Archives par mot-clé : video

Trump’s nationalist warning contrasts with European leaders’ optimism at G-20

President Trump brought a starkly populist and nationalistic message to Europe on Thursday, characterizing Western civilization as under siege and putting the United States on a potential collision course with European and Asian powers that embrace a more cooperative approach to the world.

Speaking in Warsaw ahead of his arrival here in Germany for a contentious Group of 20 summit, Trump delivered an address that was both provocative and short on specifics — arguing that Western values are increasingly imperiled by “radical Islamic terrorism” and extremism and casting himself as a champion in a vaguely defined clash of cultures.

“The fundamental question of our time is whether the West has the will to survive. Do we have the confidence in our values to defend them at any cost?” Trump said, speaking at a monument to a past struggle, the 1944 Polish resistance to Nazi occupation in World War II. “Do we have enough respect for our citizens to protect our borders? Do we have the desire and the courage to preserve our civilization in the face of those who would subvert and destroy it?”

Later in the day, Trump took to Twitter to proclaim that “THE WEST WILL NEVER BE BROKEN. Our values will PREVAIL.”

The fiery address to a friendly crowd stacked with supporters of Poland’s populist ruling party did not define those Western values in any detail, however, and was devoid of the kind of explicit endorsement of democratic ideals common among past U.S. presidents. Unlike President Barack Obama last year, for example, Trump did not direct any criticism at his host, Polish President Andrzej Duda, for a crackdown on press freedoms and for other restrictive policies.

From left, South Korean President Moon Jae-in, President Trump and Japanese Prime Minister Shinzo Abe together ahead the Group of 20 summit in Hamburg on Thursday (Carlos Barria/Reuters)

And on the eve of a planned 30-minute meeting with Russian President Vladi­mir Putin, Trump again refused to say definitively whether Russia had interfered in the U.S. elections, as U.S. intelligence agencies strongly assert, though he did rebuke Moscow for its “destabilizing activities” in Ukraine and elsewhere.

Trump’s foreboding message in Warsaw stood in stark contrast to the more optimistic notes struck by Germany’s Angela Merkel and other European leaders at the start of the G-20 summit here in Hamburg. The day’s events included the formal announcement of a trade agreement between the European Union and Japan, a deal akin in size to the North American Free Trade Agreement and other multilateral pacts that Trump has vilified and sought to scrap or alter.

Besides trade, the two-day G-20 meeting highlights several other fissures between Trump and European leaders, including on climate change and immigration.

As protesters clashed with police armed with pepper stray and water cannons outside the summit Thursday, Trump and Merkel met directly for about an hour, according to German officials, who characterized the meeting as friendly but contentious, particularly on trade.

“The question is whether the Americans are still convinced that world trade always needs to be assessed according to one question, namely whether the U.S. is the winner, or whether we’ll manage to convince the Americans that when everyone plays by the same fair rules, everyone will be better off,” German Foreign Minister Sigmar Gabriel told German broadcaster ARD afterward.

A U.S. account of the meeting made no mention of the tensions.

The stop in Poland — which Trump called “the geographic heart of Europe” — was both a symbolic and strategic choice for the new American president. The Eastern European nation is a critical U.S. ally and perhaps the European capital most welcoming to Trump’s nationalist message.

Leaving little to chance at a tightly choreographed speech, Polish government officials arranged for buses to bring supporters into the city from the rural parts of the country, where the ruling party’s support is strongest.

Poland is one of the few NATO countries that has met an agreement to contribute at least 2 percent of its gross domestic product to defense spending, an issue that Trump has repeatedly raised since the campaign. It was one of many things Trump praised Poland for on Thursday.

But Trump also said military spending alone is not enough to preserve Western civilization.

“Our own fight for the West does not begin on the battlefield,” he said. “It begins with our minds, our wills and our souls. Today, the ties that unite our civilization are no less vital and demand no less defense than that bare shred of land on which the hope of Poland once totally rested.”

Speaking with nationalist overtones, Trump praised Poland as an example of a nation that had persevered despite grave challenges, saying it offered “the story of a people who have never lost hope, who have never been broken, and who have never forgotten who they are.”

Poland’s current right-leaning, populist government has proven a natural ally for Trump. The country’s Law and Justice Party has embraced some of the main pillars of Trump’s candidacy, including a similar resistance to accepting Muslim refugees.

“While we will always welcome new citizens who share our values and love our people, our borders will always be closed to terrorism and extremism,” Trump said Thursday. He also decried “the steady creep of government bureaucracy that drains the vitality and wealth of the people.”

Trump’s speech was also notable for its explicit commitment to Article 5, the collective security provision of the NATO treaty. “The United States has demonstrated not merely with words, but with its actions, that we stand firmly behind Article 5, the mutual defense commitment,” Trump said.

Trump had notably left out a mention of Article 5 during a speech in late May at NATO’s new headquarters in Brussels. Every U.S. president since Harry Truman in 1949 has pledged to honor the policy that an attack on an alliance nation is an attack on all of them.

In a day of mixed messages toward Russia, Trump used his Warsaw speech to offer his firmest rebuke of Moscow.

“We urge Russia to cease its destabilizing activities in the Ukraine and elsewhere and its support for hostile regimes, including Syria and Iran, and instead join the community of responsible nations in our fight against common enemies and defense of civilization itself,” Trump said.

Earlier in the day, Trump struck a different tone. When asked during a joint news conference with Duda about Russian meddling in last year’s U.S. election, Trump refused to say definitively that he believes Russia was responsible.

“I think it could very well have been Russia, but I think it could well have been other countries” Trump said. “Nobody really knows. Nobody really knows for sure.”

Trump also used the appearance to continue his feud with CNN, saying the network has “been fake news for a long time.” He called NBC “equally as bad, despite the fact that I made them a fortune with ‘The Apprentice,’ ” a reference to the long-running reality show that starred Trump.

Shortly after arriving in Germany, Trump met with Merkel, with whom Trump has had a chilly relationship during his first months in office. Appearing briefly before the media, the pair appeared casual with each other and chatted freely. They shook hands while looking directly at each other — in contrast to their first meeting in Washington, when Trump declined a handshake in front of news cameras.

In a statement afterward, the White House said Trump and Merkel discussed a number of foreign policy and national security priorities, including the ongoing conflict between Qatar and Persian Gulf and Arab states, the North Korean crisis and the conflict in Ukraine.

Gabriel, the German foreign minister, said discussion of climate and trade issues “are still clearly contentious.” He and U.S. Secretary of State Rex Tillerson were among those who attended the meeting.

Gabriel has often advocated for better relations between the West and Russia, and he said Germany was “very happy” about the Friday meeting scheduled between Trump and Putin.

“If relations between the United States and Russia continue to be as bad as they are now, this is bad for the whole world,” he said.

Trump is also scheduled to meet Friday with Mexican President Enrique Peña Nieto. An earlier meeting between the two was canceled over Trump’s insistence that Mexico pay for a vast new wall along the border between the two countries.

On trade, Trump is attempting to leverage the United States’ economic power to negotiate deals in the country’s favor, but foreign leaders appear increasingly ready to bypass the U.S. president.

On the eve of the G-20 summit, leaders from Japan and the E.U. announced their agreement on the broad strokes of a trade deal that will cover nearly 30 percent of the global economy, 10 percent of the world’s population and 40 percent of global trade.

The announcement appeared to be a calculated rebuke of both the United States and Britain, which voted to leave the E.U. last year.

For Trump, another priority is shoring up support for his effort to contain North Korea after its defiant test of an intercontinental ballistic missile. Trump warned Thursday that North Korea could face “some pretty severe” consequences, but Washington also confronted firm opposition from Russia and China over any possible response.

Appearing briefly before the press before a dinner Thursday, Trump was asked by a reporter whether he had given up on Chinese President Xi Jinping to lean on North Korea to cease its activities.

“Never give up,” Trump said.

“Are you disappointed?” the reporter persisted, referring to Trump’s complaints in recent days that trade between China and North Korea has increased.

Trump didn’t answer.

Wagner reported from Washington. Ana Swanson in Washington and Stephanie Kirchner in Berlin contributed to this report.

Fox Business Network Suspends Charles Payne Amid Misconduct Inquiry

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Charles Payne

Credit
Richard Drew/Associated Press

Issues related to sexual harassment continued to plague 21st Century Fox as its Fox Business Network subsidiary confirmed on Thursday that it had suspended a longtime anchor, Charles Payne, pending an investigation into his conduct.

The development came exactly a year after a sexual harassment scandal at Fox News first burst into public view with a lawsuit against Roger E. Ailes, the network’s former chairman. As claims of widespread harassment continued to surface, 21st Century Fox has tried to clean house, ousting Mr. Ailes, the former star Bill O’Reilly and several other employees.

