Archives par mot-clé : video

The business of addiction: how the video gaming industry is evolving to be like the casino industry

The video gaming industry has transitioned from a group of backyard innovators to an industry of multi-billion dollar companies, hiring psychologists, neuroscientists and marketing experts to turn customers into addicts. The latest trend is the creation of “whales,” people so addicted to games that they spend their entire life savings to keep playing.

But the video gaming industry, today one of the fastest growing industries in the US, has more humble origins.

In the 1980s and 1990s, the early video gaming industry was dominated by backyard hobbyists. Sierra Entertainment – creators of the famous King’s Quest series – was founded by a husband and wife team. Gabe Newell, founder of Valve Software, was already rich from his days at Microsoft when he launched his hobby project Half-Life.

Collectively, the hobbyist companies of the early industry produced some of the most innovative genres of video game history – the adventure game, the real-time strategy, the city-builder, the role-playing game – all through experimentation and garage-style company development.

But in the last ten years something changed.

The rise of mobile gaming and sequels

The rise of casual gaming on mobile platforms has allowed a massive expansion of the industry, creating giant companies like King, Halfbrick, Zynga and Kabam.

Much larger than their predecessors, modern video gaming companies have adopted a more traditional company structure, hiring public relations and marketing departments and even neuroscientists to sell as many games as possible.

Today, big companies monopolise the industry with long-running sequels of old, successful titles: Assassin’s Creed, Call of Duty and Halo, to name a few. Of the ten highest selling video games in 2017 so far, eight are sequels.

With high development budgets in top companies (some games costing upward of US$250 million to produce), sequels are seen as a go to formula for success, based on name recognition alone.

The video game Assassins Creed has had many successful sequels.
Barbara Williams2010/Flickr, CC BY

The creation of ‘Free to Play’ addictive games

Video games in the 1990s were generally “premium,” meaning that you paid once to gain access to the game for life, in the same way you would buy a pair of shoes and own them forever.

Today, video game companies have moved to a more profitable model known as “Free to Play”. Research shows these Free to Play (FTP) games rely on the fact that a majority of players will play for free, while a few key players will become addicted to the game and spend a vast fortune for bonus content.

The goal of an FTP game is to get as many players as possible addicted, so that they keep buying in-game content. In-game content can include things like “visual enhancements,” digital trophies and “virtual goods”.

The use of casino techniques by games companies

Video game companies today use the same techniques as casinos to ensure customers become addicted to their games.

Commonly, they use fake currency. By using poker chips, cards or “gems,” companies can create a disassociation effect in the buyer, who does not realise how much real money they are spending. In a recent study, it was shown that people tend to spend more money when using debit cards than with cash due to this same “disassociation” effect.

The typical slot machine charges you to keep playing as soon as you lose.
Dan Peled

FTP games have adapted another technique from casinos called “progress gates”. The typical slot machine charges you to keep playing as soon as you lose – this is known as a “hard progress gate”. In contrast to this, a “soft progress gate” prevents a player from playing for a period of time (say an hour), which can be bypassed by paying to keep playing immediately.

Modern games use both hard and soft gates to charge the gamer for a product that they ostensibly already own.

Modern video game companies also use shops and in-game ATMs to entice players to keep spending without having time to cool off outside of the game. Casinos use the same technique by placing ATMs and shops in-house. Gambling researcher Mark Griffiths suggests that this technique is used “to entice those who are gambling not to stop or go home”.

By using the same techniques as casinos, the modern video gaming industry has gone down a dark and morally dubious path.

New ethical questions exist about the effect of addictive gaming and whether or not it is fair or ethical to keep charging addicts for a product they already own.

The State of Online Video: 4 Takeaways from VidCon Australia (Guest)

By James Creech, Paladin

After conferences in Amsterdam and Anaheim, Melbourne may have seemed an odd choice for this year’s third VidCon event. Despite its small population, Australia has an emerging digital video scene with enormous opportunity, though it lags behind leading video markets like the U.K., Mexico, Brazil, Turkey, and Vietnam. But don’t count Australia out.

