Purdue Polytechnic Richmond will be offering a new course for students and those in the community interested in learning more about using digital video and audio to create online marketing campaigns via social media channels. The course, CGT 346: Digital Video and Audio, will teach students how to use digital technologies such as Adobe Premiere, Adobe After Effects, Adobe Photoshop and Adobe Audition to create video and audio to be used in social media campaigns and websites.

Students will learn to identify the target audience for a business or organization, and how to craft messaging to reach that demographic. Storyboarding and script-writing will be covered, as well as the basics of how to shoot video using DSLR cameras, then bring that footage into video editing software for post-production. At the end of the course, students will have developed products and strategy for a video marketing campaign that they can utilize for social media marketing of a product or business.

The class will be offered May 15 through June 26 and will meet on Tuesdays, Wednesdays and Thursdays from 2:00 – 4:45 pm at Purdue Polytechnic Richmond. The class is open to both current Purdue students as well as those persons in east central Indiana and west central Ohio who wish to learn more about digital video marketing for their product or business. Additional information and registration is available at polytechnic.purdue.edu/richmond/videomarketing.

Degrees offered at the Purdue Polytechnic Richmond include ten highly sought after Bachelor’s degree programs in Animation, Computer Graphics, Engineering Technology, Game Development and Design, Industrial Engineering Technology, Mechanical Engineering Technology, Organizational Leadership, Robotics Engineering Technology, Supply Chain Management Technology and Web Programming and Design. For more information about degrees and programs at Purdue Polytechnic Richmond, visit polytechnic.purdue.edu/Richmond.