Archives par mot-clé : video

Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

As a digital media brand or publisher, you’re already familiar with the importance of being where your audience is online if you want to spread brand awareness, share your message, and grow sales. You know creating branded content and influencer marketing campaigns on select platforms is the best way to reach the audiences you’re targeting.

For most brands, an influencer marketing campaign is usually relegated to popular social destinations like Facebook, YouTube, Instagram, Snapchat, and Twitter. But new platforms keep popping up every year which attract hordes of online audiences and which brands shouldn’t ignore; one such platform is the social video sharing app Musical.ly.

What Is Musical.ly?

Launched in 2014 in China, musical.ly started as a way for users to create 15- to 60-second videos of themselves lip-syncing to popular songs, which they could then edit with proprietary tools and share with friends and family. Musical.ly took off in Asia before making its way to the United States and the rest of the world; by July 2015, it hit #1 in the Apple App Store in 19 countries. The app now boasts over 130 million users (known as “musers”) as of December 2016.

Out of these 130 million musers, 40 million of them are active each month, with 20 million of them in the U.S. alone. Roughly 12 million new videos per day are uploaded to the app, where users are more than happy to spend an average of 3.5 minutes per session viewing this content. At least 60% of the app’s musers are between the ages of 13 and 24, a figure which is equivalent to half of the teenagers in the whole of the U.S.

Musical.ly’s success convinced its founders to launch a live streaming companion app dubbed (appropriately) Live.ly. Many of you might remember this app’s official launch at VidCon in 2016; within a few days, Live.ly saw over 500,000 downloads and beat out apps like Facebook Messenger, Snapchat, and Instagram for the top position in the App Store.

Why Musical.ly Is a Go-To Destination for Influencer Marketing

Musical.ly provides a wealth of opportunity for brand-influencer collaborations, maybe even more so right now than on any other platform as the social video app is still finding a way to sustainably monetize its platform (which usually means there aren’t as many restrictions or requirements in place for branded content, advertising, and influencer marketing campaigns).

Brands and publishers who specialize in music are, of course, the best fit for conducting branded content and influencer marketing campaigns on Musical.ly. The app’s focus on lip syncing means its users are predisposed to liking any tune-based initiative, whether it be a contest, reveal, or special offer. But your brand doesn’t need to be musically-inclined to utilize the app. Alex Hofman, president of Musical.ly’s North America division, told Variety how musers who tell jokes or perform their own songs are starting to grow in popularity, too.

Clearly, musical.ly isn’t a platform brands should be ignoring if they want to reach younger audiences, either. Initially, the app’s teen demographic claimed around 90% of its user base; while that percentage is now at 60%, musical.ly is still an important up-and-coming platform for connecting with highly-engaged, young Gen Z’ers. Additionally, the majority of musical.ly’s users are female, which provides even more opportunity for brands looking to reach a young, female-skewing audience.

How to Leverage the App for Influencer Marketing

Brands looking to push a branded influencer campaign on Musical.ly have a few places to start. As musers begin to make names for themselves on the app, brands can reach out to them to offer a branded deal or sponsored post opportunity. For example, Musical.ly star Jacob Sartorius released his own song “Sweatshirt,” which hit the top ten in iTunes; these digital celebrities are excellent collaborator candidates for brands readying influencer marketing pushes on Musical.ly.

And remember, if your brand works in an area outside of music, other entertainment genres are quickly growing in popularity on the app, as well. Look for stars with engaged fan bases who might be able to show off your next fashion or beauty product, or who might be able to use their dancing skills for an artistic promotional piece.

Digital publishers and brands can also take a cue from Coca-Cola, which in June 2016 with Musical.ly stars like Baby Ariel (13 million subscribers as of September 2016) to produce sponsored posts, encouraging fans to upload their own videos with the hashtag #ShareaCoke to win a FaceTime session with musician Jason Derulo. Good Morning America also hosted its own contest on the lip sync app to win a chance to meet singer Demi Lovato; this initiative pulled in 244,000 entries and around 12.5 million likes on Musical.ly.

Musical.ly’s success is evident, and the app doesn’t seem to be going anywhere anytime soon. As such, brands would do well to take advantage of the platform’s current popularity and conduct branded influencer campaigns sure to attract plenty of raving tween and teen fans.

15 Great White Sharks Off California Beaches Trigger Warnings

A mother of three was attacked while wading at San Onofre Beach less than two weeks ago. Quick-thinking beachgoers likely saved her life by using a surf leash as a tourniquet to stop the bleeding from a massive thigh wound. The woman, Leeanne Ericson, 35, is reported to be in fair condition at a La Jolla hospital after multiple surgeries, according to KGTV in San Diego.

YouTube star Jake Paul’s media company and Virool create vertical video ad studio

YouTube star Jake Paul (centre) with the Martinez Twins

San Francisco-based video advertising startup Virool has teamed up with TeamDom, a teen entertainment company founded by Disney and YouTube star Jake Paul, to a vertical video ad studio.

