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‘SNL’ Pokes Fun at Bannon, Kushner and Spicer Gaffes

During its first-ever live broadcast in all time zones across the continental United States and Canada, « Saturday Night Live » declared it was « elimination night » during a cold open teasing President Donald Trump over alleged feuding between top aides Steve Bannon and Jared Kushner.

Playing Kushner was SNL alumnus and Saturday’s host Jimmy Fallon, who left the show in its 29th season.

Alec Baldwin returned to reprise his role as Trump, this time contemplating his first 100 days in office.

« These 100 days have been such a success, and I’m so sad my presidency is coming to an end, » Trump tells Vice President Mike Pence, played by cast member Beck Bennett.

When Pence reminds Trump he has much longer than 100 days in office, Trump replies, « I don’t know, have you seen my tweets about North Korea? »

Baldwin’s Trump reflects on several major decisions that took place in the Oval Office like dropping missiles in Syria, the « Mother of all Bombs » in Afghanistan, and discussing classified information with the Japanese prime minister — until Pence reminds him that those things all happened at Mar-a-Lago, Trump’s Florida resort.

Pence urges Trump to address the issue of his top advisers being at each other’s throats, prompting Trump to call Bannon and Kushner into the Oval Office.

Bannon is played by cast member Mikey Day dressed as a black-cloaked skeleton, and Fallon, dressed as Kushner wearing a blazer beneath a Kevlar vest, enters to the EMF song « Unbelievable. » The outfit is a nod to a viral photo of Kushner wearing a similar outfit during a trip to a military base in Iraq.

« There’s been a lot of drama in the house, » Trump tells the two men. « But one of you has to go. It’s elimination night. »

In an homage to the reality competition show, « America’s Next Top Model, » Trump tells the men he has a picture of one of them in his hand. The person pictured gets to stay.

« If you don’t see your photo you must immediately leave your office, and join Kellyanne Conway in the basement, » Baldwin’s Trump says. « But don’t worry, your journey doesn’t end tonight — because you’ll get to come back and decide if I go to prison. »

Trump reveals he’s holding a picture of Kushner, and Bannon congratulates Kushner before being dragged away by another reaper.

Related: ‘SNL’ Returns With Alec Baldwin as Both Trump and O’Reilly

« Have a seat at your new desk, » Trump tells Kushner, motioning to his Oval Office desk. « I’d like you to, uh, just fix everything. If you need me, I’ll be over here at my desk. »

Later in the show, Melissa McCarthy revived her role as press secretary Sean Spicer to poke fun at a gaffe made by the real Spicer earlier in the week, in which he said Hitler never used chemical weapons on his own people. The real Spicer also called concentration camps, « Holocaust centers. »

Spicer later apologized for the remarks.

Dressed as the Easter bunny, which Spicer once played during President George W. Bush’s White House Easter Egg Roll, McCarthy entered to her typical refrain of, « Shut up! Shut up! »

McCarthy’s Spicer reminded everyone that Trump bombed Syria « while eating the most beautiful piece of cake this week, and that is a fact. » The line poked fun at an interview by the president with Fox News during which the real Trump described eating « beautiful » chocolate cake while discussing the missile strike with Chinese President Xi Jinping at Mar-a-Lago.

McCarthy’s Spicer says during a press conference about the Syria missile strike, « Spicey finally made a mistake. »

« Everybody freaked. They were all like, ‘Boo-hoo, what about the Holocaust Centers.’ Yeah I know they’re not the holocaust centers. I know that, » Spicer says. « I clearly meant to say ‘concentration clubs.' »

Later, McCarthy’s Spicer made a dig at the United Airlines fiasco while still discussing the Holocaust.

« I am sensitive to the fact they were sent there on trains but at least they didn’t have to fly united. » Spicer said.

After going over the story of Passover with dolls — a recurring gag when McCarthy plays Spicer — the fake Press Secretary ended the conference.

« By the way, the president’s probably going to bomb North Korea, so eat as much candy as you want because this is probably our last Easter on earth, » Spicer says.

In the show’s « Weekend Update » segment, co-host Colin Jost mentioned breaking news Saturday night about a failed North Korean missile launch.

« Just hours ago North Korea launched a missile, but as soon as it took off it exploded, » Jost said. « North Korea said it was a tribute to Trump’s first 100 days. »

Saturday was SNL’s first of four shows to be aired live at the same time across the continental United States and Canada.

Actors Chris Pine on May 6, Melissa McCarthy on May 13, and Dwayne Johnson on May 20 will also host live shows aired at the same time coast-to-coast.

The Latest: Berkeley police arrest 13 during Tax Day rallies

Dueling pro- and anti-Trump rallies in Berkeley, Calif., turned violent Saturday as numerous fistfights broke out and protesters fired pepper spray into a crowd. Police arrested more than a dozen people and requested aid from other law enforcement agencies.

