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Archives par mot-clé : video ads
Patrón and filmmaker Guillermo del Toro launch gothic video short
Dive Brief:
- Patrón Tequila tapped famed director Guillermo del Toro for a nearly three-minute video short promoting their collaborative tequila product released in July, according to a press release provided to Marketing Dive.
- The video has a cinematic quality and features del Toro’s classic gothic style. In it, he sits at a candle-lit desk narrating the process of making tequila with comparisons to spiritual rebirths, a common theme he invokes in his directorial work. During the narration, the video illustrates the journey of an agave plant from harvest to the heart being burned to release its spirit to create the tequila, for which del Toro designed the intricate box of candles and liquor bottle shaped into a skeleton.
- The spot was created by Casey Danielle of Seattle-based production company Mindcastle and agency The Brooklyn Brothers.
Dive Insight:
Patrón’s collaboration with del Toro is another example of how brands are starting to turn to Hollywood for talent and video content inspiration. In this case, the spot is closer to a more traditional celebrity sponsorship, as del Toro is simply starring in the video rather than creating or directing it. The video, which runs substantially longer than the standard ad format, seems to play off of del Toro’s cinematic theme of spiritual rebirth with a dark, ominous and gothic feel.
The production team used visuals to create tension and add a sense of darkness, according to HOBO Audio’s Diego Jimenez in the press release, adding that the right sound was essential to match the product’s packaging.
Patrón’s cinematic approach speaks to a broader trend in the industry of marketers using video for creative and compelling brand storytelling, rather than simply serving up facts about the product for consumers.
This is the latest in the liquor brand’s efforts to add creative tactics to its marketing mix. Most recently, it debuted a mobile app that uses augmented reality (AR) technology to show consumers how its tequilas are made and to provide guidance on at-home tastings using Apple’s new ARKit. In the past, Patrón has shown a willingness to experiment with emerging technologies, including an immersive virtual reality (VR) demonstration two years ago, where users could explore the brand’s production grounds and see how its spirits are made.
New version of health-care bill will help Alaska and Maine — home of two holdout senators
The Republican senators at the forefront of the latest effort to undo the Affordable Care Act plan to release a revised version of their bill Monday sending more health-care dollars to the states of key holdouts, as hardening resistance from several GOP senators left their proposal on the verge of collapse.
According to a summary obtained by The Washington Post, Sens. Bill Cassidy (R-La.) and Lindsey O. Graham (R-S.C.) will propose giving Alaska and Maine more funding than initially offered. Those states are represented by Republican Sens. Lisa Murkowski (Alaska) and Susan Collins (Maine), who have expressed concerns about the bill but have yet to say how they would vote.
The Cassidy-Graham legislation would overhaul the ACA by lumping together the current law’s spending on insurance subsidies and expanded Medicaid and redistributing it to states in the form of block grants. Alaska would get 3 percent more funding between 2020 and 2026 than under current law, and Maine would get 43 percent more funding during that time period, according to a summary obtained by The Post.
The plan was distributed among Republicans late Sunday, with party leaders just one “no” vote away from defeat and as Republican senators from across the political spectrum were distancing themselves from the prior draft.
Aides to Murkowski and Collins did not immediately comment late Sunday. Some Republicans close to the process have long counted Collins as an eventual “no,” predicting that little could be done to the bill to change her mind. On Sunday night, some were once again privately pessimistic the changes would convince her to vote yes.
Sens. Lindsey Graham, (R-S.C.), left, and Bill Cassidy (R-La.), third from right, are expected to unveil a revised health-care bill on Monday. (Alex Brandon/AP)
The fresh discord over a signature Republican promise added turbulence to the start of a critical week for President Trump and Senate Majority Leader Mitch McConnell (R-Ky.). In addition to health care, both are watching Tuesday’s special-election primary runoff in Alabama, a high-stakes intraparty fight between establishment Republicans and conservatives that could set the tone for the midterm elections next year. GOP leaders also are expected to unveil their most detailed blueprint yet of tax cuts they hope to pass by the end of the year.
“Eventually we’ll win, whether it’s now or later,” Trump said of the health-care effort Sunday as he prepared to board Air Force One to return to Washington after spending the weekend at his golf resort in Bedminster, N.J.
Collins, a moderate Republican who has opposed previous efforts that cut Medicaid and eased coverage requirements, said in a TV interview earlier Sunday that it was “very difficult” to envision herself voting for the health-care bill.
Sen. Ted Cruz (R-Tex.), a conservative who has advocated a more far-reaching repeal of the ACA, commonly called Obamacare, said he and at least one other conservative colleague do not back the measure “right now.”
And Sen. Rand Paul (R-Ky.), who has stated definitively that he opposes the current measure, showed no signs of backing down without dramatic changes to the bill’s core approach that probably would come at the cost of other Republican votes.
Graham and Cassidy pledged to keep trying to pass their bill — but the White House and McConnell gave differing accounts of the path ahead. White House legislative affairs director Marc Short predicted a Wednesday vote, while a McConnell spokesman declined to publicly embrace that timeline.
Speaking on CNN’s “State of the Union,” Collins cited concerns about how the Cassidy-Graham legislation would affect Medicaid recipients and people with preexisting medical conditions, among other things.
[Two-thirds of Americans think Trump is dividing the country — including a fifth of his supporters]
“It is very difficult for me to envision a scenario where I would end up voting for this bill,” Collins said. “I have a number of serious reservations about it.”
Collins voted against a repeal bill in July, and she is a key vote in the current dynamic. She said she chatted at length with Vice President Pence on Saturday, but it wasn’t enough to sway her. She said she wants to see the limited analysis due out this week from the nonpartisan Congressional Budget Office before making a final decision.
Two Republican senators — Paul and John McCain (Ariz.) — have said they will vote against Cassidy-Graham. A third would be enough to defeat the bill, since no Democrats are expected to support it. Republicans hold a 52-to-48 advantage in the Senate and can lose only two votes from their party and still pass legislation with the help of a tiebreaking vote from Pence.
Trump said Sunday that the senators opposed to or leaning against voting for the bill, including McCain and Collins, would benefit from the block grants included in the proposal.
“Every state you’re talking about, it happens to be particularly good for,” Trump said.
The bill has been roundly rejected by influential national groups representing physicians, hospitals and insurers. Over the weekend, six such organizations, including the American Medical Association and the American Hospital Association, issued a joint statement urging the Senate to reject the measure.
Although the CBO plans to release a “preliminary assessment” early this week, officials there have said they will not be able to provide estimates of how Cassidy-Graham would affect insurance premiums or the number of people with coverage “for at least several weeks.” Trump and McConnell are trying to bring the bill to a vote by the end of this week to take advantage of a procedural rule allowing the plan to pass with just 51 votes.
It remained far from clear Sunday that they could get close to that number.
Addressing Cassidy-Graham at the Texas Tribune Festival in Austin, Cruz said: “Right now, they don’t have my vote. And I don’t think they have Mike Lee’s either,” referring to one of Utah’s senators.
Cruz said that he and Lee met with Graham and Cassidy last week to propose changes to the measure that would get them to yes. Their changes were not included in the latest draft.
Conn Carroll, a Lee spokesman, said Sunday: “We want some technical changes. We are working with Cassidy, but we haven’t committed to anything yet.”
Graham and Cassidy appeared on ABCs “This Week with George Stephanopoulos,” where they defended their plan and vowed to keep up their efforts to shepherd it to passage.
“We’re moving forward. And we’ll see what happens next week. I’m very excited about it,” Graham said.
The South Carolina Republican mentioned Collins and Paul as he made his pitch. “Rand Paul objects to the taxes,” he said. “But when you look at the bill, Rand, we save a lot of money over time for Medicaid. We put a cap on Obamacare growth.”
Paul said in a Sunday interview that he broadly opposes a keystone of the Cassidy-Graham plan: turning funding for the ACA into block grants for states.
“The problem I have with block grants is that looks like I’ve affirmatively said I’m okay with 90 percent of Obamacare as long as we reshuffle it and give it to Republican states,” he said. “That’s a horrible message.”
Paul said he is willing to listen to suggestions about how that element of the bill could be constricted. “Would I talk to them if they said they wanted to make the block grants half as much? I might,” he said.
Paul presents another challenge as well: Winning him over would probably alienate Republican senators who oppose a more aggressive repeal. That left GOP leaders no better off in their quest to secure enough Republican votes to pass Cassidy-Graham.
The proposal, which would also dramatically cut Medicaid spending over time, has drawn concerns from Republicans from states that have expanded Medicaid under the ACA. In an interview on CBS’s “Face The Nation,” Sen. Cory Gardner (R-Colo.), whose state expanded Medicaid, said he needs more information before he will take a position.
“I think the CBO will have a role to play in this,” Gardner said. “I believe there’s information that will be coming through a committee hearing on Monday and additional text changes that will add additional information.”
McConnell is also keeping a close eye this week on the Senate race in Alabama, where Republican Sen. Luther Strange is trying to get past insurgent primary challenger Roy Moore, a controversial but popular former judge. Trump and McConnell both back Strange, but supporters and associates of Trump, including former chief White House strategist Stephen K. Bannon and Housing and Urban Development Secretary Ben Carson, have praised Moore.
A Moore victory would be a blow to both McConnell and Trump, who have put their powerful political operations behind Strange. Some Republicans also say that outcome would embolden conservative insurgents to challenge other Republican senators in 2018.
