Archives par mot-clé : video

Tighter rules taking effect on travel to US from 6 nations

WASHINGTON — After months of wrangling, tighter restrictions on travel to the U.S. from six mostly Muslim nations take effect Thursday evening after the Supreme Court gave its go-ahead for a limited version of President Donald Trump’s plans for a ban. Visa applicants from the six countries — and all refugees — will need to show close family or business ties to the United States.

Visas that have already been approved will not be revoked, and that should help avert the kind of chaos at airports around the world that surrounded an initial travel ban ordered shortly after Trump took office. In that case, some travelers with previously approved visas were kept off flights or barred entry on arrival in the U.S.

There were no major problems reported in the first hours after the new guidelines were issued. The Middle East’s biggest airline said its flights to the United States were operating normally. However, Dubai-based Emirates reminded passengers that they “must possess the appropriate travel documents, including a valid U.S. entry visa, in order to travel.”

The new instructions issued by the State Department will affect visa applicants from Syria, Sudan, Somalia, Libya, Iran and Yemen. An applicant must prove a relationship with a parent, spouse, child, adult son or daughter, son-in-law, daughter-in-law or sibling already in the United States to be eligible. The same requirement, with some exceptions, holds for would-be refugees from all nations who are still awaiting approval.

Grandparents, grandchildren, aunts, uncles, nieces, nephews, cousins, brothers-in-law and sisters-in-law, fiancees or other extended family members are not considered to be close relations, according to the guidelines that were issued in a cable sent to all U.S. embassies and consulates late on Wednesday. The new rules take effect at 8 p.m. Eastern Daylight Time on Thursday (0000GMT on Friday), according to the cable, which was obtained by The Associated Press.

As far as business or professional links are concerned, the State Department said, a legitimate relationship must be “formal, documented and formed in the ordinary course rather than for the purpose of evading” the ban. Journalists, students, workers or lecturers who have valid invitations or employment contracts in the U.S. would be exempt from the ban. The exemption does not apply to those who seek a relationship with an American business or educational institution purely for the purpose of avoiding the rules. A hotel reservation or car rental contract, even if pre-paid, would also not count.

Consular officers may grant other exemptions to applicants from the six nations if they have “previously established significant contacts with the United States;” ‘’significant business or professional obligations” in the U.S.; if they are infants, adopted children or in need of urgent medical care; if they are traveling for business with a recognized international organization or the U.S. government or if they are legal residents of Canada who apply for visas in Canada, according to the cable.

On Monday, the Supreme Court partially lifted lower court injunctions against Trump’s executive order that had temporarily banned visas for citizens of the six countries. The justices’ ruling exempted applicants from the ban if they could prove a “bona fide relationship” with a U.S. person or entity, but the court offered only broad guidelines — suggesting they would include a relative, job offer or invitation to lecture in the U.S. — as to how that should be defined.

The new guidance rules remain in place at least until the Supreme Court hears arguments on the case in the fall and then issues a final ruling.

Shortly after taking office, Trump ordered the refugee ban and a travel ban affecting the six countries, plus Iraq. He said it was needed to protect the U.S. from terrorists, but opponents said it was unfairly harsh and was intended to meet his campaign promise to keep Muslims out of the United States.

After a federal judge struck down the bans, Trump signed a revised order intended to overcome legal hurdles. That was also struck down by lower courts, but the Supreme Court’s action partially reinstated it.

The new rules will also affect would-be immigrants from the six countries who win visas in the government’s diversity lottery — a program that randomly awards 50,000 green cards annually to people from countries with low rates of immigration to the United States. They will also have to prove they have a “bona fide relationship” with a person or entity in the U.S. or that they are eligible for another waiver. If they can’t they face being banned for at least 90 days.

That may be a difficult hurdle, as many visa lottery winners don’t have relatives in the U.S. or jobs in advance of arriving in the country.

Generally, winners in the diversity lottery only need prove they were born in an eligible county and have completed high school or have at least two years of work experience in an occupation that requires at least two other years of training or experience.

___

Alicia A. Caldwell contributed to this report.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Fyre Festival: Anatomy of a Millennial Marketing Fiasco Waiting to Happen

While McFarland knew little about staging a concert, he knew plenty
about fund-raising and social media. In fact, Fyre’s Instagram-fueled
kickoff, in December, was one of the more eye-popping social-media
campaigns in recent memory. McFarland had met his share of models and
their managers, and he wanted to get as many as possible to promote the
festival on Instagram, Twitter, and Facebook. Luckily the supermodel
Bella Hadid—represented by IMG Models—expressed interest. “They got
one of the big models, Bella, and she told [other IMG models] how
fun this island trip was going to be, and they all decided to go do the
shoot,” says the downtown consultant. “It was this incredible stroke
of luck. That’s what put the festival on the map.”

The slick promotional video was only the beginning. By one count,
McFarland arranged for some 400 social-media “influencers,” including
more models, surfers, D.J.’s, and even a few football players, to take
part in the kickoff announcement. Many were paid, though few would ever
disclose it. Probably the largest outlay, a reported $250,000, went to
the model and reality-television star Kendall Jenner, whom McFarland had
long admired. “Billy was always going, ‘I love Kendall—Kendall’s the
one for me,’ ” remarks the downtown consultant. “In a weird way, this
was all about getting Kendall.”

View on Instagram

On December 12, McFarland’s influencers, including Jenner, all
simultaneously posted a mysterious orange square. Clicking it started
the promotional video of the supermodels frolicking and dancing on a
beach. “Two Transformative Weekends,” the copy read. “An Immersive
Music Festival . . . On a Remote and Private Island in The Exumas
. . . The Best in Food, Art, Music and Adventure . . . On the
Boundaries of the Impossible.”

“You were like, ‘Whoa, what is this?’ ” says a money manager for a
famous rapper. “I mean, it was perfectly executed. It’s one of the
greatest social-media campaigns I’ve ever seen. They got the most
beautiful women in the world, with the largest social following. And
then the photo shoot . . . It was just incredible.”

