Archives par mot-clé : video

Democrats cautious but encouraged by Trump’s outreach

President Trump on Wednesday vowed not to cut taxes for the wealthy, promised to try to protect young undocumented immigrants from deportation and extolled the virtues of bipartisanship, saying it had led to “some of the greatest legislation ever passed.”

That he did all of that while declaring himself “a conservative” only heightened the sense of surrealism that has wafted through the nation’s capital over the past eight days, as the president has expressed a newfound, if tentative, willingness to work across the aisle — a development that has left many Republicans chagrined and some Democrats cautiously optimistic.

Trump’s outreach suggested that an unexpected deal he reached last week with Democrats may not have been an aberration. This week’s effort began Tuesday at a bipartisan White House dinner with senators, proceeded to a gathering of House Democrats and Republicans on Wednesday afternoon and was capped off Wednesday night by a presidential meal with the nation’s two top Democrats, Senate Minority Leader Charles E. Schumer (N.Y.) and House Minority Leader Nancy Pelosi (Calif.).

“Bottom line: There really is a new strategy coming out of the White House,” said Rep. Henry Cuellar, a moderate Texas Democrat who had turned down previous White House invites but decided to attend on Wednesday. “He meets with the bipartisan senators last night. He meets with us. He meets with Pelosi and Schumer today. There is a new strategy in place.”

Rep. Tom Reed (R-N.Y.), a Trump supporter who also attended Wednesday’s gathering, said the president “has seen the theater up here and learned the lesson: Extremes on both the right and left are problematic to getting his agenda accomplished. You can’t run a partisan bill to the finish line, so he knows he has to have his Plan B ready.”

After eight months of pursuing a mostly hard-right, pro-Republican agenda with limited success, Trump is now flirting with fulfilling his campaign promises to govern as a bipartisan dealmaker. In doing so, Trump could also be signaling the return of a recently bygone era when lawmakers of both parties dining — and working — with the president was hardly abnormal.

But, then, these are not normal times. 

“It’s up is down and down is up,” said Jim Manley, a Democrat and former longtime Senate aide. “No doubt about it.”

Last Wednesday, Trump shocked and angered Republican leaders by agreeing with Schumer and Pelosi to provide Hurricane Harvey relief while raising the federal borrowing limit and funding the government through December.

Then came Tuesday’s bipartisan dinner for senators, which included talk of infrastructure projects and featured three Democrats up for reelection in 2018 in states that Trump carried: Sens. Joe Donnelly (Ind.), Heidi Heitkamp (N.D.) and Joe Manchin III (W.Va.).

After the afternoon meeting, several House Democrats expressed hope that they can work with the president.

“He was very explicit in saying that there would be no tax cut in this package for the wealthy,” said Rep. Peter Welch (D-Vt.), referring to a pledge by Trump on Wednesday that would mark a notable departure from his previous proposals. “At one point, he said they may have to pay a little more.”

Still, Trump has done little to reach out to Democrats until the past week and has often openly derided them and former president Barack Obama. Trump has begun dismantling Obama-era regulations and protections on issues including health care, labor and the environment. Last week, he also rescinded protections for 700,000 young undocumented immigrants brought to the United States as children and known as “dreamers” — the same group he now says he wants to protect. 

Even on Wednesday, as the president played host to two bipartisan meetings, Trump and his team continued to equivocate. He expressed support for another Republican health-care plan — spearheaded by Sens. Bill Cassidy (R-La.) and Lindsey O. Graham (R-S.C.) — aimed at sharply curtailing Medicaid and other parts of the Affordable Care Act, commonly called Obamacare. In her daily press briefing, White House press secretary Sarah Huckabee Sanders argued that Trump is always working on behalf of Republicans.

“The president is the leader of the Republican Party and was elected by Republicans,” Sanders said. “He beat out 16 other candidates to take that mantle on. And certainly I think one of the strongest voices. And so the idea that the Republican Party ideas are not represented in that room is just ridiculous.”

Trump’s reasons for engaging with lawmakers beyond the Republican leadership is deeply shaped by his experience on health-care legislation, which has so far stalled in the Senate after months of fits and starts, according to two people familiar with the issue who have spoken with him recently. Trump remains unhappy with GOP leaders for promising success earlier in the year, only to see the effort fall apart, said the people, who insisted on anonymity to speak candidly.

Trump now believes that Republicans — who control both the House and the Senate — cannot be trusted to carry bills to passage by themselves and views it as his burden to create a better environment for his legislative agenda to garner support. What matters to him, one Republican lawmaker said, is “putting wins on the board — not the specifics.”

Instead of relentlessly courting members of the conservative, and often intractable, House Freedom Caucus, as he did on health care, Trump wants them to “feel the burn a little bit,” the lawmaker added, framing the new outreach as Trump’s way of reminding conservatives in both chambers that he likes them but does not need them.

“They’re not the only player he’s willing to play with,” said Michael Steele, the former Republican National Committee chairman. “He’s saying to them, ‘I’ll be a free-range president.’ ”

Sen. Ron Johnson (R-Wis.), who attended Tuesday’s dinner, said jump-starting talks on tax cuts and other potential changes remains at the top of Trump’s agenda. He said Trump wants to focus cuts on brackets that affect middle-class people.

“Let’s face it: If you want tax reform, you want to avoid pitfalls that make it impossible,” Johnson said of Trump’s approach on this priority. “Selling tax cuts for the wealthy is pretty impossible.”