The suspension of Mr. Payne came after The National Enquirer published an article on Wednesday in which he acknowledged and apologized for an extramarital affair with a former CNN and Fox News contributor. That woman made claims of misconduct against Mr. Payne to lawyers for Fox, according to a person briefed on the matter.

“We take issues of this nature extremely seriously and have a zero-tolerance policy for any professional misconduct,” a spokeswoman for Fox Business said in a statement. “This matter is being thoroughly investigated and we are taking all of the appropriate steps to reach a resolution in a timely manner.”

Mr. Payne could not immediately be reached for comment. A lawyer for Mr. Payne, Neal Korval, did not respond to requests for comment but told The Los Angeles Times that his client denied the allegations.

The Los Angeles Times first reported that Mr. Payne had been suspended after the claims of misconduct were made.

Fox Business announced last month that it had renewed Mr. Payne’s contract with the network in a multiyear deal. Mr. Payne, who joined the network as a contributor at its start in 2007, has hosted the “Making Money” program at 6 p.m. since 2014. The network said that a rotating group of substitutes would fill in for him during his suspension.


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The Latest: Trump prepares for meeting with Putin

HAMBURG, Germany — The Latest on President Donald Trump’s second official visit to Europe (all times local):

1 a.m.

President Donald Trump refuses to say if he will raise the issue of Moscow’s meddling in the U.S. presidential election when he goes behind closed doors Friday with Russian President Vladimir Putin.

Still, he told a crowd of thousands Thursday in downtown Warsaw that he is urging Russia “to cease its destabilizing activities in Ukraine and elsewhere, and its support for hostile regimes, including Syria and Iran.”

Trump is also calling on Russia “to join the community of responsible nations in our fight against common enemies and in defense of civilization itself.”

Trump then flew to Hamburg, Germany, where more than 100,000 protesters were expected to flood the city to stage massive protests against the Group of 20 summit.

___

10:25 p.m.

House Minority Leader Nancy Pelosi is adding her name to the list of high-ranking Democrats who are demanding that President Donald Trump confront Russian leader Vladimir Putin over Moscow’s election meddling.

Pelosi says in a statement Thursday that Trump needs to tell Putin the United States will not tolerate any further interference in U.S. campaigns.

Pelosi’s statement came after Trump spoke in Warsaw, Poland, a day ahead of his first face-to-face meeting with Putin. Trump says Russia meddled in the 2016 presidential election, but has repeated his assertion that “other countries” may have done the same.

Top Senate Democrats told Trump in a letter that it would be “severe dereliction” of his presidential duty if he failed to confront Putin over Moscow’s meddling.

__

7:10 p.m.

The German government says Chancellor Angela Merkel and President Donald Trump have discussed issues including North Korea, the situation in the Middle East and the conflict in eastern Ukraine.

A brief government statement gave no further details of Thursday’s discussion, which lasted a little over an hour, other than to say they discussed “some issues on the G-20 agenda.” It said that Secretary of State Rex Tillerson and German Foreign Minister Sigmar Gabriel also participated.

Merkel and Trump have met on three previous occasions. Merkel has visited the White House, and the two also participated in May in a NATO summit and the Group of Seven summit in Italy.

___

7 p.m.

President Donald Trump appears to still hold out hope that China can help to resolve tensions with North Korea over its nuclear and missile programs.

Trump had hoped that Chinese President Xi Jinping would help to restrain North Korea after meeting with him in April. But North Korea raised the stakes by test-launching its first intercontinental ballistic missile on July 4. The launch raised the prospect of the United States one day possibly coming under attack after trying to stifle North Korea’s nuclear ambitions for several years. Trump raised questions about China’s commitment afterward by noting its expanded trade relationship with North Korea.

But Trump suggested he hasn’t given up on Xi before having dinner with South Korean President Moon Jae-In and Japanese Prime Minister Shinzo Abe on Thursday.

“Never give up,” Trump told reporters without elaborating.

___

6:30 p.m.

President Donald Trump is meeting with German Chancellor Angela Merkel as part of an annual summit of industrial nations in Hamburg, Germany.

The pair shook hands and spoke briefly while looking directly at each other. They then left for closed-door discussions.

Asked what subjects they would address, Trump declined to say.

Merkel has been open about her disappointment with Trump’s decision to withdraw the U.S. from an international climate agreement. She told the German parliament “we cannot expect easy talks in Hamburg” on climate issues

___

5:45 p.m.

Former USSR President Mikhail Gorbachev says Donald Trump and Vladimir Putin need to establish a wide-ranging agenda in their meeting on Friday.

