Archives par mot-clé : video

Marketing video for $100M estate is ‘as sexy as the house’

Take Eyes Wide Shut and transform it into a listing video — that’s the concept behind the marketing of Opus, a $100 million estate designed and built by developer Nile Miami and architect Paul McClean.

The whopping 25,500-square-foot mansion boasts seven bathrooms, 11 bedrooms, two swimming pools, two kitchens, a 20-foot waterfall and a several more things most listings don’t include — a gold Lamborghini Aventador Spyder, a gold Rolls Royce Dawn, a $2 million art collection and a champagne vault with 170 bottles of Cristal.

The estate is fully furnished and ready to live in.

According to Alexander Ali, founder and CEO of The Society Group, listing agent Drew Fenton wanted to capture the “sexiness” of the mansion, which includes Roberto Cavalli flooring and a giant gold “O” at the entrance.

“The moment we walked the house we knew instantly that it needed to be given special treatment,” said Ali, who also worked with Fenton on the marketing of the Playboy Mansion. “We knew from the beginning the goal was to make a video that was as sexy as the house, with a production quality to match.

“Nile wanted to do something drastically different than just the usual drone footage,” he added. “We also wanted to go after the young tech billionaire who was our target buyer for a modern masterpiece like Opus.”

OPUS | Green Band from Drew Fenton on Vimeo.

Fenton and Miami’s Eyes Wide Shut meets modern Cleopatra concept was finally brought to life after 18 hours of production; the French production crew Ali hired specializes in filming luxury homes, and the finished product is a true reflection of their expertise.

The production team created two cuts of the video: The first one, called “Opus Green Band,” features the home’s swimming pools, champagne vault, bar, marble exterior, two luxury cars and private movie theater, complete with shots of gold painted models sensually moving throughout the space.

The second cut, called “Opus Red Band,” highlights more of the home’s features with mature, slightly risqué shots reminiscent of Fifty Shades Of Grey.

The home has been on the market for less than a week, but Ali says the video has had 500,000 views plus international attention from publications in Denmark, Greece, Hungary, China, Germany, U.K., Spain and Russia.

In addition to the video, Ali and Fenton employed an off-market strategy with features on websites such as The Wall Street Journal and CNBC, and a single property website.

Email Marian McPherson

NRL’s Burgess Brothers Star In Youi’s Hilarious New YouTube Series Via Emotive

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Fairbanks North Star Borough and Explore Fairbanks, Alaska Unveil Marketing Video

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May 10, 2017 —

Fairbanks North Star Borough and Explore Fairbanks, Alaska Unveil Marketing Video

Late afternoon on Wednesday, May 10, during a reception for media credentialed for the Arctic Council Ministerial Meeting, the Fairbanks North Star Borough (FNSB) unveiled its new economic development marketing video produced in partnership with Explore Fairbanks. The four-minute 15-second video highlights the many qualities that define the borough and incorporates images of locals working, playing and giving back in the community.

The music in the video is performed by the local band Young Fangs playing their original song ?Show Me the Way » with the Fairbanks Symphony Orchestra conducted by Eduard Zilberkant. The instrumental arrangement was created by Scott Hansen, an undergraduate student in music composition at the University of Alaska Fairbanks. Fairbanks-based Sound Reinforcement Specialists recorded and mixed the sound. The video was directed and produced by Anchorage-based Brilliant Media Strategies.

Building on a philosophy of collaboration, the Fairbanks North Star Borough and Explore Fairbanks designed this video to be a companion piece to the Explore Fairbanks award-winning video released in October 2014 that has a tourism-oriented focus. Karl Kassel, FNSB Mayor, said, ?There are positive outcomes when the travel industry and economic development organizations work together. » He cited a 2014 study by Oxford Economics which concluded that municipalities that prioritize destination marketing and coordinate these efforts with economic development initiatives have experienced significant site relocations and new investments as a direct result. By working together, Explore Fairbanks and FNSB are trying to capture similar results and promote economic development in the borough.

The video is to be widely circulated in social media as well as online. Any organization or business involved in recruiting employees or businesses to the borough is invited to use this video to showcase the Golden Heart of Alaska as a great place to live, work, play, and give. To view the video go to: https://youtu.be/Ju1Ofz3jrBQ

###

About the Fairbanks North Star Borough
The Fairbanks North Star Borough (FNSB) is Alaska’s second most populated borough and residents commonly refer to it as the ?Golden Heart of Alaska. » Due to its central location, the FNSB is the transportation, trade, and service center for the vast Interior and Northern regions of Alaska. The FNSB’s location along transpolar air routes makes it logistically attractive for global air transportation and military operations. Find out more at http://www.co.fairbanks.ak.us

About Explore Fairbanks
Explore Fairbanks is a non-profit marketing organization whose mission is to be an economic driver in the Fairbanks region by marketing to potential visitors and optimizing the visitor experience. Explore Fairbanks markets Fairbanks as a year-round .

Read the full story at http://www.prweb.com/releases/2017/05/prweb14321098.htm.


Getting Social with Video Marketing | PDN Online

Animoto proves a photographer doesn’t have to be a videographer to produce enticing motion content.

Above: Lara Jade’s Animoto video.

Lara Jade understands the essence of time. As a full-time fashion photographer, she’s often traveling internationally—on assignment for editorial and advertising work, speaking engagements, and leading workshops.

Like most photographers, she understands that motion is a chic (and essential) tool for pushing her still images beyond the static, as video quickly becomes the favored medium for engagement on social media platforms. While marketing is essential to her business, Jade has many other important aspects of her career to consider, like the production for her latest commissions with Air France, Reem Acra or Elle Singapore.

© Lara Jade

Today, there’s infinite potential for video marketing in the digital world. And though all photographers are storytellers, not every photographer has the bandwidth or the expertise to produce unique video content and still shine brightly behind the lens—especially when being sent on location around the globe. And for Jade, who doesn’t have video editing experience, the traditional protocol of hiring a video editor is expensive and time-consuming; she prefers maintaining artistic control, and thus, a DIY approach, to as many aspects of her business as she can manage.

Enter Animoto, which proves that a little effort goes a long way in video marketing. Known over the last decade for helping photographers build enticing photographic slideshows, the company recently launched the Marketing Video Builder. As a platform that makes creating and sharing video content intuitive and simple, it allows the photographer to choose from various customizable Storyboards, a text editor for overlaying words and more than 2,000 commercially licensed songs to make captivating motion content—without even having to shoot video. “The drag-and-drop interface gives me the ability to see the story I’m trying to tell as I make it,” says Jade of using the platform, which also includes an attractive square format optimal for social media. “I was surprised by how easy it was to make a professional-looking video in such a short amount of time.”

In less than 30 minutes, Jade can create a video from existing content, share it on social media and engage with more new and existing followers than she had previously on her site—all while maintaining complete creative control, something she’s especially excited about.

“As artists we are all trying to think of new ways of marketing for our clients to engage more,” she explains. “Interesting video makes people stop and look.” In addition, she says, the Animoto Marketing Video Builder is an excellent way to put together a highlight reel from a specific shoot, showcase her portfolio, or allow her audience to get a behind-the-scenes peek of her on the set of a shoot.

© Lara Jade

Apply this empirical success to the probability of getting work in front of at least a few potential clients at the same time—and Jade’s dream assignment is that much closer to becoming reality.

Visit animoto.com/pdn and use promo code PDN20 for an exclusive 20% discount off Animoto Professional.

US video marketing company launches London office to spearhead European expansion

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Wife of ESPN broadcaster Chris Berman dies in two-car crash

Katherine Ann Berman, wife of ESPN broadcaster Chris Berman, was killed in a two-car crash Tuesday in western Connecticut.

The fatal crash happened about 2:15 p.m. on a state road in Woodbury, state police said. Edward Bertulis, 87, also died following in the collision, police said Wednesday morning.

Troopers are investigating the possibility that Bertulis suffered a medical emergency right before Berman’s car crashed into the back of his car a state police source told the Hartford Courant.

See the most-read stories in Sports this hour »

Ruslan Salei family marks Ducks' march to the Stanley Cup

Caption

Beth Ann Salei, the widow of Ducks alumni Ruslan Salei, and their children, Alexis, Sandro and Ava, take part in a new player-alumni ceremony the hockey franchise implemented for the current playoffs — marking off banners numbered 1 through 16, with each representing one of the 16 wins it takes to claim the Stanley Cup.

Beth Ann Salei, the widow of Ducks alumni Ruslan Salei, and their children, Alexis, Sandro and Ava, take part in a new player-alumni ceremony the hockey franchise implemented for the current playoffs — marking off banners numbered 1 through 16, with each representing one of the 16 wins it takes to claim the Stanley Cup.

Mission League track championships

Caption

Tyler Asemota, Charlie Sherman, Earnie Sears are standouts

Tyler Asemota, Charlie Sherman, Earnie Sears are standouts

QB Matt Corral debuts for Long Beach Poly

Caption

Transfer is in sharp form at passing competition

Transfer is in sharp form at passing competition

Fifteen questions with Dodgers pitcher Julio Urías

Caption

Dodgers pitcher Julio Urías answers 15 questions about baseball, soccer and ponders who will win when Canelo and Chavez fight. 

