Archives par mot-clé : video ads

Hurricane Maria has a giant wind field, and it’s lashing the Outer Banks with strong gusts


Hurricane Maria (left) and Hurricane Lee (right). Maria’s winds are much weaker than Lee, but it’s a huge storm. (NOAA/NASA RAMMB/CIRA)

The most energetic hurricane month on record continues, with two named storms still spinning in the Atlantic Ocean and four days left until October. Hurricane Maria is on its 11th day — one week after devastating Puerto Rico as a Category 4. Hurricane Lee, no threat to land, will also add to the month’s record-breaking stats as it spins east of Bermuda.

For the first time in 10 days, Maria weakened briefly to a tropical storm on Wednesday morning. By 11 a.m., the storm had regained its hurricane wind speeds. The center was 165 miles east of the Outer Banks on Wednesday, but the wind field was quite large; tropical storm force winds extended an average of 210 miles from the center and were reaching into extreme eastern North Carolina.

North Carolina wind gusts:

Oregon Inlet — 55 mph
Stumpy Point — 54 mph
Rodanthe — 53 mph
KHK Resort — 52 mph
Avon — 51 mph
Hatteras High — 51 mph
Oregon Inlet — 51 mph
Cherry Point — 47 mph
Beaufort — 47 mph
Fort Macon — 47 mph


Mariarsquo;s wind swath from when it formed on Sept. 16 through Wednesday morning. Tropical storm force winds are shaded in orange, while hurricane force winds are shaded in red. (NOAA/NHC)

Tropical storm and storm surge warnings are still effect for the Outer Banks, but conditions will improve by Thursday as the storm drifts further from the coast. Maria will start to move northeast on Wednesday, then rapidly accelerate into the frigid waters of the northern Atlantic by the weekend.

Due to its size and being virtually stalled offshore, much of the Mid-Atlantic coast will see elevated tide levels and large swells Wednesday, resulting in some storm surge inundation and coastal erosion from Ocean City to Virginia Beach and down the Outer Banks. High tide in these areas will occur in the 1-3 p.m. time frame, so any amount of storm surge will add onto that normal water level.


Wind field from NOAA’s high-resolution HRRR model valid on Wednesday morning. (tropicaltidbits.com)

Roughly 1,200 miles to the east, Hurricane Lee is the exact opposite of Maria. It’s a tiny storm. Tropical-storm-force winds only extend 50 miles from the center — just a quarter of the size of Hurricane Maria, but its maximum wind speed is 115 mph, making it a Category 3 and the season’s fifth major hurricane (Category 3 or stronger).

Lee is not near land and will remain safely over the open ocean, east of Bermuda.

The last season to have five major hurricanes was 2010, and before that, 2008 had five, 2005 had seven and 2004 had six.


Infrared satellite loop of Hurricane Lee. The eastern edge of Tropical Storm Mariarsquo;s cirrus canopy can be seen on the left.

A well-deserved break in hurricane activity looks likely for at least the next week. The last day with zero tropical cyclones in the Atlantic was Aug. 11 — which was a one-day break between storms. We may have zero again on Oct. 1, ending a 50-day span of nonstop action.

As we shift into October, so too does the region of most-likely hurricane formation. At this point our attention shifts to the Caribbean Sea and Gulf of Mexico. This season is only 75 percent complete, so it’s important to keep an eye on the tropics and the supplies stocked up.

Trump’s Tax Plan Cuts Rates for Individuals and Corporations and Eliminates Many Deductions

Enthusiasm about cutting taxes was palpable at times. When Rep. Peter Roskam of Illinois, the tax policy chairman on the committee, detailed plans to dump the A.M.T. and estate taxes, the audience in the room erupted in cheers.

Democrats and progressive groups, meanwhile, swiftly denounced the tax plan as a false promise to the middle class.

“If this framework is all about the middle class, then Trump tower is middle-class housing,” said Senator Ron Wyden, a Democrat from Oregon. “It violates Trump’s tax pledge that the rich would not gain at all under his plan by offering sweetheart deals for powerful CEOs, giveaways for campaign coffers and a new way to cheat taxes for Mar-a-Lago’s loyal members.”

After months of secret talks, the proposal produced by the so-called Big Six working group provides as many questions as it does answers. Without those details, it is difficult to say whether middle-income families will see the most benefit from the tax overhaul or if it will favor the richest Americans.

On the individual side, the plan would collapse the tax brackets from seven to three, with tax rates of 12 percent, 25 percent and 35 percent, administration officials said. The current top rate is 39.6 percent and the lowest rate is 10 percent.