It was not immediately clear what protesters were charged with, or whether there would be more arrests. The Berkeley Police Department seized numerous prohibited items, including sticks and knives, according to the agency.

In anticipation of the protests at Civic Center Park in downtown Berkeley, the agency had banned items that could be used as weapons, such as pepper spray, mace, baseball bats and glass bottles.

Hundreds of people gathered at the park for a pro-Trump rally and a counterprotest, some dressed in black and wearing masks, the Los Angeles Times reported. There were loud explosions and fistfights among members of both groups, and a citizen militia group wearing security gear showed up to protect the pro-Trump demonstrators. Berkeley police officers, wearing riot helmets, separated pro- and anti-Trump attendees, the Times reported.

Photos and video of the protests showed some protesters were bloodied and injured. But other protesters walked along with the crowd quietly holding signs, or chanting about free speech.

The rallies appeared to be separate from the dozens of protests in cities throughout the country calling on Trump to release his personal tax returns as part of a nationwide Tax March.

Groups of demonstrators have had similar clashes before. On March 4, a mixed crowd of about 500 pro- and anti-Trump demonstrators similarly became violent. Fistfights broke out, and protesters used pepper spray, metal pipes, lumber, bricks and other items that were prohibited for Saturday’s protests. Ten people were arrested during the March 4 protests on charges of battery, assault and resisting arrest, according to local news reports.

In February, the University of California at Berkeley canceled a scheduled talk by former Breitbart News editor Milo Yiannopoulos after intense violence and vandalism broke out on campus.

On Twitter, Berkeley police warned the public to stay clear of the protest area. City officials had shut down a farmers market in the park in anticipation of Saturday’s rally, and warned against vandalism and violence.


A man is sprayed with a chemical irritant as multiple fights break out between Trump supporters and anti-Trump protesters in Berkeley, Calif., on Saturday. (Getty Images)

The Tax March: Protesters around the country call on Trump to release his taxes


President Trump speaks during the National Prayer Breakfast on Feb. 2 in Washington. (Pool photo by Win McNamee via Bloomberg News)

From Seattle to the District, protesters are gathering in cities throughout the country Saturday to call on President Trump to release his personal tax returns. The protests fall on the country’s traditionally recognized deadline to file taxes, April 15.

In all, more than 100 marches are expected to occur throughout the day. The main march unfolded in the nation’s capital, where protesters gathered for a rally in front of the Capitol and then planned to march near the Lincoln Memorial in the afternoon. In South Florida, activists say they will march to Trump’s Mar-a-Lago resort, where the president is staying this weekend.

Presidents are not required to release their tax returns but have done so voluntarily dating to the 1970s.

In Washington, participants at the march portrayed the president as a greedy politician who refuses to be open about his financial dealings.

Hundreds wore shirts with an image of Trump’s face as the Monopoly mascot. Others held signs with former president Richard M. Nixon’s face, saying even Nixon, who resigned the presidency in disgrace, released his taxes. There was a large inflatable chicken, with hair that resembles Trump’s, suggesting Trump is “too chicken” to release his taxes.

C.J. Ingram, a D.C. resident in her 50s who works in a funeral home, attended the march, her first protest during Trump’s presidency.

“I’m really mad because he made Barack Obama produce his birth certificate, and he’s not even producing his tax returns,” Ingram said. “Come on, really? What are you hiding?”

Jennifer Taub, a professor at the Vermont Law School, had the idea for the march in January. She says she pushed the effort because she cares “about transparency and conflict of interest.”

“I think it’s important for us, we the people, to express First Amendment rights and say we want to see them,” Taub said.

In the District, a lineup of speakers included Sen. Ron Wyden (D-Ore.), Rep. Maxine Waters (D-Calif.) and Rep. Jamie B. Raskin (D-Md.).

On Saturday morning, Tax March participants started tweeting pictures of the signs they would be carrying and images from the beginning of the marches.

 

Promoting the brand via Facebook video marketing | TrainingZone

FaceBook

If your brand doesn’t have a decent presence on Facebook, it’s like you don’t have a brand at all. Social media is where all the marketing is. These platforms give you access to your target audience. Facebook has over 1.13 billion daily active users. Some of these users already need your products or services; you just need to show them how your offer is superior to the competition.

You can conquer Facebook with a lot of effort and persistence. It takes content development, sharing useful links with the audience, and engaging them with contests, giveaways, and calls to action. Do you know what works best? Facebook videos!

We’ll give you 5 crucial tips that will take your video marketing efforts in the right direction.

1. Focus on Videos the Audience Likes Watching

Before you get head over heals in the video marketing campaign, you should decide on the type of videos you’re going to present. Here are few options for you to consider:

  • How-to videos

People always want to learn new things. They have questions related to your products and services. You can show them how to get the most advantages from a purchase they make, or you can give tips on any topic related to your business. If you’re selling flowers, for example, you can film videos that teach people how to take care of different types of plants.

