Archives par mot-clé : video

mdg Launches Video Marketing Division

In this day and age, association and event professionals are forever tasked with finding new and innovative ways to attract new members, drive show attendance and engage their audiences before, during and after their events. As storytelling has become an essential part of branding, video has established itself as a powerful and captivating platform, with content that can be easily shared and used over multiple marketing tactics.

No one knows this better than mdg, which has been busy building its suite of marketing services over the past decade by incorporating of new tools, technologies and effective tactics to get clients noticed and compel action, including a recent expansion into the video marketing arena.

Launched to fill an existing gap in the marketplace, mdg’s new video marketing division is designed to provide clients with an engaging and compelling means of communicating their brand story, explaining their value proposition and deepening relationships with prospective and current members or event participants.

“Given the experiential nature of trade shows and conferences, it makes perfect sense that video marketing is the fastest-growing online format for event promotion,” said Kimberly Hardcastle-Geddes, mdg president. “Video allows us to better engage the senses of our prospects and tell stories that will entertain, educate, nurture and ultimately drive attendance.”

She continued, “While other service providers are focused on creating and distributing news that originates onsite, our focus will be on the pre-event promotional campaigns that will drive attendance and exhibitor participation for the next edition of the show. Currently, many event organizers are relying on vendors who don’t really understand how to tell those stories or simply don’t know how to get beyond the 60-to-90-second sizzle reel.”

Fittingly, mdg announced its expanded presence in this space via a promotional video created in conjunction with its production partner, Taste Media Group.

The agency’s video services include videos aimed at attendee, exhibitor and membership acquisition; content-driven videos that can be used in lead-generational campaigns and live-streaming videos, with formats varying from live action to motion graphics. Delivery methods range from social media and digital ads to email, while content utilizes a mix of education, humor and emotional appeals.

“Video is fully past the ‘up-and-coming’ classification and is here to stay,” said Vincent Polito, mdg principal and live events specialist.

He continued, “We’ve been using video marketing to improve website SEO; to facilitate social sharing; to boost click-through rates; to more effectively move prospects through the path-to-purchase funnel and ultimately, to increase conversions. We’ve built up a portfolio of success stories and are now excited announce our presence as a serious player in this space.”

Several of mdg’s association and trade show clients are already taking advantage of the agency’s expanded video services, including the National Association of Secondary School Principals, World Pet Association’s SuperZoo and the International Baking Industry Exposition.

“mdg prides itself on being at the forefront of identifying innovative and creative solutions to address clients’ needs,” explained Hardcastle-Geddes.

She continued, “Capturing the attention of already distracted and busy attendee prospects and exhibitor targets means that we have to look at creative solutions to drive our clients’ message and support their marketing needs. Video allows event organizers to engage with audiences in a way that is more personal, interesting, interactive, memorable and even fun, showing their real brand personality.”

Marketing experts offer mixed views of new MGM ad campaign – Las Vegas Review

A look at the new message from MGM Resorts, which is reinforcing the fact that it owns 13 properties on the Strip. (MGM Resorts)The MGM Grand is seen from the M Resort Blimp on Wednesday, March 18, 2009. (Duane Prokop/Las Vegas Review-Journal)

Don’t call MGM Resorts International a gaming company.

The Strip’s biggest casino operator this past weekend launched a multimillion-dollar corporate branding campaign that makes almost no mention of its largest business segment.

A key piece of the campaign, a 60-second TV ad that is being aired nationally, highlights the company’s wide offering of shows, restaurants, bars and sporting events.

Yet, there is not one word or image about gaming in the ad. Not one slot nor one table. Not even a card or die.

MGM doesn’t even consider its 2 million square feet of gaming space — enough to fill 35 football fields — the one element that unites its more than two dozen global properties.

Rather the array of entertainment experiences “form the nexus across the company’s 27 distinctive resort destinations,” MGM said in a statement on Monday to announce the new campaign.

From Ancient Rome to Vegas

The new video clip starts with a series of photos of ancient Rome, such as a coliseum, followed by the modern-day MGM equivalent, like the T-Mobile arena.

Humans have sought entertainment since they could light a camp fire and MGM is fulfilling that need today with its lineup of shows and experiences, say ad creators McCann New York.

The TV commercial then flashes some of those MGM experiences, such as acrobats swinging in the air, dancers performing on stage, sparks jumping out of champagne bottles and confetti falling onto a crowded nightclub dance floor.

“Entertainment is so basic to who we are as human beings and always has been. It’s why we create art and make music and tell stories and play games,” said David Moore, senior vice president and director of brand content at McCann New York, which created the ads.

“The ancient imagery is there to illustrate that insight, and also to draw a straight line from history to what MGM is doing now: entertaining the human race in the most artful and epic way imaginable,” he also said.

The ad will run on national TV as well as cable through the end of the year. A 160-second video will be aired on social media such as YouTube. That video dedicates about 2 seconds to gaming.

Dissatisfied millennials

MGM may have cut the gaming images to appeal to younger generations that have been skipping the casino floors for the shows and nightclubs or avoiding Las Vegas altogether.

Millennials are generally dissatisfied with the traditional casino gaming experience and it’s not their primary interest when coming to Las Vegas, Joyen Vakil, senior vice president of design and development at MGM, told a travel industry conference earlier this month.

Gaming is still the goose that lays the golden egg for MGM, accounting for about 55 percent of the company’s global revenue.

However, gaming generates only about 40 percent of MGM’s revenue in Las Vegas, the company’s biggest market, and has been declining in percentage terms for years.

MGM this month filled 2,000 square feet of former casino floor space with a group virtual reality game.

