Archives par mot-clé : video

Expert: How young people like Elizabeth Thomas fall prey to predators

Video Marketing, , , ,

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSSearch for Elizabeth Thomas Has Ended | 0:56

The search for a missing 15-year-old Tennessee girl ended Thursday after she was located in northern California, authorities said.
Ayrika Whitney/USA TODAY NETWORK – Tennessee

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSGriffin Barry recounts encounter with Tad Cummins | 2:30

Griffin Barry, 29, describes his encounter with missing teen Elizabeth Thomas and the suspect in her disappearance, Tad Cummins. Barry said the duo asked to stay on the property he takes care of in the remote Siskiyou County hamlet of Cecilville.
Greg Barnette

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSElizabeth Thomas is « apparently healthy and unharmed » | 1:12

Law enforcement officials hold a press conference following the arrest of Tad Cummins, who disappeared with 15-year-old Elizabeth Thomas in March.
Ayrika Whitney / The Tennessean

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSColumbia happy Elizabeth Thomas is safe | 0:00

With news the Elizabeth Thomas was found safe and Tad Cummins is in custody, the city of Columbia, Tennessee is celebrating.
Shelley Mays/The USA TODAY NETWORK–Tennessee

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSFBI on Elizabeth Thomas: « We are going to pursue justice in this case » | 1:01

Nashville-based FBI agent Matt Espenshade talks at a press conference at TBI headquarters about the arrest of Tad Cummins, the former high school teacher who abducted 15-year-old former student Elizabeth Thomas.
Ayrika Whitney / The Tennessean

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSTad Cummins could face federal charges | 1:05

Acting U.S. Attorney for the Middle District of Tennessee discusses possible charges that Tad Cummins could face in the abduction of 15-year-old Tennessee girl Elizabeth Thomas during a press conference at TBI headquarters.
Ayrika Whitney / The Tennessean

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSElizabeth Thomas’ family attorney speaks in Columbia, Tennessee | 17:07

The attorney for the family of Missing Tennessee teenager Elizabeth Thomas addressed the media hours after she was found safe in California with Tad Cummins
Melanie Balakit/The USA TODAY NETWORK–Tennessee

  • Search for Elizabeth Thomas Has Ended
  • Griffin Barry recounts encounter with Tad Cummins
  • Elizabeth Thomas is apparently healthy and unharmed
  • Columbia happy Elizabeth Thomas is safe
  • FBI on Elizabeth Thomas: We are going to pursue justice in this case
  • Tad Cummins could face federal charges
  • Elizabeth Thomas' family attorney speaks in Columbia, Tennessee

Federal officials transported Tad Cummins to Sacramento on Friday, a day after authorities found the 50-year-old ex-teacher and 15-year-old Elizabeth Thomas in a remote cabin in northern California.

Cummins, accused of kidnapping Elizabeth, faces a federal charge of knowingly transporting a minor in interstate commerce with the intent to engage in sexual activity. Elizabeth was on her way to Tennessee Friday, having spent Thursday with law enforcement.

Neither Elizabeth or Cummins have spoken publicly since they were found Thursday.

Law enforcement have not released any evidence to indicate Cummins physically dragged Elizabeth away from her Columbia, Tenn. home or restrained her during the 39 days police believe Cummins spent with Elizabeth.

But that doesn’t mean the teacher didn’t prey on his student, said longtime psychologist Dr. Rebecca Bailey.

« You have a very vulnerable young lady who perhaps did not have adequate coping skills who was taken advantage of by a predator, » said Bailey, a psychologist in California since 1991 and consultant for the National Center For Missing and Exploited Children.

‘We need to look at the grooming’

All cases of sexual exploitation and kidnapping are different. But there is one commonality: they tend to have a person who uses a coercive factor to force or lure away a child, Bailey said.

When someone breaks into a home and takes a child (which is exceedingly rare, according to the center) that person relies on fears and threat. In a case where an adult authority figure runs away with a student, Bailey says there is typically a grooming that occurs.