The framework also gives Congress the option of creating a higher, fourth, rate above 35 percent to ensure that the rich are paying their fair share. But it does not specify what income levels would be associated with the higher rate, what that new rate might be or explicitly direct Congress to implement a fourth bracket.

The plan aims to simplify and cut taxes for the middle class by doubling the standard deduction to $12,000 for individuals and to $24,000 for married couples. That would allow people to avoid a complicated process of itemizing their taxes to claim various credits and deductions. It would also increase the child tax credit from $1,000 to an unspecified amount and create a new $500 tax credit for dependents, such as the elderly, who are not children.

Advertisement

Continue reading the main story

Provisions such as the alternative minimum tax and the estate tax, a tax on inherited wealth which Mr. Trump has derided over the years, would be gone under the Republican proposal. Most itemized deductions, including those widely used for state and local tax expenses, would also be eliminated. However, the plan would preserve the deductions for mortgage interest expenses and charitable giving and keep incentives for education and retirement savings plans.

The changes to taxation for companies would be equally dramatic. The proposal calls for reducing the corporate tax rate to 20 percent from 35 percent, a shift that is intended to make American companies more competitive with their counterparts around the world.

Document

Read President Trump’s Tax Proposal

The New York Times on Wednesday obtained the Trump administration’s proposed tax framework that includes what would be the most sweeping changes to the tax code in decades.


A new tax rate would be created for so-called pass-through businesses. These businesses, partnerships and sole proprietorships whose profits “pass through” to their owners, would be taxed at a rate of 25 percent, not the individual rate of their owners, like under the current law. About 95 percent of businesses in the United States are structured as pass-throughs and they generate a majority of the government’s corporate tax revenue.

As with the individual side, some of the thornier business tax issues remain unaddressed. It will be left to Congress to create safeguards that prevent wealthy individuals from incorporating as pass-through businesses, which would tax their income at a lower rate. Another administration official insisted that measures would be put in place so that there are not “games played” in this regard.

Another big change for companies would be a limitation of the deductibility for corporate interest expenses in exchange for the opportunity to immediately expense business investments. The ability to write these expenses off immediately would last only five years, and the limitations for deducting interest have yet to be determined. This is expected to set off a fight among business groups, many seeking either full deductibility or permanent immediate expensing.

Newsletter Sign Up

Continue reading the main story

The plan also calls on the tax committees to eliminate most of the tax credits that businesses currently use. Among those that would remain are the prized tax credit for research and development and the low-income-housing credit, which many Democrats support.

Perhaps the most major yet murky shift on the business side is the move from a worldwide tax system to a territorial tax system. In theory this means that companies would not be taxed on their overseas earnings, but to prevent erosion of the tax base, Republicans plan to impose some form of tax on foreign profits at a rate that has yet to be determined.

The transition to the new system would also include a one-time repatriation tax to encourage companies to bring offshore profits back to the United States. There would be different repatriation rates for different types of assets, but as with many parts of the proposal, the rates would be up to Congress to decide.

Administration officials did not provide a cost estimate for the plan. Members of the Senate Budget Committee have agreed on a budget resolution that would allow for a $1.5 trillion tax cut over 10 years. Studies of similar plans produced by Mr. Trump and House Republicans have been projected to cost $3 trillion to $7 trillion over a decade.

Advertisement

Continue reading the main story

A preliminary estimate from the nonpartisan Committee for a Responsible Federal Budget found that the policies in the framework would cost between $2 trillion to $2.5 trillion over a decade.

The Republicans pitching the plan say economic growth will compensate for lost revenue. During the campaign, Mr. Trump said overhauling the tax code would raise economic growth to 4 percent.

Senator Pat Toomey, a Pennsylvania Republican who sits on the finance committee, said he was confident that a growing economy would pay for the tax cuts and that the plan was fiscally responsible.

“This tax plan will be deficit reducing,” Mr. Toomey said.

Conservative groups such as Heritage Action and the Club for Growth cheered the release of the tax plan on Wednesday as a remedy desperately needed to kick-start a sluggish economy.

“The outline is both aggressive and very pro-growth with its rate reductions,” said David McIntosh, president of the Club for Growth.

Grover Norquist, president of Americans for Tax Reform, celebrated the proposal as a plan that would “turbocharge the economy” and make America the best place in the world to invest.