Also this week, the “Big Six” negotiators from the White House, the Senate and the House are expected to unveil more details of their tax overhaul plan, which, like the health-care talks, could spark messy disagreements among Republicans.
Some of the elements of the plan have started to take shape. Republicans are targeting a corporate rate of 20 percent in their overhaul, according to three people familiar with the emerging blueprint — a number that represents a substantial cut from the current 35 percent rate but falls short of the 15 percent Trump has advocated.
But for Senate Republicans, the first order of business this week is resolving the health-care push, one way or the other. Even the bill’s champions have started pondering the prospect of failure.
Asked on “This Week” what he will tell people if he comes up short, Graham responded: “That I did everything I could to get money and power out of Washington to give you better health care closer to where you live, and I’m not going to stop fighting.”
He also held up the possibility of using health care as a negotiating tactic in future legislative talks.
“I’m on the Budget Committee,” Graham said, adding, “we’re not going to vote for a budget resolution that doesn’t allow the health-care debate to continue.”
Robert Costa and Carol Morello contributed to this report.
What NFL players, coaches are saying about Week 3 protests
President Donald Trump criticized NFL players who protest during the national anthem in a speech he delivered on Friday in Alabama, suggesting that team owners should fire players who do so.
Every team that played on Sunday participated in some form of demonstration — from players, coaches and executives who stood together arm-in-arm along the sidelines to others who sat, knelt or raised a fist to whole teams that stayed in the locker room or tunnel for the duration of the anthem.
Here’s a sampling of quotes from those who did (and did not) participate in these demonstrations.
Mike Tomlin, Pittsburgh Steelers coach: « I really think that more than anything it minimized it as a distraction for us and once we came to that determination it was business as usual. The big thing is that we remain united. This game of football is a unique one and we’re all blessed to be a part of it. … We will not be divided by this, we’ve got a group of men in there that come from different socio-economic backgrounds, races, creeds, ethnicities, religions and so forth. That’s football. That’s a lot of team sports. But because of our position we get drug into bullshit to be quite honest with you. Some have opinions, some don’t. We wanted to protect those who don’t and we wanted to protect those who do. We came here to play a football game today, and that was our intention. » Tomlin and Steelers coaches stood on the sideline for the national anthem while all but one player stood in the tunnel.
Von Miller, Denver Broncos linebacker: « Me and my teammates, we felt like, we felt like President Trump’s speech was an assault on our most cherished right — freedom of speech. So, collectively we felt like we had to do something before this game. … I have a huge respect for the military and for the protective services — I’ve been to Afghanistan, met real-life super heroes, it wasn’t any disrespect to them, it was for my brothers that have been attacked for things that they do during the game and I felt like I had to join them on this one. » Miller was one of 32 Broncos players who knelt during the anthem.
Richard Sherman, Seattle Seahawks cornerback: « As a team, we wanted to do our best to not ostracize our guys, any of our individuals, allow them to feel welcomed and not really make them uncomfortable. That’s the worst thing you could do as a teammate is put your teammate in an uncomfortable position. We don’t go out, the whole team doesn’t come out, then it’s easier for them to defend themselves, say, ‘Hey, it’s a team decision. I just did what the team did.’ You’re a good teammate, perfect, fine. But if you get out there and you ask a guy to kneel or sit, going against his values, going against his family, you put him in weird spots. So we never wanted to do that. We think we did a good job getting our message out and trying not to distract from it. » Sherman and the Seahawks stayed in the locker room for the anthem.
Drew Brees, Saints quarterback: « Do I think that there’s inequality in this country? Yes I do. Do I think that there’s racism? Yes I do. I think that there’s inequality for women, for women in the workplace. I think that there’s inequality for people of color, for minorities, for immigrants. But as it pertains to the national anthem, I will always feel that if you are an American that the national anthem is the opportunity for us all to stand up together, to be unified and to show respect for our country. » Brees stood for the anthem.
Chris Long, Philadelphia Eagles defensive end: « It kind of gets conflated because there’s things that guys are protesting about but when the president calls us out, we’re all of the sudden kind of protesting the right to protest, which you wouldn’t think you’d have to do in this country. This is a wonderful, wonderful country with things that we can improve, and that’s all those guys were trying to do was improve some things. Maybe he should lead another country because this isn’t the country where peaceful protest is unacceptable. That’s what this country is built on. » Long stood with teammate Malcolm Jenkins, who raised his fist during the anthem.
‘Hopefully it’s not a one-week thing’: Malcom Jenkins on what happens now
What’s the point of these protests during the national anthem? For the Eagles safety, they’re just a start. He wants to effect change off the field.
NFL players who protested during the national anthem in Week 3
After President Donald Trump criticized NFL players who lodge pregame protests, several players protested during the national anthem in Week 3.
Mike Evans, Tampa Bay Buccaneers wide receiver: « I [put my hand over my heart] for the troops and military. People are going to try to misconstrue and depict a different picture than what it really is. I love the military, like I said last year when I took the knee. It is nothing against the military at all. The anthem is different for other people. People say it’s unpatriotic to kneel, but it’s unpatriotic of the president for not respecting our rights. » Evans knelt alongside fellow receiver DeSean Jackson.
DeShone Kizer, Cleveland Browns quarterback: « It’s a tragedy in our country that we have to sit here and still have these discussions. I know for a fact that I’m no ‘son of a bitch’ and I plan on continuing forward and doing whatever I can from my position to promote the equality that’s needed in this country. » Kizer stood for the anthem.
Mark Ingram, New Orleans Saints running back: « Yeah, [the fans] were saying, ‘Stand up, losers’ and all of that. You know that’s gonna come. I mean, I’m sure if you look at social media, they’re M-Fing us and telling us we’re the worst type of Americans. But I love my country. And I want the best for my country. And [Trump] claims he wants the best for his country — ‘Make America Great Again,’ that’s his slogan, how he got elected. And in order for us to be great again as a country, and not have all this racism and bigotry and injustice, we all need to realize that there is a problem and be there for each other to correct the problem. » Ingram was one of at least 10 Saints players who sat during the anthem.
Tom Brady, New England Patriots quarterback: « I just think there is a great love for my teammates. … I believe in all of us coming together. … We all go through ups-and-downs and struggles, it’s life and we’re all trying to navigate it as best we can. I believe love is the greatest thing we have to overcome a lot of things. » Brady locked arms with his teammate Phillip Dorsett.
Phillip Dorsett, Patriots wide receiver: « Just wanted to show everyone we’re unified between one another. We’re together. We’re strong. This game is a great game because of the brotherhood and the relationships; it’s amazing what this game to bring to everybody. People have a platform to be able to change. We just wanted to show that we are one, not just with our team, but the whole NFL, with everybody. » Dorsett locked arms with Brady.
A.J. Bouye, Jacksonville Jaguars cornerback: « I was pissed off last night just for the simple fact I don’t know the president as a man, just like he doesn’t know us as men, and it holds close to home with me because for the simple fact what you say about us, you’re disrespecting our moms. I lost my mom to cancer. My stepmom came in, I know she’s not what he’s calling her. She got her doctorate from Ohio State. When you’re 5 years old and you’re seeing your dad have a gun pointed at his head because he looks suspicious in the neighborhood at 6 a.m. because he’s dropping his son off at a babysitter, it’s not about race. It’s not about black and white, it’s about right and wrong.
« I have respect for the military. I have family in the military. I know we’re in a military town in Jacksonville. I love all the people that go out there and fight for our country. I love the family members, the brothers, the sisters, the mothers, the fathers, the sons, the daughters, those are at home not knowing what’s going to happen to their family members, but I also have respect for those people, whether they’re black, white, Mexican, whatever, who done lost their child or somebody else to a police officer. And that’s what it’s all about. » Bouye was one of at least 13 Jaguars players to kneel during the anthem.
Derek Wolfe, Broncos defensive end: « [There’s no split in the locker room] because we give each other a chance to speak and we listen to each other when we speak. Most people, whenever somebody’s talking they already have an idea in their head of what they’re saying, they’re not listening to what’s being said, they’re thinking about what they want to take from it. » Wolfe stood for the anthem after vocalizing his opinion on national anthem protests. More than 32 of his teammates participated in some form of social protest.
Kevin King, Green Bay Packers cornerback: « That was a tough decision. It was a tough decision. … I haven’t sat before, and it’s something that’s been on my mind but I didn’t want to do it for different reasons, but when I heard some comments that were made recently that put it over the top. I don’t know if it’s something that I plan on doing every game because my grandpa is a veteran and have respect for that, but in terms of what’s gone on recently I thought today was a great opportunity to show my support and what I thought was right. » King was one of three Packers players who sat during the anthem.
Rishard Matthews, Tennessee Titans wide receiver: « I’m tired of hearing stick to sports. It comes down to right and wrong in this word. If you see wrong and don’t say anything that’s wrong. As minorities, what do you want to happen before we say anything? They tried to have a silent protest and look what happened. It’s your right to stand or sit down. You have that right and you’re not allowing that to happen. » Matthews stayed in the locker room along with his team.
