Archives par mot-clé : video

N. Korea didn’t test a nuclear weapon, but it did try to launch another missile

With the kind of fanfare that only a totalitarian state can muster, North Korea on Saturday flaunted missiles that can theoretically reach the United States and defiantly stated that it was prepared to counter any U.S. attack with “a nuclear war of our own.”

But it soon looked like a case of style over substance. North Korea somewhat ruined the impression created with the parade, which took place on the most important day of the year for Kim Jong Un’s regime, with a failed missile launch Sunday morning.

The ballistic missile was fired from the Sinpo area on the east coast shortly before 6 a.m. local time, U.S. Pacific Command said. It blew up almost immediately, complicating efforts to identify the missile’s size and range.

North Korea fired a land-based version of its medium-range, submarine-launched ballistic missile from the same area earlier this month. That exercise also failed.

 The missile was fired just minutes after Vice President Pence took off from Alaska on his way to Seoul, where he is expected to issue a strong warning to North Korea to stop its provocative behavior or face consequences.

Pence was briefed on North Korea’s failed missile launch within an hour of departing from Anchorage, where Air Force Two stopped to refuel. He was in contact with President Trump, aides told reporters traveling with the vice president.

As tensions with North Korea escalated heading into the weekend, Trump spent Friday and Saturday mornings golfing at his private club in West Palm Beach, Fla., greeting members after he returned from the green, according to someone who saw him.

The president seemed to be hoping for a calm weekend. He was joined on his trip by just three junior staffers and K.T. McFarland, a deputy national security adviser who was recently pushed out and made ambassador to Singapore as a consolation. Many of Trump’s White House aides were given the weekend off.

Trump had nothing to say about the launch, said Secretary of Defense Jim Mattis. “The president and his military team are aware of North Korea’s most recent unsuccessful missile launch,” Mattis said in a statement. “The president has no further comment.”

The missile was launched into the sea off the east coast of the Korean Peninsula, where a U.S. Navy strike group is patrolling. Military commanders ordered the group, led by the aircraft carrier USS Carl Vinson, to the area this month as tensions with North Korea mounted.

The group has the ability to shoot down incoming missiles and launch missiles of its own.

A North Korean navy truck carries the ‘Pukkuksong’ submarine-launched ballistic missile (SLBM) during a military parade marking the 105th birth anniversary of country’s founding father, Kim Il Sung in Pyongyang, April 15, 2017. (Damir Sagolj/Reuters)

Although the missile in Sunday’s attempt — like others before it — exploded shortly after launch, experts warn that North Korea’s rocket scientists learn something from failures as well as successes, giving them information they can use to hone their technology.

Certainly, the military hardware paraded through Pyongyang on Saturday shows that Kim is unrelenting in his quest to develop a missile capable of reaching the United States.

Experts were stunned at the sheer number of new missiles on display during the parade — including, apparently, a new and previously unknown type of intercontinental ballistic missile. 

“It’s not like not doing a nuclear test was good news — this is all part of the same program,” said Jeffrey Lewis, head of the East Asia program at the James Martin Center for Nonproliferation Studies in California. North Korea has claimed to be able to make nuclear weapons small enough to be able to fit on a missile. 

“It’s like they’re saying: ‘Hey, here’s some other bad news,’ ” Lewis said. 

The two-hour-long parade took place on a day officially known as the “Day of the Sun,” the anniversary of the 1912 birth of Kim Il Sung, North Korea’s founder and the current leader’s grandfather. 

A relaxed Kim Jong Un stood smiling on a balcony as untold tens of thousands of soldiers marched past, planes in a formation making 105 — for the anniversary — flew overhead and missile transporters rolled through the square in front of him. 

He did not look like a man worried about a strike ordered by Trump, like that in Syria earlier this month, or concerned about China’s increasing anger over his belligerence. 

“We will respond to an all-out war with an all-out war and a nuclear war of our own,” Choe Ryong Hae, one of Kim’s top aides, said in a speech at the parade, as the 33-year-old leader looked on. 

