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Trump tax plan would hit blue states hardest

President Trump’s plan to overhaul the federal tax code threatens to fall disproportionately on residents of liberal-leaning states, a short-term boost for state governments that could turn into a long-term drag.

Most states have tied their tax codes closely to the federal code. Since the federal income tax was first levied in 1913, taxpayers have been able to deduct the state and local taxes they pay from their federal taxable income. Taxpayers who live in states with higher tax rates are able to deduct more from their federal taxes than those who live in states with lower rates

Those deductions cost the federal government more than $60 billion a year, according to the nonpartisan Tax Policy Center.

Trump has proposed ending that state and local tax deduction. Experts who reviewed Trump’s outline, issued Wednesday, said that will mean higher taxes for those who live in states with more progressive tax codes, like California, New York, Oregon and New Jersey.

“Individuals, particularly in high-tax states, would see their state tax burdens increase. The federal government is essentially subsidizing high tax rates in states like California and New York,” said Nicole Kaeding, an economist at the Center for State Tax Policy. “Those taxpayers would be impacted pretty directly by the Trump tax plans.”

In the short run, eliminating the deduction would mean taxpayers would have to report a higher income — meaning state tax bases would grow, at least a little bit. That could make a difference for policymakers in states where tough financial times have meant penny-pinching during budget negotiations. 

In Oregon, lawmakers are trying to close a billion-dollar budget hole as revenues fall short of projection. New Jersey lawmakers grappled with their own billion-dollar shortfall last year. And in his initial projections, California Gov. Jerry Brown (D) said his state would have to cut costs to avoid a $2 billion deficit this year.

“The states that have higher progressive taxes and higher income residents who benefit from deductibility tend to be blue states,” said Iris Lav, a senior fellow at the left-leaning Center on Budget and Policy Priorities. 

“This discount is pretty important, especially for states that want to have a somewhat higher and more progressive income tax.”

History suggests states are likely to react to the Trump tax cuts, if they make it through Congress. The last time Washington overhauled the federal tax code, in 1986, Congress eliminated a general sales tax deduction, and several states cut their taxes to come into line with the new federal code. 

Other states made changes, too, in ways that allowed them to capture some additional revenue. States like Minnesota and New York dramatically reduced the number of tax brackets they levied on their own citizens.

“Likely, what you would see is that states would make some changes” to their tax code after the federal plan is passed, Kaeding said. But states would be unlikely to make those changes this year, given that many budgets are already written ahead of the start of the new fiscal year in July.

Ending state and local tax deductions would have a significant impact on taxpayers who itemize their taxes. More than 45 percent of those earning between $50,000 and $100,000 a year itemized their taxes, according to the IRS and the Tax Foundation. 

More than 80 percent of those earning over $100,000 did so, and the state and local tax deduction cut their adjusted gross income by more than 6.5 percent.

Other elements of Trump’s tax plan present a more immediate threat to state budgets: Fourteen states and the District of Columbia levy a tax on wealthy estates, and all but one of those states depends on the federal estate tax to do so. Trump has proposed eliminating the estate tax, which could cost those states $3 billion in annual revenue.

And states are closely watching how Congress and the Trump administration handle pass-through businesses. The current proposals would allow some businesses to pay lower rates on their profits, which could further reduce a state’s tax base.

The short-term boost in tax revenue could help mitigate some of those budget gaps, at least at the margins. But coupled with deep cuts the Trump administration has proposed for social programs and health care, that boost could be little more than a band-aid on a deeper cut.

“We have budget shortfalls coming up in at least half the states,” said Lav, of the Center on Budget and Policy Priorities. “They’re very worried about the cuts in programs and health care and so forth.”

Top Pentagon watchdog launches investigation into money that Michael Flynn received from foreign groups

The Pentagon’s top watchdog has launched an investigation into money that former national security adviser and retired Army Lt. Gen. Michael Flynn received from foreign groups and whether he failed to obtain proper approval to do so, lawmakers and defense officials said Thursday.

The Pentagon has in the past advised retiring officers that because they can be recalled to military service, they are subject to the Constitution’s rarely enforced emoluments clause, which prohibits top officials from receiving payments or favors from foreign governments.

On Thursday, Rep. Elijah E. Cummings (Md.), the top Democrat on the Oversight Committee, released an Oct. 8, 2014, letter in which a Defense Department lawyer warned Flynn upon his retirement from military service that he was forbidden from receiving payments from foreign sources without receiving permission from the U.S. government first.

Flynn received $45,000 to appear in 2015 with Russian President Vladimir Putin at a gala dinner for RT, a Kremlin-controlled media organization. He also worked as a foreign agent representing Turkish interests for a Netherlands-based company, Inovo BV, which paid his company $530,000 in the fall.

Flynn was fired as national security adviser in February after revelations that he misled Vice President Pence about the nature of his communications with the Russian ambassador to the United States. The pugnacious retired officer, who last year led “lock her up” chants about Democratic presidential candidate Hillary Clinton, filed paperwork as a foreign agent for Turkish interests about three weeks later, on March 7.

 

Defense Department guidelines warn that the department’s top financial officer, the comptroller, “may pursue debt collection” if a retired officer does not seek permission to accept foreign payments before doing so. Any debt collection due to an emoluments clause violation is capped at no more than what an individual makes in retirement pay during a period of unauthorized employment. In Flynn’s case, that is more than $35,000 for the three months of the Inovo project.

Flynn was fired as national security adviser in February after revelations that he misled Vice President Pence about the nature of his communications with the Russian ambassador to the United States. The pugnacious retired officer, who last year led “lock her up” chants about Democratic presidential candidate Hillary Clinton, filed paperwork as a foreign agent for Turkish interests about three weeks later, on March 7.

Flynn’s lawyer, Robert K. Kelner, has argued that the retired general met requirements for his trip to Russia by briefing the Defense Intelligence Agency, from which he retired in 2014, before and after that trip. DIA confirmed that he did so in a letter it sent to to the House committee this month, but added that it had no record of Flynn seeking permission or approval to accept money for going.

Kelner released a statement on Twitter that noted that the letter sent by DIA to the House committee this month shows that Flynn communicated with the agency about his trip to Moscow both before and afterward. It also mentions that Flynn submitted a thumb drive with information about a presentation he made in Russia through his speakers bureau.

“General Flynn provided two briefings to the Department — one before and one after the event,” Kelner said. “The Department was fully aware of the trip. We urge DIA and the Committee to release the full, unredacted letter, along with the documents that Flynn provided to DIA during the briefings and details concerning the in-person briefings provided by General Flynn to DIA.”

Flynn did not seek permission from the U.S. government to work as a paid foreign agent for Turkish interests, U.S. defense officials said last month, raising the possibility that the Pentagon could dock his retirement pay. Navy Capt. Jeff Davis, a Pentagon spokesman, said then that the Defense Department was reviewing the issue. The Army had no record of Flynn seeking permission for that arrangement, military officials said.

The issue involving Turkey emerged after Flynn retroactively registered in March with the Justice Department as a foreign agent for work that his company, Flynn Intel Group, carried out on behalf of Inovo BV. It is owned by Turkish businessman Ekim Alptekin, who is not a part of the Turkish government but has links to it.

Flynn’s company received three payments between September and November from Inovo BV before Trump was elected president and the arrangement was discontinued, according to Flynn’s filings. Flynn is the majority owner and chief executive officer of the Flynn Intel Group.

White House press secretary Sean Spicer, asked about the inspector general investigation said Thursday that he thinks it is “appropriate.”
“If they think that there’s wrongdoing, then the department’s inspector general should look into that,” he said.

But the White House deflected any criticism that it failed to properly vet Flynn to be Trump’s top security adviser. Spicer said any improper actions by Flynn also flew under the radar of the Obama administration: The Department of Defense issued Flynn a new security clearance in 2016, and Flynn took his trip to Russia in 2015.

“All of the clearance was made during the Obama administration, and apparently with knowledge of the trip that he took,” the press secretary said.

Flynn’s security clearance at the time, though, would have been granted by career civil servants, not political appointees in the Obama administration. And Spicer indicated that beyond checking that Flynn had a security clearance, the Trump administration did not do much vetting of him — something that new administrations typically do.

When asked by reporters if the president had any regrets about bringing Flynn on in the first place, Spicer said: “I think the president made the right decision at the right time, and it’s been pretty clear.”

Bruce Anderson, a spokesman for the Defense Department inspector general, said the investigation into Flynn began April 4. The watchdog’s office did not discuss the investigation publicly until after the House Oversight Committee released documents about it, and it typically does not disclose what it is reviewing while an investigation is underway.

“These documents raise grave questions about why Gen. Flynn concealed the payments he received from foreign sources after he was warned explicitly by the Pentagon,” Cummings said. “Our next step is to get the documents we are seeking from the White House so we can complete our investigation.  I thank the Department of Defense for providing us with unclassified versions of these documents.”

Cummings also alleged that the White House was covering up f0r Flynn by not willingly releasing all documents associated with his case. Spicer disputed that later in the day, saying that it was “not true” and he was “taken aback” by the accusation.

The latest revelations from the Pentagon came as congressional Democrats put more pressure on Rep. Jason Chaffetz (R-Utah), chairman of the House Oversight and Government Reform Committee, to make good on vows to investigate the Flynn matter.