“We have known for a while that more and more of the revenue is coming from the hospitality side, so it shouldn’t be shocking” that gaming is not part of the advertisement, said David Katz, a gaming analyst at Telsey Advisory Group.

MGM is not in danger of losing its loyal, baby boomer gambling base by appealing to a younger audience seeking entertainment, said David Reibstein, a professor of marketing at the University of Pennsylvania’s Wharton School of Business.

Getting Twitter feedback

In addition, the campaign will feature advertisements on traditional and digital billboards in cities where MGM has properties, such as Las Vegas, Washington D.C. and New Orleans.

They will also appear in key feeder cities like Los Angeles and New York. A 15-second animated ad will appear on a digital billboard at Times Square, the most popular tourist destination in New York City.

MGM plans to promote the campaign on social media, including extensive use of SnapChat, the photo sharing app popular with Millennials. More than 70 percent of Snapchat users are under the age of 34.

The campaign is filled with slogans that MGM likely hopes will become memorable catchphrases like ‘What happens in Vegas, stays in Vegas’ or Wendy’s ‘Where’s the beef?’

Among them are “We are not in the hotel business, We are in the holy sh*t business’’ and ‘The world’s leading producer of OMG.’’ The company also uses OMGM, a play on the abbreviation of ‘Oh my God’ and MGM.

The last casino to use a provocative slogan to draw attention was The Cosmopolitan of Las Vegas, which used “Just the right amount of wrong.”

While the slogans have received significant attention so far on Twitter, garnering about 150 retweets each in 24 hours – or about 10 times the MGM average — professors of marketing say the use of profanity in ads is risky and can easily backfire.

“Use of profanity, explicit or implied, only gets attention for a moment and is not a sustained brand communication strategy. It’s also a mistake for the parent brand MGM which is more than just a holy shit business,” said Aimee Drolet Rossi, a marketing professor at the University of California at Los Angeles specializing in branding.

“In any case, profanity no longer shocks most consumers.”

It’s Las Vegas, baby

MGM, though, may be able to get away with it “because it is Las Vegas,” said Wharton’s Reibstein.

Robert Rippee, who leads the Hospitality Lab at UNLV’s International Gaming Institute, said the young target audience must perceive the advertisement and slogans as genuine if it is too succeed.

Pepsi Co. was forced earlier this year to pull its new multi-million ad showing a young girl at a rally handing a police officer a soda can after it was deemed insensitive, triggering an uproar on social media.

“If you are not really being authentic, it has the risk of backfiring,” Rippee said about the slogans.

MGM must be prepared for a multi-year campaign if it wants succeed in branding itself as an entertainment company, said UCLA’s Drolet Rossi and Warton’s Reibstein.

It took Hyundai and Kia many years to alter its image and gain the respectability usually given to Japanese car makers, Drolet Rossi said.

“You need to be consistent with your campaign over a long period of time,” said Reibstein.

Contact Todd Prince at tprince@reviewjournal.com or 702-383-0386. Follow @toddprincetv on Twitter.

NLEP wins 3 excellence in economic development awards

NLEP wins 3 excellence in economic development awardsCopyright 2017 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.





(Press Release) – North Louisiana Economic Partnership (NLEP) won three Excellence in Economic Development Awards during the International Economic Development Council (IEDC) Annual Conference in Toronto, Canada on September 19, 2017. These highly competitive awards are peer-judged, recognizing the world’s best economic development programs, marketing materials, and the year’s most influential leaders.  

NLEP won the Silver Award for Real Estate Development and Reuse; the Silver Award for Human Capital; and the Silver Award for Video/Multimedia Promotion. These prestigious awards are bestowed by IEDC, the largest membership organization serving economic developers in the world.

“Winning three awards of excellence in business development, workforce development, and marketing validates that NLEP’s economic development program is among the best,” said NLEP President Scott Martinez, CEcD. “Because our region’s population size is over 500,000, NLEP competed successfully against major cities like New York, Dallas, and Los Angeles.”

The IEDC Excellence in Economic Development Awards process is a thorough, non-biased and multi-layered process. Panels of judges reviewed 625 entries this year based on stringent criteria. The entries are segregated into three different population categories: between 25,000 and 200,000; between 200,000 and 500,000; greater than 500,000.

“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the North Louisiana Economic Partnership,” said Michael Langley, FM, CEO of GREATER MSP, Minneapolis–St. Paul, MN and 2017 IEDC Board Chair. “Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.”

In the category of Real Estate Redevelopment and Reuse, the Eatel Business Tier III Data Center received recognition for the renovation of the historic Selber Bros. Department Store in downtown Shreveport. The Parish of Caddo played a major role in the $20 million-dollar redevelopment project, which converted the blighted Selber Bros. property into the State’s only Tier III data center- the highest certification for any data center in Louisiana. The renovation project revitalized downtown Shreveport and generated 15 new direct jobs, 19 indirect jobs and retained 10 employees.

“We are thrilled to receive the IEDC Real Estate Redevelopment Reuse Silver Award in recognition for our Tier III Data Center in Shreveport,” says Sarah Ganong, Director of Marketing for EATEL Business.

“We will continue to work with NLEP to ensure that technology-focused businesses can flourish in the area by providing essential business services and powerful technology.”

The second Silver Award for a Human Capital Program honored NLEP’s Northwest Louisiana Manufacturing Week program, developed in partnership with the Manufacturing Managers Council of Northwest Louisiana. The workforce program promotes manufacturing as a career option to high school students to help meet the workforce needs of advanced manufacturers.  High school students tour manufacturing sites and technical colleges and learn why manufacturing careers are both lucrative and rewarding. Students also receive educational and career information that will help prepare them for careers in manufacturing.