In comments to state news agency RIA-Novosti on Thursday, Gorbachev said the meeting of the Russian and American presidents in Hamburg, Germany, should emulate the 1986 Reykjavik summit of Gorbachev and Ronald Reagan that substantially advanced US-Soviet relations.

“First of all, it’s good that this meeting will finally take place, but it’s a pity that this is happening only now — and so far our countries do not have a joint constructive agenda, it takes a lot of time to catch up,” Gorbachev was quoted as saying.

“We now need an impulse from the leaders, as happened in Reykjavik in 1986’” he said. “We must put everything on the negotiating table and establish a mechanism for interaction, not for any single items, even important, but for all problems.”

___

5:10 p.m.

Senior Senate Democrats say Donald Trump will be committing a “severe dereliction” of his presidential duties if he fails to confront Russian leader Vladimir Putin about Moscow’s meddling in U.S. elections.

In a letter sent to Trump a day ahead of his meeting with Putin, the lawmakers say it’s critical that Trump set the agenda and make clear that Russia’s interference in American democracy will not be tolerated.

The letter is signed by Minority Leader Chuck Schumer of New York; Dick Durbin of Illinois, the No. 2 Democrat in the Senate; and the top Democrats on the Intelligence, Armed Services, and Foreign Relations committees.

The Democrats say Trump has to deliver an explicit message to Putin.

They say, “The upcoming elections cannot be a playground for President Putin.”

___

4:35 p.m.

A top member of the House Permanent Select Committee on Intelligence is calling for President Donald Trump to “have the courage” to address election meddling when he meets Russian President Vladimir Putin.

Rep. Adam Schiff, D-CA, said in a statement Thursday that Trump’s claims that “nobody really knows” who hacked the email accounts of the Democratic National Committee and Hillary Clinton campaign officials may “directly undermine U.S. interests.”

Schiff says, “This is not putting America first, but continuing to propagate his own personal fiction at the country’s expense.”

Trump said in Poland on Thursday that he believes Russia meddling in the election but he says others may have as well, adding, “nobody really knows.”

Trump is scheduled to meet Putin for the first time on Friday.

___

3:57 p.m.

President Donald Trump has arrived in Hamburg, Germany on the eve of his first meeting with Russian President Vladimir Putin.

World leaders are gathering in the city for a meeting of the Group of 20 economic powers.

Trump spent the first half of the day in Poland, delivering a speech and holding a joint press conference with Poland’s president.

He’s set to meet later Thursday with German Chancellor Angela Merkel and attend a Northeast Asia Security Dinner with South Korean President Moon Jae-in (jah-yihn) and Japanese Prime Minister Shinzo Abe.

___

2:45 p.m.

President Donald Trump is welcoming Croatia’s commitment to boosting energy security and diversification.

The White House said in a statement that the president’s meeting Thursday with Croatian President Kolinda Grabar-Kitarovic of Croatia reaffirmed their mutual interests in supporting “stability and security in the western Balkans.”

The White House also says that Trump “expressed support for timely completion of the Krk Island liquefied natural gas facility.”

Trump said Thursday during a major speech delivered in Warsaw that he wants to make sure Poland and its neighbors are “never again held hostage” to a single supplier of energy.

Russia is one of the largest suppliers of energy to the European Union. His comments come on the eve of his first face-to-face meeting with Russian President Vladimir Putin.

___

2:03 p.m.

The office of Slovenia’s president says U.S. President Donald Trump has accepted an invitation to visit the small central European nation that is the homeland of his wife Melania.

Borut Pahor’s office said in a statement Thursday that the Slovenian president extended the invitation on the sidelines of the Three Seas summit, a meeting of countries all bordered by the Baltic, Adriatic and Black seas.

It was not immediately clear when the visit could take place.

Slovenian officials had hoped that the first meeting between Trump and Russian President Vladimir Putin would be held in Slovenia. President George W. Bush and Putin held their first face-to-face meeting in Slovenia in June 2001.

Melania Trump was born and raised in Slovenia before moving abroad in her twenties to pursue a modelling career.

___

2:00 p.m.

President Donald Trump is wrapping up his major speech on Poland by declaring that “the West will never be broken” and vowed to win the battle against extremism.

Trump, speaking in Warsaw on Thursday, said “our people will thrive and our civilization will triumph.” He offered praise for his hosts’ resilience in the face of historic threats from Nazi Germany and the Soviet Union, declaring “let us all fight like Poles.”

Trump used the speech to make the case for the United States and its allies to embrace that spirit of nationalistic pride that helped sustain the Polish people.

