Archives par mot-clé : video

White House ‘confident’ of averting shutdown as Trump shows flexibility on wall

The White House sought Monday to calm a jittery Washington ahead of a showdown with Congress over spending, and President Trump softened his demand that a deal to keep the federal government open include money to begin construction on his long-promised border wall.

Despite one-party control at both ends of Pennsylvania Avenue, the brinkmanship that came to define spending battles in the Obama years has tumbled into the Trump era, as have the factional divisions over strategy and priorities that have gripped the GOP for a decade.

But with a Friday deadline looming to pass a new spending bill, the Trump administration projected confidence that a shutdown would be avoided. In the face of fierce Democratic opposition to funding the wall’s construction, White House officials signaled Monday that the president may be open to an agreement that includes money for border security if not specifically for a wall, with an emphasis on technology and border agents rather than a structure.

Trump showed even more flexibility Monday afternoon, telling conservative journalists in a private meeting that he was open to delaying funding for wall construction until September, a White House official confirmed.

“The president is working hard to keep the government open,” Treasury Secretary Steven Mnuchin told reporters Monday. White House press secretary Sean Spicer said he was “very confident” that an agreement would be reached by Friday, but he pointedly said he could not “guarantee” that a government closure would be averted.

President Trump and U.S. Ambassador to the United Nations Nikki Haley arrive for a White House luncheon with ambassadors from countries on the U.N. Security Council. (Jabin Botsford/The Washington Post)

At issue is whether the spending measure will explicitly allocate funds toward building a wall along the U.S.-Mexico border — a campaign promise that was a rallying cry for Trump’s base and one on which he is eager to demonstrate progress by Saturday, his 100th day in office.

Democrats, meanwhile, gave the White House an opening, saying they would agree to some new money for border security — so long as it did not go toward the creation of a wall, something House Minority Leader Nancy Pelosi (D-Calif.) has called “immoral.”

In a speech on the Senate floor, Minority Leader Charles E. Schumer (D-N.Y.) blasted the idea of a wall while suggesting that a combination of smart technology and law enforcement, including the use of drones, would be “a much more effective way to secure the border” without hitting an impasse in Congress.

Republicans were working to define Trump’s campaign promise down, arguing that any form of border security would fulfill it.

“There will never be a 2,200-mile wall built, period,” said Sen. Lindsey O. Graham (R-S.C.), a supporter of immigration reform who challenged Trump in the 2016 primaries. “I think it’s become symbolic of better border security. It’s a code word for better border security. If you make it about actually building a 2,200-mile wall, that’s a bridge too far — but I’m mixing my metaphors.”

Sen. Rob Portman (R-Ohio), a key appropriator and member of Senate leadership, said that “there could be a wall in some places and technology in other places,” implying that there would not be funding for the wall sketched out in campaign rhetoric. “I think you’re going to get a down payment on border security generally,” he said.

Trump has asked Congress for $1.5 billion in new money to start construction on the wall, and he wants an additional $2.6 billion for the fiscal year that begins in October. The wall, experts say, would cost $21.6 billion and take 3½ years to construct.

Senate Minority Leader Charles E. Schumer (D-N.Y.) said technology and law enforcement, including the use of drones, would be “a much more effective way to secure the border.” (Melina Mara/The Washington Post)

At the White House, Spicer portrayed Trump’s position not as a demand but rather as one of two priorities — the other being additional military funding — in evolving negotiations with Congress. He left open the possibility that the president could agree to funding for border activities generally, such as additional fencing or drones.

“I’m not going to get ahead of the negotiations that are ongoing,” Spicer said.

Should lawmakers fail to find consensus by Friday, there are plans ready to quickly pass through the House and Senate what is referred to as a “short-term C.R.,” a continuing resolution to keep the government open until discussions are finalized.

The Senate returned Monday night and the House returns Tuesday from a two-week recess, leaving only three days this week when both chambers will be in session.

The more conciliatory language emanating from the White House did not stop Trump from continuing to hammer away on Twitter at what he claims is an urgent need for the wall. In a pair of posts, Trump sought to build public pressure on lawmakers to pass funding for wall construction.

“The Wall is a very important tool in stopping drugs from pouring into our country and poisoning our youth (and many others)!” he wrote in a morning post.

