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Bonaire Strategic Business Video Marketing Movie Production Services Launched

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TCW Consulting Firm, a digital marketing agency based in Bonaire, Georgia, announced a new video marketing service. The company offers professional commercial video production and strategic planning, for clients looking to develop sustainable strategies across a variety of social media platforms.

TCW Consulting Firm, a Bonaire, Georgia digital marketing agency, launched a new video marketing service offering professional commercial production and strategic planning.

More information is available at http://video.tcwconsultingfirm.com.

Online marketing has grown tremendously over the past few years, as more and more businesses look for effective ways to leverage the immense marketing potential of the internet. With surveys showing that more than 90% of all clients use online platforms to find products and services, online visibility has become a crucial overall business success factor.

Unlike traditional marketing, online marketing tends to be dominated by visual media. Studies show that video content has many times more engagement rates than text-only content, video being the preferred way to get online information. As regards marketing, text-based ads are among the lowest-rated in terms of consumer confidence, with more than 80% preferring video to text-based commercials.

TCW Consulting Firm launched a new video marketing service aiming to help businesses create and promote professional business commercials.

The Bonaire digital marketing agency works with professional marketers, film producers and spokesmodels to design and produce attractive, easily comprehensible video commercials for a variety of local businesses.

TCW Consulting Firm sees online commercial video production as only the first step towards a larger, more general digital marketing effort. To help clients integrate their business commercials into a wider-reaching digital marketing campaign, the company also provides strategic planning services, offering expertise as to the most effective video marketing and social media platforms.

Furthermore, TCW sees video commercials as crucial to the success of a company’s SEO campaign. According to digital marketing expert Sara McAllister, video commercials can adapt very well to SEO marketing: „Businesses should use video both for the marketing power it brings and for its increasing importance to their site’s SEO.”

The company provides fully-customized video marketing services, in complete accordance with their client’s needs and preferences.

Interested parties can find more information by visiting http://video.tcwconsultingfirm.com.

Contact Info:
Name: Mrs. Wills
Organization: TCW Consulting Firm Video Agency
Address: P.O. Box 269, Bonaire, United States
Phone: +1-855-818-2929

For more information, please visit http://video.tcwconsultingfirm.com

Source: PressCable

Release ID: 177714

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Smart marketing: leveraging the magic of video for building your brand

Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing.

Videos are popular because more people are using their phones to access the internet, and mobile internet speeds have also increased over recent years. This means video is the ideal type of content to access on the go, and it is especially popular with younger web users.

So how can you take advantage of video to build your brand online? Here’s a guide to get you started.

Create an Explainer Video

One of the best things to do when you get started with your video marketing strategy is to create a professional explainer video to put on your homepage.

An explainer video is a short video, sometimes consisting of an animation and sometimes an introduction from the CEO. Its aim is to quickly inform visitors what you do and how you can help them so that they get an instant impression of your brand.

The first thing to do when you make an explainer video is to make sure you create a simple, short, and convincing script for your video.

You will want to cover the main benefits your business provides and end with a call to action to encourage the visitor to do something. This could be to contact you, to explore your site further, or to download a free white paper.

Don’t be tempted to rush this and put a video together yourself. Instead, you are likely to get better results by using a professional service to ensure a high-quality product. A specialist video company like Lifetime Media can help with this.

You want to make the right first impression, and quality counts when it comes to videos, so make sure you do it properly.

Take Video Marketing Further

Once you have got your explainer video up on your site, think about other ways that you could make use of video.

Video marketing is a popular type of online marketing that can help you to build more links, generate more engagement, and ultimately win more business. And there are many ways you can use it.

For example, live video is one of the major online marketing trends right now, so you may want to consider creating some live videos. You can do this on platforms like Facebook Live.

What could you use for the topics of your live videos? They often work best when they are simple. So you could introduce key people at your business or interview someone in the industry. Or you could get your CEO to answer questions about your products.

You could also create videos about your products. These are a great way to demonstrate complex products and showing how to use them, and you can upload them to YouTube as well as to your website.

You can also interview industry experts and share the videos on social media. Or you could create a weekly whiteboard video where you answer common problems experienced by your customers, and you could feature these in your blog posts.

