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Trump delivers ultimatum to House Republicans: Pass health-care measure on Friday or he’ll move on

President Trump delivered an ultimatum to House Republicans on Thursday night: Vote to approve the measure to overhaul the nation’s health-care system on the House floor Friday, or reject it and the president will move on to his other legislative priorities.

The president, through his aides in a closed-door meeting, signaled that the time for negotiations was over with rank-and-file Republicans who were meeting late at night on Capitol Hill to try to find common ground on the embattled package crafted by House Speaker Paul D. Ryan (R-Wis.).

The move was a high-risk gamble for the president and the speaker, who have invested significant political capital in passing legislation that would replace the 2010 Affordable Care Act. For Trump, who campaigned as a skilled negotiator capable of forging a good deal on behalf of Americans, it could either vindicate or undercut one of his signature claims. If the measure fails, it would be a defeat for Trump in his first effort to help pass major legislation and it may also jeopardize other items on his wish list, including a tax overhaul and infrastructure spending.

Defeat would also mean that Obamacare — something that congressional Republicans have railed against for seven years — would remain in place.

“Disastrous #Obamacare has led to higher costs fewer options. It will only continue to get worse! We must #RepealANDReplace. #PassTheBill,” Trump tweeted from his official presidential account as the meeting was wrapping up Thursday night.

It was far from clear, however, that Ryan and Trump have the votes to muscle the package through the House after several members of the hard-line House Freedom Caucus refused to back it following a marathon session of negotiations Thursday with Trump and other top aides.

Post-meeting, a handful of Republicans announced they would back the legislation. But a larger number said they were still opposed or had yet to make up their minds.

“For seven and a half years we have been promising the American people that we will repeal and replace this broken law, because it’s collapsing and it’s failing families,” Ryan said. “And tomorrow we’re proceeding.”

But the speaker refused to answer shouted questions from reporters after the meeting about whether he had the votes for passage.

“They’re going to bring it up, pass or fail,” said Rep. Mike Simpson (R-Idaho).

In the meeting with House Republicans on Thursday night, according to Rep. Chris Collins (R-N.Y.), Office of Management and Budget Director Mick Mulvaney told his former colleagues “the president needs this, the president has said he wants a vote tomorrow up or down.”

“If for any reason it’s down, we’re just going to move forward with additional parts of his agenda,” Collins described Mulvaney as saying. “This is our moment in time.”

View Graphic How health care amendments appease GOP moderates and hard-liners

A key moment inside the session, several lawmakers said, was when Rep. Brian Mast (R-Fla.), a freshman lawmaker who lost both his legs in 2010 while serving as an Army bomb disposal technician in Afghanistan, rose and called on his colleagues to unite behind the bill in the same way he and his comrades fought in battle.

A rowdy group of Republicans burst out of the meeting like explorers on a quest for glory. “Burn the ships,” one Republican shouted to House Majority Whip Steve Scalise (La.), invoking the command that Hernan Cortes, the Spanish conquistador, gave his men upon landing in Mexico in 1519.

The message was clear, to the GOP leaders now and the Spaniards in 1519, there was no turning back.

“Only way to do it,” Scalise told a packed elevator of lawmakers.

Leaders continued to plead with individual lawmakers to support the measure well into Thursday night, with the House Rules Committee slated to meet early Friday morning to consider the proposed changes.

Ryan got down on a knee to plead with Rep. Don Young, an 83-year-old from Alaska who is the longest-serving Republican in Congress and remains undecided.

When the speaker finished with Young, he spent about 10 minutes in an animated discussion with Rep. Mo Brooks (R-Ala.), one of the bill’s most outspoken critics. At one point, the speaker took his own arms and held them up, his hands at face level, then slowly lowered them to his waist — presumably trying to demonstrate his belief that the bill will lower costs.

The ongoing effort to whip the vote, Rep. Joe Barton (R-Tex.) said at one point, involved “back-patting and butt-kicking.”

“Democracy’s messy,” he added.

Ryan had intended to bring up his plan for a vote Thursday. But criticism — mainly from conservatives — caused that strategy to unravel after Freedom Caucus members rejected Trump’s offer to strip a key set of mandates from the nation’s current health-care law. White House Chief of Staff Reince Priebus and Trump chief strategist Stephen K. Bannon trooped up to Ryan’s office to make the case personally, warning recalcitrant conservatives that the only alternative would be to accept the ACA as the law of the land.