“When we first piloted the Manufacturing Week program in 2014, we started in just two parishes with 150 high school students visiting seven facilities,” said Angie White, CEcD, NLEP Senior Vice President, Workforce. “Today we have a 1,000 students from 10 school districts from all over North Louisiana visiting 30 tour sites.  The program has had a profound impact on how students now view modern manufacturing.”

The third Silver Award for Video/Multimedia Promotion recognizes NLEP’s innovative strategies to market North Louisiana to the rest of the world.  In 2016, NLEP developed videos showcasing our role in economic development and our development ready sites in North Louisiana.  These videos shown on video brochures, a custom packaged portable video player, can be delivered directly into the hands of corporate decision-makers.  The videos and video brochures offer a multi-sensory experience that allows North Louisiana to stand out from the crowd. The strategy is highly cost effective and has generated business development leads and investment in our organization, yielding a tremendous return on investment.

“Economic developers have to think outside the box when it comes to promoting and marketing our communities,” said Christine Rambo, CEcD, Senior Vice President, Communications/Marketing. “Today communities are competing on a global level, and NLEP is always looking at ways to maximize our resources to tell North Louisiana’s story to the rest of the world.”

 

ICC Sydney Adopts VR Marketing

ICC Sydney Convention Centre has adopted VR marketing.

The International Convention Centre Sydney recently became the first venue of its kind in Australia to adopt virtual reality to help market itself to conference organizers, event planners, delegates and other travelers from around the world who are considering or planning a visit. The move highlights the growing interest in VR as a marketing tool for venues and others with destinations to promote.

ICC_Sydney_Convention_Centre1.jpgICC Sydney Convention Centre opened in 2016.

ICC Sydney’s VR video experience provides viewers with an immersive way of touring the facilities at the convention center, which opened in December 2016.

“Our VR experience provides viewers with a unique opportunity to witness the full scale and magnitude of ICC Sydney’s technologically advanced facilities, including its 35,000 square meters of exhibition space, flexible meeting spaces, the 2,000-capacity grand ballroom – the largest of its kind in Australia – and world-class theaters,” said Geoff Donaghy, CEO, ICC Sydney.

Donaghy said the benefits to ICC Sydney were evident. He said VR aligns with a creative marketing approach that “places an innovative lens over everything we do.” Venue operators developed a suite of creative tools before opening that included a custom magazine, interactive maps, animations and advance modeling and renderings. The venue secured 500 event bookings before opening.

“The VR experience brings ICC Sydney to life in new ways, right before people’s eyes, and will become an important point of reference during the planning stages of an event, while also creating a buzz and excitement for delegates pre-event,” he said. “It’s an impressive tool that we believe will help shape the future of events in Sydney.”

In addition to an intimate look at the ICC Sydney facilities, the VR content includes a chance to enjoy a 360-degree view of Sydney’s Darling Harbour, where the convention center is located, including a look at nearby landmarks Sydney Harbour Bridge and Bondi Beach.

Penny Lion, executive general manager of events at Tourism Australia, said the convention center’s adoption of VR is a fit with the venue’s design and operations.

“As Australia’s newest convention, exhibition and events precinct, ICC Sydney is at the forefront of design and technology innovation,” Lion said. “Utilizing this technology to showcase what the center can deliver for customers is in alignment with this culture of innovation. It’s also a great way to see ICC Sydney up close and to understand the venue in the context of its location.”

ICC Sydney and Tourism Australia worked together to develop the showcase video of the convention center’s setting as part of the VR content, highlighting Sydney as a leading event destination. Tourism Australia has produced its own VR/360 content for various Australian locales, and Lion said its effectiveness has been “stunning,” citing 10.5 million views on Facebook, YouTube and Australia.com.and a 64-percent rise in engagement on Australia.com.

Lion said the VR efforts represent Tourism Australia’s recognition of “the need for tourism bodies and other entities to find new, engaging and compelling ways to cut through the highly competitive and crowded marketplace.”

Tom Griffin, assistant professor in the School of Hospitality and Tourism Management and assistant director of the Hospitality and Tourism Research Institute at Ryerson University in Toronto, has researched with colleagues the use of VR in marketing for destinations. He called tourism “an intangible product for marketers” that makes it a challenge to provide potential customers a true sense of what their experience will be. While still falling short of real life, VR “helps convey a sense of what a place is like,” he said.

“Our studies have shown that students who watched a VR advertisement for South Africa felt more positive about the country as a destination compared with those who watched a 2D video or read the website,” Griffin said. “So even though they hadn’t been, they were creating word-of-mouth marketing about what the place is like to visit.”

Lion said VR has rich potential for venues such as ICC Sydney, in particular.

“VR allows customers to discover event spaces like never before,” Lion said. “Immersive and interactive, it provides the user with the next best thing to conducting a site inspection. Using VR in conjunction with personal interaction with venue representatives – for example at trade shows – is an effective tool to help bring to life what it’s like to be in those spaces and to have questions immediately answered.”

ICC_Sydney_Exhibition.jpgICC Sydney Convention Centre.

Griffin agreed, saying, “For a convention center, I imagine there are many opportunities. I’m guessing that a primary target would be meeting planners and to give them an opportunity to see both the logistics of a center, but also to allow them to experience some of the elements that a center wants to show off – a view of the mountains, a ballroom set up in full decor, etc. VR is a great and convenient way to demonstrate that.”

Griffin said VR is becoming increasingly popular for marketers and its use will grow as VR headsets continue to become more accessible. As of now, VR is new enough that abundant questions surround the best ways of using the tool. He said he sees VR as more enduring than a fad, though its use will evolve as more adopt it.

“I think a lot of people don’t know how to best use it yet,” Griffin said. “It reminds me of when social media arrived on the scene some years ago, and companies and organizations just got on board with little strategy or understanding of how to use the technology and communications. Of course, now companies take social media very seriously and strategically. I see the same thing happening to some extent with VR.”

