Archives par mot-clé : marketing

After impeachment, South Korea may reset relations with China and North Korea

The historic ouster of President Park Geun-hye on Friday means that South Korea will hold elections within 60 days to elect a new leader. That will come as a relief for South Koreans, exhausted by months of scandal and impeachment proceedings, but it should also assuage U.S. policymakers. 

In the three months since Park was suspended over corruption allegations, plunging the country into limbo, the regime in North Korea has launched five ballistic missiles and a volley of threats, and is accused of ordering the assassination of the leader’s half brother. 

Add to that China’s anger over the deployment of a U.S. missile defense system to South Korea and uncertainty about the change in administration in Washington, and the lack of leadership in South Korea could hardly have come at a more sensitive time. 

“A political vacuum like this in a key ally that borders a major nuclear threat is not good for the U.S.,” said John Delury, an American political scientist in Seoul. “I think it’s been underestimated as a danger and as a destabilizing factor.” 

A protester wearing electric lights attached attends a rally in Seoul calling for impeached President Park Geun-hye’s arrest , Friday, March 10, 2017. (AP Photo/Ahn Young-joon)

Secretary of State Rex Tillerson will encounter this problem firsthand when he arrives in Seoul next week for discussions about North Korea with a South Korean counterpart who is on the way out. Tillerson will also hear about the rise of a progressive candidate who could take a sharply different approach toward China and North Korea from the impeached president — and from the United States.

The Trump administration is now conducting a policy review to decide how to deal with North Korea’s threats, and there is plenty of talk in Washington about “kinetic options” — a euphemism for some kind of military action. Meanwhile, in Tokyo, some ruling party lawmakers are now openly pushing for Japan to develop the capacity to preemptively strike North Korea. 

That’s the kind of talk that South Korea should be shutting down, Delury said. In addition to its nuclear and missile programs, North Korea has conventional artillery lined up along the demilitarized zone and aimed at Seoul, a city of 25 million people. 

“The role of a South Korean president, whether liberal or conservative, is to be the person who gently takes that option off the table,” Delury said, referring to a preemptive strike. “The South Korean president has to be saying, ‘If you take out their missile pad, they take out our capital.’ But that hasn’t been happening.” 

Park was immediately dismissed from office Friday after South Korea’s Constitutional Court upheld a legislative impeachment motion, ruling unanimously that she had “continuously” broken the law.  

Elections will now be held in early May, and the latest opinion polls show Moon Jae-in, a progressive who unsuccessfully challenged Park for the presidency in 2012, holding a strong lead. 

Moon is a proponent of the “sunshine policy” of engagement with North Korea — the liberal idea from the late 1990s that engagement can help open up the closed state and narrow the gap between the two Koreas.  

This sunshine policy came to an end in 2008 with the election of a conservative president who took a tough approach toward North Korea, a stance maintained by Park.  

Following North Korea’s nuclear test at the beginning of last year, Park’s government closed the inter-Korean industrial complex that was the linchpin of the sunshine policy, unequivocally stating that South Korean cash was going through economic engagement projects directly to weapons programs. 

Moon, however, has said he would like to resume engagement with North Korea and would go to Pyongyang for talks with its leader.  

“If Moon wins the general election, he will emphasize South Korea’s alliance with the U.S. and a strong defense posture,” said Lee Chung-min, a professor of international relations at Yonsei University. “But his heart will lie in fostering deeper engagement with the North and negotiating an early summit with Kim Jong Un.” 

Moon has also signaled an openness to reviewing the Park government’s agreement to host the United States’ Terminal High Altitude Area Defense (THAAD) antimissile battery. 

The agreement was reached last year to protect against North Korean missiles, and the system was due to arrive in South Korea this summer. But in a surprise announcement, the Pentagon said the first shipment arrived in South Korea on Monday. 

This has sparked widespread speculation in South Korea that the United States expected Park to be impeached and wanted to make the deployment more difficult to reverse. The U.S. military command in South Korea said the deployment was being carried out according to schedule. 

China has vehemently objected to the arrival of THAAD in the region, viewing its deployment as an American attempt to keep China, not just North Korea, in check. To try to coerce South Korea to change its mind, Beijing has imposed painful restrictions on South Korean imports of everything from toilet seats to pop music. 

“We are all very clear that the crux of the problem between China and South Korea is that South Korea is ignoring China’s concerns and is deploying the THAAD antimissile system with the United States,” Chinese Foreign Ministry spokesman Geng Shuang said Friday.

“We once again urge South Korea to focus on the interests of the Chinese and Korean people,” he said.  

But analysts say that even if the progressive Moon becomes South Korea’s next president, he will face difficulties in backtracking on THAAD or returning to the sunshine policy. 

“While China might expect a U-turn over THAAD if Moon becomes president, it will be extremely difficult for Moon to do that, since THAAD is being placed primarily for the defense of the United States Forces in Korea,” said Lee, the Yonsei professor. 

Trump could seek to dissuade Moon by making South Korea pay more for its defense costs and speeding up efforts to renegotiate the Korea-U.S. free trade agreement. “Despite Moon’s inclination to oppose THAAD deployment, he will not undo it at the expense of worsening ties with Trump just as Moon begins his term in office,” Lee said.

Likewise, it would be difficult to go back to the kind of sunshine policy of previous liberal presidents, said Robert Kelly of Pusan National University. “I don’t think there is much support for major engagement any more,” he said. 

This is partly because public opinion has changed dramatically thanks to two North Korean attacks in 2010 that left more than 50 South Koreans dead, as well as the Park government’s assertion that engagement money was funding weapons development. 

“I think Moon would have to fight hard to get that kind of engagement off the ground — he’d be pushing against the Americans and against his own people,” Kelly said. 

But for South Koreans who wanted Park out, there is a sense of opportunity. 

“Today is just the beginning,” said Kim Kyoung, a housewife who attended every rally against the impeached president and returned to central Seoul on Friday night to celebrate Park’s departure. “South Korea developed very quickly, but now we have an opportunity to move slowly and help our democracy mature.”  

Congcong Zhang in Beijing contributed to this report. 

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GOP health-care plan: House leaders meet with Trump as they defend overhaul effort


FROM LEFT: House Majority Leader Kevin McCarthy (R-Calif.), House Speaker Paul D. Ryan (R-Wis.) and Rep. Greg Walden (R-Ore.) hold a news conference on the American Health Care Act on Capitol Hill on Mar. 7. (Eric Thayer/Reuters)

President Trump met Friday with House Republican leaders to discuss their effort to pass a sweeping overhaul of the Affordable Care Act, amid mounting criticism from conservatives urging them to go further.

In brief comments to reporters at the start of the meeting, Trump congratulated the leaders for advancing their legislation through two committees this week and voiced optimism about the road ahead.

“This is the time we’re going to get it done,” said Trump. “We’re working together. We have some great results. We have tremendous spirit. And I think it’s something that’s just going to happen very shortly.”

But there were fresh signs of discord earlier Friday when House GOP leaders dismissed the suggestion from conservative members that their proposed phaseout of the ACA’s Medicaid expansion should be moved up by two years — from 2020 to 2018.

“I think right now that would be very difficult to do,” said House Majority Leader Kevin McCarthy (R-Calif.) at a news conference on Capitol Hill.

The White House meeting came at the end of a week in which a showdown quickly erupted between the most conservative members of Congress and House GOP leaders. Both sides have been speaking to Trump and hoping he will help them wear down the other side, putting the president at the center of a fierce intraparty clash.

McCarthy was joined at his news conference by the House GOP lawmakers taking the lead on shepherding the bill through the lower chamber, some of whom took part in Friday’s White House meeting. They outlined their next steps in repealing and replacing key parts of the ACA. Their attempt has come under attack from both ends of the political spectrum.

“Some have said that this legislation doesn’t do enough,” said Rep. Diane Black (R-Tenn.), who chairs the House Budget Committee. The panel is expected to work on the bill next week. She added, “It zeros out the mandate, it repeals the taxes, it repeals the subsidies, and it rolls back some of the regulations.”

McCarthy argued that because of the power the minority party holds in the Senate, the American Health Care Act, as the GOP bill is known, is the most aggressive plan Republicans can spearhead right now. He said that it was just one of three phases in reshaping health-care laws that will also later involve Health and Human Services Secretary Tom Price taking actions from the executive branch.

In a Friday radio interview with conservative host Hugh Hewitt, House Speaker Paul D. Ryan (R-Wis.) warned that any deviation from the plan set in motion would be “momentum killing.”

The notion of accelerating the Medicaid expansion phaseout was formally recommended Thursday by the Republican Study Committee, an influential conservative caucus. Leaders of the House Freedom Caucus, another conservative group, discussed it in a White House meeting with Trump and other senior administration officials.

Rep. Greg Walden (R-Ore.), chairman of the House Energy and Commerce Committee, said changing the phaseout date would upset a carefully crafted bill that was negotiated with key parties off Capitol Hill.

“I’ve had discussions all along about different dates, different timelines with governors, with insurance commissioners, with leaders of each of these different groups,” Walden said. “What we want to make sure is that we don’t create a gap. . . . Our best effort is what you see before us.”

McCarthy also said Friday that other pieces of health-care legislation — bills that aren’t constrained by special Senate budget rules and thus will need some Democratic support in that chamber — could also move through the House at about the same time as the broader package.

Friday’s White House meeting came the day after the House GOP proposal to ­revise the ACA claimed its first major victories. The bill cleared the Ways and Means and the Energy and Commerce committees on party-line votes after lengthy sessions that lasted through Wednesday night and into Thursday.

