REDWOOD CITY, Calif.–(BUSINESS WIRE)–YuMe,
Inc. (NYSE: YUME), a proven partner for video advertising leadership
and innovation, today launched its People-Based Marketing Suite to
enable cross-screen audience targeting, sequential messaging, and
attribution for U.S. audiences. YuMe’s brand and agency clients can now
create custom, screen-agnostic audiences intended to target consumers
using device identifiers across online, mobile, tablet, smart TV and
connected TV (CTV) devices, creating a seamless digital advertising
experience at scale.

“We believe the future of our industry hinges, in large part, upon the
adoption of data-centric, people-based marketing strategies that place
consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We
are proud to introduce our new solution to help brands not only target
and reach their consumers, but influence them with relevant messaging
that builds upon interactions and prior messaging exposure. By including
first-party, people-based data within our programmatic media buying
technology, we expect to deliver higher performing branding campaigns
for our clients who are retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the
following benefits for United States audiences:

• Cross-Device Custom Audience Segment Creation and Targeting
• Screen Agnostic Sequential Messaging
• Universal Frequency Capping
• Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision,
we’ve partnered with Drawbridge to leverage their Connected Consumer
Graph^® and ensure we have critical data underpinning our
solution that allows us to connect audiences across PC, mobile, and
connected TV.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion
consumers across more than 3.3 billion devices – representing 75% of the
global active devices used to access the internet. In addition to its
scale, the Drawbridge Connected Consumer Graph is also extremely
precise, having been found by Nielsen to be up to 97.3% precise in
connecting consumers across devices. Drawbridge works with a breadth of
agencies, enterprises, and brands – including Publicis Groupe,
Foursquare, Samsung, LiveRamp, Adform, Throtle, and MC Saatchi Mobile.

“We believe digital video is the next big market for people-based
marketing, as video migrates from brand-only campaigns, to an essential
strategy for retargeting and direct response,” said Winston Crawford,
COO, Drawbridge. “We are happy to partner with YuMe to bring to market a
strong cross-device, people-based identity management solution to the
digital video landscape. With our Connected Consumer Graph underpinning
YuMe’s new product suite, advertisers can now more easily reach their
ideal audiences.”

The YuMe People-Based Marketing Suite is part of YuMe’s broader
portfolio of programmatic and managed-service media buying solutions,
and is available now for audiences in the United States. To learn more
about the offering, please visit http://go.yume.com/l/21392/2017-10-27/588jmq

About YuMe

YuMe is a proven partner for video advertising leadership and
innovation. We provide superior brand solutions with data-driven
audience insights that increase engagement and sales. YuMe’s
programmatic, audience-based technologies and unrelenting service
deliver a complete marketing solution to engage audiences wherever they
interact with content that matches their needs and interests. YuMe is
headquartered in Redwood City, California, with worldwide offices. For
more information, visit www.YuMe.com,
follow @YuMevideo on Twitter (www.twitter.com/YuMevideo),
or like YuMe on Facebook at www.facebook.com/YuMevideo.

About Drawbridge

Drawbridge is the leading people-based identity management company that
enables brands and enterprises to create personalized experiences for
their customers. The company uses patented large-scale AI and machine
learning technologies to build democratized data solutions that are
driving the intersect between mar-tech and other categories with
applications including advertising, personalization, content management,
product recommendations, authentication, and risk detection. The company
is headquartered in Silicon Valley, is backed by Sequoia Capital,
Kleiner Perkins Caufield Byers, and Northgate Capital, and has been
named to the CNBC Disruptor 50 list, made the Inc. 5000 list for the
past two years, and was listed on the CB Insights AI 100 list of the
most promising artificial intelligence companies. For more information
visit
www.drawbridge.com.

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words « may, » « will, » « expect, »
« intend, » « plan, » « objective, » « anticipate, » « believe, » « estimate, »
« predict, » « project, » « potential, » « continue » and « ongoing, » or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
about the impact and value of cross-device targeting, and the benefits
derived therefrom; market trends; and quotations from management. These
forward-looking statements are subject to risks and uncertainties,
assumptions and other factors that could cause actual results and the
timing of events to differ materially from future results that are
expressed or implied in the forward-looking statements. These risks are
discussed under « Risk Factors » in YuMe’s Quarterly Report on Form 10-Q
for the quarter ended June 30, 2017 that has been filed with the U.S.
Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.