Alex Smith, Kansas City Chiefs quarterback: « We’re all our own individuals. We’re all part of this team but we come from different places. … We have great respect for whatever the choice is, whatever you choose to do. Nobody is judging. We also know our main goal is to go win the game. That’s what our focus is. The anthem adds another deal right before the game. I think some guys feel like they’ve got to make choices either way and I think this team has great respect for whatever those are. … I don’t always feel comfortable talking about this stuff. We’re athletes and we’re playing football. But certainly I’d be lying if I said [Trump’s] comments didn’t upset me. … I’m talking about the comments that were made by the president. Targeting the NFL, targeting the quality of the character of guys in this league for that very protest, I find that very alarming. This is the same guy that couldn’t condemn violent neo-nazis and he’s condemning guys that are taking a knee during the anthem. I find there’s bigger issues out there that he should be worried about but for some reason the NFL is on his mind. » Smith stood for the anthem.
Kelechi Osemele, Oakland Raiders offensive lineman: « It’s just a one-week thing and it was a response to something that was said [by Trump]. We’re back focused on football and, you know, life goes on. We’re not going to give it any more attention. » Osemele sat with a majority of the Raiders who either sat or knelt.
Danny Trevathan, Chicago Bears linebacker: « This is history right here. Last night I prayed to God and asked the question, ‘How do I want to be defined?’ How do the 2017 Bears want to be defined — as men? Not as individuals, but men. They’re going to look at our record, of course we want to win the game, but how are they going to look at us in this situation, how do we stand as a team. I was proud of everyone that stood up and said their peace. You know, people have mixed emotions. A lot of people have military members in their family or know people in the military, I know I do. But at the end of the day, I look at my teammates, they had my back, and we went out there and fought. » Trevathan organized the Bears’ decision to link arms during the anthem.
Demar Dotson, Buccaneers offensive tackle: « I voted for Trump but through the last couple months, man, I kinda wish I didn’t vote for him. He’s definitely not doing a good job holding down the office of the president … He’s doing a real poor job. It’s almost like he’s going out of his way to create enemies. I don’t know what he’s doing, what his purpose is, what his plan is but he’s not a good president right now.
« That’s one of the biggest things — the non-stop tweeting. He needs to worry about some of the problems in our country. He’s a poor president right now. » Dotson stood with the majority of his teammates.
Jadeveon Clowney, Houston Texans defensive end: « The guys wanted to do something. At first we weren’t going to do anything. Previously we’ve seen all the guys doing it since last season and we [were] like, we don’t want to get involved with that. But after listening to him talk the other night, a lot of guys came up, like, man, we need to do something as a team, so we decided to do that. » Clowney and the Texans stood and linked arms.
Eric Ebron, Detroit Lions tight end: « I’m for my teammates. I’m united with my teammates. But I do not stand for disrespect so what I was not going to do was unite to make it seem like it was OK. Because it’s not. It’s not OK for what [Trump] said. » Ebron was the only Lions player to not link arms.
Adam Thielen, Minnesota Vikings wide receiver: « We’re a brotherhood, we love each other, we don’t care what the appearance is of one another. We just want to go fight for each other and we want to show that, hey, we’re in this together. We love this country and we want it to be the country that it’s been. » Thielen linked arms with other Vikings players.
Malcolm Jenkins, Eagles safety: « I think it sends a message to players, to the fan base, to anybody watching that these demonstrations and the players that have been standing up for their communities aren’t looked at in a bad way, the way we’ve been depicted over the last year isn’t true, and that our teammates don’t feel that way, our coaches don’t feel that way and the ownerships of these teams don’t feel that way. I think it’s time that those people stand up — and not stand up and take on this fight, but at least show support and change the narrative that’s been encircling these demonstrations and the reasons. We’ve been so caught up over the last year over what’s right and what’s wrong and spent very little time actually talking about the issues. » Jenkins stood with his fist in the air.
Aaron Rodgers, Packers quarterback: « On this team, we’re going to keep choosing love over hate, unity over division, and that’s what it was to us. In talking last night and this morning, the few of us who linked arms just wanted to show a united front. I know personally on my Twitter and social media was receiving a lot of positivity but a lot of hatred as well, which is interesting. I know it’s probably one-tenth or one one-hundredth, maybe, of some of my black teammates who have been using their platform to try and make a difference. But this was about unity, and we respect our men and women in uniform, we respect our troops, we love ’em, we appreciate what they do for us. Today was about using our platform to promote love and unity and acceptance and togetherness, and I hope we did that. » Rodgers linked arms with teammates.
Donald Penn, Raiders offensive tackle: « I wish I didn’t have to do anything like that. I’ve been standing all the time, but when you get called out personally by the president of your country, you’ve got to do something. I didn’t want to do that; I don’t think my teammates wanted to do that. But it’s something we had to do. The stuff is getting out of hand. » Penn sat with a majority of the Raiders who either sat or knelt.
Thomas Morstead, Saints punter: « If you respect the brothers on your team, and if there’s something that they’re feeling strong enough about to demonstrate or do whatever, I think it’s important for guys on this team to show support in any way they can, whether it be publicly or privately. But these guys, our kids play together, our wives are friends, and they’re great people, and we just want to support ’em. » Morstead stood by the Saints players who sat on the bench, with his arm on a teammate’s shoulder.
Josh Norman, Washington Redskins cornerback: « It’s not about the flag. We want to be here. This is our country. We were born here. We were bred here. No one is spitting on the flag. We know you gave your life for it. Our gratitude to your service is deeply endeared. But if someone comes on your front porch and take a piss, as a man what are you going to do, sit there and watch him pee or step outside and be like, ‘Hey what are you doing, sir? You’re on private property you got to get off or we’ll make you get off.’ … When a president acts like that, that’s not someone who stands for dignity, pride, respect, honor. Where’s the honor. Where’s the dignity in that? Words are powerful man. They can unite you or they can divide you. What he said united us. » Norman linked arms with Washington owner Dan Snyder and teammates.
Terrell Suggs, Baltimore Ravens linebacker: « Personally, I think the comments made about my brothers decided to protest and kneel is kind of what made us no longer be silent. We stand with our brothers. They have the right to protest. We knelt with them today. Non-violent protest is as American as it gets. We knelt with them today and let them know we are a unified front. There is no dividing us. I guess we’re all ‘sons of bitches.' » Suggs was one of 10 Ravens players to kneel during the anthem.
Jason McCourty, Browns cornerback: « You do things and people on your social media tell you that you’re a crybaby or you’re making a ton of money doing this or doing that, but the majority of my family doesn’t have that type of money. The majority of people I grew up with doesn’t have that type of money. You’re not only voicing something for yourself, but you’re voicing it for the people that you represent. » McCourty knelt for the anthem.
Brandin Cooks, Patriots wide receiver: « It was one of those things, you want to stand with your brothers. Kneel with your brother and be by their side. One statement that I would just like to make, a lot of people think we’re disrespecting the flag or the military, but my father was a marine. My uncle was a marine. Family fought in the Vietnam War. I have the utmost respect for the men and women who fight for our freedom … Quite frankly, I feel [conflicted] in a sense because I have no courage to be able to do something like that. So I understand the magnitude that they’re fighting across the world for our freedom … The message is we just want respect and unity and there’s only so many ways you can do it. » Cooks was one of 17 Patriots players who knelt.
Ben Roethlisberger, Steelers quarterback: « By no means, no way shape or form, was there any disrespect intended toward our troops and those that serve this country. We all have the utmost respect for them, obviously. They give us the freedom to play this game. Last night, obviously with all the issues going on if you will, we had a players’ only meeting after the team meeting last night. We decided we were going to talk about what we were going to do because we knew some guys wanted to take a knee, guys wanted to stand. We said whatever we do, we need to make sure we are unified as one group because that’s what we are about and that is what it should be about. Staying together as one unit, one group, one brotherhood, things like that, so rather than having one guy kneel, one guy stand, the conclusion was made by everybody that the best thing to do was to stay in the locker room and show respect that way. » Roethlisberger was not on the field for the anthem, along with most of the Steelers.
Leonard Williams, New York Jets defensive end: « [Acting owner Christopher Johnson] individually spoke to every single person in this locker room. He didn’t have one big speech. He walked up to every individual, looked them in the eyes and told us he was going to support us in what we wanted to do. He also asked us if he could join us, and that meant a lot to everybody. » Williams on Johnson, who stood arm-in-arm with the Jets during the anthem.
Adrian Clayborn, Atlanta Falcons defensive end: « A lot of stuff needs to change, man. [Trump] has his support, and he has his people that’s behind him that’s continuing this crazy rhetoric that he’s spilling. I want to be optimistic, but it’s crazy times. I didn’t [kneel], but I support my brothers 100 percent. Anytime somebody has a question for me about how I feel about it, I’m going to answer it. And the way I feel about it right now is stuff ain’t right and he’s just spilling all this hatred that’s not doing anything positive for what’s going on in this world. » Clayborn stood along with the majority of his teammates.
Michael Thomas, Miami Dolphins safety: « With everything going on in this world, especially in the U.S., this is what you’re worried about, my man? You’re the leader of the free world. This is what you’re talking about? As a man, as a father, as an African-American man, yeah, I took it personal. But at the same time it is bigger than me. » Thomas stood for the anthem.