This manager had no clue who was behind the audacious festival.
Intrigued, he made some calls, and before long he was talking to
McFarland, who pitched him to invest. “He was a little brash, a little
bro-ey, a little fratty, but not a total asshole,” the manager says.
“He was pitching me this app, which was the sort of thing I had seen
before. Then he kind of randomly throws out there that his partner in
all this is Ja Rule, which floored me. I would’ve assumed a guy like
Kanye West or Jay Z was behind the scenes. . . . Anyway, I knew we
wouldn’t invest in it. I was surprised at all the artists who committed,
because we didn’t take this seriously at all.”

At least initially, McFarland found no shortage of investors. Perhaps
the best known was the fashion executive Carola Jain, who is believed to
have invested in Fyre Media, putting together a loan of as much as $4
million. McFarland was able to lease a suite of offices on Lispenard
Street, in Tribeca.

“I remember the first time I walked in that place, just this huge
space, three stories high, a mezzanine and kitchens and offices, all
empty. No furniture, just folding tables, nobody working, Billy and his
posse hanging out in their ‘boardroom’—it was definitely a big
frat-house kind of thing,” says the downtown consultant.

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50!

Free Marketing Tools

Portent

50 Free Marketing Tools Any Small Business Can Use - Portent

50 Free Marketing Tools Any Small Business Can Use - Portent

Portent is a handy free marketing tool for businesses, allowing you to come up with unique and fabulously shareable ideas for content. Portent will generate some eye-catching content titles at the click of a button.

Yoast

50 Free Marketing Tools Any Small Business Can Use - Yoast

50 Free Marketing Tools Any Small Business Can Use - Yoast

Yoast’s higher end premium services are certainly not free. But the company does offer some freemium services — including a free version of its SEO tool. Optimize your business’s website to the maximum with Yoast. From providing SEO software to assistance on writing meta descriptions, Yoast will provide you with the tools to improve your website.

Chattypeople

50 Free Marketing Tools Any Small Business Can Use - Chattypeople

50 Free Marketing Tools Any Small Business Can Use - Chattypeople

Chatbots are marketing tools no business can afford to ignore. Create a Messenger chatbot that pushes promotions to customers and operates seamlessly with Facebook by using Chattypeople. With Chattypeople you can build a Facebook bot without any coding.

YouTube

50 Free Marketing Tools Any Small Business Can Use - YouTube

50 Free Marketing Tools Any Small Business Can Use - YouTube

Recent years have seen a big surge in demand for video content. If your business is not yet live and active on YouTube, it’s time to get some video marketing content on this hugely popular video sharing site.

Siteliner

50 Free Marketing Tools Any Small Business Can Use - Siteliner

50 Free Marketing Tools Any Small Business Can Use - Siteliner

Find duplicate content, broken links and more to improve the content on your site and your marketing channels with Siteliner.

Help a Reporter Out

50 Free Marketing Tools Any Small Business Can Use - Help a Reporter Out

50 Free Marketing Tools Any Small Business Can Use - Help a Reporter Out

Even if you’re not a journalist you can use Help a Reporter Out to garner greater publicity and advertising. Get yourself quoted in magazines, newspapers and websites, to pull in some valuable publicity.

Buffer

50 Free Marketing Tools Any Small Business Can Use - Buffer

50 Free Marketing Tools Any Small Business Can Use - Buffer

Social media should play a role in your marketing efforts. Streamline social posting tasks by taking advantage of Buffer. This social media management tool helps small businesses increase followers and build their brand.

Facebook Audience Insights

50 Free Marketing Tools Any Small Business Can Use - Facebook Audience Insights

50 Free Marketing Tools Any Small Business Can Use - Facebook Audience Insights

Facebook Audience Insights is a great free marketing tool which businesses can use to view specific demographic information about their audience.

Hotjar

50 Free Marketing Tools Any Small Business Can Use - Hotjar

50 Free Marketing Tools Any Small Business Can Use - Hotjar

Knowing how well your website is performing is an essential part of modern marketing. Hotjar allows you to evaluate the performance of your website and what is needed to improve it.

Hemingway App

50 Free Marketing Tools Any Small Business Can Use - Hemingway App

50 Free Marketing Tools Any Small Business Can Use - Hemingway App

The Hemingway App is geared towards cleaning up content. It analyses your content and delivers simplified, color-coded alerts when you use complex and lengthy sentences, a passive voice and unnecessary adverbs.

Pablo by Buffer

50 Free Marketing Tools Any Small Business Can Use - Pablo by Buffer

50 Free Marketing Tools Any Small Business Can Use - Pablo by Buffer

Pablo by Buffer is aimed at increasing users’ social media engagement by creating beautiful images designed to ‘make posts pop!’

Screaming Frog

50 Free Marketing Tools Any Small Business Can Use - Screaming Frog

50 Free Marketing Tools Any Small Business Can Use - Screaming Frog

Screaming Frog is a website crawler, which allows business to crawl URLs and gather online elements designed to evaluate SEO. Users can download Screaming Frog for free.

Scraper

50 Free Marketing Tools Any Small Business Can Use - Scraper

50 Free Marketing Tools Any Small Business Can Use - Scraper

Don’t waste valuable marketing time collecting contact information the long way. Use Scraper to extract content such as contact details from the internet and export it into an Excel spreadsheet.

Followerwonk

50 Free Marketing Tools Any Small Business Can Use - Followerwonk

50 Free Marketing Tools Any Small Business Can Use - Followerwonk

Dig deeper into your business’s Twitter analytics, explore your social channels with greater depth and grow your social graph with the help of Followerwonk.

SurveyMonkey

50 Free Marketing Tools Any Small Business Can Use - SurveyMonkey

50 Free Marketing Tools Any Small Business Can Use - SurveyMonkey

SurveyMonkey is hailed as being one of the most popular free marketing tools available. Though again there are paid services. By collecting vital consumer data and information via SurveyMonkey, you’ll have greater knowledge about what’s working and what’s not working in your marketing efforts.