Australia Has More in Common with the West than APAC

There’s a reason VidCon organizers chose to host an event in the Land Down Under: Australia boasts some of the highest CPMs and strongest content export value in the world. A sample of Aussie creator data analyzed using the Paladin platform reveals that Australian influencers’ watch time, viewership, and monetized playbacks (the leading indicators of audience engagement and monetization) typically consists of 15% – 18% Australian viewers. In fact, Aussie creator content is overwhelmingly consumed in the U.S. with Canada, Germany, and the U.K. (all high CPM regions) coming up close behind.

Australia has historically been a large part of traditional media’s APAC strategy, but when it comes to digital, the data reveals it’s much more closely aligned with the West. No wonder American media companies like Fullscreen, Studio71, and Kin Community are all making inroads in Australia.

This Western alignment was reflected at the conference, which included little to no representation from Asian media interests. This is perhaps not surprising, given the great distance and high cost of traveling to Australia as well as competition from concurrent regional events. Whereas a decade ago Australia would have been considered a jumping off point for Western media businesses operating in APAC, today Singapore and Hong Kong fill that role.

Agencies Want In On the Influencer Marketing Action

VidCon Australia included a strong showing from creative, advertising, and PR agencies, all of which are looking to get a slice of the lucrative influencer marketing pie. It also reinforced a sentiment I heard from local market experts: the Australian influencer space lacks defined roles, creating confusion about who represents talent and how advertisers can best work with them.

To be fair, there is much to be resolved about influencer marketing roles around the world. Australia is likely experiencing something similar to the state of the U.S. industry two or three years ago. Of course, opportunity can lie in the midst of confusion. Agency attendees are rightly present to stake their claim.

Everyone’s Talking about Instagram

As with this year’s flagship VidCon event in Anaheim, the Australian conference was abuzz about the photo-sharing app turned video monolith. Instagram’s Jackson Williams, who oversees emerging talent partnerships, delighted attendees with heartwarming user videos and a lively QA. He shared information about Instagram’s new Live with Friends feature, two-factor authentication for enhanced security, and comment moderation filters. Williams also boasted that Lilly Singh’s Instagram stories now drive more views to her YouTube videos than any other source — impressive, certainly, though the ability to link to external sites is only available to a select number of creators today. It wasn’t all positive: some aspiring influencers in the room described growing pains as Instagram becomes more saturated, noting difficulties surfacing their content through  the Discover page or in a hashtag search.

Jackson Williams (Strategic Partnerships at Instagram) addresses VidCon Australia attendees.

But while everybody’s talking about Instagram, Facebook didn’t even bother showing up. After Facebook representatives failed to appear for the Saturday Lunch with Facebook session, VidCon organizers were left to sort out a last-minute replacement panel. Surprisingly, the world’s largest social networking site received much less attention in Melbourne than it did in either Amsterdam or Anaheim this year. In fact, the Industry track only featured one event dedicated to Facebook Video, compared to five panels on the power of YouTube.

Affiliate Marketing Is the Next Frontier for Creator Monetization

In the midst of a challenging year for ad monetization, creators are eagerly seeking new revenue opportunities. Accordingly, the New Business Models for Online Video panel emphasized the growing opportunity for affiliate marketing in online video. Amazon, Shopify, and other online retailers are opening up a new path to monetization for creators, whether it’s Team 10 selling a million dollars in merch each month or Michelle Phan building makeup subscription service Ipsy into a beauty e-tailing powerhouse. The good news: as affiliate marketing and other incremental revenue streams gain strength, the number of professional creators making $100,000 or more annually continues to grow 50% year over year.

Parents Are the Real Heroes

Finally, there are a few things all global VidCon events have in common: screaming tweens, and selfie sticks. To all the brave parents who traveled far and wide, waited in lines, and paid for overpriced meals all in the name of keeping their kids happy, I commend you. As part of the Industry track it’s easy to focus on the business of online video, but it’s also good to remember why we do it: to connect creators and fans and help the next generation of digital stars build a sustainable business doing what they love.

Australian video fans line up for creator meetups, brand booths, and more at this year’s inaugural VidCon AUS event in Melbourne.