During their Thursday meeting with Trump and White House Budget Director Mick Mulvaney, Freedom Caucus members Mark Meadows (R-N.C.) and Jim Jordan (R-Ohio) expressed concerns about the current House plan, including how it addresses the Medicaid, said a person familiar with the gathering, speaking anonymously to reveal details of a private conversation.

Trump expressed an openness, this person said, to moving the Medicaid rollback earlier than the 2020 date in the current bill, but did not offer a “hard and fast” commitment.

Under the ACA, 31 states and the District of Columbia accepted an expansion of Medicaid to cover more people. The House GOP proposal would administer Medicaid by giving per capita funding to states, instead of offering it as an open-ended program. The plan would also replace federal insurance subsidies in the ACA with age- and income-based tax credits.

Rep. Joe Barton (R-Texas), the vice chairman of the Energy and Commerce Committee, offered an amendment at the marathon panel meeting Thursday that would speed up the Medicaid expansion phaseout. He ultimately withdrew it but said Friday he expected to offer a similar amendment to the bill when it reaches the floor.

“He didn’t say it would be impossible,” Barton said, responding to McCarthy’s suggestion that moving the date would be difficult. The White House, he said, is “studying it.”

Conservatives remained split Friday over which element of the bill needed to change to win their vote. Some focused on rolling back Medicaid while others insisted the legislation must roll back requirements that insurers provide basic benefits, like pre-natal and maternity care.

“The number one priority, you can throw everything else away, is getting premiums down,” Meadows said.

Ryan and other leaders have often spoken about the GOP repeal and replace effort as happening in three phases — the special “reconciliation” bill that can pass the Senate with a simple majority, administrative actions by the Trump administration and traditional bills that will require 60 votes to pass the Senate.

“There’s other pieces of legislation that, yes, we will move during that third phase, and some of that phase can start during the week that we bring this to the floor,” McCarthy said. “Some bills can be on in the same week, and some won’t be prepared yet, and some bills will be after.”

Several conservatives, including Meadows and Rep. Justin Amash (R-Mich.) said they shouldn’t rely on Price to mandate some changes through regulations because they could easily be undone by future administrations.

“We can’t depend on a particular person to be in office for our laws to work,” Amash told reporters on Thursday. “If you are relying on the current HHS secretary to ensure that certain aspects of a country’s health-care law are being implemented, then you are making a mistake.”

Trump’s meetings with conservative critics of the plan this week — which have included leaders of acitivst groups who oppose the House bill — has signaled a willingness to negotiate its details and indicating that it does not yet have enough votes to emerge from the House.

More acknowledgment of the proposal’s problems has come this week from Senate Republicans, who have that the measure is moving too quickly through the House and in a form unlikely to succeed if it gets to the upper chamber.

The proposal also faces resistance from GOP moderates and Democrats who have expressed concerns that the bill would strip coverage and benefits from those who need it most.

Ashley Parker contributed to this story.

Vidyard Integrates with Salesloft for Increasing Sales Effectiveness

Vidyard, a provider of tools for helping businesses leverage video abilities, has announced that it is integrating with Salesloft as a means to expand its ecosystem. With the help of this integration, the sales team can conveniently record, track, and share personalized videos from the platform of Salesloft.

Michael Litt, Co-founder and CEO at Vidyard, stated in a company release, “At a time when businesses and brands are looking to connect with customers with authenticity, video allows sales teams to rehumanize selling by quickly communicating complex ideas using simple video messages. Videos are easy for buyers to digest, and simple for sales reps to create. No one has to worry about spelling, grammar, or typos, they just speak into their webcams and share their thoughts. This humanizes the information, brings it to life, and differentiates you from the competition.”



The release will enable incorporation of video easy to any marketing strategy, thereby humanizing the selling process and building a better relationship with the consumers. The addition of a highly-engaging video to sales emails will help the sales reps to get their response rates boosted eight times more.

Vidyard for Salesloft integration enables the sales teams to track what prospective clients are watching down to the second. This helps them to reach them at the right time with the relevant message. The integration will allow inside sales to record a webcam video to humanize and personalize the prospecting mails they send out. It also helps field sales to send curated testimonial videos, campaigning videos, and demos with a personalized introduction after the initial meeting has been carried out. In addition, the integration will also facilitate solutions consultants to design and share custom product demos to consumers by using on-demand product videos or screen recordings.

The integration community of Vidyard includes Eloqua, HubSpot, Adobe, HootSuite, Salesforce.com, ExactTarget, Kapost, Act-On, and more.

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

The Mobile Marketing Association (MMA) today announces the Mobile Video Leadership Forum: Sight, Sound and Storytelling, the first industry event focused on mobile video as the ultimate engagement and storytelling tool. Brands whose executives will be sharing their experiences include Choice Hotels, Dunkin’ Brands, Samsung, Target, The Coca-Cola Company and XO Group.