« Grooming is often a slow and steady coercive process. The message that, ‘I am the only one that can understand you, emotions are here, come be with me and I’ll save you from the terrible, ugly world’, » Bailey explained.

« Typically the victim of a kidnapping does not fall in love with a perpetrator. They adapt to the circumstances to survive. To those who say, ‘Look she was in love and went willingly,’ we need to look at the grooming process. »

Elizabeth attended Bible study with Cummins and his wife, records show. When Cummins was initially confronted about possible inappropriate contact, FBI documents state he denied any wrongdoing but described himself as a father figure to Elizabeth.

Related:

►Tad Cummins arrested, Elizabeth Thomas found safe in northern California

►5 things we know about Tad Cummins

►Timeline shows troubling events before Elizabeth Thomas’ disappearance

►Vanished: Learn more about Tennessee’s missing children

Elizabeth also had some issues at home. Maury County court records show her mother was arrested in 2016 for allegedly abusing Elizabeth and four of her siblings. Bailey says these kind of issues create an opportunity for a vulnerable child to become a victim.

« The problem is, when you have relationships with older guys like this … the element of choice for the youngster just isn’t there, » Bailey said, noting a person’s brain doesn’t fully develop until they are in their 20s.

« Their (lack of) critical thinking increases their capacity to be exploited. »

Coming back from outer space

Bailey has worked with many young women who were taken advantage of by a coach or other authority figure. Based on those cases, she expects Elizabeth may be confused and have conflicting emotions. Authorities in California say the FBI spoke with Elizabeth Thursday. They plan to reunite her with her family in Tennessee Friday.

New-age video marketing: Adjusting for millennial consumer behavior

Video Marketing, , , ,

For decades, video marketing has remained relatively stagnant. Traditionally centered around television, a typical marketing strategy involves a short commercial showcasing a product or service that is then broadcast during a time when the intended demographic will likely be watching. Although these commercials have undoubtedly become sleeker and more refined as the years have gone by, video marketers have had little incentive to alter this basic formula. Thanks to emerging millennial consumer behavior, though, that’s finally changing.

Millennial consumer behavior

Roughly defined as anyone born between 1980 and 2000, millennials have close to 100 million members, making them the largest generation to ever exist. What’s more, they’re entering their prime spending years. Forbes predicts that their annual spending power will top $200 billion in the U.S. by 2017. These numbers alone make it incredibly important for marketers to start focusing on millennial consumer behavior.

So how does that play into video marketing? As the first generation to grow up alongside the internet, millennials not only watch much less television, but divide their attention among a variety of mediums, including mobile devices and social media . Reaching them means strategically placing ads based off their behavior. Do they use Facebook or Twitter? Will customers watch ads on their phones or opt for the laptop?

Internet and digital media is central to millennial consumer behavior.

In order to take advantage of this perspective, marketers and small businesses need to consider how they can use online video to start a two-way conversation with their audience, rather than just broadcast a one-way message.

The new rules of video marketing

The ways in which millennials communicate and consume media is causing a revolution in video marketing. While many traditional marketers may be dismayed at television’s decreasing relevance, there are still plenty of ways to reach millennials with a relevant and timely message. The following are the three new rules for successfully developing a modern video campaign.

1.
Use targeted messaging

Unlike television, digital video gives marketers and small businesses the flexibility to create messages that target highly specific segments of their audience. Now, they have a chance to create videos that appeal to millennial consumer behavior or niche customers, as well as address individual issues or concerns.

With targeted messaging, you can say goodbye to one-size-fits-all advertisements.

The possibilities of this are endless. Both Facebook and YouTube offer tools for targeting advertisements and videos. When creating online video, you can factor in location, demographics, interests, behaviors and more.

Think of the possibilities. A national brand could create geo-specific ads for each state they’re located in. Or, they could display different product videos based off the age of a certain demographic.