Hello Bar

50 Free Marketing Tools Any Small Business Can Use - Hello Bar

50 Free Marketing Tools Any Small Business Can Use - Hello Bar

Hello Bar creates banners designed to draw attention to a business’s principle products and services, which will help them covert visitors to their website into customers.

Shopify Logo Maker

50 Free Marketing Tools Any Small Business Can Use - Shopify Logo Maker

50 Free Marketing Tools Any Small Business Can Use - Shopify Logo Maker

Don’t have your business’s logo yet? Use the Shopify Logo Maker to create this vital marketing feature and design an eye-catching logo for your small business even if you don’t have any design skills.

CoSchedule

50 Free Marketing Tools Any Small Business Can Use - CoSchedule

50 Free Marketing Tools Any Small Business Can Use - CoSchedule

Write headlines that will help drive traffic, shares and search results to your website and online content with CoSchedule.

Post Creator

50 Free Marketing Tools Any Small Business Can Use - Post Creator

50 Free Marketing Tools Any Small Business Can Use - Post Creator

A free basic plan is available of Post Creator, which helps users created branded social media posts with ease. You can use Post Creator from any device and to multiple social networks.

Feedly

50 Free Marketing Tools Any Small Business Can Use - Feedly

50 Free Marketing Tools Any Small Business Can Use - Feedly

Feedly is a marketing tool that provides businesses with the content they’ll need to accelerate marketing, research and sales. With Feedly’s ‘voice of the crowd’ feature, you can see which posts are most popular.

Optimize Book

50 Free Marketing Tools Any Small Business Can Use - Optimize Book

50 Free Marketing Tools Any Small Business Can Use - Optimize Book

Use Optimize Book to create quality editorial calendars that include information related to targeted audiences, topics, days to schedule, keywords, tags, and which networks to use.

Majestic

50 Free Marketing Tools Any Small Business Can Use - Majestic

50 Free Marketing Tools Any Small Business Can Use - Majestic

Majestic proudly asserts it is the “Planet’s largest Link Index database”. Take advantage of Majestic by receiving valuable in-depth back-link data.

Google Keyword Planner

50 Free Marketing Tools Any Small Business Can Use - Google Keyword Planner

50 Free Marketing Tools Any Small Business Can Use - Google Keyword Planner

If you want to improve your online presence and digital reach, it’s essential you get your keywords right. The Google Keyword Planner allows you to plan Search Network campaigns with greater proficiency.

Google Alerts

50 Free Marketing Tools Any Small Business Can Use - Google Alerts

50 Free Marketing Tools Any Small Business Can Use - Google Alerts





It may have been around for a while, but Google Alerts is still a fabulous free marketing tool that enables businesses to review mentions of their brand name. You can also receive notification of competitor and sector name mentions by simply entering keywords into the system.

Hootsuite

50 Free Marketing Tools Any Small Business Can Use - Hootsuite

50 Free Marketing Tools Any Small Business Can Use - Hootsuite

Schedule social posts in advance from one easy-to-use user dashboard with Hootsuite. The free plan is perfect for those wanting to start managing multiple social networks and reach out to their audience from one place.

Optimizely

50 Free Marketing Tools Any Small Business Can Use - Optimizely

50 Free Marketing Tools Any Small Business Can Use - Optimizely

Businesses can try Optimizely for free to experiment on everything, from algorithms to design and layout, to optimize their website and online marketing efforts.

Sniply

50 Free Marketing Tools Any Small Business Can Use - Sniply

50 Free Marketing Tools Any Small Business Can Use - Sniply

No piece of marketing content should be published without a call-to-action, to encourage readers to take further action. Sniply is a free marketing tool that adds your call-to-action to any web page, meaning you can engage with followers through every shareable link.

Headline Analyzer

50 Free Marketing Tools Any Small Business Can Use - Headline Analyzer

50 Free Marketing Tools Any Small Business Can Use - Headline Analyzer

The Headline Analyzer is a free marketing tool allowing businesses to determine how much emotional marketing value there will be in a headline.

SumoMe

50 Free Marketing Tools Any Small Business Can Use - SumoMe

50 Free Marketing Tools Any Small Business Can Use - SumoMe

Generate more effective button shares, trace web traffic through heat maps and attract more customers to your mailing list with SumoMe and its suite of effective marketing tools.

Canva

50 Free Marketing Tools Any Small Business Can Use - Canva

50 Free Marketing Tools Any Small Business Can Use - Canva

Making content stand out and get noticed is an essential part of digital market and one that can be achieved with Canva. This free graphic design tool allows businesses to create stunning visual content designed to get them noticed.

PromoRepublic

50 Free Marketing Tools Any Small Business Can Use - PromoRepublic

50 Free Marketing Tools Any Small Business Can Use - PromoRepublic

With a library of more than 100,000 post visuals and templates, PromoRepublic allows users to create stunning visuals to post on social media platforms. PromoRepublic is a free-to-try social media posting tool for businesses.

Due

50 Free Marketing Tools Any Small Business Can Use - Due

50 Free Marketing Tools Any Small Business Can Use - Due

Due allows small businesses to track how much time they are spending on a marketing project, for free! With knowledge of marketing time constraints, you’ll be able to make informed decisions and budget efficiently for your business’s marketing tasks.

Edit Flow

50 Free Marketing Tools Any Small Business Can Use - Edit Flow

50 Free Marketing Tools Any Small Business Can Use - Edit Flow

Edit Flow is a WordPress plugin which provides businesses with a calendar, custom statuses, editorial comments, and more, to make it easier for teams to collaborate within WordPress.

Evernote

50 Free Marketing Tools Any Small Business Can Use - Evernote

50 Free Marketing Tools Any Small Business Can Use - Evernote

Capture, organize and share notes related to your business’s marketing strategies with employees, suppliers and clients using Evernote. Users can create a free account and start organizing their business with greater efficiency.

Layout

50 Free Marketing Tools Any Small Business Can Use - Layout

50 Free Marketing Tools Any Small Business Can Use - Layout

Layout is a free Instagram app that allows users to multiple photos into one single image. The app is designed to help users create more inspiring visual content.