“What I saw from the president was a genuine process to find bipartisan agreement on taxes and infrastructure,” Johnson added. “My guess is some Democrats definitely agree with him.”

Manchin said the Tuesday dinner was “a very good, productive meeting,” and said he believes the president, who was once a registered Democrat, is simply entering his legislative comfort zone.

“The president seemed more at ease, more comfortable, talking about finding a bipartisan solution than trying to have to defend a rigid, one-side-only works,” Manchin said. “I think he’s able to approach legislation in a total sphere, not just one side.” 

Moderate Republicans, in particular, have cheered this development, after long feeling sidelined inside the House as Freedom Caucus members and other conservatives have rebelled against their party’s leadership. 

Trump’s conservative critics, however, said his latest gestures reflect his liberal instincts on some issues and his intense desire for popularity.

“He’s always had that itch to liberate himself from the Republican Party,” said William Kristol, a Trump critic and editor at large of the Weekly Standard magazine. “He ran against it in 2015 and 2016, and has attacked it in 2017. He wants to win and doesn’t care about the substance of winning.”

Kristol added, “Democratic voters may loathe Trump, but he could conceivably give them lots of policy victories.”

Democrats say they are focused only on working with the president on areas where they believe they can get what they want in terms of their priorities, including protections for the dreamers and federal health-care subsidies for Obamacare. They have vowed not to trade dreamer protections for Trump’s long-promised wall at the southern border — and in recent days the White House has indicated the two issues do not have to be linked.

On other issues and with this president, many Democrats remain wary.

Donnelly, despite being wooed by Trump and up for reelection next year, said he feels no pressure to vote for the Republican tax plan if he thinks it’s a bad deal. 

“If the tax package makes sense, I’ll support,” Donnelly said. “If not, I’ll pass.”

The halting forays into bipartisanship have proven a new experience for many. At Tuesday’s dinner, Manchin was presented with yet another surprise in a week full of them — an apple strudel topped with what looked to be a delicate white egg. 

“I’m thinking, ‘Boy, what do I do with this?’ ” Manchin said. “But I’m thinking, ‘When in Rome,’ so I take and bite, and, lo and behold, it’s ice cream.”

Such is the dilemma facing Democrats in this moment of Trumpian outreach: The perks are enticing, but they are not entirely sure what they’re dipping their spoon into. 

Donnelly, however, said he had no doubt. “I knew it was ice cream from the start,” he said. 

Mike DeBonis, Ed O’Keefe and David Nakamura contributed to this report. 

Facebook Moves to Block Ads on Fake News, Offensive Videos

Facebook Inc. is adding new standards that will keep advertising off fake news videos and objectionable content, moves that have become essential as the company starts to put ads inside videos and articles, instead of separately on the news feed.

Carolyn Everson, the company’s vice president of marketing solutions, said the moves are in reaction to advertiser fears about being paired with content that wouldn’t reflect well on their brands. Facebook’s 5 million advertisers are increasingly sensitive to their product pitches showing up next to offensive content after a controversy at Google’s YouTube earlier this year. Facebook wants to avoid that so-called brand safety problem.

Avoid these common video marketing pitfalls

September 13, 2017

 

Regardless of the service or product, video marketing can provide benefits for businesses willing to devote their time to it. An engaging video can be used to build a brand, promote a product or develop an audience.

Unfortunately, because of the sheer volume of videos produced each day, most content fails to gain an audience. There is certainly an appetite for video in all niches, but various problems can prevent your content from gaining traction. Here are some of the common video marketing mistakes to avoid.

The message is overly promotional
Many brands have started to understand the power of creating engaging content that is not focused on making an immediate sale. It is possible also to create a marketing video that includes some substantial content that will be of interest to a target audience. Take this article for example. While I’m not specifically saying “Hire Port City Marketing,” my hope is that the content you are reading will position my business as a thought leader in marketing, and thus worthy of your consideration.

Unfortunately, it is all too common to see videos and digital content that focus on promoting products, so viewers are unenthusiastic and unlikely to share on social media.

The video length is inappropriate
The length of a video will be one factor in determining how many people watch. Commonly, shorter videos will do better than longer ones, but there are occasions where an extended presentation works, for example a step by step tutorial.

Short videos require a minimal commitment, so you do not face an immediate obstacle of persuading people to watch. However, if you have done some pre-selling, a longer video can take the time to hit a number of the buttons integral to selling.

The mood and tone is wrong
Without a clear strategy in place, it is possible to create a video in which the tone doesn’t match your overall branding. Many companies try to make a viral hit, but the content might not make any sense for your business. For example, if “dependability” is one of your brand pillars, an off the wall and wacky video might get you views but will do nothing for your brand.
Whether you are focused on being funny, suggesting something luxurious, being straight to the point or want to create a hint of mystery, think about how the mood of the video matches your branding.

Your focus is too broad
Most videos cannot tackle a wide number of topics effectively. It can be more impactful to think of a single element you want to get across to viewers, creating multiple videos to showcase different aspects of your business or product.

A focused piece of content will give viewers a defined viewpoint that sticks in the memory. In addition, a series of videos on one topic encourages your audience to engage with your brand multiple times. Plan a group of videos before proceeding, so you know in advance the focus of each video.