In another message several hours later, Trump wrote that if “the wall is not built, which it will be, the drug situation will NEVER be fixed the way it should be! #BuildTheWall.”

Still, Trump has left himself wiggle room to agree to sign a government funding bill that does not include money for the wall.

“My base understands the wall is going to get built, whether I have it funded here or if I get it funded shortly thereafter,” Trump said in a recent interview with the Associated Press. “That wall’s getting built, okay? One hundred percent.”

Asked if he would sign a bill without wall funding, Trump told the news service, “I just don’t know yet.”

The debate over wall funding is just one of several moving pieces congressional leaders are trying to address this week to avoid a partial government shutdown. In 2015, President Barack Obama made a deal with congressional lawmakers to fund government operations through April 28, 2017. If a new agreement isn’t reached by then, many federal employees will stop being paid, national parks will close, and a number of other changes will kick in — as in 2013, the last time the government shut down.

Since new rules about spending bills went into place after Jimmy Carter’s administration, a government shutdown has never occurred when a single political party has controlled the White House and both chambers of Congress.

Paramount for many Republican lawmakers is funding the government, as opposed to the wall specifically. If the government shuts down, they fear, voters could blame the GOP for failing to govern, and the party could suffer the consequences in the 2018 midterm elections.

“I’d like to make it as clean as we can and fund the government,” said Sen. Richard C. Shelby (R-Ala.). “I wouldn’t mind funding the wall, but it’s a question of what we can do. The question is, what’s doable and will we make the deadline?”

Sen. James E. Risch (R-Idaho) said that an effective “wall” along the border had been “authorized years and years and years ago,” in the Secure Fence Act of 2006.

“It’s been partially built and partially funded. He wants to fund the rest of it and build it — perfectly legitimate debate that should take place on that,” Risch said.

Asked if that debate could happen in three days, Risch chuckled. “Things get done quickly around here when they want it to get done,” he said.

Even when Republicans controlled the House during the Obama administration, they could rarely pass spending bills without Democratic support. That is because a number of the House’s most conservative members often refused to support such bills, making a bipartisan majority coalition a necessity. In addition, 60 votes are needed to pass a requisite procedural vote in the Senate. With just 52 seats, Senate Republicans will need bipartisan support in that chamber as well.

Among other guarantees, Democrats want assurances that insurance subsidies through the Affordable Care Act will continue to be funded. There have been discussions among Republicans that Democrats could agree to provide money for the construction of the wall in exchange for those health funds, but Democrats have refused.

Sunday morning, congressional Democrats submitted to Republicans a compromise spending plan, which included some new money for border security but only if it did not go toward a wall. Democrats also asked for assurances that the health insurance subsidies would continue to be funded, language that would shore up benefits for coal miners and a change that would expand Medicaid benefits to people in Puerto Rico, according to a senior Democratic congressional aide.

Pelosi told reporters on a conference call Monday that Congress was “on the path to get it done until [Trump] did intervene” and that the administration’s actions so far belied his campaign promise to “make Mexico pay” for the border wall.

James Norton, a former deputy assistant undersecretary for homeland security under President George W. Bush, said funding for technologies, such as cameras and radars, on the border has dropped off since the early 2000s. He said to get money for the wall or other border security measures, the administration will have to “sell specifics” to lawmakers.

“Each part is going to need to be sold in a specific way to Congress, and they’re going to have to hit the Hill hard,” Norton said. “It won’t be easy.”

Damian Paletta and Sean Sullivan contributed to this report.

Trump seeks 15 percent corporate tax rate, even if it swells the national debt

President Trump is pursuing a drastic cut in the corporate tax rate, a move that is likely to grow the national debt and breach a long-held Republican goal of curbing federal borrowing.

The president has instructed advisers to propose cutting the corporate tax rate from 35 percent to 15 percent, according to White House officials who said they were not authorized to speak publicly about the plan. The rate reduction — which independent budget experts say could cost the federal government $2.4 trillion over a decade — is larger than what House Republicans had proposed in their own plan.

White House officials said the president would make the announcement Wednesday as part of a release of broad principles to overhaul the tax code — days before a 100-day deadline Trump had given himself for achieving most top campaign goals. They are also expected to discuss changes to the personal income tax, among other aspects of the tax code, said two White House officials.

