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Reducing Manpower: 13 Marketing Processes You Can Automate Or Outsource Today

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Are you seeking a way to reduce internal manpower without cutting back on your marketing efforts?

If so, it may be time to look into automation and outsourcing.

It can be difficult to automate and/or outsource marketing processes, as “having a hand in the action” allows you to feel more in control.

Even if you decide to move in this direction, it doesn’t mean you will completely remove yourself from the marketing side of your business. It simply means that you’re getting help where you need it the most.

Here are 13 marketing processes you can automate or outsource today:

1. Email Marketing

Did you know that approximately 205 billion email messages are sent every day?

Not all of these contain a marketing message, but many of them do. If you’re spending too much time on email marketing, such as by tracking results and sending follow-ups, you can automate the process through one of many platforms.

2. Content Writing

When it comes to inbound marketing, more than half of marketing professionals say that blog content is at the top of their to-do list.

There is no software you can use to create high-quality content, but you can automate the process by outsourcing this task to a professional writer.

3. Social Media

With 70% of Americans using social media every day, you can’t ignore this marketing strategy.

Automate your social media efforts to ensure that you’re always providing your audience with high-quality content. An example of this would be scheduling posts in advance, as to keep your pipeline full.

4. SEO

SEO has changed a lot over the years, with marketers paying close attention to what they should and shouldn’t be doing.

There are several high-end SEO automation solutions to consider, including those that assist with on-site optimization.

5. Video Marketing

Video marketing continues to pick up steam, which explains why many companies are outsourcing development and production to experienced professionals.

With video accounting for a large portion of online traffic, you can’t afford to miss out.

6. Design and Visual Content

Are you in need of an infographic? How about a nicely designed PDF to share with prospects?

Unless you have a designer on staff, it’s best to outsource this marketing task.

With 37% of marketers noting that visual marketing is their most important form of content, you shouldn’t wait any longer to find help in this area.

7. Lead Generation

You implement a marketing plan to generate leads. It’s as simple as that.

If you can successfully automate or outsource this task, you should be happy with the end result. Simply put, the more leads you generate the better you’ll feel about the future.

Amazon cozies up to video publishers with marketing and tech …

Amazon wants video publishers and creators to distribute their work on its streaming platform. And it’s providing free marketing and technical support — and in some cases, financial incentives — to make that happen.

Video publishers and creators have two primary ways to self-distribute on Amazon Prime: the Amazon Video Direct program, which allows publishers of all sizes to upload videos to the Prime subscription platform (as well as sell it directly through the Prime video store); and the Amazon Channels program, which allows media companies to sell their subscription services as add-on channels. Both are proving to be early revenue drivers for participants.

In addition to new revenue, Amazon is also providing internal support for its partners. The company has teams dedicated to both programs, with reps assigned to assisting publishing partners. (Amazon declined to specify the size of these teams.)

Within the Amazon Channels program, Amazon is taking on a lot of the marketing and infrastructure costs that go into building and maintaining a streaming video channel. Publishers can advertise their channels, but Amazon will regularly promote different subscription channels or video titles across its platform, including Amazon.com and IMDb.

“It starts as a distribution relationship, but out of that it evolves as we develop and define different marketing and strategic partnerships,” said Mark Garner, svp of distribution and digital content licensing for A+E Networks.

Amazon also integrates the channels that Prime customers have subscribed to within the Prime user interface. For instance, if a Prime customer has subscribed to Cinedigm’s Docurama — which focuses on documentary films and nonfiction shows — they will see titles from the channel right underneath featured films and shows, new releases and Amazon’s own original series.

“It puts the channels right in the midst of when someone is browsing through Prime,” said Erick Opeka, evp of digital networks for Cinedigm, which sells three subscription channels on Prime. “It’s not like you’re subscribed to a channel and unless you go into the app, you forget about it. Amazon’s designed it so that you’re constantly reminded that you’re a subscriber.”

For streaming channel partners, Amazon is also removing the burden of billing and the tech and infrastructure costs that go into building and maintaining dozens (or hundreds) of apps for different streaming TV devices.



Trimming the fat: Streaming skinny bundles are all the rage, but for how long?

Some consumers have opted for streaming skinny bundles with fewer channels over pricier cable packages, but the sustainability of these bundles is in question.

“Currently, when customers want to watch a show, they must navigate through multiple apps or subscribe to large cable TV packages, requiring multiple accounts and extra work to find what they want,” said Rich Au, head of content acquisition for the Amazon Channels program, in a statement. “Specific to our partners, Amazon Channels is unique in that we’re handling all of the billing and customer service for them, as well as managing compatibility across hundreds of devices.”

For its work, Amazon takes a cut of subscription dollars generated through its program. As sources have previously told Digiday, the deals vary, with Amazon typically taking 30-40 percent of subscription channel revenue.

“Because they’re leveraging their existing customer base, we don’t have any operational costs of running and maintaining an app,” said Opeka. “The one downside is that you do lose that direct relationship with the customer, but the revenue potential and the ease with which you can access new customers outweigh the risks, especially in the early stages when you’re trying to grow subscribers.”

The Video Direct self-distribution program is a big initiative for Amazon as it looks to recruit more digital publishers and video creators to distribute through Prime. And any time a platform is out with a big initiative, it goes on a charm offensive — just look at how Amazon is working with publishers on Amazon Echo.

Within Video Direct, publishing partners have landing pages for all of their uploaded videos. Individual titles and themed collections are also regularly featured within the regular Prime browsing experience — amped up by an algorithm that delivers suggestions based on the user’s preferences and viewing history. This can help older videos find new life: A 10-episode short-form series comedy studio Jash produced with actress Jenny Slate in 2013 was uploaded to Amazon last summer and became one of the top-performing digital series on Prime — right around the time “The Secret Life of Pets” (starring Slate) was in theaters.

For Video Direct partners, Amazon also makes additional money available through a $1 million monthly bonus pool, which pays out to media partners based on the top-performing titles during that month.

“Revenue per view, especially if you’re a bonus performer, can be much higher and above and beyond what you’re making on YouTube,” said one longtime YouTube creator.

One area Amazon can improve is in providing deeper analytics. For both the Amazon Channels and Video Direct programs, Amazon provides a dashboard with reports on subscribers, number of minutes streamed per title and projected revenue.

“It’s not nearly as robust as YouTube in visualizing analytics and being able to get more granular with the data,” said the YouTube creator. “You also can’t do comparative analysis [against other Video Direct partners or platform-wide benchmarks] at this point.”

Still, Video Direct partners describe channel reps as being more responsive and supportive than some other platforms.

“They will send regular updates with tips to improve performance; they’ll include us in their initiatives and look to prop us up by inviting us to go speak on panels with them at Sundance,” said Mickey Meyer, co-founder of the Sarah Silverman-backed Jash. “They have been, more so than YouTube and some others, out to help us.”

Saudi girl’s online post in miniskirt sparks backlash, calls for her arrest

DUBAI, United Arab Emirates — A young Saudi woman sparked a sensation online over the weekend by posting a video of herself in a miniskirt and crop top walking around in public, with some Saudis calling for her arrest and others rushing to her defense.

State-linked news websites reported on Monday that officials in the deeply conservative Muslim country are looking into taking possible action against the woman, who violated the kingdom’s rules of dress. Women in Saudi Arabia must wear long, loose robes known as abayas in public. Most also cover their hair and face with a black veil, though exceptions are made for visiting dignitaries.

The video, first shared on Snapchat, shows her walking around an empty historic fort in Ushaiager, a village north of the capital, Riyadh, in the desert region of Najd, where many of Saudi Arabia’s most conservative tribes and families are from.

CBS News has not confirmed the authenticity of the following video clip — which has been posted on Twitter — but it appears to show the woman in a miniskirt and black crop top as many have described:

Competing Twitter hashtags emerged, with one demanding the woman’s arrest and another asserting that freedom of dress should not be a crime.

Ibrahim al-Munayif, a Saudi writer with more than 41,000 followers on Twitter, wrote on his official account that allowing people to disobey the law leads to chaos.

« Just like we call on people to respect the laws of countries they travel to, people must also respect the laws of this country, » he wrote.

Others defended her by posting images from President Trump’s visit to Saudi Arabia in May, in which first lady Melania Trump and his daughter Ivanka, though modestly dressed in higher necklines and longer sleeves, shunned wearing a head cover or the abaya.

Ivanka Trump’s blonde tresses and attire sparked a Twitter hashtag during Mr. Trump’s visit, with Saudi males commenting on her looks and referring to Mr. Trump as Abu Ivanka, meaning Ivanka’s father.

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U.S. first lady Melania Trump poses for a photo with Saudi women on a visit to an all-women’s business services center in Riyadh, Saudi Arabia, on Sun., May 21, 2017.

One Twitter user, whose post was shared more than 1,700 times, superimposed an image of Ivanka’s face on the young Saudi woman’s body, writing: « Enough already, the situation has been solved. » Others wrote that had the woman been a foreigner, people would be talking about her beauty, but because she is Saudi, they are calling for arrest.

The Saudi Okaz news website reported that officials in Ushaiager called on the region’s governor and police to take actions against the woman in response to the video, without elaborating further. Saudi news website Sabq reported that the kingdom’s morality police had corresponded with other agencies to investigate further after the video was brought to their attention.

Social media is wildly popular in Saudi Arabia as a space to vent frustrations and gauge public opinion.