Dodgers pitcher Julio Urías answers 15 questions about baseball, soccer and ponders who will win when Canelo and Chavez fight. 

ALSO

ESPN signs Tim Tebow to multiyear deal to continue with SEC Network

Anne Morrissy Merick, who fought for female reporters during the Vietnam War, dies at 83

ESPN lays off Jayson Stark, Jay Crawford and about 100 other on-air personalities and writers


UPDATES:

8:35 a.m.: This article was updated throughout with reporting from the Hartford Courant.

7:35 a.m.: This article was updated with comments from ESPN and additional details.

This articles was originally published as an Associated Press report at 6:35 a.m.

Trump to meet top Russian diplomat at the White House

WASHINGTON — President Donald Trump will meet Wednesday with Vladimir Putin’s top diplomat at the White House on Wednesday, the White House said, marking the highest level, face-to-face contact with Russia of the American leader’s young presidency. It would also signal that the two countries have improved ties that Trump recently described as being at an “all-time low.”

Trump’s talks with Russian Foreign Minister Sergey Lavrov will take place after the Russian’s meetings earlier in the day with Secretary of State Rex Tillerson.

A Russian plan to stabilize Syria after more than six years of civil war is the most urgent foreign policy topic on the agenda. But the meeting will be impossible to separate from the Trump administration’s unfolding political drama in Washington, where FBI and congressional investigations are looking into possible collusion between Trump campaign associates and the Kremlin related to last year’s presidential election. U.S. intelligence agencies accuse Moscow of meddling to help Trump’s chances of victory.

The sigma of the Russia probes has been impossible for Trump to shake. Trump on Tuesday abruptly fired FBI Director James Comey, dramatically ousting the nation’s top law enforcement official in the midst of the bureau’s investigation into Trump’s ties with Russia.

Less than a month into Trump’s presidency, he fired his national security adviser, Michael Flynn, saying Flynn misled senior administration officials about his pre-inauguration talks with Sergey Kislyak, Russia’s ambassador in Washington.

In a Senate hearing Monday, former acting Attorney General Sally Yates said she bluntly warned Trump’s White House in January that Flynn “essentially could be blackmailed” by the Russians because he apparently had lied to his bosses about his contacts with Kislyak.

Trump has said he has no ties to Russia and isn’t aware of any involvement by his aides in any Russian election interference. He calls the various investigations a “hoax” driven by Democrats still bitter that their candidate, Hillary Clinton, was defeated last year.

But in the meantime, his hopes for a possible rapprochement with Moscow, so regularly repeated during the campaign, have been derailed. Ties soured further in April after the U.S. blamed a Russian ally, Syrian President Bashar Assad, for a deadly chemical weapons attack on civilians and Trump fired some 60 cruise missiles at a Syrian air base in response.

After Tillerson visited Putin and Lavrov in Moscow on April 12, Trump said flatly, “Right now we’re not getting along with Russia at all.”

Still, Tillerson’s meeting provided a blueprint for how the former Cold War foes might go about improving ties.

A main focus is Syria, where both governments want to end a civil war that has killed up to 400,000 people, contributed to a global refugee crisis and allowed the Islamic State group to emerge as a global terror threat. The continued fighting between rebels and Assad’s military has complicated U.S. efforts to defeat IS.

Lavrov will be coming to the American capital with a Russian plan to end the violence, after hashing out an agreement with Iran and Turkey last week.

It focuses on the creation of four de-escalation zones. Critical details still need to be finalized and the U.S. response has been cautious, with top officials such as Defense Secretary Jim Mattis saying they’re still studying the concept and its various unanswered questions. The would-be safe zones would not cover areas where the U.S.-led coalition is fighting IS.

Despite the lack of clarity, the possibility of a meeting between Trump and Lavrov would in itself be a sign of some progress.

The Russian diplomat hasn’t visited Washington at all since 2013, a year before Russia’s annexation of Ukraine’s Crimea region and two years before it intervened militarily in Syria to help Assad remain in power.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The Latest: New S. Korean president hints at trip to NKorea

SEOUL, South Korea — The Latest on South Korea’s presidential election (all times local):

12:45 p.m.

Japanese Prime Minister Shinzo Abe sent a congratulatory message to South Korean President Moon Jae-in, saying he looks forward to working together to develop their relationship and tackle North Korean threats.

Abe said Wednesday that both countries had common challenges and he believed they could contribute to the region’s peace and prosperity by cooperating with each other.