Essentially, use videos wherever you can. You can even use your old blogs and turn the content into a video, and this can help to extend your reach and boost your brand awareness.

Add Video Testimonials to Your Site

Another excellent way to boost your brand using videos is to use video testimonials on your website. Testimonials are always useful, and social proof is essential when you are trying to increase trust online.

But testimonials must be genuine if they are to work. For written testimonials, that means you should use the full name of your customer and link to their company website.

But videos can take this even further.

By using a video testimonial, this comes across as even more genuine. So when visitors land on your website, they can watch and listen to your previous customers talk about why they enjoy doing business with you.

This can be very powerful, and it’s a great way to build trust in your brand. So try it out yourself. Again, just make sure that you put the effort into creating high-quality videos rather than filming them on a smartphone.

Start Experimenting with Video Marketing

Many companies are now using videos to market their businesses. Explainer videos are more popular than ever before, and videos are put to use in various marketing strategies because they are so effective at capturing attention and conveying a lot of information in a short period of time.

If you haven’t yet experimented with videos, now is the time. The truth is that videos are only going to become more important for businesses marketing their products and services online.

So start brainstorming ideas for your own video marketing, and start taking advantage of all the benefits it provides.


About the author

Georgia Norton works in the marketing industry and enjoys sharing her knowledge with a wide online audience whether offering up social media tips or video marketing ideas.

Winter storm warning in Washington: What to expect and answers to frequent questions

* Winter storm warning for areas along and west of Interstate 95 in D.C. area, including the District, 7 p.m. Monday to 2 p.m. Tuesday | Winter weather advisory in Stafford, Charles, Prince George’s and Anne Arundel counties |  School closures and delays  *

(This post, originally published at 11:50 a.m., was updated to include Capital Weather Gang’s winter storm impact scale ratings at 1:30 p.m. It was updated at 2:45 p.m. to add several new graphics, and information on wind speeds at the bottom. It was refined at 6:20 p.m. based on the latest forecast information.)

A powerful Nor’easter developing tonight in the Mid-Atlantic promises to deliver every type of winter precipitation imaginable across the metro region. Heavy snow is likely to plaster our far north and west areas. A mix of accumulating snow, sleet  and rain will hit the District and close-in suburbs, while our southern and eastern areas see more cold rain with some sleet and snow mixed in.

Precipitation will move into the region between about 6 p.m. and 9 p.m. but should not cause problems for the evening commute, given temperatures above freezing.


NAM model simulation of Nor’easter in Mid-Atlantic.

Overnight, conditions will vary considerably over short distances. By dawn, you may only have to travel 10 miles to go from 5 to 10 inches of snow to very little. Tuesday morning’s commute is likely to be a mess, with heavy snow in our colder areas and a sloppy mix in the immediate metro.

The snow amount forecast is extremely complex as, after a period of snow this evening, the rain-sleet-snow line is likely to set up right along or just west of Interstate 95 in the middle of the night.

The Weather Service described the uncertainty in the exact location of the rain-sleet-snow transition zone as “tremendous” in its morning discussion.

Areas that are likely to fall north and west of the rain-snow line should experience at least 6 inches of heavy snowfall. This includes much of Loudoun and Frederick counties and northern Montgomery County.

Snowfall amounts may then decrease rapidly as you go farther south. We have bumped down snowfall totals in the immediate metro area for the second time in the past day as the likely storm track has shifted closer to the coast, which will draw in more mild air.

Inside the Beltway, 2 to 4 inches of snow and sleet is most likely, with amounts quickly increasing to the north and west, and decreasing to the south and east.

In our colder north and west areas that see heavy snowfall, the weight of the snow on trees that have flowers and are leafing, combined with strong winds late at night, could lead to power outages.

Timing and storm evolution

6 to 9 tonight

Precipitation should begin to develop in the region between 6 p.m. and 9 p.m., from south to north. It may start briefly as rain but should change to snow quickly in most areas. With temperatures above freezing initially, we don’t expect travel problems for the evening commute.


HRRR model simulation between 8 p.m. and midnight.