The Senate Democratic leader, Chuck Schumer of New York, branded the tax proposal as a boon to the rich, calling it “little more than an across-the-board tax cut for America’s millionaires and billionaires” that would do little, at best, for middle-class people.

“It seems that President Trump and Republicans have designed their plan to be cheered in the country clubs and the corporate boardrooms,” Mr. Schumer said.

Thomas Kaplan contributed reporting from Washington and Jim Tankersley contributed reporting from New York.


Continue reading the main story

What Social Trends Are Marketers Paying Attention To?

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?

A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018.

Leading Social Media Trends that Will Have the Biggest Effect on Their 2018 Advertising and Marketing Strategy According to US Advertising and Marketing Executives (% of respondents)

One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.

Video was another trend that many respondents said would play a role in their marketing strategies next year, named by 28% of respondents—an unsurprising outcome.

Meanwhile, influencer marketing, which continues to draw a lot of press attention, was expected to have a large effect by just 11% of respondents. Meanwhile, only 10% thought virtual and augmented reality were sure to affect social marketing strategies.

A separate study by gen.video and Geometry Global, conducted in March and April 2017, found that nine in 10 social network users are influenced to make a purchase after seeing content on social media. And video has the greatest influence of all content types.

Rimma Kats

ABA Announces Winners of Bank Marketing Video Contest

The American Bankers Association today announced the winners of the second annual ABA Bank Marketing Video Contest during the Bank Marketing Conference in New Orleans. Taking home the “Best in Show” award was Columbus, Ga.-based Synovus for its video (pictured) depicting a real-life loan customer and his Clydesdale horse. The video received the highest score out of nearly 300 entries by banks of all sizes, and was also the winner in the category for banks with more than $5 billion in assets.

Also recognized as winners in individual asset categories were FNBC Bank, Ash Flat, Ark.; JD Bank, Lake Charles, La.; and the Bank of Missouri, Perryville, Mo. “Video marketing is a game changer and a key strategy for customer engagement in today’s digital age,” said ABA EVP Jim Edrington. “From entertaining to informing to inspiring, this year’s winners took highly creative approaches to tell their story and build brand awareness.”

Saudi government says it will allow women to drive

Women in Saudi Arabia will be permitted to drive in the kingdom, according to a royal decree issued in Riyadh on Tuesday that overturned one of the most widely criticized restrictions on human rights.

The decree, signed by King Salman and broadcast on state television, said that the “majority of senior scholars” had deemed the change legitimate under Sharia law, and ordered applicable government ministries to make whatever legal adjustments are required to implement it by next June.

The change aligns Saudi Arabia with virtually every other country in the world, including other conservative monarchies in the Persian Gulf region that have long allowed more freedom for women.

It was unclear how the permission to drive would relate to other remaining restrictions, including laws requiring women to be accompanied by a male “guardian” when leaving their homes.

Several prominent female Saudi activists had spent years publicly protesting the driving ban, posting videos of themselves driving on Saudi roads or headed toward its borders. The videos garnered hundreds of thousands of views and quickly landed the activists in prison.

Saudi King Salman bin Abdulaziz Al Saud speaks at a ceremony on Sept. 20. (Bandar Al-Jaloud/AFP/Getty Images)

One of the activists, Manal al-Sharif, was arrested in May of 2011 as a grassroots Saudi campaign to overturn the ban gathered momentum, and spent nine days in prison. “As a result of my protest, I was threatened – imams wanted me to be publicly lashed – and monitored and harassed,” Sharif wrote in a first-person account of her arrest and exile from Saudi Arabia, that appeared in June in the New York Times.

Other activists also faced long term harassment for defying the ban. Loujain al-Hathloul, who was detained for 73 days in 2014 after attempting to drive into Saudi Arabia from the UAE, was rearrested earlier this year and held for several days. Shortly before her arrest, she said in an interview with the Post that she had not tried to drive since her arrest three years ago.

On Tuesday, following the news that the ban had been overturned, Sharif, in a Twitter post, wrote that “Saudi Arabia will never be the same again. The rain begins with a single drop.”

Hathloul’s reaction was more concise. “Praise be to God,” she wrote.

Asma Siddiki, an educator at King Abdullah Economic City, said the issue was not the top priority for Saudi women but had become “symbolic.”

“We enjoy some rights that other celebrated democracies do not enjoy and yet everything was brushed under the all- encompassing question of the right of women to drive,” she said. “I feel ecstatic that it is about to become a moot topic.”

“I am also quite relieved,” she added, “that I, not my husband, may be the person who will teach my children how to drive, being a better driver, in my opinion.”