James Creech is the Co-Founder CEO of Paladin, the essential creator management platform for digital media companies. Follow James on LinkedIn and check out his podcast All Things Video for more insights into the online video industry.

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The Cartoon Video Creator by Animiz Follows the Trend on Video Marketing

Hong Kong, China — (ReleaseWire) — 09/12/2017 –Animiz is a cartoon video creator recently launched by world leading software development company, Animiz Software Co. Ltd. The cartoon video creator is designed to allow for the easy creation of cartoon videos to ensure effective content marketing.

Video marketing is becoming increasingly popular in the world of content marketing. This can be attributed to the effectiveness of the content marketing strategy. However, businesses, especially the small ones have often struggled to utilize this content marketing strategy due to several factors.

One of the factors that have somewhat inhibited the wide use of video marketing by businesses is the cost required to hire experts for the creation of effective video marketing content. The level of computer skills and sophistication of available cartoon video creation software applications have also affected the implementation of video marketing strategy negatively.

The emergence of Animiz has however come to ease the process of creating cartoon videos, helping to eliminate the stress and cost associated with making professional content for video marketing. The video creator comes with amazing features and benefits that have ensured that businesses and individuals regardless of their size or computer skills can create professional videos in minutes without having to break the bank.

One of the features of Animiz is the camera effect it provides for videos. Other features of the software include multiple backgrounds, scenes and templates for the users to freely choose and become a video editing guru.

The animated video presentation software developer has become popular thanks to its simple yet effective solutions. For more details, please go to http://www.animiz.com.

About Animiz Software Co. Ltd
Animiz Software Co. Ltd is a software development company headquartered in Hong Kong. The company provides video creation solutions to businesses across the globe, with its recently launched cartoon video creator helping businesses and individuals to create professional cartoon videos in minutes.

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Flick Fusion Video Marketing Added to CDK Global Partner Program

September 12, 2017 – Urbandale, IA – Flick Fusion Video Marketing today announced that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Flick Fusion is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

“Many dealers now realize that videos are not something to just post on your website, but an essential part of an integrated online marketing strategy that will increase the informational and emotional value of the dealership’s online content across all digital touch-points,” said Tim James, COO of Flick Fusion. “The integration with CDK allows more dealerships to take advantage of our dynamic video marketing and hosting platform.”

Flick Fusion’s SMARTFLICKS is the only video marketing and hosting platform that automates the entire video production and distribution process. Dealers can use SMARTFLICKS to easily create inventory videos, personalized video e-mails, customer testimonial videos, dealership value proposition videos and more. SMARTFLICKS is designed to deliver the right video to the right shopper at the right time in the buying cycle. Flick Fusion’s advanced technology monitors the activity of dealership videos and tracks individual shopper behavior across all Internet touch-points. SMARTFLICKS then utilizes a shopper’s activity to instantly display relevant video content and integrated marketing messages to that individual.

Flick Fusion’s videos are proven to drive more traffic to dealership websites, increase SEO rankings, generate more leads and increase website lead conversion rates.

All of Flick Fusion’s inventory and dealership videos can be viewed on mobile devices and are easily accessible on dealerships’ mobile websites. Videos are viewable on any operating system using any browser.

“We’re very pleased to introduce Flick Fusion as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “Flick Fusion is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides members with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. The addition of Flick Fusion to CDK’s partner program will improve the integration of Flick Fusion’s inventory videos with the CDK website platform, delivering a better viewing experience for online car shoppers. Additionally dealerships will be able to gather and access actionable data related to their customers’ online behavior, whether those customers are viewing videos on the dealership’s own website, or viewing videos on other Internet touch-points.

www.flickfusion.com
http://www.cdkglobal.com/partners

Hope Hicks to be named White House communications director


Hope Hicks is pictured here. | Getty Images

The 28-year-old Hope Hicks was among the first members of Trump’s presidential campaign, joining it after working for the Trump Organization. | Eduardo Munoz Alvarez/Getty Images

Hope Hicks, a longtime member of President Donald Trump’s communications team, will assume the role of White House communications director on a permanent basis, a senior administration official confirmed Tuesday morning.