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and proven to yield impressive results for both direct response metrics (e.g., CTR or CTA) and indirect metrics (e.g., brand awareness or purchase intent). However, the formula for success is far more complicated than it is for a 30-second TV spot. This conference will address the opportunities mobile video offers marketers and provide best practices on creating customized, interactive brand experiences to get the best return on investment from the evolving medium.

“Video’s rich ability to convey sight and sound together with mobile’s intimacy and insights positions mobile video as one of the most effective storytelling vehicles in the marketer’s arsenal. Our SMoX research indicates that mobile video is more efficient than TV especially when applying best practices like multiple creatives and rotation,” stated Sheryl Daija, Chief Strategy Officer, MMA. “The cardinal rule is to understand the medium and context and to mold strategy around both. We’re thrilled to have so many impressive marketers on our line-up to present their success stories and inspire our audience with tangible and implementable strategies.”

The one-day event, programmed by marketers for marketers, will feature in-depth discussions of mobile video’s transformative role in the customer journey. Confirmed speakers to date include:

• Opening Keynote: Kristi Argyilan, Senior Vice President, Media and Guest Engagement, Target;
• Julie Blanche, SVP/Group Account Director, DigitasLBi;
• Bruce Dincin, Senior Director, Media Strategy and Analytics, Choice Hotels;
• Jarrett Dube, Senior Director Head of Creative Brand Marketing: VR/ Content/ Services/ Partnerships, Samsung;
• Kyle Lebet, Senior Connections Planning Manager, The Coca-Cola Company;
• Dhanusha Sivajee, EVP of Marketing, XO Group;
• Rahul Telang, Professor of Information Systems, Heinz College, Carnegie Mellon University.

The MMA leadership will also present the latest results from Allstate’s SMoX research study, revealing insights about targeting, formats and the potential for huge swings in ROI, as well as details regarding the next phase of the MMA’s MATT initiative around MTA.

MMA members and non-members are welcome to register for Mobile Video Leadership Forum at mmaglobal.com/mobile-video-leadership-forum-2017/register (special rates available for members). The Rubicon Project supports this MMA by serving as the Forum’s presenting sponsor.

About the Mobile Marketing Association (MMA)

The MMA (mmaglobal.com) is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Members include: 1-800-Flowers.com, Allstate, American Express, Bank Of America, Campbell’s, Chase, Chobani, Choice Hotels, Citi, Colgate-Palmolive, DataXu, Dunkin’ Brands, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, Havas, Hilton, iHeartMedia, InMobi, Johnson Johnson, Krux, Marriott, MasterCard, McDonald’s, Mondelez, Nestle, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter Gamble, R/GA, RadiumOne, Razorfish, Samsung, SAP, Sears, Spotify, Starcom, The Coca-Cola Company, The Rubicon Project, The Weather Company, T-Mobile, TUNE, Ubimo, Unilever, Verve, VEVO, Vibes, Visa, Walmart, Wendy’s, xAd, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).

Shoot melons, kill bugs: How businesses make creative videos

NEW YORK (AP) — Melons going splat in slow motion. Drawn-as-you-go animation about machines. A behind-the-scenes look at winery operations. Not the usual viral videos, but small business owners have realized offering something to watch and having a sense of humor about themselves can help grab customers’ attention.

In more than a hundred videos he’s posted on YouTube, Tom Nardone takes aim at racks of ribs, laptop computers and tires to illustrate what a bulletproof vest can do. A Valentine’s Day-timed video sacrificed several boxes of candy. The videos can be graphic, with items exploding at slow speed and Nardone splattered with barbecue sauce or peanut butter.

Nardone, owner of Troy, Michigan-based PriveCo, began making the videos in 2013, less than a year after he began selling the vests. While he advertised in magazines and went to gun shows, he realized that to reach a wider audience he needed to be online. And he didn’t want a demonstration of just the vests.

« It does its job, but it’s nothing to look at, » Nardone says. « We said, uh oh, we’ve got to come up with something good. »

PriveCo’s videos have collected a following; the melon video has nearly a million views since it was posted more than 2½ years ago. Nardone gets recognized at gun shows, and has gotten compliments from people who like to watch him shoot items from gravel to boxed wine.

It’s natural for some small businesses like real estate brokers to use videos in marketing campaigns for houses and other properties; for others, it can take some brainstorming and perhaps even an offbeat sense of humor to come up with something compelling. But more businesses are getting on board — Facebook counted more than 3 million small business videos posted in September, up 50 percent from 2 million six months earlier, according to the company’s most recent published figures.

Arlington Machinery, which sells, repairs and appraises used plastic-making machines, began posting videos on YouTube nine years ago with several objectives. One was to raise the company’s rank in internet search results, and another was to display machines for prospective buyers. Or, if equipment was sent to the company for repair, videos could show the owners that the machines were ready to be sent back.