Kim said in his New Year’s address that North Korea was in the “final stage” of preparations to test-launch an intercontinental ballistic missile, or ICBM. That prompted Trump to tweet in response: “It won’t happen!” 

But Kim appeared to demonstrate Saturday that he is in the process of making it happen.  

North Korea has previously shown off at these parades two kinds of ICBMs, the KN-08 and the KN-14, both with the theoretical capacity to reach the U.S. mainland. 

Saturday’s parade included the same vehicles as in the past, but instead of carrying missiles they were carrying huge, previously unseen missile canisters. Those could have contained the KN-08 and KN-14, or something else — or nothing at all. 

But the message was clear. 

“This was a promise of future capabilities more than a demonstration of existing missiles,” said Joe Cirincione, president of the Ploughshares Fund, which tries to stop the spread of nuclear weapons. “We do not know if there is actually an ICBM in that canister. But it is certainly coming.” 

Furthermore, the canisters are probably an indication that North Korea is pressing ahead with ­solid-fuel technology, because canisters are used to keep the temperature stable for solid-fuel missiles.  

By using solid fuel, North Korea can roll out its missiles from a hangar or tunnel ready to launch, rather than having to fuel them on a gantry like the older liquid-
fueled rockets. That allows much less time for the missiles to be detected by satellites.  

North Korea has been using this technology for its submarine-launched ballistic missile, which Kim boasted was “the greatest success,” and the land-based variant, tested earlier this month but less successfully. Both types of missiles were displayed in the parade Saturday. 

In addition, although experts were continuing to analyze footage, it appeared that North Korea had shown off a third and previously unknown ICBM.  

The black-and-white missiles looked like KN-08s but were slightly smaller. They were rolled out on vehicles usually used for the medium-range Musudan missile, which North Korea tested a barrage of last year

In January, South Korea’s Yonhap News Agency reported, citing military officials, that North ­Korea had probably built a new ICBM that was less than 50 feet long. The black-and-white missile seen Saturday was consistent with that description, experts said. 

But rather than being concerned that North Korea potentially had a new weapon that could reach the United States, ­Michael Elleman, senior fellow for missile defense at the International Institute for Strategic Studies, saw something encouraging. 

“This could signal some confusion in terms of where they want to go with their long-range systems,” he said, noting that it could mean North Korea has not finalized the design of its ICBM. 

Elleman said he could not believe that North Korea had been able to master the technology necessary to launch even one stage of a two- or three-stage ICBM. 

“Until they’ve fixed the Musudan, they’re not going to get anywhere,” he said. North Korea launched a series of medium-range Musudan missiles last year — thought to be designed to become a stage in an ICBM — and all but one failed. 

North Korea has never launched an ICBM, but given how difficult the technology is, it would almost certainly fail on its first test, experts say. 

Markus Schiller, a German aerospace engineer who specializes in missiles, also cast doubts on how much progress North Korea was making.  

“The Soviets tried to build a solid-fuel missile and it took them more than 15 years to get it up and running,” he said. “You don’t just get a solid-fuel missile overnight.” 

But even if North Korea does not yet have the technical capacity to launch a missile capable of reaching the United States, it has clearly demonstrated that it has the political will. 

“It’s alarming that they are pouring so much money and resources into this program,” Elleman said. “Eventually, they are going to be successful.”   

Ashley Parker in West Palm Beach, Fla., contributed to this report.

Innovative ‘Comebackpedia’ by Hyundai scores big in meme marketing

New Delhi , April 15 (ANI-Businesswire India): Hyundai Motor India Ltd, (HMIL) the country’s car exporter and second largest passenger car manufacturer, received an overwhelming response for its first-of-its-kind innovative digital campaign ‘Comebackpedia’ on the newly launched 2017 Grand i10.

The campaign garnered over 6.7 million views across social media. Based on Humour, around 10,400 interesting Memes were generated by users and shared on social networking sites.

« We believe Hero Content always makes the brand distinctive and engages the user effectively. We took humour as the campaign driver by engaging the popular Humour Artists to do the Meme sourcing with fun elements. We are glad that Comebackpedia has received huge popularity and appreciation from our Customers, social media fans and Critics, » said Senior General Manager and Group Head Marketing, HMIL, Puneet Anand.