By evening, leaders adopted the proposed change conservatives had rebuffed earlier, eliminating the law’s “essential benefits” that insurers must offer under the ACA in an effort to reduce premium costs. Those benefits include covering mental-health treatment, wellness visits, and maternity and newborn care, and states would have the option of adding them back next year.

They also added one sweetener for moderates, a six-year delay in repealing a 0.9 percent additional Medicare tax on high-income Americans who earn above $200,000 if filing individually, or $250,000 if married and filing jointly. By keeping the tax in place, GOP leaders could provide an additional $15 billion to the states to help cover treatment for mental health and substance abuse issues, as well as maternity and infant care.

Meanwhile, a new analysis by the Congressional Budget Office released Thursday evening showed that changes House leaders made to the bill Monday do not alter a projection that 24 million more Americans would be uninsured by 2026 under the bill. In addition, the updated bill would cut the deficit by $150 billion over the next decade — nearly $200 billion less than the earlier version of the legislation.

The changes include a couple of conservative overhauls to the Medicaid program and language directing that $85 billion be used to help Americans ages 50 to 64 obtain coverage.

It was unclear how the new CBO score would affect legislative support for the bill.

But it was lawmakers on the right eager to dismantle the current health-care law who remained GOP leaders’ biggest problem.

“I’m still a ‘no’ on the bill,” said Rep. Mark Meadows (R-N.C.), who chairs the Freedom Caucus. “I think it’s the president leading, and I applaud him for leading.”

Some key moderates are also against the bill. Rep. Dan Donovan (R-N.Y.), who has known Trump for decades and whose Staten Island district swung heavily toward the Republican candidate, left the meeting committed to voting no.

“I’ve got to think about the 744,000 people I represent,” he said. Asked about the White House’s message that killing the bill would leave no more chances for repeal, he shook his head. “I don’t believe that.”

White House press secretary Sean Spicer said during an appearance Thursday night on Fox News that the president remained confident the bill would pass.

“At the end of the day, this is the only train leaving the station that’s going to repeal Obamacare,” he said, adding that Trump always knew winning a majority would be tough.

“I think we’re going to see the same level of success” as in last year’s campaign, Spicer said. “He’s left nothing in the field.”

Trump devoted much of his day to personally lobbying members. Speaking to a group of trucking executives and employees at a White House event aimed at showing how the ACA had driven up the industry’s costs, Trump joked that he did not have much time to mingle.

“I’m not going to make it too long, because I have to get votes,” Trump said, sparking laughter. “I don’t want to spend too much time with you. I’m going to lose by one vote, and then I’m going to blame the truckers.”

This high-wire balancing act, in which Republicans are catering to conservatives in the House with the knowledge that they still must woo moderates to get legislation to Trump’s desk, could not only reshape the nation’s health-care system but could also have uncertain electoral repercussions for the new majority.

GOP leaders can afford only 21 or 22 defections, depending on how many Democrats are present Friday.

But with failure not a viable option, Ryan and Trump have been working furiously to win over the large voting bloc of conservatives who control the House bill’s fate.

Passage of the bill would represent a major political victory for both the White House and House leaders, although the ultimate fate of the legislation hinges on the Senate. There are at least a dozen skeptics of the bill among Senate Republicans, who maintain a slim 52-to-48 advantage, and many of them want to maintain some of the current law’s more generous spending components.

Democrats relished the GOP’s predicament. Members of the Congressional Progressive Caucus, who had scheduled a 4 p.m. rally against the bill, turned it into a short-term declaration of victory.

“Remember, they wanted to have their repeal and replace ready when Trump was inaugurated,” said Rep. Jan Schakowsky (D-Ill.). “Now, here we are — they don’t have it, again. They’re looking for a sweet spot, and they won’t find one.”

Former president Barack Obama, for his part, issued a statement noting that more than 20 million Americans have gained coverage since he signed the law in 2010, while the rise in health-care costs has slowed. The statement came on the seventh anniversary of the passage of the Affordable Care Act — a day that Republicans had hoped to mark by dismantling it.