The video has not been optimized
Optimizing your video allows it to rank in the search engines so searchers can find it. The title is probably the most important factor, but a good description is also required.
Optimizing around a keyword lets you focus on a specific topic; related keywords can also provide relevance. As your video starts to develop views and likes, you can start to gain more prominence in the search engines, whether that is Google, YouTube or an alternative site.

Creating videos is one of the most powerful marketing methods your business can be using today. A sizable part of your audience will choose video as their preferred method of receiving information, while there are also possibilities of repurposing video content into articles and podcasts.

Many businesses make some the same rookie mistakes, and doing so holds them back. Therefore, it is important to watch out for approaches that don’t produce optimal results. When you hone your method, developing videos that resonate with audiences becomes far easier, letting you focus on the important factors that offer a high return on investment.

—Dan Natividad, a Stockton native, is a partner at Port City Marketing Solutions along with Kristen Dyke and Erin Diego. Dan can be reached at dan@portcitymarketing.com

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About Dan Natividad
Dan Natividad, a Stockton native, is a partner at Port City Marketing Solutions along with Kristen Dyke and Erin Diego. Dan can be reached at dan@portcitymarketing.com.

View all posts by Dan Natividad →

2 Marketing Strategies for Luxury Brands Looking to Tap Video-Streaming Platforms in China

Skeptics have doubted the appeal of “old-school” video-streaming platforms to luxury brands and predict that the future of luxury brands’ marketing lies in live-streaming, smartphone-based micro-film apps such as Meipai, and other innovative social media forms. But recent research suggests that online video-streaming platforms are still favored by many luxury brands. Meanwhile, pre-roll ads remain the mainstay of online advertising strategy in the Chinese market. Given that video-streaming has proven it has staying power, here are some best practices for luxury brands marketing on video platforms in China.

1. When it Comes to Pre-Roll Ads and Dedicated Channels, Content Is King

Chinese Internet users love watching videos online. By July 2016, the overall monthly active users of Chinese video-streaming mobile applications exceeded 800 million. As we wrote in a previous article, many of these video-streaming viewers actively seek out commercials as long as they are creative.

Luxury brands such as Cartier, Chanel and Louis Vuitton began investing in this platform since its early days. The main tip for making pre-roll ads and managing dedicated channels for luxury brands is simple: content is king.

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The fashion powerhouse Louis Vuitton was one of the first to experiment with Youku, launching video ads in 2009 followed by a full brand channel in 2010. Burberry, the British luxury fashion brand, has also included video-streaming platforms in its marketing strategies in China, uploading promotional videos and live-streaming its fashion shows on platforms such as Youku to reach Chinese consumers.

Official film still from ‘Tiny Times.’ Photo: VCG

2. Seeking the ‘Tiny Times’ Effect for Luxury Product Placement

Product placement is one of the most frequently used marketing strategies for luxury brands, which have had a lot of success, in recent years, placing products in Chinese movies and television shows.

For example, Ode to Joy, a hit television drama series about five young women making it in Shanghai, one of China’s most developed cities, attracted over 50 advertisers including Givenchy, SK-II, Chow Tai Fook and many other luxury brands.

Tiny Times, a film series based on the novels of China’s wealthiest writer Guo Jingming—which make luxury items such as Hermès Birkin bags, Celine jackets and Ferragamo cocktail dresses an integral part of the movie—is an example of successful product placement, despite poor reviews from Chinese critics who called the movies “shallow” and “materialistic.”

The films broke Chinese box office records multiple times and demonstrated an incredible ability to boost the sales of luxury goods such as champagne.

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Feeding the curiosity of average audiences, fashion bloggers wrote volumes explaining each brand spotted in the films, which further boosted the exposure of luxury brands.

Meanwhile, Chinese mainstream video-streaming sites have invested a lot in producing original online shows in recent years, many of which target Chinese youth and are able to reach a larger audience than traditional television shows and movies. It’s an opportunity luxury brands should keep an eye out for.

3. Matching a Show with the Value of a Brand

This is not to suggest product placement is an easy choice or a guaranteed success. For luxury brands in particular, setting is something that needs to be handled with care.

Luxury brand Furla was introduced to Chinese consumers on the television show ‘Ode to Joy.’ Photo: Weibo

“The worst thing that can happen is that the audience feels like it is watching a commercial,” said Leeza-Maria el Khazen, the founder of Lynx Productions, a branding and business development firm. “It can have a very negative effect on the film and the brand because it draws the audience out of the movie. Sometimes it’s kind of shocking.”

The most recent marketing success with respect to online shows for luxury brands perhaps goes to Supreme, a New York-based skateboarding and clothing brand that has won the hearts of many celebrities. In The Rap of China, a Chinese rap reality show produced by online video platform iQiyi that has attracted over 2.5 billion views, celebrity judge Kris Wu has been wearing Supreme outfits since the first episode in June 2017.

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Even though the brand did not ask to be in the show or pay for this inadvertent product promotion, its frequent appearance in the show has shot the brand to stardom in China. Other luxury brands that have appeared on the show, including Yeezy, Gucci and Off-White, have also experienced a huge spike in interest on the Chinese-speaking internet, not just in how much these items cost but also in the culture and story behind the brands.

According to the entertainment research company EntGroup, if product placement fits with the setting in a show, more than 66 percent of the viewers won’t mind watching the ads. Understanding what shows best match with the value of a brand can help build loyalty and appreciation among consumers.