PicMonkey

50 Free Marketing Tools Any Small Business Can Use - PicMonkey

50 Free Marketing Tools Any Small Business Can Use - PicMonkey

From graphic design to collage making, photo editing to touching up images, PicMonkey help brings a business’s marketing campaigns to life.

MailChimp

50 Free Marketing Tools Any Small Business Can Use - MailChimp

50 Free Marketing Tools Any Small Business Can Use - MailChimp

MailChimp is an invaluable free marketing tool to create effective and efficient email marketing campaigns. Businesses can develop their marketing strategy by connecting emails campaigns directly to their website with MailChimp.

Ubersuggest

50 Free Marketing Tools Any Small Business Can Use - Ubersuggest

50 Free Marketing Tools Any Small Business Can Use - Ubersuggest

Ubersuggest is a keyword research tool that helps businesses compile, find and refine the most relevant keywords for their brands.

Boomarang

Businesses can create captivating mini videos that loop back and forth and share them on Instagram with the free Boomerang app.

Recite This

50 Free Marketing Tools Any Small Business Can Use - Recite This

50 Free Marketing Tools Any Small Business Can Use - Recite This

Recite is an easy to use marketing tool which businesses can use to create quote images in no time at all. Simply type in a quote then select one of the quote images that the site generates.

Answer the Public

50 Free Marketing Tools Any Small Business Can Use - Answer the Public

50 Free Marketing Tools Any Small Business Can Use - Answer the Public

Answer the Public is an effective free marketing tool that allows businesses to determine questions and topics surrounding their primary keywords. With such knowledge onboard, businesses are in a better position to craft their content so they rank higher and convert a greater number of visitors.

WeVideo

50 Free Marketing Tools Any Small Business Can Use - WeVideo

50 Free Marketing Tools Any Small Business Can Use - WeVideo

Create and share memorable and inspiring videos with WeVideo. Impress, engage and give your business a boost by making professional and quality videos with WeVideo.

Tweetdeck

50 Free Marketing Tools Any Small Business Can Use - Tweetdeck

50 Free Marketing Tools Any Small Business Can Use - Tweetdeck

Tweetdeck is a social media dashboard management app that allows business to view relevant tweets and social media content more quickly.

WordPress

50 Free Marketing Tools Any Small Business Can Use - WordPress

50 Free Marketing Tools Any Small Business Can Use - WordPress

If you’ve not yet got a business website, you could seriously be missing out on customers. Create a free website with WordPress and put your business on view to a worldwide audience.

Windows Movie Maker

50 Free Marketing Tools Any Small Business Can Use - Windows Movie Maker

50 Free Marketing Tools Any Small Business Can Use - Windows Movie Maker

This free video editor is included as a feature of the Windows Essential package. Professionals can use the app to create more compelling video content.

Ad Parlour

50 Free Marketing Tools Any Small Business Can Use - Ad Parlour

50 Free Marketing Tools Any Small Business Can Use - Ad Parlour

Create free ad mockups to go on the likes of Facebook, Twitter, Pinterest and Instagram with the Ad Parlour. This useful marketing tool means you can see what your ads will look like prior to putting time, money and effort into creating campaigns.

Uprank

Uprank is an effective tool to help entrepreneurs and marketers analyze their website and build an effective marketing strategy built on the evaluation of the site.

CrowdRiff

50 Free Marketing Tools Any Small Business Can Use - CrowdRiff

50 Free Marketing Tools Any Small Business Can Use - CrowdRiff

CrowdRiff is a visual marketing platform that is specifically designed for the travel industry. Travel professionals can use Crowdriff to generate stunning visual marketing campaigns.

Mawai

50 Free Marketing Tools Any Small Business Can Use - Mawai

50 Free Marketing Tools Any Small Business Can Use - Mawai

The long-established saying that an image speaks a thousand words still bears some truth today. Accompanying content with visual imagery will enhance the text, making it more clickable and shareable. Mawai users can choose video clip they want and download it to use for commercial use. They must, however, must credit the video producer.

New Old Stock

50 Free Marketing Tools Any Small Business Can Use - New Old Stock

50 Free Marketing Tools Any Small Business Can Use - New Old Stock

If you’re looking for inspiring and copyright free images to enhance the content of your marketing campaigns, head to New Old Stock and add some vintage spice into your visual content.

Have we missed any of your favorites? If you’ve got any free marketing tools for small businesses to add to the list, please let us know!

Tools Photo via Shutterstock


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5 Video Content Strategy Tips That Will Grow Your Audience

Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth.
Learn More »

In this video, Entrepreneur Network partner Salma Jafri gives five quick tips on creating and marketing videos that can help your content snowball, but each of these tips goes back to the same basic principal — it’s about working smarter, not harder.

For example, do you know who your audience is? Who are you trying to make a connection with in your videos? Who should you market those videos to? 

Are you being smart about the way you produce content? Consistent content is usually better for reaching an audience than sporadic production — even if that sporadic production is of higher quality. You need to make your audience comfortable with your style and skills, and one video usually isn’t enough to do that. It takes time.

Watch the video to learn more.

Watch more YouTube videos from Salma Jafri on her channel.

Related: How to Create YouTube Playlists (and Why They’re Important)

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Salma Jafri

Salma Jafri is the host of Content Marketing Tips – a weekly vlog + blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good…

Facebook rolls out product video ads as mobile shopping’s ascent continues

Dive Brief:

  • Findings from Facebook IQ research announced in a company news post indicate reliance on mobile is increasing for the upcoming holiday season, and mobile-first shopping is up 18% in the U.S. and 56% from 2015.
  • Because Facebook found 30% of mobile shoppers prefer to discover new products through video it is rolling out video for dynamic ads allowing marketers to upload product-level videos in dynamic ads instead of only static images through the Facebook API or the asset manager. It’s also introducing a new household audience targeting option that lets marketers deliver messages to family members in the same household to influence purchase decisions of products and services as well as new household measurement metrics.
  • In separate Facebook news, the platform has reached 2 billion monthly users, as reported by TechCrunch. The user figure compares to 1.5 billion for YouTube, 889 million for WeChat, 328 million for Twitter and an estimated 255 million for Snapchat. Facebook’s other platforms include 1.2 billion for messaging apps WhatsApp and Messenger, and Instagram recently passed 700 million users.

