MANILA, Philippines — The lone suspect who launched a deadly attack on a casino and shopping complex in the Philippine capital that left dozens dead was a heavily indebted Filipino who was hooked on gambling, police said Sunday. 

Manila police chief Oscar Albayalde said the man’s immediate family confirmed his identity as Jessie Carlos – a married father of three and former Finance Department employee who owed more than $80,000 dollars.

The revelations confirm that « this is not an act of terrorism, » Albayalde told a news conference. « This incident is confined to the act of one man alone as we have always said. »

Authorities have repeatedly dismissed a claim of responsibility by the Islamic State group for Friday’s attack on Resorts World Manila.

The suspect’s distraught mother, Teodora, wept during the news briefing and asked for forgiveness. « We’re asking for your apology. We can’t accept ourselves that my son became like this, he was a very kind son, » she said. « He chose to end his life than kill and kill people. »

« The message of what happened to my son is people should not get hooked on gambling so their families won’t get destroyed, » she said.

The Philippines has faced Muslim insurgencies for decades, though much of the violence has occurred in the troubled south, where ongoing battles with Islamic militants are taking place in the southern city of Marawi.

Albayalde said the man had sold off property to support his gambling habit of at least several years, including a vehicle. His family had grown so concerned they had asked casinos in the capital to ban their husband since April 3.

The news came after authorities released security footage showing Carlos casually exiting a taxi just after midnight and walking calmly into a vast entertainment and gambling complex like any other visitor. Shortly afterward, he dons a black ski mask, slips on an ammunition vest and pulls an M4 carbine assault rifle out of his backpack.

What follows borders on the surreal: a slow-motion arson attack and robbery so methodical and unhurried, the gunman appears to walk much of the way – even as he exchanges fire with a security guard and flees, slightly wounded, up a stairwell. 

At least 37 patrons and employees died, mostly from smoke inhalation as they tried to hide on the second floor, including one the casino’s VIP rooms, Albayalde said. The gunman fled to an adjoining hotel, where police say he killed himself.

The video footage shown to reporters Saturday appears to bolster the government’s case that this was a botched robbery by a lone attacker with no known link to terrorism. Police said that’s exactly why they wanted to release it.

In his first remarks on the assault, Philippine President Rodrigo Duterte said Saturday that the attacker was simply « crazy. » He questioned what the gunman was going to do with the $2 million horde of poker chips he had tried to haul away. He also discounted any links to the Islamic State group, saying this « is not the work of ISIS. The work of the ISIS is more cruel and brutal. »

Despite some initially contradictory accounts of the chaos, what is known so far appears to back up that claim.

Although the attacker was well armed – Albayalde said he was carrying 90 bullets in three rifle clips – there are no confirmed reports that he shot any civilians. Instead, he fired into the ceilings, scattering panicked crowds, some of whom jumped out windows to escape what they believed to be a terror attack.

Albayalde said the security footage contained a clear motive: the gunman headed straight for a storage room that contained poker chips. He is seen shooting through several thick white doors, breaking down one of them at 12:18 a.m. Friday – only 11 minutes after his arrival. Abayalde suggested he set fires as a diversionary tactic and his next move was to try to get out.

More than 12,000 people were in the complex at the time; most were successfully evacuated. 

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With Video Marketing Commercials, video services is still the same message, just in a different but more effective format. Like I said before engaging into Video Commercials at first can be somehow overwhelming at first. All what you need is some explanation and guides so as to walk through the process step by step until you will have comfortably made sizeable video content for your niche and products, and then you’ll look like a pro.

Video marketing is absolutely necessary for any business in today’s digital, social, and visual world. There’s a lot to do, but taking a step-by-step approach to creating an effective video and building a great campaign over time will give you a real advantage over your competitors.

Here are four tools to help you get there in an organized

manner. Video marketing is more than just the video and its components.

In order to make it successful you must;

.Optimize it for social media marketing.

. Make sure everyone can share the

video and the video landing page to their social media networks.