Hashtag Trending – Holes in Equifax’s security practices and get ready for the iPhone X

New video presentation software that lets you turn yourself into an animated GIF. Equifax won’t reveal the cause of its record-breaking security breach. And don’t tell anyone, but a new iPhone is coming out today.

Hong Kong startup Animiz’s eye-catching new presentation software is pushing the phrase “social video marketing” up on Google Trends. According to a poorly written press release, Animiz video presentation software helps “the marketers create the impressive video: by providing a series of themed templates, fonts, shapes, images, effects, sounds, and symbols, which can be added to both pre-recorded and live video. The program also includes various animation effects which users can add to make a video interactive. The company also provides a series of “video editing tutorial for the markters to know and use the software better.” You can find out more at Animiz’s website.

Over on Reddit, users are connecting a few dots after discovering holes in Equifax’s security practices. While the Atlanta-based credit rating giant hasn’t released an official explanation for the massive security breach announced last week, which compromised 143 million consumer records, including some Canadian and U.K. accounts, TechCrunch has noticed that the website Equifax directed concerned Americans to if they wanted to find out whether they were affected by the breach returns random results, while engineer and journalist Tony Webster has discovered the passwords protecting their information was based on the timestamps, making it substantially easier for hackers to guess them.

Our last update will only surprise you if you’ve been avoiding Facebook, where some variation of Apple’s next iPhone has been trending since the beginning of September. On Saturday its name leaked: The iPhone X, and today it will be officially revealed during one of the company’s signature theatrical keynotes, alongside two variations, the 8 and 8 Plus, both of which will be basic upgrades to the iPhone 7 model. However the X, named for the iPhone’s tenth anniversary, is expected to be something else: featuring an all-screen front display that ditches the home button, it’s expected to retail for around $1000 USD.


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September 12, 2017 – Urbandale, IA – Flick Fusion Video Marketing today announced that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Flick Fusion is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

“Many dealers now realize that videos are not something to just post on your website, but an essential part of an integrated online marketing strategy that will increase the informational and emotional value of the dealership’s online content across all digital touch-points,” said Tim James, COO of Flick Fusion. “The integration with CDK allows more dealerships to take advantage of our dynamic video marketing and hosting platform.”

Flick Fusion’s SMARTFLICKS is the only video marketing and hosting platform that automates the entire video production and distribution process. Dealers can use SMARTFLICKS to easily create inventory videos, personalized video e-mails, customer testimonial videos, dealership value proposition videos and more. SMARTFLICKS is designed to deliver the right video to the right shopper at the right time in the buying cycle. Flick Fusion’s advanced technology monitors the activity of dealership videos and tracks individual shopper behavior across all Internet touch-points. SMARTFLICKS then utilizes a shopper’s activity to instantly display relevant video content and integrated marketing messages to that individual.

Flick Fusion’s videos are proven to drive more traffic to dealership websites, increase SEO rankings, generate more leads and increase website lead conversion rates.

All of Flick Fusion’s inventory and dealership videos can be viewed on mobile devices and are easily accessible on dealerships’ mobile websites. Videos are viewable on any operating system using any browser.

“We’re very pleased to introduce Flick Fusion as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “Flick Fusion is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides members with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. The addition of Flick Fusion to CDK’s partner program will improve the integration of Flick Fusion’s inventory videos with the CDK website platform, delivering a better viewing experience for online car shoppers. Additionally dealerships will be able to gather and access actionable data related to their customers’ online behavior, whether those customers are viewing videos on the dealership’s own website, or viewing videos on other Internet touch-points.

www.flickfusion.com
http://www.cdkglobal.com/partners

CDK makes video marketing tech provider new program partner

URBANDALE, Iowa – 

Flick Fusion Video Marketing announced Tuesday that it has joined the CDK Global Partner Program to offer dealers SMARTFLICKS, its full-solution video marketing and hosting platform.

Flick Fusion is now part of a marketplace made up of around 300 partner companies that offer more than 400 different applications for auto dealers.

« Many dealers now realize that videos are not something to just post on your website, but an essential part of an integrated online marketing strategy that will increase the informational and emotional value of the dealership’s online content across all digital touch-points, » Flick Fusion chief operating officer Tim James said in a news release. « The integration with CDK allows more dealerships to take advantage of our dynamic video marketing and hosting platform. »

SMARTFLICKS automates the entire video production and distribution process so dealers can easily make inventory videos and personalize video e-mails and customer testimonial videos.

The platform is designed to deliver videos that fit shoppers’ needs at the right time during the car buying process. It monitors the activity of dealership videos and tracks individual shopper’s behavior.

Using shopper’s activity, SMARTFLICKS can instantly cue relevant video content and integrated marketing messages.

Supreme Court agrees with Trump administration, says some refugees can be barred for now

The Supreme Court agreed with the Trump administration Tuesday and put on hold a lower-court decision that would have allowed more refugees to enter the country.

The court issued a one-paragraph statement granting the administration’s request for a stay of the latest legal maneuvering involving the president’s executive order on immigration. There were no recorded dissents to the decision.

At issue is whether the president can block a group of about 24,000 refugees, who have assurances from sponsors, from entering the United States. A panel of the U.S. Court of Appeals for the 9th Circuit had interpreted a Supreme Court directive this summer to mean that such refugees should be allowed in, but the government objected.

The latest court actions are part of a complicated legal battle that began in January when President Trump issued his first version of an entry ban. The Supreme Court is to consider the merits of his actions at a hearing Oct. 10.