Trump has pledged that the tax cut in total would be the largest in U.S. history, and his advisers have said that the economic growth it stimulates would make up for any shortfall in revenue.

“The tax plan will pay for itself with economic growth,” Treasury Secretary Steven Mnuchin said Monday.

But any changes would have to be backed by Congress, and passing a sweeping tax cut plan that widens the deficit would be virtually impossible on Capitol Hill without bipartisan support, in the view of key players in both parties. Many Democrats have said they will not support such a plan, making Trump’s proposal a tough political sell from the start.

Republicans, meanwhile, have argued for years that curbing the deficit is a top national priority. And even members of the GOP who agree that tax cuts can significantly boost growth have acknowledged that any big tax cut would require raising other revenue or finding budget savings.

A House Republican tax plan endorsed by House Speaker Paul D. Ryan (R-Wis.), for example, would raise nearly $1 trillion by imposing a new tax on imports, frequently referred to as a border-adjustment tax. The White House flirted with the idea but appears to have moved away from it in recent weeks in the face of opposition from industry groups.

Mnuchin and National Economic Council Director Gary Cohn are set to meet with top Republican lawmakers Wednesday to discuss the administration’s tax plan.

“The administration has embarked in a very dangerous direction,” said Edward Kleinbard, the former chief of staff for Congress’s Joint Committee on Taxation. “If it is going to rely on the principle that tax cuts can pay for themselves, history has demonstrated that tax policies move the growth needle a bit but no more than that.”

Trump surprised lawmakers — and even many advisers — last week when he announced he would release details of his tax plan on Wednesday. Advisers said Trump is eager to make a mark on a top issue before the 100-day anniversary of his administration, after being frustrated by House Republicans over the failure to advance legislation to replace the Affordable Care Act.

But several House Republicans close to Ryan said that they were taken aback by the latest tax push. They said the president risked alienating the speaker and his allies on Capitol Hill if they got behind a proposal that had weak or fragile support in the chamber, and they expressed concern about Congress piling up too many issues this week, such as a revived effort to pass a health-care overhaul and keep the government funded while funneling money toward border security projects.

The Republicans also noted that Ryan has already outlined the House’s tax plan over the past year and secured buy-in from members on the general outline of rates and the inclusion of a border tax. Ryan’s plan proposed a 20 percent corporate tax rate.

Republicans familiar with the leadership’s thinking said Monday that House leaders see the 15 percent corporate rate as an understandable restatement of a pledge Trump made during the presidential campaign. But they cautioned that passing such legislation would be complicated and likely necessitate other tax hikes or spending cuts.

They expected the leadership, however, to agree with the broad points and spirit of Trump’s plan this week even as details and a path to passage remain unclear.

The Wall Street Journal first reported Trump’s request to cut the corporate tax rate to 15 percent Monday afternoon.

Businesses are projected to pay $340 billion in corporate taxes in 2018, roughly 10 percent of all revenue collected by the government.

At 35 percent, the United States has one of the highest corporate tax rates in the world, but most companies pay a much lower effective rate because the tax code is riddled with deductions.

Still, lawmakers from both parties have said the corporate tax rate must be reduced to help U.S. companies compete with firms headquartered in other countries and to prevent U.S. firms from moving overseas.

The Tax Policy Center, a nonpartisan tax group affiliated with the Brookings Institution and Urban Institute, has estimated that Trump’s corporate tax proposal, as outlined during the campaign, would cost $2.4 trillion over 10 years.

It also estimated that his entire campaign tax proposal would cost $7.2 trillion — figures that Trump aides have sharply criticized as failing to take into account the revenue generated by economic growth spurred by the tax overhaul.

Inside the White House, Trump has faced a debate about how far to go with his tax proposal. Trump also called for cutting the debt during the presidential campaign, and advisers such as budget director Mick Mulvaney was a major proponent of deficit reduction as a hard-line conservative in the House.

He’s not backing away from the supply-side agenda,” said Stephen Moore, a senior economic policy expert at the Heritage Foundation who advised the Trump campaign, noting that there are “two competing ways of thinking about taxes inside of the White House.”