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“Americans will be able to continuing making both traditional, pretax contributions and ‘Roth’ contributions in the way that works best for them,” Republican lawmakers said in their talking points.

But the legislation includes several land mines that could complicate its passage, including limits on the popular mortgage interest deduction and caps on the state and local tax deduction, as well as its overall cost. Several Republicans from high-tax states like New York and New Jersey said the bill would need to change to gain their support, while powerful trade groups representing the real estate industry and small businesses blasted the bill as ineffective and harmful to Americans

“Contrary to their assertions, the Republicans are picking winners and losers,” Jerry Howard, the chief executive of the National Association of Homebuilders, said in an interview. “They are picking rich Americans and corporations over small businesses and the middle class.”

Meanwhile, Senate Republicans are working on their own tax bill, and on Thursday, Senator Bob Corker, Republican of Tennessee, lobbed a grenade into the House plan over its cost.

“As I have made clear from the beginning of this debate, it is my hope that the final legislation — while allowing for current policy assumptions and reasonable dynamic scoring — will not add to the deficit, sets rates that are permanent in nature and closes a minimum of $4 trillion in loopholes and special interest deductions,” Mr. Corker said. “I appreciate the work the Senate tax-writing committee is doing to finalize legislative text and look forward to the debate ahead.”

Representative Kevin Brady, Republican of Texas and the chairman of the House Ways and Means Committee, said that the House plan had the “full support” of Mr. Trump and predicted that it would be on the president’s desk this year. Anticipating the resistance from industry groups, Mr. Brady said, “We’re going to prove them wrong once and for all.”

Representative Peter Roskam, Republican of Illinois and a member of the Ways and Means Committee, said he was bracing for the lobbyist onslaught but would not be deterred.

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“We’ve just finished the opening ceremonies of the lobbyist Olympics. My phone has all kinds of messages and there are all kinds of criticisms,” he said. “The notion of just defending the status quo is insufferable, and we’re not going to do it.”

The bill is estimated to cost $1.51 trillion over a decade, and lawmakers must keep it at that amount if they are to pass it along party lines and avoid a filibuster by Democrats. Lawmakers have been scrambling for days to find revenue to offset tax cuts that will cost trillions of dollars. That has prompted a host of changes on the individual side, including repealing tax breaks for things like medical expenses, moving expenses, student loan interest and adoption, as well as making some business tax breaks temporary.

The benefits for individual taxpayers will be mixed and depend largely on where they fall on the income scale, where they live and the types of tax breaks they tend to claim.

Those making up to $24,000 will pay no income tax. For married taxpayers filing jointly, earnings up to $90,000 would be taxed in the 12 percent bracket; earnings up to $260,000 would fall in the 25 percent bracket; and earnings up to $1 million would be taxed at the 35 percent rate. For unmarried individuals and those filing separately, the bracket thresholds would be half of these amounts, other than the 35 percent bracket, which would be $200,000 for unmarried individuals.

The proposal roughly doubles the standard deduction for middle-class families, expanding it to $24,000 for married couples, from $12,700, and setting it at $12,000 for individuals, from $6,530 today. Republicans also plan to expand the child tax credit to $1,600 from $1,000 and add a $300 credit for each parent and nonchild dependent, such as older family members, though that credit would expire after five years.

But it also tightens rules for claiming the child tax credit, a change that would hit immigrant parents whose children were born in the United States. Filers would need to provide a “work-eligible Social Security number” rather than just a taxpayer identification number in order to claim the credit. The left-leaning Center on Budget Policy and Priorities said the bill would roll back eligibility for about three million children in working families, including about 80 percent of whom were born in the United States.

The bill includes a host of other changes that will affect taxpayers in different ways. For instance, it repeals certain tax credits, including a 15 percent credit for individuals aged 65 or over or who are retired on disability. Right now, those individuals can claim up to $7,500 for a joint return, $5,000 for a single individual, or $3,750 for a married individual filing a joint return.