Ali al-Ahmed, director of the Institute of Gulf Affairs, a group often critical of the Saudi leadership, said the decision reflects the influence of reforms pushed by the crown prince, Mohammed bin Salman.

“This shows his stamp,” Ahmed said. “The ban was increasing unpopular and difficult for the ruling family to justify. It was inevitable that it would be lifted someday. Now was the time with the Saudi economy struggling with low oil prices and the monarchy facing some internal pressures.”

Last year, the well-known Saudi investor Prince Alwaleed bin Talal bin Abdul Aziz al-Saud, who is a member of the royal family, declared that the kingdom’s refusal to allow women to drive was draining billions of dollars from the sagging economy.

A new government plan has called for increasing the role of Saudi women in the economy, including boosting their participation in the workforce, from 22 percent to 30 percent by 2030.

Last month, a woman was appointed the chief executive of a major Saudi bank — a first in the country’s history. That came a few days after Saudi Arabia’s stock exchange appointed a woman as its chair.

Sahar Bahrawi, novelist also lives in Jiddah, said the announcement “means the world.”

“It means we obtained our right for mobility thanks to our king. Now we are really free , we are really celebrating,” she said. “We are equal to all the women around the world.”

Loulwa Bakr, a senior financial adviser who also lives in Jiddah, said she was “just happy that I no longer have to tell my 7-year-old to stop ogling at women driving in Europe because yes, it’s normal and okay for women to drive!”

“One small pedal for Saudi women, one giant leap for women kind,” she said.

Brian Murphy in Washington, Souad Mekhennet in London, Kareem Fahim in Istanbul and Sudarsan Raghavan in Cairo contributed to this report.

The ‘very big ocean’ between here and Puerto Rico is not a perfect excuse for a lack of aid

Twice on Tuesday, President Trump offered an excuse for why government aid to Puerto Rico has been slow to arrive after Hurricane Maria: Puerto Rico is an island.

“It’s very tough, because it’s an island,” Trump said during a meeting with members of the House. “In Texas, we can ship the trucks right out there. And you know, we’ve gotten A-pluses on Texas and on Florida, and we will also on Puerto Rico. But the difference is, this is an island sitting in the middle of an ocean. And it’s a big ocean; it’s a very big ocean. And we’re doing a really good job.”

Later, during a brief news conference, he repeated the assertion.

“Frankly, we’re doing — and it’s the most difficult job because it’s on the island — it’s on an island in the middle of the ocean,” he said. “It’s out in the ocean. You can’t just drive your trucks there from other states.”

That’s true. Instead, supplies must be transported by airplane or ship instead of by truck. But that’s still not a great excuse for why the island is awaiting supplies.

FEMA is flying C-17 cargo planes into Puerto Rico, bringing food and water. An update from the agency on Monday indicated that 148 airlifts from eight planes had delivered 44,177 pounds of relief supplies and cargo to both that island and the Virgin Islands.

That’s important. But it’s not a lot of cargo. In January, a cargo ship operated by the U.S. Navy delivered supplies to researchers in Antarctica totaling nearly 7 million pounds of supplies.

So couldn’t the government have either sent supplies in advance (as it did for Texas and Florida by truck) or sent cargo after the fact that could have gotten to Puerto Rico by now?

The answer is yes and yes.

To the second question first. The ship-tracking site MarineTraffic.com provided The Washington Post with data on two ships that left the continental United States after Maria made landfall in Puerto Rico and which either have arrived or will soon arrive there. The first is a cargo ship — the truck of the sea, if you will — named Perla Del Caribe. It left Jacksonville on Sept. 22 — two days after Maria landed — and arrived in San Juan on Tuesday afternoon.

The second is a tanker, the Overseas Long Beach, which left Houston late on Sept. 21 and was to arrive late Tuesday night.

In other words, ships loaded with supplies could have been in Puerto Rico by now even if they hadn’t departed the mainland before the storm struck the island. The trucks, if you will, could have driven there by now.

But the government could also have stationed ships closer to Puerto Rico in expectation of needing to offer aid. By Sept. 16, the National Hurricane Center was already expecting Maria to hit Puerto Rico “as a dangerous major hurricane” — only a week after Hurricane Irma brushed past the island, killing three. Ships with supplies could have been stationed nearby.

Isn’t that dangerous? Ships avoid being in the direct path of a major hurricane for obvious reasons, including that a ship called the El Faro sank during Hurricane Joaquin in 2015. But as Popular Mechanics explained in 2014, mariners are prepared to seek out safe ports as needed or to move out of the storm’s most dangerous path.