2.
Optimize for mobile and social

According to Nielsen, a staggering 85 percent of millennials own a smartphone. Even more dramatically, Pew Research found that 90 percent regularly use social media. As such, the importance of creating video content that will seamlessly display on a variety of platforms cannot be overstated.

There are a variety of ways to do this. You can appeal to on-the-go mobile users with short, well-branded videos and easy-to-read subtitles. Depending on what platform you’re using, you can even ensure your content is in vertical format in order to accommodate how most people hold their phones (something Snapchat recently recommended its advertisers do).

You could also create how-to, product or DIY videos to promote sharing on social media. Remember, millennial consumer behavior leans favors social networks and engagement, so make sure you’re actively engaging with your followings to keep your brand top of mind.

3.
Tell a personal story

Technology and social media have broken down traditional barriers between businesses and consumers. And as such, millennial audiences expect advertising to not only be relevant, but also personal.

Targeted messaging, well-crafted newsletters and optimized ads won’t matter unless the message feels authentic.

While this might sound like a particularly challenging obstacle, it can actually help make campaigns more adaptive and cost-effective. You can use services like Magisto to quickly create ads that showcase your brand without investing a large, complex campaign. Plus, you’ll have the opportunity to tell stories that would otherwise be impossible to share.

A great example is this video by Dirk Kinley , a San Francisco realtor. This online video quickly and effectively showcases one of his homes while also putting a face to his business. Campaigns that can do this, or even use their videos to respond to specific customer needs, will be successful in the new marketing landscape.

Conclusion

With their embrace of technology and their wildly different expectations for what a video can do, millennials have upended the way video marketers create campaigns. Fortunately, services like Magisto are tailor-made for the tastes of this new generation. Elaborate, multi-million dollar campaigns might finally be on their way out thanks to millennial consumer behavior.

Main Image: Thinkstock


(
About the Author:
Reid Genauer is the Chief Marketing Officer of
Magisto
, working at the cross section of creativity and technology to combine data-driven marketing and creative brand building.)

White House pushes uncertain bid to revive health care bill

Video Marketing,

WASHINGTON — Eager for a victory, the White House expressed confidence Thursday that a breakthrough on the mired Republican health care bill could be achieved in the House next week. The chamber’s GOP leaders, burned by a March debacle on the measure, were dubious and signs were scant that an emerging plan was gaining enough votes to succeed.

During a White House news conference, Trump said progress was being made on a “great plan” for overhauling the nation’s health care system, though he provided no details.

“We have a good chance of getting it soon,” Trump said. “I’d like to say next week.”

The White House optimism is driven largely by a deal brokered by leaders of the conservative Freedom Caucus and the moderate Tuesday Group aimed at giving states more flexibility to pull out of “Obamacare” provisions. A senior White House official acknowledged that it was unclear how many votes Republicans had, but said House Speaker Paul Ryan, R-Wis., has told the White House that a vote could come together quickly.

Yet GOP lawmakers and aides to party leaders, conservatives and moderates alike were skeptical that the House would vote next week on the health legislation. They cited the higher priority of passing a spending bill within days to avert a government shutdown, uncertainty over details of the developing health agreement and a need to sell it to lawmakers.

Trump said he planned to get “both” a health care deal and a spending bill.

Many Republicans also expressed doubts that the health care compromise would win over enough lawmakers to put the bill over the top, especially among moderates. The bill would repeal President Barack Obama’s health care law and replace it with less generous subsidies and eased insurance requirements.

“Every time they move the scrimmage line, you risk losing other people who were ‘yes’ but this changes them to a ‘no,’” Rep. Dan Donovan, R-N.Y., said Thursday of attempts to win over one end of the GOP spectrum without losing votes from the other side. The Staten Island centrist said he remained a no vote, partly because the legislation would increase Medicaid costs for New York City’s five boroughs.

The White House official and most lawmakers and GOP congressional aides who spoke were not authorized to discuss the internal process publicly and insisted on anonymity.