Dive Insight:

Facebook’s new tools and advertising options fall squarely into its plan and expectation to continue to become a mobile- and video-centric platform. And while mobile-first shopping is growing faster than desktop, overall e-commerce sales are still a small portion of total sales. At the same time, similar to the early days of e-commerce and online banking, consumers are overcoming a reluctance to both start and end a shopping experience on mobile devices.

Over the past few years, Google has turned shopping ads into a lucrative business and Facebook is clearly making a play to better compete for these advertising dollars by adding video to dynamic ads, which pull from merchants’ product catalogs. YouTube offers shopping ads in videos and Instagram is ramping up shopping ads, although video is not currently available. 

Made.com is an early adopter of Facebook’s new dynamic ads with video, and Airbnb and Netflix are both taking advantage of household marketing. Airbnb is interested in the new targeting because travel decisions are often made by multiple members of a household, said Alok Gupta, Data Science Manager, Airbnb, in the news post.

Facebook’s research on mobile-first shoppers found they are 1.72x more likely to get gift inspirations on Facebook and 2.51x more likely on Instagram. Facebook also found that parents were more than 50% of mobile-first shoppers last year and expects that trend to grow.

Hillsborough: Who are the six men charged over the disaster?

Hillsborough disasterImage copyright
Hillsborough Inquests

Image caption

Ninety-six people were fatally injured in a crush at the match in 1989

Six men, including four former senior police officers, have been charged with offences relating to the Hillsborough disaster and its aftermath.

Ninety-six Liverpool fans were fatally injured in a crush during an FA Cup semi-final at Sheffield Wednesday’s stadium on 15 April 1989.

The six charged in relation to what happened are:


David Duckenfield

Image copyright
Reuters

Former Ch Supt David Duckenfield was South Yorkshire Police’s match commander at Hillsborough and will face charges of the manslaughter by gross negligence of 95 of the victims.

He gave the order to open exit gate C at the ground following a build-up of Liverpool fans trying to enter the ground outside the Leppings Lane turnstiles.

It is alleged that the opening of the gate led directly to the fatal crush in the central pens of the terraces behind the goal.

The FA Cup semi-final was the first football match the newly-promoted Mr Duckenfield had taken control of.

The Crown Prosecution Service (CPS) has said it will allege that Mr Duckenfield’s « failures to discharge his personal responsibility were extraordinarily bad and contributed substantially to the deaths ».

As the law at the time of the disaster has to be applied in charging decisions, he cannot be charged over the death of the 96th victim, Anthony Bland.

Mr Bland died almost four years after he was injured in the crush and a charge would have required his death to have occurred within one year and one day of him receiving those original injuries.

The CPS added that in order to charge Mr Duckenfield, they would need to apply to the High Court to remove the stay of prosecution imposed at the end of a 1999 private prosecution.


Graham Mackrell

Graham Mackrell was the company secretary at Sheffield Wednesday at the time of the disaster.

His role gave him responsibility for the overall control of safety at the club’s stadium, Hillsborough.

Defects at the ground, including calculations over crowd capacity, allegedly contributed to the disaster.

He has been charged with two offences of contravening a term of condition of a safety certificate contrary to the Safety of Sports Grounds Act 1975 and one offence of failing to take reasonable care for the health and safety of other persons who may have been affected by his acts or omissions at work under the Health and Safety at Work etc. Act 1974.


Peter Metcalf

Peter Metcalf was the solicitor for South Yorkshire Police during 1989’s Taylor Inquiry, which looked at what had happened at Hillsborough, and during the first inquest into the fans’ deaths, the verdict of which was quashed in 2012.

An experienced solicitor, he was instructed by Municipal Mutual Insurance to represent the interests of the force at the inquiry and in any civil litigation that might result from the disaster.

He has been charged with perverting the course of justice.

The CPS said the charge relates to material changes made to witness statements.

It is alleged he reviewed accounts provided by the officers and made suggestions for alterations, deletions and amendments.


Donald Denton

Former Ch Supt Donald Denton was a senior South Yorkshire Police officer who, it is alleged, oversaw the process of amending officers’ statements following the disaster.

He has been charged with perverting the course of justice.


Alan Foster

Alan Foster was a detective chief inspector with South Yorkshire Police at the time of the Hillsborough disaster.

The CPS claimed he was « central to the process of changing the statements and took action to do so ».

He has been charged with perverting the course of justice.


Sir Norman Bettison

Image copyright
PA

Sir Norman Bettison was a chief inspector with South Yorkshire Police at the time of the Hillsborough disaster, which he witnessed as a spectator in the ground.

In the aftermath, he was part of a police team that gathered evidence about what had happened for use at at the Taylor Inquiry.

He went on to become chief constable of Merseyside Police and West Yorkshire Police.

He has been charged with four offences of misconduct in public office.

The CPS said the charges relate to alleged lies about his involvement in the aftermath of Hillsborough and the culpability of fans.

The Health 202: There will be dead bodies whichever way the Senate swings on health care

THE PROGNOSIS

A casket in Yokohama, Japan. Photographer: Shiho Fukada/Bloomberg

Let’s put it this way: There will be dead bodies one way or another, regardless of which way the Senate swings on its health-care bill.

The Senate GOP quest to pass a measure replacing big parts of the Affordable Care Act and enacting steep Medicaid spending cuts suffered a spectacular meltdown yesterday as senators kept jumping ship, forcing Majority Leader Mitch McConnell (R-Ky.) to suspend his plans for a vote this week and virtually guaranteeing health-care will remain front-and-center on Capitol Hill throughout July.