But more recently, Arlington realized videos were also a way to market itself to different kinds of customers. The Elk Grove, Illinois-based company decided to have a little fun, and commissioned the whimsical animated video that explains the company’s services.

« Used machinery is not all that exciting to most people, » says David Pietig, a general manager at the company. « What we’re trying to do is make people interested in what we do. »

Thinking about what customers want to see is the best way to get inspired, marketing experts say.

« Good ideas can come from everywhere. If there is an old-school mentality at a company, they should get a pool of 21-year-olds that are more digitally and socially media savvy, » suggests Brian Metcalf, CEO of GreenRoom, a digital marketing company based in Miami.

Making videos can cost almost nothing or run into the tens of thousands of dollars. Arlington Machinery says its animation cost only about $100, but Nardone paid more than $15,000 to produce a series of videos last summer. At Mountain View Vineyard, a Pennsylvania winery that began making videos in the past year, a smartphone and a still camera have kept the costs minimal.

When marketing director Laurie Monteforte started working at Mountain View a year ago, she made it a priority to create a campaign that included videos. But the standard way of selling wine — showing smiling people gathered around a food-laden table and lifting their glasses in a toast — won’t work in a video, she says.

« Today’s audience doesn’t want commercials, where we try to sell you something, » Monteforte says.

Mountain View’s videos teach viewers how to make something with wine, such as red wine hot chocolate, or show some aspect of the winery’s operations. Last summer, owner Linda Rice demonstrated how she hand-picks Japanese beetles off of plants and drops them into soapy water, killing them without chemical pesticides.

Mountain View says its revenue is up about 30 percent in the past year, and credits about three-quarters of that gain to video and social media.

« There are so many options where people can go for wine and spirits, » Rice says. « Video and social media set us apart because people get to know us. »

Some of the videos small business owners have made:

https://www.youtube.com/watch?v=UzOSnwNDLBs

https://www.youtube.com/watch?v=BFfMptOnWGI

https://www.youtube.com/watch?v=s0j0h3u6eEs

Follow Joyce Rosenberg at www.twitter.com/JoyceMRosenberg . Her work can be found here: http://bigstory.ap.org/content/joyce-m-rosenberg

McConnell to GOP: ‘We need to deliver’ on Obamacare repeal

Republicans should not expect to agree 100 percent with everything in the bill but should support it anyway, the Senate majority leader said.

03/09/17 09:45 AM EST

Updated 03/09/17 11:15 AM EST

Senate Majority Leader Mitch McConnell said Thursday that his message to Republicans skeptical of the legislation introduced by House leadership to repeal and replace Obamacare is that “we need to deliver” because “we’re in the outcome business now.”

Unlike his party’s efforts under the administration of former President Barack Obama, McConnell (R-Ky.) said GOP lawmakers are now in a position to make good on the promises they’ve made to voters for the past eight years. More than half of the GOP members currently serving in both the House and Senate have never done so with a Republican in the White House, and that shift on Pennsylvania Avenue requires a change in tactics on Capitol Hill as well.

Story Continued Below

“When you have a president of a different party, you can freelance all you want to. You know, go have press conferences » and present « a 10-point plan to do this or that,” McConnell said at a POLITICO Playbook event Thursday morning. “But now we have an actual chance to change the country. We have somebody who will sign legislation that we pass. We need to get into a governing mode and start thinking about actually achieving something rather than just kind of sparring.”

While McConnell called on Republicans to fall in line behind the House GOP’s American Health Care Act, many in the party have thus far been unwilling to do so. In the House, many of the party’s more conservative members have said they will not support the bill because it does not go far enough in undoing some of the Obamacare provisions they most object to.

Conservatives in the Senate, including Rand Paul (R-Ky.) and Ted Cruz (R-Texas) have expressed similar concerns, while others, like Sens. Cory Gardner (R-Colo.) and Lisa Murkowski (R-Alaska), have said they cannot support the bill because of its cuts to Medicaid.

Ultimately, McConnell said, Republicans should not expect to agree 100 percent with everything in the bill but should support it anyway because it represents an improvement over Obamacare. The legislation cuts a significant number of taxes, McConnell said, and without it “we’ll be stuck with the status quo.”

“I hope in the end that people will remember what Reagan said, that if he could get 80 percent of what he wanted, you call it a win and move on,” McConnell said. “And this bill is full of things that Republicans think are significant for the country. So what we’re arguing about is around the edges. And I hope in the end people will not say, ‘Because I don’t like this particular part, I’m going to take my bat and go home.’”

On the question of tax reform, another campaign promise that the president has said he hopes to keep by the time Congress leaves for its August recess, McConnell declined to commit to a timetable and said there are “some constraints” on lawmakers. Among them is that the health care legislation currently under consideration must pass — or not pass — before a tax package could be considered.