9 p.m. to midnight

Once the snow gets going, temperatures should quickly fall to near freezing between about 9 p.m. and midnight, except near the Bay and Southern Maryland. Some snow accumulation could begin in our colder areas by around 10 p.m. and probably closer to 11 p.m. or midnight in the immediate metro region.

Midnight to 3 a.m.

Between midnight and 3 a.m., an area of mixed precipitation (sleet and some rain) will try to advance toward  the metro region from the southeast as the snow is really picking up in intensity. The big question is how far northwest it moves. It is likely that areas inside the Beltway will mix with or change to sleet, rain, or freezing rain for a period of time. But before any changeover, a quick one to three inches of snow is possible. Temperatures hover around freezing.

Farther to the northwest, the changeover to sleet and freezing rain overnight is less certain, although some mixing with sleet is a good bet even into upper Montgomery County and eastern Loudoun County. In areas well south and east of Washington, mixed precipitation becomes all rain in this midnight to 3 a.m. window.


NAM model simulated radar between 11 p.m. and 5 a.m. overnight.

3  a.m. to 6 a.m.

Between 3 a.m.  and 6 a.m., mixed precipitation is likely in the immediate metro area, rain in Southern Maryland and along the Bay, and heavy snow from northern Fauquier County through central Loudoun County and northwest Montgomery County (and to the north and west). The snow may really pile up in these colder areas during this window, with snowfall rates of one to two inches per hour.

In the mix zone in the immediate metro region, accumulating sleet is possible — although some areas could change to freezing rain or plain rain while others see snow. Temperatures will be near freezing, so it’s going to be a sloppy mess.

6 a.m. to 9 a.m.

In the immediate metro area, heavy mixed precipitation may change back to snow. Some additional accumulation of an inch or two is possible — although this is low confidence. This window coincides with the morning commute and slick roads and reduced visibility are possible. Our far southern and eastern areas may also see the rain switch to mixed precipitation, but accumulation, if any, should be minimal.

Snow will continue in colder areas to our north and west, where roads are likely to be snow-covered and travel difficult.


GFS model simulation of storm between 5 a.m. and 11 a.m. Tuesday.

9 a.m. to noon

Steady snow and/or mixed precipitation should taper off from southwest to northeast. Not much additional accumulation is likely in this window due to temperatures edging upward and the high March sun angle.

The afternoon and evening

Widely scattered, intermittent snow showers may cycle into the region from the north. They may briefly reduce visibility and/or add on a coating in some areas, but generally shouldn’t amount to much.

Afternoon temperatures should rise above freezing except in our colder areas, but will drop back below freezing at night — so wet and slick spots could turn icy.

Storm impact analysis

Using Capital Weather Gang’s Winter Storm Impact Scale, which rates storms on a scale from 1-5, we see a wide range of classifications in the D.C. region because conditions are going to vary over such small distances.

Immediate metro area rating

Inside the Beltway, where we’re predicting roughly 2-4 inches of sleet and snow, this storm rates as a Level 2 “disruptive storm.” The amount of snow we’re expecting isn’t huge, but as temperatures will be near freezing and wintry precipitation is likely to impact Tuesday morning’s commute, this storm is likely to cause enough complications in the region to merit this rating.

North and west suburbs rating

In northern Fairfax County, southern and central Montgomery County, and northern Prince George’s County, where temperatures will be colder and 3-7 inches of sleet and snow are likely, this storm rates slightly higher as a Level 3 “significant” storm. Some roads are likely to be snow-covered and slick and school closures are likely in this area.

Far north and west areas rating

In northern Fauquier, Loudoun, Frederick, and northern Montgomery County, where 6-12 inches of snow are expected, this storm rates as a Level 4 “major” storm. In these areas, snow will be heavy for an extended period of time leading to snow-covered roads and difficult travel. Widespread school closures are extremely likely in this area.

Answers to frequent questions

When will conditions be worst? The window from roughly 11 p.m. to 8 a.m. will be most challenging from the Interstate 95 corridor to the north and west. This is when temperatures will be near and below freezing. Along and close to Interstate 95, snow and mixed precipitation, heavy at times, will make for sloppy and slick road conditions. Farther to the northwest, heavy snow may make travel difficult if not impossible.