Hicks had taken on the role of communications director on an interim basis since last month, when she filled the job following the short-lived tenure of Anthony Scaramucci. That the “interim” tag had been removed from Hicks’s title was first reported by Bloomberg.

Story Continued Below

The 28-year-old Hicks was among the first members of Trump’s presidential campaign, joining it after working for the Trump Organization. She is the third White House communications director of Trump’s presidency, following Scaramucci, who held the job for less than two weeks, and Mike Dubke, who resigned last May.

Hicks was initially hesitant to accept the position when it was offered to her last month, and it was at her insistence that the “interim” title was initially added to her title, according to a source cited in an earlier POLITICO story. But despite the ostensibly temporary nature of her initial appointment, no active search for another communications director had been conducted as of late August.

Cruz spokeswoman: ‘Offensive post’ removed after senator’s Twitter account likes pornographic post


Sen. Ted Cruz is pictured. | AP

Sen. Ted Cruz’s Twitter account had “liked” a brief pornographic video. | Manuel Balce Ceneta/AP

A spokeswoman for Sen. Ted Cruz announced early Tuesday morning that a “like” on a pornographic post on the Texas lawmaker’s Twitter account has been undone and reported to the social media site.

“The offensive tweet posted on @tedcruz account earlier has been removed by staff and reported to Twitter,” Catherine Frazier, Cruz’s senior communications adviser, wrote on her own Twitter account at 2:16 a.m. Tuesday morning.

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She did not offer an explanation for how or why Cruz’s account had “liked” the brief pornographic video, which was initially shared by an account using the handle @SexuallPosts. A spokesman for Cruz did not immediately return a request for comment.

Liking the post causes it appear in the « likes » section of one’s Twitter feed, and screen shots of the now-deleted post shows a graphic sexual video.

Although the “like” has since been undone, screenshots of the post have circulated widely online and @SexuallPosts updated its bio to urge users to “follow the same porn @TedCruz watches.”

Florida struggles with top job in Irma’s wake: Restoring power to millions

MIAMI — The remnants of once fearsome Hurricane Irma rolled through the southeast on Tuesday, still carrying flood risks and leaving a staggering recovery effort in its wake that includes simply trying to turn the lights back on across huge swaths of Florida.

The unprecedented outages — knocking out power to more than half of Florida’s homes and businesses — also unleashed a cascade effect across the region. Millions of people who fled Irma may struggle to return home for weeks as crews try to deal with downed lines, debris and a storm-swamped electrical grid. Electrical power is needed, too, to keep water and sanitation systems operating.

For those with a generator, fuel supplies depend on the success of a logistical network trying to keep gas flowing to all points of battered and sweltering Florida.

“Power pretty much drives everything,” Christopher Krebs, assistant secretary for Infrastructure Protection at the Department of Homeland Security, said at a news briefing Tuesday.

Krebs said Tuesday morning that as many as 15 million people in Florida lacked power, an astonishing figure that represented three-quarters of the state’s entire population.

This number will evolve, though, as crews are able to navigate debris and try to restore power. State emergency officials said that some 5.5 million power company customers lacked power on Tuesday morning, representing about nearly 53 percent of all customers statewide, a figure that had dropped since Monday. Since each account can represent more than one person, the overall figures remained at remarkable levels.

Perhaps most alarming to those in Florida who awoke without air conditioning or working refrigerators is the reality that in some cases, power may not return for days or weeks.

“This is going to take some time to restore, and in some circumstances, it will be a situation about rebuilding,” Krebs said.

Krebs’s figure was higher than those offered Monday by utility companies supplying power to a large number of Floridians.

Eric Silagy, president and chief executive of Florida Power and Light, the state’s largest utility and which powers half of the state, said Monday as many as 9 million people were affected by his company’s outages alone. Shawna Berger, a spokeswoman for Duke Energy, said 1.2 million of its 1.8 million customers were without power Monday in the state. Berger said if you multiply that number by 2.5 — per the latest census data, she said — it shows that 3 million people were affected at the peak blackouts.

“We’ve never had that many outages,” Silagy said. “I don’t think any utility in the country has.”