The pair intend for the studio to enable brands to create vertical video ad content for platforms, like Snapchat, Facebook, Instagram, Spotify, and Twitter, with the help of social media celebrities.

“One of the problems that we have noticed as we were distributing our clients’ videos with our platform was that regardless of how good our targeting or placement of the ad was, if the creative itself didn’t resonate with the viewer, then marketers would struggle to hit their KPIs,” said Alexander Debelov, CEO of Virool. “I am super excited for the launch of Vertical Video Ad Studio with TeamDom, because it allows us to engage our clients in the ad creation process and help them truly succeed with their marketing goals.”

The partnership has already carried out its first campaign for Chinese smartphone manufacturer OnePlus. In the vertical video ad, Jake Paul is tasked with unboxing a OnePlus 3 phone and taking a selfie, while doing barrel rolls in a fighter jet.

“The influencers that we work with have figured out what people want to see. I am excited that we can bring our knowledge and insights to brands,” said Paul, CEO of TeamDom.

Rockchilld talks branding and releasing a music video series

More to the game than just music

Since the inception social media platforms, the do-it-yourself approach to making and marketing music has grown. Artists need to have something more than just an album to get noticed these days and must look to other creative outlets.

Local rapper and producer Andrew Erdman—also known as Rockchilld—completely understands this, which is why he’s in the process of creating 11 interconnected music videos that tell the story of an unsuspected bank heist.

Erdman has already released part one and two through various social media channels.

“We’re doing part three in the coming weeks now,” Erdman says. “The more professional videos will be in the middle of the series, but it should all wrap up in September.”

Part one, titled “Clockwork,” has Erdman running from the heist on top of a city rooftop while sporting a bloodied white dress shirt, slacks, and a pullover mouse mask. This is until he’s chased by a hooded assailant in a black ski mask who wants the takings for himself.

Erdman has been working with local filmmakers Six Six Films since the release of his “Tonight” music video, which was featured during the Edmonton International Film Festival in 2013. Six Six Films had the initial idea to do a bank heist music video series.

“I’m a huge fan of Quentin Tarantino so I think, after part three, we’re going to … jump back into what happened during the [bank heist scenerio]. ” Erdman says.

The lyrics found within a Rockchilld song span from rapid, somewhat freestyle verses to more laid back emphasizing choruses—the lyrical content is all across the map.

Part two of the bank heist series, “Fantastic Highs,” has Rockchilld rapping about his bank conquest using various pop culture references from Street Fighter, South Park, Dragon Ball Z and Lord of the Rings while in a getaway car.

On screen, fortune falls short for Rockchilld again after the same hooded figure from part one viciously rips him out of the car, ending the video.

“It’s great. Part three is basically going to be me getting my ass kicked while rapping,” Erdman laughs.

The person dishing out the beating will be local rapper Esteban Gonzalez—who goes by the name Neftali—and is also featured on the song. Additionally, Gonzalez is Erdman’s partner in their rap group HaiKai. Together they have an album’s worth of content that remains unreleased. This seems to be Erdman’s style. He also has a fully-recorded and mastered EP just sitting in the can, waiting to be released.

“It all comes down to timing,” Erdman says. “I’m trying to work more on the marketing and music video side now, but I think I’ll release it one day.”

Erdman’s music career takes full priority in his life as he writes, records and engineers five songs a week. He also owes many different people he’s met online for the beats he crafts songs around. It all comes back to online branding that artists now need to be conscious of.

“The internet is a flood and it’s impossible to siphon out all of the stuff out there. So to stand out from it, branding is so important,” Erdman says. “Think of Insane Clown Posse. They branded like crazy when things like Pokemon cards were coming out and now everybody knows about the hatchet man.”

Rockchilld

vimeo.com/sixsix

Stephan Boissonneault
stephan@vueweekly.com

Marketing Metrics that Matter [VIDEO] – JOSIC

How do you measure your marketing efforts? Liz Harr breaks down what metrics you should track into these three categories.

Video Transcription

Hi, I’m Liz Harr. Now, at Hinge you probably hear us talk a lot about high growth. Usually, we talk in terms of what marketing techniques might contribute to high growth. But today, I wanna focus on what happens after you’ve decided on what set of marketing techniques you should use to contribute to high growth. And what I’m talking about is how do you measure those? How do you know that you’ve chosen the right ones? Well, it’s all about metrics. And speaking of high growth, we find that firms that fit into that high growth category, on average, track 33% more metrics than their average growth counterparts. It makes sense when you think about why. Metrics are all about holding your strategies accountable, testing them and continually improving.

