Archives par mot-clé : video

At least 149 killed as powerful 7.1 earthquake strikes central Mexico

A powerful earthquake shook central Mexico on Tuesday, collapsing homes and bridges across hundreds of miles, killing at least 149 people and sending thousands more fleeing into the streets screaming in a country still reeling from a deadly temblor that struck less than two weeks ago.

The earthquake caused apartment blocks to sway violently in the center of Mexico City, including in the historic districts of El Centro and Roma, crumbling balconies and causing huge cracks to appear on building facades.

Panic spread through the city’s core; rescue vehicles screamed toward damaged buildings, and neighbors took on heroic roles as rescuers.

At least 49 people were reported killed and 44 buildings severely damaged in the capital alone.. Ten other people died in the surrounding state of Mexico, 55 across the state of Morelos, 32 in Puebla state and three in Guerrero state, according to a tweet from Luis Felipe Puente, head of the national Civil Defense agency.

5 ways to stand out on YouTube

If you’re ignoring video as part of your digital marketing strategy, you
might be well behind the competition.

YouTube has become the second largest search engine online, and it is
crucial that you grab a share of that audience. Consumers are looking
towards video rather than text-driven blog posts to answer their questions
and entertain them.

It doesn’t take a massive effort to
get started on YouTube, and the payoff can be huge.

Just like ranking on the first page in Google’s search results, having a
popular YouTube video funnels potentially millions of people in your target
audience directly to your doorstep. Regardless of your organization, videos
are a must for more
connections and conversions.

Here are five takeaways that can help you stand out on the video platform:

1. Optimize your video titles.

Video titles are a crucial factor for determining the search results in
which you appear, along with whether viewers decide to click on your video.

For best results, pick one keyword for which you want to compete and
include it near the front of your title. Don’t stuff keywords or make it
too lengthy. Your title should be no longer than 10 words. Include a sense
of urgency (example: “how to do ____ today”). Be very clear what value your
video can provide.

2. Curate playlists.

User experience matters. One of the most effective things you can do to
increase YouTube views is have your viewers watch the videos you produce
back to back.

Playlists on your channel page can be a great way to do this. They can make
it easy for viewers to watch consecutive videos from related topics that
they are interested in and help you to organize your content.

3. Network with other channels.

YouTube’s “related channels” and “recommended channels” can be forgotten
features that brand managers don’t use to their advantage.

This is a mistake for a couple of reasons: For some, data suggests that
turning on the recommended channels features gives you a boost in YouTube’s
eyes because you are opening up to a better user experience, rather than
trying to horde viewers for yourself.

Similarly, recommended channels are your opportunity to give love to other
YouTube channels that you appreciate and think your audience would like.
This implies to YouTube’s search algorithm that you should be considered in
the same category as these recommended channels. It also presents an
opportunity for co-promotion between your channel and others online in your
space that can drive traffic back and forth.

4. Greet viewers with a trailer.

When viewers land on your YouTube channel, you have a chance to make a
great first impression, such as launching into your favorite video to show
off your skills.

Playing your strongest content is good, but a designated channel ‘trailer’
or welcome video that sells what your channel is all about can improve your
chances of the visitor hitting the “subscribe” button.

[RELATED:


Discover the digital strategies you need to break out of your silo
and succeed in today’s evolving marketing communications mashup
.]

5. Use great YouTube channel art.

Strong, eye-catching channel art can be the difference between a viewer
investigating your channel vs. a competitor (especially when it comes to
video thumbnails).

An infographic from
Vlogging Guides
details how to use tactics that include eye-catching
YouTube channel art
to attract more viewers and optimize user experience:

Upload images to YouTube at the recommended sizes and spend time creating
your artwork, though it doesn’t need to be a masterpiece. Ask yourself: “If
I saw this banner, would I believe this channel is a credible source of
information?”

Matthew Royse is a digital marketing director of

Forsythe Technology
.
A version of this article originally appeared on his blog,

Knowledge Enthusiast
.

(Image via)

Five Strategies for Marketing Your Business

ELEVATING TO THE NEXT LEVEL, By Marie-Therese Phido

When I go to meet with people to market my services and business, many of them tend to think I have been in business for much longer than I have been when I tell them how old the business is. They are like, “but you are everywhere”, and I see your name and business all over the place. When they say this, I smile in inside. Some of them that are closer than others, I tell them, “it is my marketing”. Many people know about Elevato and they know about me, because of the marketing I have been doing.

Many are surprised that the business started just nine months ago. So today, I will like to share some of the marketing activities I have used to ensure my business has share of mind with my customers and potential customers. But, please note that you should evaluate your business and its peculiarity and pick and choose out of the options below in terms of relevance to your business.