“So the reality is clear: America is stronger because of the Affordable Care Act,” Obama said, adding that Republicans are welcome to work with Democrats to improve the law. “But we should start from the baseline that any changes will make our health-care system better, not worse, for hard-working Americans. That should always be our priority.”

David Weigel, Kelsey Snell, John Wagner, Paul Kane, Ed O’Keefe and Karoun Demirjian contributed to this report.

Effective Digital Marketing Approaches For Growing Your Business

Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction. To get the best from digital advertising services, you need to turn to professional firms or agencies. Such agencies specialize in marketing brands and products digitally.

Clients always expect results when they invest in a service. Professional marketers understand this need. Therefore, the first step in delivering their services involves interviewing you to understand your business model and needs. This approach lays the perfect groundwork for developing a comprehensive, integrated and specific approach to an effective marketing strategy. The following strategies will aim at improving your return on investment.

Search Engine Optimization

You must have encountered the term Search Engine Optimization (SEO) if you are venturing into online space. This strategy for cementing your online presence as a business plays a big role in a successful SEO campaign. SEO is broad and entails many aspects. However, a reputable SEO expert like LeadtoConversion.com will be sure to develop and follow a well-defined step-by-step approach in optimizing your website for search engines.

The initial steps involved in using SEO as a digital marketing strategy include an evaluation of your website and analysis of your competitors’ sites. These steps determine how to conquer your competition using other SEO steps. For instance, the information gathered in the initial steps will help in keyword research, social media optimization, link development, page optimization and the creation of high-quality content through blogger outreach services. The correct combination and execution of these steps will lead to a successful SEO campaign as you watch your website record high ranking, impressive traffic and increased online visibility.

Video Marketing

The use of videos for marketing products and improving website ranking has seen a boom recently. This could be because of shifting online marketing approaches. A closer look at video marketing would show a high possibility of engagement from the target and potential clients. Such interactivity results from the ease of video integration on websites and the addition of social media sharing buttons.

Working with professional marketers also increases the chances of boosting your search engine ranking. For example, the production phase ensures the video quality and content are impressive. Uploading such videos to established video sharing platforms will help your business capitalize on their ranking power to leap over your competition.

Pay-Per-Click Advertising

The aim of marketing and advertising your products and services is to generate sales. Pay-Per-Click (PPC) advertising can help your business achieve that objective.

To achieve the best results with PPC advertising, your hired experts will rely on various approaches. Initially, using different approaches will make it possible to determine those that are most cost-effective while recording conversions. Thus, your business will be in a position to continue using the most effective PPC advertising method and can eliminate the rest.

Content Marketing

Content marketing still plays an important role in gathering highly targeted traffic. While content marketing might leverage video marketing, social media and sometimes SEO to push informative content, the fact that you are adding value to your niche and not necessarily making a sale makes it quite different.

You will be counting on the easy to distribute and share content to build you reputation in your market. The idea behind content marketing is using all the other marketing platforms to push your high quality content to a specific audience with the hopes of attracting a loyal following.

To succeed, you will need rigorous market needs research to ensure that you know what your target audience is or would be interested in. After this, write engaging content that addresses all the neglected problems under that topic in an interesting and authoritative way. You want to create a memorable experience, one that will push your brand beyond.

Noteworthy, other digital marketing methods also exist. They include:

  • Email marketing
  • Content marketing
  • Social SEO
  • Local SEO

Having a sit-down with a marketing agency forms the basis for a successful push for your business online. Tangible return on investment will justify the decision to hire experts to market your brand.

Social Media Marketing

At a time when social media seems to cut through every aspect to potential clients, social media marketing should be very beneficial. Professional marketers will use this strategy to propel your business or brand to the next level. The main idea behind this strategy is to establish a strong social media presence and to develop creative ways of encouraging interaction.

To succeed in this strategy, expert digital marketers understand how to develop and fine-tune contests and promotions on different social media platforms. This approach relies on the viral nature of spreading information among social media users. Since the fine-tuned and custom campaign revolves around your business, the results will be in terms of measurable ROI and an increased customer base.

