Archives par mot-clé : video

Casualties after London Bridge ‘knife and van incident’

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People run down Borough High Street as police are dealing with a major incident at London BridgeImage copyright
PA

Image caption

People running down Borough High Street on the south side of London Bridge

More than one person has died after an incident possibly involving a vehicle and stabbings in the London Bridge area of the capital, police have said.

Armed police responded to reports of a van hitting pedestrians on the bridge in central London.

The Met Police said officers were also at Borough Market nearby where they were responding to reports of stabbings.

The force said they were also attending a reported incident in Vauxhall.

Downing Street said: « The prime minister is in contact with officials and is being regularly updated on the incident at London Bridge. »

Transport for London said the bridge has been closed in both directions due to a « major police incident ».

Bus routes were being diverted and the neighbouring Southwark Bridge has also been shut, it added.

TfL said there were further closures in Borough High Street, where armed police were later seen. On the north side of the river, Lower Thames Street was closed.

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Image caption

Armed police were sent to Borough High Street

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BBC reporter Holly Jones, who was on the bridge at the time of the incident, said the van was driven by a man and was « probably travelling at about 50 miles an hour ».

« He swerved right round me and then hit about five or six people. He hit about two people in front of me and then three behind, » Ms Jones told the BBC News Channel.

Media captionBBC reporter Holly Jones saw the incident

Five or six people were being treated for injuries after the vehicle mounted the pavement and hit them, she said.

« I’d say there are about four severely injured people. They all have paramedics assisting them at the moment. »

She said the van, which was travelling from the direction of central London, headed towards the south side of the river.

Ms Jones later reported seeing a man being arrested by police. She said he was handcuffed and had his shirt off.

She said a French woman was among the injured and who told her she did not know where the two people who had been with her were.

London Ambulance Service tweeted: « Multiple resources attending an incident at #LondonBridge, please avoid the area ».

Speaking to the Press Association, Will Orton described being in a pub in the area and seeing people coming running inside.

« We didn’t really know what was going on, » he said.

« We thought maybe there was a fight or something outside. And then there were almost hundreds of people coming inside.

« The bouncers did a really good job, they shut the doors and locked everyone in. There was panic – it seemed like it was literally outside the door. People were coming inside and saying they had witnessed people being stabbed. »

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PA

Image caption

Police and ambulance could be seen on the south side of London Bridge

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In Asia, Mattis addresses concerns about North Korea and China — and Trump’s agenda

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Defense Secretary Jim Mattis attends the IISS Shangri-La Dialogue Asia Security Summit on Saturday in Singapore. (Bloomberg)

SINGAPORE — Defense Secretary Jim Mattis sought Saturday to reassure jittery allies in the Pacific about President Trump’s nationalist agenda while delivering a speech that cast North Korea as an “urgent military threat” and cited China for its military actions in the South China Sea.

Mattis, speaking here at the Shangri-La Dialogue defense summit, said that the Trump administration is encouraged by China’s “renewed commitment” to pressure North Korea to stop its nuclear weapons program, but that the United States will not accept China’s military buildup in the South China Sea.

“While competition between the U.S. and China, the world’s two largest economies, is bound to occur, conflict is not inevitable,” Mattis said. “Our two countries can and do cooperate for mutual benefit. We will work closely with China where we share common cause.”

[Pentagon chief arrives in Singapore after Trump pulls out of Paris climate deal]

The comments came after weeks of the Trump administration seeking to stop North Korea from carrying out a success of tests with ballistic missiles and nuclear weapons. But the appearance also marked the defense secretary’s first public remarks since Trump withdrew Thursday from the Paris climate agreement, the latest in a series of decisions that have raised concerns among allies about whether the United States is withdrawing from the international stage.

Mattis did not mention the Paris agreement in his speech, but was asked afterward by an Austalian delegate about Trump’s resistance to several global alliances. The delegate, Michael Fullilove, citing Trump withdrawing from both the Paris agreement and the 12-nation trade deal known as the Trans-Pacific Partnership and repeatedly criticizing the North Atlantic Treaty Organization.

