth watching and sharing.

For years, I’ve heard people talk about creating the next viral video as well as the importance of using video to promote your company. Instead of trying to create the next viral video or just using video for the sake of using video, find a way to reinforce your message using video.