Democrats on the panel reminded Chaffetz that for years he has warned witnesses that complying with committee requests “is not an optional exercise.”

“Your decisions on this investigation will have a profound impact on the faith that the American people have in Congress to act in an even-handed manner and fulfill our duty under the Constitution to exercise robust oversight of the Executive Branch, regardless of who occupies the White House,” the Democrats added.

Chaffetz announced Wednesday that he is planning to take a medical leave of up to four weeks to repair screws implanted in his foot years ago after an accident. It is likely that House GOP leaders will appoint an interim chairman in his absence.

Two Republican members who emerged Thursday from the room with the documents about Flynn brushed off questions from reporters. But a group of Democrats on the committee addressed the media.

“The information that we received this morning was quite troubling. Actually, it left us with more questions, I would say, than answers,” said Rep. Val Butler Demings (D-Fla.).

Rep. Carolyn Maloney (D-N.Y.) said they just came from a classified briefing and could not discuss the material they reviewed. She said the material ought to be declassified so that the American people can “read it and judge for themselves.”

The Democrats demanded further documents from the White House.

“They have already told us they have documents with respect to General Flynn. And we’ve received zero documents,” said Rep. Stephen Lynch (D-Mass.). “So they’ve told us we have these documents, and they’ve been widely reported in the press that they have the documents, yet they refuse to give it to Congress.”

Rep. Matt Cartwright (D-Pa.) said that after reviewing the documents, he believes lawmakers should “keep digging” on Flynn.

Cartwright declined to share specifics about what the documents entail, but he said Republican members of the oversight panel should be pushing the White House to release more information about what top administration officials knew about Flynn during the presidential campaign, transition and in the early days of Trump’s presidency.

Amber Phillips contributed to this report.

Related stories:
He was one of the most respected generals of his generation. Then he started leading ‘lock her up’ chants.

Commentary: Michael Flynn’s star burns out

The fall of Michael Flynn: A timeline

Five Ways to Make the Most of Video for Marketing

Let’s face it, making a viral brand video is a marketer’s Holy Grail. From the classic sneezing baby panda to the more recent human Gumby dog toy, viral videos pop up out of nowhere and swiftly take the Web by storm, amassing millions of views, shares, and press hits along the way.

With that much social love up for grabs, it’s not just YouTube power users and the staff at Buzzfeed who should take note. Marketing leaders must, too.

From the tiniest startups in Silicon Valley (or in my case, Silicon Hills) to the largest global organizations—both consumer and B2B—marketers are pouring more resources into video. Why? Well, besides Internet fame and the personal satisfaction of being able to say « I did that » at your next company happy hour, 77% of consumers have been convinced to purchase something based on a video they’ve seen, research finds.

Now imagine the millions of views and engagements that viral videos command, and suddenly we’re talking real ROI.

Of course, wanting to launch a viral video and actually doing it are two completely different things. There’s never a guarantee that your video will be a hit; and, as more businesses create videos, the competition for attention will only increase.

If your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend.

1. Tell a story worth sharing

If you’re going to spend the time and money to create a beautiful, high production video (and you should), you want to make sure the result is shareable. Consumers love to share videos: Social video generates a whopping 1,200% more shares than text and images combined.

The elements of a shareworthy video coincide with the three elements of engaging storytelling, which in turn align with our underlying motivations as humans for sharing:

  1. Ego: We share stories that we’re proud of and elicit recognition from our peers.
  2. Info: We share stories that inform others and make us feel as though we’re making a difference.
  3. Emo: We share stories that make us feel something—whether happy, sad or fired up; and the stronger the emotional reaction, the better.

Incorporate one element, and you’re on the right track; two elements, and you’re well on your way. But to optimize your content and get the most bang for your buck, build in all three elements—and you’ve got a video people will share and share again.

2. Tell it quickly

This seems like an obvious one, but the quickest way to grab a viewer’s attention is to, well, do so quickly. Very quickly. We know from our own measurements at Spredfast that the best-performing videos on all include a narrative hook within the first 3-5seconds. That’s because it really only takes that long for a viewer to decide whether they like what they’re seeing or it’s worth their time.

REI recently produced prime examples of this approach with its #OptOutside campaign videos. Within the first three seconds of watching, the audience knows the entire premise of what’s to come. Within the first five, they’ve already seen three distinct and beautifully captured outdoor scenes. Factor in a little upbeat indie music and a labrador retriever, and you’ve got yourself a winner. The video I linked to with the OptOutside hashtag was re-tweeted over 15 thousand times.

3. Give it a human touch

Featuring people in your videos is an excellent way to bring a bit of humanity to your story. Doing so makes your video more relatable, and research shows that incorporating people in the content drives twice as many opt-in views.