Moore defined those groups inside the administration as “those who are deficit hawks versus those who don’t care about that. And those who don’t care about it seem to be winning out. Fifteen percent suggests a turn toward them.”

White House officials have said there are several basic principles to their tax plan. They want to simplify the tax code, cut the corporate tax rate, pass a middle-class tax cut and create a way to punish companies that move overseas and ship goods back into the country. They also want to encourage U.S. companies to move money back into the United States.

Trump’s push for unveiling his tax plan began last week during several meetings in the Oval Office during which he expressed his frustration with the slow pace of legislation on several fronts, including taxes, according to two officials who were not authorized to speak publicly.

Trump urged his top economic advisers, including Mnuchin, to ready a rollout for this week and to keep the details of the plan controlled as much as possible by Trump advisers and Cabinet members rather than by GOP lawmakers, the officials said.

As one of the officials described Trump’s outlook, “he wants high growth and high employment.”

Max Ehrenfreund contributed to this report.

Channel 4 allows brands to personalise ads with people’s names

Channel 4 has announced a new VoD ad format, which was developed by video tech firm Innovid, that allows advertisers to incorporate the first names of viewers into their ads.

Among the launch partners for the supposedly “groundbreaking” format are Foster’s and 20th Century Fox, with the latter utilising it for its new horror prequel Alien Covenant (see above).

So how does it all work? Well, any of More 4’s 15 million registered users who watch an Alien Covenant trailer ad while signed in on a web browser will see personalised messages asking them to “Run…” followed by their first name.

Fosters, meanwhile, will share a video with a pint that ends with the slogan “this one’s for you” followed by the user’s first name.

“Following the success of the multiple brands taking advantage of our Ad 4 You format, we’re now incredibly excited to offer the market something completely ground breaking,” says David Amodio, Channel 4’s digital and creative leader.

“The most attention grabbing word for anyone to hear is without doubt one’s own name, so to be able to offer advertisers the chance to speak directly to our millions of viewers is not just unique, but an immensely powerful marketing tool which adds even more value to All 4’s increasingly personalised experience.”

If the trial is a success, a Channel 4 spokesperson says the plan is to extend the format beyond the web browser and onto the More 4 TV app as well.

In 2016, Channel 4 claims it saw a 30% rise in digital revenues. This isn’t the first time Channel 4 has tried to push a new personalised TV ad format either. In 2015, it debuted TV campaigns that showed the individual names of some of its viewers on bottles of Coca-Cola and Burberry perfume bottles.

Shanghai Rainbow Indoor Chorus launches new video to rescue aesthetics

Shanghai Rainbow Indoor Chorus has launched another viral song, hitting the pain points of all the interior designers and the majority of Chinese children – the weird home design requests raised by their clients and parents.

In the video, a company boss requested to change all his surroundings into gold colour; while a mother wanted to create “a world of lace”, putting the designer and the child in a dilemma.

The video was made for Red Star Macalline, a Chinese home furnishing and service brand and the largest national furniture retail chain in China. The video has highlighted the theme of the brand’s 5.1 Golden Week Promotion, “Rescue Aesthetics”, in a lively and interesting way.

It is reported that the creative agency behind the video is Neone.

Getting Social with Video Marketing | PDN Online – Photo District News

Animoto proves a photographer doesn’t have to be a videographer to produce enticing motion content.

Lara Jade understands the essence of time. As a full-time fashion photographer, she’s often traveling internationally—on assignment for editorial and advertising work, speaking engagements, and leading workshops.

Like most photographers, she understands that motion is a chic (and essential) tool for pushing her still images beyond the static, as video quickly becomes the favored medium for engagement on social media platforms. While marketing is essential to her business, Jade has many other important aspects of her career to consider, like the production for her latest commissions with Air France, Reem Acra or Elle Singapore.

© Lara Jade

Today, there’s infinite potential for video marketing in the digital world. And though all photographers are storytellers, not every photographer has the bandwidth or the expertise to produce unique video content and still shine brightly behind the lens—especially when being sent on location around the globe. And for Jade, who doesn’t have video editing experience, the traditional protocol of hiring a video editor is expensive and time-consuming; she prefers maintaining artistic control, and thus, a DIY approach, to as many aspects of her business as she can manage.