« Comebackpedia » campaign is the first of its kind done by an Auto Brand has utilized Meme marketing to capitalize on the huge popularity of these humour artists amongst the youth with the New 2017 Grand i10. « Comebackpedia », is a unique encyclopedia of comeback memes with branded video content of popular humour artists like Cyrus Broacha, Vir Das, Mallika Dua, Amit Tandon, Vipul Goyal, Kaneez Surka and Rahul Dua.

The campaign was designed to invite fans to log on to www.itswowsome.com and create a MEME using the expressions of their favourite humour artists, by simply adding an interesting reaction to a comeback and share with their friends. The most unique MEMEs featured in the video series created by the artists and participants also got a chance to win #Wowsome merchandise.

Campaign related Video content was released in three phases. First phase – humorous videos of the artists inviting fans to create comeback memes and engage with the brand. Second phase – ‘The Comebackpedia Show’, was released which featured winning memes and Artist’s hilarious versions of Comebacks in a two episode show.

The third phase included a dramatic, upbeat and humorous video which concluded the entire campaign with brand integration highlighting ‘The Drive with Besties’ when one buys a new car. (ANI-Businesswire India)

#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

This week’s ‘Skim: Instagram Stories officially surpassed Snapchat’s users base… in just nine months; Facebook introduced a free version of its professional-focused collaboration tool, Workplace; Twitter launched a data-light version of its platform to court a new slew of users; and LinkedIn unveiled changes to its revamped desktop design.

Also: what digital marketing tactics small business are investing in, free social media tools your brand might be missing out on, and much more…

Skim to catch up over Easter break!

1. Instagram Stories is now bigger than Snapchat

Facebook seems to be the only social media company that can get ahead without a first-mover advantage, instead waiting to see what works well elsewhere, then building it into its own platforms and watching the enemy lose. Case in point: Instagram Stories now claims 200 million daily active users, more than that of Snapchat’s 161 million that company announced during its IPO.

And, with a constant flow of new features that emulate exactly what Snapchat already does (I mean, let’s be honest, do we think Facebook has any shame?), that daily active user count only seems set to grow even more. Snapchat’s growth sank 82% when Instagram Stories launched back in August 2016, and we’re wondering if the slide will stop.

2. Facebook offers free version of Workplace, its social network for professionals

Workplace collaboration tool Slack just found a new level of competitor in Facebook’s Workplace, with Facebook release of a free version of its messaging service for businesses to help employees more chat and share files.

The free standard version won’t include IT administrative and monitoring features like integration with other business tools (think Google G Suite), but it will offer one-to-one and group voice and video calling, video streaming, and chat for users on desktop or with iOS or Android mobile devices.

Currently, though, the paid version of Workplace is still free, through September, so it could be a good time for your company to give it a whirl!

3. Twitter introduces a lite version for the data-conscious

Twitter is reaching for a new market: those with mobile-data constraints. The company introduced Twitter Lite, a slimmed down version of its mobile app that uses much less data and loads much more quickly for users with slower connections.

The product brings all of the social network’s key features—timeline, notifications, and direct messaging—to users even on slower 2G networks, and it also has an added « data saver » function that can be enabled to blur photos or videos before users decide which ones to download themselves.

Twitter Lite can be accessed via mobile.twitter.com, and it could be a way for the social network to gain more users everywhere, but particularly in emerging markets.

4. LinkedIn unveils more changes to its desktop platform

LinkedIn’s new desktop experience, launched in January, has finally been rolled out to all users, but the social network still had a few changes in store based on user feedback.

Users can now customize notifications to ensure only the most valuable types for you are delivered, and profile photos now have a new editing tool that enables users to crop and enhance with the click of a couple buttons. Messages can now be sent from anywhere on the desktop site, and finally, LinkedIn has introduced a new way for those who publish long-form articles to enable or disable comments. Check out the changes below!

5. Instagram grows its social-commerce efforts

Facebook’s Instagram has introduced new features meant to help brands close the gap between Millennials who are simultaneously highly influenced by the online shopping research they do yet averse to buying directly via social channels.