As humans, we are innately curious about one another and look for ways to feel connected. Viewers aren’t interested in simply looking at your product for 30-seconds; they want to see how people similar to them are using it and incorporating it into their lives.

Take Airbnb. Its video ads don’t focus in on the floor-to-ceiling windows or granite countertops of the Airbnb homes; rather, they focus on the people and the experiences those people are having while traveling and staying in Airbnb rentals. Sharing a human experience drives these videos to viral status.

4. Study your competitors, then do what they don’t

As video popularity increases, marketers need to create new ways to take advantage in ways that are different from others’ in their industry. The only way to find white space is to become familiar with what the competition is creating. So ask yourself: Is there something they’re doing that I could improve upon or, better yet, something they’re not doing that I can use to stand out?

An example: Everyone In the software industry can appreciate a well-executed product demo. Video is the fastest and easiest way to explain what a complicated piece of software is capable of and how it can impact a business. All software companies create demo videos, including my own. However, when we looked to create a product demo that aligned with who we are as a company, we noticed no one in our industry was incorporating humor or storytelling into their videos. We used that opening to make sure our story stood out.

5. Follow the data to video nirvana

We marketers know that art and science blend together in everything we do, but nowhere is that more apparent than in video marketing. In an increasingly digital world, where you’re able to track shares, engagement, likes, and more for each piece of content, your data tells a story and will let you know when know something isn’t working.

Listen to the data, and adjust as needed. There are some things our gut feelings may never be able to tell us, like the ideal length for a video, or how often we should publish them and across what platforms. But data can direct us down the right path and help drive conversions through video marketing.

* * *

If you’re just getting into video, these tips should help guide your strategy. When your brand produces the next keyboard cat sensation, hopefully you’ll remember to tell a story worth sharing, do it differently from your competitors, and optimize it all with data.

US military starts installing controversial anti-missile battery in South Korea

The United States military started installing a controversial anti-missile defense system in South Korea overnight Tuesday, triggering protests and sparking criticism that it was rushing to get the battery in place before the likely election of a president who opposes it. 

The sudden and unannounced move came only six days after U.S. Forces Korea secured the land to deploy the system, known as the Terminal High Altitude Area Defense, or THAAD.  

Moon Jae-in, a liberal candidate who has a strong lead in the polls ahead of the May 9 presidential election, has promised to review South Korea’s decision to host the anti-missile battery. 

“There’s a sense in Seoul that THAAD deployment has been rushed based on the timetable of South Korea’s presidential election, rather than North Korea’s threats,” said John Delury, a professor of international relations at Yonsei University in Seoul.

“To some extent, the acceleration of THAAD deployment has ‘worked,’ limiting the next South Korean leader’s room for maneuver,” Delury said. “But there’s the danger of a backlash among the South Korean public feeling like a pawn in the game of ‘America First.’ ” 

U.S. Forces Korea did not make any statement about the deployment and did not immediately respond to a request for comment about why the installation was started in the dead of night.  

But South Korea’s Ministry of National Defense said that South Korea and the United States had been working “to secure the swift operational capability of the THAAD system against North Korea’s nuclear and missile threat.”

“South Korea’s military plans to secure full capability of the THAAD system operation within the year,” the ministry said in a statement. 

A spokesman for Moon, the Democratic party’s candidate for president, criticized the sudden moves overnight. 

“Moon Jae-in has been consistent in his position on the THAAD deployment: that it must be decided by the next administration after enough public discussion and by national consensus,” Park Kwang-on said in a statement. 

“Any deployment that completely ignores appropriate processes must be suspended now and the final decision should be made after consultation between South Korea and the U.S.” he said.

Moon has a solid 10-point lead over his closest rival in the most recent polls and political scientists expect him to be South Korea’s next president, barring any dramatic developments. 

After equivocating for years, the South Korean government — led by former president Park Geun-hye — decided last July to allow the deployment of the system to guard against the North Korean threat.  

Each THAAD battery includes at least six truck-mounted launchers that carry up to eight missiles each. They are designed to shoot down enemy ballistic missiles like the ones that North Korea has been launching at a steady clip over the past year. 

North Korea, itself, has bolstered the case for the system, with dozens of missile launches over the last year, all of which have South Korea easily within range. 

Wednesday’s moves to install the battery come at a particularly tense time on the peninsula, with the United States moving warships to the region and warning that “all options are on the table,” while North Korea is vowing the counter any American strike and conducting large-scale military drills Tuesday. 

But Beijing has protested vehemently against the deployment, apparently concerned that the system’s powerful radar could be used to keep tabs on China, and has imposed painful economic boycotts on South Korean companies in response. 