McConnell compared the prospects of a tax reform fight in the current Congress to the 1986 iteration, a bipartisan effort sponsored in both the House and Senate by Democratic lawmakers before making its way to the desk of former President Ronald Reagan.

Relative to that climate, McConnell said: “I think it’s safe to say this has not been a kumbaya moment here at the beginning of this new administration.” He said he expects Democrats won’t be willing participants in any tax reform legislation.

The majority leader was willing to commit to a timeline on the confirmation of Supreme Court nominee Neil Gorsuch. He said the Senate would approve his nomination before its April recess. Gorsuch would need 60 votes for confirmation, a tally that would require he win over a handful of Democrats, unless McConnell opts to invoke the so-called nuclear option, which would allow Gorsuch to clear with a simple majority.

McConnell was critical of Senate Democrats, whom he accused of attempting to stop the Trump administration from functioning by slowing confirmations to a crawl. That tactic is “a reaction to the protesters” who have swarmed Washington and major cities around the country, McConnell said. “They’re saying ‘OK, we’re going to take resistance out of the streets and right into the Senate and try to prevent the Trump administration from even functioning.’”

“It’s been a conscious effort, in my view, to not accept the results of the election by preventing the administration from functioning, which I think is really unprecedented,” he said. “Yeah, almost a conscious effort — well, as the protesters call it, ‘resist.’ In other words, don’t accept what the American people decided.”

Cyber Expert: Haven’t Seen CIA Hacking Tools on Black Market Yet

On Sunday tests of a KLM plane at Los Angeles International Airport yielded a positive hit for nitroglycerin, according to officials with knowledge of the situation. TSA agents were conducting explosive residue swab tests of items on KLM Flight 602, which was scheduled to depart LAX for Amsterdam just before 2 p.m., when they got the result.

The TSA agents then notified LAX police, who swept the 747 with dogs, but found no evidence of an explosive device. Positive swab results do not necessarily indicate the actual presence of explosives, and nitroglycerin has other uses. For example, it is often prescribed to people who suffer from coronary disease, and has also been used in ointments. 

Authorities determined there was no risk to passengers, and the flight was allowed to depart after a delay of nearly two hours. It reached Amsterdam without incident.

The test results still caused consternation, however — because not all the officials from other agencies who work at LAX were aware that the TSA conducts such tests.

The random sweeps or “playbook exercises” date back more than a decade and are done in accordance with a little-known agreement with the European Union, in which the TSA conducts random sweeps on outbound flights. Sometimes that can include using dogs to search the cabin or, as in the case of the KLM flight, searching or swabbing various parts of the plane, including overhead bins, seats and seat pockets, for the presence of explosives or other threat items.

Officials who were not informed about the TSA tests beforehand would like to meet with the TSA to discuss a protocol.

In a statement, the TSA said it uses « seen and unseen tools to keep passengers safe, » which add « flexibility » to its security efforts. « In addition to introducing a high level of unpredictability, and therefore deterrence, » said a spokesman, « this type of random and unpredictable screening/inspection program represents another formidable layer of security and mitigates both unknown and insider threats. »

 

Image: Air and ground traffic arrives to LAX



Image: Air and ground traffic arrives to LAX

VIDEO: Meet the UK Alum Who Transformed College Athletics

Video produced by UK Public Relations and Marketing. To view captions for this video, push play and click on the CC icon in the bottom right hand corner of the screen. If using a mobile device, click on the « thought bubble » in the same area

LEXINGTON, Ky. (March 9, 2017) — It is fitting that the man many consider the pioneer of marketing for college athletics also began his educational career as a pioneer. 

Jim Host is known throughout the country as the founder of Host Communications, a successful college sports marketing and association management company. Growing up in Ashland, Kentucky, in the mid 1950s, he chose University of Kentucky when Harry Lancaster, the head baseball coach, approached him with an offer he couldn’t refuse.

« He came up and said, ‘Jim I’d like to offer you one of the first two full scholarships given at Kentucky in baseball,' » Host said. « Of course, it was a dream to be able to come to Kentucky! »

Host turned down an offer to play professional baseball right out of high school to become the first in his family to attend college. It was a move that would lay the foundation for a career as a trailblazer in the field of collegiate sports marketing.

« There are not many people who can say they created an entire industry, » said Michael Smith, staff writer for college athletics at SportsBusiness Journal/Daily. « No one is more responsible for the development of collegiate marketing than Jim Host. »

A « Humble Beginning »

Before entering the marketing world, Host studied radio and television in what is now UK’s College of Communication and Information. He says he enjoyed the classes and his professors, most notably Kentucky Educational Television’s (KET) Len Press. But an opportunity to do play-by-play for UK basketball games afforded him experience the textbooks could not offer.