To remove obstacles that block consumers from buying, Instagram has created ways for users to easily access details of products in photos by clicking on the logos, as well as a way for them to go directly to purchase pages without having to navigate to another platform.

The initial pilot program of the feature led to a dramatic increase in clickthrough rates to brands’ sites, so we’re thinking the new feature will be popular.

6. Instagram revamps messaging with photos, ephemeral video for Instagram Direct

The Facebook-owned social network revamped its private messaging feature to allow users to send ephemeral photos and videos in addition to permanent image and text within the same one-on-one or group conversations.

After introducing ephemeral messages as a separate part of the platform from permanent ones back in November, Instagram’s Direct climb from 300 million to 375 million active users in April; the social network saw enough potential that it decided to merge the two message formats into one inbox.

Now Instagram Stories’ stickers, doodles, and text overlays can spice up private and group messaging on the platform in ways that SMS can’t. Yet.

7. The free social media tools your company might be missing out on

Between all the changes in the social media advertising landscape and all the chatter around social’s becoming an increasingly pay-to-play arena, it’s easy to forget the suite of helpful tools available to brands to help them navigate the social waters—for free.

From Facebook Insights and Social Mention to help your brand keep track of performance and maintain a close eye on sentiment and engagement, to managing multiple accounts and social media scheduling with TweetDeck and Buffer, check out the list of eight great tools that can save your company time and money.

8. Facebook crosses 5 million advertiser milestone

From college-based startup, to social behemoth with nearly two billion users worldwide, Facebook has now reached another milestone: five million active advertisers, a dramatic increase from February 2015, when it claimed two million.

The social network took advantage of such a press opportunity to highlight the tools and features it’s rolling out to help businesses—big and small—such as the ability for Page owners to reinstate high-performing ads with a single click via mobile devices, and easily switching up targeting.

The company also launched a new website for its Small Business Council to assist brands that might not have the same resources and time to commit to learning how to work the platform in favor of their business.

9. Five free Instagram analytics tools for marketers

Instagram’s becoming an increasingly important platform for marketers, particularly as it makes a concerted effort to increase social shopping. But Instagram’s native analytics tool doesn’t provide the same caliber of insights many other social platforms’ do, so we’ve got a list of five great options to ensure your content plan is optimized for more engagement.

Instagram Insights provides basics like impressions and demographics on users, but other tools like Social Baker, Simply Measured, and Union Metrics provide free reports that give more details about top posts based on engagement, what filters are performing best, and much more.

Give your brand an Insta boost by checking out various tools and how to set them up!

10. More small businesses plan investment in social than other digital channels

Recent research from Clutch finds that half of small businesses will spend more on marketing and advertising this year than last. The study also shows how and where small business plan to invest in digital marketing in 2017, with social media coming out on top: 58% of businesses cite it as where they’re putting more marketing budget this year.

Some 56% of respondents plan to increase their spend on their websites, as well, with email marketing, SEO, and mobile apps rounding out the top five channels. But how many smaller brands already plan to dedicated more budget to augmented and virtual reality? Check out the full article to find out!

11. Teamable plans to help business find talent by connecting to social networks

Teamable wants to connect your employees’ social networks to its recruitment software in order to increase referrals to open positions, harnessing the power of data on social platforms to help you hire the right people to grow your business.

The company, which this week announced funding of $5 million, uses artificial intelligence (AI) to suggest candidates based on the data linked to the Teamable software via employee social networks—job requirements, skills, experience, and more.

Recruiters can then track conversions to interviews, offers, and hires, and incorporate that data into their algorithm to improve future results.

Fun fact? The startup has its roots in tiny Armenia (and San Francisco, of course).

12. We’ll wrap with the lesson United Airlines learned the hard way… again

It seems painful mistakes don’t always lead to a learning moment. United Airlines faced social media backlash before social media backlash was really a thing (back in 2009), and now an even more shocking video has made the brand the center of social media fury.