Lion said venue marketers considering VR should be sure to commit the necessary resources and identify appropriate partners to create a vivid experience for viewers.

“Work with experienced and highly capable production companies who understand not just the medium but the user experience that accompanies VR,” Lion said.

Donaghy said it took three months for the team creating ICC Sydney’s VR experience to film its multi-use spaces sufficiently. He said the venue’s team has worked diligently to use the tool.

“We have sent virtual reality headsets to over 250 of our global contacts and are utilizing it in all of our trade shows and road shows, as well,” Donaghy said. “So far, we are getting an amazing response, and it’s been credited as one of the most unique tools a venue is using to inform and stimulate clients, and is even inspiring them to use the technology themselves.”

For ICC Sydney’s full VR experience, viewers need to have access to a VR headset. They can download the ICC Sydney VR app from Apple or Android application stores. Without a VR headset, viewers can still see 36-degree images on the convention center’s website at www.iccsydney.com.au.

 

Obama says repealing the ACA would inflict ‘real human suffering’ on Americans

Speaking Wednesday at an event hosted by the Bill Melinda Gates Foundation, former president Barack Obama said that any effort to repeal the Affordable Care Act would end up “inflicting real human suffering” on Americans who had gained health coverage and consumer protections under the 2010 law.

Obama’s remarks, made at the foundation’s inaugural Goalkeepers event in New York City, comes as Republican leaders on Capitol Hill are waging an intense push to pass a measure sponsored by Republican Sens. Lindsey O. Graham (S.C.) and Bill Cassidy (La.) that would transfer the funding provided under the law — and many of its requirements — to the states, where they could be dramatically altered. It also makes deep cuts to the existing Medicaid program.

“It wasn’t perfect, but it was better,” the former president said of the ACA. “And so when I see people trying to undo that hard-won progress, for the 50th or 60th time, with bills that would raise costs or reduce coverage, or roll back protections for older Americans, people with preexisting conditions, the cancer survivor, the expectant mom, or the child with autism, or asthma, for whom coverage will once again will be unattainable, it is aggravating.”

“And it’s certainly frustrating to have to mobilize every couple of months to keep our leaders from inflicting real human suffering on our constituents,” Obama added. “But typically, that is how progress is won and how progress is maintained on every single issue.”

“We have to stand up for each other and recognize that progress is never inevitable, that it often can be fragile, it’s in need of constant renewal,” he continued, “and our individual progress and our collective progress depends on our willingness to roll up our sleeves and work, and not be afraid to work.”

While Obama received a warm reception from the audience — which laughed when he mentioned Republicans’ attempts to repeal the ACA for “the 50th or 60th time” — his comments are unlikely to influence the current debate on the Hill. There are just a handful of Republican senators who will tip the balance one way or another on the Cassidy-Graham proposal, because it needs 50 votes to pass under current budget rules, and then passage of the bill in the Senate will hinge largely on whether conservative lawmakers there are willing to back the measure.

And Graham issued a quick retort, noting in a statement, “It’s unrealistic to expect President Obama would acknowledge his signature issue is failing.”

“It’s no surprise President Obama opposes sending money and power back to the states and closer to where the patients live,” Graham added. “Obamacare was designed with the exact opposite goal in mind — which is to consolidate health care power and decision-making in Washington.”

Mexicans Dig Through Quake Rubble as Death Toll Passes 200

At one site, Santiago Borden, 10, was straining to help, carrying a heavy jug of water over his shoulder. Eventually he gave up and passed the burden to his father.

“You’re a kid so you can’t expect to do everything,” his father, Abraham Borden, a lawyer and local politician, said to comfort him.

“I want to show solidarity,” Santiago said.

His father replied: “Of course you do. You’re Mexican, after all.”

The work has been nonstop since the earthquake struck. Overnight, whirring generators powered floodlights to illuminate the disaster scenes. And almost always, accompanying the rescue workers were volunteers clearing debris and distributing water, surgical masks and mustard-colored work gloves.

The scene at a collapsed building on Laredo Street took a grim turn shortly after dawn, as two bodies were unearthed from the wreckage. Still, work continued.

Graphic

Buildings Across Mexico City That Toppled in the Earthquake

Photographs and maps reveal the intensity of Tuesday’s earthquake and the extent of the damage.


“We will continue to work to try and rescue everybody who lives in the building,” said Karen Piña, a doctor in charge of distributing medicine for the area.

Five people had been rescued, but there was still no word of Gabriela Jaén Pimienta, 43. Her uncle, Miguel Ángel Pimienta, had fainted with exhaustion as he waited for news on Wednesday morning.

His face covered by a surgical mask against the dust raised by the debris, he wept as he acknowledged the grim truth behind the wait.

“With every hour that passes, there is less possibility,” he said.

The work was taking its toll on rescue workers, pushing many to the breaking point. As dawn broke over two collapsed residential buildings in the middle-class neighborhood of Del Valle, rescue workers paused to rest as they waited for replacements. They believed 40 people were still trapped inside.

“There’s a breaking point, and we’re of no help like this,” said one government rescue worker with tears in his eyes. He asked not to be named because he was not authorized to speak publicly.


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“I’ve been doing this 20 years, but it’s difficult to find people who almost made it out but didn’t,” he added. “There was a mother and daughter in a door frame and they were so close.”

But even where the daily routine returned, as dog walkers emerged in the early light and cafes opened to people scanning the news and messages on their phones, the unfolding tragedy, sometimes just blocks away, was evident.

Ambulance sirens interrupted the silence, and police trucks rumbled by. Volunteers carrying shovels headed to the rescue sites ready to take over from those who had been working all night.