“The deployment of THAAD in South Korea will destroy the strategic balance in the region and bring about a further increase in tensions,” Geng Shuang, a spokesman for China’s Foreign Ministry, told reporters in Beijing Wednesday. “The Chinese side strongly urges the U.S. and South Korea to cancel the deployment and withdraw the equipment.”

Residents in the Seongju area, where the battery will be deployed, have also been protesting, worried that the system’s presence will make them a target for North Korea’s missiles. 

According to local reports, six trailers carrying the X-band radar, mobile launchers and other parts of the system were seen entering the site about midnight. 

A group of residents protested against move and tried to stop the equipment from being taken onto the site, clashing with police, the Yonhap news agency reported from Seongju, in the southeast of South Korea.

They waved placards saying “No THAAD, No War” and “Hey, U.S.! Are you friends or occupying troops?”

“Police let THAAD equipment pass through (protesters) by repressing them,” Kang Hyun-wook, a religious leader who was leading the protest, told Yonhap. “The THAAD deployment is illegal and should be nullified.”

Yoonjung Seo contributed to this report.

Nervous over North Korea, Japan issues guidelines for missile attack

Twenty-five million reasons the U.S. hasn’t struck North Korea

Trump’s ‘armada’ finally heading to Korea

Sanctuary cities ruling: When a judge quotes Sean Spicer, it’s not a good sign for the White House

When a long list of comments from President Trump, his surrogates and his spokespersons shows up in a federal court ruling, it’s fair to say it can only mean one thing: a constitutionally questionable executive order is about to get a judicial smackdown.

That was true in March, when federal judges in Hawaii and Maryland suspended Trump’s travel ban, saying the administration had showed a clear animus toward Muslims, despite government lawyers’ claims to the contrary.

And it was true on Tuesday, when U.S. District Judge William H. Orrick of California temporarily froze Trump’s executive order on sanctuary cities, ruling that it likely violated the Constitution.

Trump’s order, signed Jan. 25, threatens to cut off funding from local governments that refuse to cooperate with immigration authorities. Santa Clara County and the city of San Francisco challenged the order arguing, among other things, that the president doesn’t have the power to withhold federal money. Orrick found the plaintiffs were likely to succeed on all their claims, as The Washington Post reported.

The 49-page ruling focused largely on an all-to-familiar theme for the young administration: bragging and bluster by Trump and top administration officials.

Just like the judges who ruled on Trump’s travel ban, Orrick homed in on the vast discrepancies between what government lawyers defending the sanctuary cities order argued in court and what administration officials said about it in public.

The government tried to make the case that the order doesn’t actually do anything, at least not at the moment, because the administration has yet to define what exactly a sanctuary city is. It was their way of convincing the judge to toss out the lawsuit on the grounds that no city or county has yet suffered any harm.

But in public, administration officials boasted about how the order would force sanctuary cities to their knees. The order described in court as essentially an empty shell was portrayed in news conferences and television interviews as a powerful tool to protect the public from dangerous undocumented immigrants being shielded by wayward cities and counties.

It was that gap that disturbed Orrick.

In his ruling, the judge pointed to a February interview between Trump and former Fox News host Bill O’Reilly, in which Trump called the order “a weapon” to use against cities that tried to defy his immigration policies.

“I don’t want to defund anybody. I want to give them the money they need to properly operate as a city or a state,” Trump said in the interview. “If they’re going to have sanctuary cities, we may have to do that. Certainly that would be a weapon.”

The judge also cited news conferences in which Attorney General Jeff Sessions threatened to “claw back any funds” awarded to a city that violated the order.

And the judge brought up remarks by White House press secretary Sean Spicer, who said in no uncertain terms that “counties and other institutions that remain sanctuary cities don’t get federal government funding.”

On top of that, the judge said, Trump and Sessions had repeatedly held up San Francisco as an example of the supposed dangers sanctuary cities pose to ordinary, law-abiding citizens.

It was more than enough to show the intent of Trump’s order, Orrick wrote.

But government lawyers sang an entirely different tune.

According to Orrick, the government contended that the order was merely an example of Trump using the “bully pulpit” to “highlight a changed approach to immigration enforcement” — in essence, something much more benign than what Trump and company had described.

The argument was lost on the judge, who ridiculed the government’s position as “schizophrenic.”

“If there was doubt about the scope of the Order, the President and Attorney General have erased it with their public comments,” Orrick wrote.

“Is the Order merely a rhetorical device,” he added, “or a ‘weapon’ to defund the Counties and those who have implemented a different law enforcement strategy than the Government currently believes is desirable?”

The ruling continued: “The statements of the President, his press secretary and the Attorney General belie the Government’s argument in the briefing that the Order does not change the law. They have repeatedly indicated an intent to defund sanctuary jurisdictions in compliance with the Executive Order.”