The House bill would entirely repeal that tax credit. It would also repeal the adoption tax credit, no longer allow deductions for tax preparation and repeal credits for alimony payments. And deductions for moving expenses would no longer be allowed

One of the biggest flash points is a proposed change to the popular mortgage interest deduction. Under the Republican plan, existing homeowners can keep the deduction, but future purchases will be capped at $500,000, down from the current $1 million limit.

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The National Association of Realtors came out swinging against the bill, suggesting a huge fight awaits over how real estate is treated.

“Eliminating or nullifying the tax incentives for homeownership puts home values and middle-class homeowners at risk, and from a cursory examination this legislation appears to do just that,” said William E. Brown, the president of the association. “We will have additional details upon a more thorough reading of the bill.”

Mr. Howard of the homebuilders group said the bill is a broken promise.

“It puts such severe limitations on homebuyers’ ability to use the mortgage interest deduction that home values will fall,” he said.

Another area of contention is the bill’s treatment of the state and local tax deduction, which is popular among many middle- and upper-middle-class taxpayers in high-cost states like New Jersey, New York and California. The House bill would limit the deduction to just property taxes, rather than state and local income taxes and general sales taxes, and cap the benefit at $10,000.

Several Republican lawmakers said they would oppose the bill in its current form, including Representatives Leonard Lance and Frank A. LoBiondo of New Jersey.

Representative Tom MacArthur, Republican of New Jersey, accepted the concept of retaining the deduction for property taxes as a compromise. But he said the $10,000 cap “needs to come up a little bit.”

The proposal will double the estate tax exemption to roughly $11 million, from $5.49 million, meaning families can avoid paying taxes on large inheritance. And it eventually repeals the estate tax altogether, phasing it out entirely in six years.

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Business groups that include large multinationals praised the bill effusively for lowering corporate rates permanently and sharply, and for overhauling the international tax system.

For the first time, the United States is proposing to effectively levy a global minimum tax of 10 percent, which would apply to income that high-profit subsidiaries of American companies earn anywhere in the world. The effort is aimed at preventing companies from shifting profits abroad and grabbing back some of the tax revenue on income earned overseas. Those profits are currently not taxed until they are returned to the United States, giving companies an incentive to keep that money offshore since they are taxed at the current corporate tax rate of 35 percent.

The White House has said more than $2.5 trillion in American profits are held offshore.

The bill would force companies to pay a one-time 12 percent tax on liquid assets held overseas, like cash. The tax, which is reduced from the current 35 percent tax rate, would be payable over eight years. For illiquid assets, like equipment or property, the tax rate would be 5 percent.

It would also force American subsidiaries of foreign-owned companies to pay a 20 percent excise tax on any payments sent back to foreign affiliates.

Neil Bradley, the chief policy officer at the U.S. Chamber of Commerce, called the bill a “home run” for economic growth and warned other groups against blocking it. “Everyone’s going to look at this and find something they don’t like,” Mr. Bradley said. “So they are going to have to decide, am I going to help get this done? Or am I going to get in the way?”

Among those less sanguine about the bill are small businesses, who said the bill does not go far enough to help them reduce their tax burden. Republicans stuck to their promise of lowering the tax rate for “pass through” businesses to 25 percent. But to prevent the rate from becoming a loophole for all sorts of individuals, tax writers have created a formula they say will ensure that business owners will pay a higher individual tax rate on income that they receive as wages. The formula would be applied based on the circumstances of the business.

That provision is not enough to satisfy the National Federation of Independent Business, which said in a statement it is “unable to support the House tax reform plan in its current form.”

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Two men are dead after a shooting inside the Walmart Super Center at 9901 Grant St. in Thornton, police confirmed Wednesday night.

They said an adult woman was transported to a hospital from the scene.

Hundreds of emergency responders ringed the Thornton Town Center shopping center for hours after the shooting was reported about 6:30 p.m. “Multiple parties” down, Thornton police said in a tweet.

An hour later, the Thornton Police Department tweeted “at this time this is not an active shooter.”

Just after 9 p.m., Thornton police tweeted that detectives were reviewing security footage and witnesses were being interviewed to help develop information for “suspect(s) desc/info.”

The Thornton Town Center is a big-box shopping center that backs to Interstate 25 south of 104th Avenue. It includes several other retailers, including The Home Depot. It’s also the location of a Cinebarre theater and McDonald’s.

People who had been in the store flooded the parking lot of the Golden Corral restaurant, overlooking the shopping center from the south. Others looked down on the Walmart waiting for news of their loved ones.

Aaron Stephens, 44, was in the self-checkout line at Walmart when he heard a single shot fired then more bursts of gunfire. He said customers started screaming and running for the exits.

“I was scared,” Stephens said. “I feared for my life.”

Stephens, who has lived in Thornton for 20 years, said he saw someone being taken into custody after the shooting.

No longer active shooter. Active crime scene. People are worried sick about loved ones. pic.twitter.com/ZB1FEiR6sS

— Michael Konopasek (@MikeKonopasek) November 2, 2017

Brandon Bonney said he received a call from his brother, Edward, from inside the store. “Bro, I’m inside Walmart, and there’s a shooting here,” he said.

Brandon said he told his brother to “just get somewhere and hide.” Edward started crying and Brandon told him to put his phone on silent and to stay calm. He said he hadn’t heard from Edward since.

Jay Quawrn Thompson, 18, was working in the back of the Walmart when he heard gunshots and then saw a woman running toward him screaming.

“A lady came running back, screaming about the shots. I got her out, ” said Thompson, who just started work at the store a month ago.

Together they ran out of the back of the store and then sat down and waited for help. Police stopped to make sure they were OK and then told them to get to safety.

Thompson was standing in the parking lot of the Golden Corral with no coat when Manny Colmenero stopped and asked if he was cold. When the teenager said yes, Colmenero took off his own coat and gave it to Thompson — and told him to keep it.

Colmenero, whose wife works for the Colorado Bureau of Investigation, talked about shootings that have dominated the news here and abroad.

“You see this stuff everywhere now,” he said. “We got to help each other out.”

Shooting just occurred at Walmart, 9900 Grant St, multiple parties down. Please stay away from the area. pic.twitter.com/MdffbTPLKl

— Thornton Police Dept (@ThorntonPolice) November 2, 2017

Police warned people in the area to stay away from the shopping center. Streets leading to the area were blocked by emergency vehicles and police officers armed with long guns standing at intersections.

#BREAKING

Shooting at a Walmart in Colorado. pic.twitter.com/JiDaLwtncY

— Ryan Saavedra 🇺🇸 (@RealSaavedra) November 2, 2017

pic.twitter.com/fodzQtnKRP

— William (@TheWilliamCrail) November 2, 2017

This story will be updated.

President Donald Trump plans to nominate Federal Reserve Governor Jerome Powell to the top job at the U.S. central bank, according to four people familiar with the decision.

In Powell, he’ll select a former private-equity executive who favors continuing gradual interest-rate increases and sympathizes with White House calls to ease financial regulations.

The president will announce his decision Thursday at 3 p.m. Washington time from the Rose Garden, the White House said in a statement. Powell declined to comment when approached by a reporter outside his Washington-area home. The Wall Street Journal earlier reported Trump had selected Powell.

Market reaction to that report was muted. The dollar briefly pared its gains, but still ended the day close to the level it was before the news and Treasuries maintained their advance. SP 500 futures were little changed in Asian trading Thursday.

If confirmed by the Senate, the 64-year-old former Carlyle Group LP managing director and ex-Treasury undersecretary would succeed Fed Chair Janet Yellen, who has raised borrowing costs four times starting in late 2015 and just began scaling back the central bank’s $4.5 trillion balance sheet.

“He represents a bit of the continuation of the status quo without being named Yellen,” said Gennadiy Goldberg, interest-rate strategist at TD Securities. “He’s relatively dovish-leaning on policy, but also willing to undertake some deregulation at the margin. He’s basically a perfect candidate for Trump.”