HRRR model forecast of temperatures from 8 p.m. Monday to 6 a.m. Tuesday.

Where will conditions be worst? This is an easy one: Essentially the areas from northern Fauquier County to central Loudoun County to northern Montgomery County and to the north and west. This is where precipitation should remain mostly snow with heavy amounts in excess of eight inches a good possibility. The Weather Service calls this the “sweet spot or Goldilocks zone” for heavy snowfall in this storm.

When will conditions improve? After 8 or 9 a.m., as the heaviest bands of precipitation move off to the northeast, skies brighten and temperatures nudge up.

Will the snow stick? Yes, easily in our colder areas. Temperatures will drop to near 30, and the heavy snow intensity will allow the snow to pile up.

In immediate metro area and Interstate 95 corridor, assuming some heavier snow materializes before the switch-over to a wintry mix, temperatures should fall enough (to near freezing) for the snow to stick some, especially since the snow will be falling at night. Also, some accumulating sleet is possible. But there may not be a lot of snow buildup, especially in our normally milder areas such as downtown and near Reagan National Airport.

Will schools cancel Tuesday? We think school systems west of Interstate 95 have a good chance to close Tuesday.

Will flights be disrupted? The worst of the storm will occur overnight when air traffic is light. But there are likely to be some delays late tonight and Tuesday morning — not just because of conditions in Washington but due to heavy snow and wind that could shut down airports from Philadelphia to Boston.

Could this storm be more severe than forecast? Yes. If the storm shifts slightly eastward so that it can draw down more cold air, snowfall amounts would increase substantially in the immediate metro region and reach our “boom scenario.”

Could this storm be less disruptive than forecast? Yes. If the storm edges a little closer to the coast drawing in some milder air and temperatures tick up just slightly above what models are indicating, mostly sleet and rain would fall in Washington, with little or no accumulating snow. It is not out of the question for some areas to awaken to bare ground Tuesday morning, especially milder areas inside the Beltway and to the south and east. This is our bust scenario.

Why have your snowfall predictions in the immediate metro area fallen some? Since Saturday, model projections for the storm track have shifted ever so slightly to the west, closer to the coast. For a snowstorm, we’d want to see the storm forming over or just east of Cape Hatteras and tracking just east of Ocean City, Md. Instead, the models show it developing just inland of the Cape and then tracking right over Ocean City. This has pushed the likely position of the rain-snow line from east of Washington to over Washington.


NAM model forecast of storm track 2 a.m. to 8 a.m. Tuesday.

Will winds be bad? As the storm really start to crank early Tuesday morning, we may have a period of 30-40 mph gusts in the metro region. Near the Bay, gusts could exceed 40 mph. The combination of these gusty winds and sleet and snow may limit visibility. Also, in our colder areas where there is snow build-up on trees and powerlines, the wind will increase the risk of outages.


Peak wind gusts at 5 a.m. forecast by the GFS model.

Trump’s First 100 Days: What we’ve learned about the GOP health-care bill

Here’s where things stand heading into Day 54 of the Trump administration:

The fate of Republicans’ health-care proposal is still up in the air.

But as of Monday, we know a lot more about what the plan would actually do.

The American Health Care Act — the GOP bill to revise the Affordable Care Act — would nearly double the share of Americans who are uninsured from 10 percent to 19 percent over the coming decade, according to a nonpartisan budget analysis released Monday. That comes out to 24 million more people who will go without health-care coverage over 10 years if the bill is enacted, including 14 million fewer insured next year alone.

These numbers came from the Capitol Hill’s official scorekeeper — the Congressional Budget Office — in a highly anticipated report. And they matter, primarily because lawmakers are already using them to decide whether or not to support the Republicans’ bill.

Here’s what else we learned from the analysis:

The bill would not just result in millions more people becoming uninsured. It would, in the long term, also slightly lower the cost of health insurance premiums. The CBO estimated premiums would rise 15 to 20 percent in the first year after the GOP bill is enacted, then fall by 10 percent on average after a decade.