  • Testimonials

When you praise your products or services through a traditional video ad, your efforts seem similar to the ones of any other brand. If, however, the potential customers see someone sharing real experience, they will believe the story they tell.

  • How it works

People don’t like reading lengthy user guides. If you introduce videos that show how your products or services work, they will appreciate your effort.

2. Convey the Personality of Your Brand

The video allows the audience to see what your brand is all about. A sales approach won’t work. Instead of focusing on the features of your products, the video should show how they are making people’s lives better. Speak to them directly and share the values your brand stands for.

3. Upload the Videos Directly on Facebook

When you’re promoting your brand through videos, you might wonder: is YouTube a better option than a native Facebook video? It’s not. Native videos get more likes, comments, and shares than third-party video content. A study conducted by the Search Engine Journal showed that native Facebook videos reached twice more people, too.

However, it’s also known that native Facebook videos remain popular over a shorter period of time when compared to YouTube videos. That’s because when you like a video and you want to watch it again, it will be hard for you to locate it on the platform. When a native Facebook video is fresh, the activity of the viewers put it in other people’s feeds. Once that euphoria goes away, the video stops getting love from the audience.

  • Here’s what you can do:

– If you’re promoting a current sale that won’t matter two months from now, it’s best to upload the video content directly on Facebook.

– If this is an evergreen video that’s supposed to increase the awareness for your brand, YouTube has an advantage.

– Or, you can upload it both as a native Facebook and a YouTube video. The native video will get you more attention on Facebook, but people will still be able to find it on YouTube.

4. Focus on the Visual Aspect

As people scroll down their feed, the videos play automatically. That’s a huge advantage since you get a chance to capture their attention without a lengthy text that calls to action. However, it’s also a challenge, since the videos are muted and most people don’t bother to turn the sound on.

If you want to engage people, you have to do it from the very first frame. The video has to be visually intriguing, and it needs to convey the purpose even when the sound is off.

If your concept doesn’t allow you to do that, include a text message that explains what the video is about. You can see such an example with this video of an astronaut wringing a wet towel in space.

Another important thing: add captions to the video, so people can go through all of it without turning the sound on. Facebook gives you an option to automatically generate captions on a video ad. If you’re uploading the video as a wall post and you’re not promoting it as an ad, you can use a transcription tool like Rev to add the captions without much effort.

5. Focus on Emotions

Why do people use Facebook, anyway? Most of them are there for the fun. Some users want content related to their interests. Others want to get news. What everybody wants is an emotional response. If your video story triggers such a response, you’ll be on our way to success.

Dove is a brand known for playing the emotional card. The videos promote the products, but they also show the brand’s team understanding of the self-esteem issues we all have.

Whether you’re telling a funny or a deeply touching story, you need to make people feel something. They will relate that emotion to your brand.

According to Mark Zuckerberg, videos are a megatrend, and that’s why Facebook will keep putting video first. Your promotional strategy may be as advanced as it gets, but you’re not using the full potential of Facebook without video marketing. It’s about time to make that effort!

Purdue Polytechnic Richmond offers Digital Video Marketing Course for Summer 2017

Purdue Polytechnic Richmond will be offering a new course for students and those in the community interested in learning more about using digital video and audio to create online marketing campaigns via social media channels. The course, CGT 346: Digital Video and Audio, will teach students how to use digital technologies such as Adobe Premiere, Adobe After Effects, Adobe Photoshop and Adobe Audition to create video and audio to be used in social media campaigns and websites.

Students will learn to identify the target audience for a business or organization, and how to craft messaging to reach that demographic. Storyboarding and script-writing will be covered, as well as the basics of how to shoot video using DSLR cameras, then bring that footage into video editing software for post-production. At the end of the course, students will have developed products and strategy for a video marketing campaign that they can utilize for social media marketing of a product or business.

The class will be offered May 15 through June 26 and will meet on Tuesdays, Wednesdays and Thursdays from 2:00 – 4:45 pm at Purdue Polytechnic Richmond. The class is open to both current Purdue students as well as those persons in east central Indiana and west central Ohio who wish to learn more about digital video marketing for their product or business. Additional information and registration is available at polytechnic.purdue.edu/richmond/videomarketing.

Degrees offered at the Purdue Polytechnic Richmond include ten highly sought after Bachelor’s degree programs in Animation, Computer Graphics, Engineering Technology, Game Development and Design, Industrial Engineering Technology, Mechanical Engineering Technology, Organizational Leadership, Robotics Engineering Technology, Supply Chain Management Technology and Web Programming and Design. For more information about degrees and programs at Purdue Polytechnic Richmond, visit polytechnic.purdue.edu/Richmond.