We’re all watching more YouTube than ever before, but today simple clips and videos are being used to push apps to the top of the download charts, leading to thousands of pounds in sales and helping companies find new customers.

Forget those annoying click-to-skip video ads, influencer marketing is a new type of advertising where YouTubers, Tweeters and Instagram users promote products or services to their vast fan-bases, and it’s booming.

Read more: What the heck is… influencer marketing

Global brands like Disney, Nike and Asos are all pouring money into this new form of advertising, in search of that young millennial audience who don’t watch TV, but spend all their time on YouTube.

At 21-years-old, Timothy Armoo is the CEO of his third business, Fanbytes, which is making waves in the world of influencer marketing.

Here’s an example of one of Fanbytes campaigns where a YouTuber met star footballer Ronaldinho for a kick-around to promote his swegways and hoverboards, the video has nearly 2m views to date: