4 Scientific (And Not So Scientific) Things To Know About Daylight Saving Time

mars 12, 2017Video Marketingadvertising, markering, video, video ads, video prmotionsWhiteboard Animators

At some point during my slumber tonight I am going to « lose an hour » of sleep. My scout leader wife was diligently emailing parents of Girl Scout Troop 1343 reminding them to set their clocks forward tonight so that they do not miss the meeting tomorrow. Here in Georgia, Daylight Saving Time(hereafter referred to as DST) starts Sunday, March 12th at 2:00 am and ends at 2:00 am on Sunday, November 5th. If you are interested in where it starts around the world, this website is useful. Professor Josh Durkee of Western Kentucky University suggested DST would be an interesting topic to write about, but I always want to increase science literacy with my discussion. Here are four scientific (and not so scientific) things you need to know about DST.

In this Thursday, Nov. 3, 2016 photo, Dan LaMoore sizes hands for an 8-foot diameter silhouette clock at Electric Time Co., in Medfield, Mass. (AP Photo/Elise Amendola)

There is no « s »: There is no « s » at the end of Saving though you will certainly hear people refer to it as « savings. » It has been suggested that the misuse of the term may evolve from the common usage of the term « savings » in daily vernacular.

The day is not actually longer: You will often hear statements like « the day will be an hour longer tomorrow. » The duration of a day is roughly 24 hours. The 24-hour solar day is how long it takes for a location on the earth to rotate under the sun from one point to the exact point. There is also a lunar day that is related to the tidal cycle (two low and high tides every 24 hours and 50 minutes). According to the NOAA ocean services website,

Lunar day is the time it takes for a specific site on the Earth to rotate from an exact point under the moon to the same point under the moon….The lunar day is 50 minutes longer than a solar day because the moon revolves around the Earth in the same direction that the Earth rotates around its axis. So, it takes the Earth an extra 50 minutes to “catch up” to the moon

The length of the day is the same, however, the number of actual « daylight hours » is adjusted. No daylight is actually saved in a physical sense. According to timeanddate.com

Less than 40% of the countries in the world use DST. Some countries use it to make better use of the natural daylight in the evenings. The difference in light is most noticeable in the areas at a certain distance from Earth’s equator.

There are scholarly studies of the « Pros and Cons »: A study in the New England Journal of Medicine suggested that the « loss » of the hour of sleep during the spring adjustment leads to increased risks of traffic accidents. Ironically, the study also used « savings » rather than « saving » (seriously). Other studies found that during DST, there are fewer fatal crashes because there is more « daylight » during busier evening travel hours. There is even scholarly research on the effects of DST on the human body. A 2008 study found an increase in incidences of acute myocardial infarction during the first three weekdays after the transition to Daylight Saving Time. Many studies have also explored how DST disrupts human circadian clocks.

Scott Craven writes in The Republic

A Nebraska legislator recently introduced a bill to end daylight saving time, citing health problems caused by setting the clock ahead. The state’s golf industry teed off, saying the loss of post-work daylight would put it in the weeds.

The stance by the golf industry highlights the perceived value of DST to many industries even as some studies find negative consequences. DST has long been touted as a measure to save energy. During the World Wars, it was used as a temporary measure to save energy. The argument stems back to Benjamin Franklin who proposed the idea in 1784. However the modern implementation came from New Zealander George Vernon Hudson, an entomologist, who suggested a 2-hour shift in 1895. Matthew Kotchen, a professor of economics at Yale University and past deputy assistant secretary for environment and energy at the U.S. Department of the Treasury wrote in the New York Times

daylight saving time exists in the United States and dozens of other countries, affecting more than 1.6 billion people worldwide. The argument….. is that changing the clocks — with a spring forward and fall back — will decrease energy consumption because more sunlight in the evenings will reduce the need for artificial illumination.

He goes on to cite a study that he was a part of that found that the time changes increased residential electricity consumption by a range of 1 to 4 percent in Indiana. They attributed this result to increased demand for heating and cooling. He concluded by stating

readers and policy makers should keep in mind (concerning DST)….there are certainly benefits, but energy savings is not one of them – a tradeoff to acknowledge as we enjoy an extra hour of sunlight on those long summer evenings.