Jamison Crowder, Redskins wide receiver: « It’s a lot going on and we just want to bring unity and equality to this country. There’s a lot going on outside of sports. Sports bring everyone together; you’re in a stadium cheering and having a good time. But when you leave from the stadium there’s a lot going on. I’ve dealt with my own experiences of inequality. At the end of the day we’re trying to bring unity and equality to the country. It’s a great nation, great country. But there are some things we think are problems. » Crowder was one of seven Washington players who knelt.
Almost no North Koreans travel to the US, so why ban them?
HONG KONG — President Trump’s extension of the travel ban to North Korea is mostly symbolic and will have little to no effect on Kim Jong Un’s regime, experts said Monday.
Trump on Sunday issued an executive order indefinitely banning travel to the United States from eight countries. The list includes all but one of the countries covered by the original ban plus three more: Chad, Venezuela and North Korea.
While the entire order is sure to be controversial, the timing of the North Korea add is particularly sensitive because it comes amid a protracted standoff over North Korea’s weapons program.
Successive rounds of U.N. sanctions have done little to curb missile and nuclear tests, with the Kim regime pushing ahead and threatening, repeatedly, to target the United States.
In recent days, the situation has devolved into name-calling with the U.S. president tweeting vague threats to “Rocket Man” Kim and the North Korean dictator firing back at “dotard” Trump.
In the context of this escalating conflict, the North Korea travel ban may appear to be part of the U.S. push to isolate the regime. But experts said the provisions are unlikely to do so — or, in fact, accomplish anything concrete at all.
Trump pitched the new order as a measure designed to keep Americans safe. “Making America Safe is my number one priority. We will not admit those into our country we cannot safely vet,” he tweeted.
The problem with punishing Pyongyang by stopping North Koreans from traveling to the United States is that there are very few — almost none — making the trip.
The new executive order suspends “immigrant and nonimmigrant” travel from North Korea to the United States. But people cannot immigrate from North Korea to the United States to begin with.
“They should have checked if there is North Korean immigration before they banned it,” said John Delury, an associate professor at Seoul’s Yonsei University. “Why are you banning something that doesn’t exist?”
North Korean defectors who end up in the United States usually arrive via South Korea and are typically traveling on South Korean, not North Korean, passports.
Although North Korean diplomats do travel to the United States, mostly to United Nations headquarters in New York, the order notes that diplomatic visits are exempt from the ban.
That only leaves the handful of officials or academics who attend conferences in the U.S. each year, a group that is already closely vetted by the State Department.
Given all this, Cheng Xiaohe, a North Korea expert at Renmin University, in Beijing, predicted the impact of the ban on North Korea would be “very limited.”
Lu Chao, a Korea specialist at the Liaoning Academy of Social Sciences in Shenyang, said there would by no practical impact at all. “It’s propaganda,” he said.
Yet, if this is a message, nobody seems certain what message Trump is trying send — or to whom.
Delury said the move may be aimed at a domestic audience, not an international one. The original travel ban was widely criticized for targeting Muslims — adding North Korea and Venezuela changes the conversation.
“There’s no logic in the North Korea context, so we can conclude this is not really about North Korea,” Delury said. “This is not part of real North Korea policy at all.”
Amber Ziye Wang and Shirley Feng reported from Beijing.
Read more:
White House expands travel ban, restricting visitors from eight countries
Trump calls North Korea’s leader ‘madman’ whose regime will face new tests
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As Innovative Video Marketing Escalates in China, Tangeche …
Running until January 30, 2018 the campaign features signage and product ad unit insertions using the Tangeche brand mascot. The first flight will cover approximately 300-500 episodes of a variety of dramas and variety/reality shows. The campaign will be managed for viewability and verification in partnership with third party tracking.
Mr. Chen Qi, VP of Hangzhou Souche Automotive Services Co.,Ltd. (parent company of Tangeche), said « Auto consumption in China has entered a new inflection point, which presents a great opportunity for Tangeche, the leading brand for auto financial leasing in China. In terms of marketing, Tangeche selected a strong partner with Youku and became the first advertiser to use NIVA CPM, so that the brand appeared across the whole platform and in multiple shows – Tangeche could be seen everywhere. Besides cost-effective brand exposure, Tangeche attracted the attention of younger users, and communicated a new way for buying cars, thanks to its subtle messaging in scenes that featured urban mainstream working and living. »
« As a brand that typically purchases OOH, Tangeche is utilizing NIVA as a supplement with powerful ad tech and tracking capabilities that feature high quality integrations that deliver high relevancy, reach and efficiency, » says Mike Rees, Mirriad Managing Director APAC. « By delivering the quality, authenticity and editorial integrity mandated by the content, NIVA helps address critical issues brands and advertisers are currently facing, such as quality and brand safety. We are seeing brands, advertisers and content owners alike embracing NIVA as the future of advertising – to integrate advertising directly into entertainment content. »
China, a leader in the realm of media innovation and ad tech, is seeing their market for video content expanding rapidly. At the same time, the need to monetize content has led to an oversaturation of interruptive advertisement that hinders the viewing experience, requiring solutions. Mirriad’s NIVA technology allows brands to advertise directly within the content in a highly noticeable and relevant context, delivering unskippable advertising that respects viewers. At the same time, brands receive core reach and frequency metrics in order to buy NIVA as advertising.
Alibaba Digital Media Entertainment Group – Youku Chief Operating Officer Shen Wei said, « Thanks to the innovative ad product NIVA, advertisers can leverage hot IPs for increasing brand exposure and enhancing brand association, as well as generating more opportunities for content marketing. In the near future, Youku will strive to create more native ad products, which will inspire advertisers with new ideas for video marketing. »
As Mirriad continues to expand globally, they are introducing NIVA CPM, a product positioned for programmatic transaction that has created a long awaited currency for brand integration as an ad unit. NIVA allows advertisers to buy advertising in-video at very high quality whilst being compliant with the three V’s of digital advertising: viewability, verification and value. All NIVA ad units can be tracked and optimized during the course of the campaign and are scalable – key steps in providing brands with what they need to justify a native in-video campaign, and to move beyond more disruptive forms of advertising.
More information about Mirriad can be found at www.Mirriad.com
About Mirriad Advertising Ltd
Launched in 2008 with a mission to revolutionize video advertising for the skip generation – people who skip, block or ignore video advertising on TV, online and on mobiles. Mirriad’s patented technologies use computer vision technologies to offer a scalable new standard in advertising where brands are integrated as ad units across highly viewed multi-title content and campaigns managed against reach and frequency. The resulting native in-video advertising is impactful and engaging whilst being relevant and authentic. Mirriad’s native in-video ads work across all three screens and can be traded in the same way as other mainstream advertising inventory.
Mirriad works with with major US content producers and with leading broadcasters and video distributors in the world’s largest advertising markets. Mirriad is the chosen native in-video ad provider for Youku, China’s leading entertainment platform. Mirriad’s investors include IP Group PLC, Unilever Ventures and Parkwalk Funds and has offices in London, New York, Mumbai and Shanghai.
View original content with multimedia:http://www.prnewswire.com/news-releases/as-innovative-video-marketing-escalates-in-china-tangeche-becomes-first-youku-niva-cpm-client-powered-by-mirriad-technology-300522038.html
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Puerto Rico’s mayors describe widespread devastation from Hurricane Maria
http://www.sfgate.com/news/article/Puerto-Rico-s-mayors-describe-widespread-12223694.php
Published 4:20 pm, Saturday, September 23, 2017
Puerto Rico’s governor has met mayors from around the US territorial island of Puerto Rico after surveying damage to an earthen dam that was threatening to collapse from flooding in the aftermath of Hurricane Maria.
Hundreds of people who live downstream from the compromised dam, which has formed a lake on the rain-swollen Guajataca River, were under orders to evacuate, with the structure in danger of bursting at any time.
“We saw directly the damage to the Guajataca dam,” Governor Ricardo Rossello said in a Spanish-language Twitter message on Saturday while reinforcing his request that people leave the area as soon as possible.
“The fissure has become a significant rupture,” Rossello said separately at a news conference on Saturday.
The US National Weather Service said on its website the dam was still in danger of failing and triggering life-threatening flash floods.
“Stay away or be swept away,” it warned.
Media: Euronews_News
SAN JUAN, PUERTO RICO – In the northern Puerto Rican town of Vega Baja, the floodwaters reached more than 10 feet. Stranded residents screamed « save me, save me, » using the lights in their cellphones to help rescue teams find them in the darkness, the town’s mayor said.
In Loiza, a north coastal town that already had been ravaged by Hurricane Irma, 90 percent of homes – 3,000 – were destroyed by Hurricane Maria just days later. In communities across the island, bridges collapsed and highways were severely damaged, isolating many residents. In Rio Grande, officials had yet to access a number of families stuck in their homes, three days after the powerful storm made landfall.
When speaking about his town’s destruction, Ramon Hernandez Torres, mayor of the southern city of Juana Díaz, took a long pause, his voice catching and his eyes filling with tears.
« It’s a total disaster, » he said.