The report also included some good news for deficit hawks. The AHCA would lower the federal budget deficit by $337 billion over 10 years by reducing Medicaid spending and government aid to help people to buy health plans, the CBO found.

These details matter greatly to moderate and conservative Republicans who are still deciding whether to support the legislation. To moderates, the projected spike in uninsured people is troubling. To conservatives, there are some things to like, including the deficit reduction.

President Trump had pledged that no Americans would lose coverage under a new health-care plan, and top White House aides rejected the CBO’s estimate. Mick Mulvaney, director of the Office of Management and Budget, called it “just absurd,” while Health and Human Services Secretary Tom Price said the numbers “defy logic.”

Soon, we’ll understand how this all shakes out. On Wednesday, the legislation heads to the House Budget Committee, one of just a few final steps before it goes to the House floor for its vote.

TRUMP WANTS EASIER WAY TO LAUNCH DRONE STRIKES

Trump has said it many times — he wants to defeat the Islamic State. It’s his top foreign policy priority. So, how does he plan to do it?

We got a clue Monday night thanks to one of our colleagues, who reported that Trump is seeking to roll back Obama-era rules on drone strikes to make it easier for the Pentagon to launch them anywhere in the world.

This news doesn’t just give us a look at Trump’s strategy, though. It signals what could become a major policy shift in where drone strikes take place and how decisions to launch them are made.

As our colleague wrote, the new Trump policy might relax or drop the current standard on civilian casualties, which “demands near-certainty that no civilians are killed or injured in U.S. raids or drone strikes outside conflict zones.”

Drafts of the policy would also shift final approval for individual strikes from the White House to the Pentagon and the CIA, and appear likely to scrap a standard that “potential terror targets outside war zones pose a continuing and imminent threat to Americans.”

TRUMP BUDGET WOULD MASSIVELY CUT FEDERAL WORKFORCE

One of Trump’s campaign slogans was his promise to “drain the swamp” — referring to Washington, D.C.

By swamp, he apparently didn’t just mean lobbyists.


Defense Secretary Jim Mattis, right, smiles as President Trump meets with members of his Cabinet at the White House on Monday. (Andrew Harnik/AP)

Trump’s budget proposal would order a “historic contraction of the federal workforce” echoing the draw-down that took place after World War II, our colleague reported ahead of the release of Trump’s budget Thursday.

These changes would “dramatically change how the federal government functions and its role in American society” if they are enacted, according to former White House officials. One former director of the CBO predicted the cuts would require a “wholesale triage of a vast array of federal activities.”

For Trump and his aides, it’s about overhauling the federal government to focus primarily on the military and national security while letting go of priorities in areas like housing, foreign assistance and the environment.

Follow the author @eliseviebeck.

Donald Trump, the anecdotal president


President Trump speaks at a meeting about health care at the White House on March 13. (Nicholas Kamm/Agence France-Presse via Getty Images)

When Donald Trump was criticized after his campaign launch for suggesting that most Mexicans who entered the United States illegally were “bringing drugs” and “bringing crime,” his response was not what you might expect. Confronted with data showing that immigrants are less likely to commit crimes, most politicians would refine or retract their comments.

Not Trump. After a few days of trying to rationalize his comments, Trump seized upon a different strategy. A few weeks after his campaign announcement, a woman named Kate Steinle was shot to death in San Francisco by a person in the country illegally who had been deported numerous times. Steinle became the worst-case example of what immigrants could do and, for Trump, a regular part of his campaign rhetoric. Over time, that strategy extended outward, with Trump inviting the parents of those killed by undocumented immigrants to share the stage with him at his rallies. At his joint address to Congress last month, Trump invited the father of a young man killed by an undocumented person to sit with first lady Melania Trump in the gallery — as he announced a new program within the Department of Homeland Security that would put a focus on crimes committed by those in the country illegally.

None of this changed the underlying data, of course. There’s still no evidence that people in the country illegally or otherwise are responsible for a surge in crime. But Trump had stumbled onto a remarkably effective tool: countering broad analysis and data with isolated anecdotes.

On Monday, Trump held a listening session at the White House focused on the Affordable Care Act and the Republican efforts to repeal the bill, which is known as Obamacare.