Everyone doesn’t use it: In the United States, Arizona and Hawaii do not use DST. The Uniform Time Act of 1966 originally mandated the use of DST but the Energy Policy Act of 2005 allows states and territories to decide on implementation. Arizona cites a consistently hot, arid climate as its rationale for opting out though the Navajo Nation in Arizona does adhere to DST. Hawaii argues that their proximity to the equator limits the variability in sunrises and sunsets.

In the grand scheme of things, DST is not an issue that bothers me too much. I am more concerned these days about « actual » adjustments to our climate system. For now, let me go set the clocks before I forget. And oh by the way, here is a really cool website for calculating sunrise-sunset so that you know how many « hours of daylight » you can expect where you live.

National Weather Service

Sunlight at Boise, Idaho. Source: National Weather Service

Dr. Marshall Shepherd, Dir., Atmospheric Sciences Program/GA Athletic Assoc. Distinguished Professor (Univ of Georgia), Host, Weather Channel’s Sunday Talk Show, Weather (Wx) Geeks, 2013 AMS President

Calif. man carrying Mace arrested on White House grounds after scaling fence

mars 12, 2017Video Marketingadvertising, markering, video, video ads, video prmotionsWhiteboard Animators

A California man carrying two cans of Mace and a letter to President Trump about “Russian hackers” scaled a White House fence Friday night and neared an entrance to the presidential mansion before he was arrested, according to a court document.

The suspect — identified as Jonathan Tuan-Anh Tran, 26 — made it all the way to the exterior of the White House, which he walked alongside, and then hid behind a pillar before he was spotted and apprehended near the South Portico entrance.

The court document released Saturday evening omits any reference to alarms sounding and suggests that the first realization of an intruder was when a uniformed agent saw the suspect, up to 200 yards from where he entered. The U.S. Secret Service declined to answer questions about how the man penetrated so deep onto the White House grounds, citing an ongoing investigation.

In a brief statement earlier Saturday, the agency said the suspect had breached the outer perimeter.

A D.C. Superior Court judge ordered Tran detained through the weekend. He was charged with entering restricted grounds while carrying a dangerous weapon. Tran is expected to appear in federal court Monday. He faces up to 10 years in prison if convicted. The charges were upgraded from his initial arrest for unlawful entry.

Tran’s court-appointed attorney, Gregg D. Baron, asked that his client be released. But Judge Jennifer DiToro ruled him a flight and safety risk. Tran appeared wearing a blue zip-up sweatshirt, khaki jeans, a white T-shirt and glasses. He made no public statement.

A federal law enforcement official said Tran has no prior criminal record and had no previous history with the Secret Service. The official spoke on the condition of not being named to discuss information about the suspect that is not usually made public by police. Tran is from Milpitas, just outside San Jose.

Tran told a Secret Service officer that he has “been called schizophrenic,” according to the criminal complaint. He had the Mace in a jacket pocket and a book bag with a book on Trump, a U.S. passport and an Apple laptop, the complaint says.

On the computer, the Secret Service said it found a letter addressed to Trump discussing Russian hackers and that he had “information of relevance.” Tran alleged in the letter that he had been followed and that his phone and email were being read by others.

President Trump, who was in the residence at the time of the breach, said the “Secret Service service did a fantastic job last night,” and he described the suspect as a “troubled person.”

Surveillance video showed Tran jumping a fence near the Treasury Building on East Executive Avenue. He was arrested about 11:38 p.m. According to the criminal complaint, Tran told the arresting officer: “I am a friend of the president. I have an appointment.”

Friday night’s fence jumper is believed to be the first since Trump took office. In the previous two years, many people tried or succeeded in getting into one of the most secure residences in the world. Last year, the Secret Service added small spikes — or “pencil points” — to the top of the six-foot fence that surrounds the White House complex. The agency also announced a plan to raise the height of the fence to 11 feet by 2018.