40 Reasons Video Will Be Essential in Ecommerce Marketing in 2017

Miljana Mitic, VP Marketing of Goodvidio, shares insights about the growing importance of video content for ecommerce marketing, reflecting on the 40 stats about video trends in ecommerce, from the soaring popularity of product-related UGC on YouTube, to why videos matter for mobile shoppers

It’s been already fours years since “selfie” was proclaimed as the Oxford Dictionary’s word of the year. “Emojis”,“gifs”, and “memes” have become somewhat of a norm in B2C marketing, used unapologetically by brands that want to say to younger audiences they’re still relevant and hip. What do these terms have in common? They’re all essentially visual content.



It’s no secret that visuals reign social media. They’re the key ingredient behind the success of Instagram, Snapchat, YouTube, and Pinterest. What’s interesting is how consumers’ insatiable appetite for visual content affects other aspects of their digital lives, such as online shopping. Ecommerce is placing high bets on visual content to drive shopper engagement and sales, with video as a top priority.

Video content will be one of the top priorities for ecommerce in 2017 – here are some key indicators of this trend.

Video helps drive traffic and purchases in ecommerce

Number one issue in ecommerce is generating traffic to the site and then converting visitors into paying customers. Data suggests that having videos on a site can bring 157% increase in organic traffic from search engines. According to Goodvidio, when a video is placed directly on a product detail page, visitor engagement rises 340%. What’s more interesting, visitors feel 85% more likely to purchase if they’re exposed to video content.

Millennials rely on video when shopping online

Consumers aged 18-34 are especially predisposed to factor-in the influence of videos on their shopping decisions. According to Animoto, 4 in 5 millennials find videos helpful when researching what to buy online, and 1 in 3 say their purchases are directly attributed to watching videos.

Look at Gen C for video trends you can use in ecommerce

You’ve heard of the term social media influencer, but have you heard of Gen C? It’s a growing sub-segment of millennial consumers who actively create and share video content on YouTube. Big portion of this content focuses on product review videos and shopping hauls. Gen C are 3.6 times more likely to buy after watching videos on YouTube and 1.8 times more likely to advise others about products and brands. This makes them an indispensable source of trend-setting insights for ecommerce.

Mobile users want video

Creating a frictionless shopping experience for consumers on-the-go is a number one priority for ecommerce retailers in 2017. How do videos fit into this? Over 50% of consumers who watch videos on their mobile devices use videos to guide their shopping. This means that videos should be a part of the mobile commerce strategy for retailers and brands.

Bottomline: Video will be top priority for ecommerce marketing in 2017. For more evidence of this trend, check out these stats in this infographic made by Goodvidio.

A video marketing library that allows users to get … – Digital Journal

Video Chief is an ultimate video marketing resource that enables users to earn income with videos in just four steps and lets them choose from over 150 ready-to-use videos, 150 script templates, 150 voice over templates, and over 50-course training templates and HD video.

Reader could see the features of Video Chief at their official site here.

Video Chief is a resourceful video marketing library, and it facilitates users to have access to this inventive library easily. It is a known fact that video is considered as the biggest asset for a successful business and a successful marketing strategy.  The business marketing requires a lot of time and also money and effort. Many companies spend a lot of money on developing video content, video design, its ranking and appearance of the video on the internet. Now, with VideoChief, you can start generating income in just four simple steps.

Step 1:  Users just needs to login to the web-based vault.

Step 2: Users should select the niche, which they want to focus.

Step 3: All that users need to do is download the ready-made video from the extensive library.

Step 4:  The marketer can sell the video instantly, and get quick profits between 500 dollars and 1000 dollars. And, users can all this get for free.

The video marketing materials are entirely researched and then made videos in the latest niches that are varied to get more profits.  Users need not worry about creating videos if they do not want, and also no need to download any complicated software to create a video, or no need of any voice over software, or microphones. The Video Chief Company has invested over 35k Dollars in creating this resourceful and vast library.

Marketing strategy plays a significant role in any successful business and in the last couple of years, people have witnessed several successful businesses, including:

• Twitter, which has introduced videos to their current programs
• Facebook, which has introduced Video Ads
• Instagram, which has added Video Functionality
• YouTube, which has included in their Video ads Program


Video Chief
is one of the largest video marketing libraries that contain several pre-made videos, voice over templates, script templates, and more. It allows users to get instant access to more than 600 outstanding and profitable templates available in different niches. In simple words, Video Chief is a resource video marketing library, which allows users to get access to it easily and get profits instantly.