If all that sounds familiar, it’s because other federal judges reached similar conclusions about the administration’s credibility in lawsuits challenging Trump’s travel ban.

In March, judges in Hawaii and Maryland issued rulings that temporarily halted parts of the executive order, which seeks to bar new visas for people from six Muslim-majority countries. In both cases, judges found that what government lawyers said in court didn’t line up with remarks from Trump and some of his closest advisers, who had previously called for a “Muslim ban.” The administration’s intent was obvious, the judges said.

“Plainly-worded” statements by Trump and his surrogates “betrayed the Executive Order’s stated secular purpose,” one judge wrote, using language strikingly similar to Orrick’s.

As long as the administration continues to issue broad executive orders, it should expect to have statements by its top officials to come up in court, said Jayashri Srikantiah, an immigration law professor at Stanford.

“It’s hard to imagine not seeing more of these kinds of legal challenges,” she said. “The president is the president and the attorney general is the attorney general, and we have to take seriously what they say about an executive order with such sweeping implications.”

The Trump administration has vowed to fight rulings in the travel ban and sanctuary cities cases all the way to the Supreme Court, if necessary.

In a statement Tuesday, it called Orrick’s decision “one more example of egregious overreach by a single, unelected district judge.” The ruling puts the order on hold while the judge weighs the full evidence in the case.

White House Chief of Staff Reince Priebus said the government’s lawyers were reviewing their options.

“It’s the 9th Circuit going bananas,” he told reporters Tuesday. “The idea that an agency can’t put in some reasonable restriction on how some of these monies are spent is going to be overturned eventually, and we’ll win at the Supreme Court level at some point.”

 

More from Morning Mix

With self-deprecation on menu for presidents at correspondents’ dinner, it’s no wonder Trump is skipping it

More lawsuits aimed at Fox News — this time for race discrimination

https://www.washingtonpost.com/news/morning-mix/wp/2017/04/25/texas-lawmaker-on-four-day-hunger-strike-in-protest-of-sanctuary-city-bill/

 

Online Video Marketing – Promotion Needed For Your Site – JOSIC

Online video marketing is on the rise. Several reports and data show that video works. Research found that videos were 50 times more likely to receive an organic first page rank than traditional text pages. Online video marketing is attractive to many businesses nowdays for numerous factors. Making videos and publishing them online is reasonably inexpensive. Plus online videos stay online forever. If you spend the money to record one time, your video can still be obtaining views a year from now. Furthermore, social networking sites and video come together and many sites encourage video posting and sharing. The viral video possibilities are endless when you use the correct strategies to produce and publish your videos online.

If you’re new to video, or happen to be considering flipping on your camera for the first time, here are a few strategies to optimize your videos. Once you record your video, follow these suggestions to make sure it gets to your main audience and receives the views it describes.

1) Help make your title count. An excellent title may immediately grab a viewer’s interest. And when you use the appropriate keywords in your title, you will probably show up on search engines when people are looking for your topic.

2) Give exceptional content. Take a moment to consider your ideal viewer. Videos are successful since not only do they provide great value to your viewer, but you are also allowed to show off your knowledge as well as expertise, thus positioning yourself being an expert. This is a key as you keep growing your brand. Also, no matter how good your content is, it will not make a difference if your video is too lengthy. You will lose your viewer’s attention. Have them brief.

3) Include your URL in your video. When you edit your video, take advantage of the various editing attributes. One simple aspect is to add a textual content box in your video. This is where you can show your site address and it’s a terrific way to obtain exposure.

4) Make the most of video’s branding options. For branding intentions, have your company logo design displayed prominently somewhere on the screen. You may display your logo through your video or just at key times.

5) At all times supply an HTML hyperlink. When you post on YouTube, you have the choice to publish a brief description of your video. Begin with the hyperlink you wish to drive your viewers to so you do not neglect this key opportunity.

6) Go beyond YouTube. A lot of people post their videos on YouTube. In addition, be sure to always embed your video on your own site. This will improve the amount of time people devoted to your website and help grow a captive audience.

Online video marketing supplies companies with video production, optimization and promotion. Video marketing allows businesses to speak their message in one deliverable on several levels: imagery, spoken word, and text, while attaining a huge audience along with minimum cost plus the shortest period. Other benefits of video search marketing include: Easy consumption. Attract the senses. Activate the emotions. Demonstrates expertise and enable prove reliability and branding. Allow for quick re-purposing of content.

Depending on keyword phrase, online video marketing are typically successful at getting the video ranked on page one of Google. They could aid to optimize and spread it for the best achievable outcomes. Google loves fresh and interesting content material. Video marketing is an ideal means of having your information out to individuals on the internet. Online video marketing does not have to be intricate.