Perhaps the most serious breach was on Sept. 19, 2014, when Omar Gonzalez climbed over the north fence and made his way deep into the White House. When he was finally tackled by an off-duty Secret Service agent in the ornate East Room, he was found to have a knife in a pants pocket. Two hatchets, a machete and 800 rounds of ammunition were found in his car nearby. Secret Service Director Julia Pierson resigned two weeks later.

After that incident, the Department of Homeland Security flagged as a serious concern that not all officers on the complex were aware or heard the alarm that should have alerted them to a jumper crossing the fence line. In that case, a fence alarm did sound, but several radio and communication failures prevented some officers from hearing it.

Recently departed Secret Service director Joseph Clancy had pledged to fix the vulnerabilities that allowed the 2014 jumper to get so close to the presidential family’s residence.

John Wagner contributed to this report.

Preet Bharara Is Fired After Refusing to Step Down as US Attorney

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Why Social Media Should Now Be Seen As Traditional Media

mars 11, 2017Video Marketingmarketing, videoWhiteboard Animators

It’s unusual to find a business that is not on social media, although it’s not unusual to see many businesses doing social media in inefficient, time wasting ways.

The recent Sensis Social Media Report found that while 69 percent of Australians use social media, only 49 percent of small/medium businesses are making the effort –- compared with 79 percent of big businesses.

So, with social media such an important business tool, why are many companies still getting it wrong?

In the recent past, there was a huge division between what was seen as ‘traditional media’ compared to ‘social media.’ Global futurist and author Anders Sörman-Nilsson told The Huffington Post Australia brands who still believe there is that separation, aren’t taking social media seriously as an important business tool.

« Understanding that social media is now considered traditional media is more important than ever for businesses. The customer journey is no longer linear and a large chunk has already been completed by digital due diligence by the time they interact with a brand’s sales representative, making well-executed online touch-points absolutely essential, » Sörman-Nilsson said.

Anders Sörman-Nilsson said understanding that social media is now considered traditional media is more important than ever for businesses.

« Don’t divide digital and traditional market budgets. Don’t create internal friction and politics by having digital and traditional silos who are adversaries. The two need to play together – seamlessly. The CMO or marketing director should oversee all aspects and ensure the digital and analogue channels complement each other. »

Marketing expert Fleur Filmer told HuffPost Australia that digital and traditional marketing methods should be mutually supportive.

« Twenty years ago, we wouldn’t have separated the print media, television and radio budgets as they would all have formed the total marketing mix and were all complimentary. As digital technology is part of our everyday lives, digital marketing is simply one more element and can’t be used as a marketing silo or in a marketing vacuum, » Filmer said

« The marketing budget must include all facets of the marketing mix that are relevant to your business. If you are serious about marketing, you will utilise all of the tools available to you and relevant to your target market. »

But marketing experts often have to persuade businesses to take social media more seriously, or they’ll risk being left behind.

Fleur Filmer said a marketing budget must include all facets of the marketing mix that are relevant to your business.

« Many businesses start with misconceptions such as, ‘Everyone is on social media so we must be on social media,’ or ‘Social media is a cost free, easy way for us to automatically attract more customers/clients, » Filmer said.

« It doesn’t take long for the reality to hit home to those businesses and it is at that stage that their social media presence is relegated to the ‘too hard basket. Where businesses come unstuck is their misunderstanding of their marketing strategy. Without a strategy that incorporates the tools required by businesses to ‘speak to’ their target market, they’ll soon find that their token social media presence will do them more harm than good. »

Businesses are advised to operate social media messaging in the same way as traditional media; in an organised fashion. Sörman-Nilsson said you must still allow for humanity and responsiveness.

« It’s all about order, discipline, and a bit of cheekiness. Tools like Hubspot, Hootsuite and Buffer enable companies to schedule tweets, LinkedIn Updates, and blog promotions in a disciplined fashion, » Sörman-Nilsson said.

To be successful at social media, is all about order, discipline, and a bit of cheekiness.

Sörman-Nilsson’s Tips

A picture says 1,000 words. While keywords and great, engaging content is still important for the SEO algorithms in Google, the way to success is through HEO (Human Engagement Optimisation)
Video is king. Mobile video distribution is growing exponentially and for good reason. If a picture says 1,000 words, video says 1,000 pictures.
Radio isn’t being killed by the video star. Podcasts are a great way to tune into audiences who are on the move. A mobile person on a commute may not be able to view a video, but they will gladly listen to inspirational or mind-shifting content, interviews, and rants.
Make it strategic and inspirational. Whether B2B or B2C, as customers, consumers all crave transformational and deeply empathetic content that educates and empowers businesses to make smarter decisions.
Seamlessness. Social media is only one aspect of the deeply empathetic design of customer journeys, which should be moving customers and prospects from awareness to engagement to evaluation to decision, and finally, to usage and loyalty, whereby both digital and analogue media augment each other.

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9 Marketing Hacks You Can’t Afford to Ignore

mars 11, 2017Video Marketingmarketing, videoWhiteboard Animators

Why this decade is obsessed with the ‘S’ word?

What do the new-age startups have, that the businesses earlier did not? All startups want to succeed, obviously. The difference is in the way of doing things and the uniqueness of their ideas.

If I use the simplest of terms, the way to get to this done is through effective marketing. Getting great exposure for your brand starts with knowing your contacts, your audience, and your competition. Without them, you might as well throw in the towel now. However, the last thing you want to do is drain your entire budget on marketing.

Here are some marketing secrets. Check them out below and decide what works best for your startup-

1. Stay Focused on One Marketing Channel
Stop trying to be everywhere, and focus on one marketing channel that will give you the biggest bang for your buck. You can expand out later, but when you are first starting out, you must focus on the most important channel. That channel will likely differ depending on your goals, which you and your team will need to figure out, but start with one channel only. Be it a Youtube channel, Twitter or outdoor marketing, choose and focus; yielding results takes time.

2. Understand Your Customer’s Problem Better Than Your Competition
The easiest way to create breakthrough marketing in any industry is to understand your customer’s problem better than competition and your customer do. By being able to see this problem from multiple angles, you will have a long-term advantage when it comes to creating high-performance marketing campaigns. Meet, survey, take feed backs, make the customers feel cared about. Think from their perspective, this will go a long way.

3. Have In-Person Conversations
In-person networking and developing long-term relationships work: do customer interviews, meet with marketing influencers in your field and go to conferences. Relationships you develop now may take years to show return on investment, but it will be worth the investment. Good relationships get you your customers. Network, build the experience for the people who approach you.

4. Build It Into the Technology
If you are able to devise a few clever ways to build marketing efforts into your product, you are effectively eliminating a variable cost and turning it into a one-time fixed cost. If harnessed correctly, your user acquisition costs will exponentially go down as you as you scale. Technology can help you do many jobs in one go; such as tracking digital traffics, devising content strategies, building a customer database etc.

5. Segment, Schedule, and Measure
Are you trying to drive sales, build awareness or build technical credibility? Once you’ve ‘segmented’ your desired outcome by answering that simple question, build a detailed schedule for your social media platforms that includes the message and campaign duration. This prevents the ‘see what sticks’ method and provides a road map on what and when to measure. Don’t bore your customers with old ways of social engagement, feel free to design activities for a target audience and hence, measure the results.

6. Focus on PR
As Google demands high-quality inbound links from trusted sources, organic SEO is rapidly morphing into PR. A few media mentions can rapidly increase a site’s authority and visibility. Wasting money and time on low-quality SEO campaigns will not yield results, and investing in paid search or display requires an ongoing investment. Start with great PR, and enjoy the results for years to follow.

7. Utilize Your Employees’ Social Media
It is important to have your current employees market using their social media and contributing to the company’s social media. This is the cheapest and most authentic way to market your startup. Most of them won’t have a problem but if somebody does, you can introduce promotion targets and rewards.

8. Sell Results, Not Services
When marketing my video marketing company, I focus on the results and benefits we will provide, rather than the service alone. Rather than talking about the cameras or the editing software we use, we highlight the online results our videos have achieved for our clients, teach them why video marketing is important and how it will affect their bottom-line. People buy success stories not the protagonist, the message should be loud and clear. An exceptional services builds the brand.