The current case grows out of a Supreme Court decision in June that approved a limited version of a presidential order that temporarily blocked refugees and citizens of six majority-Muslim countries.

The justices said Trump could impose a limited version of the measure, but not on a person with a “bona fide” connection to the United States, such as having family members here, a job offer or a place in a U.S. university.

It is the interpretation of a “bona fide” tie to the United States that is being debated.

The government initially declined to include grandparents and other members of the extended family as meeting that standard, as well as refugees with formal assurances. A federal district judge said the government’s reading was too broad and stopped it.

The Supreme Court largely upheld that ruling in July, although it put on hold the portion dealing with refugees.

Last week, a panel of the 9th Circuit weighed in, deciding that the administration could block neither grandparents nor refugees with assurances.

The Justice Department this week asked the Supreme Court to step in again — although only to block refugees, not grandparents and other relatives beyond the nuclear family. Even those refugees with formal assurances from a resettlement agency lack the sort of connection that should exempt them from the ban, the Justice Department argued in its new filing to the Supreme Court.

“The absence of a formal connection between a resettlement agency and a refugee subject to an assurance stands in stark contrast to the sort of relationships this court identified as sufficient in its June 26 stay ruling,” acting solicitor general Jeffrey B. Wall wrote in his filing.

“Unlike students who have been admitted to study at an American university, workers who have accepted jobs at an American company, and lecturers who come to speak to an American audience, refugees do not have any free-standing connection to resettlement agencies, separate and apart from the refugee-admissions process itself, by virtue of the agencies’ assurance agreement with the government,” the filing said.

In response, the state of Hawaii, which is challenging the entry ban, told the Supreme Court that the government’s argument made no sense.

“Refugees with formal assurances are the category of foreign nationals least likely to implicate the national security rationales the government has pointed to in the past,” wrote Washington lawyer Neal Katyal, who is representing Hawaii.

“By the government’s own admission, these refugees have already been approved by the Department of Homeland Security. It is therefore exceedingly unlikely that they represent a security threat.”

Time is beginning to become a factor in the broader fight over Trump’s entry ban. The measure was supposed to have been temporary — lasting 90 days for citizens of the six affected countries, and 120 days for refugees. If the measure is considered to have taken effect when the Supreme Court allowed partial implementation, the 90 days will have passed by the time the justices hear arguments Oct. 10, and the 120 days are very likely to have passed by the time they issue a decision.

Some deadlines for reports have also seemingly passed. The Department of Homeland Security secretary was — within 20 days of the order taking effect — to have given Trump the results of a worldwide review determining what information was necessary from other countries to vet travelers. The countries that were not supplying adequate information were then to be given 50 days to begin doing so, and after that, top U.S. officials were to give Trump a list of countries whose citizens would be recommended for inclusion in a more permanent travel ban.

A Homeland Security spokesman said that a report was delivered to the White House in early July on the results of the review and that officials then went about assessing each country on the information it provided

He said Homeland Security officials were “evaluating the information received and will provide a report to the president in the coming weeks.”

After Irma, Florida prepares for days — and maybe weeks — without power

CAPE CORAL, Fla. — Millions of Floridians grappled with the aftermath of Hurricane Irma on Tuesday, confronting a sweltering reality: Nearly half of Florida still lacked electricity, and for some of them, the lights might not come back on for days or even weeks.

« We understand what it means to be in the dark, » said Robert Gould, vice president and chief communications officer for Florida Power and Light (FPL), the state’s largest utility. « We understand what it means to be hot and without air conditioning. We will be restoring power day and night. »

But, he acknowledged: « This is going to be a very uncomfortable time. »

Across the nation’s third most-populous state, that discomfort played out in homes that were silent without the usual thrum of perpetual air-conditioning. It meant refrigerators were unable to cool milk, laundry machines were unable to clean clothes and, for the particularly young and old, potential danger in a state where the temperatures can range from warm to stifling.

Even for those who had power, some also were struggling to maintain cellphone service or Internet access, sending Floridians into tree-riddled streets in an effort to spot a few precious bars of signal to contact loved ones.

« It’s a mess, a real mess. The biggest issue is power, » said Bill Barnett, mayor of Naples, on Florida’s Gulf Coast. « We just need power. It’s 92 degrees and the sun is out and it’s smoking out there. »

Utility companies made progress as they undertook a massive recovery effort, restoring power to some. At its peak, the Department of Homeland Security said about 15 million Floridians — an astonishing three out of four state residents — lacked power.

Throughout the day Tuesday, state officials gradually lowered the number of customers without power, dropping it to 4.7 million by Tuesday evening from 6.5 million a day earlier. Because each power company account can represent multiple people, the sheer number of residents without electricity was massive: Going by the Homeland Security estimates, at one point Irma had knocked out power to one out of every 22 Americans.

It would take some time before all of them had electricity again. Duke Energy Florida said it would restore power to most customers by Sunday, a week after Irma made its first landfall in Florida. Some harder-hit areas could take longer due to the rebuilding effort.

Gould said that FPL, which powers about half of the state, expected customers on Florida’s East Coast to have power back by the end of the weekend. People in western Florida, closer to Irma’s path, should have it back by Sept. 22. That estimate does not include places with severe flooding or tornado damage, he said, and those areas could also face a longer wait to be able to switch on the lights.

Floridians reacted to the outages eclectically. Some welcomed the absence of perpetual air-conditioners. Others flocked to their local malls for a respite from the heat.