Mattis responded by saying that “obviously we have a new president in Washington, D.C.” and that “there will be fresh approaches taken.”

But he added that the United States will remain an international leader, and that Americans accept that “like it or not, we are part of the world.” That carries through, he added, despite deep frustration among some of them that their nation has been asked to shoulder at times an “inordinate burden” on the world stage, he said.

Mattis cited American isolationism in the 20th century before World War II, and the lessons learned then. America was happy at one time “between our two oceans,” but realized after the war “what a crummy world if we all retreat inside our own borders,” he said.

Then he paraphrased an old quote often attributed to former British Prime Minister Winston Churchill.

“To quote a British observer of us from some years ago: Bear with us. Once we have exhausted all possible alternatives, the Americans will do the right thing,” Mattis said, drawing some laughter. “So, we will still be there. And we will be with you.”

Mattis cited Trump’s trip to Brussels last month to meet with NATO leaders and the defense secretary himself going to Japan and South Korea within days of taking office as examples of how the United States is still involved on a world stage.

“We’re there, and I can give you absolute optimism on this issue,” Mattis said.

Mattis has sought to keep a low profile on his trip, declining to do customary interviews with reporters traveling with him on his plane. He has often advocated positions at odds with Trump’s more nationalist tendencies, calling for the United States to remain an active part of NATO, fulfill promises that it already has made to international partners, and prepare its military for how climate change could lead to new missions.

In his speech, Mattis acknowledged the difficult diplomacy involved in getting China to act against North Korea, a longtime trade partner that shares a border.

While President Trump has said that he is confident that Chinese President Xi Jinping will “try very hard” pressure Pyongyang, a Chinese trade partner, Mattis made it sound it less certain that will happen.

“Ultimately, we believe China will come to recognize North Korea as a strategic liability, not an asset,” Mattis said.

North Korea, Mattis said, is the major threat in the region and at odds with the international community. China, on the other hand, is a growing power that has benefited from 70 years of peace in the Pacific, but disregarded the concerns of some other Pacific nations, the secretary said.

Mattis said China’s construction of bases and man-made islands in the South China Sea is problematic due to the “nature of its militarization, China’s blatant disregard for international law and its contempt for other nations’ interest its effort to dismiss non-adversarial resolution of issues.”

The defense secretary added: “We oppose countries militarizing artificial islands and enforcing excessive maritime claims unsupported by international law. We cannot and will not accept unilateral, coercive changes to the status quo.”

But Mattis said that there is much more in common between the United States and China than the threat North Korea poses, and that he does not consider it a “binary” issue in which the United States can get help from China on North Korea only if Washington “walks away from its values” in making sure international waters remain open to all.

“The problem is North Korea, and if we want to stop the bringing of more military capability into the northwest Pacific, then we have to address the problem that is the threat to Japan, to South Korea and all the other nations,” Mattis said.

Related on Checkpoint:

With eyes on North Korea, the U.S. successfully destroys a mock ICBM over the Pacific

To counter North Korea, admiral says the U.S. should consider adding ballistic missile interceptors in Hawaii

U.S. military deploys advanced missile system to South Korea, citing North Korea threat

White House weighs blocking Comey’s testimony

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The White House faces a dilemma over whether to try to block former FBI Director James Comey’s highly anticipated testimony before Congress next week about his conversations with President Trump.

By scheduling a hearing next Thursday, the Senate Intelligence Committee is forcing Trump to decide if he wants to invoke executive privilege in an attempt to stop his fired FBI chief from speaking.

Comey is expected to be asked about a number of his private conversations with Trump, including one in which the president reportedly asked him to ease off an investigation into ousted national security adviser Michael Flynn and another in which Trump allegedly asked for the law enforcement official’s loyalty.

The former FBI director is said to have kept detailed notes about his talks with Trump and revealing their contents could prove damaging to the president.

The White House on Friday refused to rule out the possibility of Trump invoking his presidential powers to block Comey’s testimony.

“I have not spoken to counsel yet, I don’t know how they’re going to respond,” White House press secretary Sean Spicer told reporters.