With more than half of the population of Saudi Arabia under 25-years-old, the country’s 30-year-old heir to the throne, Crown Prince Mohammed bin Salman, has pushed for greater openings for entertainment in part to appease the country’s youth, but strict gender segregation rules and other restrictions on women’s movement remain in place.

House GOP unveils budget plan that attaches major spending cuts to coming tax overhaul bill

House Republicans unveiled a 2018 budget plan Tuesday that would pave the way for ambitious tax reform legislation — but only alongside a package of politically sensitive spending cuts that threaten to derail the tax rewrite before it begins.

GOP infighting over spending, health care and other matters continues to cast doubt on whether the budget blueprint can survive a House vote. Failing to pass a budget could complicate leaders’ plans to move on to their next governing priority as hopes of a health-care overhaul appeared to collapse late Monday in the Senate.

The House Budget Committee blueprint, which is set for a Thursday committee vote, sets out special procedures that could ultimately allow Republicans to pass legislation over the objections of Senate Democrats who can normally block bills they oppose. GOP leaders in the House, as well as top Trump administration officials, hope to use those procedures — known as reconciliation — to pass a tax overhaul later this year.

The instructions in the draft budget, however, go well beyond tax policy and set the stage for a potential $203 billion rollback of financial industry regulations, federal employee benefits, welfare spending and more. Those are policy areas where Republicans have, in many cases, already passed legislation in the House but have seen Democrats block action in the Senate.

House Budget Committee Chairman Diane Black (R-Tenn.) said the spending proposal is “not just a vision for our country, but a plan for action.”

“In past years, our proposals had little chance of becoming a reality because we faced a Democratic White House,” she said in a statement Tuesday. “But now with a Republican Congress and a Republican administration, now is the time to put forward a governing document with real solutions to address our biggest challenges.”

Like the spending blueprint released this year by President Trump, the House plan envisions major cuts to federal spending over the coming decade, bringing the budget into balance by relying on accelerated economic growth to boost revenue. Under the House plan, defense spending would steadily increase over 10 years while nondefense discretionary spending would decline to $424 billion — 23 percent below the $554 billion the federal government is spending in that category this year.

Unlike Trump’s budget, the House proposal cuts into Medicare and Social Security — entitlement programs that the president has pledged to preserve. The House plan also makes a less-rosy economic growth assumption of 2.6 percent versus the 3 percent eyed by the Trump administration. Both, however, exceed the 1.9 percent figure used by the nonpartisan Congressional Budget Office in its most recent economic estimates.

The House blueprint won a strong endorsement from White House budget director Mick Mulvaney, who served on the House Budget Committee before joining the Trump administration.

“It is a bold effort that follows the leadership of President Trump in Making America Great Again,” he said in a statement. “Critically, this budget lays a pathway for Congress to pass, and President Trump to sign pro-growth tax reform into law.”

But under congressional budget rules, a tax bill drafted to comply with the House budget proposal would have to include much more than tax provisions.

The Ways and Means Committee, which is drafting the tax bill, would be instructed to find $52 billion in deficit savings over the coming decade. House Speaker Paul D. Ryan (R-Wis.) and the panel’s chairman, Rep. Kevin Brady (R-Tex.), have said they intend to pursue a deficit-neutral reform bill, meaning the savings would have to be found in other programs under the committee’s jurisdiction — such as Medicare, disability aid, Temporary Assistance for Needy Families and unemployment compensation.

The Oversight and Government Reform Committee, which has explored cuts to the federal workforce and to federal employee benefits, would be required to find $32 billion in deficit savings.

The Financial Services Committee would be ordered to produce $14 billion in savings — a figure that could allow Republicans to repeal large parts of the Dodd-Frank financial reform law. The Congressional Budget Office found earlier this year that the Financial Choice Act, a Dodd-Frank repeal bill passed by the House last month, would produce about $24 billion in deficit reduction over the next 10 years.

And the Judiciary Committee would be responsible for $45 billion in deficit reduction, which is roughly the amount of savings produced under the Protecting Access to Care Act, a medical malpractice reform bill that also passed the House last month.

Both bills have little support among Democrats and would likely be blocked in the Senate under typical procedure. Reconciliation rules could allow Republicans to avoid that barrier.

The more profound barrier could be Republican divisions over the budget proposal itself. The effort to write a budget has been stalled for months as defense hawks, deficit watchdogs and appropriators have sparred over where to set spending levels. And while there appears to be a working accord on the House Budget Committee, it remains unclear whether the blueprint can survive a floor vote.

Members of the hard-right House Freedom Caucus have been pushing for more aggressive long-term spending cuts in reconciliation. The group’s leader, Rep. Mark Meadows (R-N.C.), told reporters last week that the numbers in the draft budget could not pass the House, calling the proposed $203 billion in mandatory spending cuts over the coming decade a relative pittance in a federal budget that already approaches $4 trillion in yearly spending.

Conservatives are also pushing House GOP leaders for more specificity on the tax reform bill — in particular, an assurance that a proposal to tax imported goods known as border adjustment will not be included.

Moderates, meanwhile, are staging a revolt of their own. Twenty members of the centrist Tuesday Group signed a letter last month objecting to even $200 billion in mandatory spending cuts, arguing they are “not practical” and would “make enacting tax reform even more difficult than it already will be.”

They are also pushing for budget talks with Democrats, who maintain significant leverage in federal spending: Republicans are proposing to exceed defense spending caps enacted under the 2011 Budget Control Act each year until the measure expires in 2021. Adjusting those caps will require a bipartisan agreement to pass the Senate.

Senate Republicans have yet to draw up a budget blueprint of their own.

House Republican leaders have whistled past questions about the practicality of the spending levels they are proposing and instead have made the case to rank-and-file House members that passing the budget resolution — because of the reconciliation instructions — represents the only way to ensure a successful tax bill.

“We can move forward with an optimistic vision for the future, and this budget is the first step in that process,” Black said. “This is the moment to get real results for the American people. The time for talking is over, now is the time for action.”

Damian Paletta contributed to this report.

Two more Senate Republicans oppose health-care bill, leaving it without enough votes to pass

Two more Senate Republicans have declared their opposition to the latest plan to overhaul the nation’s health-care system, potentially ending a months-long effort to make good on a GOP promise that has defined the party for nearly a decade and been a top priority for President Trump.

Sens. Mike Lee (Utah) and Jerry Moran (Kan.) issued statements declaring that they would not vote for the revamped measure. The sudden breaks by Lee, a staunch conservative, and Moran, an ally of Senate Majority Leader Mitch McConnell (R-Ky.), rocked the GOP leadership and effectively closed what already had been an increasingly narrow path to passage for the bill.

They joined Sens. Rand Paul (Ky.) and Susan Collins (Maine), who also oppose it. With just 52 seats, Republicans can afford to lose only two votes to pass their proposed rewrite of the Affordable Care Act. All 46 Democrats and two independents are expected to vote against it.

In a pair of tweets Tuesday morning, Trump decried the defections, called for letting the Affordable Care Act “fail” and vowed to keep pushing for a GOP plan.

“We were let down by all of the Democrats and a few Republicans. Most Republicans were loyal, terrific worked really hard. We will return!” he wrote in the first tweet.

Which GOP senators have concerns with the health-care bill View Graphic Which GOP senators have concerns with the health-care bill

He followed that with: “As I have always said, let ObamaCare fail and then come together and do a great healthcare plan. Stay tuned!”

Republicans, who have made rallying cries against President Barack Obama’s 2010 health-care law a pillar of the party’s identity, may be forced to grapple with the law’s shift from a perennial GOP target to an accepted, even popular, provider of services and funding in many states, which could make further repeal revivals difficult.

Meanwhile, Trump and other Republicans will confront a Republican base that, despite fervent support for the president, still seeks a smaller federal government and fewer regulations.

All of these forces remained vexing factors Monday as senators bailed on the bill. And no evident solution was offered by the White House — which has been limited in its sale of the GOP plan — or from McConnell, for how to bring together a party in which moderates and conservatives are still deeply divided over the scope of federal health-care funding and regulations.

McConnell did announce late Monday that he plans to push for a vote in the coming days anyway, but with a catch: senators would be voting to start debate on the unpopular House-passed bill. McConnell has promised to amend the bill to a pure repeal, but with no guarantee that such an amendment would pass.

“In addition to not repealing all of the Obamacare taxes, it doesn’t go far enough in lowering premiums for middle class families; nor does it create enough free space from the most costly Obamacare regulations,” Lee said in a statement.

Moran said the bill “fails to repeal the Affordable Care Act or address healthcare’s rising costs.”

Sen. John McCain (R-Ariz.) at the Capitol in May. (Melina Mara/The Washington Post)

The two senators timed the release of their statements and made clear that modest tinkering around the edges of the legislation drafted by McConnell would not be enough to meet their demands.

They joined a pair of GOP colleagues in calling for a complete redrawing of the legislation that would take many months, short-circuiting McConnell’s wish to end the debate this month.

The news threw the effort to pass the legislation into turmoil, with additional Republicans weighing in on Twitter about a flawed process that must take a new direction. Trump tweeted that “Republicans should just REPEAL failing ObamaCare now work on a new Healthcare Plan.”

Sen. Lindsey O. Graham (S.C.) called for a “new approach” while Rep. Mark Meadows (N.C.) tweeted, “Time for full repeal.” White House aides, meanwhile, said they still plan to press ahead.