There were glimmers of harmony after the Republicans huddled at the White House yesterday afternoon with President Trump, but it was clear the legislation would still need changes to secure enough votes and that a vote this week is still unlikely.

“The president got an opportunity to learn all the various positions on things that we’ve been discussing,” McConnell said after the gathering. “We all agreed that, because the markets are imploding, we need to reach an agreement among ourselves here as soon as possible and then move to the floor after the recess.”

There’s a widespread expectation that McConnell will ultimately bring some version of his health-care bill to the floor sometime in the 13 legislative days before August recess — even if he knows it will fail. It’s not enough for him to tell the GOP base it couldn’t get done, not after seven years of promising otherwise. He’s got to show them with dead bodies on the floor — a morbid, insider way of describing a measure that can’t get enough votes to pass.

“It’s now or never,” Rodney Whitlock, a former longtime health staffer for Sen. Charles E. Grassley (R-Iowa), told The Health 202.

On the other hand, if Republicans do pass their health-care bill, it could cause 22 million fewer Americans to have health coverage a decade from now. Some of those people will voluntarily choose to forgo insurance. But others facing serious illnesses will find plans less affordable than under the ACA, fueling dramatic charges by Democrats that more people will die under the GOP approach.

A tweet by Sen. Bernie Sanders (I-Vt.):

From Senate Finance Committee ranking member Ron Wyden (D-Ore.):

Rep. Jackie Speier (D-Calif.) said the GOP bill « will guarantee that people will die » 

Hillary Clinton called Republicans « the death party » if they pass their health-care measure:

Democrats are clearly blowing up the “death” line to score political points. The available evidence suggests there will be a human toll from an increase in the number of uninsured – but that number is hard to pin down, my colleague Philip Bump writes.

“One key reason is obvious: There are serious ethical questions about running an experiment in which people are denied insurance in an effort to determine how much more quickly they might die,” Philip writes. “We’re left with a number of studies that try to approximate the answer to the question by using inadvertent experiments along those lines.”

The studies we do have suggest that health insurance does save some lives; the Annals of Internal Medicine published a meta-analysis this month concluding that the odds of dying among the insured relative to the uninsured is 0.71 to 0.97.

Regardless, the steep coverage declines projected for the Senate GOP bill are such bad optics for the party’s moderates that McConnell may ultimately fail to bring them on board. The month of July will be a defining time for Republicans as it becomes clear whether they’ll be able to fulfill their long-standing promise of repealing much of the ACA. If the Senate passes a bill, it would then be the House’s turn to approve it or reconcile it with their own version passed in May. Only at that point could it get a signature from President Trump and become law.

Health 202 would do anything to be a fly on the wall in McConnell’s office. The majority leader appears determined to hold a health-care vote but he’s given little indication of the path he sees forward for a bill filled with unpopular Medicaid cuts and less-generous insurance subsidies. Yet he’s widely-regarded as one of D.C.’s most able political operatives and he may have some tricks left in his back pocket, observers say.

“He’s a political person and he’ll figure out whatever moves cause the least political damage,” Tom Miller, a health care policy fellow at the conservative American Enterprise Institute, told me.

As senators are back in their home states over the July 4th recess, negotiations will be going on in the background. There’s a strong possibility that McConnell will try to ease some of the bill’s Medicaid cuts, perhaps forgoing its slower Medicaid growth rate in 2026 or even pulling back more slowly on extra federal funding for expanded Medicaid programs. Any moves of that nature would be aimed at Sens. Dean Heller (Nev.) and Susan Collins (Maine) who are opposing the bill in its current form.

McConnell could also add in more funding to combat opioid addiction to attract Sens. Rob Portman (Ohio) and Shelley Moore Capito (W.Va)., who declared they were opposing the bill only after the vote was delayed yesterday. Portman and Capito had asked for $45 billion in funding but got only $2 billion in the measure.

It’s less clear how McConnell could tweak existing policy to get Sens. Rand Paul (Ky.), Ted Cruz (Tex.), and Mike Lee (Utah) and other conservatives on board. They want more of Obamacare repealed, but that could be hard under budget reconciliation rules governing the whole process.

But this much is clear: To get to 50 votes over the next few weeks, Senate Republican leaders will have to have heart-to-hearts with a dozen or so deeply skeptical senators, winning them over one by one.

“He has to do it on a retail basis,” said Julius Hobson, a former lobbyist for the American Medical Association. “It’s senator by senator, and that’s tough.”

McConnell waits for Trump to arrive for a meeting with Republican senators about health care yesterday. (Photo by Jabin Botsford/The Washington Post)

AHH: Replacing Obamacare used to be the GOP’s great unifier. Now it has become their albatross, the Post’s Dan Balz writes

« In a worst-of-all-worlds environment, Republicans continue to struggle with what they’re selling, beyond the stated goal of repealing or revising the Affordable Care Act, » Dan writes. « Whatever overarching arguments they hope to make on behalf of their legislation have been lost in a welter of competing claims and demands among senators with different priorities and dissimilar ideological viewpoints. »

« The Republicans’ major selling point is that Obamacare is collapsing, » he continues. « Even Democrats acknowledge weaknesses with the current law, though some Democrats have accused Trump and Republicans of deliberately trying to make those problems worse. McConnell said Tuesday that a Republican solution will be superior to the status quo. Exactly how, Senate Republicans haven’t been able to say. But in terms of corralling the votes, McConnell should not be underestimated. »

Sen. Dean Heller (R-Nev), and Sen. Susan Collins (R-Maine) talk before President Trump arrives for a meeting with Republican senators about health care. (Photo by Jabin Botsford/The Washington Post)

OOF: Maybe don’t attack your own if you’re trying to build support for a health-care bill. Heller, one of the moderates skeptical of the Senate bill who is facing a tough reelection next year, reportedly complained to Trump yesterday about attack ads coming from America First Policies, a nonprofit run by a former White House aide and Trump campaign veterans. The group targeted Heller over the weekend with a TV and radio ad campaign for denouncing the Senate plan as written, pressuring him to vote for it and even roping him to House Minority Leader Nancy Pelosi (D-Calif.)