Abe said he hopes to meet with Moon as early as possible to discuss issues of mutual interest.

Relations were strained under ousted Park Geun-hye’s leadership over Japan’s wartime sexual exploitation of Korean women known as “comfort women.”

___

12:20 p.m.

New South Korean President Moon Jae-in says he’d be willing to visit rival North Korea under the right conditions.

Moon, speaking Tuesday during his formal oath of office, didn’t elaborate. But he favors a softer approach to dealing with North Korea and its nuclear and missile ambitions than his conservative predecessors.

Moon also said that he will negotiate with the United States, the South’s top ally, and China, Seoul’s top trading partner, over a contentious U.S. missile-defense system deployed in the South. Beijing says the system allows Washington to spy on China’s military operations.

___

12:10 p.m.

South Korean President Moon Jae-in has taken the oath of office in a ceremony at the National Assembly in the capital, Seoul. The oath took place hours after his presidential term began.

Moon assumed presidential duties earlier on Wednesday after the National Election Commission declared him winner of a presidential by-election to replace ousted leader Park Geun-hye, who now awaits a corruption trial in jail.

Moon is also expected to name his nominee for prime minister, the country’s No. 2 job, which needs the approval of lawmakers, and also his presidential chief of staff, later in the day.

11 a.m.

A Chinese state news agency says President Xi Jinping has congratulated Moon Jae-in on his election as the South Korean president.

The one-line dispatch from the official Xinhua News Agency gave no other details.

Relations between Beijing and Seoul have sunk to their lowest point since they established diplomatic relations in 1992. Initially close relations between the two under President Park Geun-hye rapidly deteriorated because of Chinese anger at Seoul’s deployment of a U.S. missile-defense system.

Seoul and Washington say the system known by its acronym, THAAD, is meant to protect against North Korea’s missile threats. Beijing says it threatens China’s own security by an ability to peer into the country’s northeast.

The dispute has sparked widespread commercial retaliation against South Korean businesses and industries including tourism and entertainment.

___

10:20 a.m.

New South Korean President Moon Jae-in has visited a national cemetery where he honored the country’s former presidents, independence fighters and war heroes as he began his presidential duties.

After bowing to honor those buried at the cemetery in Seoul on Tuesday, Moon wrote “A country worth being proud of; a strong and reliable president!” in a visitor book. He was expected to take an oath of office at noon at the National Assembly. He immediately assumed his presidential duties after being declared winner of the special election held after former President Park Geun-hye was ousted in a corruption scandal.

Hundreds of residents gave Moon an emotional send-off near his private Seoul home before he left for the cemetery, shaking his hands, hanging flowers on his neck and asking him to pose with their children, including a baby.

___

9:20 a.m.

New South Korean President Moon Jae-in, taking up his duties as commander in chief, has been briefed by the chairman of the Joint Chiefs of Staff about the military’s preparedness against North Korea.

Moon will be sworn into office at noon Wednesday but has immediately assumed his duties because of the circumstances of Tuesday’s special election.

In his phone call with Army Gen. Lee Sun-jin he said he trusts the military’s ability to protect the nation.

Moon’s Democratic Party says Lee told the president that the South’s military was closely monitoring the North and prepared to “immediately and sternly” respond to potential provocations by the North.

___

8:11 a.m.

South Korea’s election body has officially declared liberal Moon Jae-in as the country’s new president a day after millions voted in an election to replace ousted former leader Park Geun-hye, who now awaits a trial over corruption charges in jail.

The National Election Commission finished counting votes earlier on Wednesday and said Moon gathered 41 percent of the votes, comfortably edging his closest rival, conservative Hong Joon-pyo, who gathered 24 percent of the votes.

South Korea may see a sharp departure from recent policy under Moon, who favors closer ties with North Korea. He says the hard line Seoul’s conservative governments took in the past decade did nothing to prevent the North’s development of nuclear-armed missiles and only reduced South Korea’s voice in international efforts to counter North Korea.

___

3:30 a.m.

The White House is congratulating South Korea’s Moon Jae-in on his election as the country’s next president.

White House press secretary Sean Spicer is noting in a statement South Korea’s “peaceful, democratic transition of power” and he says the administration looks forward to working with Moon “to continue to strengthen the alliance” between the two countries.

South Korea is a key U.S. ally in its push to get North Korea to rid itself of its nuclear and ballistic weapons program.

The liberal former human rights lawyer claimed victory late Tuesday after his two closest rivals conceded. It follows months of political turmoil caused by ousted President Park Geun-hye’s corruption scandal.