The setbacks appear to have left McConnell and House Speaker Paul D. Ryan (R-Wis.) with few good options. Conservatives have suggested moving a bill that would simply repeal the Affordable Care Act and set up a timeline of several years to figure out how to replace it, a politically risky move that also might lack support to pass.

Another move, which McConnell threatened recently, would be to work with Democrats to prop up the insurance exchange markets that have been imploding in some states — which probably would win passage but would infuriate the conservative base that has been calling for the end of the Affordable Care Act.

“Regretfully, it is now apparent that the effort to repeal and immediately replace the failure of Obamacare will not be successful,” McConnell said in a statement released late Monday. He revealed plans to move forward with a vote in the coming days anyway, in some ways daring his Republican opponents to begin debate and open the legislation up to amendments.

Democrats quickly jumped at the opportunity to declare the effort dead.

“This second failure of Trumpcare is proof positive that the core of this bill is unworkable,” said Minority Leader Charles E. Schumer (N.Y.). “Rather than repeating the same failed, partisan process yet again, Republicans should start from scratch and work with Democrats on a bill that lowers premiums, provides long-term stability to the markets and improves our health-care system.”

Republican leaders had returned to the Capitol on Monday still pledging to press ahead with plans to pass a far-reaching overhaul, but the day had begun with uncertainty as the health of Sen. John McCain put the future of the flagging effort deeper in doubt.

In a speech on the Senate floor, McConnell said that he had spoken with McCain (R) on Monday morning and that “he’ll be back with us soon.” The Arizonan is recovering from surgery to remove a blood clot above his left eye that involved opening his skull.

McConnell had delayed action on the health-care bill until ­McCain’s return in hopes that he could be persuaded to vote yes. That hope faded after Lee’s and Moran’s announcements, however, with McCain issuing a statement from Arizona calling for a fresh, bipartisan start.

“One of the major problems with Obamacare was that it was written on a strict party-line basis and driven through Congress without a single Republican vote,” McCain said. “As this law continues to crumble in Arizona and states across the country, we must not repeat the original mistakes that led to Obamacare’s failure.”

In addition, Sen. Ron Johnson (R-Wis.) hinted Monday that he might vote against advancing the measure to floor debate — departing from his posture last week.

McCain, 80, is awaiting results of tissue pa­thol­ogy reports “pending within the next several days,” the hospital treating him said in a statement over the weekend. He will be away from the Senate for at least the rest of the week. A ­McCain spokeswoman had no further update on his condition Monday.

Graham, perhaps McCain’s closest friend in the Senate, spoke to him by phone as he was walking to the Senate chamber for a vote Monday evening. The two had an animated conversation, and Graham said McCain was “dying to get back.”

“They were doing a routine checkup and they found the spot and it looks like everything is going to be A-okay,” Graham said. He said McCain’s doctors “don’t want him to fly for a week, adding, “I think he would walk back if they would let him.”

The cause of McCain’s blood clot remained unclear Monday. The most common causes of clots in the head, especially for older people, are falls, car crashes and other incidents that cause traumas, even minor ones, said Elliott Haut, a trauma surgeon at the Johns Hopkins University School of Medicine. By one estimate, 1.7 million people suffer traumatic head injuries each year, with motor vehicle accidents the leading cause and blood clots that affect the brain a common effect.

Traumas can cause blood to leak out of small vessels in two locations in the head: between the brain and a tough, fibrous layer known as the dura, causing “subdural hematomas,” and between the dura and the skull, causing “epidural hematomas.”

“People die of these every day,” Haut said in an interview, emphasizing that he could not speak about McCain’s health, because he had no details of the case.

Another possibility is that the clot is related to McCain’s history of melanoma, a dangerous form of skin cancer that can spread to other organs, including the brain, and form new tumors. Haut said that is much less likely but not impossible. Diagnosis of a clot in the head requires a CT scan, and it often follows symptoms such as headaches or blurred or changed vision, he said.

Senate Republicans have been under self-imposed pressure to complete their work on health care. As they have struggled to show progress, McConnell has said he would keep the chamber in session through the first two weeks of August, postponing the start of the summer recess period to leave time to work on other matters.

Key Republican senators — and the GOP governors they turn to for guidance — have raised concerns about how the bill would affect the most vulnerable people in their states. Private lobbying by the White House and Senate GOP leaders has not mollified them.

Johnson said Monday that last week he was “strongly in favor” of taking a procedural vote allowing the bill to advance to floor debate. But he said he was unhappy with recent comments by McConnell that the bill’s deepest Medicaid cuts are far into the future and are unlikely to take effect anyway.

Johnson said he read the comments in The Washington Post and confirmed them with other senators. He said he planned to talk to McConnell about it Tuesday at the weekly GOP policy lunch. In a statement late Monday, McConnell responded: “I prefer to speak for myself, and my view is that the Medicaid per capita cap with a responsible growth rate that is sustainable for taxpayers is the most important long-term reform in the bill. That is why it has been in each draft we have released.”

New York Attorney General Eric Schneiderman, a Democrat, threatened Monday to sue the federal government if the health-care bill becomes law. The measure “isn’t simply unconscionable and unjust. It’s unconstitutional,” he wrote on Twitter.

The Schumer letter also asks that GOP leaders not move ahead with the bill until the nonpartisan Congressional Budget Office releases a complete score on it. The CBO had been expected to release its findings as soon as Monday, but that did not happen. A GOP aide, who spoke on the condition of anonymity to discuss the matter candidly, said a release later this week was possible but not certain.

The CBO has been projecting what the bill would do to insurance coverage levels, premium costs and the federal budget deficit. Having an unfavorable report in the public domain for an extended period of time with an uncertain date for a vote would fuel critics’ argument against the bill, making it harder for McConnell to round up votes for it.

A CBO report on an earlier version of the legislation projected that it would result in 22 million fewer Americans with insurance by 2026 than under current law. It predicted that the measure would reduce the budget deficit by $321 billion over the same period. On average, premiums would first rise, then fall under the measure, the CBO projected.

Neither a McConnell spokesman nor the CBO said when the new report would be released or why it was not released Monday.

White House officials have been seeking to cast doubt on the findings from the CBO and other independent analyses of the bill. But some key Republicans responded with skepticism.

Over the weekend, influential Republican governors said they were not sold, even after talking privately with the officials during the National Governors Association’s summer meeting.

Several key GOP senators have voiced concerns about the measure’s long-term federal spending cuts to Medicaid. Others have said the bill would not go far enough in overhauling the Affordable Care Act. The opposing pressures have left McConnell in a tough position in which he has struggled to find a solution.

In the meantime, Senate Republican leaders plan to focus on trying to confirm more Trump administration nominees and some less far-reaching legislative goals. As they do, they will be watching for updates on McCain’s condition.

“Following a routine annual physical,” the Mayo Clinic Hospital in Phoenix said Saturday, McCain “underwent a procedure to remove a blood clot from above his left eye on Friday, July 14.” The hospital added that “surgeons successfully removed the 5-cm blood clot during a minimally invasive craniotomy with an eyebrow incision.”

Acute subdural hematomas can be fatal half the time and even more often in older people. They can also cause strokes. Unlike clots in the legs and lungs, they must be treated through surgery, rather than blood thinners, Haut said.

In 2009, actress Natasha Richardson died of the effects of an epidural hematoma after declining medical attention following a fall while skiing.

It is not known whether McCain takes blood thinners, but those can make it more likely that blood will escape from vessels after a trauma, Haut said.

Evan Wyloge in Phoenix and Paul Kane, Robert Costa, Kelsey Snell, Abby Phillip and William Branigin in Washington contributed to this report.

Why Having a Video Marketing Strategy is Important for Marketers

This column is authored by Laura Lewis, Business Head, Streamhash.com

video marketingThere is a huge deluge of video content on social media platforms and popular video hosting services such as YouTube. The upbeat news is that many digital marketers have realized the importance of live video strategy that can grant opportune times. However, there still remains a good chunk of content marketers who focus solely on lengthy blog posts and not on videos.  And when it comes to the reasons why certain adamant content marketers seldom focus on live video strategy, even the pundits don’t venture a guess. It is in this backdrop I would like to elucidate the importance of live video strategy.  I shall also describe why you should own a live streaming software turnkey. And yes, this article also throws insights on video marketing strategy which you can use in social media as well.

Videos Take Your Product Sales to the Highest Gear

The trigger in most cases is a landing page which cajoles audiences to buy your products or opt for your service. Landing pages with videos are known to increase your conversions by as high as 80%. One of my prospective clients owns 7 websites, each pertaining to a different category. He ensures that landing pages are deployed with videos. All the initiatives have helped him gain high paying customers.

It is a known fact that infographic content is easy to comprehend. Video content is the easiest to understand.

To understand the importance of live video strategy, we recently conducted a survey by soliciting responses of ten thousand respondents.