“The press is making Obamacare look so good,” the president said at the outset, according to the pool report. He added, “The fact is, Obamacare is a disaster.”

To demonstrate that point, Trump had invited about a dozen people who were presented as “victims of Obamacare.” A woman from Arizona whose premiums increased. A young man, a Democrat, who opposed the bill out of concern that abortion would be funded. A man from Tennessee whose premiums rose so quickly that he debated going on his wife’s insurance. None of the situations are ideal — but all offered only a small slice of the picture.

Over the past two months, a number of Republican members of Congress have faced far more than a dozen constituents angry about the prospect of an Obamacare repeal. Independent assessments estimate that between 6 million and 15 million people would lose coverage under the Republican replacement bill. Other analysis indicates that cost increases under the Republican bill would disproportionately affect Trump’s core base of support.

The response from proponents of the bill has broadly been to dismiss this analysis. On Sunday, a slew of Republican leaders and administration officials appeared on the political talk shows to discuss the replacement legislation. In several cases, those officials expressed skepticism about the estimates of how many would lose coverage — and, preemptively, about the upcoming analysis from the nonpartisan Congressional Budget Office, which will probably show something similar. Or, more accurately, about the CBO in its entirety, which will no doubt come up in future analysis of future legislation.

It’s by no means uncommon for politicians to pick out isolated stories to bolster the case for a policy. But the combination at play here of dismissing objective analysis in favor of isolated scenarios is very, very Trump.

We can run through example after example. (Or, if you wish to note the irony, anecdote after anecdote.) Trump claims, without evidence, that millions of people voted illegally in the 2016 election; a few examples of fraudulent votes and an unrelated report are offered as proof that it may have occurred. Trump claims that his phones were wiretapped during the campaign; with no evidence to bolster his case, news reports about unrelated surveillance become the evidence that this is probably true. Trump gave very little to charity before running for president but cites a grudging donation last year as evidence of his generosity. On any number of occasions, Trump’s explanation for presenting something as fact was that “many people say” it’s true.

Much of this anecdotal rebutting is done by Trump aides rather that Trump himself. White House press secretary Sean Spicer claimed during Monday’s news briefing that there was “no question that there have been a number of reports” about alleged wiretapping. Presidential adviser Kellyanne Conway went on TV on Monday morning to explicitly state that her job wasn’t “having evidence.” Which it isn’t, in the Trump White House. Her job is to rebut critiques of the president, and her preferred method, like her boss’s, is to point out isolated ways in which the critique leveled at him might be leveled at other people, too. To offer an anecdote to rebut a trend.

It flows outward from there. CNN’s Trump advocates talk nearly as much about what president Barack Obama did as what Trump is doing. On social media, any story about Trump that can be viewed at all negatively is met with a prepackaged rejoinder. Social media’s perfect for this, of course; Twitter is a natural talking-point regurgitation machine. Whattabout Obama’s vacations? Whattabout this lady arrested for fraud in Texas? Whattabout this crime committed by an illegal immigrant? The inability to engage in robust debate on social media coupled with willfully false data and a general skepticism about the media has made the tactic particularly effective in this political moment. Trump, more than any other politician, is a product of and a participant in the world of social media political debate. It’s only natural that he’d embrace its trademark rhetorical process.

The big question is the extent to which Trump realizes that he’s stacking the deck in his arguments. When he presents undocumented people as criminals or Obamacare as uniformly being a disaster, is he aware that this is rhetoric, or is this actually his belief? If it’s the former, that’s one thing, leaving open the possibility that his decision-making is based on sound analysis. If it’s the latter, that becomes less likely.

There’s at least one reason to suspect that Trump might sincerely consider expert analysis and data unreliable: the results of the election themselves. Polling suggested that Trump would lose the election and, although it was correct that he lost the popular vote, polling in key states meant that he defied the odds. If the experts said he was going to lose based on the data but Trump kept hearing from people that he would win, why should he trust the experts? Why trust the data? Why isn’t it just as valuable to pick out this one story as evidence that I’m right, just as I was right before Nov. 8?