Now, I think it’s fairly easy to figure out the how around metrics. You know, there are a lot of marketing automation tools and CRMs that help you with that. Some are free, some are not, but there’s a lot out there that helps you figure out the how to track. Really, when we talk with firms, they seem to be confounded with the why and the what, so that’s what I wanna focus on today. And when I talk with firms, I like to help them think about metrics in three categories, and that is visibility metrics, expertise metrics and what we call impact metrics.

So, lets tackle the first one. Visibility metrics are metrics that really give you an indication of how visible you are in the marketplace. So, it’s pretty intuitive. There are three types of visibility metrics that are very impactful when accessing this.

One is website traffic, but you wouldn’t wanna stop at just website traffic in aggregate. You would want to look at the different types of traffic. Direct traffic, organic traffic, referral traffic, social media traffic are just a few.

Another type of visibility metric are social media followers by platform. Now, the reason this is an interesting metric to track is because we know from our other research how much social media plays in terms of driving visibility to you and your firm. So, tracking your followers by platform actually becomes pretty important.

The last thing you can think about tracking when it comes to visibility metrics is your email list size. So, for those of you whose marketing plans have an email component to it, continually measuring the size of that list gives you a very good indication of how visible you are.

Now, the other bucket of metrics to consider tracking are what we call expertise metrics. So, different from visibility, these are metrics that measure, how convincing are you, that you are the expert you say you are your colleagues are.

Now, there are four areas within expertise metrics that you can consider tracking. One is around the content that you produce. If you are tracking metrics at all, you are likely tracking around some sort of content marketing. So, tracking things like downloads of your premium content, your white papers, your guides, tracking your blog traffic, those are very important in terms of understanding how convincing you’ve been that you are the expert.

Second is around PR, and I’m not talking about press releases about a new office, or you hired a new partner. I’m talking about the type of PR that we call guest blogging or earned media coverage.

Third is online endorsements. How often does your thought leadership get shared through different social media channels or inbound links that mention you and your thought leadership? And finally, speaking engagements. How often are you invited to be the keynote of particular conferences and trade shows that are important in your industry? So, each of those are important for understanding expertise.

The third and final bucket of metrics that we like to have our clients focus on are what we call impact metrics. So, how impactful are the marketing strategies you’ve put in place to the bottom line of your firm? Now, there are several of these types you can track.

One is simply inbound leads. How many leads are coming in from form fills? How many emails and phone calls are you getting from the efforts? You can track them back to the specific efforts. Also, just opportunities. What does your CRM say about the number of opportunities coming in to you weekly, monthly and from what source? You can also track proposals. How many? Cumulative value? Where are they coming from? What type? Same thing with wins. How many wins come from new clients, versus existing clients? And there’s two more that are important in terms of impact metrics, and that is simply tracking your firm growth and profitability.

So, I just talked about three buckets of metrics that you will want to target when you’re tracking. And truth be told, every professional services firm out there has their own story, their own growth trajectory, their own sets of clients and prospects. So, the specific metrics you track may differ from firm to firm, but if you think in those three buckets you’ll be on a good way to measuring successfully.

The last thing I wanna leave you with is figuring out, “Okay, I get the three buckets but what, specifically, do I need to track?” And there are four rules of thumb you can use when you’re figuring out what specific metrics to track.

First and foremost is, the metric you select should be continuously available. This isn’t something that you want to start and stop.

Secondly, the metric should have a low component of subjectivity. You want this to be as objective as possible, so that when you and your team are reviewing these you don’t start second-guessing the data.

Third, you want the metric to be accepted by your team as relevant. So, if email marketing isn’t a big piece of your overall marketing strategy, you probably aren’t gonna spend a lot of time tracking open rates and the like, whereas another firm may.

And finally, the last rule of thumb is that it should be easy to monitor. This is something that, if it requires a lot of energy in seeking out, and measuring and interpreting it, it probably won’t be tracked regularly.

So, I hope that you will incorporate metrics in your 2017 marketing strategy because it really is, far and above, the best way to hold your strategy accountable. Thank you.

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US video marketing company launches London office to spearhead …

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Jefferson Davis disappears as New Orleans removes another tribute to the Confederacy

Jefferson Davis served as the first and only President of the Confederate States of America, though his legacy as rebel leader does not exactly shine in the historical record. The Civil War Trust notes that “Davis’ popularity and effectiveness were not enhanced by the growing numbers of Confederate defeats,” and Davis was captured in the waning days of the war by Union soldiers after he had fled the Confederate capital in Richmond.

Still, Davis is celebrated in pockets of the South for his part in the Confederate cause, with highways, high schools and more named in his honor.

For more than 100 years, there was also a prominent statue of Davis in New Orleans.

But that changed overnight, as the statue was removed from its longtime perch — along Jefferson Davis Parkway, no less — following days of tension and protests.