Users can have easy access to the Video Chief massive library once they become a member, and they can get instant access to over 150 pre-made videos available in several latest niches. The ready-made videos are easy to download, just with one click, users can download the video that is required for their business. Also, they can rank the video and produce large leads or significant affiliate commission in any niche.

Concerned reader may find more specific information in Video Chief review and bonus.

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5 Tips For Getting Started With Real Estate Video Marketing

Buzz about real estate video marketing is everywhere.

Almost every marketing-oriented session at Inman Connect New York mentioned it. And there’s a good reason for this: an overwhelming number of statistics point to video’s effectiveness as a marketing tool.

That holds true whether you’re trying to win listings, sell homes or build your brand.

If you’re not already using video for real estate marketing, however, the options can be overwhelming.

There are so many different ways to do it. Do you hire a pro or DIY? Record the video or go live? Share it on your website, Facebook, Snapchat or Instagram?

Don’t despair! If you’re telling yourself, “I need to get started with video marketing, but I have no idea where to begin,” this list of tips will help.

Tip No. 1: Don’t try to be all things to all people

All the other tips in this article follow from this one.

The real estate landscape has never been more diverse, both in terms of buyer/seller demographics and possible topics and platforms for video marketing.

Unless you have an entire team just for producing and distributing your videos, you can’t possibly cover all the bases. Instead, think in terms of identifying what works best for your brand and business, and focus your energies (and your budget) there.

Tip No. 2: Tailor your video content to your audience

“Know your audience” is the No. 1 rule of marketing.

Another marketing truism: Highly targeted content gets the best results.

So before you actually start producing videos, stop and ask yourself, “Who am I trying to reach?” Then do some research to find out what matters to your target audience, and tailor your video content accordingly.

(Good resources for market intelligence include the Zillow Consumer Housing Trends Report, Inman Market Intel or the National Association of Realtors’ Home Buyer and Seller Profile.)

Tip No. 3: Pick your video marketing platform(s)

This may be the hardest task of all. There are so many possible real estate video marketing platforms, and many of them provide multiple ways to use video.

On Facebook alone, for instance, you can upload videos to your page, embed videos in posts, share live-streaming video and create video ads.

Too many agents try to establish a presence on every platform and end up flaming out. You should always have video on your own website, but beyond that, go for quality instead of quantity.

Find out which social networks your target audience prefers. You’ll get better engagement — and, therefore, better return on your investment — if you focus on sharing quality video content consistently on those platforms.

Tip No. 4: Mix your media

Just as with investing, you’ll get the best return if you diversify your video marketing portfolio.

Mix professional and DIY videos, and produce video marketing content for a variety of purposes. Pay a pro when quality and polish make a major difference in ROI. Examples include:

  • Listing videos
  • In-depth community videos
  • Brokerage videos
  • In-depth agent bios

Shoot your own video if you’re being impromptu, informal or fun. Examples include:

  • Facebook Live
  • Instagram and Snapchat videos
  • Behind-the-scenes videos of your office
  • On-the-scene videos of community, charity or industry events
  • Short agent bios or video messages/greetings
  • On-demand showings

Tip No. 5: Don’t set it and forget it

We live in an age when consumers are bombarded with a constant stream of marketing and information. You have to produce new video content regularly to stay fresh and relevant.

It’s fine to refresh professionally produced video bios, brokerage videos or in-depth community videos just once a year. But other types of video marketing content have a shorter lifespan.

If you want to harness the engagement-boosting power of video on social media, aim to use video in at least 30 percent of your posts; 50 percent or more is even better.

However you go about it, though, just go about it.

Video has tremendous effectiveness as a real estate marketing tool. Make the effort to use it, and your bottom line will thank you.

Kathryn Royster is the marketing director for HouseLens, Inc. You can follow Kathryn on Twitter @kathrynroyster. HouseLens is on Facebook.

Email Kathryn Royster.

Former Trump Campaign Head Manafort Was Paid Millions By A Putin Ally, AP Says

Former Donald Trump campaign chairman Paul Manafort, seen here last June, was paid millions of dollars to advance a pro-Russian agenda, the AP reports.

Drew Angerer/Getty Images


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Drew Angerer/Getty Images

Former Donald Trump campaign chairman Paul Manafort, seen here last June, was paid millions of dollars to advance a pro-Russian agenda, the AP reports.

Drew Angerer/Getty Images

A Russian billionaire paid former Trump campaign chairman Paul Manafort millions of dollars to boost the interests of Russian President Vladimir Putin, the Associated Press reports. The new allegations arise months after Manafort resigned from the Trump campaign amid concerns over his work for a pro-Russian political party in Ukraine.

« According to documents that we’ve reviewed, Paul Manafort secretly worked for a Russian oligarch who wanted him to promote Russian interests, » the AP’s Chad Day tells NPR’s Rachel Martin. « And in particular, he wrote a memo that outlined this kind of vast plan for him to promote Russian interests in the former Soviet republics — and also to specifically benefit the Putin government. »

The financial arrangement dates back to at least 2006, when Manafort signed a $10 million yearly contract with Russian aluminum tycoon Oleg Deripaska, a close Putin ally, Day says. Their business relationship lasted through at least 2009, according to Day’s story for the AP.

The report of Manafort’s pro-Russian work comes days after FBI Director James Comey « confirmed that his agency is investigating possible coordination between the Trump campaign and Russia » in last year’s U.S. election, as the Two-Way reported. Investigations are also being pursued in Congress.

As early as last August, reports emerged that Manafort was the subject of a U.S. investigation into his dealings in the Ukraine. And in January, The New York Times reported that Trump associates and campaign officials had « repeated contacts with Russian intelligence. »

In his deal with Deripaska, Manafort promised to counter anti-Russian sentiment, according to Day and his AP colleague Jeff Horwitz. Citing a strategy memo from 2005, they say Manafort told Deripaska that he would advocate a pro-Russian agenda both in former republics and « at the highest levels of the U.S. government – the White House, Capitol Hill and the State Department. »

In response to their report, Day and Horwitz quote a statement from Manafort in which he confirmed that he worked for Deripaska — but he also said that characterizing the work as « inappropriate or nefarious » amounted to a « smear campaign. »

« My work for Mr. Deripaska did not involve representing Russia’s political interests, » Manafort told the AP, saying that he instead focused on ago representing Deripaska in countries where he had investments.

Discussing Deripaska’s ties to Putin, Day cites WikiLeaks cables that showed U.S. officials referring to Deripaska as « one of the top two or three oligarchs that are very close to him. »

Manafort has an apartment at Trump Tower in New York and is a veteran of politics and lobbying; his career stretches back to Gerald Ford and Ronald Reagan. His lobbying firm has been known for working on behalf of « unsavory governments in Nigeria and Kenya, the UNITA rebels in Angola and a group with ties to Philippines dictator Ferdinand Marcos, » as NPR reported last summer.

Initially hired last March as the Trump campaign’s Republican Convention manager, Manafort rose to the role of campaign chairman. He resigned last August, shortly after news reports that he had been paid $12.7 million by the political party of Ukraine’s former pro-Russian president, Viktor Yanukovych, between 2007 and 2012.

As NPR’s Scott Horsley reported when Manafort resigned from the Trump campaign late last summer:

« Manafort’s consulting work in Ukraine was already under a microscope, given Trump’s favorable comments about Russian President Vladimir Putin, an ally of Yanukovych. Trump raised eyebrows last month when he said he would consider recognizing Russia’s annexation of Crimea. Russia invaded the Ukrainian territory in 2014 after Yanukovych was ousted in a pro-Western revolt.

« The Trump campaign also worked to weaken language in the GOP platform on aid to Ukraine’s post-Yanukovych government. At the campaign’s urging, platform language calling for the U.S. to provide ‘lethal defensive weapons’ to Ukraine was watered down to ‘appropriate assistance.’ « 

Many of the records that snarled Manafort in recent months emerged from Ukraine’s new anti-corruption bureau. In this case, Day says his reporting « is not just based on anonymous sources … the bedrock of this story is based on documents that we’ve authenticated, and documents that have been corroborated through sources. »