To not get encumbered and subsequently disillusioned by the trends, we resorted to the following sampling methods:

  1. Snowball Sampling
  2. Simple Random Sampling
  3. Cluster Sampling
  4. Systematic Sampling
  5. Multistage Sampling
  6. Stratified Sampling

My team of Business Intelligence Executives and Market Research Analysts overhauled the surveys and came up with the following brownie insights:

  1. Brands that showcase poor quality videos are bound to nurture negative perceptions in the minds of audiences. Nearly 63.5% of the respondents agreed to this proposition.
  2. Videos incorporated in landing pages boost conversions by more than 80%. This fact was stated in the earlier paragraph.
  3. Not so long ago, I advised my clients to embed videos in emails. Well, the suggestion was a consequence of more than 10 years of experience in digital marketing. I wasn’t surprised when my clients asserted that videos increased click-through-rate by 300 percent.
  4. Many businesses fail to track brand association. We informed our respondents of cross sectional surveyto keep an eye on brand association. It was a pleasant surprise when the survey report threw an absolute stunner: Videos increase brand association by 150%
  5. I would like to make yet another astute observation–More than 80% of audiences prefer watching a live product demonstration rather than going through volumes and volumes of text.

Videos Yield Great ROI

Let me disclose this with incredible honesty: Video production is one of the toughest jobs. You should take care of quality. To deftly avoid low latency snags, it is important to have high bandwidth. Moreover, professional HD camera should be with a very good live streaming software. The good news is that video production entails one-time investment. Barring bandwidth costs, recurring costs are nil.

Thanks to many online video editing tools which are available at affordable rates, businesses can edit videos with effortless ease. Coming to the survey, 75% of the respondents opined that live video strategy yields great ROI. Quantification of ROI gains is beyond the scope of this article.

Ballyhoo is nothing, Trust is everything

Videos galvanize trust which in-turn fosters long term relationships. The very foundation of conversion funnel in sales hinges on trust. Elite audiences who trust your venture will advocate for your products. Let me bring this fact to your notice- Elite audiences often spearhead social media campaigns which ignite emotions of all and sundry. Hence, never ever think of diluting your brand by creating poor quality videos.

The bottom line is that if you simply engage in extravagant fuss without focusing on building trust, your venture will not find resonance with your prospective clients. The fact that 65% of respondents asserted that videos infuse confidence in their minds is absolutely incorruptible.

Video is Indispensable in this Social Media World

McKinsey’s Social Media Marketing Industry report states that more than 60% of social marketers used videos in 2015. In 2016, the number rose to 73%.  Social Media pundits predict that this figure is bound to touch 90% by the end of 2017. The fact that social networking sites have made it easier for content marketers to focus on videos is an upbeat news. For instance, Facebook has launched 360 degree view. Also, there is a popular video centric app for teenagers called Life Stage. It was developed to combat the ever growing popularity of Snapchat among teenagers. Facebook’s Livevideo feature is known to many. Twitter’s take on live video streaming is Periscope. Instagram’s 60-seconds video feature lends a fillip to the fraternity of content marketers. Instagram’s Stories is yet another popular video feature which requires a special mention.

And the undisputed video social networking giant YouTube has been the apple’s eye of the entire entertainment industry. People love sharing informative and insightful content. Most importantly, people like sharing emotional and entertaining content and social media platforms are known to facilitate sharing. Remember, if the number of shares is high, traffic to your website will be high.

Live Videos can help you tap Mobile users

Mobile consumption is increasing at a phenomenal rate. With the number of smartphone users increasing by leaps and bounds, the size of your live video audiences is bound to get bigger and bigger. According to a report released by the world’s most popular search engine company Google, smartphone users are twice as likely as TV viewers to develop personal rapport with brands. And yes, smartphone users are 1.4 times as likely as desktop viewers to develop personal connection with brands. Brands and businesses should comprehensively capitalize this fact.

Live Videos Engage Even the Laziest Audience

The best thing about lazy audiences is that there is no best thing. Live streaming videos are capable of engaging lazy audiences. Don’t take me wrong- the average customer is lazy. He doesn’t have enough patience to go through lengthy product descriptions and voluminous modules. This is where live videos can come extremely handy.

Live Video Marketing is Affordable

Contrary to the popular opinions, video marketing is just getting cheaper and a lot more affordable. With platforms and video production tools galore, it all boils down to choosing the right live streaming software to muster audiences to your venture.

Video Marketing Strategies for Social Media

Here is a brief on video marketing strategies for social media:

  1. Leverage YouTube

What’s the world’s biggest video search engine? It’s a no-brainer. Create all the possible following types of videos and leverage YouTube to the fullest:

  • Tutorial videos
  • Product demo videos
  • Webinars
  • Instructional videos
  • Event Videos
  • Real Time videos
  • Interview videos
  • Entertainment videos

For your audiences to subscribe to your YouTube channel, you should provide gripping content. Also, it is imperative to update channel feed on a regular basis. Needless to say, you will be at a great disadvantage if you fail to share your videos to popular social networking platforms

  1. Video Ads

Video ads are of two types:

  • Demand Generation
  • Demand Fulfillment

Facebook Ads come under the broad umbrella of demand generation ads. On the other hand, Google search engine ads come under the broad umbrella of demand fulfillment ads. If your unique product or value offering creates demand, you should resort to Facebook Ads. If there is already demand for your existing products or services and if you intend to gain further traction, you should resort to Google search engine ads. Facebook posts that include a video have an exceptional track record of 100% more engagement.

  1. Capitalize on User-Generated Content

In the world of social media and digital marketing, perception is reality.It is therefore important to know what your customers think of your brand / venture. Conduct Facebook polls and Twitter campaigns. Ask them to create testimonial videos. Put the best testimonial videos on your website’s landing page. If you are a packaging or a drop shipping company, ask your viewers to send unboxing videos. This tactic also works for electronic companies like Sony, Samsung etc. It is a memorable experience to know what goes in a customer’s mind when he / she is unboxing a packaged electronic good.

  1. Become and Aficionado of Instagram and Snap Chat

Instagram and Snap Chat are the most brand-friendly social platforms. To keep rocking, you should create a short 10 seconds video to promote flash sales. At the end of the videos, do not forget to embed a small link that directs viewers to your website.

Reasons to Own a Popular Live Streaming Software

Before buying a live streaming software, take cognizance of the following factors:

Monetization

Live streaming software scripts are aesthetically designed to support multiple monetization options such as:

  • Subscriptions
  • Ads
  • Pay per View
  • Sponsorships

Low Latency

Choose that live streaming software which uses Kurento based media streaming. This type of media streaming minimizes latency.

User Engagement Analytics

The built-in user engagement module is like no other. Not only does it provide insights on which videos performed well and which did not, it throws insights on behavioral patterns of users.

Chat and Comment

Want to chat with your darling audiences? Chat box makes your task simple and easy. The ‘Comments’ feature resembles Periscope’s Comments feature in many ways. This feature has been incorporated to increase the Google ranking of this website.

Social Login

Social login buttons enable users to login through their respective Facebook, Twitter and Instagram accounts. Sharing videos has never been this easy before.

Amid uncertainty about McCain’s health, Senate returns with GOP agenda in flux

Senators started returning to the Capitol on Monday with the Republican agenda in a state of flux after GOP leaders scrapped their plans to vote on a sweeping health-care overhaul this week.

At the center of the uncertainty is Sen. John McCain (R-Ariz.), who is recovering at home from surgery to remove a blood clot above his left eye that involved opening his skull.

Without McCain in the Senate, Majority Leader Mitch McConnell (R-Ky.) lacks the votes he needs to proceed with a bill to revamp major parts of the Affordable Care Act. So he has put it off until after McCain returns.

But when that would happen was not clear Monday afternoon. McCain, 80, is awaiting the results of tissue pa­thol­ogy reports “pending within the next several days,” the hospital treating him said in a statement over the weekend. A McCain spokeswoman had no further update on his condition Monday.

The most common causes of blood clots in the head, especially for older people, are falls, car crashes and other events that cause traumas, even minor ones, said Elliott Haut, a trauma surgeon at the Johns Hopkins University School of Medicine. By one estimate, 1.7 million people suffer traumatic head injuries each year, with motor vehicle accidents the leading cause and blood clots that affect the brain a common effect.

Traumas can cause blood to leak out of small vessels between the brain and a tough, fibrous layer known as the dura, causing “subdural hematomas” and others between the dura and the skull, known as “epidural hematomas.”

“People die of these every day,” Haut said in an interview, emphasizing that he could not speak about McCain’s health because he had no details of the case. Blood clots as small as a half-centimeter are worrisome, he said. Epidural hematomas are less often fatal.

Another possibility is that the clot is related to McCain’s history of melanoma, a dangerous form of skin cancer that can spread to other organs, including the brain, and form new tumors. Haut said that is much less likely but not impossible. Diagnosis of a clot requires a CT scan, which can follow symptoms such as blurred vision, headaches or a change in vision, he said.

Democrats are pressuring Republicans to use the delay in the Senate to hold public hearings on the controversial GOP health-care bill. All 48 members of the Democratic caucus — along with two Republicans — oppose the legislation.

“This will allow members to hear unfiltered and unbiased analysis of how the bill will affect their states and the health and financial security of the constituents they represent, including the impact of Medicaid cuts to vulnerable populations like children, people with disabilities, and people with pre-existing conditions,” wrote Senate Minority Leader Charles E. Schumer (D-N.Y.) and two other leading Democratic senators in a letter to McConnell and a pair of GOP committee chairmen.

The letter also asks that GOP leaders not move ahead with the bill until the nonpartisan Congressional Budget Office releases a “complete score” on it. The CBO had been expected to release its findings as soon as Monday. But a GOP aide said that would not happen. The aide, granted anonymity to speak candidly, said a release later this week was possible but not certain.

The CBO has been projecting what the bill would do to insurance coverage levels, premium costs and the federal budget deficit. Having an unfavorable report in the public domain for an extended period of time with an uncertain date for a vote would fuel critics’ argument against the bill, probably making it harder for McConnell to round up votes for it.