The decision would cap a months-long White House search that included consideration of re-nominating Yellen, or installing outsiders such as National Economic Council Director Gary Cohn, Stanford University economist John Taylor or former Fed Governor Kevin Warsh.

A Republican appointed to the Fed in 2012 by Democratic President Barack Obama, Powell has earned a reputation as a non-ideological and pragmatic policy maker. While he hasn’t played a prominent public role in formulating and explaining monetary policy, he has generally backed Yellen’s cautious approach to withdrawing stimulus.

Economic Expansion

Under Yellen, whose four-year term as chair expires Feb. 3, the Fed has overseen an economic expansion now in its ninth year and a fall in unemployment to a 16-year low. It would be up to Powell to keep that growth on track, under a president who wants much faster gains in gross domestic product and continued low interest rates.

Powell was already the overwhelming favorite on betting websites after reports from a week ago said he would succeed Yellen. Traders have been increasingly pricing in his selection since then, bidding up Treasuries after yields reached the highest since March.

The ninth postwar leadership change at the Fed comes at a critical juncture — the transition to more normal monetary policy after a decade of unprecedented stimulus to minimize the damage from the financial crisis. It’s at this stage that policy mistakes will be made or avoided.

Yellen, 71, who is the first woman to lead the U.S. central bank, will become the first Fed chair since 1979 not to be reappointed to the job.

Delicate Balance

Raise rates too quickly and Powell risks stalling the third-longest U.S. expansion and hurting a stock market rally for which Trump often takes credit. Tighten too slowly and a hot economy might boost the cost of living, inflate asset bubbles and fuel investor doubts about the Fed’s inflation-fighting credibility.

Getting that balance right will require flexibility, independence from political pressure and a deep understanding of how the economy and the American labor force are changing.

Legal Background

A law-school graduate, Powell will be the first Fed chair since Paul Volcker in the 1980s without a doctorate in economics. He’ll now have to work with the more than 300 Ph.D. economists at the Fed Board of Governors to decide how to respond to inflation that policy makers consider too low, and stock and other asset prices they view as lofty.

Since joining the central bank, Powell spearheaded the Fed’s response to the 2014 flash crash in Treasury debt and the overhaul of the flawed London Interbank Offered Rate benchmark. He’s also been the point person at the Fed’s board for handling such unglamorous-yet-essential duties as oversight of the financial payments system.

Powell, who goes by Jay, served at the Treasury Department under President George H. W. Bush, eventually ending up as undersecretary for domestic finance. It was during his time at the Treasury in the early 1990s that he was among the policy makers who successfully headed off a market meltdown after Salomon Brothers tried to corner a Treasury debt auction using phony bids.

Powell spent much of his career outside of government working in the financial industry, first at investment bank Dillon Read Co. and later at Carlyle, where he set up the private-equity firm’s industrial group. His 2016 financial disclosure listed assets of as much as $55 million.

“Jay was somebody who had experience in both business and in government and also had a legal background,” Carlyle co-founder David Rubenstein said in an interview earlier this year. “That’s a rare combination.”

In 2011, Powell played a key behind-the-scenes role in helping to avert a debt default by the U.S. government while he was working at the Bipartisan Policy Center think tank.

His work came to the attention of Obama, who later nominated him — along with Harvard University professor and Democrat Jeremy Stein — to the Fed board in a successful strategy to win the approval of the Republican-controlled Senate.

Republican Critics

Considered a team player, Powell has generally kept any reservations he had about the Fed’s regulatory and monetary actions private. That’s led to criticism from some Republican
congressional staffers and banking industry executives that he was not forceful enough in resisting the raft of post-crisis financial rules.

When he was re-nominated by Obama in 2014 for a 14-year term as a Fed governor, 23 Republicans — including current Senate Banking Committee Chairman Michael Crapo — voted against Powell but came up short against Democrats’ then-majority. Although Republicans have since won control of the Senate, they are highly unlikely to turn down the choice of their own party’s president.

Former Fed officials said Powell did question the efficacy of some regulations, though his influence as a single member of the Fed’s board was limited. During a Senate hearing in June, Powell signaled that he’d support some changes to post-crisis financial rules but not a dismantling of them.