Strategies to adopt:

Social Media
I wrote an article some months ago, titled, “Embrace Social Media, Or Die”, this statement becomes more pertinent every day. Many people scoff at the idea of social media. Some disdain the medium and I shake my head, because they are living in the past. Firstly, it is the cheapest means for getting your message across to your potential customers and the future.

Secondly, it is not going away. Thirdly, other forms of connecting with your market or potential customers will continue to diminish with the passage of time. Fourthly, everybody is on it and you cannot afford to be missing in action.

Start to post about your products and your services. Post anything that your audience will find relevant and be able to connect to you. Learn about your audience and your industry and communicate to them in the lingo that will connect but ensure that you uphold the values of your brand as you do this.

Video Tutorials
I started this process and have not been consistent, but it has been a lapse on my part, as it is a very powerful marketing tool to communicate with your audience. Creating video tutorials is one of the most effective ways to get word out on your services or products.

According to R.L. Adams, “YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?”

Blogging
If you have not started blogging about your business, start now! You would be surprised that you can actually write. Again, I started blogging, when I conceived my business and wanted to share my knowledge and thoughts with my audience and customers and found out that I could actually string words together in an interesting way. So, in addition to sharing my knowledge and expertise with my audience, I got the pleasure of discovering that I actually enjoyed writing and could try to be good at it.

One way of doing this is to either use your own platform or use other people’s platforms, e.g. LinkedIn, Facebook, Quora, etc. These platforms have massive audiences, that you get immediate reach to your current and potential customers.

However, ensure that you blog effectively. Provide relevant and valuable content otherwise you also end up hurting yourself and brand if your content is thin.

Influencers
In order to get the word out to a wider audience larger than yours to boost your visibility on social media when you have not built up the critical mass on your own platforms, you can leverage influencers. Ensure you use the best fit influencer for your business. If you are in the consulting or accounting business world, the kind of influencer you will need, will be different from an influencer of an entertainer, because the audience that each influencer has relates to the interest they push.

Find the right influencer for your niche to ensure you are targeting the right audience to get the best results for the objective you want to achieve.

LinkedIn
This I am yet to try, but is on my marketing to do list. This is to use video and more visuals in my LinkedIn profile. I was talking to a very senior business executive today, who told me he saw the update to my profile on LinkedIn last week. He was pleased to tell me, “I go there but say nothing, I just look. In fact, my profile is about 20 years old”. In my mind, I was like “how smart can you be”.

Please update your profile regularly. My first job as Elevato was from my LinkedIn profile. I have had headhunters reaching out to me all the time because of my LinkedIn profile. Upload your video. We are advised to use video to introduce ourselves and our business. Those who have used it, say it makes your profile a lot more personal. We are told that when it is done right, it can be produce powerful and effective results.

If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately. I post an article on LinkedIn, every week. You can reach a large audience, especially when your posts go viral. This is a great place to convey your entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.

You can also reach out to other businesses and collaborate with like-minded entrepreneurs on LinkedIn. It’s a great go-to resource for all things business and too many people overlook this.
As you can see, marketing your business does not have to be so expensive. All it takes is some of your time and creativity, which we can all do. Get committed, take control and start marketing your business.


Get The Best Cincinnati Video Commercials Expert Interviews Digital Marketing Solutions

(MENAFN Editorial) Local Buzz Connect, a digital marketing agency based in Cincinnati, announced the Local Buzz Connection Booster Program, a professional video interview production and marketing service. The company works with professional video designers and editors to offer custom reputation videos for local businesses looking to improve their online reputation and attract more potential clients.

More information can be found at [http://localbuzzconnect.com](http://localbuzzconnect.com/).

As one of the fastest-growing digital industries, digital marketing has attracted serious investments from both business owners and digital marketers. Surveys show that more than 90% of all consumers have used at least one type of online resource before making a purchase, making it essential for local businesses to develop a visible and reputable online presence.

Video marketing is one of the most effective means of reputation building for local businesses. Studies show that video constantly outranks all other types of content in terms of engagement rates and consumer confidence, with more and more businesses using short videos as effective ways to promote their products and services.

Local Buzz Connect is a leading Cincinnati digital marketing agency specializing in custom video solutions for local businesses in all industries. The company has recently introduced the new Local Buzz Connection Booster program to help companies improve their reputation through professionally produced video interviews.

Working with expert video designers and producers, Local Buzz Connect creates custom clips featuring business owners or spokespersons responding to various questions of their choice. The videos can then be used to promote the local business on social media networks such as Facebook and YouTube, and they can also be easily integrated into any type of online domain from official websites to blogs and various others.