“If a ship is in the ocean, you’re going to have heavy weather,” chief meteorologist at Ocean Weather Services Fred Pickhardt told the magazine — noting that ships often operate on tight schedules that make days without progress an economic challenge. (Even the company that owned the El Faro told CNN last year that it wouldn’t demand that its replacement vessel necessarily avoid a hurricane that was approaching but that it had “great confidence” in its captain.) Our government supply ships, of course, would not feel the pinch of needing to stick to a schedule and could presumably wait out the storm in a safe location nearby.

Many ships did just that as Maria approached.

This, too, would have required preparation on the part of the government, as well as foresight as to how much damage Puerto Rico might incur. But, again, that’s what Trump’s administration did with its trucks, as he noted on Twitter before Hurricane Harvey hit Texas.

These are complicated calculations that appear much easier in hindsight. It is not the case, though, that there was no other option for Puerto Rico than what it is experiencing right now, no matter what the president might argue.

Senate GOP abandons latest effort to unwind the Affordable Care Act

Senate Republicans decided Tuesday not to hold a vote on unwinding the Affordable Care Act, preserving the landmark 2010 law for the foreseeable future even as they suggested they may withhold crucial funding for it.

The move leaves the GOP — once again — short of fulfilling a signature promise, which some Republicans worried could inspire a backlash among their base heading into the 2018 midterm elections.

Several senators said they instead plan to move onto other issues now that the party’s latest proposal, authored by Republican Sens. Lindsey O. Graham (S.C.) and Bill Cassidy (La.), had failed to garner sufficient support

“Where we go from here is tax reform,” Senate Majority Leader Mitch McConnell (R-Ky.) told reporters after holding a closed-door policy lunch with members of his caucus.

Meanwhile, Republican lawmakers voiced little interest in shoring up the existing ACA insurance market, sowing apprehension among insurers and state officials just weeks before consumers must start enrolling in plans for next year.

While some GOP lawmakers expected consumers could experience major problems in the months ahead, they argued that the ongoing instability would backfire on Democrats and build momentum for the ACA’s eventual repeal.

“I personally think it’s time for the American people to see what the Democrats have done to them on health care,” said Senate Finance Committee Chairman Orrin G. Hatch (R-Utah). “They’re going to find they can’t pay for it, they’re going to find that it doesn’t work. . . . Now that will make it tough on everybody. Maybe that’s what it take to wise people up.”

Wednesday is the deadline for insurers to sign contracts with the federal government so that they can sell health plans on the ACA marketplaces for 2018. Many companies are hiking these rates by double digits, but they have suggested they would curb such increases if they had assurances that the federal government would provide cost-sharing reduction payments for all of next year. Those subsidies provide discounts to lower-income customers for their health plan’s deductibles and other out-of- pocket costs.

Republican leaders could call on Sen. Lamar Alexander (R-Tenn.) to revive negotiations with Sen. Patty Murray (D-Wash.) on a bipartisan package to stabilize the current insurance marketplaces. The pair had appeared to be reaching an agreement on a plan to guarantee the cost-sharing subsidies for at least a year in exchange for limited waivers to give states more flexibility in how they spend that money. Those talks stalled when Alexander stepped aside to allow GOP leaders to focus on securing votes for Graham-Cassidy.

“I would imagine that Senator Alexander is going to continue to work on that, and hopefully Senator Murray will as well,” said Sen. Roy Blunt (R-Mo.) Tuesday.

At the moment, the Trump administration is only covering cost-sharing payments on a month-to-month basis; a White House official confirmed Tuesday that it had made a payment for September. Asked what the president intended to continue making payments going forward, the aide said officials have not yet decided what to do.

Trump has suggested on several occasions that if a replacement bill does not pass Republicans should let the current system fail, forcing Democrats to negotiate.

It is unclear how much appetite there is for a stabilization bill among Republicans in the Senate, let alone in the House. Aides to House GOP leaders said they did not see a bill providing billions in ACA subsidies as viable in the lower chamber, and that House Speaker Paul D. Ryan (R-Wis.) had conveyed that to GOP senators.

Democrats, meanwhile, reiterated their interest in striking a deal Tuesday, with Murray saying that while “damage has been done” by delaying an agreement, “let’s pick back up right where we left off, and let’s do it right now.”

“The clock is ticking, Democrats are at the table, and I hope Republican leaders will now allow us to get back to work on lowering costs for patients and families and stabilizing the markets,” the senator said. “We don’t have a minute to spare.”

