CHESTERTOWN — RiverArts is offering three workshops on the art of marketing through videos. Titled “Multimedia: Marketing For Those Who Watch Rather Than Read,” all of the workshops will run from 10 to 11:30 a.m. They will be held at KidSPOT, next door to the RiverArts Galleries at 315 High St.

Using video in attractive and educational ways is becoming an essential part of marketing strategies.

These workshops will teach students how to create and incorporate short (2-5 minute) videos to market an organization or business.

Participants may take all three classes or just register for those that meet their needs.“The Art of the Video” will take place Wednesday, Jan. 11.

Participants will learn the market value of using video, how to conceptualize a 2-5 minute video, and turn that into an important tool in communicating an organization’s mission using relatively modest equipment.

The class will collectively edit a video project.

“Tough Love and the Art of Editing” will be held Tuesday, Jan. 17.

Participants will learn how to edit their videos using iMovie (the built-in software for Mac computers) or Final Cut Pro X.

Students need to bring a laptop computer to class with one of these software packages to allow for a hands-on experience.

“Let the Jury Decide: Critiquing Your Video” will be held Wednesday, Jan. 25. Participants and the instructor will view short videos created by their classmates and provide feedback.

There is a limit of 10 students in each class. Registration deadlines are Jan. 6 for session one, Jan. 13 for session two and Jan. 20 for session three.

Each session costs $20 for members and $25 for nonmembers. Registration may be done online at www.chestertownriverarts.org, click on classes, by calling 410-778-6300, or visiting the gallery.

Artists who enter their work in shows may consider taking a free session titled “Simple Strategies for Online Exhibit Submission,” to be taught by local pastel artist, Mary Pritchard.

This class will be held from 7 to 8:30 p.m. Thursday, Jan. 12 at KidSPOT.

Many shows now require the submission of images electronically.

Participants will learn how to transfer their own images from camera to computer, label the images and then upload the images to an online submission form.

Pre-registration is required.

For more infomation, call RiverArts at 410-778-6300 or email info@chestertownriverarts.org.

RiverArts is located at 315 High St., Suite 106, in the breezeway.

Gallery hours are 11 a.m. to 4 p.m. Tuesday through Friday, 10 a.m. to 4 p.m. Saturday and open until 8 p.m. on First Fridays.