The company overbooked a flight and, in accordance with its policy, when not enough passengers volunteered to leave the aircraft to make room for United employees, a doctor was literally dragged off, unwillingly, through the aisle, seemingly in the harshest way possible.

The public relations disaster led to over 762,000 brand mentions on Facebook, Instagram, and Twitter the day after the video went public on April 10, likely because a video of the event existed and it wasn’t just a 140-character text post on Twitter.

As The Drum states, it’s paramount to remember that these days every passenger is a publisher. And, if your brand treats people the wrong way, it could wind up with a savage sketch on Jimmy Kimmel:

FBV Commission Profits: New Course Illuminating The Step By Step Blueprint For Successful Affiliate Campaigns

The beauty of Affiliate marketing is that people is able to efficiently launch a successful ad campaign without huge budget, a long customer’s email list and also without owning a website or products. Nevertheless, for the revenue maximizing purpose, people have to have a rightful promotion and a strategic structure, which usually being underated by normal marketers. Thus, making profit becomes a tough mission.

In an attempt to solve these problems, Mario Brown, a professional in digital marketing have created a training course named FBV Commission Profits with the mission to teach its trainee a basics, the ins and outs of affiliate marketing, FaceBook marketing and video marketing.

This is what Mario Brown teach inside FBV Commission Profits:

• The optimal tools to generate, setup, fill and implement a successful affiliate marketing sequence.
• His own case study of his one tweak that reached 5 figures in affiliate commission in last week.
• Maximize the affiliate commission and profit with Mario’s unique bonus matrix.
• The strategy in Mario’s FaceBook Ad Campaign to earn a four digit profit in JV contest for InstaSuite version 2.0.
• The method to keep FB advertising account completely safe promoting with many affiliate offers.
• The secrect for newbie without list or experience can learn and start their own affiliate campaign.
• Three common mistakes to avoid when directly promote other people’s offers.
• The appropriate method to earn more commission for affiliate promotions.
• And also Mario’s landing pages, sign-up forms, samples, tried and tested process that can be used in the trainee’s affiliate campaign.

Mario Brown, the product creators reported: “FBV Commission Profits Course is rocking and rolling with copies flying of the shelves like crazy at the moment. Hundreds hundreds of people already jumped on this opportunity and they’re loving the content, the simplicity and the high-quality videos.”

This FBV Commission Profits formula is mostly about helping people maximize profits and commissions for promotions and affiliate marketing efforts. People learning this software can be without list, big budget and product or website. Just implement the fomular revealed inside.

About the video included inside the software, it is short and in HD resolution. Everything based on 100% real world and proven information that Mario used to earn his successful affiliate campaign and JV Contest winning places.

A dime sale is being offere for action takers which is going to save money and take advantage for people purchasing the product. Moreover, after the launch timer is over, the price will change and go up significantly. Its newbie friendly feature effectively help people to build their online momentum step-by-step is also a great aspect for people to think of when deciding to buy this software.

People can find more details in FBV Commission Profits Review.

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The Tax March: Protesters around the country call on Trump to release his taxes


President Trump speaks during the National Prayer Breakfast on Feb. 2 in Washington. (Pool photo by Win McNamee via Bloomberg News)

From Seattle to the District, protesters are gathering in cities throughout the country Saturday to call on President Trump to release his personal tax returns. The protests fall on the country’s traditionally recognized deadline to file taxes, April 15.

In all, more than 100 marches are expected to occur throughout the day. The main march unfolded in the nation’s capital, where protesters gathered for a rally in front of the Capitol and then planned to march near the Lincoln Memorial in the afternoon. In South Florida, activists say they will march to Trump’s Mar-a-Lago resort, where the president is staying this weekend.

Presidents are not required to release their tax returns but have done so voluntarily dating to the 1970s.

In Washington, participants at the march portrayed the president as a greedy politician who refuses to be open about his financial dealings.

Hundreds wore shirts with an image of Trump’s face as the Monopoly mascot. Others held signs with former president Richard M. Nixon’s face, saying even Nixon, who resigned the presidency in disgrace, released his taxes. There was a large inflatable chicken, with hair that resembles Trump’s, suggesting Trump is “too chicken” to release his taxes.