Social media ricocheted with messages: photos of missing people, appeals for aid.

“Poor neighborhoods in Xochimilco and Iztapalapa without much help,” wrote Ricardo Becerra, an economist, on Twitter, referring to areas in the city’s south and east. “Come with picks and shovels.”

Over and over, variations on the list of supplies were repeated. Hammer drills, work gloves, helmets, electrolytes, IV fluid, adrenaline, insulin.

And through it all, there were notes of hope: “Found,” read one message on Twitter. “Leonardo Farías from the Enrique Rebsámen school.”

But the anguish was never far away. Leonardo, pictured in happier time wearing his knapsack and waving, was in the hospital. “He is in delicate condition,” the message said.

Video

Strong Earthquake Strikes Near Mexico City

A deadly 7.1 magnitude earthquake struck close to Mexico City. It comes less than two weeks after the most powerful earthquake in Mexico in a century.


By CHRIS CIRILLO on Publish Date September 19, 2017.


Photo by Adriana Zehbrauskas for The New York Times.

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Hurricane Maria Live Updates: Puerto Rico Loses Power and Sets a Curfew

Federal officials say they are prepared to help.

President Trump said on Wednesday that he had “never seen” winds like the ones generated by Hurricane Maria as it made landfall in Puerto Rico.

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“We have a big one going right now — I’ve never seen winds like this — in Puerto Rico,” he said as he entered a meeting in New York with King Abdullah II of Jordan. “You take a look at what’s happening there, and it’s just one after another.”

The king extended his “condolences” to residents in the path of the three storms that have hit the United States over the last several weeks, adding, “For us sitting on the outside, looking at how the Americans came together at a difficult time, is really an example to everybody else.”

On CNN, Brock Long, the administrator of the Federal Emergency Management Agency, said that the agency was well positioned to help on Puerto Rico and on the United States Virgin Islands.

Mr. Long confirmed that both areas had fragile power systems. “It’s going to be a very frustrating event to get the power back on,” he said.

‘There was howling in every part of this house,’ said a St. Croix resident.

Residents of the Virgin Islands, whose homes were damaged by Irma two weeks ago, had been urged to find new shelters to ride out Maria.

The storm began pounding the Virgin Islands on Tuesday evening, and a flash-flood alert was sent to residents’ cellphones at 10:05 p.m., Gov. Kenneth E. Mapp of the United States Virgin Islands said. He had warned that hurricane-strength winds were likely to batter the islands until Wednesday morning.

The core of the storm passed south of the Virgin Islands, with the outer eyewall lashing St. Croix.

“There was howling in every part of this house,” said Ernice Gilbert, a journalist who lives on the east side of the island. “In my area, the winds were ferocious. But the bulk of the winds were expected to hit strongest in the southwest.”

At one point, he said, the rafters of his house began “cracking,” and part of his wall had cracked. The strong winds forced him to barricade his doors with couches, Mr. Gilbert said.

“That was the scariest portion of the ordeal for me,” he said by telephone.

Communications were largely out across the United States Virgin Islands on Wednesday, and its government was assessing the damage, said Garry Green, the emergency operations supervisor at the Virgin Islands Territorial Emergency Management Agency.

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Maria had battered the island nation of Dominica a day earlier. Prime Minister Skerrit described the damage as “mind-boggling” and wrote on Facebook that he had to be rescued after winds ripped the roof off his official residence. But little information has emerged since then, with the storm having taken out phone and power lines on the island.

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Listen: Locals Describe Hurricane Maria’s Damage in Dominica

With no power, phones or internet, Dominica residents turned to amateur radio to give updates on their situation after Hurricane Maria battered the island.


By BARBARA MARCOLINI and DREW JORDAN on Publish Date September 19, 2017.


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Luis Ferré-Sadurní reported from San Juan, Frances Robles from Miami, Austin Ramzy from Hong Kong, and Anemona Hartocollis, Jonah Engel Bromwich and Maya Salam from New York.


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As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by …

SHANGHAI, Sept. 19, 2017 /PRNewswire/ – Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China’s leading APP for auto financial leasing, is supporting China’s leadership in advertising innovation. Tangeche is the first brand to run a NIVA CPM campaign with Alibaba/Youku and Mirriad.

Running until January 30, 2018 the campaign features signage and product ad unit insertions using the Tangeche brand mascot. The first flight will cover approximately 300-500 episodes of a variety of dramas and variety/reality shows. The campaign will be managed for viewability and verification in partnership with third party tracking.

Mr. Chen Qi, VP of Hangzhou Souche Automotive Services Co.,Ltd. (parent company of Tangeche), said « Auto consumption in China has entered a new inflection point, which presents a great opportunity for Tangeche, the leading brand for auto financial leasing in China.  In terms of marketing, Tangeche selected a strong partner with Youku and became the first advertiser to use NIVA CPM, so that the brand appeared across the whole platform and in multiple shows – Tangeche could be seen everywhere. Besides cost-effective brand exposure, Tangeche attracted the attention of younger users, and communicated a new way for buying cars, thanks to its subtle messaging in scenes that featured urban mainstream working and living. »

« As a brand that typically purchases OOH, Tangeche is utilizing NIVA as a supplement with powerful ad tech and tracking capabilities that feature high quality integrations that deliver high relevancy, reach and efficiency, » says Mike Rees, Mirriad Managing Director APAC. « By delivering the quality, authenticity and editorial integrity mandated by the content, NIVA helps address critical issues brands and advertisers are currently facing, such as quality and brand safety. We are seeing brands, advertisers and content owners alike embracing NIVA as the future of advertising – to integrate advertising directly into entertainment content. »

China, a leader in the realm of media innovation and ad tech, is seeing their market for video content expanding rapidly. At the same time, the need to monetize content has led to an oversaturation of interruptive advertisement that hinders the viewing experience, requiring solutions. Mirriad’s NIVA technology allows brands to advertise directly within the content in a highly noticeable and relevant context, delivering unskippable advertising that respects viewers. At the same time, brands receive core reach and frequency metrics in order to buy NIVA as advertising.