“First, we should protect the core elements of the reforms for our largest banking firms in capital regulation, stress testing, liquidity regulation, and resolvability,” he said. “Second, we should continue to tailor our requirements to the size, risk, and complexity of the firms subject to those requirements.”

Regulators “should assess whether we can adjust regulation in common-sense ways that will simplify rules and reduce unnecessary regulatory burden without compromising safety and soundness,” he continued.

On monetary policy, Powell has been similarly measured in his prescriptions for an economy that has struggled to hit full stride after the Great Recession. He privately voiced skepticism of the third round of quantitative easing launched in 2012, but ended up voting for the initiative championed by then-Chairman Ben S. Bernanke, according to Bernanke’s memoir published in 2015.

Since then, Powell has been supportive of Yellen’s initial go-slow approach to raising interest rates and her subsequent move to pick up the pace a bit.

In an Aug. 25 interview with CNBC, Powell presaged subsequent comments by Yellen that the softness in inflation this year was a “mystery” and said the low price readings allowed the Fed to be patient in raising rates.

— With assistance by Jeanna Smialek, Agnel Philip, and Benjamin Purvis

Mr. Saipov, accused of killing eight people and injuring 12 in the attack, was pushed into a Manhattan federal courtroom in a wheelchair just after 6 p.m. on Wednesday. He sat slightly hunched, his rail-thin body dressed in a gray shirt and gray pants. His hair stuck up slightly in the back. His hands and feet were chained. Five guards stood behind him.

A Russian interpreter spoke into a microphone, and Mr. Saipov, an immigrant from Uzbekistan, fitted an earpiece over his long beard and sharp features. When Magistrate Judge Barbara C. Moses asked if he understood the proceedings, Mr. Saipov, in a strong, clear audible voice, responded in English, “Yes, ma’am.”

He nodded along as Judge Moses read his rights, but sat still and impassive when she read the charges against him: one count of providing material support to terrorists and one count of violence and destruction of a motor vehicle causing death.

The vehicle charge, which carries the possibility of the death penalty, raised the prospect of a rare capital case being brought to trial in New York.

David E. Patton, the chief federal public defender in New York City, who was representing Mr. Saipov, asked that he receive a daily change of dressing on the wounds he sustained after being shot by a police officer.

“He is in a significant amount of pain,” Mr. Patton said.

The grievous injuries to victims, the scope of the inquiry and Mr. Saipov’s path toward extremism all began coming into view on Wednesday. The F.B.I., after saying it was trying to learn more about a second Uzbek man in connection with the attack, later announced that investigators had found the man, Mukhammadzoir Kadirov, 32 in New Jersey. It was not clear why federal authorities wanted to question him in connection with the attack.

The authorities questioned Mr. Saipov after he waived his Miranda rights at a Manhattan hospital, the complaint says. They were also questioning Mr. Saipov’s wife, Nozima Odilova, who was cooperating, law enforcement officials said. The couple live in Paterson, N.J., and have three children.

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As investigators looked into whether Mr. Saipov’s Uzbek contacts may have handed him off to an ISIS operative, they pieced together parts of his past, law enforcement officials said. He attended a wedding in Florida of an Uzbek man who was under scrutiny by the F.B.I. But his attendance didn’t trigger a separate investigation of him, the officials said.

Investigators were still looking into whether Mr. Saipov had links to other federal counterterrorism inquiries.

On Mr. Saipov’s cellphone, F.B.I. agents found 90 videos, including of ISIS fighters killing prisoners and of instructions for making an explosive device, according to the criminal complaint. They also found 3,800 images, among them some of Abu Bakr al-Baghdadi, the leader of ISIS. The complaint said Mr. Saipov reported being inspired in particular by a video in which Mr. al-Baghdadi “questioned what Muslims in the United States and elsewhere were doing to respond to the killing of Muslims in Iraq.”

The F.B.I. was uncovering details that sent agents on a far-ranging chase for leads.