C.J. Ingram, a D.C. resident in her 50s who works in a funeral home, attended the march, her first protest during Trump’s presidency.

“I’m really mad because he made Barack Obama produce his birth certificate, and he’s not even producing his tax returns,” Ingram said. “Come on, really? What are you hiding?”

Jennifer Taub, a professor at the Vermont Law School, had the idea for the march in January. She says she pushed the effort because she cares “about transparency and conflict of interest.”

“I think it’s important for us, we the people, to express First Amendment rights and say we want to see them,” Taub said.

In the District, a lineup of speakers included Sen. Ron Wyden (D-Ore.), Rep. Maxine Waters (D-Calif.) and Rep. Jamie B. Raskin (D-Md.).

On Saturday morning, Tax March participants started tweeting pictures of the signs they would be carrying and images from the beginning of the marches.

 

Promoting the brand via Facebook video marketing | TrainingZone

FaceBook

If your brand doesn’t have a decent presence on Facebook, it’s like you don’t have a brand at all. Social media is where all the marketing is. These platforms give you access to your target audience. Facebook has over 1.13 billion daily active users. Some of these users already need your products or services; you just need to show them how your offer is superior to the competition.

You can conquer Facebook with a lot of effort and persistence. It takes content development, sharing useful links with the audience, and engaging them with contests, giveaways, and calls to action. Do you know what works best? Facebook videos!

We’ll give you 5 crucial tips that will take your video marketing efforts in the right direction.

1. Focus on Videos the Audience Likes Watching

Before you get head over heals in the video marketing campaign, you should decide on the type of videos you’re going to present. Here are few options for you to consider:

  • How-to videos

People always want to learn new things. They have questions related to your products and services. You can show them how to get the most advantages from a purchase they make, or you can give tips on any topic related to your business. If you’re selling flowers, for example, you can film videos that teach people how to take care of different types of plants.

  • Testimonials

When you praise your products or services through a traditional video ad, your efforts seem similar to the ones of any other brand. If, however, the potential customers see someone sharing real experience, they will believe the story they tell.

  • How it works

People don’t like reading lengthy user guides. If you introduce videos that show how your products or services work, they will appreciate your effort.

2. Convey the Personality of Your Brand

The video allows the audience to see what your brand is all about. A sales approach won’t work. Instead of focusing on the features of your products, the video should show how they are making people’s lives better. Speak to them directly and share the values your brand stands for.

3. Upload the Videos Directly on Facebook

When you’re promoting your brand through videos, you might wonder: is YouTube a better option than a native Facebook video? It’s not. Native videos get more likes, comments, and shares than third-party video content. A study conducted by the Search Engine Journal showed that native Facebook videos reached twice more people, too.

However, it’s also known that native Facebook videos remain popular over a shorter period of time when compared to YouTube videos. That’s because when you like a video and you want to watch it again, it will be hard for you to locate it on the platform. When a native Facebook video is fresh, the activity of the viewers put it in other people’s feeds. Once that euphoria goes away, the video stops getting love from the audience.

  • Here’s what you can do:

– If you’re promoting a current sale that won’t matter two months from now, it’s best to upload the video content directly on Facebook.

– If this is an evergreen video that’s supposed to increase the awareness for your brand, YouTube has an advantage.

– Or, you can upload it both as a native Facebook and a YouTube video. The native video will get you more attention on Facebook, but people will still be able to find it on YouTube.

4. Focus on the Visual Aspect

As people scroll down their feed, the videos play automatically. That’s a huge advantage since you get a chance to capture their attention without a lengthy text that calls to action. However, it’s also a challenge, since the videos are muted and most people don’t bother to turn the sound on.

If you want to engage people, you have to do it from the very first frame. The video has to be visually intriguing, and it needs to convey the purpose even when the sound is off.

If your concept doesn’t allow you to do that, include a text message that explains what the video is about. You can see such an example with this video of an astronaut wringing a wet towel in space.

Another important thing: add captions to the video, so people can go through all of it without turning the sound on. Facebook gives you an option to automatically generate captions on a video ad. If you’re uploading the video as a wall post and you’re not promoting it as an ad, you can use a transcription tool like Rev to add the captions without much effort.