Alibaba Digital Media Entertainment Group – Youku Chief Operating Officer Shen Wei said, « Thanks to the innovative ad product NIVA, advertisers can leverage hot IPs for increasing brand exposure and enhancing brand association, as well as generating more opportunities for content marketing.  In the near future, Youku will strive to create more native ad products, which will inspire advertisers with new ideas for video marketing. »

As Mirriad continues to expand globally, they are introducing NIVA CPM, a product positioned for programmatic transaction that has created a long awaited currency for brand integration as an ad unit. NIVA allows advertisers to buy advertising in-video at very high quality whilst being compliant with the three V’s of digital advertising: viewability, verification and value. All NIVA ad units can be tracked and optimized during the course of the campaign and are scalable – key steps in providing brands with what they need to justify a native in-video campaign, and to move beyond more disruptive forms of advertising.

More information about Mirriad can be found at www.Mirriad.com

About Mirriad Advertising Ltd

Launched in 2008 with a mission to revolutionize video advertising for the skip generation – people who skip, block or ignore video advertising on TV, online and on mobiles. Mirriad’s patented technologies use computer vision technologies to offer a scalable new standard in advertising where brands are integrated as ad units across highly viewed multi-title content and campaigns managed against reach and frequency. The resulting native in-video advertising is impactful and engaging whilst being relevant and authentic. Mirriad’s native in-video ads work across all three screens and can be traded in the same way as other mainstream advertising inventory.

Mirriad works with with major US content producers and with leading broadcasters and video distributors in the world’s largest advertising markets. Mirriad is the chosen native in-video ad provider for Youku, China’s leading entertainment platform.  Mirriad’s investors include IP Group PLC, Unilever Ventures and Parkwalk Funds and has offices in London, New York, Mumbai and Shanghai.

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New health-care plan stumbles under opposition from governors

Senate Republicans and the White House pressed ahead Tuesday with their suddenly resurgent effort to undo former president Barack Obama’s signature health-care law, even as their attempt was dealt a setback when a bipartisan group of governors and several influential interest groups came out against the proposal.

Powerful health-care groups continued to rail against the bill, including AARP and the American Hospital Association, both of which urged a no vote. But it was unclear whether the opposition would ultimately derail the attempt, as key Republican senators including Lisa Murkowski of Alaska said they had yet to make up their minds.

The measure marks the last gasp of Republican attempts to dramatically gut Obama’s Affordable Care Act, which has added millions of people to the ranks of the insured through a combination of federally subsidized marketplaces and state-level expansions of Medicaid, leading to record lows in the number of those without health insurance. The Graham-Cassidy bill — named for Sens. Lindsey O. Graham (S.C.) and Bill Cassidy (La.) — would convert funding for the ACA into block grants for the states and would cut Medicaid dramatically over time.

The bill — coming two months after a previous failed repeal effort in the Senate — is the subject of a last-ditch lobbying push by Senate Majority Leader Mitch McConnell (R-Ky.) and the Trump administration, led by Vice President Pence, ahead of a Sept. 30 deadline for Senate action.

In a letter to Senate leaders, the group of 10 governors argued against the Graham-Cassidy bill and wrote that they prefer the bipartisan push to stabilize the insurance marketplaces that Sens. Lamar Alexander (R-Tenn.) and Patty Murray (D-Wash.) had been negotiating before talks stalled Tuesday evening.

The governors who signed the letter are particularly notable, since some are from states represented by Republican senators who are weighing whether to back the bill. Among the signers were Alaska Gov. Bill Walker (I), who holds some sway over Murkowski, a potentially decisive vote who opposed a previous Republican effort to repeal and replace the Affordable Care Act.

Nevertheless, Murkowski said Tuesday afternoon that she was still weighing her options and explained how her position on the bill might ultimately differ from her opposition to the repeal effort that failed dramatically in July.

“If it can be shown that Alaska is not going to be disadvantaged, you gain additional flexibility. Then I can go back to Alaskans, and I can say, ‘Okay, let’s walk through this together.’ That’s where it could be different,” she said.

But Murkowski, who has been in close contact with Walker, said she did not yet have the data to make such a determination. Alaska’s other Republican senator, Dan Sullivan, said he was still mulling whether to support the bill.

On the other side, a group of 15 Republican governors announced their support for the Senate bill Tuesday evening. The list includes Kentucky Gov. Matt Bevin (R), whose backing could help influence Sen. Rand Paul (R-Ky.), who has frequently criticized the legislation for failing to fully repeal the ACA.

On Tuesday, Pence traveled from New York, where he was attending the annual United Nations General Assembly session, to Washington with Graham in a sign of the White House’s support for the proposal.

“My message today is I want to make sure that members of the Senate know the president and our entire administration supports Graham-Cassidy,” Pence told reporters on the flight. “We think the American people need this.”

Graham added that President Trump called him at 10:30 p.m. Monday.

“He says, ‘If we can pull this off, it’ll be a real accomplishment for the country,’ ” he recalled.

Trump has played a limited role in building support among senators in recent days, but it is possible that his participation will increase as a potential vote nears. He has, however, been in touch with some governors, including a weekend call with Arizona Gov. Doug Ducey (R), according to aides.