« McConnell told White House Chief of Staff Reince Priebus over the weekend that the group’s attacks were ‘beyond stupid,’ according to a Republican with knowledge of the exchange, » the AP reports. « McConnell allies argued that the approach alienated Heller and other Republicans rather than making it easier to get their votes. »

Shortly after Heller himself complained about the ads in the White House meeting yesterday, America First Policies said it decided to take down its Heller ads because “he has decided to come back to the table to negotiate with his colleagues on the Senate bill,” spokeswoman Erin Montgomery said.

But America First Policies didn’t apologize for its aggressive strategy. And one of its leaders, former Trump campaign spokesman Katrina Pierson, tweeted that it’s not the group’s task to preserve GOP seats in Congress:

OUCH: Members of Congress are skilled at giving answers that really aren’t answers at all, as my colleague Sean Sullivan noted yesterday. His conversation with Sen. Patrick J. Toomey (R-Pa.) on whether delaying the health-care vote until July is good or bad:

Trump met with Republican senators about health care in the White House yesterday. (Photo by Jabin Botsford/The Washington Post)

–Trump attempted a heart-to-heart with the entire Senate Republican Conference at the White House yesterday afternoon, where senators got a chance to air their grievances about the health-care bill and the whole closed-door process of writing it, Sean Sullivan, Juliet Eilperin and Kelsey Snell report.

The president sat between two of the bill’s holdouts — Sens. Lisa Murkowski (Alaska) and Susan Collins (Maine) — and said Republicans are “getting very close” to securing the votes they need even as he acknowledged that they might fail. He told the room we have “no choice but to solve this situation” because Obamacare is a “total disaster.”

“This will be great if we get it done,” Trump said. “And if we don’t get it done, it’s just going to be something that we’re not going to like — and that’s okay. I understand that very well.”

Collins described the meeting as productive, and said Trump was “really in listening mode.” “He was taking in all of the comments. There were many senators who raised issues, and, as you can imagine, the issues really run the ideological gamut, » she added.

McConnell also emerged from the meeting praising Trump’s interventions, according to my colleague Ed O’Keefe:

A telling photo of Collins and Heller (the two moderates who have said they won’t vote for the health-care bill unless it’s changed). From former Hillary Clinton press secretary Tim Hogan:

Another visual of the meeting tweeted by the New York Times’ Doug Mills: 

Nevada Independent editor Jon Ralston poked fun:

–But does Trump have enough clout with congressional Republicans? Maybe not. « Republican fixtures in Washington are beginning to conclude that Trump may be neither, despite his mix of bravado, threats and efforts to schmooze with GOP lawmakers, » the Post’s Philip Rucker, Ashley Parker and Robert Costa write.

Case in point: Trump got on the phone Monday with conservative Sen. Mike Lee (R-Utah) and urged him to back the measure, but a day later Lee said he would vote against the bill.

« Trump had hoped for a swift and easy win on health care this week. Instead he got a delay and a return to the negotiating table — the latest reminder of the limits of his power to shape outcomes at the opposite end of Pennsylvania Avenue, » Ashley, Robert and Philip report. « History suggests that presidents who have governed successfully have been both revered and feared…The president is the leader of his party, yet Trump has struggled to get Republican lawmakers moving in lockstep on health care and other major issues, leaving no signature legislation in his first five months in office. The confirmation of Supreme Court Justice Neil M. Gorsuch is his most-cited achievement to date. »

A Post video about the White House meeting:

–Unlike most congressional leaders, McConnell has managed so far to escape Trump’s wrath, my colleagues Robert Costa and Sean Sullivan report. “He’s never, as far as I can tell, gotten angry at me — in my presence, anyway,” McConnell said of the president last month.

President Trump shakes hands with McConnell. (AP Photo/Pablo Martinez Monsivais)

« That fragile peace between a taciturn insider and a brash newcomer has helped both men pursue Republican priorities, but it faces an uncertain future this week as a major rewrite of the nation’s health-care laws falters in the Senate. McConnell and Trump are both hungry for a win, » Robert and Sean write. « Their understanding, built to score legislative victories, does neither of them any good if victories remain out of reach. »

« On its surface, the health-care effort is about fulfilling a GOP pledge, » they continue. « But Republicans said it is also a test of whether McConnell and Trump can stitch together winning coalitions on any big-ticket item this year — and reassure business leaders and activists eager for action. »

–Hundreds of activists protesting the Senate health-care bill hooted and cheered from their stakeout in the « Senate swamp » as the news broke yesterday that the Senate was delaying a vote on its health-care bill. « Hundreds of activists from Planned Parenthood, AFSCME, and smaller progressive groups were hooting and cheering their latest mini-victory, » the Post’s Dave Weigel reports.

« For some Democrats, it was the fifth or six protest of the Better Care Reconciliation Act in 24 hours, » Dave writes. « Some of the protesters had done even more, with the progressive group Ultraviolet tailing Republican senators as they left their offices, the most aggressive of dozens of tactics to slow down or stop BCRA. More had been cycling in and out of Capitol office rooms for news conferences, where Democrats sat back and let Medicaid beneficiaries take over the microphone. »

–Among the protesters were dozens of women dressed in “The Handmaid’s Tale”-like costumes to protest the bill’s restriction on Medicaid dollars for Planned Parenthood clinics. “It would be the worst bill for women in generations and decimate women’s healthcare,” said Planned Parenthood spokeswoman Fern Whyland, according to the Hill. “It’s a healthcare bill with no healthcare.” 

From The Hill’s Taylor Lorenz:

McConnell had polio as a child. (Photo by Bill O’Leary/The Washington Post)

–A meme about how McConnell received his polio treatment as a child has been shared hundreds of thousands of times on the Internet by activists opposing the Obamacare overhaul he’s shepherding through the Senate.

“As a kid, Mitch McConnell had polio, and the government paid for ALL of his care and rehabilitation,” says a text below an apparent picture of a young McConnell, adding that McConnell wants to take away the government-funded care that once helped him. The meme was originally posted to Facebook by the group Occupy Democrats.