« I was playing baseball, and was involved with the university radio station (WBKY at that time, and now WUKY) as well, » Host said. « I started traveling, doing play-by-play with the university radio station, and I got to know every sports information director in the old Southeastern Conference (SEC). »

Upon graduation, Host played professional baseball before returning to the Commonwealth to pick up where he left off on the radio — this time for the Kentucky Central Network, one of five radio networks broadcasting UK games. 

« I packed my own equipment, did my own color, my own play-by-play, my own statistics and my own spotting, everything by myself, » Host said. « I started doing that in 1959 and the rest, as they say, is history. »

From there, he worked in insurance, real estate, sales and eventually politics. 

« I was one of the youngest cabinet officers, running a department of public information which was responsible for tourism and economic development and promotion of the state, » Host said. « I was also doubling at times as a press secretary and a lot of other duties for Gov. (Louie B.) Nunn. » 

It wasn’t until the aftermath of an unsuccessful campaign to become lieutenant governor that the foundation for Host Communications was laid. He says he owed money and had only $107 left in the bank, so he asked to use an apartment above Ray’s Barbershop in Lexington’s Chevy Chase neighborhood as an office. 

« I used the barbershop’s pay telephone as an office phone because I didn’t want to install a phone in my office, » Host said. « From that beginning, I started building my company and that’s how it all began. »

An « Uncanny Vision »

« It started as Jim Host and Associates because I didn’t have any associates, but I wanted to make it sound like a big company, » Host said. 

Slowly but surely that began to change as he began promoting Lexington and eventually acquired the exclusive radio rights to broadcast his alma mater’s games. 

« When I was growing up, there were five different broadcasts of UK football and especially basketball, » said Tom Hammond, Host’s friend and former colleague. « If UK received any revenue from all those outlets, it was minimal. So, when Host put together a deal to do the UK Network and paid UK a rights fee, it was groundbreaking! »

« He built the UK Radio Network into one of the biggest college radio networks in the country, » said Tom Jernstedt, a longtime friend who worked with Host during a long career with the NCAA. « He was ahead of his time in the way he put it together, it was state-of-the-art. »

The network’s success paved the way for Host to move from the university level to the national playing field. 

« He would later add marketing, other universities and the NCAA itself to his portfolio, » Hammond said. 

« He was the pioneer who convinced the NCAA to have a national radio network, » said Rick Jones, a friend and former colleague.    

That move led to more national connections in the world of college athletics. Once the connections were made, Host’s ideas gained even more traction.

« He had the creativity to create an industry that did not exist before that time, » said Tom Stultz, another friend and colleague of Jim Host.

« Jim was blessed with an uncanny vision, » said Bob Vecchione, executive director of the National Association of Collegiate Directors of Athletics (NACDA). « He was able to foresee how ideas and trends would play out years down the road, and he used his infectious enthusiasm to make others believe it! »

Host is also credited with helping to secure the first corporate partner of the NCAA Tournament, Gillette, in the mid 1980s.

« Jim challenged the notion that college athletics would compromise its soul if it introduced a commercial component, » Smith said. « He was told over and over again that corporate sponsorships had no place in college athletics, but he simply wouldn’t take no for an answer. »

« He had a unique perspective from the personal experience of being a student-athlete as well as a business perspective, » said Jim Dinkins, chief retail sales officer for Coca-Cola North America.

Host said he ran his business by emphasizing the importance of always doing the right thing.

« I had two rules in my business, » Host said. « Do not lie or misrepresent about anything. Do not steal 5 cents from the expense account. Those things denote integrity and character. »

Ultimately, the combination of his business and personal perspectives transformed the way colleges and universities operated. 

« Every financial line item you see today on an athletic department’s financial statement has been enhanced because of Jim’s influence, » Vecchione said. « That includes media rights, licensing rights, marketing, naming rights, the entertainment aspect of game management, fan engagement, donor cultivation and student-athlete welfare. » 

« He’s a pioneer whose innovation and entrepreneurial spirit led to the formation of the NCAA’s corporate sponsorship program, which now is responsible for generating millions of dollars to support the student-athletes and their programs, » Smith said.

It is that direct student impact that seems to mean the most to Host today.

« I think the thing that I’m probably most proud of is being able to develop revenue to give kids more of an opportunity at universities to go to school and get scholarships, » Host said. 

Relationships Matter Most

The other thing he is most proud of? A long history of working with students at the universities his company represented.

« I take great pride in how many students we trained and how many different universities in which we had relationships, » Host said. 

Ironically, an industry leader in sports marketing today, Vince Thompson, clearly remembers Host from his college job in the sports information office at Auburn University. 

« I got to learn and observe from a master, » said Thompson, CEO of MELT, a sports and entertainment marketing firm in Atlanta. « I went from wanting to be a sports writer to developing a passion for sports marketing. He was the axis of my career path, and he doesn’t even know it. That is the mark of a pioneer. »

Despite being known as a trailblazer, despite the accolades and accomplishments, despite the numerous awards adorning the walls of his office, when Host reflects on his career, he says the thing he treasures most isn’t a thing at all. It’s the people.