Some congressional Republicans — such as Rep. Carlos Curbelo (R-Fla.), who represents a swing district — echoed that call.

“I think the time for partisan health-care reform has passed, and we should focus on a bipartisan package that provides some regulatory relief, especially on the employer mandate,” Curbelo told reporters, “and also guarantees [cost-sharing subsidies] for the most vulnerable people.”

Lanhee Chen, a research fellow at the Hoover Institution, said in an interview that he had initially hoped the Graham-Cassidy bill would have allowed Republicans to move past their policy divisions on health care.

“I thought at least every Republican, or every conservative, would agree with the idea that when it came to health care, it would make sense to give states the freedom and flexibility to pursue a path that would work best for their residents,” said Chen, who also directs domestic policy studies at Stanford University’s public policy program. “That was a principle I was pretty certain could garner the vast majority of Republicans in the Senate.”

But even that sort of consensus seemed elusive, Chen said, and the fact that Republicans are rushing to pass the bill by the end of the month has produced “a flawed process” that has allowed some critics to sidestep more serious questions, such as the long-term sustainability of the Medicaid program.

Speaking to reporters Tuesday, Trump said he was “disappointed in certain so-called Republicans” who would not back the Graham-Cassidy bill.

The president declined to speculate Tuesday morning on whether he wanted lawmakers to actually vote on the measure, saying, “We’ll see what happens.”

“It’s going along and at some point, there will be a repeal and replace,” Trump added. “But we’ll see whether that point is now or whether it will be shortly thereafter.”

Two GOP senators — Rand Paul (Ky.) and John McCain (Ariz.) — already had come out last week against the measure and were not swayed by a new draft that emerged after the weekend. Monday evening, after the Congressional Budget Office projected that “millions” of Americans would lose insurance if the Graham-Cassidy bill was enacted, Sen. Susan Collins (R-Maine) announced that she could not support it.

Republicans hold a 52-to-48 advantage in the Senate; they can lose only two votes from their party and still pass legislation with the help of a tiebreaking vote from Vice President Pence.

A fourth Republican, Sen. Ted Cruz (Tex.), indicated through his aides Monday that he would not back the bill in its current form because it would not go far enough in repealing the 2010 law.

Kelsey Snell, Amy Goldstein, David Weigel and Mike DeBonis contributed to this report.

Video marketing prep for great holiday results

Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video marketing efforts are still a few months out.

What would your customers find useful for the holidays?

What will resonate with your target customer for the holidays? Will they want to sit back and watch videos or lean forward and participate fully in a live event? What problems do they face, and what video approach would best solve those?

Gift ideas and inspirations are great opportunities to give them a way to ask questions and participate in a live video event with real depth and meaning. But if they would just want to see holiday feel-good content, then highly produced video content may be the solution.

By anticipating customers’ questions and problems that come with the holidays ahead of time, it’s easier to create video marketing that people want to watch and that will be effective. But proactively addressing concerns creates more value for the video later on as well.

Unique live video opportunities

Some companies have vibrant marketers or chief executives who can effectively connect directly with consumers through various social platforms. Those individuals may have followings of their own and can draw an audience with ease. Live video can be extremely agile, allowing them to reach an audience, interact and solve their problems in real time.

But sometimes generating interest in a video event needs a more notable third party, which can also lend some additional validation to your marketing. That’s where an influencer can come in.

While influencers can be valuable assets to campaigns, their time is also easily booked up — especially come the holidays, with every brand looking for the right recipe to connect with consumers. If you know who you want to utilize, even if you haven’t planned the whole event yet, book them now!

Make your list and check it twice

Need a set? New video recording equipment? Baskets of swag to send to influencers? As your plan unfolds, identify what needs to be purchased, built, created or sent well in advance.

Then, create realistic goals for when each of those micro-projects must be completed. All of those elements are essential to your event going off without a hitch. Don’t pass up the benefit of the long ramp you’re currently working with (which will make everything a lot easier in the days leading up).

Embrace a holiday (brain)storm

You have time until your holiday video event, but these months can be used to continue refining your ideas and run-of-show as much as possible. The more information you have now, the more buttoned-up you’ll actually be when the event goes live. Start taking a crack at a rough script and enlist other points of view to make sure early plans are resonating beyond your own thought bubble.

As a marketer, it’s unlikely you’re an army of one. So ask around for what others have seen in holiday videos that have kept them watching. What products or services need to be front-and-center, and what are creative ways to lead customers to spending money with you as as a direct result of the event?