In an interview earlier Friday with ABC News, senior Trump adviser Kellyanne Conway indicated the president would allow the former FBI director to appear, saying, “We’ll be watching with the rest of the world when Director Comey testifies.”

“It’s more important to have somebody testify under oath, frankly, than to have his friends and his former colleagues out there speaking to the media not under oath,” Conway said on “Good Morning America.”

But when pressed if Trump would invoke executive privilege, Conway said, “The president will make that decision.”

Trump ignored shouted questions from reporters at the White House about whether he would try to block Comey’s testimony.

Legal experts say Trump can attempt to claim privilege, but warn that such a move could spark major backlash and would be unlikely to succeed.

Executive privilege is a legal concept that allows presidents to withhold certain information from Congress or other government offices in the name of national security or protecting his right to have sensitive, private conversations with administration officials.

But experts say that any assertion of privilege Trump makes on the grounds of national security or confidentiality would be undermined by the fact that Trump has spoken publicly spoken – in interviews, tweets and in front of reporters – about his talks with Comey.

“He could certainly argue that those conversations are covered by executive privilege,” said Jack Quinn, a longtime Washington lobbyist and White House counsel to former President Bill ClintonBill ClintonWhite House weighs blocking Comey’s testimony Was politics the trump card in court’s travel ban decision? Bill Clinton on Trump’s Paris decision: ‘We owe our children more’ MORE. 

“The response from the Hill would be along the lines that he waived that privilege or it never existed because he communicated in such detail about it in public ways, » Quinn said.

In his May 9 letter informing Comey of his firing, Trump wrote that the FBI director informed him “on three separate occasions, that I am not under investigation.”

The president doubled down on that claim two days later in an interview with NBC News.

“And during the phone call, he said it. And during the other phone call, he said it,” Trump asserted. “So, he said it once at dinner, and then he said it twice during phone calls. »

“Several cases have held over time that the executive privilege provision must not be used to cover up misconduct,” said Andy Wright, a professor at Savannah Law School who served as an associate White House counsel to former President Barack ObamaBarack ObamaWhite House weighs blocking Comey’s testimony Susan Rice: Trump’s moves ‘a whole lot of winning’ for Russia, China Bloomberg pledges M to UN to cover US climate share MORE.

Because Comey is no longer a government employee, it’s not clear whether an executive privilege claim would be enforceable.

The move is typically used to block current employees from speaking out or releasing information, or protect former employees who don’t want to testify about their time in government. For example, former President George W. Bush invoked privilege to deny congressional requests for former White House counsel Harriet Miers to testify as part of a probe into U.S. attorney firings.

But all indications are that Comey wants to testify publicly about his interactions with Trump. Now that he is out of government, the president has few tools to stop him from doing so, unless Comey or the Senate Intelligence Committee decide to honor a possible privilege assertion.

Trump could also open himself up to legal challenges if he decided to assert privilege. 

Obama was sued by Congress for his 2012 decision to invoke his powers to block lawmakers from viewing documents related to the Fast and Furious gun-running scandal.

The claim of privilege itself, and the prospect of such a court battle, could produce an unwanted political firestorm for a White House that is looking to move past the Russia controversy.

But the probe is expected to last months, if not longer, and the White House might feel compelled to exert privilege to stop Comey from testifying in order to maintain leverage to use it in the future.

“You may be struck with a retort that, ‘you waived it,’” said Robert Ray, a former federal prosecutor and independent counsel in the Whitewater investigation. “It’s difficult to assert it later on if it he’s already testified to this stuff. »

Ray added that the “overly-cautious thing to do would be to assert it at the first available opportunity.”

“The problem, of course, is that politically that’s a problem,” he said. “What the easy legal answer might be is not necessarily the answer you want to give in the political dynamic.”

–Katie Bo Williams contributed

LA creative and marketing community feted at ThinkLA awards

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At their seventh IDEA Awards gala, ThinkLA, the Los Angeles area’s largest connector of creativity in media, marketing and advertising, handed out awards to 14 agencies, brands and individuals in 17 categories that included some major names in the business.