Gov. Rick Scott (R) warned the many residents still stuck in the dark that “it’s going to take us a long time to get the power back up.”

Florida was not alone. Blackouts hit wide areas in Georgia and South Carolina — with more blows possible as the remains of Irma continue moving north.

Georgia power officials said Tuesday that about 800,000 people in the state lacked power. Some air service was scheduled to resume to Miami and other Florida airports, but hundreds of flights remained canceled in Atlanta, a key hub in the country’s air travel system.

The National Hurricane Center said Irma, now classified as a post-tropical cyclone, was expected to weaken throughout the day Tuesday as it moves through the southeast United States en route to the Tennessee Valley.

In a sign of how the storm had lost steam as it moved inland, the hurricane center said its advisory Tuesday morning was the final dispatch it would release on Irma.

Still, Irma was not entirely done. The hurricane center said its rain bands would cause “localized intense rainfall” that could lead to flash flooding, even as the storm’s rainfall left behind flooding in Florida and potentially Georgia and Alabama.

In Jacksonville, the city tucked along Florida’s northeast coast that had seen historic flooding as the St. Johns River swelled, the sheriff’s office said Tuesday that mandatory evacuation orders had been lifted.

Rescuers had used boats, water scooters and even surfboards to get to residents surprised by the rising waters, said Kimberly Morgan, a spokeswoman for the Clay County emergency center. “You have to get creative in a situation like this,” she said.

The sheriff’s office said 356 people had been rescued from the flooding and added an admonishing note on Twitter, saying it hoped those people “will take evacuation orders more seriously in the future.”

Remarkably, the storm could have been much worse.

That was the grateful mantra on the lips of many who surveyed the damage in the mainland United States. Though there was significant property damage in the Florida Keys and in some parts of southwest Florida, officials said they were investigating just a small number of fatalities that came as the storm made landfall. It was unclear how many were directly related to the storm.

Damage to water supplies in the Keys remained a top concern, however. A Defense Department statement said an estimated 10,000 people who rode out the hurricane in the Keys could still face evacuation. But there were no immediate plans underway to move people from the island chain.

Authorities in Monroe County, which includes the Florida Keys, said they would begin allowing residents and business owners to return to some parts of the archipelago on Tuesday morning, including Key Largo, Tavernier and Islamorada.

In a message posted online, Monroe County officials said people heading back to the Keys should remember that “most areas are still without power and water,” cellphone reception is questionable and most gas stations remain shut.

Marilyn Miller awoke in St. Petersburg at 1:30 a.m. Monday to a pitch-black house. A native Floridian, Miller was expecting the outages and has even gotten used to them after enduring years of tropical storms.

What she didn’t expect, she said, was the possibility that the blackout could last for days. As neighbor after neighbor on her block tried to call Duke Energy for help, they heard that just 80 homes in their neighborhood had lost power — out of more than 100,000 across Pinellas County.

It became clear, Miller said, that her neighborhood would not be the priority. So she started making readjustments to a time before technology.

“I need my cellphone. It wakes me up in the morning for work. I need my air conditioner at nighttime,” she said. “Can’t cook. Can’t see. Can’t do anything.”

Driving in many cities remained extremely hazardous — an exercise in vigilance due to downed trees and the ubiquitous palm fronds that lurked in wait like alligators on the street. In Miami, some residents expressed frustration about the evacuations, which in many cases ultimately weren’t necessary.

“Everyone got stirred up, and they were told to leave,” said Sara Edelman, 29, a biologist walking along 104th Street with her mother, Philis Edelman, 60, an officer worker. “And now there’s no one to clean the trees up.”

Dan Zumpano, 44, who lives nearby, said he believes authorities began evacuations “way too early” in an abundance of caution, driving people from places that ultimately weren’t seriously impacted by the storm into areas that were: “I thought it was the right thing to do, but I think they sent a lot of people right into the core of the hurricane.”

That was a familiar story: People who evacuated from Miami to Tampa. And then, in some cases, from Tampa to Orlando. The storm followed many of them the entire time. “Every day you saw the models changing,” Zumpano said.