As the 116-year-old statue came down just after 5 a.m. local time Thursday, “a cheer went up from some of the dozens of protesters on the scene who have been pushing for the monument’s removal,” the Associated Press reported. “It was then lowered behind trucks encircled around the monument’s base and out of view of media gathered on the scene.”

It was the second monument to rebel heritage to come down in New Orleans in the past month; in late April, workers dismantled the Battle of Liberty Place monument, which honored members of the Crescent City White League who died trying to overthrow the New Orleans government after the Civil War.

“Three weeks ago we began the process of removing statues erected to honor the ‘Lost Cause of the Confederacy,’” Mayor Mitch Landrieu (D) said. “This morning we continue our march to reconciliation by removing the Jefferson Davis Confederate statue from its pedestal of reverence.”

The Davis statue and the Liberty Place monument were ordered removed in 2015, after city meetings that the Times-Picayune described as rowdy and sometimes racially divided. Two other memorials to rebel leaders — Gens. Robert E. Lee and P.G.T. Beauregard — have also been condemned, though the city has not said when they will be removed.

City officials have refused to provide precise dates, because of threats made against contractors involved in removing the statues. The Liberty Place monument was taken down by masked workers operating under the cover of darkness — and the protection of police snipers

The removal process has been stalled in courts, though a last-ditch effort to block the removal of the Beauregard monument was rejected Wednesday by a Louisiana judge, the AP reported.

“This has gone on an inordinate amount of time,” Judge Kern Reese said as he outlined reasons for his refusal to grant an injunction protecting the statue of Gen. P. G. T Beauregard. It was a reference to state and federal court battles that delayed removal of the Beauregard monument and three others for more than a year.

The huge bronze image of Beauregard on horseback sits in the center of a traffic circle at the entrance to New Orleans City Park. Those who don’t want it removed argued that it belongs to a park board and, therefore, the city has no authority to remove it.

Reese’s rejection of an injunction means the city can remove the statue pending further proceedings in his court. Richard Marksbury, a New Orleans resident and monument supporter, said he may go to an appeal court to block removal.

Tensions have been high as the city continued preparations to topple more monuments.

Scenes around the city’s last few Confederate statues had taken on a certain battlefield air since Landrieu ordered one dismantled under sniper cover, and promised the others would soon fall too.

And sympathizers of that “lost cause” have risen up in response.

“A man points at a machine gun held by a statue supporter” was how the New Orleans Times-Picayune captioned a recent photo from a protective vigil around the monument to Davis.

“The Battle of New Orleans,” they call it — the statues’ defenders and detractors alike.

But on Sunday, as plans for rival demonstrations provoked pleas of “reinforcements” from across the country, the scene remained largely nonviolent.

Some of those adversaries marched in a second-line parade to the traffic circle where Lee’s statue stands — centurion-like, stationed above the tree line atop a white stone pedestal — to protest the monument’s place in the circle and to bury Lee’s place in history, which some revere and others revile. They were met by Confederate-flag wavers keeping vigil there, some wearing riot gear or motorcycle helmets.

Three people were arrested, all men defending the monuments and charged with disturbing the peace after getting into a skirmish.

At Lee Circle, there was some yelling between the pro-monument and anti-monument crowds and some icy stares. Much of the fury and the verbal challenges came from the monument defenders, who appeared to be outnumbered by the second-line participants by at least two to one.


Supporters of Confederate monuments demonstrate across the street from the Jefferson Davis statue in New Orleans, in anticipation of its removal. (Gerald Herbert/AP)

Four days later, as the Davis statue was coming down, an op-ed by Landrieu, the mayor, was published on The Washington Post’s website.

“Getting here wasn’t easy,” he wrote. “It took a two-year review process, a City Council vote and victories over multiple legal challenges. The original firm we’d hired to remove the monuments backed out after receiving death threats and having one of his cars set ablaze. Nearly every heavy-crane company in southern Louisiana has received threats from opponents. Some have likened these monuments to other monuments around the world from bygone eras, and have argued that civic resources would be better spent trying to educate the public about the history they embody. Respectfully, that’s not the point. As mayor, I must consider their impact on our entire city. It’s my job to chart the course ahead, not simply to venerate the past.”

He added: “The record is clear: New Orleans’s Robert E. Lee, Jefferson Davis and P.G.T. Beauregard statues were erected with the goal of rewriting history to glorify the Confederacy and perpetuate the idea of white supremacy. These monuments stand not as mournful markers of our legacy of slavery and segregation, but in reverence of it. They are an inaccurate recitation of our past, an affront to our present and a poor prescription for our future.

“The right course, then, is to excise these symbols of injustice.”

This post has been updated.

Students boo Betsy DeVos as commencement speaker at historically black university

DAYTONA BEACH, Fla. — Graduating students booed Education Secretary Betsy DeVos as she spoke here Wednesday at Bethune-Cookman University’s commencement, and many turned their backs to protest her appearance at the historically black school.

The speech was part of the Trump administration’s ongoing effort to reach out to historically black colleges and universities. Many students and alumni had objected to having DeVos as speaker in part because they said that outreach is an empty gesture or because they were offended by a remark she had made about historically black schools. But the university president defended DeVos’s work as a philanthropist and her commitment to education.

The speech attracted national attention at a time of heated debates over academic freedom. At many schools, protests have broken out when students objected to the views of controversial speakers, while others defended their right to voice unpopular views. Some saw the demonstrations against the speech as righteous indignation, while others saw a lack of civility.

At Bethune-Cookman, alumni and others delivered petitions this week to administrators with thousands of signatures demanding that DeVos not be allowed to speak. The state’s NAACP chapter called on the university president to resign, and a national teachers’ union amplified the opposition.

On Wednesday, graduates came into the auditorium smiling, many with flowers and other decorations plastered on their mortarboards, and listened to the ceremony politely, until Edison Jackson, the university’s president, introduced Omarosa Manigault, an adviser to President Trump. Students started booing. Jackson stopped and said: “You don’t know her. You don’t know her story.”

School leaders at the front of the room and some faculty applauded as he introduced DeVos to give her an honorary doctorate. But many students booed. When she began speaking, thanking Jackson, the room erupted with shouts. DeVos had to raise her voice as she thanked the moms attending the ceremony.

About half of the 380 graduates turned their backs on her.

“Choose which way you want to go,” Jackson said sternly as the disruptions continued.

Many later sat down, but shouts continued as she spoke, saying that one of the hallmarks of higher education and democracy is the ability to converse with and learn from those with whom they disagree.

DeVos pledged the administration’s support to their success. “I am at the table fighting on your behalf,” she said. In her speech, she talked of the importance of historically black schools and of year-round Pell grants for students from low-income families.

She also talked about the need to listen to other viewpoints and noted the increasing polarization evident on cable news and social media.

“Let’s choose to hear one another out,” she said at one point.


Secretary of Education Betsy DeVos listens to a presentation during a visit to the Excel Academy Public Charter School in Washington on April 5. (Reuters/Joshua Roberts)

When she spoke about how she would later visit the home and gravesite of the school’s founder, civil rights activist and educator Mary McLeod Bethune, some in the crowd could be heard shouting, “No!”

DeVos told graduates: “Dr. Bethune believed students — you — had an unlimited potential to affect positive change, and with good reason.  She’d done it herself.

“As you leave, each of you will be called to embody courage in different ways and to rise to different challenges. The way you answer those calls will determine not just the future of you and your homes, but of your communities, this great nation and your world. . . .

“The natural instinct is to join in the chorus of conflict, to make your voice louder, your point bigger and your position stronger. But we will not solve the significant and real problems our country faces if we cannot bring ourselves to embrace a mind-set of grace. We must first listen, then speak — with humility — to genuinely hear the perspectives of those with whom we don’t immediately or instinctively agree.”

Donjele Simpson, who graduated with a bachelor’s degree in psychology, was one of a dozen students who kept their backs turned on DeVos for almost all of her speech. “She made racist comments about HBCUs, she doesn’t know anything about us, and she has the nerve to come down here and speak to us,” Simpson said. “And then she has the nerve to speak about Mary McLeod Bethune’s legacy. What does she know about that?”

Earlier in the day, DeVos met with 12 student leaders, including Jacari Harris, a junior and former student body president, who said he was thrilled to have DeVos at his school. “She’s awesome. I’m so glad she’s here,” Harris said. “She’s very transparent. She has a listening ear. We told her about some of the issues we are facing, about students who are single parents or come from single-parent families, even students who are homeless, and she agreed that we need to find a way to address all of this. She knows the need. It was a great dialogue.”

Tensions had been high for days. On Tuesday, protesters delivered petitions signed by thousands of people demanding that university leaders drop plans to have DeVos speak.

“I was in shock,” said graduating student Jasmine Johnson, describing her reaction when she learned who would address her and her classmates. She said she doesn’t think DeVos — a philanthropist and strong proponent of school choice, private and charter schools — understands public schools or historically black colleges.

“For someone to come and speak at my commencement that cannot relate to me or know what I have been through is kind of like a slap in the face,” she said. And she worries her student loans will be even more difficult to pay back under the Trump administration’s actions.

Jackson wrote in a letter to the campus community that a willingness to engage with varying viewpoints is a hallmark of higher education. “I am of the belief that it does not benefit our students to suppress voices that we disagree with or to limit students to only those perspectives that are broadly sanctioned by a specific community,” he wrote. “If our students are robbed of the opportunity to experience and interact with views that may be different from their own, then they will be tremendously less equipped for the demands of democratic citizenship.”

A spokeswoman for the Education Department, Elizabeth Hill, wrote in an email before the event that DeVos “is looking forward to delivering the 2017 Commencement Address at Bethune-Cookman University and to engaging in productive dialogue with the students, faculty, and staff during her visit.