9. Have a Consistent Online Presence
Whether you’re marketing your startup through blogs or social media, you must stay committed to your online presence. When our company first started, we published a blog post three times a week covering topics from how-to articles to mobile marketing news. By publishing content consistently, we built our reputation and positioned ourselves at the top of search rankings. This will allow customer engagement with your startup 24×7.

Tuberank Jeet 3 allows video marketers to get free organic traffic from YouTube search without spending on …

mars 11, 2017Video Marketingmarketing, videoWhiteboard Animators

The best thing about having video marketing success on YouTube is that it lasts for a long period. This is because people discover videos on YouTube through searches and subscriptions. This creates a system in which your audience comes to you repeatedly. Therefore, a brand new software called Tuberank Jeet 3 has been released to help marketers get top rankings on YouTube and grab all the quality traffic they need.

Tuberank Jeet 3 is a powerful YouTube ranking system and with its third version, the entrepreneur tweaks its famous secret algorithm even stronger than the last version. More included features make it simpler to get video straight to the top of YouTube. It is designed to make ranking videos so simple that everyone can make it works.

All marketers have to do is just run it, and the software will guide them through everything they need to know to dominate any niche. If users aim for more revenues, traffic, free organic traffic, they need to gain the special advantages of Tuberank Jeet. Let us now take a look at the benefits that users can reap from Tuberank Jeet 3. Read on to find out more.

• Users can find niches and keywords that are not over-saturated and that they can rank easily for
• A user is able to know exactly how much traffic they can expect for their targeted keyword
• He or she can discover ideal title and descriptions for their video to attract as many viewers as possible
• The user is enabled to get the perfect tags to place in their video for maximum rankings and to appear on the sidebar of related popular videos
• Any user will have the ability to get 100% free organic traffic from YouTube search without having to pay anything on advertisements
• All videos users create are uploaded directly to YouTube, Vimeo or Dailymotion

Tuberank Jeet 3 is designed to be simple so that even newbies can rank videos by using the software. After purchasing the tool, marketers will be instructed to identify their niche. Next, they just have to follow the instructions inside Tuberank and then upload their video to the internet.

That is how easy and effortless it is. Users need not worry if they are not a video SEO expert or if they have not read a video SEO guide before. Tuberank Jeet will give its users the power to rank the videos they create from the first day.

According to the product’s creator, Tuberank Jeet 3 software can make video marketing work for:

• Video Marketers who want to get top rankings and boost their organic traffic with optimization that overcomes their competitors and puts them on the top videos sidebars.
• Bloggers who intend to drive visitors to their blog from YouTube by making simple slideshows targeting their articles keywords and dominating those keywords on YouTube with Tuberank Jeet.
• Ecom Marketers who plan to show off their products, target their niche keywords and gain organic customers without spending anything on ads.
• Offline Businesses aim to create videos targeting local keywords that help them rank higher on Google and get more visitors.

For more details, you could see Tuberank Jeet 3 software review.

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How video blogs offer you maximum bang for your buck

mars 11, 2017Video Marketingadvertising, markering, video, video ads, video prmotionsWhiteboard Animators

If content marketing were a high school, video would be sitting at the cool kids’ table.

Data from Wyzowl’s The State of Video Marketing 2017 report showed a majority of businesses are now using video as a marketing tool. Ninety-nine percent of this group will continue to use video throughout 2017. And 82 percent will spend more on video during the year.

Long story short, video marketing is being fitted for a letterman’s jacket and is in the running for prom king. But why? The simple answer is it works.

A majority of surveyed businesses said video:

Improved user understanding of their products and services.
Boosted traffic to their websites.
Increased sales.
Reduced the number of support calls they receive.

That said, video comes in many shapes and sizes, from animated explainers to onsite corporate promos to video blogs. It’s that last example that many businesses may find as their ideal starting point for a video marketing strategy.

Maximize the value of your video marketing.

Beyond blogs

Blogs are the bread and butter of content marketing, offering businesses a chance to enhance search engine optimization while generating awareness and building trust among prospective customers.

Video blogs represent the next step.

It may be helpful to clarify exactly what we mean by the term “video blog.” Allow Brafton Project Manager Eric Rubino to enlighten you.