Pence attended the weekly Senate Republican policy luncheon, where he said the current health-care system is collapsing and the bill fulfills key GOP promises to return control to states and rein in federal entitlement programs, according to several GOP senators.

Afterward, McConnell declined to ensure a vote on the bill but said his team is working to secure sufficient support.

“We’re in the process of discussing all of this. Everybody knows that the opportunity expires at the end of the month,” said McConnell, referring to the limited window Republicans have to take advantage of a procedural tactic to pass a broad health-care bill without any Democratic support.

Democrats say the ACA needs modest improvements by Congress but is working well overall, and they have railed against a process in which Republicans are pressing ahead with few hearings on legislation that would affect an industry that accounts for about a sixth of the U.S. economy.

The current bill would give states control over billions in federal health-care spending and enact deep cuts to Medicaid. The Medicaid cuts in particular are a major source of concern to the governors, both in terms of imposing a per capita limit on what states would receive and putting restrictions on how they could spend any federal aid on their expanded Medicaid populations.

Medicaid was expanded under the ACA to provide states with generous funding if they opted to cover adults earning up to 138 percent of the poverty level. Many Republican-led states decided against an expansion following a Supreme Court decision allowing them to opt out.

The fact that the bill also would restrict states’ abilities to tax health-care providers to fund their Medicaid programs posed a problem for several governors, as well.

In a sign of how alarmed state officials are about the prospect of funding cuts, Louisiana’s health secretary sent a letter to Cassidy on Monday saying that their state could see disproportionate cuts with significant impacts on people with preexisting or complex and costly conditions.

“This would be a detrimental step backwards for Louisiana,” wrote Rebekah Gee, who posted her letter on Twitter on Monday.

And although Walker has not played a visible role in the national health-care debate until now, certain aspects of the new bill pose an even bigger challenge for Alaska than previous proposals did. Health-care premiums are particularly expensive in the state, given its many remote areas. Premiums on the ACA market average roughly $1,000 a month for an individual, according to the most recent federal data.

Since federal tax credits over time would be equalized and based on the number of low-income people in a given state, that new calculation would eliminate the more generous subsidies Alaska enjoys.

Given the complex nature of the Graham-Cassidy proposal, it is difficult for state officials and health-care analysts to predict exactly how much money a given state would gain or lose if the legislation were enacted. But early estimates suggest that states with expanded Medicaid programs and active participation in the ACA markets could face major cuts.

An initial estimate for Colorado, according to state officials, suggests it could lose at least $700 million in annual federal funding by 2025. Since the state has roughly 450,000 people in its Medicaid expansion program and another 100,000 receiving premium tax credits on its health-care exchange, that could translate into hundreds of thousands of Coloradans losing coverage.

The governors who have been most outspoken in their criticism of the bill negotiated behind the scenes to bring as many state executives on board as possible, according to aides, tweaking the language of Tuesday’s letter over the past couple of days to get maximum support.

Others who signed the letter in opposition to Graham-Cassidy included John Kasich (R-Ohio) and Brian Sandoval (R-Nev.). Sandoval’s positioning puts him at odds with Sen. Dean Heller (R-Nev.), who has been touting the bill as another co-sponsor.

Pence said Trump told him to reach out to some Democrats, and he spoke to Sen. Joe Manchin III (D-W.Va.) over the weekend. But after reviewing the bill, Manchin said, he told Pence’s aides he could not support the legislation.

Senate Minority Leader Charles E. Schumer (D-N.Y.) said he’s confident no Democrat will vote for the legislation, because “it hurts people in every state.”

Democrats had been working furiously since Monday to advance talks between Alexander and Murray on a deal to immediately stabilize ACA insurance marketplaces with federal subsidies. The negotiations rapidly escalated after weeks of slow but consistent talks once it became clear that Senate GOP leaders were serious about holding a health-care vote before the end of the month, according to several Senate aides.

Alexander on Tuesday played down expectations of reaching an agreement this week, telling reporters the pair had reached an impasse.

“During the last month, we have worked hard and in good faith but have not found the necessary consensus among Republicans and Democrats to put a bill in the Senate leaders’ hands that could be enacted,” Alexander said in a statement.

Democrats denied that the talks had fallen apart, accusing Republicans of walking away despite making progress on areas of disagreement. Schumer spokesman Matt House said Democrats offered to accept a number of GOP requests, including waivers to give states more latitude in how they spend federal dollars and the creation of new low-cost plans under the ACA.

“This is not about substance,” House said in a statement. “The Republican leadership is so eager to pass Graham-Cassidy that they’re scuttling a balanced, bipartisan negotiation.”

Many Democrats, including Murray, said they hoped the talks could still be salvaged despite roadblocks from Republicans.

“I am disappointed that Republican leaders have decided to freeze this bipartisan approach,” Murray said in a statement. “But I am confident that we can reach a deal if we keep working together.”

Ed O’Keefe and Ashley Parker contributed to this report.

Trump defends ‘America first’ foreign policy at UN, threatens to ‘totally destroy’ North Korea

President Trump on Tuesday delivered a toughly worded defense of his “America first” foreign policy in his inaugural address to the United Nations and threatened to “totally destroy” North Korea if necessary.

The president, speaking at the United Nations’ hallowed green-marble rostrum, also excoriated the international nuclear deal with Iran as an “embarrassment” and strongly hinted that his administration would soon back out, against the wishes of many nations in the room.

The defiant and pugilistic speech put the General Assembly hall of more than 150 delegations on notice that the United States, under Trump’s leadership, is willing to pursue an unpopular and unpredictable course to protect its interests across the globe.

Trump called on world leaders to rally in the fight to defeat murderous regimes and “loser terrorists,” and he derisively referred to North Korean dictator Kim Jong Un, who oversees an expanding nuclear arsenal, as “Rocket Man.” Reflecting on the United Nations charter of promoting world peace, the president asserted to the room full of diplomats: “Major portions of the world are in conflict, and some, in fact, are going to hell.”