The answer is that relying on isolated examples allows someone to reinforce their beliefs as opposed to confronting the reality of a problem. That’s why it’s a tremendously effective tool for politics. It’s not, however, a good tool for crafting policy.

Scottish independence: Nicola Sturgeon to seek second referendum

Media captionNicola Sturgeon says a second independence referendum will be called between autumn 2018 and spring 2019

Nicola Sturgeon has confirmed she will ask for permission to hold a second referendum on Scottish independence.

Ms Sturgeon said she wanted a vote to be held between the autumn of 2018 and the spring of the following year.

That would coincide with the expected conclusion of the UK’s Brexit negotiations.

The Scottish first minister said the move was needed to protect Scottish interests in the wake of the UK voting to leave the EU.

She will ask the Scottish Parliament next Tuesday to request a Section 30 order from Westminster.

The order would be needed to allow a fresh legally-binding referendum on independence to be held.

Prime Minister Theresa May has so far avoided saying whether or not she would grant permission.

Responding to Ms Sturgeon’s announcement, Mrs May said a second independence referendum would set Scotland on course for « uncertainty and division » and insisted that the majority of people in Scotland did not want another vote on the issue.

She added: « The tunnel vision that SNP has shown today is deeply regrettable.

« Instead of playing politics with the future of our country, the Scottish government should focus on delivering good government and public services for the people of Scotland. Politics is not a game. »

But speaking at her official Bute House residence in Edinburgh, Ms Sturgeon said the people of Scotland must be offered a choice between a « hard Brexit » and becoming an independent country.

The Scottish government has published proposals which it says would allow Scotland to remain a member of the European single market even if the rest of the UK leaves, which Mrs May has said it will.


Analysis by Brian Taylor, BBC Scotland’s political editor

Image copyright
PA

Image caption

Scottish voters rejected independence by 55% to 45% in the referendum in September 2014

Several questions now arise? Does Nicola Sturgeon have a mandate for today’s decision? She says yes, unquestionably. In defence of this, she says that the SNP won the last Holyrood election with a record share of the constituency vote.

Against that, rivals say the SNP did not retain their overall majority at Holyrood. Countering that again, it might be noted that there is a majority at Holyrood for independence, including the Greens. As will be demonstrated next week when those two parties vote together to urge a Section 30 transfer from Westminster.

Which brings us to Question Two. Section 30 refers to the portion of the 1998 Scotland Act, the Holyrood founding statute, which permits the transfer of other powers from the reserved section to the devolved criterion.

It has been used, for example, to transfer control over issues like rail transport to Holyrood. It was used, most significantly, to transfer power to hold the 2014 referendum, with agreement over the wording of questions and the timing of the plebiscite.

Will the UK government agree to a transfer this time around? Not without detailed examination and negotiation.

Read more from Brian here.


Media captionTheresa May says she has been « working closely » with the devolved administrations on Brexit

The first minister said the UK government had not « moved even an inch in pursuit of compromise and agreement » since the Brexit referendum, which saw Scotland vote by 62% to 38% in favour of Remain while the UK as a whole voted to leave by 52% to 48%.

The EU Withdrawal Bill is widely expected to complete its final stages in the UK Parliament later on Monday, which would allow Mrs May to then trigger Article 50 – which formally starts the Brexit process – as early as Tuesday.

  • Scottish businesses face tough choice
  • Will the PM allow indyref2?

Ms Sturgeon said Scotland stood at a « hugely important crossroads », and insisted she would continue to attempt to reach a compromise with the UK government.

But she added: « I will take the steps necessary now to make sure that Scotland will have a choice at the end of this process.

« A choice of whether to follow the UK to a hard Brexit, or to become an independent country able to secure a real partnership of equals with the rest of the UK and our own relationship with Europe. »

Image copyright
Getty Images

Image caption

Nicola Sturgeon and Theresa May both attended a Service of Commemoration in London last week

Ms Sturgeon continued: « The Scottish government’s mandate for offering this choice is beyond doubt.

« So next week I will seek the approval of the Scottish Parliament to open discussions with the UK government on the details of a Section 30 order – the procedure that will enable the Scottish Parliament to legislate for an independence referendum. »

Ms Sturgeon said it was « important that Scotland is able to exercise the right to choose our own future at a time when the options are clearer than they are now, but before it is too late to decide on our own path. »

She said that the detailed arrangements for a referendum – including its timing – should be for the Scottish Parliament to decide.