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SAN JUAN, PUERTO RICO – SEPTEMBER 21: San Juan is seen the day after Hurricane Maria made landfall on Puerto Rico on September 21, 2017. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: San Juan is seen the day after Hurricane Maria made landfall on Puerto Rico on September 21, 2017. The majority of the island has lost power, in San Juan many are left
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: Trees block the streets after Hurricane Maria at Escambron Beach in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: Trees block the streets after Hurricane Maria at Escambron Beach in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: A damaged gas station the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: A damaged gas station the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Damaged homes in the La Perla neighborhood the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Damaged homes in the La Perla neighborhood the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost
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Photo: Alex Wroblewski/Getty Images
A picture taken on September 6, 2017, shows wrecked cars in the parking facing the airport in Saint Jean on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people have died as Hurricane Irma has pounded the Caribbean: 10 in the French islands of Saint Martin and Saint Barthelemy, six in British overseas territories, four in the US Virgin Islands, two in Puerto Rico and two in the Dutch part of Saint Martin and one in Barbuda. Ravaged by Hurricane Irma, Saint Martin and Saint Barts escaped a further battering by Jose, which had « markedly less » of an impact on the two Caribbean islands than anticipated, France’s meteorological agency said on September 10. / AFP PHOTO / Valentine AUTRUFFE (Photo credit should read VALENTINE AUTRUFFE/AFP/Getty Images)
A picture taken on September 6, 2017, shows wrecked cars in the parking facing the airport in Saint Jean on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25
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Photo: VALENTINE AUTRUFFE/AFP/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: A damaged gas station the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: A damaged gas station the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Damage is seen at Plaza de Colon in Old San Juan the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Damage is seen at Plaza de Colon in Old San Juan the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Residents begin to clean up the day after Hurricane Maria made landfall, on September 21, 2017 in San Juan Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Residents begin to clean up the day after Hurricane Maria made landfall, on September 21, 2017 in San Juan Puerto Rico. The majority of the island has lost power, in San
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: The La Perla neighborhood the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: The La Perla neighborhood the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Damaged homes in the La Perla neighborhood the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: Damaged homes in the La Perla neighborhood the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost
… more
Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 21: A damaged gas station the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan many are left without running water or cell phone service, and the Governor said Maria is the « most devastating storm to hit the island this century. » (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 21: A damaged gas station the day after Hurricane Maria made landfall on September 21, 2017 in San Juan, Puerto Rico. The majority of the island has lost power, in San Juan
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Photo: Alex Wroblewski/Getty Images
People are seen on the roof of a house(L-down) along with a destroyed roof of a school in Rio Piedras area, in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which devastated the island and knocked out the entire electricity grid. The hurricane, which Puerto Rico Governor Ricardo Rossello called « the most devastating storm in a century, » had battered the island of 3.4 million people after roaring ashore early Wednesday with deadly winds and heavy rain. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
People are seen on the roof of a house(L-down) along with a destroyed roof of a school in Rio Piedras area, in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash
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Photo: HECTOR RETAMAL/AFP/Getty Images
A tree blocks a street in Guaynabo in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which devastated the island and knocked out the entire electricity grid. The hurricane, which Puerto Rico Governor Ricardo Rossello called « the most devastating storm in a century, » had battered the island of 3.4 million people after roaring ashore early Wednesday with deadly winds and heavy rain. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
A tree blocks a street in Guaynabo in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which
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Photo: HECTOR RETAMAL/AFP/Getty Images
TOPSHOT – Picture of trees knocked down by strongs winds of Hurricane Maria in Punta Cana, in the eastermost tip of the Dominican Republic as the hurricane passes just north of the La Espanola island the country shares with Haiti, on September 21, 2017. After cutting a devastating path across Puerto Rico, the now Category Three storm, packing 115 mile (185 kilometre) per hour winds, is passing north of the Dominican Republic as it moves toward the Turks and Caicos Islands, according to the US National Hurricane Centre. / AFP PHOTO / Erika SANTELICES (Photo credit should read ERIKA SANTELICES/AFP/Getty Images)
TOPSHOT – Picture of trees knocked down by strongs winds of Hurricane Maria in Punta Cana, in the eastermost tip of the Dominican Republic as the hurricane passes just north of the La Espanola island the
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Photo: ERIKA SANTELICES/AFP/Getty Images
TOPSHOT – A destroyed shack is seen in the Rio Piedras area, in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which devastated the island and knocked out the entire electricity grid. The hurricane, which Puerto Rico Governor Ricardo Rossello called « the most devastating storm in a century, » had battered the island of 3.4 million people after roaring ashore early Wednesday with deadly winds and heavy rain. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
TOPSHOT – A destroyed shack is seen in the Rio Piedras area, in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by
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Photo: HECTOR RETAMAL/AFP/Getty Images
Flooded streets are seen in San Juan, Puerto Rico, on September 21, 2017 after the passage of Hurricane Maria. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which devastated the island and knocked out the entire electricity grid. The hurricane, which Puerto Rico Governor Ricardo Rossello called « the most devastating storm in a century, » had battered the island of 3.4 million people after roaring ashore early Wednesday with deadly winds and heavy rain. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
Flooded streets are seen in San Juan, Puerto Rico, on September 21, 2017 after the passage of Hurricane Maria. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by
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Photo: HECTOR RETAMAL/AFP/Getty Images
Flooded streets are seen in San Juan, Puerto Rico, on September 21, 2017 after the passage of Hurricane Maria. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which devastated the island and knocked out the entire electricity grid. The hurricane, which Puerto Rico Governor Ricardo Rossello called « the most devastating storm in a century, » had battered the island of 3.4 million people after roaring ashore early Wednesday with deadly winds and heavy rain. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
Flooded streets are seen in San Juan, Puerto Rico, on September 21, 2017 after the passage of Hurricane Maria. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by
… more
Photo: HECTOR RETAMAL/AFP/Getty Images
A tree blocks a street in Santurce, in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which devastated the island and knocked out the entire electricity grid. The hurricane, which Puerto Rico Governor Ricardo Rossello called « the most devastating storm in a century, » had battered the island of 3.4 million people after roaring ashore early Wednesday with deadly winds and heavy rain. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
A tree blocks a street in Santurce, in San Juan, Puerto Rico, on September 21, 2017. Puerto Rico braced for potentially calamitous flash flooding on Thursday after being pummeled by Hurricane Maria which
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Photo: HECTOR RETAMAL/AFP/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: Hurricane Maria passed through Puerto Rico leaving behind a path of destruction across the national territory. San Juan September 20, 2017. (Photo by Dennis M. Rivera Pichardo for The Washington Post via Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: Hurricane Maria passed through Puerto Rico leaving behind a path of destruction across the national territory. San Juan September 20, 2017. (Photo by Dennis M. Rivera
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Photo: The Washington Post/The Washington Post/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: Fishing boats with severe damage at Club Nautico in the San Juan Bay. Hurricane Maria passed through Puerto Rico leaving behind a path of destruction across the national territory. San Juan September 20, 2017. (Photo by Dennis M. Rivera Pichardo for The Washington Post via Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: Fishing boats with severe damage at Club Nautico in the San Juan Bay. Hurricane Maria passed through Puerto Rico leaving behind a path of destruction across the national
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Photo: The Washington Post/The Washington Post/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: A boy plays in flood waters after Hurricane Maria at Condado in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: A boy plays in flood waters after Hurricane Maria at Condado in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: Trees block the streets after Hurricane Maria at Escambron Beach in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: Trees block the streets after Hurricane Maria at Escambron Beach in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: Two people walk in front of a damaged food truck in Ashford Avenue after Hurricane Maria at Condado in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: Two people walk in front of a damaged food truck in Ashford Avenue after Hurricane Maria at Condado in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo
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Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: Plaza Colon is covered in fallen trees after Hurricane Maria at Old San Juan in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: Plaza Colon is covered in fallen trees after Hurricane Maria at Old San Juan in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty
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Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: A palm tree is balanced on fallen power lines after Hurricane Maria at Condado in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: A palm tree is balanced on fallen power lines after Hurricane Maria at Condado in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty
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Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 20: A tree is uprooted in the Miramar neighborhood after Hurricane Maria made landfall on September 20, 2017 in San Juan, Puerto Rico. Thousands of people have sought refuge in shelters, and electricity and phone lines have been severely effected. (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 20: A tree is uprooted in the Miramar neighborhood after Hurricane Maria made landfall on September 20, 2017 in San Juan, Puerto Rico. Thousands of people have sought refuge in
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 20: Fallen trees surround a car in the Miramar neighborhood after Hurricane Maria made landfall on September 20, 2017 in San Juan, Puerto Rico. Thousands of people have sought refuge in shelters, and electricity and phone lines have been severely effected. (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 20: Fallen trees surround a car in the Miramar neighborhood after Hurricane Maria made landfall on September 20, 2017 in San Juan, Puerto Rico. Thousands of people have sought
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Photo: Alex Wroblewski/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: A man loads truck with debris after Hurricane Maria at Muñoz Rivera Street in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: A man loads truck with debris after Hurricane Maria at Muñoz Rivera Street in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty
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Photo: Anadolu Agency/Getty Images
SAN JUAN, PUERTO RICO SEPTEMBER 20: A thick tree damaged a concrete fence after Hurricane Maria at Ponce de Leon Street in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu Agency/Getty Images)
SAN JUAN, PUERTO RICO SEPTEMBER 20: A thick tree damaged a concrete fence after Hurricane Maria at Ponce de Leon Street in San Juan, Puerto Rico on September 20, 2017. (Photo by Pablo Pantoja/Anadolu
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Photo: Anadolu Agency/Getty Images
Men repair a roof of a damaged house after the passage of hurricane Irma and Maria in Grand Case, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Men repair a roof of a damaged house after the passage of hurricane Irma and Maria in Grand Case, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into
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Photo: HELENE VALENZUELA/AFP/Getty Images
Destroyed trees and houses are seen after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Destroyed trees and houses are seen after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto
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Photo: HELENE VALENZUELA/AFP/Getty Images
Destroyed glass panes are seen after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Destroyed glass panes are seen after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto
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Photo: HELENE VALENZUELA/AFP/Getty Images
Destroyed cars lie between trees and trash after the passage of hurricane Irma and Maria in Grand Case, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Destroyed cars lie between trees and trash after the passage of hurricane Irma and Maria in Grand Case, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into
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Photo: HELENE VALENZUELA/AFP/Getty Images
Isidro clears his yard of debris left by the passage of Hurricane Maria, in San Juan, Puerto Rico, on September 20, 2017. Maria slammed into Puerto Rico on, cutting power on most of the US territory as terrified residents hunkered down in the face of the island’s worst storm in living memory. After leaving a deadly trail of destruction on a string of smaller Caribbean islands, Maria made landfall on Puerto Rico’s southeast coast around daybreak, packing winds of around 150mph (240kph). / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
Isidro clears his yard of debris left by the passage of Hurricane Maria, in San Juan, Puerto Rico, on September 20, 2017. Maria slammed into Puerto Rico on, cutting power on most of the US territory as
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Photo: HECTOR RETAMAL/AFP/Getty Images
Downed power line poles are seen as Hurricane Maria hits Puerto Rico in Fajardo, on September 20, 2017. Maria made landfall on Puerto Rico, pummeling the US territory after already killing at least two people on its passage through the Caribbean. The US National Hurricane Center warned of « large and destructive waves » as Maria came ashore near Yabucoa on the southeast coast. / AFP PHOTO / Ricardo ARDUENGO (Photo credit should read RICARDO ARDUENGO/AFP/Getty Images)
Downed power line poles are seen as Hurricane Maria hits Puerto Rico in Fajardo, on September 20, 2017. Maria made landfall on Puerto Rico, pummeling the US territory after already killing at least two people
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Photo: RICARDO ARDUENGO/AFP/Getty Images
A damaged sail boat washed ashore is seen after the area was hit by Hurricane Maria in Fajardo, Puerto Rico on September 20, 2017. Maria made landfall on Puerto Rico, pummeling the US territory after already killing at least two people on its passage through the Caribbean. The US National Hurricane Center warned of « large and destructive waves » as Maria came ashore near Yabucoa on the southeast coast. / AFP PHOTO / Ricardo ARDUENGO (Photo credit should read RICARDO ARDUENGO/AFP/Getty Images)
A damaged sail boat washed ashore is seen after the area was hit by Hurricane Maria in Fajardo, Puerto Rico on September 20, 2017. Maria made landfall on Puerto Rico, pummeling the US territory after already
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Photo: RICARDO ARDUENGO/AFP/Getty Images
Members of the military help remove damaged boats after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Members of the military help remove damaged boats after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria
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Photo: HELENE VALENZUELA/AFP/Getty Images
Members of the military help clean up debris after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Members of the military help clean up debris after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed
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Photo: HELENE VALENZUELA/AFP/Getty Images
TOPSHOT – A woman pushes her kids as members of the military help remove damaged boats after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine people in the Caribbean, Maria slammed into Puerto Rico’s southeast coast at daybreak before churning across the US territory which is home to 3.4 million. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
TOPSHOT – A woman pushes her kids as members of the military help remove damaged boats after the passage of hurricane Irma and Maria in Orient Bay, St. Martin, on September 20, 2017. After killing at least nine
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Photo: HELENE VALENZUELA/AFP/Getty Images
TOPSHOT – Librada is seen at the Roberto Clemente Coliseum refuge in San Juan, Puerto Rico, on September 19, 2017, prior the arrival of Hurricane Maria. She left voluntarily of her house to take refuge. Maria headed towards the Virgin Islands and Puerto Rico after battering the eastern Caribbean island of Dominica, with the US National Hurricane Center warning of a « potentially catastrophic » impact. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
TOPSHOT – Librada is seen at the Roberto Clemente Coliseum refuge in San Juan, Puerto Rico, on September 19, 2017, prior the arrival of Hurricane Maria. She left voluntarily of her house to take refuge. Maria
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Photo: HECTOR RETAMAL/AFP/Getty Images
TOPSHOT – Trees are toppled in a parking lot at Roberto Clemente Coliseum in San Juan, Puerto Rico, on September 20, 2017, during the passage of the Hurricane Maria. Maria made landfall on Puerto Rico on Wednesday, pummeling the US territory after already killing at least two people on its passage through the Caribbean. The US National Hurricane Center warned of « large and destructive waves » as Maria came ashore near Yabucoa on the southeast coast. / AFP PHOTO / HECTOR RETAMAL (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)
TOPSHOT – Trees are toppled in a parking lot at Roberto Clemente Coliseum in San Juan, Puerto Rico, on September 20, 2017, during the passage of the Hurricane Maria. Maria made landfall on Puerto Rico on
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Photo: HECTOR RETAMAL/AFP/Getty Images
SAN JUAN, PUERTO RICO–SEPT. 20, 2017–A view from the Sheraton Old San Juan, in Puerto Rico, where people are waiting out hurricane Maria on the second floor, some with their pets. (Photo by Carolyn Cole/Los Angeles Times via Getty Images)
SAN JUAN, PUERTO RICO–SEPT. 20, 2017–A view from the Sheraton Old San Juan, in Puerto Rico, where people are waiting out hurricane Maria on the second floor, some with their pets. (Photo by Carolyn Cole/Los
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Photo: Carolyn Cole/LA Times Via Getty Images
SAN JUAN, PUERTO RICO – SEPTEMBER 20: The dining room of the Ciqala hotel suffered damage as Hurricane Maria bears down on Puerto Rico on September 20, 2017 in San Juan. Thousands of people have sought refuge in shelters, and electricity and phone lines have been severely effected. (Photo by Alex Wroblewski/Getty Images)
SAN JUAN, PUERTO RICO – SEPTEMBER 20: The dining room of the Ciqala hotel suffered damage as Hurricane Maria bears down on Puerto Rico on September 20, 2017 in San Juan. Thousands of people have sought refuge
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Photo: Alex Wroblewski/Getty Images
Andrea Rivera and her husband Abigail Acevedo rest at a hurricane shelter as Hurricane Maria approaches Puerto Rico in Fajardo on September 19, 2017. Maria headed towards the Virgin Islands and Puerto Rico after battering the eastern Caribbean island of Dominica, with the US National Hurricane Center warning of a « potentially catastrophic » impact. / AFP PHOTO / Ricardo ARDUENGO (Photo credit should read RICARDO ARDUENGO/AFP/Getty Images)
Andrea Rivera and her husband Abigail Acevedo rest at a hurricane shelter as Hurricane Maria approaches Puerto Rico in Fajardo on September 19, 2017. Maria headed towards the Virgin Islands and Puerto Rico
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Photo: RICARDO ARDUENGO/AFP/Getty Images
People take refuge in an hurricane shelter on September 19, 2017, in La Savane, on the French Caribbean island of Saint-Martin, after it was hit by Hurricane Irma and as the island prepares to step up its alert level ahead of the arrival of Hurricane Maria. Hurricane Maria strengthened into a « potentially catastrophic » Category Five storm as it barrelled into eastern Caribbean islands still reeling from Irma, forcing residents to evacuate in powerful winds and lashing rain. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
People take refuge in an hurricane shelter on September 19, 2017, in La Savane, on the French Caribbean island of Saint-Martin, after it was hit by Hurricane Irma and as the island prepares to step up its alert
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Photo: HELENE VALENZUELA/AFP/Getty Images
The wreckage of a pergola is pictured in the village of Goyave on September 19, 2017 in the French territory of Guadeloupe after the passage of Hurricane Maria. Hurricane Maria headed towards the Virgin Islands and Puerto Rico on September 19, with the US National Hurricane Center warning of a « potentially catastrophic » impact as it battered the eastern Caribbean. Arriving just as islanders in the region are struggling to recover from devastating Hurricane Irma which struck earlier this month, Maria claimed its first victim in the French territory of Guadeloupe, where two other people were missing. / AFP PHOTO / Cedrick Isham CALVADOS (Photo credit should read CEDRICK ISHAM CALVADOS/AFP/Getty Images)