But several crucial facts remain unclear. It is not known if the F.B.I. is still investigating the Uzbek man whose wedding Mr. Saipov attended. And as investigators built out concentric circles of his associates, they are still looking at whether Mr. Saipov had direct connections with ISIS operatives.

Even so, the federal complaint filed against Mr. Saipov said he hewed closely to instructions last November in an ISIS magazine, Rumiyah, for a vehicle attack. After plowing his Home Depot rental truck down a bike path along the Hudson River that teemed with pedestrians and cyclists and crashing into a school bus, the complaint said, he jumped out of the truck, yelled “Allahu akbar” (Arabic for “God is great”) and waved a paintball gun and a pellet gun.

The Rumiyah instructions called for followers to carry secondary weapons so they could continue an attack after crashing the vehicle, and Mr. Saipov did so, the complaint said: He had a bag of knives in the truck “but was unable to reach them before exiting.” There was also a stun gun on the floor of the truck near the driver’s seat, according to the complaint.

Investigators found a handwritten note in Arabic and English 10 feet from the driver’s side door, as the front of the truck sat smashed in, with soil strewn across the street that had been knocked out of a nearby planter. According to the complaint, the note detailed a pledge that echoed language used by ISIS: “Islamic Supplication. It will endure.”

“He appears to have followed almost to a T the instructions that ISIS has put out,” John J. Miller, the New York Police Department’s deputy commissioner for intelligence and counterterrorism, said at a news conference on Wednesday morning.

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Those who knew Mr. Saipov said he had been turning toward extremism for years since arriving in the United States in 2010.

Mirrakhmat Muminov, a truck driver and community activist in Stow, Ohio, said Mr. Saipov became aggressive and grew out his beard during his three years there. Mr. Muminov said he grew concerned about Mr. Saipov’s temper, including how heated he became when he discussed American policies regarding Israel.

Mr. Saipov created more unease when he moved to Florida. Abdul, an imam at a Tampa mosque who spoke on the condition that only his first name be used because he feared reprisals from other radicals, said he worried Mr. Saipov was misinterpreting Islam and urged him to calm down and study the religion.

In the two months since Mr. Saipov “decided to use a truck in order to inflict maximum damage against civilians,” the complaint said, he began plotting assiduously. Nine days beforehand, he rented a Home Depot pickup truck so he could practice making turns, according the complaint.

He also rehearsed the route from New Jersey, over the George Washington Bridge and down the West Side of Manhattan in an Uber car he drove in the days before the incident, a law enforcement official said.

On Tuesday, he asked to rent the Home Depot truck for a short while, though he never intended to return it, the complaint said. He planned to drive all the way south to the Brooklyn Bridge, but he made it only as far as Chambers Street.

By the time his rampage ended, six people had been killed and two others would later die. Nine people remained hospitalized from injuries on Wednesday, officials said, four of them critically injured but in stable condition. The injuries ranged from the amputation of multiple limbs to serious head, neck and back trauma.

The complaint said Mr. Saipov wanted to display ISIS flags on the truck and decided against it to avoid drawing attention. But lying in his hospital bed, he continued his quest, the complaint said: He asked law enforcement officials to put up the ISIS flag and “stated that he felt good about what he had done.”

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REDWOOD CITY, Calif.–(BUSINESS WIRE)–YuMe,
Inc. (NYSE: YUME), a proven partner for video advertising leadership
and innovation, today launched its People-Based Marketing Suite to
enable cross-screen audience targeting, sequential messaging, and
attribution for U.S. audiences. YuMe’s brand and agency clients can now
create custom, screen-agnostic audiences intended to target consumers
using device identifiers across online, mobile, tablet, smart TV and
connected TV (CTV) devices, creating a seamless digital advertising
experience at scale.