A CBO report on an earlier version of the legislation projected it would result in 22 million fewer Americans with insurance by 2026 compared with under current law. It predicted that measure would reduce the budget deficit by $321 billion over the same period. On average, premiums would first rise, then fall under the measure, the CBO projected.

A McConnell spokesman and the CBO did not immediately respond to requests for comment on when the report was expected and why it would not be released Monday.

White House officials have been seeking to cast doubt on the findings from CBO and other independent analyses of the bill. But some key Republicans have responded to their pitch with skepticism.

Over the weekend, influential Republican governors said they were not sold even after talking privately with the officials during the National Governors Association summer meeting.

In an interview broadcast Sunday on NBC’s “Meet The Press,” Senate Majority Whip John Cornyn (R-Tex.) said the Senate would vote on health-care “as soon as we have a full contingent of senators.”

But when that will happen depends on the severity of McCain’s condition. Until that is known, Senate Republican leaders plan to focus on trying to confirm more Trump administration nominees and some less sweeping legislative goals.

“Following a routine annual physical,” the Mayo Clinic Hospital in Phoenix said Saturday, McCain “underwent a procedure to remove a blood clot from above his left eye on Friday, July 14.” The hospital added that “surgeons successfully removed the 5-cm blood clot during a minimally invasive craniotomy with an eyebrow incision. Tissue pathology reports are pending within the next several days.”

Acute subdural hematomas can be fatal half the time and even more often in older people. They can also cause strokes. Unlike clots in the legs and lungs, they must be treated through surgery, rather than blood thinners, Haut said.

In 2009, actress Natasha Richardson died of the effects of an epidural hematoma after declining medical attention following a fall while skiing.

It’s not known whether McCain takes blood thinners, but those can make it more likely that blood will escape from vessels after a trauma, Haut said.

Without McCain in the Senate, McConnell can count on at most 49 votes to move ahead on the health-care bill. Along with all of the Democrats, Sens. Rand Paul (R-Ky.) and Susan Collins (R-Maine) oppose it. Spokespeople for the two Republicans confirmed they still intend to vote against bringing the bill to the Senate floor.

If Republicans can round up 50 votes, Vice President Pence can break a tie in their favor.

Beyond Collins and Paul, other Republican senators have expressed reservations about the bill — including McCain. It’s far from clear that McConnell will be able to convince enough Republicans to vote for it.

Several key GOP senators have voiced concerns about the measure’s long-term federal spending cuts to Medicaid. Others have worried the bill does not go far enough in going after the ACA. The opposing pressures have left McConnell in a tough position in which he has struggled to find a solution.

The Daily 202: Only 1 in 4 Americans strongly support Trump

Donald Trump walks across the South Lawn last night after arriving back at the White House on Marine One from a weekend at his golf club in New Jersey. (Manuel Balce Ceneta/AP)

With Joanie Greve and Breanne Deppisch

THE BIG IDEA: President Trump is not Teflon, and the conventional wisdom that “nothing matters” is wrong.

fresh Washington Post/ABC News poll underscores the softness of Trump’s support as he prepares to mark six months in the White House on Thursday.

It also highlights a growing intensity gap. Support for the president is more tepid, but opposition is increasingly inflamed.

The president’s overall approval rating has slipped to 36 percent from 42 percent in April. For context, George W. Bush and Barack Obama both held 59 percent approval ratings in Post/ABC polls conducted around their six-month anniversaries.

Media coverage often focuses on how rank-and-file Republicans, as well as elected officials, continue to stand behind Trump. While true, a close examination of the results suggests that no more than 1 in 4 Americans believe passionately in him or his presidency at this juncture.

Trump’s disapproval rating has risen to 58 percent in the national survey, which was conducted last Monday through Thursday. Overall, 48 percent disapprove strongly of how he’s doing. But while 36 percent approve of Trump overall, only 25 percent approve strongly.

Consider the partisan breakdown: 82 percent of self-identified Republicans approve of how Trump is doing, including 62 percent who approve strongly. Meanwhile, 85 percent of Democrats disapprove of Trump, but a larger 75 percent disapprove strongly.

Where Trump really differs from Obama is that his approval leans more heavily on strong backers. Obama’s average “strong” approval was 28 percent during his presidency, not much different than Trump today. But Obama averaged 21 percent “somewhat” approval, 10 points higher than Trump.

Across the battery of questions in the survey, Trump’s hardcore base of support appears to be about a quarter of the public, give or take:

  • 24 percent say that, since taking office, Trump has “acted in a way that’s fitting and proper for a president of the United States.” Seventy percent say Trump has acted in a way that is “unpresidential.”
  • 24 percent approve of Trump’s use of Twitter. Just 13 percent strongly approve. Two-thirds disapprove of the president’s use of social media, and 53 percent strongly disapprove.
  • Compared with previous presidents, 23 percent think “Trump is doing a better job than most.” While 17 percent say he’s doing a “much better” job, 38 percent think he’s doing “much worse.”
  • 3 in 10 believe Trump is “a positive role model for young people.” For perspective, 18 percent said the same of Bill Clinton in a Post/ABC poll conducted the week after the salacious Starr Report was released in 1998.
  • 27 percent think “America’s leadership in the world has gotten stronger” under Trump.
  • 26 percent believe it was appropriate for Trump’s son, Donald Jr., to meet last summer with a Russian lawyer who said she had damaging information about Hillary Clinton. (This includes just less than half of Republicans.)
  • Despite all evidence to the contrary, just over 3 in 10 Americans still do not think the Russian government tried to influence the outcome of last fall’s U.S. presidential election.
  • While 34 percent trust Trump to negotiate on America’s behalf with other world leaders, only 19 percent trust him “a great deal.” The other 15 percent trust him just “a good amount.” Two-thirds of the country does not trust Trump at all in negotiations, which is remarkable when you think back to how heavily he emphasized his negotiating skills during the campaign.
  • On health care, 24 percent favor the Republican plan over Obamacare. Seventeen percent “strongly” favor the GOP plan, which was not explained in detail.

Would you say that the more you hear about Trump, the more you like him? Or the more you hear about Trump, the less you like him? Asked that question, roughly 3 in 10 adults said more. Nearly 6 in 10 said less.

The poll, based on a sample of more than 1,000 adults, has a margin of sampling error of plus or minus 3.5 percentage points.

— Responding on Twitter, Trump said his 36 percent approval rating – which he rounded up to 40 percent – “is not bad at this time.” But he also attacked the Post-ABC poll as “just about the most inaccurate poll around election time!” In fact, The Post and ABC’s final poll was well within the sampling error and correctly showed Clinton ahead in the national popular vote.

Trump waves to the crowd during the U.S. Women’s Open golf tournament at his golf course in New Jersey. (Kelvin Kuo/USA Today Sports)

— What Americans love and hate about Trump: A job approval rating can be an unsatisfyingly vague barometer. What exactly are people thinking when they say they approve or disapprove of the way a president is handling his job? Our new poll included an open-ended question asking Americans what they have either liked or disliked most about his presidency so far.

The most common answer for why people think Trump is doing a good job was “strong leadership,” a variation of which was offered by 11 percent. “Speaking his mind” and “not being politically correct” was a close second, at 9 percent. “In total, 30 percent of Trump approvers mentioned his overall leadership or personality traits when asked what they approve of most. But a somewhat larger group of Trump approvers, 40 percent, mentioned a policy-related reason for approving of Trump’s performance,” pollster Scott Clement explains. “Some 7 percent said foreign affairs, while 6 percent apiece cited the economy, creating jobs (and) preventing illegal immigration … Slightly fewer mentioned fighting terrorism (or) his efforts on health care legislation.”

Americans who disapprove of Trump focused heavily on the president’s personal and character traits. “Topping the list of non-policy criticisms is the way Trump talks and acts (13 percent), laments about him not being informed or knowledgeable (12 percent), while another 12 percent mentioned concerns about lies, false statements or general dishonesty,” Scott writes in a story that just published. “Among disapprovers who named issues as their biggest criticism, the most common were immigration (8 percent) and health care (7 percent), the travel ban at 3 percent and others at 2 percent or less. Altogether, 46 percent of Trump disapprovers criticized something about his personality, honesty or style, while 25 percent mentioned a policy-related concern.

The country may seem hopelessly divided, but the people who strongly approve and disapprove of Trump have something in common: When asked what they love or hate most about the president, 12 percent of strong approvers and 14 percent of strong disapprovers volunteered “everything.”