“Commencements are a time to celebrate the graduates and that’s what she will be focused on while at B-CU on Wednesday.”

The commencement speech, DeVos’s first as education secretary, is the latest effort by Trump and his administration to reach out to historically black colleges. Over the past several months, that outreach has been marked, including an Oval Office meeting with scores of college leaders. And it has at times been awkward, as when DeVos described such schools as pioneers of school choice — words that her opponents repeated often. She has also noted that African Americans had been systemically excluded from quality, or any, education at the time.

On Friday, Trump seemed to signal that a key funding source for such schools might be unconstitutional, startling HBCU leaders who have relied on the funds for decades. On Sunday, he followed that with a statement of “unwavering support” for historically black colleges.

So DeVos’s speech at the Daytona Beach school came at a particularly fraught time.

Dominik Whitehead, a 2010 graduate of Bethune-Cookman working as a community organizer and political activist, started a petition online. He said he grew up hearing about the school’s founder, whose legacy is honored there. He said he didn’t object to DeVos coming to campus to speak, but felt she was the wrong person to represent the school at commencement.

“Do not use Bethune-Cookman as a photo op,” he said Tuesday, shortly before delivering petitions to the administration building. “Come to the table with something that is going to actually do something, in terms of policy, funding.”

The NAACP Florida State Conference called on DeVos to decline to give the speech. If she speaks and is given an honorary degree, it would be insulting to minorities, women and all communities of color, Adora Obi Nweze, the NAACP Florida State Conference president, said in a written statement.

State and national education unions dove into the fight as well.

People are outraged, said Fed Ingram, vice president of the Florida Education Association and a graduate of the school. Ninety percent of students who attend Bethune-Cookman were educated in public schools, he said. “This is a woman who throughout her ‘career’ has condemned public schools, has said these are dead-end schools.”

Randi Weingarten, president of the American Federation of Teachers, said Tuesday, “The kids have worked really hard at a historically black college without the resources they need to get an education in a school that was created because of segregation and discrimination.” The choice movement grew out of segregation, she said. “Those of us who are neither students nor alums are just a megaphone,” she said, for that message.

It’s a powerful megaphone: They said they had collected more than 50,000 digital signatures on the three petitions in a matter of days.

Joe Petrock, chairman of the board of trustees for Bethune-Cookman, took the NAACP to task for calling for Jackson’s ouster. “The NAACP has done some great, great things over the years, we can’t take that away from them,” Petrock said in a news conference before the ceremony. “But now I would challenge them to raise some funds to help support this school and our students.”

Jackson responded on campus radio Tuesday afternoon to the petitions, challenging those who brought them to be supporters of the school, to donate, to work for positive change. He spoke of the importance of working with people with influence, even if they seem to have an opposing viewpoint, and persuading them of the needs. He said he wanted to get DeVos to recognize that there are children who are suffering and falling by the wayside. And he said he wanted to be at the table. He cited an expression: “ ‘If you’re not at the table, you’re on the menu.”

“The truth of the matter is that she is passionate about education,” he said.

Jackson told reporters at a news conference before the ceremony that he respects the right of his critics to disagree but that he believes the university was lucky to have DeVos as the speaker. “Can you imagine how many institutions would love to have the secretary of education, the highest education officer in the land, be their commencement speaker? Can you imagine the doors this could open?” Jackson said.

Read her full remarks as prepared here:

Prepared remarks by Secretary of Education Betsy DeVos to Bethune-Cookman University’s commence…

Snapchat’s growth stalls in Facebook’s shadow in 1Q report

NEW YORK — Facebook has been bent on copying Snapchat ever since the social media giant tried unsuccessfully in 2013 to buy what was then an ephemeral photo-messaging app.

Now, the company behind Snapchat is hoping to copy some of its larger rival’s own practices, at least with respect to courting new users — and, with them, advertisers.

But it’s not going so well.

On Wednesday, Snap Inc. announced a massive loss and a continued slowdown in user growth, while revenue fell below Wall Street’s expectations in its first earnings report as a public company. Just a week earlier, Facebook posted double-digit revenue growth for the first quarter — much as it has consistently since its initial public offering in 2012.

Snapchat reported 166 million daily active users in the latest quarter, an increase of just 36 percent from a year earlier. In its first post-IPO report in 2012, Facebook also disappointed investors when its daily user base grew by only 32 percent. But at that point, Facebook had 552 million regular users, more than three times as many as Snapchat.

WHERE THE MONEY WENT

Almost $2 billion of Snap’s $2.2 billion loss in the January-March period involved stock compensation costs related to the company’s initial offering. Facebook had similar costs of roughly $1.3 billion.