The wreckage of a pergola is pictured in the village of Goyave on September 19, 2017 in the French territory of Guadeloupe after the passage of Hurricane Maria. Hurricane Maria headed towards the Virgin Islands
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Photo: CEDRICK ISHAM CALVADOS/AFP/Getty Images
TOPSHOT – A picture shows a car with a rotating beacon as its drives among destruction on September 19, 2017, in Quartier d’Orleans, on the French Caribbean island of Saint-Martin, after it was hit by Hurricane Irma and as the island prepares to step up its alert level ahead of the arrival of Hurricane Maria. Hurricane Maria strengthened into a « potentially catastrophic » Category Five storm as it barrelled into eastern Caribbean islands still reeling from Irma, forcing residents to evacuate in powerful winds and lashing rain. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
TOPSHOT – A picture shows a car with a rotating beacon as its drives among destruction on September 19, 2017, in Quartier d’Orleans, on the French Caribbean island of Saint-Martin, after it was hit by
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Photo: HELENE VALENZUELA/AFP/Getty Images
A picture taken on September 6, 2017, shows damage in Public, near Gustavia, on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people have died as Hurricane Irma has pounded the Caribbean: 10 in the French islands of Saint Martin and Saint Barthelemy, six in British overseas territories, four in the US Virgin Islands, two in Puerto Rico and two in the Dutch part of Saint Martin and one in Barbuda. Ravaged by Hurricane Irma, Saint Martin and Saint Barts escaped a further battering by Jose, which had « markedly less » of an impact on the two Caribbean islands than anticipated, France’s meteorological agency said on September 10. / AFP PHOTO / Valentine AUTRUFFE (Photo credit should read VALENTINE AUTRUFFE/AFP/Getty Images)
A picture taken on September 6, 2017, shows damage in Public, near Gustavia, on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people have died as Hurricane
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Photo: VALENTINE AUTRUFFE/AFP/Getty Images
TOPSHOT – A woman pulls a travel case on a rock scattered road in the aftermath of Hurricane Irma in Fajardo, Puerto Rico, on September 7, 2017. One of the most powerful Atlantic storms on record, the rare Category 5 hurricane churned westward off the northern coast of Puerto Rico early Thursday on a potential collision course with south Florida, where at-risk areas were evacuated. / AFP PHOTO / Ricardo ARDUENGO (Photo credit should read RICARDO ARDUENGO/AFP/Getty Images)
TOPSHOT – A woman pulls a travel case on a rock scattered road in the aftermath of Hurricane Irma in Fajardo, Puerto Rico, on September 7, 2017. One of the most powerful Atlantic storms on record, the rare
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Photo: RICARDO ARDUENGO/AFP/Getty Images
Palm trees lie in the water in the aftermath of Hurricane Irma in Fajardo, Puerto Rico, on September 7, 2017. One of the most powerful Atlantic storms on record, the rare Category 5 hurricane churned westward off the northern coast of Puerto Rico early Thursday on a potential collision course with south Florida, where at-risk areas were evacuated. / AFP PHOTO / Ricardo ARDUENGO (Photo credit should read RICARDO ARDUENGO/AFP/Getty Images)
Palm trees lie in the water in the aftermath of Hurricane Irma in Fajardo, Puerto Rico, on September 7, 2017. One of the most powerful Atlantic storms on record, the rare Category 5 hurricane churned westward
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Photo: RICARDO ARDUENGO/AFP/Getty Images
Passengers wait to board their plane at the departures terminal at the Pole Caraibes international airport in Pointe-a-Pitre, which re-opened on September 6, 2017, after hurricane Irma hit the island. Hurricane Irma, one of the most powerful Atlantic storms on record, cut a deadly swath through a string of small Caribbean islands on Wednesday and was on a collision course with Puerto Rico and potentially south Florida. / AFP PHOTO / Helene Valenzuela (Photo credit should read HELENE VALENZUELA/AFP/Getty Images)
Passengers wait to board their plane at the departures terminal at the Pole Caraibes international airport in Pointe-a-Pitre, which re-opened on September 6, 2017, after hurricane Irma hit the island. Hurricane
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Photo: HELENE VALENZUELA/AFP/Getty Images
A picture taken on September 6, 2017, shows destruction at the Eden Rock hotel in Baie de Saint Jean on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people have died as Hurricane Irma has pounded the Caribbean: 10 in the French islands of Saint Martin and Saint Barthelemy, six in British overseas territories, four in the US Virgin Islands, two in Puerto Rico and two in the Dutch part of Saint Martin and one in Barbuda. Ravaged by Hurricane Irma, Saint Martin and Saint Barts escaped a further battering by Jose, which had « markedly less » of an impact on the two Caribbean islands than anticipated, France’s meteorological agency said on September 10. / AFP PHOTO / Valentine AUTRUFFE (Photo credit should read VALENTINE AUTRUFFE/AFP/Getty Images)
A picture taken on September 6, 2017, shows destruction at the Eden Rock hotel in Baie de Saint Jean on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people
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Photo: VALENTINE AUTRUFFE/AFP/Getty Images
A picture taken on September 6, 2017, shows a wrecked car in Public, near Gustavia, on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people have died as Hurricane Irma has pounded the Caribbean: 10 in the French islands of Saint Martin and Saint Barthelemy, six in British overseas territories, four in the US Virgin Islands, two in Puerto Rico and two in the Dutch part of Saint Martin and one in Barbuda. Ravaged by Hurricane Irma, Saint Martin and Saint Barts escaped a further battering by Jose, which had « markedly less » of an impact on the two Caribbean islands than anticipated, France’s meteorological agency said on September 10. / AFP PHOTO / Valentine AUTRUFFE (Photo credit should read VALENTINE AUTRUFFE/AFP/Getty Images)
A picture taken on September 6, 2017, shows a wrecked car in Public, near Gustavia, on the French Caribbean island of Saint-Barthelemy, after it was hit by Hurricane Irma. At least 25 people have died as
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Photo: VALENTINE AUTRUFFE/AFP/Getty Images
Hurricane Maria pounded the entire island of Puerto Rico on Wednesday, but the scope of the damage had been speculative and unclear since, in large part because towns across the U.S. territory have been completely off the grid. Though images from the air showed incredible destruction, mayors were unable to reach central government for leadership and help because communication was impossible. No telephones, cellphones, or Internet. No power. No passage through roads that had been washed away or blocked with trees and power lines.
But on Saturday, for the first time in days, mayors and representatives from more than 50 municipalities across Puerto Rico met with government officials at the emergency operations command center here in the island’s capital city. Many of the mayors learned about the meeting through media reports over satellite radio the night before. One mayor said his staff was informed after a man ran to his offices with a note telling him to make his way to San Juan.
Approximately 20 other mayors across the island still have not been able to make contact with government officials, leaving major gaps in the broader understanding of the damage Maria left behind.
The mayors greeted each other with hugs and tears, and they pleaded with their governor for some of the things their communities need most: drinking water, prescription drugs, gasoline, oxygen tanks, and satellite phones. The entire population remains without electricity. Families everywhere are unable to buy food or medical treatment. Roads remain waterlogged, and looting has begun to take place at night.
« There is horror in the streets, » San Juan Mayor Carmen Yulín Cruz said in a raw, emotional interview with The Washington Post. « People are actually becoming prisoners in their own homes. »
« Whenever I walk through San Juan, » Yulín said, she sees the « sheer pain in people’s eyes. . . . They’re kind of glazed, not because of what has happened but because of the difficulty of what will come, » she said. « I know we’re not going to get to everybody in time. . . . Two days ago I said I was concerned about that. Now I know we won’t get to everybody in time. »
Oscar Santiago, mayor of the northern coastal city of Vega Alta, said many of his community’s families refused to evacuate their flooded homes. One little girl was standing barefoot with her family on a roof, which was littered with nails, he said. When he asked her to put on some sandals, she told him: « The hurricane took them. »
Marcos Cruz Molina, mayor of Vega Baja, said even his own wooden home was destroyed, and he has since sought shelter with his parents. Jose Rodriguez, mayor of Hatillo, in the northwest, said « hundreds and hundreds » of homes in his town were obliterated. « It’s catastrophic, » he said.
The meeting in San Juan came a day after the governor urged residents downstream from Lake Guajataca – a population of nearly 70,000 – to evacuate amid fears that a dam holding the lake back might fail because of damage from Hurricane Maria’s floodwaters. Officials said the dam’s structural damage was caused by a « fissure, » a crack that had grown to a significant « rupture » by Saturday. The dam’s failure could lead to massive amounts of water flowing through coastal communities along a river’s path to the ocean, and authorities believed evacuation was the only option.
Local authorities said the actual number of residents remaining in those towns at risk of destruction was most likely much lower because of early overestimates, officials said. Evacuations continued on Saturday.
The official death toll on the island from Hurricane Maria has risen to 10. One died when he was struck in the head by a panel, another died in an accident with an excavating machine, three died in landslides, two in flooding in Toa Baja, and two police officers in Aguada drowned when the Culebrinas River overflowed.
One person in Arecibo died after being swept away by rising water. Officials believe there are probably others they haven’t yet been able to confirm.
At the intersection of Routes 2 and 1o in Arecibo, employees of the Gulf Express gas station and their families – about 20 people in all – were hard at work Saturday. Their boots and sneakers were caked with mud because there is mud everywhere: On their pants and shirts, in their cars and on the walls of their homes. The makeshift cleanup crew was using brooms to sweep out the grayish brown slop that lay two or three inches thick inside.
After Maria blew threw the city, taking down trees and power lines, the flash floods came.
« The water had to be at least six, maybe seven feet high, » said Nelson Rodriguez, an employee at the Gulf Express. « It took everything. All the medicine in the pharmacy, all the food, it’s gone. »
Every home and business in this part of Arecibo was affected by the flooding. Two blocks away from the gas station, Eduardo Carraquillo, 45, helped his father, Ismael Freytes, 69, clean the mud out of their yellow, first-floor apartment. Inside, a film, rising six feet high on the walls, marked where water stagnated for much of a full day.