WHILE YOU WERE SLEEPING:

Secretary of State Rex Tillerson meets with the emir of Qatar, Sheikh Tamim Bin Hamad Al Thani, at the Sea Palace in Doha, Qatar, last week. (Alexander W. Riedel/State Department via AP)

— U.S. intelligence officials believe the United Arab Emirates orchestrated the hacking of the Qatari government’s news and social media sites to post incendiary quotes attributed to the country’s ruler that were then used as a justification to blockade Qatar. Karen DeYoung and Ellen Nakashima report: “The hacks and posting took place on May 24, shortly after President Trump completed a lengthy counterterrorism meeting with Persian Gulf leaders in neighboring Saudi Arabia and declared them unified. Citing the emir’s reported comments, the Saudis, the UAE, Bahrain and Egypt immediately banned all Qatari media. They then broke relations with Qatar and declared a trade and diplomatic boycott. … In a statement released in Washington by its ambassador, Yousef al-Otaiba, the UAE said the Post article was ‘false.’ … The conflict has also exposed sharp differences between Trump — who has clearly taken the Saudi and UAE side in a series of tweets and statements — and (Rex) Tillerson, who has urged compromise and spent most of last week in shuttle diplomacy among the regional capitals that has been unsuccessful so far…

« Officials became aware last week that newly analyzed information gathered by U.S. intelligence agencies confirmed that on May 23, senior members of the UAE government discussed the plan and its implementation. The officials said it remains unclear whether the UAE carried out the hacks itself or contracted to have them done. The false reports said that the emir, among other things, had called Iran an ‘Islamic power’ and praised Hamas. »

GET SMART FAST:​​

  1. Iran sentenced a Chinese-American student accused of espionage to 10 years in prison. The harsh punishment of the Princeton graduate student is certain to raise tensions between Iran and the Trump administration. (Erin Cunningham and Carol Morello)
  2. Seattle Mayor Ed Murray was formally accused by an Oregon child-welfare investigator of having sexually abused his foster son in the 1980s. At the time, Murray was a paralegal who had worked as a counselor to troubled children, including the child he is accused of abusing. (Seattle Times)
  3. Elon Musk called artificial intelligence a “fundamental risk to the existence of human civilization.” The Tesla chief executive suggested at the National Governors Association meeting that states need to begin regulating AI. (Cleve R. Wootson Jr.)
  4. The team of Afghan girls blocked from coming to a robotics competition in the United States because of Trump’s travel ban got a last-minute reprieve when the State Department intervened. They were greeted with deafening applause at the D.C. competition. (Moriah Balingit)
  5. Roger Federer and Garbine Muguruza won Wimbledon. It was a record eighth title for Federer and the first for Muguruza. (Chuck Culpepper and AP

  6. NPR avoided a strike.The organization reached a tentative three-year deal with the union representing its employees on Saturday night. (Politico)  

  7. New research suggests that the stress of poverty and racism raises the risk of dementia among African Americans. Scientists found risk factors that disproportionately apply to African Americans, including poor living conditions and stressful life events like the death of a sibling, have severe consequences for brain health. (Fredrick Kunkle)
  8. A group of Pennsylvania nuns started an outdoor chapel at the site of a planned pipeline construction. The move sets the nuns up for a legal fight against the energy company building the pipeline. (Julie Zauzmer)
  9. British doctors removed 27 contact lenses from one patient’s eye. The patient had worn monthly lenses for about 35 years and — surprisingly — hadn’t complained of eye irritation, other than that connected to her planned cataracts surgery. She — not surprisingly — reported increased comfort after the dozens of lenses were removed. (NPR)

WHAT THE WHITE HOUSE WANTS TO TALK ABOUT THIS WEEK:

— “President Trump, whose company outsources the manufacturing of many of its products to overseas factories, is unveiling ‘Made in America’ week at the White House to promote products made in the United States,” Philip Rucker reports. “In keeping with the ‘America First’ theme of Trump’s inauguration, the administration will highlight U.S. manufacturing in the coming week, the latest of its theme weeks orchestrated by aides to bring discipline to the White House and focus Trump’s schedule and message on a set of policies. … Trump’s advisers also hope that by highlighting U.S. manufacturing they can underscore the need to overhaul the nation’s tax code, including substantially reducing the corporate tax rate.”

Peter Navarro. (Photo by Leonard Ortiz/The Orange County Register)

— Front and center will be Trump’s trade adviser Peter Navarro, who has dragged the president even more to the right on trade issues. Nancy Cook and Andrew Restuccia with one Politico’s top stories: “Navarro has earned a reputation for stalking the halls of the West Wing at night and on the weekends to find a moment to slip into the Oval Office to privately discuss trade with the president, according to one White House official and a close adviser to the administration. It’s his way of maintaining influence through proximity. His clout, dating back to the campaign, has informed the president’s thinking on everything from NAFTA to new lumber tariffs to potential trade restrictions on steel and aluminum … He has since pulled the president so far right on trade that more moderate aides worry his proposals could launch a global trade war if Trump takes them too seriously.” 

ANOTHER BUMP IN ROAD TO A HEALTH-CARE VOTE:

— With no votes to spare, Mitch McConnell postponed plans late Saturday night for a key vote on his health-care bill after John McCain announced that he will be at home in Arizona this week recovering from surgery to remove a blood clot from above his left eye.

— The delay caused by McCain’s absence may be longer than initial reports implied. “A statement released by Mr. McCain’s office on Saturday had suggested that he would be in Arizona recovering for just this week, but neurosurgeons interviewed said the typical recovery period could be longer,” the New York Times’ Denise Grady and Robert Pear report.

— Despite the hurdles, McConnell’s second-in-command vowed that there would be a vote. The New York Times’ Robert Pear reports: “‘I believe as soon as we have a full contingent of senators, that we’ll have that vote,’ the No. 2 Senate Republican, John Cornyn of Texas, said on NBC’s ‘Meet the Press’ … The timing of the Senate vote is crucial … Moreover, the Senate schedule will soon be packed with other legislation … In addition, Republicans are eager to cut taxes and simplify the tax code … Mr. Cornyn acknowledged that ‘there’s uncertainty about what the final outcome will be.’ Asked what would happen if the bill did not pass, he said: ‘I assume we’ll keep trying. But at some point, if Democrats won’t participate in the process, then we’re going to have to come up with a different plan.’”

— The delay, combined with continuing complaints about McConnell’s bill from its Republicans opponents, further imperiled the legislation’s prospects. Elise Viebeck reports: “A vocal conservative opponent of the measure, Sen. Rand Paul, predicted the delay would strengthen critics’ position by giving them more time to mobilize against the bill … The bill’s dramatic cuts to the Medicaid program are a significant concern for [Republican] governors such as [Nevada’s Brian] Sandoval as well as moderate senators such as Susan Collins (R-Maine) … ‘This bill imposes fundamental, sweeping changes in the Medicaid program, and those include very deep cuts that would affect some of the most vulnerable people in our society, including disabled children and poor seniors,’ Collins said … Collins estimated Sunday that there are eight to 10 Republican senators with ‘serious concerns’ about the bill. ‘At the end of the day, I don’t know whether it will pass,’ she said.”

— Administration officials attempted to convince Nevada’s Gov. Sandoval to support the Senate bill during the National Governors Association meeting over the weekend, but their efforts failed. Sean Sullivan and Dan Balz report from Providence, R.I.: “More than any other Republican in the country right now, the centrist governor of Nevada could hold the power to sink or salvage the health-care bill … The Trump administration mounted a full-court effort here … recognizing the resistance not only by Sandoval but other Republican governors who are potentially influential with their state’s senators. Despite a heavy public and private effort, however, the administration appeared to have changed no minds — and may even have hardened some of the opposition … Some Democratic colleagues who know Sandoval well are deeply skeptical that he will support the Senate bill.” Why this matters: Nevada GOP Sen. Dean Heller, who is up for reelection next year, appeared with Sandoval when announcing his opposition to the Senate’s original draft. Heller’s vote seems directly tied to Sandoval’s position, and, if Heller votes no, that will probably be enough to sink the entire bill.

Amy Goldstein has a great story this morning on Nevada’s rural counties, where health care has been revolutionized by the Medicaid expansion: “The stakes in this land of dusty winds and scarce jobs attest to the special vulnerability of rural communities to the health-care politics of Washington. The toehold that insurance has gained, even here in strong Trump country, suggests why [Heller] became an early, overt critic of what his Republican Party leaders want to do. It also explains why even sustained pressure from the White House has not altered Gov. Brian Sandoval’s opposition to the Senate’s bill.”

— Police are investigating a break-in at Heller’s Las Vegas office on Saturday, the Las Vegas Review-Journal reports.

— Revenge watch, Jeff Flake edition. Politico’s Alex Isenstadt reports: “The White House has met with at least three actual or prospective primary challengers to Arizona Sen. Jeff Flake in recent weeks, a reflection of Donald Trump’s strained relations with the senator and the latest sign of the president’s willingness to play hardball with lawmakers who cross him — even Republican incumbents … The bad blood between Trump and Flake dates back to the 2016 presidential race, when Flake was frequently critical of the president … An administration-backed primary challenge to Flake would also further inflame tensions with [McConnell], who over the last several weeks has had several run-ins with the White House over political planning.

— If McConnell passes a bill through the Senate, count on it becoming law, Paul Kane reports: “At least that’s the assessment of two key House negotiators, one from the conservative and one from the moderate flank. ‘I have no doubt in my mind that if it passes the Senate — in something close to what it’s like now — that it will pass the House,’ said Rep. Tom MacArthur (R-N.J.), a moderate who negotiated portions of the bill that passed the House in early May. His conservative counterpart, Rep. Mark Meadows (R-N.C.), called the latest Senate version ‘a step in the right direction’ and suggested it would ‘have to be a big move’ away from the current draft to sink the bill in the House. Either way, he said, conservatives will not object if House Speaker Paul D. Ryan (R-Wis.) takes the Senate bill and places it on the House floor in a take-it-or-leave-it moment.”