He repeatedly drew contrasts with the beliefs of extremists and made the case for the necessity of his travel ban, which restricts immigration from some terror-impacted countries.

___

1:55 p.m.

President Donald Trump is reaffirming his commitment to NATO’s Article 5 as he delivers a speech in Warsaw, Poland.

Trump said Thursday that the United States “has demonstrated not merely with words, but with its actions that we stand firmly” behind Article 5, “the mutual defense commitment.”

He says, “Words are easy, but actions are what matters.”

Trump was criticized during his first foreign trip for failing to explicitly affirm his commitment to the mutual defense of NATO members during a critical speech at NATO headquarters in Brussels.

The article states than an attack on one member is an attack on all members and binds the allies to come to that country’s defense. It has only been invoked once, after the Sept. 11, 2001 terrorist attacks.

___

1:52 p.m.

President Donald Trump is praising Poland for honoring its defense spending commitment to NATO saying that “the example you set is truly magnificent.”

He used the occasion of his first visit to Poland to renew his call for other NATO members to boost their defense spending.

In a major address in Warsaw Thursday, Trump said that Poland is “now among the most committed members of the NATO alliance” and says that Poland “has resumed its place as a leading nation of a Europe that is strong, whole and free.”

He’s also touting the benefits of a strong Europe, calling it “a blessing to the west and to the world.”

Trump’s first visit foreign trip was marred by a tough speech to NATO members urging them to spend more on their armed forces.

Poland is one of the five NATO members that spends at least 2 percent of their gross domestic product on the military, as Trump has urged.

___

1:48 p.m.

President Donald Trump is calling on Russia to stop its destabilizing activities in Ukraine.

He’s also calling on Moscow to end its support for “hostile regimes.” Trump specifically called out Syria and Iran.

Trump instead urged Russia to join the “community of responsible nations” in its fight against common enemies and the defense of civilization.

Trump’s plea to Russia comes a day before his first face-to-face meeting with Russian President Vladimir Putin. Putin annexed the Crimean Peninsula in 2014, which the U.S. does not recognize. Russia also supports separatist elements operating in Ukraine.

Trump included the message to Russia in a public address during a quick visit to Poland.

___

1:42 p.m.

President Donald Trump is telling a crowd in Poland that Europe no longer faces the threat of communism but that the West is now battling new “dire threats.”

Trump, in a speech Thursday in Warsaw, said that the United States and its European allies have suffered frequent acts of terror. He vowed that “we will confront them and we will win.”

The president specifically used the phrase “radical Islamic terrorism,” the label for extremists that he used frequently during the campaign but declined to say in front of a gathering of Arab leaders in Saudi Arabia during his first foreign trip in May.

He said that extremists groups threaten the West’s “way of life” and obliquely defended the administration’s travel ban that restricts immigration from some Muslim majority countries.

___

1:38 p.m.

President Donald Trump says Poland may be the geographic heart of Europe but the Polish people are its soul.

Trump is addressing thousands of Poles from Krasinski Square, site of the Warsaw Uprising against Nazi occupation. More than 150,000 Poles died during the struggle to overthrow oppression.

Trump is praising the spirit of the Polish people for enduring and overcoming every effort to transform, oppress and destroy them.

He’s holding up Poland as an example for other nations. He says Poland’s triumph over hardship gives nations all hope for a future in which good conquers evil and peace achieves victory over war.

___

1:30 p.m.

President Donald Trump says that he is eager to expand U.S. partnerships with Poland, especially when it comes to exporting energy.

Trump said Thursday during a major speech delivered in Warsaw that he wants to make sure that the country and its neighbors are “never again held hostage” to a single supplier of energy.

Russia is one of the largest suppliers of energy to the European Union. Trump is set to meet with Russian President Vladimir Putin Friday.

Poland received its first shipment of American liquefied natural gas last month.

___

1:25 p.m.

First Lady Melania Trump warmed up the crowd in Poland’s capital ahead of her husband’s speech, saying that all people should be allowed to “live their lives without fear.”

The first lady said Thursday that guaranteeing the “security” of the American people is the centerpiece of President Donald Trump’s administration and that she hoped all around world could share in that safety.

She also touted a tour she took earlier in the day at a science center nearby in Warsaw where people came “to observe, experiment, to ask questions and seek answers” which she said should inspire people in both the United States and Poland.

Melania Trump, who is taking a prominent role in her husband’s key overseas trip, also saluted the Polish people and their “beautiful country.”

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

PositiveID’s ENG Mobile Systems Launches New Marketing Video

ENG’s new video is part of an enhanced focus on sales and marketing efforts to increase brand awareness and sales pipeline

DELRAY BEACH, Fla., July 06, 2017 (GLOBE NEWSWIRE) — PositiveID Corporation (OTCQB:PSID), a life sciences company focused on detection and diagnostics, announced today its E-N-G Mobile Systems (ENG) subsidiary has launched a new video as part of an enhanced focus on customer acquisition efforts to promote sales growth. The video can be found in the About Us section of ENG’s website.

ENG has delivered purpose-built, customer-focused solutions since 1977, and has built more than 1,500 specialty vehicles for customers around the world. ENG’s expert design process turns complex ideas into operationally-friendly solutions. Vehicle applications include communications, radio frequency testing and monitoring, cellular and wireless support, command and control centers, broadcast, mobile labs and first responders.

ENG is a leader in the mobile laboratory market, which is expanding as concerns over food and environmental contamination, and biological and chemical weapons increase. ENG has built over 400 mobile labs, more than any other specialty vehicle manufacturer, due in part to its team of scientists who provide turnkey laboratories and the proper training to run them.

“Emphasis on sales and marketing has to be a top priority for any company looking to grow,” stated Lyle L. Probst, CEO of ENG. “While these activities have always been important to us, we are expanding our efforts to not only increase awareness of our brand and increase sales, but also to showcase the ways we innovate using new technologies like drones for utilities line inspections to help improve efficiency and safety for our customers.”

About PositiveID Corporation
PositiveID Corporation is a life sciences tools and diagnostics company with an extensive patent portfolio. PositiveID develops biological detection and diagnostics systems, specializing in the development of microfluidic systems for the automated preparation of and performance of biological assays. PositiveID is also a leader in the mobile technology vehicle market, with a focus on the laboratory market and homeland security. For more information on PositiveID, please visit http://www.psidcorp.com, or connect with PositiveID on Twitter, Facebook or LinkedIn.

Statements about PositiveID’s (the “Company”) future expectations, including the likelihood that the mobile laboratory market is expanding as concerns over food and environmental contamination, and biological and chemical weapons increase; the likelihood that the Company is expanding its efforts to not only increase awareness of its brand and increase sales, but also to showcase the ways it innovates using new technologies like drones for utilities line inspections to help improve efficiency and safety for its customers; constitute « forward-looking statements » within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties and are subject to change at any time, and PositiveID’s actual results could differ materially from expected results. These risks and uncertainties include, without limitation, the Company’s ability to compete in the specialty vehicle industry; the Company’s ability to attract and retain new customers; as well as other risks. Additional information about these and other factors that could affect the Company’s business is set forth in the Company’s various filings with the Securities and Exchange Commission, including those set forth in the Company’s 10-K filed on March 31, 2017, and 10-Qs filed on May 15, 2017, November 18, 2016, and August 12, 2016, under the caption « Risk Factors. » The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.

/EIN News/ —

Contacts:
                    PositiveID Corporation
                    Allison Tomek
                    (561) 805-8044
                    atomek@psidcorp.com
                    
                    Paul Knopick
                    E  E Communications
                    940.262.3584
                    pknopick@eandecommunications.com

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Mobile marketing is driven by Rands, cents, and video

My advertising industry colleagues tell me that this vague, non-existent call to action type of advertising is, in fact, ‘brand building’. Other people would venture that it’s art, created to win awards and has little commercial merit.

Things are quite different in the mobile advertising space. Mobile marketers need to be bold when it comes to asking for product or service purchases from a cellular consumer.  

Because mobile marketing is about supporting consumer behaviour in ways that are personalised and relevant to the individual shopper in their time of need, we’re not afraid to talk about the rands and cents.

This clear pursuit of real purchasing behaviour is paying dividends. Forbes Magazine says it is ‘difficult to overstate’ the importance of mobile marketing. The obvious reason for this is the fact there are a whopping 35 million mobile users in South Africa alone, with another 900 million or so throughout the rest of the continent’s 54 recognised countries.

That’s quite a market, and it’s becoming more accessible. People can use their cellphones for more than just calling and texting. Mobile data prices have declined from about R700 for half a gigabyte of cellular data in 2005 to just over R150 a gigabyte (on Telkom Mobile, for example). The wide availability of quality smartphones, new from leading retailers, is also boosting the total audience for mobile campaigns.