« The water just pushed through the door, as if it had been left open, » Carraquillo said. « We all evacuated the day after the storm, because we were warned about the flash flood that might come. Everyone left, just to be safe, except for two older men that lived a few houses away. They just didn’t want to leave. When we came back, we found out the flood had killed them right there in that apartment. »
Some Puerto Rico officials believe it could be months before the island recovers and that it will be at least a year before some sense of normalcy returns.
Officials estimate it will take three weeks for hospitals to regain power, and about six months for the rest of the island to have electricity. By Saturday, 25 percent of the population had telecommunications connections.
Gov. Ricardo Rosselló announced efforts to centralize medical care and shelters for the elderly. He also plans to distribute 250 satellite phones among mayors to facilitate communication. He said he urged the mayors to develop a « buddy system » with other local officials.
Yulín, San Juan’s mayor, said she has never seen such devastation, but she also said she has never seen such determination to make it. She described a phrase she keeps hearing from residents: « Yo soy Boricua. I am from Puerto Rico. »
« That has become the very courageous way of saying we are going to overcome anything that comes our way, » she said.
A janitor stopped Yulín with a request on Friday: « Tell the world we’re here, » he said, Yulín recounted. « Tell everyone we’re fighting. Tell everyone that can listen that we are going to make it. »
With her voice faltering, Yulín echoed that cry: « If anyone can hear us . . . help. »
« Those are words that no society should have to endure alone or ever, » Yulín said. « What I would ask is not only for Puerto Rico, but for the entire Caribbean that has been hit so hard by this: Do not forget us and do not let us feel alone. »
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Cassady reported from Arecibo, Puerto Rico.
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Video: San Juan mayor: ‘There is horror in the streets’
Mayor Carmen Yulín Cruz recounts the many struggles Puerto Rico’s capital city is facing as it tries to regain its footing after Hurricane Maria.
Short URL: http://wapo.st/2fHIm2H
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Video: See Puerto Rico after Hurricane Maria from the air
Hurricane Maria caused widespread damage to Puerto Rico. Drone footage captured the scene in San Juan and Canóvanas on Sept. 21.
Short URL: http://wapo.st/2fFSGIt
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Susan Collins, Voicing Doubt on Health Bill, Leaves It Close to Collapse
“I’m concerned about the impact on the Medicaid program, which has been on the books for more than 50 years and provides health care to our most vulnerable citizens, including disabled children and low-income seniors,” Ms. Collins said on Sunday.
She added that she was also concerned about “the impact on cost and coverage,” as well as “the erosion of protections for people with pre-existing conditions like asthma, arthritis, cancer, diabetes and what it would mean to them.”
Still, she stopped short of declaring that she would vote against the measure, saying she wanted to wait for an analysis from the nonpartisan Congressional Budget Office that is expected to be released early this week.
The analysis is unlikely to transform her views. The budget office said last week that it was aiming to provide a preliminary fiscal assessment of the bill by early this week. But the budget office said that it would take at least several weeks to provide an analysis of the bill’s effects on health insurance coverage and premiums.
The Graham-Cassidy bill would repeal the expansion of Medicaid under the Affordable Care Act as well as the tax credits that are provided to help people buy insurance on the individual market. In their place, it would provide block grants to the states to use for health care.
It would also allow states to seek federal waivers that would allow insurers to charge higher premiums to people with pre-existing medical conditions and to omit certain benefits, like maternity care and mental health care, that they are currently required to offer.
On NBC’s “Meet the Press,” Mr. Paul reiterated his view that the bill was “not repeal.” He expressed willingness to support a narrower repeal measure, but made clear that he objected to the central premise of the Graham-Cassidy bill.
“I’m just not for block-granting Obamacare,” Mr. Paul said, “and calling it a day.”
Continue reading the main story
Broncos, Lions, Packers, Seahawks offer support for players speaking out

A number of NFL teams and owners have offered statements this weekend in response to President Donald Trump’s calls for them to fire players who protest during the national anthem.
Some of the statements have taken direct issue with the President’s comments, including one from Packers president and CEO Mark Murphy. Murphy said it is “unfortunate” that President Trump chose to make “divisive and offensive statements about our players and the NFL.”
“We believe it is important to support any of our players who choose to peacefully express themselves with the hope of change for good. As Americans, we are fortunate to be able to speak openly and freely.”
Some other teams avoided direct criticism of the President’s comments while echoing Murphy’s comments about supporting their players when they speak out.
“As an organization, we could not be more proud, appreciative and grateful for our players. We’ll continue to support them and work together to advocate for values of respect, diversity and inclusion,” Broncos president and CEO Joe Ellis said in a statement complimenting their “tremendous commitment to raising awareness for important societal issues by using their platform in a positive way.”
“We fully support our players’ use of their freedom of speech and peaceful action to highlight the existing racial and other divides in our country. Our players completely respect the military and veterans of our country; however, they believe these issues need to come to the forefront,” Seahawks president Peter McLoughlin said.
“Our game has long provided a powerful platform for dialogue and positive change in many communities throughout our nation,” Lions owner Martha Firestone Ford said. “Thanks primarily to our players, the NFL also has been a unifying force in our country and impactful change has and hopefully will continue to be the result of peaceful expression, done so in order to highlight social injustices of all kind. Negative and disrespectful comments suggesting otherwise are contrary to the founding principles of our country, and we do not support those comments or opinions.”
3 Tips for Brands Marketing on Video-Streaming Platforms in China
Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China.

Official film still from ‘Tiny Times.’ Photo: VCG
Skeptics have doubted the appeal of “old-school” video-streaming platforms to luxury brands and predict that the future of luxury brands’ marketing lies in live-streaming, smartphone-based micro-film apps, and other innovative social media forms. But recent research suggests that online video-streaming platforms are still favored by many luxury brands. Meanwhile, pre-roll ads remain the mainstay of online advertising strategy in the Chinese market. Given that video-streaming has proven it has staying power, here are some best practices for luxury brands marketing on video platforms in China.
1. When it Comes to Pre-Roll Ads and Dedicated Channels, Content Is King
Chinese Internet users love watching videos online. By July 2016, the overall monthly active users of Chinese video-streaming mobile applications exceeded 800 million. As we wrote in a previous article, many of these video-streaming viewers actively seek out commercials as long as they are creative.
Luxury brands such as Cartier, Chanel and Louis Vuitton began investing in this platform since its early days. The main tip for making pre-roll ads and managing dedicated channels for luxury brands is simple: content is king.
The fashion powerhouse Louis Vuitton was one of the first to experiment with Youku, launching video ads in 2009 followed by a full brand channel in 2010. Burberry, the British luxury fashion brand, has also included video-streaming platforms in its marketing strategies in China, uploading promotional videos and live-streaming its fashion shows on platforms such as Youku to reach Chinese consumers.
2. Seeking the ‘Tiny Times’ Effect for Luxury Product Placement
Product placement is one of the most frequently used marketing strategies for luxury brands, which have had a lot of success, in recent years, placing products in Chinese movies and television shows.
For example, Ode to Joy, a hit television drama series about five young women making it in Shanghai, one of China’s most developed cities, attracted over 50 advertisers including Givenchy, SK-II, Chow Tai Fook and many other luxury brands.
Tiny Times, a film series based on the novels of China’s wealthiest writer Guo Jingming—which make luxury items such as Hermès Birkin bags, Celine jackets, and Ferragamo cocktail dresses an integral part of the movie—is an example of successful product placement, despite poor reviews from Chinese critics who called the movies “shallow” and “materialistic.”
The films broke Chinese box office records multiple times and demonstrated an incredible ability to boost the sales of luxury goods such as champagne.
Feeding the curiosity of average audiences, fashion bloggers wrote volumes explaining each brand spotted in the films, which further boosted the exposure of luxury brands.
Meanwhile, Chinese mainstream video-streaming sites have invested a lot in producing original online shows in recent years, many of which target Chinese youth and are able to reach a larger audience than traditional television shows and movies. It’s an opportunity luxury brands should keep an eye out for.
3. Matching a Show with the Value of a Brand
This is not to suggest product placement is an easy choice or a guaranteed success. For luxury brands in particular, setting is something that needs to be handled with care.
“The worst thing that can happen is that the audience feels like it is watching a commercial,” said Leeza-Maria el Khazen, the founder of Lynx Productions, a branding and business development firm. “It can have a very negative effect on the film and the brand because it draws the audience out of the movie. Sometimes it’s kind of shocking.”
The most recent marketing success with respect to online shows for luxury brands perhaps goes to Supreme, a New York-based skateboarding and clothing brand that has won the hearts of many celebrities. In The Rap of China, a Chinese rap reality show produced by online video platform iQiyi that has attracted over 2.5 billion views, celebrity judge Kris Wu has been wearing Supreme outfits since the first episode in June 2017.

Kris Wu wearing a Supreme outfit in ‘The Rap of China.’ Photo: Weibo.
Even though the brand did not ask to be in the show or pay for this inadvertent product promotion, its frequent appearance in the show has shot the brand to stardom in China. Other luxury brands that have appeared on the show, including Yeezy, Gucci and Off-White, have also experienced a huge spike in interest on the Chinese-speaking internet, not just in how much these items cost but also in the culture and story behind the brands.
According to the entertainment research company EntGroup, if product placement fits with the setting in a show, more than 66 percent of the viewers won’t mind watching the ads. Understanding what shows the best match with the value of a brand can help build loyalty and appreciation among consumers.
–This article originally appeared on Jing Daily.