An outline of a deal has been crafted by Rep. Mark Meadows of North Carolina, who heads the hard-line Freedom Caucus, and New Jersey Rep. Tom MacArthur, a Tuesday Group leader. Vice President Mike Pence also played a role in shaping that plan, Republicans say.

It would deliver a win to moderates by amending the GOP bill to restore Obama’s requirement that insurers cover specified services like maternity care. But in a bid for conservative support, states would be allowed to obtain federal waivers to abandon that obligation.

In addition, states could obtain waivers to an Obama prohibition against insurers charging sick customers higher premiums than consumers who are healthy — a change critics argue would make insurance unaffordable for many. To get those waivers, states would need to have high-risk pools — government-backed insurance for the most seriously ill people, a mechanism that has often failed for lack of sufficient financing.

“It looks to me like we’re headed in the right direction,” Rep. Dave Brat, R-Va., a Freedom Caucus member, said Thursday. He said that assuming the outline is translated into legislative text he backs and is added to the health care bill, he would now support the legislation and believes most of Freedom Caucus’ three dozen members would also back it.

The Tuesday Group has roughly 50 members. They don’t necessarily vote as a bloc, and it is unclear how many colleagues MacArthur would bring with him to such an agreement.

The White House is anxious to pass legislation quickly, partly because Trump will likely hit his 100th day in office without a having signed a major piece of legislation.

In an interview Thursday with The Associated Press, budget chief Mick Mulvaney said he was surprised at “the toxicity levels” that have divided the GOP over health care and hoped lawmakers’ two-week break would prove “healing.”

But House GOP leaders face the same problem that’s plagued them for seven years of trying to concoct a plan for repealing Obama’s 2010 law: The party’s conservatives and moderates are at odds over how to do it. With Democrats solidly opposed, Republicans can lose no more than 21 House votes to prevail, and Ryan short-circuited a planned vote last month because more than that would have defected.

That was a major embarrassment to Ryan and Trump, and House leaders are loath to bring a revised health care bill to the House floor unless they are convinced it would pass.

Ryan sent a mixed message about the bill’s prospects in remarks Wednesday to reporters in London.

“It’s difficult to do. We’re very close,” he said, adding, “It’s just going to take us a little time.”

___

Associated Press writers Julie Bykowicz, Catherine Lucey, Andrew Taylor and Erica Werner contributed to this report.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The 7 C’s of Video Marketing – JOSIC

Video Marketing,

There used to be a time not so long ago that video marketing was beyond the reach of many small and medium sized businesses. Equipment was expensive, not to mention the costly time spent editing the raw footage to get something that looked professional. With the staggering growth of YouTube combined with smartphone ownership here in the UK at well over 50%, video is now a daily part of our lives. This has led to a large reduction in the costs of filming and production and has made video marketing a viable strategy for most businesses.

While it may still be a good idea to use an established video marketing company for larger projects, you can produce your own videos if you want to. Quick « how-to » style videos along with video testimonials are a great way to feel your way into the video marketing arena. Yes, you can use your smartphone or a reliably inexpensively handheld camera, but you’ll also likely need a good external microphone and possibly some additional lighting. You’ll also need to think carefully about what you want your video to achieve. With that in mind here are the 7 C’s of video marketing:

1. Communication – when you’re in front of a camera it’s not just about what you say but about how you say it. You’ll need to focus on your non-verbal communication just as much, if not more than the words you’re speaking. There are many too many boring, talking heads style videos out there, so if you want to make yours stand out make sure you’re nice and animated.

2. Capture – you have about 10 seconds to capture a viewer’s imagination or else they are likely to become bored and move on. You need to give them a reason to carry on watching you, so be clear on what you’ll be talking about and grab their attention.

3. Compact – the most effective videos are short and to the point. Be clear and concise and make every effort not to ramble on too long. Unless you’re showing how to make something or carrying out a task like fixing a shed roof, there’s no real need to go beyond 90 seconds

4. Credibility – without the viewer actually believes what you’re saying you’re probably wasting their time and money, so do not overdo things. Talk about real clients you’ve helped and use specific examples to illustrate and back up your points.