5. Focus on Emotions

Why do people use Facebook, anyway? Most of them are there for the fun. Some users want content related to their interests. Others want to get news. What everybody wants is an emotional response. If your video story triggers such a response, you’ll be on our way to success.

Dove is a brand known for playing the emotional card. The videos promote the products, but they also show the brand’s team understanding of the self-esteem issues we all have.

Whether you’re telling a funny or a deeply touching story, you need to make people feel something. They will relate that emotion to your brand.

According to Mark Zuckerberg, videos are a megatrend, and that’s why Facebook will keep putting video first. Your promotional strategy may be as advanced as it gets, but you’re not using the full potential of Facebook without video marketing. It’s about time to make that effort!

Purdue Polytechnic Richmond offers Digital Video Marketing Course for Summer 2017

Purdue Polytechnic Richmond will be offering a new course for students and those in the community interested in learning more about using digital video and audio to create online marketing campaigns via social media channels. The course, CGT 346: Digital Video and Audio, will teach students how to use digital technologies such as Adobe Premiere, Adobe After Effects, Adobe Photoshop and Adobe Audition to create video and audio to be used in social media campaigns and websites.

Students will learn to identify the target audience for a business or organization, and how to craft messaging to reach that demographic. Storyboarding and script-writing will be covered, as well as the basics of how to shoot video using DSLR cameras, then bring that footage into video editing software for post-production. At the end of the course, students will have developed products and strategy for a video marketing campaign that they can utilize for social media marketing of a product or business.

The class will be offered May 15 through June 26 and will meet on Tuesdays, Wednesdays and Thursdays from 2:00 – 4:45 pm at Purdue Polytechnic Richmond. The class is open to both current Purdue students as well as those persons in east central Indiana and west central Ohio who wish to learn more about digital video marketing for their product or business. Additional information and registration is available at polytechnic.purdue.edu/richmond/videomarketing.

Degrees offered at the Purdue Polytechnic Richmond include ten highly sought after Bachelor’s degree programs in Animation, Computer Graphics, Engineering Technology, Game Development and Design, Industrial Engineering Technology, Mechanical Engineering Technology, Organizational Leadership, Robotics Engineering Technology, Supply Chain Management Technology and Web Programming and Design. For more information about degrees and programs at Purdue Polytechnic Richmond, visit polytechnic.purdue.edu/Richmond.

Trump will keep list of White House visitors secret

The Trump administration announced Friday that it will not follow former president Barack Obama’s policy of voluntarily disclosing the names of most visitors to the White House complex, citing “grave national security risks and privacy concerns.”

The announcement — from an administration that has faced pointed questions about its commitment to transparency — marks a significant shift from the Obama White House, which released the names of nearly 6 million visitors, including scores of lobbyists.

Instead, the Trump administration said it would release information under far more limited circumstances: when Freedom of Information Act requests are filed for those visiting offices of the White House characterized under the law as separate agencies, such as the Office of Management and Budget.

Under the new policy, it will be up to the White House to decide whether to release the names of visitors coming to meet with the president, vice president and their senior staff, at least in the short term. Under a separate statute, much of that information can become public years after Trump leaves office.

Friday’s announcement was harshly criticized by government watchdog groups.

“The only excuse for this policy is that the Trump administration has something to hide,” said David Donnelly, president and chief executive of Every Voice. “This kind of secrecy will allow big donors, lobbyists and special interests to have unknown levels of influence in the White House.”

“It’s the exact opposite of ‘draining the swamp,’  » Donnelly added, referring to Trump’s pledge to usher in a more ethical and less corrupt era in Washington.


(Jonathan Newton/The Washington Post)

 

The Trump administration was sued in federal court earlier this week by a coalition of watchdog groups to compel the release of the White House visitor logs. Under Obama, such records, which were published on a White House-maintained website, were typically disclosed 90 to 120 days after the visit.

Since Trump took office in January, the page where the visitor logs had been publicly available went dark. Trump administration officials said Friday that they will no longer maintain it, saving taxpayers $70,000 by 2020.