72andSunny was named agency of the year while Madison + Vine was tipped as boutique agency of the year. MullenLowe LA walked away with the best video campaign award for Knorr, CP+B LA took home the ThinkLA innovator prize for NBA 2K Boost, Deutsch LA won for their live music video stunt for Target in the branded content/storytelling category and RPA landed a win in the cause marketing category for their Honda “Candy Cane Lane” program.

Media agencies were well-represented as well with Zenith being recognized for their well-received, sprawling Deadpool work, winning in the best social campaign and campaign of the year categories. Carat and UberMedia posted a win in the best mobile campaign for their Adidas PureBoostX work.

Tipping the hat for technology, Omaze was named Silicon Beach startup of the year.

Additionally, four individuals, Paul Santello of Horizon Media (hall of fame award), Mike Linton, CMO of Farmers Insurance (client of the year), Garron Markey of AdColony (salesperson of the year) and Jackie Stasi of Initiative (agency person of the year) were honored at the gala, attended by over 1,000 LA-area professionals and supported by Grindr.

« It was a magical evening that makes all of us proud to be part of this wonderful, creative community,” said Susan Franceschini, executive director of ThinkLA. “We are so grateful to our sponsors and partners for helping to make this our best awards show yet. »

Video Marketing Commercials

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The standard length of video commercials is either 30 or 60 seconds. You have just enough time to communicate a product benefit and call to action. Aside from being able to be passed around, Internet video commercials and advertisements are also easier to evaluate.

For example, marketers can see how many people have watched the video, how many have downloaded it, how many tweeted about it or how many have shared it in social networks.

It makes it easier for advertisers to evaluate if their video advertising campaign is working or not, and allows them to change it instantly. Some new features will even indicate at which point the viewer became bored and when the viewer stopped watching.

This offers a powerful way to evaluate the effectiveness of a certain video advertisement on the Internet. Since customers tend to listen to other customers, you can use online video commercials as a way to showcase the opinions satisfied customers have about your business. Ask your customers to provide you with their honest feedback about the products and services you provides, as well as your customer service.

Select customers with various personalities for variety in your testimonial-based online video commercials. Since the dawn of the Internet age, a lot of marketing efforts have turned to advertising with Internet video commercials.

It is a very similar concept as providing video commercials for the television market. Studies have proven that people tend to remember products or services better when they are presented live or in the form of video.

Many experts feel that this may be even more true when using video advertisements on the Internet. How to evaluate the effect of commercials is significantly important in neuromarketing. In this paper, we proposed an electronic way to evaluate the influence of video commercials on consumers by impression index.

The impression index combines both the memorization and attention index during consumers observing video commercials by tracking the EEG activity. It extracts features from scalp EEG to evaluate the effectiveness of video commercials in terms of time in 2013. And, the general global field power was used as an impression index for evaluation of video commercial scenes as time series.

Results of experiment demonstrate that the proposed approach is able to track variations of the cerebral activity related to cognitive task such as observing video commercials, and help to judge whether the scene in video commercials is impressive or not by EEG signals.

It is because people are geared to respond and act more rapidly with what they see. Videos do not require a lot of thinking as visual advertising relays faster to your customers’ minds. In fact, video commercials makes the customers’ decision for them, which will turn into positive business dollars for the businessman.

Reading about a product or service requires a minimum amount of time to process information about the product or service, and time IS critical to the decision-making process of your customers.

By the time your customers learn more about the product, the time spent on thinking about the product may incur hesitancy on your customers’ part to buy, of which in turn will generate a more negative response to your product or service.

In today’s world the promotional activities of any company is very important in establishing the credibility of the products and services offered by the company. The paramount importance of promotional activities have pushed the companies to innovate new ways to promote their products and services.

There is a visible trend observed where the companies have started to promote their business using video commercials.

There has been a paradigm shift in advertising industry. With web universe becoming the primary channel for advertising, more and more businesses are focusing towards online video advertising.

If you have a business or a website which needs some amount of advertising to get more customers or website visitors, videos are very effective tools to draw the attention and showcase products and services. Video commercials on websites easily establish the overall credibility of the business and its product and services.