The problem is, that story is false, the Post’s Kristine Phillips reports.

Dr. Jonas Salk administers a trial polio vaccine to David Rosenbloom of Pittsburgh in this 1954 photo from the National Foundation March of Dimes. (AP Photo/National Foundation March of Dimes)

The facts: After McConnell was struck with polio at the age of 2 in 1944, he received treatment at the polio treatment center that President Franklin D. Roosevelt founded in Warm Springs, Ga. The funds for the treatment center were raised by the National Foundation for Infantile Paralysis, a nonprofit that collected private donations — not government funding.

« Shortly after the foundation was created in 1937, comedian Eddie Cantor spearheaded a fundraising campaign that he called March of Dimes, » Kristine writes. « Its goal was simple: Use radio and the president’s Birthday Ball to encourage people to donate at least one dime to the cause of fighting polio…The result was an ‘avalanche of donations’ in the form of 80,000 letters containing dimes and dollars that inundated the White House mail room, according to the March of Dimes website. »

« It’s likely that the stories by Occupy Democrats and others relied on a misunderstanding of what public money is and falsely concluded that dollars donated by members of the public to a private organization are the same as taxpayer dollars that fund government programs, » Kristine continues. « McConnell’s staff did not respond to a request for comment. Colin Taylor, who wrote the Occupy Democrat story, also did not respond. »

A Philadelphia Police officer shows a package of the overdose reversal agent Naloxone Hydrochloride. (AFP PHOTO / DOMINICK REUTERDOMINICK REUTER/AFP/Getty Images)

Today

  • The Bipartisan Policy Center will hold an event  on cybersecurity and medical devices.
  • The Cato Institute will hold a briefing  on Capitol Hill on how the federal government should address the opioid crisis.

Coming Up

  • The Bipartisan Policy Center will hold an event on Thursday on balancing Medicaid cost and coverage.
  • American Enterprise Institute will hold an event on Thursday on the government’s role in medical innovation.

Here’s what happened after Senate leaders postponed the health-care vote:

Senate Minority Leader Charles E. Schumer (D-N.Y.) on health care: ‘We’re going to fight the bill tooth and nail’

Sen. Ted Cruz (R-Tex.) on health-care bill: ‘We still got a way to go’:

Sen. Jeanne Shaheen (D-N.H.) said she wants Republican and Democratic senators to “work together” to “improve on the Affordable Care Act.”: 

House Speaker Paul D. Ryan (R-Wis.) weighs in on the health-care bill: 

White House deputy press secretary Sarah Huckabee Sanders says Trump remains ‘optimistic’ on health care and criticizes CBO report:

A mother’s response to the health-care debate: Her 3-year-old son’s $231,000 hospital bill:

And Stephen Colbert says « ‘Repeal And Replace’ Is Being ‘Delayed And Postponed' »:

 

3 things you need to stop overthinking when creating video

Video is no longer an option when it comes to successful marketing for real estate agents. It’s a necessity.

YouTube has more than a billion users who watch a billion hours of video daily in 76 different languages. More than half of YouTube’s views are from a mobile device. It’s an easy way to reach viewers on the go.

With accessibility to smartphones, creating video has never been easier. However, even with all of these tools at your disposal, why aren’t you creating yet?

There are common hurdles people have to overcome and stop over-thinking when it comes to creating video; here are three of them.

1. How you look on camera

This is the single biggest thing to overcome with creating video. Once you get over how you look on camera, the rest becomes much easier.

Chances are you’re going to feel uncomfortable on camera and think you look weird the first time you see yourself back on film — this is normal. The fact is everyone thinks they look weird; remember Johnny Depp doesn’t even watch his own films.

Being comfortable on camera really comes from practice. Start by filming yourself talking about something you’re passionate about (this doesn’t have to be work-related). Once you’ve filmed this, show a friend or colleague, and ask for honest criticism.

Then as you become comfortable, start to create things specifically related to real estate and publish them on YouTube, Facebook, etc.

2. Type of equipment

You don’t need much to create video. Your smartphone will be more than capable of making and editing video for you to post. In fact, the video at the top was created solely on an iPhone.

I recommend getting a selfie stick or tripod for your phone. These are relatively inexpensive (under $40), and they are all you really need.

3. Doubting your value

You have explicit expertise and experience that is valuable to people. You know more about buying and selling in your county than a national portal — this is your advantage. Use it.

Talk about what you know, or give your expert opinion on something taking place within the market.

Jordan Scheltgen is the founder of Cave Social. You can follow him on Twitter @cavejordans or connect with him on Facebook

InnCable Android PC Imbedded In Ethernet/HDMI Cable (video)

Android PC

A new portable Android PC has been unveiled this week called the InnCable which has been embedded into an Ethernet/HDMI cable allowing you to carry everything you need to connect the device to display that supports power via HDMI.

Unfortunately no working demonstration has been provided as yet showing the Android PC operating system in action but you can check out the marketing video below to learn more about what the company is hoping to achieve with a new mini Android PC.

The InnCable is optimised for the new InnSpire 3.0 operating system say InnSpire but no information on specifications, availability or pricing has been announced as yet. As always if anything is announced in the future we will keep you up-to-date as always, but it seems that the present time the product is still under development.

InnCable

In short, we wanted to create the easiest to use, smallest, but yet the most powerful device possible. We had been batteling with the option of going “built-in”, using the features of the ”smart TVs”. But from speaking to hoteliers and technology specialists from all over the world, we got the same message – those TVs aren’t really so smart. If you have ever tried opening a web browser or trying to launch your favorite media service on one of those, you know how klunky that can be.

With the InnCable , we wanted to keep the power of a set top box, without having to compromise and limit ourselves to the options of a smart TV. Suddenlly we realized – there will always be a cable from the wall (Ethernet) to the TV (HDMI) anyway – so what if that was the computer! What if the cable was the box!

Source: LiliputingInnCableZDNet : CNX Software

Filed Under: Hardware, Top News