Local Buzz Connect helps clients by both producing interview videos and syndicating them across the internet through the companys large social media and marketing network.

Interested parties can find more information by visiting the above-mentioned website.
For more information, visit:

MENAFN1909201700703262ID1095878355


As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by …

Running until January 30, 2018 the campaign features signage and product ad unit insertions using the Tangeche brand mascot. The first flight will cover approximately 300-500 episodes of a variety of dramas and variety/reality shows. The campaign will be managed for viewability and verification in partnership with third party tracking.

Mr. Chen Qi, VP of Hangzhou Souche Automotive Services Co.,Ltd. (parent company of Tangeche), said « Auto consumption in China has entered a new inflection point, which presents a great opportunity for Tangeche, the leading brand for auto financial leasing in China.  In terms of marketing, Tangeche selected a strong partner with Youku and became the first advertiser to use NIVA CPM, so that the brand appeared across the whole platform and in multiple shows – Tangeche could be seen everywhere. Besides cost-effective brand exposure, Tangeche attracted the attention of younger users, and communicated a new way for buying cars, thanks to its subtle messaging in scenes that featured urban mainstream working and living. »

« As a brand that typically purchases OOH, Tangeche is utilizing NIVA as a supplement with powerful ad tech and tracking capabilities that feature high quality integrations that deliver high relevancy, reach and efficiency, » says Mike Rees, Mirriad Managing Director APAC. « By delivering the quality, authenticity and editorial integrity mandated by the content, NIVA helps address critical issues brands and advertisers are currently facing, such as quality and brand safety. We are seeing brands, advertisers and content owners alike embracing NIVA as the future of advertising – to integrate advertising directly into entertainment content. »

China, a leader in the realm of media innovation and ad tech, is seeing their market for video content expanding rapidly. At the same time, the need to monetize content has led to an oversaturation of interruptive advertisement that hinders the viewing experience, requiring solutions. Mirriad’s NIVA technology allows brands to advertise directly within the content in a highly noticeable and relevant context, delivering unskippable advertising that respects viewers. At the same time, brands receive core reach and frequency metrics in order to buy NIVA as advertising.

Alibaba Digital Media Entertainment Group – Youku Chief Operating Officer Shen Wei said, « Thanks to the innovative ad product NIVA, advertisers can leverage hot IPs for increasing brand exposure and enhancing brand association, as well as generating more opportunities for content marketing.  In the near future, Youku will strive to create more native ad products, which will inspire advertisers with new ideas for video marketing. »

As Mirriad continues to expand globally, they are introducing NIVA CPM, a product positioned for programmatic transaction that has created a long awaited currency for brand integration as an ad unit. NIVA allows advertisers to buy advertising in-video at very high quality whilst being compliant with the three V’s of digital advertising: viewability, verification and value. All NIVA ad units can be tracked and optimized during the course of the campaign and are scalable – key steps in providing brands with what they need to justify a native in-video campaign, and to move beyond more disruptive forms of advertising.

More information about Mirriad can be found at www.Mirriad.com

About Mirriad Advertising Ltd

Launched in 2008 with a mission to revolutionize video advertising for the skip generation – people who skip, block or ignore video advertising on TV, online and on mobiles. Mirriad’s patented technologies use computer vision technologies to offer a scalable new standard in advertising where brands are integrated as ad units across highly viewed multi-title content and campaigns managed against reach and frequency. The resulting native in-video advertising is impactful and engaging whilst being relevant and authentic. Mirriad’s native in-video ads work across all three screens and can be traded in the same way as other mainstream advertising inventory.

Mirriad works with with major US content producers and with leading broadcasters and video distributors in the world’s largest advertising markets. Mirriad is the chosen native in-video ad provider for Youku, China’s leading entertainment platform.  Mirriad’s investors include IP Group PLC, Unilever Ventures and Parkwalk Funds and has offices in London, New York, Mumbai and Shanghai.

View original content with multimedia:http://www.prnewswire.com/news-releases/as-innovative-video-marketing-escalates-in-china-tangeche-becomes-first-youku-niva-cpm-client-powered-by-mirriad-technology-300522038.html

SOURCE Mirriad

Related Links

http://www.Mirriad.com

Myanmar Draws Scorn for Rohingya Crisis, but Few Urge Sanctions

With regional powers vying to gain influence in Myanmar, China’s government sees potential benefit in backing Ms. Aung San Suu Kyi and her party, the National League for Democracy, while she faces international criticism, said Yun Sun, a scholar at the Stimson Center in Washington.