. Use your own social networks to promote the video relentlessly in all social media networks.

Video marketing is great for boosting profits and business. Provide your niche with helpful information, expand your site, and promote your services or products.

This article is a great place to start. Keep reading to learn how to get started with video marketing. Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.

Additionally, an Animoto survey last year showed that 73% of U.S. adults are more likely to make a purchase after watching an online video explaining a product or service. Video marketing is a new trend, and companies are putting together cool videos to put their brands on the map.

Norman Mike M, our Content Marketing Specialist, hung out with CEOs of top agencies, to learn more about video marketing. These agencies have a great platform for connecting companies with video producers. Video Marketing is big:

You may get a sense of unsettlement at first here but video marketing is key to your market growth. Video marketing and advertising — when done right – has the ability to increase audience engagement and allows you to reach audiences more efficiently gain greater returns.

Video marketing didn’t take huge leaps in 2014 though, a lot of attorneys used videos as a means of marketing to their potential clients, a sign of Video Marketing breaking through some non-explored niches by video services. And a lot of these attorneys have continued to improve from in their use of Video services in their potential clients.

While there’s no doubt that video ranks well and will continue to do so in 2015 and beyond, law firms interested in shooting videos this year should keep conversions in mind throughout every step of the process.

Additionally, when marketing these videos on the internet, a sound strategy needs to be drawn out beforehand in order to get the absolute most out of your video efforts. If video marketing is going to grab viewers’ attention and keep their interest, it has to be engaging from the start.

Video analytics tracking enables you to know who viewed your videos, how long they watched and where they clicked. That information lets you target your video marketing efforts better. If you haven’t already begun implementing a video marketing strategy, now’s the time to start.

Remember those engagement and lead-conversion figures – and remember how easy it is to get professionally produced videos made. That should be enough to get anybody animated! Are you considering adding video to your marketing mix?

The reasons to jump on top of video marketing far exceed any of the perceived negatives. Modern video marketing is nothing like it was in the style we’re all more familiar with – television. YouTube is not a place to upload commercials and walk away.

It’s a place to share content that your users want to watch – rather than TV, which forces people to watch commercials while trying to watch the content that they actually want to see. Online video marketing is attractive to many businesses today for numerous reasons.

Making videos and posting them online is fairly inexpensive. Plus, online videos stay online forever. If you s pend the money to record once, your video could still be getting views a year from now . The standard length of video commercials is either 30 or 60 seconds. You have just enough time to communicate a product benefit and call to action.

Aside from being able to be passed around, Internet video commercials and advertisements are also easier to evaluate. For example, marketers can see how many people have watched the video, how many have downloaded it, how many tweeted about it or how many have shared it in social networks.

It makes it easier for advertisers to evaluate if their video advertising campaign is working or not, and allows them to change it instantly. Some new features will even indicate at which point the viewer became bored and when the viewer stopped watching.

This offers a powerful way to evaluate the effectiveness of a certain video advertisement on the Internet. Since customers tend to listen to other customers, you can use online video commercials as a way to showcase the opinions satisfied customers have about your business.

Ask your customers to provide you with their honest feedback about the products and services you provides, as well as your customer service. Select customers with various personalities for variety in your testimonial-based online video commercials.

Since the dawn of the Internet age, a lot of marketing efforts have turned to advertising with Internet video commercials. It is a very similar concept as providing video commercials for the television market.

Studies have proven that people tend to remember products or services better when they are presented live or in the form of video. Many experts feel that this may be even more true when using video advertisements on the Internet.

How to evaluate the effect of commercials is significantly important in neuromarketing. In this paper, we proposed an electronic way to evaluate the influence of video commercials on consumers by impression index. The impression index combines both the memorization and attention index during consumers observing video commercials by tracking the EEG activity.

It extracts features from scalp EEG to evaluate the effectiveness of video commercials in terms of time in 2013. And, the general global field power was used as an impression index for evaluation of video commercial scenes as time series.