Enter Animoto, which proves that a little effort goes a long way in video marketing. Known over the last decade for helping photographers build enticing photographic slideshows, the company recently launched the Marketing Video Builder. As a platform that makes creating and sharing video content intuitive and simple, it allows the photographer to choose from various customizable Storyboards, a text editor for overlaying words and more than 2,000 commercially licensed songs to make captivating motion content—without even having to shoot video. “The drag-and-drop interface gives me the ability to see the story I’m trying to tell as I make it,” says Jade of using the platform, which also includes an attractive square format optimal for social media. “I was surprised by how easy it was to make a professional-looking video in such a short amount of time.”

In less than 30 minutes, Jade can create a video from existing content, share it on social media and engage with more new and existing followers than she had previously on her site—all while maintaining complete creative control, something she’s especially excited about.

“As artists we are all trying to think of new ways of marketing for our clients to engage more,” she explains. “Interesting video makes people stop and look.” In addition, she says, the Animoto Marketing Video Builder is an excellent way to put together a highlight reel from a specific shoot, showcase her portfolio, or allow her audience to get a behind-the-scenes peek of her on the set of a shoot.

© Lara Jade

Apply this empirical success to the probability of getting work in front of at least a few potential clients at the same time—and Jade’s dream assignment is that much closer to becoming reality.

Visit animoto.com/pdn and use promo code PDN20 for an exclusive 20% discount off Animoto Professional.

View Lara Jade’s Animoto here:

Video Marketing Strategies to Drive Immersive Customer Journeys

In the last couple of years, social and digital marketers have successfully hit their stride and seen them master new and emerging technologies. So, this year will be all about ‘old dogs learning new tricks.’ As a result, there will be a massive overhaul in the business-consumer relationship.

There are a lot of ways through which brands are focusing on creating more engaging customer journeys that deliver true value. Over time video has become an integral component of marketing strategies aimed at shoring up brand recognition and loyalty. Video has evolved beyond sending a single message to all consumers, to creating on-on-one, relevant experiences that engage viewers. Studies show that in 2017, 74% of the total Internet traffic will be video. There are also reports which suggest that the incorporation of the term ‘video’ in the subject line of an email, increases open rates by 19%, reduces ‘unsubscribes’ by 26%, and improves click-through rates by 65%.

Using Videos to Drive Successful ABM Campaigns

In recent times, Account-Based Marketing (ABM) has gained widespread popularity. It has helped marketers follow individuals from targeted accounts, and then serve them with relevant information.

Inserting a video in ABM campaigns is effective for both conversion and retention. Video can also support individual sales reps by linking video analytics to account performance in the CRM. Brands can also create videos that are account-specific and upload them in the CRM system, which can later be accessed easily by the sales person.

Marketers can also provide a video to individuals from a specific target account, whenever they visit the brand website. Custom videos can be offered whenever an individual from a target account clicks through on an ad. Sales representatives can also create an individual ‘greeting’ video that consists of an interactive layer that requests downloading more information or fixing a meeting.

Leveraging Gate and Call to Actions for Effective Lead Generation

Optimized video content enables marketers to solicit more information from prospects and existing customers once their interest is hooked. The simplest way to obtain the contact information of prospective customers is by setting up an email gate. By asking viewers to provide their mailing address before being able to access a video helps in creating a new lead once the prospect shows interest. This, however, is best suited for all mid-funnel videos.

A gate can help businesses, using leading marketing automation platforms, can have their MAP create a contact record for a lead as soon as a viewer fills out the required fields. Later these platforms can also help in tracking the viewing behavior of the lead after the video has been watched.

It is not important for all content pieces to have a gate. For instance, if full visibility is the main objective for a marketer, a call to action (CTA) would be a better option than gate. Also, a properly placed CTA helps engaging a viewer with other content as well as fill in a contact form. These CTAs also enable viewers to offer their initial impression of the video, thereby eliminating any missed opportunity.

Improving Sales Leads, Conversions, and Brand Loyalty through Videos

Websites, which incorporate a video, have a face and personality that effectively help in acquiring and retaining customers. Videos on a website that are engaging, help in attracting the attention of the customer while opening up other possible channels of communication. Inclusion of a video also improves the SEO performance for keywords that are associated with the video.