“To put it simply,” Trump declared, “we meet at a time of both of immense promise and great peril. It is entirely up to us whether we lift the world to new heights or let it fall into a valley of disrepair.”

Most of the president’s views were well known before he arrived at the annual U.N. gathering. But his 42-minute speech, delivered in a combative tone rare for an American leader, put them in stark relief at a time of widespread anxiety among U.S. allies and partners over the nation’s traditional role of world leader.

In contrast to Trump, French President Emmanuel Macron used his own first U.N. address later Tuesday to defend the principle of global cooperation.

“Today, more than ever before, we need multilateralism” to deal with worldwide threats such as climate change and terrorism, Macron said. “We can only address those challenges through multilateralism,” he said, “not through survival of the fittest.”

Macron, in an interview with CNN, also said the rhetoric toward North Korea should be toned down and warned against abandoning the nuclear deal with Iran.

“Look at the map — if we talk of a military solution, we speak about a lot of victims,” he told the network about the tensions on the Korean Peninsula. “Building peace is what we have to do in this region.”

If Trump was eager to use his U.N. address to set the terms for his engagement with an international organization that he derided as ineffectual during his presidential campaign, his rhetoric also set up a potentially dangerous test of his administration’s credibility to carry out the promises and threats he issued.

The president said the United States has “great strength and patience,” but he emphasized that if forced to defend America or its allies, “we will have no choice but to totally destroy North Korea.” He said that Kim “is on a suicide mission for himself and for his regime.”

Kim, the leader of a nation of 25 million, has responded to past threats from Trump by highlighting his government’s nuclear weapons program and conducting ballistic missile tests. Foreign affairs analysts contend that a U.S. military response would risk sparking a regional conflict that would result in millions of deaths in densely populated South Korea and Japan.

Despite his past criticism of the United Nations — including a 2012 tweet mocking the “cheap” green marble backdrop in the General Assembly hall — Trump extended a hand to fellow leaders and praised those who offered help in the wake of the hurricanes that destroyed areas of Texas, Florida and the U.S. Virgin Islands.

But he also called repeatedly for all nations to embrace sovereignty and self-reliance at a body founded after World War II on the idea that all countries are stronger when they work together.

“As president of the United States, I will always put America first, just like you, as the leaders of your countries, will always, and should always, put your countries first,” Trump said, returning to a campaign theme and the “America first” phrase, which has been criticized as isolationist and nationalistic.

Trump, who campaigned as an iconoclast who would speak for a marginalized middle class and focus on domestic priorities, made clear that his administration would not shrink from global challenges, including the escalating economic and political crisis in Venezuela.

At the same time, however, he took care Tuesday to send signals to the mostly white, middle-class voters who form the core of his political support. He took a swipe at “mammoth multinational trade deals” and “powerful global bureaucracies,” and he emphasized that “uncontrolled migration is deeply unfair.”

“The substantial costs . . . are borne overwhelmingly by low-income citizens whose concerns are often ignored by both media and government,” Trump said.

But it was Trump’s strong criticism of authoritarian regimes that drew the most reaction in the U.N. assembly hall and on Capitol Hill.

“The goals of the United Nations are to foster peace and promote global cooperation,” Sen. Dianne Feinstein (D-Calif.) said. “Today, the president used it as a stage to threaten war.”

After the president’s address, White House press secretary Sarah Huckabee Sanders sought to temper the idea that Trump’s remarks on North Korea represented a break from long-standing U.S. policy. In a tweet, she cited President Barack Obama’s U.N. address last year when he said that the United States “could, obviously, destroy North Korea with our arsenals” — though Obama appeared to be stating a fact rather than a step that his administration was considering.

On Iran, Trump called the U.N.-backed nuclear deal “one of the worst and most one-sided” agreements ever. His administration has said that Tehran is violating the spirit if not the letter of the landmark 2015 accord through its alleged support for terrorism and other activities. Iran, the U.N. nuclear watchdog agency and other parties to the deal disagree.

“We cannot let a murderous regime continue these destabilizing activities while building dangerous missiles, and we cannot abide by an agreement if it provides cover for the eventual construction of a nuclear program,” Trump said Tuesday.

His voice rising, Trump strongly hinted that his administration could soon declare Tehran out of compliance, which could unravel the accord.

“I don’t think you’ve heard the last of it — believe me,” he said.

Israeli Prime Minister Benjamin Netanyahu, a vehement opponent of the deal, looked pleased as he and his wife, Sara, listened to Trump’s address.

“In more than 30 years of my acquaintance with the U.N., I have not heard a more courageous and sharp speech,” Netanyahu said of Trump in his own speech Tuesday.

Iranian leaders sharply rebuked the U.S. president.

In a meeting with American media executives ahead of the speech, Iranian President Hassan Rouhani said Iran has complied fully and predicted that the United States will be the loser if it “tramples upon” the agreement.

“Everyone will clearly see that Iran has lived up to its agreements and that the United States is therefore a country that cannot be trusted,” Rouhani said.

On Twitter, Iranian Foreign Minister Mohammad Javad Zarif said that Trump’s threats amount to “ignorant hate speech” that “belongs in medieval times.”

Aides have rejected the notion that Trump’s rhetoric and name-calling fall outside the bounds of international norms, suggesting that the president is merely employing language his rivals understand.

“The scourge of our planet today is a small group of rogue regimes that violate every principle on which the United Nations is based,” Trump said. “. . . If the righteous many do not confront the wicked few, then evil will triumph.”

Martin Baron and Carol Morello contributed to this report.