“This is basically an opportunity for China and a vulnerability of Aung San Suu Kyi,” she said. “The Chinese government says the Rohingya issue doesn’t affect us and by supporting Aung San Suu Kyi we don’t lose anything.”

“Instead we gain the potential friendship” of the government, Ms. Sun said.

The state-run Myanmar News Agency quoted China’s ambassador to Myanmar last week as saying his country supported the crackdown in Rakhine.

“The stance of China regarding the terrorist attacks in Rakhine is clear, it is just an internal affair,” said the ambassador, Hong Liang. “The counterattacks of Myanmar security forces against extremist terrorists and the government’s undertakings to provide assistance to the people are strongly welcomed.”

In another sign that China is drawing closer to Myanmar, last week it opened an interim liaison office in Naypyidaw, the remote city that was inaugurated as Myanmar’s capital in 2005. Most foreign missions have stayed in Yangon, the country’s former capital.

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China’s support for the military crackdown may be partly rooted in the recent opening of a Chinese-operated oil terminal at Kyaukpyu port, in southern Rakhine. While the military’s campaign is being carried out in the north of Rakhine, China would be concerned if the violence expanded and imperiled the terminal, Ms. Sun said.

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On Monday, Human Rights Watch called for targeted sanctions against Myanmar’s military. It also called for new restrictions on the sale of arms to the country.

“Burmese security forces are committing ethnic cleansing against the Rohingya and disregarding the condemnation of world leaders,” John Sifton, Asia advocacy director at Human Rights Watch, said in a statement. “The time has come to impose tougher measures that Burma’s generals cannot ignore.”

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Trump’s Former Campaign Manager Was Reportedly Wiretapped By US Investigators

US investigators wiretapped former Trump campaign manager Paul Manafort under secret court orders before and after the election as part of an FBI probe that has grown to include Russia’s meddling in the election, CNN reported on Monday.

Manafort, who resigned from the Trump campaign in August 2016, has been known to be under investigation by the FBI — who notably searched his home in a raid this summer. The investigation is examining Manafort’s business dealings with pro-Russia leaders in Ukraine as well as whether he or the Trump campaign colluded with Russia in swaying the results of the 2016 election, the New York Times has reported.

But Monday’s CNN report shows that the FBI investigation has gone further than previously known. Intelligence gained from the wiretapping has led to some evidence — though possibly inconclusive — that Manafort may have encouraged Russians to help with Trump’s campaign, the network reported.

Details from the wiretapping have been provided to special counsel Robert Mueller, who is leading the investigation into Russia’s meddling in the election, CNN reported. The wiretapping came under the authority of two secret Foreign Intelligence Surveillance Act court orders: following the beginning of the FBI’s investigation into Manafort in 2014, then another that allowed the wiretapping to continue until early 2017, CNN reported.

A spokesperson for Mueller did not immediately respond to a BuzzFeed News request for comment.

The news comes as the New York Times reported on Monday that Mueller’s prosecutors have told Manafort he will be indicted. In the raid of Manafort’s home, agents sought evidence that he had set up offshore bank accounts, the Times reported. The investigation is also considering whether Manafort was involved in money laundering, violating tax laws, or improperly lobbying, it said.

Whether Manafort is charged with any crime — or if it implicates the larger Trump campaign in wrongdoing — remains to be seen. But President Trump earlier this year was critical of wiretapping of his campaign and personally accused President Obama of tapping Trump Tower.

Marvel Vs. Capcom: Infinite review – I Wanna Take You for a Ride

Game review: Marvel Vs. Capcom: Infinite offers a new comic book crossover
Marvel Vs. Capcom: Infinite (PS4) – Iron Man meets Arthur from Ghosts ‘N Goblins

Marvel’s superheroes (or at least some of them) take on Capcom’s video game heroes in the latest fighting game crossover.

A Sony PlayStation 4 (L) and Microsoft Xbox One home video game console, taken on January 22, 2016. (Photo by Olly Curtis/Future Publishing via Getty Images)Games Inbox: Is this the best console generation ever?

The video games industry is so bad at keeping secrets that leaks are almost treated like a regular part of the marketing cycle. But the one for Marvel Vs. Capcom: Infinite did seem to do serious damage, in that there’s two very different criteria on which people judge these crossover fighters. One is, of course, the gameplay, but the other is whether the roster has a good mix of essential and unexpected characters. On that latter point Infinite is something close to a disaster, and yet in terms of how it plays it’s possibly the best the series has ever been.