Videos for your business add believability of the products and services and the customers get confidence in the company. A well-composed video marketing campaign can take a business to a different level altogether. Video commercials are advertisements-the same types you see on television-which you broadcast on your website.

The basic function of a video commercial is to create and sustain awareness of your products and services. A video commercial can also help you create your brand image. Viral video commercials on the Internet are something that cannot be replicated by regular TV advertisement.

You cannot pass around a television commercial, unless of course you ask other people to actually wait in front of the television for that particular ad, or you have a copy of the TV ad to give around. This is where online video advertising’s effect mainly lays — the ability to be passed around in almost any kind of correspondence and communications to other people, effectively stamping in the memories of its viewers.

Humorous online video commercials have the potential to attract your target market, showcase the personality of your business and increase your visibility. Develop a story line for your commercial that showcases the features and benefits of your business while entertaining viewers.

Video marketing is also expensive. I mean, probably more than you would like to budget for video for your next fundraising campaign. I know. Not what you wanted to hear. Video marketing is a very powerful tool for any online marketing campaign. Not taking advantage of video marketing is a significant missed opportunity for any business. Video marketing sells.

When your videos are compelling and descriptive, they make your site “sticky”. Visitors will remain on your site longer, engage with more of your content and become more likely to reach out and connect with your business. In fact, if you use a simple message at the end of the video with a good call to action, you can turn that stickiness and engagement into a lead for your business or whatever you need people to do on your website.

Using video on landing pages can increase your conversion by 86%. As an example of video marketing’s effectiveness, Video Marketing Commercials.Com experienced a 44% increase in overall sales by using videos to showcase their products. Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing.

Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy. Video marketing is most effective when it’s a part of your overall marketing strategy. Take the time to thoroughly sketch out your goals for the videos.

Look into all aspects of your marketing — email, social media, website and more. And, when you’re ready, dive into video marketing. Video marketing sounds scary. I know, I used to be terrified of it. I used to think, “Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable,socio-paths will leave nasty comments that will sabotage my business.”

But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list and increase your brand exposure. Video marketing is something that businesses still often stay away from, putting them at a great disadvantage when compared to their competitors that do use this effective marketing strategy.

With today’s technology, virtually anyone with any level of skill can create a professional and effective video for their company, products and services, something which is important in today’s marketplace. Video marketing has become one of the most engaging promotional tools for medical and dental professionals. Videos allow you to introduce yourself to prospective patients, share your practice philosophy, and showcase patient success stories.

At Video Marketing Commercials, we offer several video packages to suit your needs, each of which is produced by our team of talented film professionals. Video Marketing is a way of promoting your product or service through the use of VIDEO. We help you incorporate this video into your Online Marketing mix, through the use of customized video sharing and YouTube.

We will help you develop Key/Tag words, work with your social media presence and customize your video player to match your website. Our online Marketing services can help bring more potential clients to your website, keep them on your site longer and improve their experience with your company.

Video marketing either online or as in video email with grow and grow. 4G networks will herald video as the main marketing tool by 2020. Video marketing isn’t new — it’s been a part of consumer life since the earliest television commercials were released. However, how that video is used as a marketing tool has drastically changed with the onset of social media and digital marketing, research shows. Today, marketers not only make videos to promote products, but also offer instructional videos.

And some hold video chats with company officials or customer service representatives, all in the name of better customer experience. Video marketing boosts SEO. Blog posts that include video will attract three times as many links to it than a plain text post. Video in universal search results have a 41% higher click-through rate than plain text results.

When you post the video to YouTube or other video sharing site, it’s another place for Google to connect your message, your content and your brand to your website. Video marketing is a powerful tool. It’s still the same message, just in a different format, which can be overwhelming at first.

Walk through each step at your own pace until you can comfortably make video content, and then you’ll look like a pro. Video marketing is absolutely necessary for any business in today’s digital, social, and visual world. There’s a lot to do, but taking a step-by-step approach to creating an effective video and building a great campaign over time will give you a real advantage over your competitors.