Once a customer engages with a video, they have already shown a certain level of interest in the product or services the marketer has to offer. These viewers can then be easily converted into a funnel with the help of an opt-in form, registration, or download. This also helps in saving the time of a prospect, and thereby strengthening the new relationship.

Videos provide a realistic sense of scale, features, usability, and an end-to-end view that cannot be offered by text and images alone. Once the customer understands the product through a demonstration video, chances of confusion post-purchase can be reduced drastically.

Hence, it is safe to assume that video marketing is the rising star in the digital marketing landscape. This could be possible due to two main factors – intensive social integration and large investments by internet giants. As a result of the cohesion between marketing channels and video, the possibilities have become endless. It has already started gaining a vital place in the marketing strategies of leading businesses, as the information it contains is conveyed easily to customers, thereby driving traffic and engagement.

To learn more on how video is revolutionizing marketing, attend the session on “The New Age of Video Marketing” at the Oracle Modern Marketing Experience in Las Vegas on Wednesday, April 25 at 9:00 am. Speakers from Innovid, Brightcove, and Vidyard reveal the path to video marketing success, highlighting best practices throughout the customer journey, drive account-based marketing success with video and generate, qualify and convert leads faster.

Modern Marketing Experience as part of Modern Customer Experience brings together Modern Marketers from around the globe for three days of captivating content, innovative best practices, and leading edge technology to help you deliver the best of your brand.

Join us in Las Vegas on April 25-27 and attend general sessions featuring customers and industry experts who will inspire you with best practices to pave your roadmap to greater marketing success. You can participate in intimate breakout sessions with marketing leaders and luminaries on topics that are important to you and gain fresh insights on creating innovative and compelling marketing strategies that result in actual ROI and revenue. Hear from leading brands across a variety of industries, segments, and specialties on their digital marketing success. Celebrate excellence in Modern Marketing at the annual Markie Awards where we recognize innovation in more than a dozen categories. Click here for more information.

5 YouTube hacks to maximise your video marketing efforts

I remember a conversation with a fellow resident many years ago, arguing over the future of print media like we often did. I am a woman of words – always have been. Back in 2010, I didn’t see how anybody would choose video over text. Cut to today, I eat my words all the time as I consume practically all of my information and entertainment from videos, as do you I am sure. From 11-second tips and tricks to a full hour of live interviews, from slo-mo driving videos to hyper lapse dusks, video has truly taken over the way the way interact, consume information, and market products and services.

Image : shutterstock

Image : shutterstock

Today, YouTube alone has the second greatest reach after Facebook. As a search engine, it ranks just below its parent company, Google. Video is a marketer’s Holy Grail these days, and why not? Several native searches are biased to videos and our multiscreen culture is making sure engagement comes from content that says what it has to, entertains while it does, and gets out of our faces quickly. That is exactly where videos are winning.

If you are new to video or YouTube marketing, here is a quick list of cool hacks that not many know about:

Create links that lets viewers start a video at a certain time

Click ‘share’ just below the video title. Under the first tab, you will see a box that says ‘Start at’ the box next to ‘Start at:’. Check and enter when you need the video to start in HH:MM:SS format. You can also pause the video at exact moment you want it to start and it will auto fill this field.

Upload transcripts to enhance your chances to show up in search

Transcription is one of the criteria that Google and YouTube use to rank videos. If you already have one at hand, use it. You only need to click on CC (stands for ‘closed captions’ or subtitles) and you will be presented with three options to: (1) Upload a transcript file (2) Paste a full transcript and YouTube will generate subtitle timings (3) Type as you watch the video

In fact, typing as you watch the video is also not as painful as it sounds – YouTube gives you the option to pause the video when you type.

Custom URLs

YouTube, much like LinkedIn, lets you customise your handle URL. Brands must use it to ensure their handles are easy to remember. To do this, you just need to go to YouTube account settings and click ‘advanced’ in the ‘Name’ section. If eligible for a custom URL, you will see the option there. Click on it and save the URL you want. This process is irreversible, so make sure you think through the URL you want before you claim it on YouTube.