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

North Korea says US ‘declared war,’ warns it could shoot down US bombers

NEW YORK/SEOUL (Reuters) – North Korea’s foreign minister said on Monday President Donald Trump had declared war on North Korea and that Pyongyang reserved the right to take countermeasures, including shooting down U.S. bombers even if they are not in its air space.

Ri Yong Ho said a Twitter message by Trump on Saturday, in which the president warned that the minister and North Korean leader Kim Jong Un “won’t be around much longer” if they acted on their threats, amounted to a declaration of war.

White House spokeswoman Sarah Sanders on Monday denied the United States had declared war, calling the suggestion “absurd”.

Speaking earlier in New York, where he had been attending the annual U.N. General Assembly, Ri told reporters: “The whole world should clearly remember it was the U.S. who first declared war on our country.”

”Since the United States declared war on our country, we will have every right to make countermeasures, including the right to shoot down United States strategic bombers even when they are not inside the airspace border of our country.

“The question of who won’t be around much longer will be answered then,” Ri added.

On Saturday, U.S. Air Force B-1B Lancer bombers escorted by fighters flew east of North Korea in a show of force after a heated exchange of rhetoric between Trump and Kim over North Korea’s nuclear and missile programs.

“That operation was conducted in international airspace, over international waters, so we have the right to fly, sail and operate where legally permissible around the globe,” Pentagon spokesman Colonel Robert Manning said on Monday.

North Korea, which has remained technically at war with the United States since the 1950-53 Korean War ended in a truce and not a peace treaty, has been working to develop nuclear-tipped missiles capable of hitting the U.S. mainland and conducted its sixth and largest nuclear test this month.

FEARS OF MISCALCULATION

Pyongyang, which has pursued its missile and nuclear programs in defiance of international sanctions, accuses the United States of planning to invade and regularly threatens to destroy it and its Asian allies.

However, recent rhetoric from both sides has been unusually harsh, raising fears of miscalculation that could have massive repercussions, even though U.S. officials have repeatedly stressed the administration prefers a negotiated solution.

  • North Korea moving airplanes, boosting defense after U.S. bomber flight: Yonhap
  • China’s U.N. envoy says North Korea, U.S. rhetoric ‘too dangerous’
  • Notion U.S. has declared war on North Korea is ‘absurd,’ White House says

The latest round of heavy verbal salvoes began when Trump threatened in his maiden U.N. address last Tuesday to “totally destroy” North Korea, a country of 26 million people, if it threatened the United States or its allies.

In an unprecedented direct statement on Friday, Kim called Trump a “mentally deranged U.S. dotard” he would tame with fire.

Kim said North Korea would consider the “highest level of hard-line countermeasure in history” against the United States and that Trump’s comments had confirmed Pyongyang’s nuclear program was “the correct path”.

Ri told the U.N. General Assembly on Saturday targeting the U.S. mainland with its rockets was inevitable after “Mr Evil President” Trump called Kim a “rocket man” on a suicide mission.

On Twitter late Saturday, Trump replied: “Just heard Foreign Minister of North Korea speak at U.N. If he echoes thoughts of Little Rocket Man, they won’t be around much longer!”

On Monday, White House National Security Adviser H.R. McMaster defended Trump’s rhetoric, saying he agreed with the U.S. president that the risk was that Kim Jong Un might fail to realize the danger he and his country were facing.

McMaster voiced confidence that the United States could, for example, impose a military blockade if it chose, perhaps even as a part of a multinational effort. But he acknowledged risks of escalation with any U.S. military option.

“We don’t think there’s an easy military solution to this problem. There’s not a precision strike that solves the problem. There’s not a military blockade that can solve the problem,” he said, adding that ultimately it would come down to an international effort.

Still, McMaster told a conference hosted by the Institute for the Study of War, Washington was concerned a nuclear-armed North Korea capable of hitting the United States was likely to engage in “nuclear blackmail,” for instance to try to achieve its goal of getting U.S. troops off the Korean peninsula.

South Korean Foreign Minister Kang Kyung-wha said it was vital Seoul and the United States handle the situation “with astuteness and steadfastness … to prevent a further escalation of tension or any kind of accidental military clashes in the region which can quickly spiral out of control.”

“There cannot be another outbreak of war on the Korean peninsula; the consequences would be devastating,” she told Washington’s Center for Strategic and International Studies.