« The memories of all the great broadcasters I’ve worked with, all the great people and coaches that I’ve met, all of the relationships that I’ve developed over the years have meant more than whatever little money I have, » Host said. 

It is a lesson he has successfully passed along to others.

« Jim has taught me so much, » Vecchione said, « but what I have passed down to my children is the value and importance of interpersonal relationships. At the end of the day, no matter how technologically advanced the world becomes, people do business with people. » 

That is why, when you ask former colleagues and friends to talk about Jim Host, their descriptions go beyond his career milestones. 

« He’s a great human being, a great Kentuckian, a great friend, a great husband, a great father and a great leader, » said former SEC Commissioner Mike Slive. « The great state of Kentucky can have no finer representative than Jim Host. » 

Watch the video above to learn more about how the University of Kentucky helped pave the way for Host’s groundbreaking career. 

 

Showbox launches new UGC video tool so brands can turn followers into influencers

As the influencer marketing world continues to debate the merits of using celebrities and “internet famous” individuals versus micro-influencers, one issue remains constant.

How do you help people create engaging content that follows your brand message and is interesting to read or watch?

Today, Showbox has launched its new user-generated content video tool — Showbox Engage — to help solve that exact issue and tap into a marketing technique that is showing a 960 percent ROI.

The web-based tool allows brands to create video templates and elements that reflect the look, feel, and messaging they want to project. Users can then include their favorite brand’s customized themes, including transitions, virtual studios, stock footage, and background replacement technology (without the need for a green screen), to help the resulting video look as close to professional-grade as possible.

The company’s first business-focused service, Showbox for Brands, allowed brands to create videos but did not include the ability to leverage followers. Showbox Engage does offer that capability, plus brands have no creation or distribution costs with Engage because the community is creating and distributing the content however they want to.

That’s a neat way to solve one of influencer marketing’s biggest problems — how to aid the production of content without stifling the consumer’s own style and passion for the products and services they love. It also means that brands can create UGC campaigns that scale quickly, with the resulting output being shared direct from the Showbox platform to YouTube, and more.

“Influencer marketing has become an inseparable part of the marketing mix for most medium to large-sized brands in recent years,” Effi Atad, founder and CEO of Showbox, told me. “Keeping in mind that most U.S. teens don’t know the biggest celebs from 10 years ago [this makes] it clear that the web, and its teenage followers, are all owned by the new generation of internet famous celebrities/influencers.”

That makes sense for Showbox, since its first service was designed to help anyone produce professional-grade videos with nothing more than a webcam. And the biggest influencers come with a whole new level of risk attached, too.

“Showbox’s experience with its clients has been that most brands see better results by working with micro-influencers, since mega-influencers have a very specific tone of voice, look, and feel to the content they share with their audiences,” Atad said. “This makes it hard for a brand working with those mega-influencers to control the final result that goes out to their community, and to include the brand’s message in a powerful way. That’s not a bad thing on its own, but when it comes to motivating audiences to become brand consumers, a vague message just won’t cut it in many cases. By working with smaller influencers, brands have the opportunity to better monitor the result before it goes live to make sure it’s in line with the message they are trying to convey, as well as reach hand-picked, niche audiences that are following those smaller influencers.”

Showbox-Engage-dashboard-analytics

Another issue with influencer marketing remains — regulatory standards.

“It’s a pretty challenging and grueling task for both influencers and the brands behind them, to make sure they are FTC-compliant these days,” Atad said. “Promotions have to be honest and include disclosures, and even then they might still catch the FTC’s attention.”

Brands, therefore, have to ensure they are staying on the right side of all the various regulations across the globe — rules that change on a country-by-country basis. While Showbox Engage won’t help with that particularly thorny problem, it does have ease of use on its side.

“Using Showbox Engage, brands reach out to their followers, inviting them to create a UGC video in a quick, intuitive manner and spread the word to their friends and families,” Atad said. “As a result, followers feel empowered because they have a say, they get to create and share their videos with their friends. This helps the brand organically reach more audiences and bypass banner blindness and ad blockers, exponentially increasing the brands’ exposure and reach online.”

So what is the future of user-generated video content? Where does Atad see this going?

“Video is the most engaging form of content these days,” Atad said. “People have become bored with more traditional ways to express themselves online, such as text and images. If you take a look at one of your social feeds, you can’t scroll down without seeing a video — whether it’s live, mobile, or branded. UGC content is so valuable because it’s real, creative, and fosters brand awareness organically. So brands are looking to stay in control, while simultaneously staying on top of online trends to gain more exposure and awareness for their products.”

Showbox Engage is available from today.