« There’s no power at home, so we might as well just stay here and stay cool, » Amanda Brack, who was with her son, Gavin, said while walking through a Brookstone at the Galleria shopping mall in Fort Lauderdale.

Blake Deerhog had walked to the mall from his powerless and steamy apartment in nearby Victoria Park, trekking some 20 minutes in the stifling heat and humidity after he Googled and learned it would be open.

« This is definitely better than being back at my apartment, » he said, adding that he planned to spend the afternoon there.

The outages also caused rising alarm in some places. Here in Cape Coral, an assisted care facility for patients with dementia and memory impairment that sheltered in place during the storm went without power for three days, as elderly patients suffered in the rising heat.

The southwest Florida facility, Cape Coral Shores, had 20 patients stay during the storm as part of an agreement with state and local officials because the emergency shelters it would normally use were both evacuated as Irma approached. Power at the facility went out, and it stayed out, even as homes and businesses all around it saw their lights come back on.

As the indoor temperature climbed to the mid-80s Wednesday morning, humidity made the hard-surfaced floors slick with condensation. Patients gathered in a small day room to catch a slight breeze from screened windows. A handful of small fans powered by a borrowed generator were all that kept the situation from devolving into a medical emergency, said Dan Nelson, Cape Coral Shores’ chief operating officer.

« People here are fragile, » Nelson said, adding that air-conditioning in such facilities is a medical necessity. « This is not just about comfort, it’s about safety. We have magnet door locks that don’t work, fire suppression equipment whose batteries have run out, assisted bed lifts that don’t work. And the temperatures today and tomorrow are headed back to the mid-90s. »

A state emergency official said Wednesday afternoon he had found a large generator and 50 gallons of gas for the facility, but there was no need: The power came back on.

While the Sunshine State was the hardest hit by the outages, they extended to the other states Irma raked as it headed north. Hundreds of thousands lost power in the Carolinas, Alabama and Georgia, where at one point 800,000 were experiencing outages on Tuesday, though that number declined during the day.

The deteriorating storm once known as Hurricane Irma — classified Tuesday as a post-tropical cyclone — grazed onward through the Mississippi Valley, losing essentially all of its prior strength but still drenching some areas with rainfall.

Across the southeast, even as people acknowledged that they had dodged the worst possible hit from Irma, they were still left to contend with destroyed homes, flooded cities, swollen rivers, canceled flights and debris in the streets.

The city of Jacksonville, Fla., remained flooded after the St. Johns River overflowed so severely the day before that it forced residents from their homes. Charleston, S.C., city officials said the intense flooding there on Monday closed more than 111 roads, most of which had reopened Tuesday.

Authorities said they were investigating several fatalities that came since the storm made landfall, though it was not clear how many were directly due to the storm.

Among them were a 51-year-old man in Winter Park, Fla., outside Orlando, who police said was apparently electrocuted by a downed power line in a roadway. In Georgia, the Forsyth County Sheriff’s Office said a 67-year-old woman was killed when a tree fell on her car; the mayor of Sandy Springs said a 55-year-old man was killed when a tree fell on the bedroom where he was sleeping. In other cases, fatal car crashes claimed lives as the storm loomed.

In Key West, it remained unclear when power, cellphone service or supplies would be available again.

« What you have on hand is rationed to make sure you can get through, » said Todd Palenchar, 48, noting that his supplies of food and water are designed to last for a week. « You don’t know how long it’s going to be. »

Palenchar said he is used to camping and roughing it, but his main concern right now is his property.
« I’ve already posted signs where I’m at, ‘Looters will be shot, no questions asked,' » he said as he pulled up his shirt to reveal a .380 caliber pistol.

As Irma tore through the Caribbean and approached the Keys last week, authorities had ordered millions in Florida to evacuate and, in some cases, ordered them to hit the road again as the storm’s path wobbled. On Tuesday, officials slowly began letting those people return home.

In Monroe County, which includes the Florida Keys, and other places that let residents back, officials warned that many areas are still without power, cellphone reception is questionable and most gas stations remain shut.

Miami-Dade Mayor Carlos Gimenez said about half of the county’s traffic signals were out. Broward County Mayor Barbara Sharief said the number was closer to 45 percent of traffic signals there. Across the state, the explanations for the outages were visible alongside the road.

« It’s a lot of trees and power lines and snapped poles, » said Kate Albers, a spokeswoman for Collier County, which stretches across southwestern Florida and includes Marco Island, where Irma made her second landfall.

« I can tell you from driving around you see lines down all over the place, » Albers said. « You see trees thrown through power lines and you’ll see an occasional pole. »

The high number of outages across Florida were due largely to the storm’s massive size, said Ted Kury, director of energy studies for the Public Utility Research Center at the University of Florida.

« For a significant period of time, the entire state was under a hurricane warning, » Kury said. « Normally it comes through, sometimes it comes through fast and sometimes it comes through slowly. But this one hit pretty much everybody. »

Kury was among those who did not lose power but did lose Internet, cable and cellphone service, so he and his wife had to walk to the next development before his wife got enough signal to text their oldest son and her parents.

Storms that rip down power lines are frequently followed by questions about why more power lines are not buried underground, away from punishing winds.

Cost is one factor. A 2012 report for the Edison Electric Institute, a trade association representing investor-owned electrical utilities, found that it can be five to 10 times more expensive to put lines underground — otherwise known as « undergrounding » — than to hang them overhead.

The utilities also weigh issues such as how much cost they can pass on to their customers and the aesthetics of overhead wires, Kury said, noting that there is no uniform policy for power companies because diverse regions have different needs.

« It’s kind of a misstatement when folks say undergrounding power lines protects them from damage, » Kury said. « What it really does is insulates them from damage from wind events and flying debris. But it makes them more susceptible to things like flooding and things like storm surge. »

He added: « If you’re in an area where your biggest risk to the infrastructure is storm surge and flooding, putting the lines underground can actually make them more susceptible to damage and not less. »

Florida utility companies embarked upon a massive response effort to get the lights back on. Gould, the spokesman for FPL, said the company had dispatched 20,000 workers to work day and night restoring power, first to critical care infrastructure — like hospitals and 911 systems — and then to feeders that send juice to the most customers. Finally, they get to individual neighborhoods.

In St. Petersburg, where gas-powered generators had growled through the night, residents lit their way with battery-powered lanterns, flashlights and tea lights.

« We’ve run out of power before, » said Jeanne Isacco, 71, reaching for her walker to stand and punctuate her point. « Why do you think we live here? Excuse me! We know it’s hot. »

Berman and Zezima reported from Washington. Darryl Fears in St. Petersburg, Leonard Shapiro in Fort Lauderdale, Camille Pendley in Atlanta, Dustin Waters in Charleston, Kirk Ross in Raleigh, Scott Unger in Key West, Fla., and Brian Murphy, Angela Fritz and Carol Morello in Washington contributed to this report, which was updated throughout the day. 

Further reading:

Hurricane Irma’s impact, from the air: Florida Keys a bit battered but mostly spared

Hurricane Irma spared one Florida coast and slammed into another

iPhone X hands-on: High price, new screen, no home button

The brand new iPhone X — that’s pronounced « ten, » by the way, not « ex » — is a phone of firsts for Apple. The 5.8-inch OLED screen isn’t just larger, it also uses a different technology that Apple says will make colors absolutely pop. It’s also the first iPhone to completely do away with the iconic home button — you know, the one Apple popularized on its very first iPhone. And, it’s the first to offer Face ID as a new way to securely unlock the phone and pay in the check-out line. 

The iPhone X is Apple’s only new device to nab optical image stabilization for both rear 12-megapixel camera lenses, a portrait mode on the front-facing camera (despite having just one lens and not two), and — more breezily — a new feature to animate emojis. 

These are the distinguishing features we looked at when going hands-on with Apple’s newest, largest and priciest iPhone at Apple’s equally new Apple Park headquarters in Cupertino, Calif. — see for yourself in the videos above and below.

You won’t get the iPhone X’s large, OLED screen or face unlocking on the more traditional iPhone 8 and iPhone 8 Plus, which were also announced Tuesday. And that’s by design. The iPhone X’s boldness is exactly what makes it Apple’s extra-special cherry on top to mark the 10th anniversary of the very first iPhone in 2007, which revolutionized at that time everything a smartphone could be, and hurled us on the path that led to what smartphones are today. 

apple-091217-iphone-x3944

Apple in no way abandons the iPhone 8 and 8 Plus. All three new handsets for 2017 get a major feature that Apple’s been lagging on for years: Qi wireless charging (pronounced « chee »). Wireless charging is now a Samsung staple that already works with both Qi and PMA standards. While Apple only mentioned Qi support and not PMA, it’s nevertheless a key addition that could kick up demand for wireless charging in a way that Samsung, LG, Nokia and Microsoft hadn’t been able to accomplish before.

The iPhone X, iPhone 8 and iPhone 8 Plus are also the first phones to launch Apple’s iOS 11 software, which comes with improvements for Siri, the lock screen and notifications, and all these smaller surprises, too.

The two biggest questions focus on the iPhone X’s most daring design change, ditching the home button. Will that actually make the phone more convenient to use? And will using your face to unlock the phone benefit you, or is it just a workaround? 

It’s clear that Apple is prepping iPhone users to wave goodbye to the home button, by framing its dismissal as a feature. But until we can thoroughly test it to see how well it actually works, we’re dubious if this is an empty upsell. If it does work well, you can bet Samsung will step up its game to make its own facial recognition software secure enough for mobile payments (right now, that’s just iris scanning and the fingerprint reader). It’s likely other phonemakers would ditch a current trend to put the fingerprint reader on the back and adopt — or at least experiment — with face unlocking, too.

Apple die-hards will certainly pick up one of the three new phones. Now it’s time for on-the-fencers to make their decision. As we head into a crazy-competitive holiday season, the iPhone X, 8 and 8 Plus will together lock arms against Samsung’s best-selling Galaxy Note 8, LG’s video-focused V30 and Google’s upcoming Pixel 2 for smartphone supremacy.

Hands-on with the iPhone X: Nice size

Before we get to the specs, we wanted to first answer what it feels like to actually use the iPhone X. By screen size, this is Apple’s largest phone ever. But it’s actually shorter, thinner and lighter than the iPhone 8 Plus — that’s because it’s almost all screen with razor-thin bezels. Held in my hand (me being Scott Stein), it felt right. Unlike the too-large iPhone 7 Plus, the iPhone X returns to being a good-size phone without compromising any features. In that sense, its design feels perfect. But there’s a catch this time. Or, several.

While it had a really pleasing heft and design — somewhere between the Essential Phone and Galaxy Note 8 — that missing home button is still up in the air. It’s not really needed anymore: tapping to turn on the iPhone X was easy, and swiping up to the home screen or down for Control Center isn’t all that different from how many Android phones work.

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But there’s no Touch ID, either, and Face ID was hard to evaluate. Apple employees demoed the tech in action, and it seemed to work quickly: a glance at the phone and a swipe up, and it’s unlocked. Will it be error-free, or always easy to use? Impossible to tell yet.

Apple’s front-facing camera array, called TrueDepth, shows promise, but for now it’s used in clever-but-gimmicky apps. Animoji are adorable: I was able to puppet various 3D emoji with my face. It felt futuristic and weird, and mostly worked. New Snapchat filters optimized for the iPhone X selfie cam were eerily effective. My face seemed literally painted on. Selfies with Portrait Mode look sharp, too.

My favorite part of the iPhone X is its size. (Its improved-resolution OLED Super Retina Display looks fantastic, too.) My least favorite part is its price. And I’m fascinated by the phone’s AR possibilities. But I don’t know how good it will be versus ARKit apps on existing iPhones, because I haven’t had a chance to do direct comparisons yet. Looking at AR apps was fun, but the demos I tried didn’t seem significantly different in concept from the ARKit ones I’ve peeked at before on other phones.

iPhone X has an overdue design overhaul that looks great. But the extra features beyond that aren’t clear slam dunks yet.

iPhone X price and when to buy it

The iPhone X ain’t cheap. It starts at $999, £999 in the UK and AU$1,579 in Australia. The 256GB version costs $1,149. Preorders begin Oct. 27, and the phone ships Nov. 3. 

By contrast, the iPhone 8 and 8 Plus start at $699 and $799, respectively. (They’re £699 and £799 in the UK, or AU$1,079 and AU$1,229 in Australia.)

How is iPhone X different from the iPhone 8 and 8 Plus?

iphone-8Enlarge Image

The iPhone X drops the home button.


Screenshot by Juan Garzón/CNET

All three new Apple iPhones support wireless charging, and are water- and dust-resistant. They all come with 64GB and 256GB storage options and the same A11 « bionic » chip. They also all get the same upgraded slow-motion video support (1080p at 120fps or 240fps).

Here’s how to tell them apart:

  • iPhone 8 and 8 Plus retain the home button with Touch ID
  • iPhone 8 and 8 Plus are cheaper
  • Preorder iPhone 8/Plus Sept. 15; they’ll be available Sept. 22
  • iPhone X preorders start October 27; you won’t get the phone until November (see above)
  • iPhone X has a larger screen, no home button, OIS in both rear cameras, and you can take portraits with the front facing camera
  • The iPhone X comes in black and silver, but not gold (the iPhone 8/Plus come in all three shades)

iPhone X specs highlights:

  • 5.8-inch OLED display with 458ppi pixel density
  • 2,436×1,135-pixel resolution (Apple calls this a Super Retina display)
  • Dual 12-megapixel rear cameras with OIS on both cameras
  • Portrait mode with portrait lighting feature
  • Front-facing 7-megapixel camera has portrait mode now, too
  • No home button
  • Face ID to unlock the phone (hold your phone up to your face) 
  • A11 Bionic processor
  • Glass back and front
  • iphone-x-gesture

    A swipe takes you to the iPhone X home screen.


    GIF by Alexandra Able/CNET

  • Supports wireless charging
  • 64GB and 256GB options
  • Water- and dust-resistant
  • Animojis make emojis out of you
  • iOS 11 software with Siri improvements
  • Black and space gray (no gold)

No more home button: This is huge

As expected, the iPhone X has done away with the home button. So how do you unlock your phone? Start Siri? Multitask? Use Apple Pay? 

Unlock the phone with Face ID

Face ID, which uses a bunch of cameras, including the front-facing camera and IR camera, to scan your face and let you in to your iPhone. What about tricking the phone with photos of yourself? Apple says that won’t happen; it’s made masks to train the phones to distinguish you from your photo… and that of your evil twin. It will work with third-party apps, too.

You just raise the phone, look at it, and swipe to unlock. How do you exit an app and get back to the home screen? Just swipe — see the GIF above to see how.

Launch Siri with a button press

If you’re not using your voice, you press and hold a side button to get Apple’s assistant going.

Multitasking

It’s still here, never fear. Swipe up from the bottom of the screen, then continue to hold while swiping left or right to switch apps.

Buy stuff with Apple Pay

You can still do this even with no home button. Tap the side button twice to launch Face ID for Apple Pay.

iPhone X: Packed with new features

Scott Stein takes a look at the all-new design and features of the futuristic iPhone X.

by Scott Stein

Animojis use Face ID to make emojis out of you

You can create a new, living breed of emojis with iPhone X. Called animojis (a portmanteau of « animated » and « emoji »), the new feature taps into Face ID to lend popular emojis, mostly animals for now, your expressions in a message. There’s a cat, a panda, a unicorn, a fox, a monkey, a pig, an alien, a dog, a rabbit, a rooster, a robot and… poop. Thanks, Apple. Keeping it classy.

Animojis live as an app right inside messages.

Wireless charging pad (sneak peek)

Wireless charging mats aren’t new, but Apple wants to make one for your iPhones, your Apple Watch Series 3 and your AirPods ($249.00 at Amazon Marketplace) (if you have a wireless charging case).