But Facebook’s revenue was $1.18 billion in its first quarter as a public company. Although Snap’s revenue nearly quadrupled in the latest quarter, it only rose to $150 million. And that still undershot the $158 million analysts polled by FactSet had expected.

Snap’s stock fell $5.50, or 24 percent, to $17.48 in after-hours trading.

COPYCATS

Growth in Snapchat’s user base began to slow down last year after Facebook’s Instagram copied Snapchat’s “stories” feature, which lets users post short video clips that disappear after 24 hours. Not to miss out on the trend, Facebook also launched disappearing stories this year.

And let’s not forget about WhatsApp, the Facebook-owned messaging service that came out with “status,” which lets people post photos and videos that disappear after 24 hours. See a trend here?

ALL ABOUT THE MESSAGING

Matt Britton, CEO of social media marketing company Crowdtap and an expert on millennials, believes Snapchat has “gotten ahead of itself” in pushing out new features, when what it does best — and what it’s most used for — is one-on-one messaging.

“If you ask any teen how they use Snapchat, (most) say they use it to text people,” Britton said. He said he’s seen a lot of teens replace the telephone icon at the bottom of their phones’ most-used apps with the Snapchat app. Why call when you can snap, after all?

NOT A SOCIAL NETWORK

Snapchat’s Stanford-dropout CEO, Evan Spiegel, has long insisted that his company is not a social network but a “camera company.” Unlike Facebook, Twitter or Instagram, Snapchat isn’t connecting networks of people. You could use it with just one other person, if you wanted.

Britton sees challenges for Snapchat’s non-messaging features, such as stories and a “discover” option that lets users keep up with news, sports or celebrities. These features aren’t what many users go to Snapchat for.

Snapchat, like Facebook, is also experimenting with augmented reality, a blending of the virtual and physical worlds, but it’s still hard to tell how that will make money or have broad appeal.

In Wednesday’s conference call with analysts, Spiegel sought again to distance Snapchat from the likes of Facebook, pointing out that its main focus was not to get as many users to sign up as possible.

“If we had just in the beginning encouraged snapchatters to add all their friends in (their) contact book instead of just few of them, they might be really uncomfortable creating snaps and adding them to their stories,” he said, according to a transcript of the call.

GROWING UP

As popular as Snapchat is with young people, they won’t be young forever. If the company wants to expand its user base, it will have to broaden its reach to include older people.

“Right now they clearly have a loyal user base in the younger population, but the over 30 year old demographic is one of the most attractive segments for advertisers because of their spending power,” Eric Kim, managing partner at venture capital firm Goodwater Capital, wrote in a report.

Teens, though, don’t necessarily want to use the same messaging and socializing tools that their parents and grandparents are using. So Snapchat can either keep up with the younger generations and “their evolving behaviors and attitudes,” or grow up with its original audience as it ages, said Jessica Liu, an analyst at Forrester Research.

“If they attempt to tackle both, Snapchat will discover that meeting the needs of a 15 year old vs. a 30 year old will be very different,” Liu said in an email.

TO COPY OR BUY?

As Facebook keeps copying Snapchat, what can Snapchat do to stay ahead?

“They need to acquire the next Snapchat — companies that are doing one thing right,” Britton said. This could be an app such as Houseparty, a group video chat app that’s popular with teens, or Musical.ly, a video social network that lets people create and share short music videos.

Of course, Facebook presumably won’t be far behind in copying that, either.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

FBI agent groups dispute Trump’s rationale for Comey firing


FBI Director James Comey pauses as he testifies on Capitol Hill in Washington, Wednesday, May 3, 2017, before the Senate Judiciary Committee hearing: quot;Oversight of the Federal Bureau of Investigation.quot; (AP Photo/Carolyn Kaster)

FBI agents say former director James Comey enjoys enormous support among the 35,000 people who work for him. | AP Photo

‘His support within the rank and file of the FBI is overwhelming.’

As the White House scrambled to explain President Donald Trump’s sudden firing of FBI Director James Comey, one of the main reasons given was that the nation’s top law enforcement agent had lost the support of his own rank and file.

At best, that assertion has little basis in reality, according to the two people in the best position to know. More likely, they said, available anecdotal evidence suggests that it’s flat out wrong.

Story Continued Below

In interviews with POLITICO, the heads of the two associations representing current and retired FBI agents, analysts and other personnel said that by all available measures, Comey enjoys enormous support among the 35,000 people who work for him, and the many thousands of others who have retired or left the bureau.

“His support within the rank and file of the FBI is overwhelming,” said Thomas O’Connor, a working FBI special agent who is president of the FBI Agents Association.

Comey’s firing “was described to me today by at least three agents as a gut punch to the organization,” said O’Connor, a counterterrorism agent in the FBI’s Washington, D.C., field office. He said neither agents, nor the association « saw this coming, » and didn’t think Comey did anything to deserve such treatment.