But all along Miami’s streets, signs also remained of the hurricane’s fury and the tragic possibilities that might have been.

Sailboats on Miami’s Coconut Grove marina were flipped over. Million-dollar yachts were half submerged in the bay. Once idyllic parks looked like desolate war zones. Large trees toppled over, roots dangling in the air.

Resident Paul Plante came to the marina to check on his home and boat, which he had docked indoors. His boat was fine, and he and his sister looked in disbelief at the submerged boats in the bay that weren’t so lucky.

“You have to take nine different roads to get here now, but everything was okay,” he said. “The storm surge could have been so much worse. We’re lucky.”

Berman reported from Washington. Brian Murphy, Katie Zezima, William Wan, Angela Fritz and Sandhya Somashekar in Washington, Darryl Fears in Orlando, Perry Stein in Miami, Patricia Sullivan in Estero, Fla., Lori Rozsa in Gainesville, Fla., Dustin Waters in Charleston, S.C., and Scott Unger in Key West, Fla., contributed to this report.

Further reading:

Hurricane Irma’s impact, from the air: Florida Keys a bit battered but mostly spared

Hurricane Irma spared one Florida coast and slammed into another

Animiz Video Presentation Software: Why Is It First Choice of Video Marketing

To keep pace with the modern trend, Animiz brings the video presentation software to help marketers create the animated videos and gifs for business. There is no doubt that the video marketing is the most effective way to spread the brand. And Animiz, will be the best helper for brand building.

First of all, to help the marketers create the impressive video; Animiz video presentation software provides a bunch of templates varying from business, education to technology, food drink for the marketers. Animiz also develops a large number of online scenes for the users to edit the video, including the animated scene, countryside, fantasy, festival, health medical, modern indoor and modern outdoor, natural and others. It is convenient for the marketers to begin the video creation.

With Animiz video presentation software, markters can take the whole control of the video elements. They can freely add the roles, texts, shapes, images, effects, sounds, symbols, and actors etc. It is also possible for them to edit all objects showing time and how objects enter and exit. There are various animation effects for the users to make the video interactive.

The most important thing for why Animiz is the best choice is that marketers can add the camera effect and make record for the video. It will make the video dynamic and convincing with voice.At the same time, Animiz released a series of video editing tutorial for the markters to know and use the software better. The tutorials include getting started , scene settings, elements settings, timeline setting, animation, canvas, publishing and account payment.

“ We provide everything you need here to help you create the amazing video for marketing,” said Jason Chan, manager of Animiz, “just with a fantastic idea for the business, you can make it come true in the help of our software. We even provide the free cloud platform for your video publishing.”

For more details, please visit Animiz homepage or download the software to have a free try.

About Animiz

Animiz Software Co.Ltd is a young and energetic software development company to develop the powerful animated video presentation software. Animiz is the professional animated video software that helps to create animated video presentations, video advertisement, explainer videos, animated gifs and more. It is free to download and provides the free platform for publishing.

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Omnicom Expands Precision Marketing Group, Hires Luke Taylor To Run It

Luke Taylor, previously the CEO of DigitasLBi, has joined Omnicom’s DAS Group, where he will serve as CEO of the unit’s expanding digital and CRM-focused Precision Marketing Group.

Taylor will report to Dale Adams, chairman and CEO of DAS.

The agencies that will report to Taylor include Javelin, Organic, Proximity, RAPP and Targetbase. Taylor will work with the
agencies to enhance their service offerings and talent recruitment.

He will also help the agency group better leverage existing Omnicom technology and data platforms, such as Annalect. He will
develop strategies for internal investments and acquisitions.

Omnicom said that all of the agencies within the Precision Marketing division will continue to work as independent brands and
businesses.

“Luke comes to DAS with significant, hands-on leadership experience in the agency world, especially in digital marketing and technology,” stated Adams. “He has a
keen understanding of how marketing communications is evolving and a strong commitment to excellence in client service.”

Prior to leading DigitasLBi, Taylor ran LBi International, which
Publicis acquired in 2012 for $540 million. It was merged with Digitas in 2013.

 

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