Results of experiment demonstrate that the proposed approach is able to track variations of the cerebral activity related to cognitive task such as observing video commercials, and help to judge whether the scene in video commercials is impressive or not by EEG signals.

It is because people are geared to respond and act more rapidly with what they see. Videos do not require a lot of thinking as visual advertising relays faster to your customers’ minds. In fact, video commercials makes the customers’ decision for them, which will turn into positive business dollars for the businessman.

Reading about a product or service requires an minimum amount of time to process information about the product or service, and time IS critical to the decision-making process of your customers. By the time your customers learn more about the product, the time spent on thinking about the product may incur hesitancy on your customers’ part to buy, of which in turn will generate a more negative response to your product or service.

In today’s world the promotional activities of any company is very important in establishing the credibility of the products and services offered by the company. The paramount importance of promotional activities have pushed the companies to innovate new ways to promote their products and services.

There is a visible trend observed where the companies have started to promote their business using video commercials. There has been a paradigm shift in advertising industry. With web universe becoming the primary channel for advertising, more and more businesses are focusing towards online video advertising.

If you have a business or a website which needs some amount of advertising to get more customers or website visitors, videos are very effective tools to draw the attention and showcase products and services. Video commercials on websites easily establish the overall credibility of the business and its product and services. Videos for your business add believability of the products and services and the customers get confidence in the company.

A well-composed video marketing campaign can take a business to a different level altogether. Video commercials are advertisements-the same types you see on television-which you broadcast on your website. The basic function of a video commercial is to create and sustain awareness of your products and services.

A video commercial can also help you create your brand image. Viral video commercials on the Internet are something that cannot be replicated by regular TV advertisement. You cannot pass around a television commercial, unless of course you ask other people to actually wait in front of the television for that particular ad, or you have a copy of the TV ad to give around.

This is where online video advertising’s effect mainly lays — the ability to be passed around in almost any kind of correspondence and communications to other people, effectively stamping in the memories of its viewers.

Humorous online video commercials have the potential to attract your target market, showcase the personality of your business and increase your visibility. Develop a story line for your commercial that showcases the features and benefits of your business while entertaining viewers.

Photo

By WikimediaImages from Pixabay

Oddbins has followed up its bizarre Christmas campaign – ’12 Chimps of Christmas’ – with an equally baffling bondage and booze-themed campaign.

The first in a series of bondage-themed cocktail videos, Oddbins marketing manager, Lyndsey Gibbons, explains: “Everyone knows Oddbins for its wine and craft beer range. This video is designed to highlight our unique spirits proposition as well.

“In a dangerous world that’s gone completely off its rocker, ‘Oddbins’ is as good a safe word as any.”

To keep up to date with the latest creative, advertising and design projects from around the globe visit The Drum’s Creative Works homepage.

Last week, we told you that Lenovo has decided to pull off a 180-degree change and that the Motorola name, expected to be phased out with the use of the Lenovo brand, will instead be coming back stronger than ever. The Motorola executive responsible for these comments was Motorola’s chief marketing officer Jan Huckfeldt. Well, as luck would have it, Huckfeldt was given the job of introducing the Moto Z2 Play last week in Brazil.

During the introduction of the second-generation handset, you can see the Motorola brand and logo displayed prominently on a big screen placed on the stage in front of the audience. Huckfeldt at first describes how the Motorola brand remains popular in Brazil. Starting at about the 1:00 mark on the video, he starts talking about the different brands that Lenovo could use for the Moto line. « When it comes to brand building, the first thing you need to get right are the fundamentals, » Huckfeldt says.

After talking about a brand’s DNA and history, he says that « you have to leverage the brand’s assets. » And that brings up the moment of truth. « And I’m very happy to confirm to you that we are all in and fully focused on…Motorola. »

So there it is. Confirmation from a Motorola executive that the historic brand, the name found on the very first cell phone, the Motorola RAZR and on the Motorola DROID, will live on as the major brand name used for Lenovo’s smartphones going forward.

Check out the death of the Lenovo Moto name by clicking on the video at the top of this story.

source: MotorolaFans