But she said it was important to be « frank about the challenges we face and clear about the opportunities independence will give us to secure our relationship with Europe, build a stronger and more sustainable economy and create a fairer society. »


Analysis by Laura Kuenssberg, BBC political editor

The UK and Holyrood governments are set for a battle royale over timing over a potential vote.

But the question first is whether or not the prime minster is willing to grant a vote. Under the law, Westminster has to grant the referendum; it’s not just down to the Scottish government.

I’m told Number 10 had carefully worked out « countermoves » depending on what the first minister’s message was this week.

Now Sturgeon has made the first big move, it’s down to the other side to respond.

But arguably we have just entered into the most complicated, most fraught, most fundamental period of political uncertainty for our country in a very long time.

Sturgeon’s announcement confirms that it is not just our place in the EU that is changing, but the relationships between our own nations that are at question too.

Read more from Laura


Ms Sturgeon will rely on the pro-independence Scottish Greens to give her plans majority support in the Scottish Parliament.

Patrick Harvie, the party’s co-convener, welcomed the announcement and confirmed the Greens would vote in favour of seeking a Section 30 order.

He added: « The people of Scotland deserve a choice between Hard Brexit Britain and putting our own future in our own hands ».

But Scottish Conservative leader Ruth Davidson said Ms Sturgeon had been « utterly irresponsible » and had « given up acting as first minister for all of Scotland ».

She added people « do not want to go back to the division » of a referendum and that Ms Sturgeon had promised 2014 would be a « once in a generation » poll.

Image copyright
Getty Images

Image caption

The SNP and Scottish Greens form a pro-independence majority in the Scottish Parliament

Scottish Labour leader Kezia Dugdale said Scotland was « already divided enough » and « we do not want to be divided again, but that is exactly what another independence referendum would do. »

‘Democratic decision’

But the party’s UK leader, Jeremy Corbyn, confirmed that his MPs would not attempt to block a request for a Section 30 order.

Mr Corbyn said: « Labour believes it would be wrong to hold another (referendum) so soon and Scottish Labour will oppose it in the Scottish Parliament.

« If, however, the Scottish Parliament votes for one, Labour will not block that democratic decision at Westminster.

« If there is another referendum, Labour will oppose independence because it is not in the interests of any part of the country to break up the UK. »

Scottish Liberal Democrat leader Willie Rennie said Ms Sturgeon’s SNP had been « working towards this announcement for months » and were « determined to contrive a way to ignore their promise that 2014 was ‘once in a generation’. »

He added that there was « no wide public support for a new and divisive referendum ».

Direct Agents To Present On Multi-Screen Video Advertising & Virtual Reality At Google

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NEW YORK, March 13, 2017 /PRNewswire/ — Direct Agents – a data driven digital marketing agency specializing in analytics, media and creative – will host a video advertising and virtual reality event at Google. The event will take place on Thursday, March 16 at the Google HQ in New York City.

This event will demonstrate how video and virtual reality are transforming digital media in 2017 and what marketers should be implementing in this fast changing landscape. This event will benefit marketing professionals looking to learn current trends in video and VR and improve their engagement and acquisition.

Nicholas Galante, Director of Programmatic at Direct Agents and Justin Nabozna, Agency Development Manager at Google, will be speaking on how to effectively utilize programmatic resources and tools.

„Direct Agents is excited to present some of the interesting areas of change and growth with multi-screen video advertising and VR. There are so many exciting tools available to us right now as marketers and we want to utilize this event to share some of our inspirations so far in 2017,” said Dinesh Boaz, Managing Director/Co-Founder at Direct Agents.

Join us on March 16 and learn more about the video marketing industry. To RSVP, please email hello@directagents.com. Marketing executives looking to transform their brands’ video advertising efforts are welcome.

ABOUT DIRECT AGENTS

Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.

ABOUT GOOGLE

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. For more information, visit www.google.com/about.html.

SOURCE Direct Agents

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