A lesser-known reason why mobile marketing in South Africa is set for continued stellar growth is the recent limited commercial launch of a brand spanking new nationwide LTE-A wireless network.

LTE-Advanced represents a major enhancement of the Long Term Evolution (LTE) mobile communications standard. Owner Multisource has already invited a small number of clients to trial the new LTE-A network and, interestingly, for the local mobile marketing sector, it’s already public knowledge that Vodacom has concluded an agreement to roam on the new network.

It’s great news that local mobile networks are increasing capacity through smart roaming agreements, as mobile marketing specialists work with clients to develop even more engaging and data-intensive campaigns. This is driven by the fact that social media posts that include video and images produce 650% more engagement than text-only posts.

Most clients new to mobile marketing tend to equate mobile campaigns with SMS, and that’s perfectly acceptable. The text message was the original mobile marketing tactical instrument and with SMS coupon redemption rates as high as 30% to 50%, it remains a vital part of any mobile marketer’s arsenal.

For more information, visit www.intarget.mobi. Alternatively, connect with them on Facebook or on Twitter.

Is 360-degree and VR video the future of marketing?

Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns.

Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlines’ 360-degree ad was 35 times more effective than the same traditional 2D ad.

Google, Facebook and YouTube continue to dominate the digital ad space as creators are using the medium of 360-degree video and VR across industries.

In June 2016, Google representative Aaron Luber stated:

“On YouTube, we made a big, early bet on 360-degree video. This means viewers can see the video from every angle just by swiping or moving the phone or tablet around — no headset required. Uploads of 360-degree videos continue to grow and have doubled over the past three months.”

A growing market

A research report for Business Insider investigating how VR, AR and 360-degree video are shaping the future of content creation also revealed that, “the global VR market is forecast to grow at a nearly 81% compound annual growth rate (CAGR) from 2016 to 2024, according to Global Market Insights.”

we are going to see a rise in 360-degree video ads and even ads that incorporate the mobile device itself 

The forecast is one that marketers agree with. A post-Moble World  Congress write up on Marketing Tech highlighted that mobile advertising would change as we are “going to see a rise in 360-degree video ads and even ads that incorporate the mobile device itself – touch and vibration”.

This incorporation of mobile devices into 360° content creation is also now available via action cameras, such as Kodak Pixpro’s SP360, which uses a complimentary Remote View App for iOS and Android so camera enthusiasts can see exactly what they are recording via their smart device.

They can then upload their 360 photos and videos to social media accounts while on the go, using Wi-Fi, Bluetooth and NFC connection capabilities.

Higher emotional engagement

VR content was found to elicit higher emotional and longer engagement than traditional 2D.

IMAX is already registering impressive revenue from its VR centres. For the first four months of 2017, IMAX clocked more than 25,000 admissions and an average revenue of $15,000 per week from its single VR Center in LA.

With 100 locations, IMAX estimates it would generate about $25 million in annual revenue.

Among one of many businesses recognising the rising demand for 360-degree cameras and the impact of VR, Kodak Pixpro will shortly be adding the virtual reality camera 4KVR360 to its portfolio.

With dual 20-megapixel CMOS sensors, and dual integrated lenses with angles of 155° and 235°, the camera is designed to capture 360° interactive photos and videos that can be instantly shared on social media.

Some of the best uses of VR and 360-degree video include travel advertising, such as the Marriott Hotels use of a 360-degree video stream and booths to create a beach destination complete with heaters and wind jets.

This experience teleported the public to a Marriott Hotel first then on to a Hawaiian beach, which helped position Marriott as a forward-looking and relevant brand within the travel market.

VR and 360-degree video is not limited to presenting destinations but also allows users to test drive a car, such as Volvo’s app supporting the launch of its XC90 SUV, which allowed users to ‘sit’ in the cockpit and go on an idyllic car ride through the countryside.

according to Goldman Sachs, VR will be bigger than TV within the next decade

The first commercial use of ‘walk around’ VR technology though was by footwear and clothing brand, Merrell, which created a VR experience called Trailscape that took the user on a dangerous mountain hike, to support the launch of its new hiking boot, the Capra.

According to Goldman Sachs, VR will be bigger than TV within the next decade, generating $110 billion in revenue. IDC’s Worldwide Semiannual Augmented and Virtual Reality Spending Guide predicted that the AR/VR market will grow to over $162 billion by 2020, with active VR users growing to 171 million in 2018.

360° video and VR will continue to grow and will become prevalent in a variety of additional industries to marketing technology over the coming years.