___

11:50 p.m.

Liberal Moon Jae-in has declared victory in South Korea’s presidential election after his two major rivals conceded defeat Tuesday.

The election sets up the country’s first liberal rule in a decade.

It follows months of political turmoil caused by ousted President Park Geun-hye’s corruption scandal.

The concessions by conservative Hong Joon-pyo and centrist Ahn Cheol-soo came after exit polls forecast that Moon would win.

___

10:45 p.m.

Two major challengers for South Korean president, a conservative and a centrist, conceded defeat Tuesday, paving the way for liberal Moon Jae-in to claim victory in an election that followed months of political turmoil caused by ousted President Park Geun-hye’s corruption scandal.

The concessions by conservative Hong Joon-pyo and centrist Ahn Cheol-soo followed exit polls that earlier forecast that Moon would win, ending a decade of conservative rule in South Korea and setting up a sharp departure from recent policy toward nuclear-armed North Korea.

The exit poll of about 89,000 voters at 330 polling stations, jointly commissioned by three major television stations and released just after polls closed, showed Moon receiving 41.4 percent of the vote.

___

8 p.m.

Exit polls in South Korea are forecasting a win by liberal candidate Moon Jae-in in an election to succeed ousted President Park Geun-hye.

Polls closed at 8 p.m., and official results are still hours away. But the exit poll jointly conducted by South Korea’s three major television stations shows Moon winning with 41.4 percent of the votes cast in Tuesday’s election. The poll says Moon’s conservative rival Hong Joon-pyo will likely trail him with 23.3 percent support.

Such polls have a low margin of error but are merely a snapshot of the stated intentions of certain voters.

A win by Moon would end a decade of conservative rule in South Korea and could result in sharp departures from recent policy toward nuclear-armed North Korea. Moon has promoted engagement with the North.

___

3 p.m.

South Korea’s election body says nearly 64 percent of the country’s 42.4 million eligible voters cast their ballots as of 3 p.m. Tuesday, representing a faster pace than the previous presidential election in 2012.

The National Election Commission’s measurements on Tuesday included the 11 million who participated in last week’s early voting, which was used for the first time in a presidential election.

The large number of people who cast their ballots early has been seen as a positive sign for front-runner Moon Jae-in.

South Korea’s electorate is deeply divided along ideological and generational lines, and the strong early turnout was seen as being driven by younger voters, who are more likely to support the liberal Moon.

An NEC official projected the final voter turnout of around 80 percent, higher than the 75.8 percent of 2012. He says the winner of the election would be determined at around 2 to 3 a.m. Wednesday. He didn’t want to be named, citing office rules.

___

11:30 a.m.

A Japanese government official says his country is closely watching South Korea’s presidential election and hopes to strengthen bilateral relations with the new leader.

Chief Cabinet Secretary Yoshihide Suga said the neighboring countries share common strategic interests.

He said Tuesday, “We believe Japan-South Korea cooperation on issues such as North Korean problem is indispensable for the peace and stability in our region.”

Suga urged a new president to comply with the 2015 bilateral agreement aimed at resolving the longstanding “comfort women” dispute involving many Koreans and other women in Asia sexually abused at Japanese military brothels before and during World war II. The row persists over a statue built outside the Japanese consulate in Busan.

___

10:30 a.m.

Conservative candidate Hong Joon-pyo has described South Korea’s presidential election as a war between ideologies and accused his liberal rival Moon Jae-in of being aligned with North Korea.

Hong cast his vote in Seoul on Tuesday and later said the election was a “war of regime choices between people, whether they decide to accept a North Korea-sympathizing leftist government or a government that can protect the liberty of the Republic of Korea.” That is South Korea’s formal name.

Opinion surveys have shown Moon as the favorite.

Hong has pitched himself as a “strongman” who can hold his own against other “nationalist” leaders in Washington, Tokyo and Beijing. He also calls for the United States to bring back tactical nuclear weapons to South Korea after withdrawing them in the 1990s.

___

9:20 a.m.

Liberal candidate Moon Jae-in has expressed confidence of winning office as South Koreans vote for a new president.

He cast his vote in Seoul on Tuesday and told reporters later, “I gave all my body and soul (to the election) to the very end.”

Moon was favored in opinion surveys after the huge corruption scandal that led to President Park Geun-hye’s ousting complicated politics for the conservatives.

The 64-year-old Moon thanked people who stood with him to bring change. He said he and his party “invested all our efforts with a sense of desperation, but we also felt a great desire by people to build a country we can be proud of again.”

Park is jailed awaiting trial later this month on bribery, extortion and other corruption charges.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.