“We believe the future of our industry hinges, in large part, upon the
adoption of data-centric, people-based marketing strategies that place
consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We
are proud to introduce our new solution to help brands not only target
and reach their consumers, but influence them with relevant messaging
that builds upon interactions and prior messaging exposure. By including
first-party, people-based data within our programmatic media buying
technology, we expect to deliver higher performing branding campaigns
for our clients who are retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the
following benefits for United States audiences:

• Cross-Device Custom Audience Segment Creation and Targeting
• Screen Agnostic Sequential Messaging
• Universal Frequency Capping
• Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision,
we’ve partnered with Drawbridge to leverage their Connected Consumer
Graph^® and ensure we have critical data underpinning our
solution that allows us to connect audiences across PC, mobile, and
connected TV.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion
consumers across more than 3.3 billion devices – representing 75% of the
global active devices used to access the internet. In addition to its
scale, the Drawbridge Connected Consumer Graph is also extremely
precise, having been found by Nielsen to be up to 97.3% precise in
connecting consumers across devices. Drawbridge works with a breadth of
agencies, enterprises, and brands – including Publicis Groupe,
Foursquare, Samsung, LiveRamp, Adform, Throtle, and MC Saatchi Mobile.

“We believe digital video is the next big market for people-based
marketing, as video migrates from brand-only campaigns, to an essential
strategy for retargeting and direct response,” said Winston Crawford,
COO, Drawbridge. “We are happy to partner with YuMe to bring to market a
strong cross-device, people-based identity management solution to the
digital video landscape. With our Connected Consumer Graph underpinning
YuMe’s new product suite, advertisers can now more easily reach their
ideal audiences.”

The YuMe People-Based Marketing Suite is part of YuMe’s broader
portfolio of programmatic and managed-service media buying solutions,
and is available now for audiences in the United States. To learn more
about the offering, please visit http://go.yume.com/l/21392/2017-10-27/588jmq

About YuMe

YuMe is a proven partner for video advertising leadership and
innovation. We provide superior brand solutions with data-driven
audience insights that increase engagement and sales. YuMe’s
programmatic, audience-based technologies and unrelenting service
deliver a complete marketing solution to engage audiences wherever they
interact with content that matches their needs and interests. YuMe is
headquartered in Redwood City, California, with worldwide offices. For
more information, visit www.YuMe.com,
follow @YuMevideo on Twitter (www.twitter.com/YuMevideo),
or like YuMe on Facebook at www.facebook.com/YuMevideo.

About Drawbridge

Drawbridge is the leading people-based identity management company that
enables brands and enterprises to create personalized experiences for
their customers. The company uses patented large-scale AI and machine
learning technologies to build democratized data solutions that are
driving the intersect between mar-tech and other categories with
applications including advertising, personalization, content management,
product recommendations, authentication, and risk detection. The company
is headquartered in Silicon Valley, is backed by Sequoia Capital,
Kleiner Perkins Caufield Byers, and Northgate Capital, and has been
named to the CNBC Disruptor 50 list, made the Inc. 5000 list for the
past two years, and was listed on the CB Insights AI 100 list of the
most promising artificial intelligence companies. For more information
visit
www.drawbridge.com.

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words « may, » « will, » « expect, »
« intend, » « plan, » « objective, » « anticipate, » « believe, » « estimate, »
« predict, » « project, » « potential, » « continue » and « ongoing, » or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
about the impact and value of cross-device targeting, and the benefits
derived therefrom; market trends; and quotations from management. These
forward-looking statements are subject to risks and uncertainties,
assumptions and other factors that could cause actual results and the
timing of events to differ materially from future results that are
expressed or implied in the forward-looking statements. These risks are
discussed under « Risk Factors » in YuMe’s Quarterly Report on Form 10-Q
for the quarter ended June 30, 2017 that has been filed with the U.S.
Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.

SWAT officers on Tuesday evening swarmed a Riverside elementary school classroom and shot a parent who had taken a teacher hostage, ending an hours-long standoff.

The parent, identified as Riverside resident Luvelle Kennon, 27, died later at a hospital, said Riverside Police Officer Ryan Railsback.

The teacher, Linda Montgomery, sustained some scrapes and abrasions when she was grabbed and pulled into an empty classroom, Railsback said.

During the seven-hour standoff, crisis negotiators made contact with the man, but never heard from Montgomery, which is why authorities decided to storm into the room at about 6 p.m. It’s unclear whether the man was armed, but witnesses did not report seeing any weapons.