CALLS FOR RESTRAINT

Former U.S. Secretary of State Madeleine Albright, the most senior serving U.S. official ever to visit Pyongyang, said it was “important to lower the temperature” of rhetoric.

“I‘m kind of concerned about accidents of some kind that might happen,” she said.

United Nations Secretary-General Antonio Guterres said the only solution to the crisis was a political one.

“Fiery talk can lead to fatal misunderstandings,” U.N. spokesman Stephane Dujarric told reporters.

China, North Korea’s neighbor and main ally, which has nevertheless backed U.N. sanctions over Pyongyang’s nuclear program, called for restraint on all sides.

“We want things to calm down. It’s getting too dangerous and it’s in nobody’s interest,” China’s U.N. Ambassador Liu Jieyi told Reuters.

“We certainly hope (the United States and North Korea) will see that there is no other way than negotiations to solve the nuclear issue on the Korean Peninsula … The alternative is a disaster.”

China’s said it was vital that everyone implement all North Korea-related U.N. resolutions, which call for both tighter sanctions and efforts to resume dialogue.

Chinese President Xi Jinping, speaking to British Prime Minister Theresa May by telephone, said he hoped Britain could play a constructive role in achieving a peaceful solution via talks, Chinese state media said.

Defense experts said North Korea would have difficulty shooting down a U.S. bomber with missiles or fighter planes given its limited capabilities, and if it tried and failed, would appear weak.

“It is unlikely to take such a risk,” said Bruce Bennett of the Rand Corp think tank. “So this sounds like another attempt by North Korea to ‘deter by bluster’ U.S. actions the regime does not like.”

Ri warned on Friday North Korea might test a hydrogen bomb over the Pacific Ocean, in what would be North Korea’s first atmospheric nuclear test. Experts said such a move, while perhaps not imminent, would be proof of North Korea’s ability to successfully deliver a nuclear warhead on a missile.

Reporting by Michelle Nichols in New York, Ben Blanchard in Beijing and Christine Kim in Seoul; Additional reporting by David Brunnstrom, Idrees Ali, Doina Chiacu, Phil Stewart and Matt Spetalnick in Washington, Zhu Zhang in Beijing, Elizabeth Piper in London and Kiyoshi Takenaka in Tokyo; Writing by Philip Wen and David Brunnstrom; Editing by Grant McCool and James Dalgleish

Help slow to arrive in Puerto Rico in aftermath of Hurricane Maria

SAN JUAN, Puerto Rico — A pair of satellite photos captures the dire situation in Puerto Rico, which was devastated by Hurricane Maria. One photo, from July, shows the island brightly lit. The other, taken Sunday, shows Puerto Rico and surrounding islands in darkness.

With nearly all the power out, many are trapped. Help is slow to arrive.

« Where’s the Army? » one woman asked.

170925-en-begnaud-puerto-rico-hurricane-maria-01.jpg

Photo shows Puerto Rico before and after Hurricane Maria swept through the island.

More than 1,000 people slept in the airport overnight waiting for a flight. They had nowhere else to go. There were no cots or water. Children were bathed in sweat as parents tried to keep them calm.

« We’re fed up. This is going to be a riot here, » the woman said.

Another woman said her mother needs dialysis and she was waiting at the airport for more than 20 hours.

170925-en-begnaud-puerto-rico-hurricane-maria-04.jpg

People stranded at an airport in Puerto Rico as the island recovers from Hurricane Maria.

Puerto Rico Gov. Ricardo Rossello says he’s pleaded for more money from FEMA for help. So far, $1 billion was earmarked for recovery. But it’s not apparent here yet.

« The quantity of aid that comes to Puerto Rico needs to be consistent with the aid that would be provided anywhere else in the United States, » Gov. Rossello said.

Puerto Rico has been in the dark since Hurricane Maria slammed the island last week. At least 85 percent of the power lines were knocked out and it may be months before they are repaired.

The head of Puerto Rico’s Telecommunication Alliance wrote to President Trump on Monday, warning that things will get even worse unless there is fuel to supply generators.

170925-en-begnaud-puerto-rico-hurricane-maria-07.jpg

Power lines down in Puerto Rico after Hurricane Maria slammed the island.

At a press conference Monday, Homeland Security Advisor Tom Bossert defended the government’s response.

« President Trump remains completely committed to the response and recovery efforts on Puerto Rico and will remain so until Puerto Rico is fully recovered, » Bossert said.

U.S. military helicopters and aircraft are distributing food and other relief supplies to cities and towns around the island who have been waiting for days.