Add clickable links to videos

YouTube lets you add clickable links, or as they like to call them, ‘annotations’, to your videos. Brands can use these annotations to direct viewers to their website or campaign site, subscribe to the channel, etc.

Only verified accounts can add clickable links to their videos and your account would also need external linking turned on. Next, go to Video Manager and find the video you want to add the link to. In the ‘Edit’ drop down menu, select ‘End Screen and Annotations’, go to ‘Annotations’ and select from the five types of annotations that YouTube allows – Speech Bubble, Note, Title, Spotlight, and Label. You can then customise the fonts and general sizing and placement for your annotation. This is where you have a checkbox labeled ‘Link’ – click on it. Once done, click ‘Apply changes’ and you are done!

Find audio for your content – on YouTube

YouTube has a large library of royalty-free, high-quality, 320kbps audio tracks and sound effects at your disposal. All you have to do is go to YouTube’s Audio Library in the Creator Studio. You can search for sounds (eg. raindrops) or search by category (examples range from human voices to vehicle sounds). You can also look for music. You will probably not find Ed Sheeran here, but you will find reasonably good music for your videos, ranging from Alternative Punk to Reggae and Rock, and everything in between.

Clearly, video marketing is not hard or expensive anymore, even if you are a bootstrapped startup comprising of two founders. You just know where to look. And finally, just to end the story of the argument between the fellow resident and me – turns out that seven years later, he won that round!

Here are a few more reads on video marketing, to help you get started:

  1. How to simplify video making process for startups
  2. Lessons in viral marketing from the Content Marketer of the Year
  3. Videos are taking over the internet, here’s how to boost your video marketing
  4. Why you need to get into video marketing right now
  5. 9 affordable video marketing strategies for startups in 2016

State Department website touts glittering history of Trump’s Mar-a-Lago estate

A State Department website that promotes travel to the United States included an article this month about the history and lavish furnishings of President Trump’s privately-owned Florida resort club Mar-a-Lago, opening questions about whether the federal government is improperly promoting Trump’s moneymaking enterprises.

Sen. Ron Wyden (D-Ore.) pointed to the travelogue-style blog piece Monday, asking in a Twitter message why the State Department would spend “taxpayer $$ promoting the president’s private country club.”

The State Department had no immediate comment on whether the item was appropriate or had been vetted for legal or ethical concerns. State Department spokesman Mark Toner was asked about the item during a press briefing Monday, but he said he had not heard about it. The department has promised a response.

The short item was posted on a promotional website called “Share America” on April 4, ahead of Trump’s meeting at Mar-a-Lago with Chinese President Xi Jinping. A version of the item was recently reposted on the website maintained by the U.S. Embassy in London, where it caught the attention of watchdog groups.

The item adopts Trump’s term “winter White House” for the members-only club. It does not expressly encourage foreigners to visit Mar-a-Lago, although other articles on the same website actively promote U.S. tourism. The item does note that the estate “is located at the heart of Florida’s Palm Beach community.”

“By visiting this ‘winter White House,’ Trump is belatedly fulfilling the dream of Mar-a-Lago’s original owner and designer,” the item reads. “The ornate Jazz Age house was designed with Old-World Spanish, Venetian and Portuguese influences” and filled with original owner Marjorie Merriweather Post’s collection of antiques, the article notes.

The item includes photographs of the house and sumptuous interiors, and copies of Trump tweets mentioning Mar-a-Lago.

The article gives a brief summary of the 1927 mansion’s history, including Post’s desire that it be used by U.S. presidents as a retreat and the subsequent decision by the U.S. government that the property was too expensive to maintain. Trump bought it in 1985.

“After refurbishing the house and adding an events space, Trump opened the estate to dues-paying members of the public in 1995 as the Mar-a-Lago Club,” the State Department item reads.

“Post’s dream of a winter White House came true with Trump’s election in 2016. Trump regularly works out of the house he maintains at Mar-a-Lago and uses the club to host foreign dignitaries.”

The State Department describes the “Share America” site as its “platform for sharing compelling stories and images that spark discussion and debate on important topics like democracy, freedom of expression, innovation, entrepreneurship, education, and the role of civil society.”

The site is produced by the department’s Bureau of International Information Programs, which produces material distributed by U.S. embassies.