The Vs. games have always been treated as a special event, like the interactive equivalent of a telethon – where it seems like almost any forgotten celebrity could be dragged up for a quick fan-serving cameo. But that happens disappointingly few times in Infinite, and that seems to be in large part because Marvel doesn’t want to promote any character that they don’t currently have the film rights to. Which not only means no X-Men or Fantastic Four characters, but also no weird C-listers that you wouldn’t have guessed at.

There are 30 characters available in the game at launch, 15 for each side. And of the 15 Marvel characters only Nova hasn’t appeared, or is planning to appear in, a recent movie or TV show. And he’s clearly only in it because he was in Ultimate Marvel Vs. Capcom 3. But that’s the other problem: of the 30 characters only five have not been in one of the previous titles before. The new Marvel ones being Captain Marvel, Gamora, and Ultron, while for Capcom all you get is Jedah from Darkstalkers and Mega Man X.

The game’s story mode hints at several new DLC characters, including Black Panther and a character from Monster Hunter, but it’s a poor show all round and makes it very hard to refute accusations that Capcom has just copied and pasted characters over from the last game.

Especially when Infinite includes the likes of Spencer, from the failed 2009 reboot of Bionic Commando, when at the very least he should’ve been reskinned to look like the classic version of the character that people might actually care about. And for that matter, why is Chris Redfield still the piggy-eyed Hulk version from Resident Evil 5, instead of the redesign from the newer games?

It all smacks of laziness and/or a lack of budget, but we suspect that most of these roster decisions were taken by lawyers and marketing people. Because despite what the line-up suggests this is a game that’s been made with a lot of love.

As well as a bit of fun for veterans, the Marvel Vs. Capcom games have nominally been intended as an easy way into fighting games for those not used to the genre. But it’s not really until this entry that the series has taken that role seriously, and offered both proper training tools and more accessible gameplay mechanics.

Weirdly, the story mode does almost nothing to teach you the controls, but the training and mission modes are amongst the most comprehensive Capcom has ever offered (and yes, there’s an Arcade mode too). But the game also allows you to use an auto-combo by just jabbing the square button, or initiate an auto-special move by pressing just two buttons at once.

Some might complain that’s dumbing down, but clearly any experienced player will still have an enormous advantage; instead the simplified options give new players a chance to compete, or have fun in single-player right from the off.

Marvel Vs. Capcom: Infinite (PS4) – apparently Spencer was a favourite of one of the designers

Veterans might also complain that the tag team matches only have teams of two instead of three, and there are no assist characters, but since you can tag your team-mate in at any time, including mid-combo, they end up working in very much the same way. Rather than being dumbed down the game plays a little more slowly and more technically than previous entries, with more variety between character move-sets and less emphasis on impossible-to-counter aerial moves.

In any case, the main gimmick of the game is using Infinity Stones. You can pick one of the six before you start a match and these impart both an extra move, such as a teleport attack or homing missile, and an ‘Infinity Storm’ special. So, for example, the Space stone traps your opponent in a magical cage for a few seconds and the Soul stone can revive a fallen team-mate and let them fight at the same time as you. This works extremely well to either compensate for a character’s failings or magnify their strengths.

The gameplay in Infinite is a huge amount of fun, but almost everything else surrounding the game is problematic, including the so-so visuals and uniformly dull backdrops. The latter are mostly mash-ups between two different worlds, such as Mega Man’s future metropolis and Thor’s Asgard, which is the premise for the two-hour long story mode. The plot for this is played entirely straight, which is just as weird and pointless as it seems. And not helped at all by the lack of any decent jokes or any sense of self-awareness.

In terms of presentation, Infinite lacks pizazz. There’s no cheeseball theme tune when you start it up, just drab menus. It feels like a game of two halves, and not in the sense that the title implies. The gameplay and move-set design is great, but the visuals and character choices are dull and predictable. We don’t think we’ve ever said this before but we’re genuinely looking forward to hearing about the DLC, in the hope that it can turn this into the title fight it deserves to be.

Marvel Vs. Capcom: Infinite

In Short: It plays as well as the series ever has, and is far more accessible than previous entries, but there’s infinite room for improvement in terms of the roster and presentation.

Pros: Fun, fast-paced fighting gameplay that’s accessible for newcomers and has plenty of depth for veterans. Very well designed move-sets. Good range of game modes and training options.

Cons: Uninspired line-up of characters is very disappointing. Bland visuals and a general lack of panache to the presentation.

Score: 8/10

Formats: PlayStation 4 (reviewed), Xbox One, and PC
Price: £49.99
Publisher: Capcom
Developer: Capcom
Release Date: 19th September 2017
Age Rating: 12

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