Source by William Vito U Moody

Take Your Business To New Heights With Video Marketing – JOSIC

A few years back, video marketing was considered a high priced activity for any business. It required cameras, cameramen, professional editors and time on TV channels; all these required heavy prices to be paid. However, with the popularity of internet more number of people can have access to it, along with the reduced price of cameras and other equipments have made video marketing an affordable and valuable method for business people to reach out millions of people across the globe. If you are still confused, this article shall provide you a few helpful reasons to start video marketing. Check them out as follows:

Good reasons to opt video marketing

• Adds a personal touch: Video marketing permits you to interact directly with the customers. The business owner speaking directly with customers is more effective than just displaying products and services. When the proprietor himself explains about the products/services and company, this picture will stay in the minds of audience for a longer time than expected. Furthermore, customers will also find it comfortable to work and can easily trust on the company. Not only owners, even past customers and clients can give their feedback through video testimonies, this will improve the business credibility.

• It is inexpensive: As stated earlier, gone are the days when video marketing pulled lots of dollars from the customers. Nowadays, video cameras come at reasonable prices, and the video editing software too comes at less than $100. In addition, there are numerous video hosting websites like Vimeo and YouTube that will help you for absolutely free of costs. If you can put in some money, then you can create a professional video too. Film your video, edit it and post it for your customers on your website.

• Improved Visibility: No doubt, online videos add more visibility to your online business. You can effectively use videos to enhance the presence of your business site in search engine results. Moreover, as soon as any video gets uploaded in sites like YouTube, content starts getting popular in just a few months, providing it has the ability to pull the online audience. And once your video starts turning out to be popular, search engines like Bing and Google start fetching the videos in their search result. All you need to do is use the right keywords that represent your business.

• Customer Support: Videos can also be used to interact or communicate with your customers. Through videos, you can promote a product or the services offered by your company, and let everyone know about it. You can use videos to explain about your product, like how it works, how it can help customers, and many more. So, basically you can upload videos containing FAQs or frequently asked question, which will surely make your targeted customers feel more confident about your company and its products/services. Make sure the content is absolutely presentable and simple enough for the online viewers to comprehend the message you wish to provide through the video.

Source by Barbara Rollins

5 YouTube hacks to maximise your video marketing efforts …

I remember a conversation with a fellow resident many years ago, arguing over the future of print media like we often did. I am a woman of words – always have been. Back in 2010, I didn’t see how anybody would choose video over text. Cut to today, I eat my words all the time as I consume practically all of my information and entertainment from videos, as do you I am sure. From 11-second tips and tricks to a full hour of live interviews, from slo-mo driving videos to hyper lapse dusks, video has truly taken over the way the way interact, consume information, and market products and services.

Image : shutterstock

Image : shutterstock

Today, YouTube alone has the second greatest reach after Facebook. As a search engine, it ranks just below its parent company, Google. Video is a marketer’s Holy Grail these days, and why not? Several native searches are biased to videos and our multiscreen culture is making sure engagement comes from content that says what it has to, entertains while it does, and gets out of our faces quickly. That is exactly where videos are winning.

If you are new to video or YouTube marketing, here is a quick list of cool hacks that not many know about:

Create links that lets viewers start a video at a certain time

Click ‘share’ just below the video title. Under the first tab, you will see a box that says ‘Start at’ the box next to ‘Start at:’. Check and enter when you need the video to start in HH:MM:SS format. You can also pause the video at exact moment you want it to start and it will auto fill this field.

Upload transcripts to enhance your chances to show up in search

Transcription is one of the criteria that Google and YouTube use to rank videos. If you already have one at hand, use it. You only need to click on CC (stands for ‘closed captions’ or subtitles) and you will be presented with three options to: (1) Upload a transcript file (2) Paste a full transcript and YouTube will generate subtitle timings (3) Type as you watch the video

In fact, typing as you watch the video is also not as painful as it sounds – YouTube gives you the option to pause the video when you type.

Custom URLs

YouTube, much like LinkedIn, lets you customise your handle URL. Brands must use it to ensure their handles are easy to remember. To do this, you just need to go to YouTube account settings and click ‘advanced’ in the ‘Name’ section. If eligible for a custom URL, you will see the option there. Click on it and save the URL you want. This process is irreversible, so make sure you think through the URL you want before you claim it on YouTube.

Add clickable links to videos

YouTube lets you add clickable links, or as they like to call them, ‘annotations’, to your videos. Brands can use these annotations to direct viewers to their website or campaign site, subscribe to the channel, etc.

Only verified accounts can add clickable links to their videos and your account would also need external linking turned on. Next, go to Video Manager and find the video you want to add the link to. In the ‘Edit’ drop down menu, select ‘End Screen and Annotations’, go to ‘Annotations’ and select from the five types of annotations that YouTube allows – Speech Bubble, Note, Title, Spotlight, and Label. You can then customise the fonts and general sizing and placement for your annotation. This is where you have a checkbox labeled ‘Link’ – click on it. Once done, click ‘Apply changes’ and you are done!

Find audio for your content – on YouTube

YouTube has a large library of royalty-free, high-quality, 320kbps audio tracks and sound effects at your disposal. All you have to do is go to YouTube’s Audio Library in the Creator Studio. You can search for sounds (eg. raindrops) or search by category (examples range from human voices to vehicle sounds). You can also look for music. You will probably not find Ed Sheeran here, but you will find reasonably good music for your videos, ranging from Alternative Punk to Reggae and Rock, and everything in between.

Clearly, video marketing is not hard or expensive anymore, even if you are a bootstrapped startup comprising of two founders. You just know where to look. And finally, just to end the story of the argument between the fellow resident and me – turns out that seven years later, he won that round!

Here are a few more reads on video marketing, to help you get started:

  1. How to simplify video making process for startups
  2. Lessons in viral marketing from the Content Marketer of the Year
  3. Videos are taking over the internet, here’s how to boost your video marketing
  4. Why you need to get into video marketing right now
  5. 9 affordable video marketing strategies for startups in 2016

Despite his rhetoric, here’s a clear sign that Trump is eager to show 100-day wins


Donald Trump gives the thumbs-up as he arrives at the Trump National Golf Club Bedminster clubhouse in Bedminster, N.J., on Nov. 19, 2016. (Carolyn Kaster/Associated Press)

The surest sign that President Trump isn’t doing well in a particular area is when he goes out of his way to undercut its importance.

When he was struggling in polls during the campaign, the pollsters behind the numbers were regularly disparaged as biased or wrong or both. And when he’s asked how he measures up to past presidents on the (admittedly arbitrary) 100-days-in-office standard, Trump tells the Associated Press that it’s “an artificial barrier” that is “not very meaningful.”

This is not an indication that he is confident in how he stacks up.

Nonetheless, Trump insisted in that same interview that he has “done more than any other president in the first 100 days.” And to help make that case, the White House website now features a page detailing “President Trump’s first 100 days.” In three big buckets — “Building American Prosperity,” “Keeping Americans Safe and Strengthening Security Abroad” and “Making Government Accountable to the People” — the site details some of Trump’s wins.

Here are the six points under “Building American Prosperity.”

  • Over 500,000 new jobs — with a surge in female employment last month
  • Approved the Dakota Access Pipeline and the Keystone XL pipeline
  • Promoting America’s energy independence
  • President Trump has rolled back job-killing coal regulations
  • Buy American, Hire American executive order
  • Putting the American worker first, President Trump has taken immediate action on trade

Caveats should be applied to several of those bullet points: The job-killing coal regulations, for example, may have created as many jobs in compliance as were lost, and the Keystone XL pipeline is projected to create only a small number of long-term jobs. But to the broader point here, let’s focus on that first one.

More than 500,000 new jobs — with a surge in female employment last month. There are two claims being made. The first is that there were 500,000 new jobs in Trump’s administration. The second is that female employment “surged.” These are claims central to Trump’s claims of 100-day success; they’re the first claims on the page. So, how do they stack up?

Here’s the number of new jobs — that is, the change in the number of people employed — month over month since the beginning of Barack Obama’s first presidential term.

Relative to the months prior, 216,000 jobs were added in January, 219,000 in February and 98,000 last month. Those latter two figures are likely to be revised in the next jobs report, out at the beginning of May. But taking them at their face value, that’s 533,000 jobs added, to Trump’s point.

But notice that, over the track of time, that number is not all that big. In fact, 53 times over the course of Obama’s two terms, there were three-month stretches that yielded more jobs than the first three months of Trump’s presidency. That’s including the November 2016 to January 2017 stretch since, after all, Obama was president for 20.5 of the 31 days that month. If you prorate the number of jobs in January relative to how long Trump was in office — about a third of the month — 390,000 jobs have been added during his tenure.

That point about the surge in women going to work is represented in the charts below.

In February and March, there were indeed big jumps in how many women were employed. Only twice over the course of Obama’s two terms did more women find employment in a single month.

That said, the coin has a flip side. Although about 475,000 more women were employed in March than in February, dropping the unemployment rate from 4.6 percent to 4.3 percent, the number of men who were employed fell by 5,000. That fact didn’t make it into Trump’s 100-day bragging.

Put another way: Trump’s team is cherry-picking a bit here. Continued employment growth is good; a surge in women gaining employment is good as well. But the former is not particularly exceptional and the latter also draws attention to the (minor) negative turn for men.

When you’re scrambling to produce a list of victories, though, you take what you can get.