On Wednesday, White House spokeswoman Sarah Huckabee Sanders said Trump’s “termination” of Comey came after the President learned that the Justice Department and “bipartisan members of Congress” had lost confidence in the FBI director.

“Most importantly, the rank and file of the FBI had lost confidence in their director,” Sanders said. “Accordingly, the president accepted the recommendation of his deputy attorney general to remove James Comey from his position.”

O’Connor disputed Sanders’ characterization: “I believe that that is not the perception of the FBI at all.”

Comey certainly had his detractors among some current and former FBI agents, especially for his decision not to prosecute Hillary Clinton after investigating her use of a homebrew server for work emails as Secretary of State, as well as allegations over misconduct at the Clinton Foundation.

Greg Roman, an intelligence analyst in the FBI’s Kansas City field office, said Comey’s handling of the email probe, and his public explanations for not filing charges, “politicized the FBI, and it shook my confidence in his leadership abilities.”

In an internal FBI employee survey in March 2017 that he provided to POLITICO, Roman wrote, “To say I was and am disappointed in Director Comey is an understatement, and I doubt I am hardly alone [in] saying this. … I hope Director Comey can ‘right the ship,’ and I pray that he can do so.”

But the two associations representing current and former FBI agents have been getting a steady flow of calls, emails and texts since Monday evening, virtually all of them lamenting Comey’s firing, and seeking answers as to why.

The FBI Agents Association, which O’Connor said has 13,000 members, issued a statement Tuesday night urging caution in the naming of a new FBI director given the job’s importance, and praising Comey for his “service, leadership, and support for Special Agents during his tenure.”

“He understood the centrality of the Agent to the Bureau’s mission, recognizing that Agents put their lives on the line every day,” the statement said.

But since his firing, and in the months leading up to it, many agents contacted the association to urge it to do more to support Comey, O’Connor said.

“Most agents can’t talk to the press,” he said, but many were growing ever more agitated as Comey withstood withering criticism.

“They overwhelmingly want us to come out even stronger for Director Comey than we have, saying the association should do more,” O’Connor said. “Now they want to know the reason this happened. And what’s going to happen to the FBI now that Comey is gone?”

Newly installed Deputy Attorney General Rod Rosenstein argued that Comey overstepped his bounds in a letter to Attorney General Jeff Sessions outlining his reasons for why the FBI needed new leadership.

Sanders did as well during the White House news conference.

While agents and other FBI personnel clearly have divergent viewpoints on Comey’s handling of particular investigations, most believed the director always acted in the best interests of the FBI, especially in trying to make sure politics didn’t interfere with the bureau’s investigations, O’Connor said.

“They believe in the guy, they follow his leadership,” he said, “and they knew that when Director Comey told them something, that it was accurate, Constitutional and apolitical.”

Nancy Savage, executive director of the Society of Former Special Agents of the FBI, said many current and retired agents were hopping mad — not only about Comey’s firing, but also over how it was handled, with the FBI director finding out via a TV monitor while delivering a speech to agents in Los Angeles.

“My friends who are on duty have been texting me and they are appalled,” said Savage, a former FBI special agent who retired in 2011 after a long career in the criminal division. “People were upset about losing him, and how he was informed. That’s appalling to our membership. He was a well-respected, well-liked director.”

Savage, who was also the longtime head of the FBI Agents Association, said neither group conducts any kind of scientific survey to measure the popularity of FBI directors. Like O’Connor, she said she was basing her assessment on anecdotal input from the society’s 8,500 retired FBI members and other factors, including events and field visits.

And like O’Connor, she said Comey’s handling of the Clinton and Trump investigations evoked strong feelings among current and former agents, and even some sharp criticism:“Certain disgruntled people are probably talking, and that will always happen in the agency.”

During Savage’s 34 years at the bureau, she worked under 10 directors or acting directors, including William Webster, William Sessions, Louis Freeh and Robert Mueller. Some of them, especially Mueller, “came in at a very difficult time, to a very difficult job and tried to make changes in an organization” that was often resistant to them.

As a result, she said, some of the other directors had a very mixed level of support among the rank and file. “I’ve heard negative things about other directors, but an overwhelmingly positive response on Comey. And that’s not always the norm.”

Savage was one of a small group of former agents who met last Friday with Comey at FBI headquarters to discuss some of his strategic initiatives for the bureau. As usual, she said, he was upbeat, and eager to explain his plans for upgrading information technology tools to better equip agents for fighting high-tech and cyber crime.

Wednesday evening, Comey finally commented publicly on his firing the day before. But instead of criticizing Trump’s decision or defending his actions, he sent a note to bureau employees that conveyed that their affection for him was mutual.

“I have long believed that a President can fire an FBI director for any reason, or for no reason at all. I’m not going to spend time on the decision or the way it was executed,” Comey wrote. “I hope you won’t either. It is done, and I will be fine, although I will miss you and the mission deeply.”