— As Republican senators weigh whether to risk their political careers on McConnell’s revised proposal, the unpopularity of the bill is crystal clear. Philip Bump writes: “In the new Washington Post-ABC News poll released Sunday, we decided to ask the question directly: Which do you prefer, Obamacare or the Republican replacement plan? By a 2-to-1 margin — 50 percent to 24 percent — Americans said they preferred Obamacare. There’s a split by party, as you might expect, with Democrats broadly favoring the existing law and Republicans the latter. But that split wasn’t even, with 77 percent of Democrats favoring the legislation passed in 2010 by their party and only 59 percent of Republicans favoring their party’s solution. Independents in this case came down on the side of the Democrats, with 49 percent favoring the existing law vs. 20 percent backing the GOP alternative.”

— But the bill’s unpopularity likely won’t stop Republicans. John Holmes, a former top staffer to McConnell, put it this way to the Post’s Aaron Blake: “A poll on a complex legislative issue three weeks after it is unveiled has next to no ability to pick up the lasting sentiment. Conversely, over the course of seven years, Republicans have promised to repeal and replace Obamacare and won multiple elections in large part due to that specific promise. A failure to address a conviction among the base of the Republican Party, seven years in the making, is infinitely more damaging than the ramifications of a three-week snapshot that starts well underwater because of partisan polarization.”

THERE IS A BEAR IN THE WOODS:

— As new revelations continue to surface about Donald Trump Jr.’s meeting with the Russians, the president’s lawyer Jay Sekulow offered bizarre new defenses on the Sunday shows. “Well, I wonder why the Secret Service, if this was nefarious, why the Secret Service allowed these people in,” he said on ABC’s « This Week.” Sekulow also put the responsibility for the initial incomplete response regarding last summer’s meeting squarely on the shoulders of the president’s son, Greg Jaffe reports. The president’s lawyer disputed press reports that Trump signed off on the inaccurate statement that was initially given to the New York Times. He also said that there was nothing illegal about taking the meeting with the Russians.

Sekulow wouldn’t rule out that Trump might pardon his son or former associates like Paul Manafort if they’re found guilty of crimes: “He can pardon individuals, of course. That’s because the founders of our country put that in the United States Constitution: the power to pardon. But I have not had those conversations, so I couldn’t speculate on that.”

— The Secret Service pushed back on Sekulow’s odd statement about its failure to vet the Russian lawyer with whom Trump Jr. met, thinking he was going to get dirt on Hillary Clinton. From Reuters: “In an emailed response to questions about Sekulow’s comments, Secret Service spokesman Mason Brayman said the younger Trump was not under Secret Service protection at the time of the meeting, which included Trump’s son and two senior campaign officials. ‘Donald Trump, Jr. was not a protectee of the USSS in June, 2016. Thus we would not have screened anyone he was meeting with at that time,’ the statement said.”

— A new lawyer has joined the White House to take charge of the burgeoning Russia probes. Carol D. Leonnig reports: “Ty Cobb, a former prosecutor and defense lawyer at Hogan Lovells, will seek to play the role of crisis manager and disciplinarian in a White House that has struggled to deal with continuing questions about the federal and congressional probes that have dominated the early months of Trump’s presidency.”

— “President Trump’s campaign committee made a payment to the law firm of an attorney representing Donald Trump Jr. last month, nearly two weeks before it was announced that the same attorney would be representing the president’s son in Russia-related probes,” Mark Berman and Matea Gold report. “The committee reported in the filing to the Federal Election Commission that it paid $50,000 to the law firm of attorney Alan Futerfas on June 27 … The filing also revealed that the campaign committee paid the Trump Corporation — a company being run by Trump Jr. and his brother Eric — more than $89,000 on June 30 for ‘legal consulting.’ … It is permissible under federal law for Trump’s reelection committee to pay for legal expenses related to the Russia inquiries, as along as the costs resulted from campaign activity … The huge legal outlays by Trump’s campaign committee came as it has been repeatedly tapping Trump’s small donor base for contributions.”

— More details are emerging about the attendees of the June 2016 meeting. The Atlantic’s Julie Ioffe writes: “Natalia Veselnitskaya has a tendency to appear from out of nowhere and become the center of attention. Before a now-infamous meeting with Donald Trump Jr. at Trump Tower last summer … Veselnitskaya was a relatively unknown figure, even in Moscow. When her name did find its way into the international news, it was because of her spirited defense of some of Russia’s least defensible actions … Veselnitskaya, 42, once served as a prosecutor in the Moscow region … Few people in Moscow had heard of Veselnitskaya until she burst onto the pages of The New York Times this week. Those who had, though, spoke of her fearsome reputation.”

— “Rinat Akhmetshin, the Russian-American lobbyist who met with Donald Trump Jr. at Trump Tower in June 2016, had one consistent message for the journalists who met him over the years at the luxury hotels where he stayed in Moscow, London and Paris, or at his home on a leafy street in Washington: Never use email to convey information that needed to be kept secret,the New York Times’ Andrew Higgins and Andrew E. Kramer report. “While not, he insisted, an expert in the technical aspects of hacking nor, a spy, Mr. Akhmetshin talked openly about how he had worked with a counterintelligence unit while serving with the Red Army after its 1979 invasion of Afghanistan and how easy it was to find tech-savvy professionals ready and able to plunder just about any email account.”

— Sen. Mark Warner, the top Democrat on the Senate Intel Committee, said yesterday he « sure as heck » would like to hear from every attendee of the meeting. Politico’s Zachary Warmbrodt reports: “‘I would like to hear from all of these individuals,’ he said. ‘Whether we will be able to get the Russian nationals to come over and testify is an open question.’ Asked whether the security clearance of Jared Kushner, who also attended the meeting, should be suspended, Warner said he is trying to give ‘all these people the benefit of the doubt’ until the committee interviews them. ‘But it’s very bothersome to me that Jared Kushner has forgotten not once, not twice, but three times to put down this information,’ he said.” 

Ultimately, the question of whether Kushner gets to keep his security clearance may rest with TrumpPolitico’s Austin Wright and Josh Dawsey report: “Kushner’s actions — including initially failing to disclose meetings with Russian officials — would be more than enough to cost most federal employees their security clearances, according to people familiar with the security-clearance process … But Kushner isn’t your average federal government employee … The security clearance process is ultimately rooted in executive authority, not law, meaning the president himself is the ultimate arbiter. It is extremely rare for a president to wade into such an issue, experts said, but Trump does have the power, if he wanted to, to demand that Kushner keep his clearance.” 

Alexa Corse reports for the Wall Street Journal on the hundreds of thousands of attempts to hack individual states’ voting systems during last year’s election: “On Election Day alone, there were nearly 150,000 attempts to penetrate the state’s voter-registration system, according to a postelection report by the South Carolina State Election Commission … In harder-fought Illinois … hackers were hitting the State Board of Elections ‘5 times per second, 24 hours per day’ from late June until Aug. 12, 2016, when the attacks ceased for unknown reasons … Hackers ultimately accessed approximately 90,000 voter records, the State Board of Elections said … South Carolina’s and Illinois’s cases aren’t unique, as many states faced virtual threats. There is evidence that 21 states were potentially targeted by hackers.”

— Trump still blames Attorney General Jeff Sessions, at least in part, for his Russia woes. Axios’s Jonathan Swan reports: “Sessions’ administration allies were hoping President Trump could, as he himself might say, see his way clear to letting it go. But that’s not happening. Trump’s initial fury about Sessions’ recusal from the Russia probe has turned to a simmering resentment that may have permanently poisoned their relationship, according to sources close to both of them. … In Trump’s mind, Sessions bowed to political pressure and gave an opening to his enemies (Democrats and the media) … This tension hasn’t had any visible impact on Sessions’ agenda at the Justice Department, where he has taken a sledgehammer to Obama’s legacy … Also, it was never true — and it remains untrue — that Trump ever wanted to get rid of Sessions. He appreciates his value, even if it’ll never quite be the same again.”

— Ousted FBI Director Jim Comey is writing a book about his career — including his time in the Trump administration. The New York Times’s Alexandra Alter reports: “The book is expected to go to auction this coming week, and all the major publishing houses have expressed keen interest … The book will not be a conventional tell-all memoir, but an exploration of the principles that have guided Mr. Comey through some of the most challenging moments of his legal career. Among those are his investigation into Hillary Clinton’s private email server during a contentious election, and his recent entanglement with the president over the F.B.I.’s inquiry into Russia’s interference in the 2016 election.”

Donald Trump met British Prime Minister Theresa May on July 8.

THE NEW WORLD ORDER:

— During a conversation with British Prime Minister Theresa May, Trump reportedly said that he would not make his state visit to the United Kingdom until he was guaranteed better coverage and a more positive reception. The Sun’s David Wooding reports: “A transcript of the chat, seen by senior diplomats, reveals his touchiness. Mr. Trump says: ‘I haven’t had great coverage out there lately, Theresa.’ She replies awkwardly: ‘Well, you know what the British press are like.’ He replies: ‘I still want to come, but I’m in no rush … So, if you can fix it for me, it would make things a lot easier … When I know I’m going to get a better reception, I’ll come and not before.’”

— Trump’s comment to the first lady of France that she was “in such great shape” raised many eyebrows, including those of Australia’s foreign minister. Avi Selk reports: “‘You’re in such good shape, such good physical shape, beautiful,’ the [Australian Broadcasting Corporation] host told Foreign Minister Julie Bishop, quoting Trump. ‘Would you be flattered or offended?’ This was arguably a politically sensitive question, what with alliance and all. But the foreign minister didn’t hesitate. ‘I’d be taken aback,’ Bishop said. And then this zinger: ‘I wonder if she could say the same of him?’”