“Brafton video blogs are an enhancement to your editorial strategy,” he said. “They are presenter-led videos put on your blog with the express purpose of driving engagement and conversion. They are around a minute long and can cover everything from products to breaking news to evergreen tips.”

More important than what video blogs are, however, is their benefits.

“Ultimately, it’s an engagement tool,” Eric said. “Once somebody is on your web page, it gives them more content to interact with, more value for their click. It’s also a great way to break up copy so readers aren’t bored. You can use them on your website and on social networks.”

Videos also lend themselves to conversions.

“They can tease gated assets, like an eBook or whitepaper,” Eric said. “Also, a video blog can easily explain a product or service and be put on a landing page.”

Not sure where to start with your own video blogs? With so many options, there’s rarely a wrong answer.

The video blog buffet

Let’s start with standard blog posts. Incorporating video blogs into articles is easy and effective. A minute-long video in the middle of your copy can expand on a specific point or term, offering an easy way for consumers to learn more. Better still, it affords marketers the chance to avoid writing long, drawn-out explanations that may turn off readers who are already familiar with your industry. Finally, it helps visually break up your content, creating a more aesthetically pleasing web page.

Many businesses opt for video blogs to be the star of the show, with a minimum of copy sits below the video player for SEO purposes. These are especially ideal for business-to-consumer companies hoping to provide quick, digestible content for readers on the go.

Another option is making video the bookend of an email drip campaign. Say you’re planning to send out a series of emails to explain a complicated topic. You can use video to introduce the campaign in your day-one email, as well as close out the campaign with a video summarizing the information you’ve shared and encouraging recipients to request more information about your product or service.

Other options include inserting videos into landing pages to help explain your value proposition, or sharing them on social media to generate interest and lead traffic back to your website.

What all these options have in common is a low barrier to entry in terms of cost.

Big impact for little spend

Some businesses avoid video marketing due to misconceptions regarding price. Marketers assume paying for equipment, videographers, actors, sets and editing will break their bank. Luckily, this doesn’t have to be the case.

“Thanks to Brafton’s proprietary software and internal teams, we can offer video blog production for a low cost,” Eric said. “It’s a great way to test the waters and see if video would work for you. Unlike with other types of video, you don’t have to commit to a huge production. And at the end of the day, it creates a better site experience. People stick around longer and click more. There’s no harm in that.”

While video blogs can be used for pretty much any purpose, it does pay to consider if it’s the right format for what you’re trying to accomplish.

“If you’re talking about things that don’t translate well to video, it might not be the best option for you,” Eric said. “Sometimes you need to take a much deeper dive with text.”

It’s also important to remember that certain situations may call for a different video format.

“It has to do with the message you’re trying to convey,” Eric continued. “Is this something you need visuals to explain? Is it something going on the front page of your website? If so, you’ll probably want something flashier. Video blogs are more supplementary.”

The power and popularity of video is only continuing to grow. If it’s not part of your current content marketing strategy, now is the time to make a change, and video blogs are the perfect place to start.

Want to learn more about Brafton’s video marketing offerings? Check out our services here or…

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Is Live Video the Future of Content Marketing?

Benefits of Live Video Marketing

Live Video Is Accessible

Live Video Is Personal

Live Video Is Interactive

Live Video Evokes Urgency

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Live Video Marketing Examples

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Content Marketing 2.0

4 Scientific (And Not So Scientific) Things To Know About Daylight Saving Time

Calif. man carrying Mace arrested on White House grounds after scaling fence

Preet Bharara Is Fired After Refusing to Step Down as US Attorney

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The GOP’s High-Risk Strategy for Health Law Repeal

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Intruder breaches White House grounds, arrested near residence entrance

Why Social Media Should Now Be Seen As Traditional Media

Sörman-Nilsson’s Tips

9 Marketing Hacks You Can’t Afford to Ignore

Tuberank Jeet 3 allows video marketers to get free organic traffic from YouTube search without spending on …

How video blogs offer you maximum bang for your buck

Beyond blogs

The video blog buffet

Big impact for little spend