After initial resistance, Obama’s policy was crafted in 2009 in response to lawsuits by Citizens for Responsibility and Ethics in Washington, one of the groups now part of the lawsuit against Trump.

The policy permitted some exceptions to disclosure, including private visits to the Obama family. The Obama White House also maintained the prerogative not to release records of particularly “sensitive” meetings, such as interviews with potential Supreme Court nominees or those vital to national security.

Obama at times drew criticism for such carve-outs, as well as for other ways of skirting the agreement, including meetings between White House officials and lobbyists at a coffee shop near the White House that didn’t show up in the logs.

Trump aides highlighted such loopholes under Obama and said the new policy is consistent with a legal distinction that Obama officials drew in a 2012 lawsuit. Despite the voluntary disclosure of visitor logs, the Obama administration maintained that the logs were White House records and therefore not required to be disclosed under FOIA.

Others have said that the records are subject to disclosure under FOIA because they are created by the Secret Service, which is an agency covered by the law.

As a private citizen, Trump was highly critical of the Obama administration’s position in 2012, writing on Twitter: “Why is @BarackObama spending millions to try and hide his records? He is the least transparent President — ever — and he ran on transparency.”

The existence of the visitor logs burst back into the news last month when House Intelligence Committee Chairman Devin Nunes (R-Calif.) went to the White House to review intelligence reports on which he later briefed the president. Nunes and White House officials declined to say whom Nunes had visited and who had cleared him onto the grounds, information that is typically contained in the logs, along with the length of the stay.

White House communications director Mike Dubke said Friday that the Trump administration has taken several steps to ensure the government “is both ethical and accessible to the American people.” Among those he mentioned were new restrictions on lobbyists and allowing journalists to participate remotely in White House briefings via Skype.

“Given the grave national security risks and privacy concerns of the hundreds of thousands of visitors annually, the White House Office will disclose Secret Service logs as outlined under the Freedom of Information Act, a position the Obama White House successfully defended in federal court,” Dubke said in a statement, referring to the 2012 lawsuit filed by Judicial Watch, a conservative organization.

Judicial Watch was among the organizations critical of Trump on Friday.

“This new secrecy policy undermines the rule of law and suggests this White House doesn’t want to be accountable to the American people,” the group’s president, Tom Fitton, said in a statement.

With the new policy, White House officials made clear that they believe Trump is under no legal obligation to disclose visitors to the complex. As a matter of practice, the White House has disclosed the names of many of those who meet directly with the president on the days the meetings take place. There has been very little disclosure of meetings with staff.

Norman Eisen, a former Obama ethics counsel and architect of his visitor log policy, called Trump’s decision « a disaster, » arguing it will ultimately be damaging to the new administration.

« It will encourage meetings to happen that shouldn’t happen because they can remain hidden from public view, » Eisen said.

Some past and present government officials have said that White House officials should be permitted to conduct meetings outside the public eye as a matter of policy.

“I tend to feel it’s the prerogative of the White House to have people come visit, and the public doesn’t need to know who they are,” Andrew H. Card Jr., chief of staff under President George W. Bush, said in an interview last week. “We don’t have a log on everybody who visits Congress, and they’re a coequal branch of government.”

Christina Reynolds, who served as director of media affairs under Obama, said Trump had made “the wrong call” but that it was somewhat understandable why he made the call he did. Despite being the first to open up the logs, the Obama administration was criticized for not going far enough and endured negative news stories about some of its visitors.

“If your only guide is whether you’re going to get bad stories, it’s more understandable,” Reynolds said, suggesting that the Trump White House may have decided to “take its lumps” Friday but be spared criticism based on what would later be disclosed in the logs.

American Civil Liberties Union political director Faiz Shakir noted the timing of the announcement heading into Easter weekend.

“Elected officials work for the people, and we deserve to see government business conducted in transparent daylight,” Shakir said. “This Good Friday news dump is simply the latest in a series of efforts by President Trump to avoid public accountability, and it’s not the way to improve the people’s declining trust in this administration.”