5. Content – the cream in the sponge cake, the meat in the sandwich … unless it’s there the rest of it just leaves you a little disappointed. The content could be a client saying what a wonderful job you’ve done for them, it could have been a tip on how to do something or it could have been asking the viewer themselves to do something.

6. Connection – having the ability to make a connection with the viewer will take your video marketing to the next level. Stay relaxed, keep it conversational, talk about your experience and show that you can empathise.

7. Call to Action – having a clear call to action at the end of your video will help the viewer decide what to do next and hopefully guide them along the path you’d like them to take. Whether that’s picking up the phone to call you or clicking elsewhere on your website to request more information, you do not want them leaving your video not knowing what they should do next.

If you are serious about do-it-yourself video for your business then we’d definitely recommend looking at some video training to help you get started. Making sure you have the right equipment, knowing how to plan a shoot, editing and then uploading the video are all things that you need to feel comfortable with. Get that rated and you can start using the power of video to grow your business.

Source by Nick Rink

Video Marketing – What is Video Tagging? – JOSIC

Video Marketing,

When it comes to video marketing, it is important to tag your videos properly in order to make it easier to find in the search engines. With proper video tagging, the videos that you have uploaded can be easily discovered by search engines and people who have searched it using certain keywords.

Keywords play an important role in the world of internet marketing. These keywords will help you a lot in making your business well known. So, if you intend to use video marketing as your strategy in promoting your business, it is very important to place the right tags to your videos.

This type of online video optimization can actually help in increasing the traffic to your website. If you are familiar with search engine optimization, meta tagging is similar to tagging the videos. On your description meta tag, you will have to come up with a good title and description to your video so that it can be easily discovered through search engines.

The title tag of the video is used as the headline of the video that you have uploaded; Therefore, it is very important to come up with a good title. The title should also include the keywords that are commonly searched. When thinking of the appropriate title, you should come up with a title that will primarily represent your video. The title itself should give an idea of ​​the content of the video that you have uploaded. Also, keep in mind that the title should not be too lengthy because it will not entirely show when the headlines are listed in the search.

Aside from the title, another important tag for the video would be the description tag. The description tag should be clear and concise. Just like the title, it should not be too lengthy or wordy.

Another important tag for your video would be the video tag wherein it consists of single word phrases that are usually searched by people. This is similar to the keywords but it is only composed of single words while keywords refer to phrases that are usually used to search for videos.

Make sure that when you tag the videos that you upload, you use the right keywords that are related to the content of your video. Do not stuff your tags with keywords that are unnecessary because it might not become search engine friendly anymore. The most important thing is to keep everything simple and be patient in waiting for the results.

Source by Samuel Knoll

Hilarious parody video about what websites would be like in daily real life

Video Marketing,

Website woes

Nowadays personal websites are commonplace, from bloggers to chefs and writers to celebrities, nearly everyone you know has a website. But does everyone have a “good” site? Chances are no, they do not. Oftentimes when a site is launched, it is launched “bare bones” using a template, that allows the user to quickly add content and gets things up and running.

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Without a bit more tweaking, visitors to these sites can often become frustrated due to pop-up ads, mailing lists forms, and broken page links.

Websites IRL

While these frustrations are likely something we’ve all encountered, have you ever wondered what they’d look life if we encountered them in everyday situations? GoDaddy created a hilarious video ad that parodies common website issues, like social media connection pop-ups and broken links, by turning them into an adventure in an office-setting.

Imagine walking to your co-workers office, looking for help with a website issue, only to be bombarded by real-life pop-up ads, social media links, and page errors.

The longer Tripp is on his adventure seeking help, the more awkward things become.

Humor with a touch of truth

Websites, like any other business necessity, come with their fair share of problems. However, unless they are properly executed, they are rendered virtually useless; which is the driving idea behind GoDaddy’s ad.