With the investment in VR hardware by the likes of Sony, in its PlayStation VR, other brands will soon follow suit. As the technology of 360° and VR video improves, and equipment becomes cheaper, the appeal of 360° and VR will only spread across all industries swiftly.

 

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US defenses get pressured by North Korean missile advances

WASHINGTON — North Korea’s newly demonstrated missile muscle puts Alaska within range of potential attack and stresses the Pentagon’s missile defenses like never before. Even more worrisome, it may be only a matter of time before North Korea mates an even longer-range ICBM with a nuclear warhead, putting all of the United States at risk.

The Pentagon has spent tens of billions to develop what it calls a limited defense against missiles capable of reaching U.S. soil. The system has never faced combat or been fully tested. The system succeeded May 30 in its first attempted intercept of a mock ICBM, but it hasn’t faced more realistic conditions.

Although Russia and China have long been capable of targeting the U.S. with a nuclear weapon, North Korea is seen as the bigger, more troubling threat. Its opaque, unpredictable government often confounds U.S. intelligence assessments. And North Korea’s leader, Kim Jong Un, has openly threatened to strike the U.S., while showing no interest in nuclear or missile negotiations.

“We should be worried,” said Philip E. Coyle III, a former head of the Pentagon’s test and evaluation office. North Korea’s latest success, he said, “shows that time is not on our side.”

U.S. officials believe North Korea is still short of being able to miniaturize a nuclear warhead to fit atop an intercontinental missile. And it’s unclear whether it has developed the technology and expertise to sufficiently shield such a warhead from the extreme heat experienced when it re-enters Earth’s atmosphere en route to a target.

A Pentagon spokesman, Navy Capt. Jeff Davis, said Wednesday: “We’ve still not seen a number of things that would indicate a full-up threat,” including a demonstrated ability to mate a nuclear warhead to an ICBM. “But clearly they are working on it. Clearly they seek to do it. This is an aggressive research and development program on their part.”

Davis said the U.S. defensive system is limited but effective.

“We do have confidence in it,” he said. “That’s why we’ve developed it.”

The Trump administration, like its recent predecessors, has put its money on finding a diplomatic path to halting and reversing North Korea’s nuclear program. While the Pentagon has highly developed plans if military force is ordered, the approach is seen as untenable because it would put millions of South Korean civilians at risk.

But diplomacy has failed so far. That’s why U.S. missile defenses may soon come into play.

The Pentagon has a total of 36 missile interceptors in underground silos on military bases in Alaska and California, due to increase to 44 by year’s end. These interceptors can be launched upon notice of a missile headed toward the United States. An interceptor soars toward its target based on tracking data from radars and other electronic sensors, and is supposed to destroy the target by sheer force of impact outside the Earth’s atmosphere. Sometimes likened to hitting a bullet with a bullet, the collision is meant to incinerate the targeted warhead, neutralizing its nuclear explosive power.

This so-called hit-to-kill technology has been in development for decades. For all its advances, the Pentagon is not satisfied that the current defensive system is adequate for North Korea’s accelerating missile advances.

“The pace of the threat is advancing faster than I think was considered when we did the first ballistic missile defense review back in 2010,” Rob Soofer, who is helping review missile defenses, told a Senate Armed Service subcommittee last month. Beyond what U.S. officials have said publicly about the North Korean nuclear threat, he said the classified picture “is even more dire.” Soofer didn’t provide details.

The escalating danger has led the administration to consider alternative concepts for missile defense, including what is known as “boost phase” defense. This approach involves destroying a hostile missile shortly after its launch, before the warhead separates from the missile body and decoys can be deployed. One proposed tactic would be to develop a drone capable of long-endurance flight and armed with a solid-state laser to destroy or disable a missile in flight.

These and other possible new approaches would add to budget strains already felt in the missile defense program.

President Donald Trump’s proposed 2018 budget would cut $340 million from missile defense programs intended to deter a potential strike by North Korea, Iran or other countries. The Republican-led Congress has taken the first steps in rejecting the reduction. Rep. Mac Thornberry, R-Texas, the House Armed Services Committee chairman, declared last month that he was “astonished” Trump would propose trimming missile defense.

Thornberry’s committee voted last week to provide about $12.5 billion for missile defense in the 2018 fiscal year that begins in October, nearly $2.5 billion more than Trump’s request. The Senate Armed Services Committee also called for millions more than Trump requested. The full House and Senate are expected to consider the committees’ legislation, and the boost in missile defense money, later this month.

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Associated Press writers Deb Riechmann and Richard Lardner contributed to this report.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.