Here are four tools to help you get there in an organized manner. Video marketing is more than just the video and its components. In order to make it successful you must optimize it for social media marketing. Make sure everyone can share the video and the video landing page to their social media networks.

Use your own social networks to promote the video relentlessly in all social media networks. Video marketing is great for boosting profits and business. Provide your niche with helpful information, expand your site, and promote your services or products.

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5 Best Ways of Effective Video Marketing and Social Media Marketing

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Video Marketing: With the increased awareness of online channels and applications, Video Marketing is on the rise. There are many studies and stats that substantiate the fact that videos have been aggressively used as an online marketing tool to meet marketing objectives. Following are some tips that can help you in building effective online video marketing:

1. Inculcate great content which compels viewers to share the video among their friends. Great content is like a soul which is then compressed in rich media format.
2. Make your title count by lending attractive and short titles to your videos. Title is the very first thing that catches the eyes of online users and if the Title is attractive and give the idea of the video content then it attracts a large number of relevant online audience.
3. From online marketing point of view, include your website URL in the text box of the video, otherwise what would be the use of taking all that pain?
4. For effective video marketing and gaining high ‘views’ stats, it is imperative to include relevant keywords in your video text box body content, title and tags so that the video can be listed on search results.
5. Interact and respond quickly to any query, question or comment made by your audience.

Social Media Marketing:

1. Do not always go after sales. Serve your community by sharing and creating valuable content that educate your society and help in betterment. People will adore your brand.
2. Your main social media marketing objective is to pass traffic to your website; therefore create engaging content from your website and share it on your social media channels.
3. Social media optimization is an integral part of social media marketing because it is of no use if the content is limited to only one or two social platforms.
4. For optimum results, find niche social media channel for your industry type. For instance, arts, paintings and interior designing industry has a huge scope on social sites like Pinterest and Facebook.
5. For effective social media marketing results, Interact with your audience, make them feel like an integral part of your brand so that they promote your brand and not you. Respond to every relevant query, acknowledge good comments and opinions, etc.

Follow all the above mentioned tips to see drastic results and meet your online marketing objective with the help of two most crucial tools: Video Marketing and Social Media Marketing.

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Marketing video and its impact!

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Video marketing is one of the most commonly adopted strategies for advertisement and branding. For any organization, based on whatever products or services, the right kind of information has to be conveyed to the audience in order to make sure that your message is clear and effective. According to consumer behavior and psychological impacts of different kinds of advertisement, video marketing is one of the strongest kind of marketing technique which impacts on the consumers in both negative and positive way. If done right, Video Production UK can result in high brand repute and more brand awareness.

Things to know about marketing video

Keeping in mind the current high quality of television shows, movies and documentaries that are being seen by your audience, it is important to understand that the quality of a video consumers would be looking forward today should be better and more impactful than what they have already seen. One thing that is the most important is to realize that people want to see something new.

What is new?

Making something new does not at all imply that you have to forcefully think of something that is out of the box, or out of the blue. All you have to do is understand the requirements of what you are promoting. Make a list of all the points you want to spread across the target audience. Once all that set, look at the quality and level of impact your audience might be looking for, for example, for a promotional video a child might want to see something happening while adults would look forward to something meaningful and helpful.

Too much of anything is

Some of the recently fail video marketing was studied, in which it was discovered that they have failed so because of too much of a point. Remember, as much emphasize do you might want to give to a point, be restricted and clear. A small yet creative message would be better than a huge video with much more effort and cost.

Hire professionals – But use your own idea

Yes, hiring professionals is important but as much to put your ideas into a documented form. The organization and planners know better than anybody what they are promoting and how much effect are they looking for. The game is to make sure that your professional understands the requirements of the organizations strategy and marketing plan. The game here is to understand that you cannot put forth your ideas without a professional video maker and a professional vide maker cannot make anything without your ideas and clarity of what you want.

Lastly, sound is everything. Practice the sound that would have the best impact. Volume and sound is eventually going to become the backbone of all the effort and process.

Once all that is done, an organization will know the impact and effect a video marketing would have on its consumers. If done right, it can be one of the most effective form of marketing.

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