When they are executed properly, however, they are a fantastic way to connect with new and existing clients.

This isn’t the first hilarious parody video we’ve seen. We’ve also seen a parody by Zoom on the dreaded video conference call, as well as, an ad by SolarWinds on the horrors of what email in real-life would be like – hilarious and totally relatable. There’s something about the video from GoDaddy though, that makes it my favorite. Have you encountered any of the parodied issues?

#WebsitesIRL




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Study: Pre-roll ads least intrusive, most memorable video format

Video Marketing, , , ,

Dive Brief:

  • IPG Mediabrands’ Magna agency partnered with YuMe for a study that compared pre-roll, mid-roll and outstream video ads and found that pre-roll was the most memorable, engaging and least disruptive format of the three, according to a report in Campaign. An outstream ad is one that autoplays when in full view of the user. 
  • The study tracked 6,864 viewers watching unskippable spots from either HM or Ghirardelli Chocolate on both mobile and desktop screens. Pre-roll was cited as disruptive by just 17% of survey participants, while outstream hit 60% for mobile users and 46% for desktop; mid-roll was found disruptive by 72% of mobile users and 53% of desktop users. 
  • In terms of ad recall, pre-roll reached 65%, mid-roll 39% and outstream 28% on mobile, with the desktop numbers relatively in line with the mobile results.

Dive Insight:

As marketers seek out new ways to engage on desktop and mobile, and also face down growing challenges like ad blocking technology, working with unintrusive formats should be getting a premium. The Magna/YuMe survey hammers home the value of pre-roll ads which, in playing at the beginning of videos, are by their nature less disruptive than similar offerings that cut content off midway or run adjacent to it. 

However, the survey throws an interesting fold into the equation in that pre-roll spots also far more memorable and engaging across screens. These findings challenge previous notions about pre-roll advertising, as the format has, at least in the past, been deemed one of the more intrusive offerings and also the one driving adoption of ad blocking technology. 

Video marketing is a growing focus for brands and also digital advertising platforms, following a trend of consumers demanding more video content, on mobile devices in particular. Twitter, for example, introduced a pre-roll product for both live and archived Periscope streams late last month. 

The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator

Video Marketing, , , ,

For eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD Bible at No. 2. The only exception was last December, when the two switched places and UNILAD dropped to second place.

Last month, The LAD Bible once again overtook UNILAD to claim the top spot, but this time, instead of falling to No. 2, UNILAD dropped all the way to the No. 4 position, behind The LAD Bible, Viral Thread and NTD Television.

To take the lead, The LAD Bible generated 3.2 billion video views, 2 million more views than it got in February. More impressive was Viral Thread and NTD Television’s jump above UNILAD. Viral Thread earned 9 million more views in March than it did in February, and NTD Television (a Chinese media company based in NYC) earned 4 million more.

UNILAD’s March numbers were up only slightly over their February views: 3.15 billion compared to 3.10 billion.

The remainder of the list had few changes beyond 5 Minute Crafts and T-Series breaking into the top 10, in place of World Star Hip Hop, which ranked No. 8 in February, and the NBA, which ranked No. 10.

All creators in the top 10 list for March surpassed the billion-view mark.

For brand creators, Red Bull kept its lead with 391 million views, 116 million more than it earned in February. Lego, which ranked No. 3 in February, moved into the No. 2 position, and Samsung, which didn’t rank at all the previous month, shot up to No. 3 last month.

Samsung, Uber, GreenYatra, LG USA and Hasbro all found their way into the top 10 after not ranking in February. After only four brands seeing more than 100 million views in February, all 10 of the brands to rank in March generated more than 100 million views.

With a combined 70.1 billion video views, overall numbers for creators and brands were up 18 percent in March compared to February.

Tubular’s monthly video rankings are based on total views generated across YouTube, Facebook, Vine and Instagram.

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