SOCIAL MEDIA SPEED READ:

Trump tweeted a lot over the weekend, and reprised his attacks on Hillary Clinton to defend Don Jr.’s behavior:

He also gave props to his former campaign aide for fiercely rejecting allegations of collusion in the campaign with Russia:

His son wasn’t the only subject of the president’s tweets. Trump tweeted eight times since Friday about the Women’s U.S. Open, an event being held at one of his golf courses:

McCain is recovering from the surgery that delayed the Senate health-care vote:

The vice president made a misleading claim about the Senate’s health-care bill:

From a New York Times columnist:

From a Democratic senator:

From a New York Times reporter after the delay:

The author of « Wild » noted the irony in the postponement:

Paul Ryan criticized Senate Democrats for obstruction of Trump’s appointments:

From a writer at Vox:

This, from the chief strategist on Ted Cruz’s presidential campaign, about Trump lawyer Jay Sekulow’s claim that the Secret Service (which wasn’t actually protecting Trump Jr. at the time) should have vetted the people at Don Jr.’s meeting:

A note on the Trump campaign paying Don Jr.’s legal fees:

From a Tennessee state senator:

Kellyanne Conway praised Trump for allowing in the Afghan girls participating in the robotics competition:

From a left-leaning pollster:

A flashback to Kellyanne Conway lamenting Bill Clinton’s reelection victory:

Female members of Congress went sleeveless in protest of the Capitol’s dress code, which Paul Ryan has now said he will modernize:

Sen. Susan Collins joined Cyndi Lauper onstage in Maine:

And a House Democrat introduced some new paws to the office:

And Ann Coulter had a Twitter meltdown directed at Delta after being asked to switch seats on a Delta flight:

Delta issued this statement and the below tweet:

GOOD READS FROM ELSEWHERE:

— The New Yorker, “How Trump Is Transforming Rural America,” by Peter Hessler: “The region is a Republican stronghold in a state that is starkly divided. Clinton won the Colorado popular vote by a modest margin, but Trump took nearly twice as many counties. The difference came from Denver and Boulder, two populous and liberal enclaves on the Front Range, the eastern side of the Rockies—the Colorado equivalents of New York and California. ‘Donald Trump lost those two counties by two hundred and seventy-three thousand votes, and he won the rest of the state by a hundred and forty thousand votes,’ Steve House, the former chair of the state Republican Party, told me. ‘That means that most of Colorado, in my mind, is a conservative state.’” 

— The Atlantic, “What The ‘Crack Baby’ Panic Reveals About The Opioid Epidemic,” by Vann R. Newkirk II: “‘Crack baby’ brings to mind hopeless, damaged children with birth defects and intellectual disabilities who would inevitably grow into criminals. It connotes inner-city blackness, and also brings to mind careless, unthinking black mothers who’d knowingly exposed their children to the ravages of cocaine. Although the science that gave the world the term was based on a weak proto-study of only 23 children and has been thoroughly debunked since, the panic about ‘crack babies’ stuck. The term made brutes out of people of color who were living through wave after waves of what were then the deadliest drug epidemics in history … Today’s opioid epidemic presents a mostly-white face to the world, and the larger ‘epidemic of despair’ tends to target communities in vaunted ‘Middle America,’ as opposed to inner-city Baltimore and Detroit. And with that changing face comes better results.” 

— New York Magazine, “How ‘Neoliberalism’ Became the Left’s Favorite Insult of Liberals,” by Jonathan Chait: “The neoliberalism of the 1980s and 1990s has faded into memory, as its adherents failed to settle on a coherent set of principles other than a general posture of counterintuitive skepticism … [But the term] has returned to American political discourse with a vengeance. Then, as now, it is an attempt to win an argument with an epithet. Only this time, it is neoliberal that is the term of abuse. And the term neoliberal doesn’t mean a faction of liberals. It now refers to liberals generally, and it is applied by their left-wing critics. The word is now ubiquitous, popping up in almost any socialist polemic against the Democratic Party or the center-left. Obama’s presidency? It was ‘the last gasp of neoliberalism.’ Why did Hillary Clinton lose? It was her neoliberalism. Paul Krugman and Joseph Stiglitz? Neoliberals both.”

— Los Angeles Times, “Darrell Issa was Obama’s toughest critic. Here’s why he’s suddenly sounding like a moderate,” by Sarah D. Wire: “As chairman of the committee charged with overseeing the executive branch, Issa was once known as President Obama’s toughest critic. Now the richest man in Congress has found himself with protesters at his door, no committee to lead, and a tough race expected in 2018. It has forced the nine-term congressman to walk a shaky line, reassuring his conservative base that he’s not moderating his positions while showing the growing number of independents and Democrats in his district that he’s not as partisan as people think.”

 

DAYBOOK:

Trump will have lunch with the vice president followed by a meeting with the secretary of state. He will also have his “Made in America » product showcase later in the afternoon.

Pence will attend the lunch and the showcase, after which he will have a meeting with the president of Serbia. He is scheduled to give a speech at the Christians United for Israel summit in the evening.

NEWS YOU CAN USE IF YOU LIVE IN D.C.:

— Temperatures remain stagnant in D.C. today, but the humidity will rise sharply. The Capital Weather Gang forecasts: “Peak afternoon temperatures are very close to where they were over the weekend: in the upper 80s to near 90. But today feels several degrees hotter as humidity surges back into the region (dew points rise to around 70). Skies are partly sunny, but a few storms bubbling up in our western areas late in the day could jog eastward into the metro (20 to 30 percent chance).”

— The Nationals beat the Reds 14-4, Jorge Castillo reports.

— Hundreds of protesters who completed a 17-mile march from the NRA’s Northern Virginia headquarters to the Justice Department Saturday morning were met by counter-protesters. Rachel Chason reports: “Men sported National Rifle Association hats and signs declaring ‘free speech is under attack’ and ‘no jihad against our freedoms.’ They said the protesters — who had completed [the match] to denounce a controversial recruitment video — didn’t respect free speech if it challenged their views.”

VIDEOS OF THE DAY:

Stephen Colbert weeded through Rob Goldstone’s Facebook page and offered Cliffnotes for the latest book on Steve Bannon:

Former Presidents George W. Bush and Bill Clinton participated in a talk on leadership:

The French president and Israeli prime minister remembered those lost in the Holocaust:

At least nine people died in a flash flood in Arizona:

A program in Italy offers CPR training and swimming classes to migrants traumatized by their crossing:

Flamingoes flocked to their new habitat at D.C.’s National Zoo:

Here’s a recap for the first six seasons of « Game of Thrones, » in case you got lost during last night’s debut:

Flash flood kills 8 at Arizona swimming hole; more people are missing

At least eight people were killed and others were believed missing when floodwaters from a sudden rainstorm barreled through a normally tranquil swimming area in Tonto National Forest where more than a hundred people were taking refuge from summer heat, authorities said Sunday. Some of those washed downstream clung to trees until rescuers reached them.

The flash flooding hit Saturday afternoon at Cold Spring Canyon, about 100 miles northeast of Phoenix, and some people were washed several miles downstream.

Disa Alexander was hiking to the swimming area where Ellison Creek and East Verde River converge when the storm hit and the water suddenly surged. She was still about 2.5 miles away when she came upon a man holding a baby and clinging to a tree. His wife was nearby, also in a tree.

Alexander and others tried to reach them but couldn’t. Rescuers arrived a short time later.

 

The National Weather Service, which had issued a flash flood warning, estimated up to 1.5 inches of rain fell over the area in an hour,. The thunderstorm hit about eight miles upstream along Ellison Creek, which quickly flooded the narrow canyon where the swimmers were.

« They had no warning. They heard a roar, and it was on top of them, » Water Wheel Fire and Medical District Fire Chief Ron Sattelmaier said.

Three bodies were pulled out Saturday and five more Sunday. The deaths include at least one child. Four people rescued by helicopter Saturday were taken to a hospital for hypothermia.

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Pipeline through Appalachian Trail sparks debate over natural gas expansion

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Plans for a 300-mile gas pipeline that would cut through the Appalachian Trail have come to symbolize what environmentalists warn is a pipeline-building frenzy.

Plans for a 300-mile gas pipeline that would cut through the Appalachian Trail have come to symbolize what environmentalists warn is a pipeline-building frenzy.

Attorney says client admitted to killing 4 missing men in Pennsylvania

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A defense attorney for a jailed man connected to the search for four missing men in Pennsylvania says his client has admitted killing the four and told authorities the location of the bodies. (July 13, 2017) (Sign up for our free video newsletter here http://bit.ly/2n6VKPR)

A defense attorney for a jailed man connected to the search for four missing men in Pennsylvania says his client has admitted killing the four and told authorities the location of the bodies. (July 13, 2017) (Sign up for our free video newsletter here http://bit.ly/2n6VKPR)

Nevada approves emergency regulation aimed at solving marijuana shortage

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Nevada officials have declared a state of emergency over marijuana: There’s not enough of it. (July 14, 2017)

Nevada officials have declared a state of emergency over marijuana: There’s not enough of it. (July 14, 2017)


UPDATES:

3:40 p.m.: This article was updated to report that eight people died.

3 p.m.: This article was updated to report that seven people died and to include comments from an eyewitness and a meteorologist.

This article was originally published at 1:05 p.m.